JP2007052384A - Institution as advertisement to provide various articles or services free of charges or at low price and novel advertisement method using such institution as advertisement medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement medium with which a side (institution user) receiving the advertisement and publicity can obtain direct advantages and with which the consent on the side receiving the advertisement can be obtained, and an advertisement method. <P>SOLUTION: The institution user 14 agreed to receive the advertisement and publicity is provided with services 2, like foods and drinks, free of charges without requiring money 3 or inexpensively. As a result, much more customers are dramatically drawn. An event is held on a stage within the institution, and the concrete contents 9 of the article are displayed on a huge screen 7 disposed in the upper part thereof to afford the image of the article to be advertised to the institution user 14 with powerful impact, thereby rousing the eagerness to buy. Accordingly, the effective and direct advertisement effect is obtained, and simultaneously sales can be performed with personal computers 12 installed in a sales booth 10 and on respective tables. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a new advertising medium and advertising method.

  Conventional advertising media and advertising methods can be classified as follows. Advertisements on TV, newspapers, magazines, the Internet, trains, billboards, etc. are common in that they provide a small amount of information indirectly to a large number of unspecified people in a short time. This is suitable for spreading the company name, improving the image, and introducing new products in a short time. Promotional events, PR halls, exhibitions, etc. provide a lot of information directly to an unspecified small number of people over a long period of time, and tele appointments and direct mail are directly directed to a specific small number of people. In addition, a lot of information is provided in a long time. These are suitable for detailed introduction of new products, member acquisition, sales increase, etc.

  According to the conventional advertising medium and advertising method, there are the biggest disadvantages that there is no direct merit for the recipient of the advertisement and the consent of the recipient is not obtained.

  Teleapo and direct mail are often only annoying because they do n’t get the consent of the recipient and there ’s no direct benefit to receiving ads, It does not achieve its original intention of providing much information in a long time.

  Further, it has the disadvantage that it is difficult to attract customers because it does not have the consent of the recipient of the promotional event and there is no direct merit in receiving the advertisement. Also, there are many cases where people choose places with heavy traffic, but it is extremely difficult to stop people from watching the event from the beginning to the end, and how many people can tell the intention of the event It is doubtful.

  And large-scale promotional events held by all companies in that field, such as toys, shows, motor shows, etc., are one-off and not everyday, and there are limits to promoting them to the general public. is there.

  Furthermore, showrooms owned by major mobile phone companies have the biggest drawback of being too expensive to do on their own, and are not a promotional method that can be easily done by any company. It is a promotion method that is possible because it is a highly entertaining product that easily draws the attention of people who are mobile.

  In addition, these showrooms sometimes offer simple coffee and other drinks free of charge, but the users are not primarily interested in receiving this service, and the service is a feature. It does not contribute to the ability to attract customers.

  Currently, advertisers are offering advertisements on TV, newspapers, radios, magazines, trains, etc., which are intended to provide a small amount of information indirectly and in a short time to an unspecified number of people at lower prices. Internet advertising that can be done in This trend has meant poor performance for advertising agencies, which is not desirable, and it is necessary to compensate for this decline by developing new advertising media.

  For advertisers too, it can be said that advertising efficiency is poor if they are too biased toward the same method. Therefore, it is necessary for an advertiser to perform a balanced and effective advertisement by adopting an advertisement intended to provide a large amount of information directly to a specific small number of people in a long time. Tokyo and Osaka are the centers of Japan, and most famous universities and excellent companies are concentrated in Tokyo and Osaka. This means that there are more excellent college students, people working for good companies, their families, and people with higher income levels than in other regions. Because Tokyo and Osaka are central places in Japan, the population density is high, there are many stylish shops and entertainment facilities, people with high fashion sense, people who are sensitive to fashion, those who are seeking stimulation, people who are sensitive to new things This means that there are many people who have discerning eyes. Of course, there are many competitors, so if you just put the goods on the distribution channel, you will be left unseen by consumers. Therefore, as a company, marketing to people in the center of Japan and promoting that their products are the best is highly effective and indispensable. From the above, marketing to tens of thousands of people in the heart of Tokyo and Osaka is very meaningful and indispensable as a company.

  It is an object of the present invention to develop an advertising medium and an advertising method that provide a direct merit for a person who receives an advertisement (facility user) and can obtain the consent of the person who receives the advertisement (facility user). And

  Another objective is to conduct direct and effective sales promotions that have the ability to attract customers and have daily life.

  Another challenge is to reduce the risk of advertisers developing their own showrooms.

  Another object of the present invention is to make up for a decrease in advertising revenue of advertising agencies due to the trend of the advertising industry, such as the shift from advertisements in TVs and newspapers to Internet advertisements.

  Furthermore, we have developed an advertisement that is intended to provide a lot of information directly in a long time directly to a specific small number of people who have not achieved the original intention such as tele appointment and direct mail. It is an object of the present invention to improve advertising efficiency without being biased toward an advertisement intended to provide a small amount of information indirectly to an unspecified number of people in a short time.

  Finally, from the standpoint of social contribution, facilities users are told that advertisers are contributing to society by providing various attractive products or services at free or low prices and increasing their disposable income. The challenge is to develop advertising media and advertising methods that are easy to recognize and that lead to the penetration of company names and image enhancement.

  In order to solve the above-mentioned problem, the first invention is a space that provides facility users with a product or service having a market price free of charge or at a price lower than the market price (hereinafter referred to as a free space). A facility that advertises an advertiser's products or services to facility users in the space (hereinafter referred to as an advertising space), and a facility as an advertising medium, and an advertising method using the facility as an advertising medium .

  In the second invention, a personal computer that can be used by the facility user is installed in the free space, and the facility user can view the free space from the free space. A facility as an advertising medium according to the first invention, characterized in that a huge screen and stage of a degree, a personal computer for controlling the huge screen, and sales and / or exhibition booths of advertisers' products or services are installed. And an advertising method using the facility as an advertising medium.

  Further, the third invention is a facility as an advertising medium according to the first invention, and the advertising method using the facility as an advertising medium, characterized in that the facility user consents in advance to receive an advertisement. .

  The fourth invention is characterized in that the facility user gathers for a main purpose to receive goods or services having a market price free of charge or at a price lower than the market price. A facility as an advertising medium described in the invention and an advertising method using the facility as an advertising medium.

  According to the first invention, anxiety about dismissal due to the collapse of lifetime employment, labor cost reduction called meritocracy, increased social security system burden due to aging society, consumption tax, rising income tax, etc. Today, there is no shortage of factors that put pressure on you, and you can enjoy a non-economic lifestyle, without having to worry about money, by making cakes and tea at a sweet shop, eating at a restaurant, and drinking at a bar. Or, it becomes possible to keep the price at a low price, and the disposable income of the individual increases, and the exchange between people becomes active, so that a more economical and meaningful life can be made.

  In addition, those who are currently studying abroad to improve their career or who have to use English for work reasons must maintain their English skills. However, it is quite difficult to maintain English skills in Japan, and there are many people who attend existing English conversation schools. Japanese English proficiency tends to be very high in grammar, vocabulary, writing, etc., and very low in listening and speaking skills. Therefore, it is not necessary to teach English, but a place to put it into practice. However, existing English conversation schools are still teaching English, so it is too expensive to practice. According to the present invention, it is possible to perform English conversation with a native speaker at a free or inexpensive price without worrying about money in an English communication space as a place where the practice is earnestly practiced.

  Currently, questions and consultations with tax accountants and lawyers are expensive for individuals, and are economically difficult. The present invention makes it possible to ask an expert any number of times for free or at a low price without worrying about money, making the question to an expert much more convenient and familiar than before. Can lead a more appropriate life (the above is abbreviated as Q & A to experts).

  In addition, game-related consumption such as the Internet, online games, Internet pay sites (cartoons, music, videos, etc.), portable games, card games such as Texas Poker is not economical. According to the present invention, it is possible to perform game-related consumption at no cost or at a low price without worrying about money.

  In addition, consumption related to beauty such as massage, beauty treatment salon, nail and hair salon is not economical. According to the present invention, it is possible to perform beauty-related consumption for free or at a low price without worrying about money.

  Furthermore, health-related consumption such as health food, fitness, dance and diet is not economical. According to the present invention, it is possible to perform health-related consumption at no cost or at a low price without worrying about money.

  The facility users can receive products or services with market prices such as food and drink, English conversation, Q & A to experts, games, health, beauty related, etc. for free or at a low price. In return, the advertiser receives the advertisement by acquiring the personal information of the facility user and acquiring the advertiser's right to commercialize the product at a certain time (facility use). Provide a direct merit to the user) and obtain the consent of the person receiving the advertisement (facility user).

  Therefore, the facility users are expected to increase at a considerable rate, and this ability to attract customers enables effective and direct sales promotions every day.

  In the advertising medium facility, since a plurality of advertisers can be advertised, it is not necessary to bear much cost as compared with the case where a showroom is independently developed. In addition, if you have your own showroom, it is difficult to attract customers, but in that respect as well, by offering attractive products or services free of charge or at a low price, you will be able to dramatically increase your ability to attract customers. Can do. Therefore, this advertising media facility can significantly reduce the risk of developing an independent showroom.

  In addition, the development of such a new advertising medium can compensate for the decrease in advertising revenue of advertising agencies due to the trend of the advertising industry, the shift from TV advertising to Internet advertising.

  This new advertising medium was intended to provide a large amount of information directly to a specified small number of people in a long time, which has never been achieved or has not achieved its original intentions such as tele appointment and direct mail. Since it is an advertisement, advertisement efficiency can be improved without being biased toward an advertisement that is intended to provide a small amount of information to an unspecified number of people indirectly in a short time.

  Furthermore, from the viewpoint of social contribution, it is easy for advertisers to recognize that advertisers are contributing to society by providing attractive products or services free or at low prices and increasing personal disposable income. , Leading to the spread of company names and image enhancement.

  According to the second invention, an event such as a theater is held on the stage in the facility, and an actor or the like appeals the advertiser's product in the theater, etc., and at the same time, a huge It is possible to display specific contents such as the product name or brand name, price, product number, homepage, commercial message, etc. on the screen, and also enable popular programs and sports watching. It is possible to play commercials, giving the facility users an image of the advertising target product with a strong impact and motivating purchasing, and at the same time obtaining an effective and direct advertising effect, and at the same time using the facility at the sales booth The person can actually get the goods and can place orders and pay. In addition, from the personal computers installed at each table, you can see entertainer's recommended comments about the advertiser's product and the development secret story of the product in a cartoon format, and you can break down the detailed explanation of the product, and if you like it, the screen You can order products and pay by card from above. At the end of the screen, a quiz about the advertiser's product is given, and by giving the high answer rate a luxurious product or giving a considerable incentive, the advertiser's detailed knowledge of the product can be enjoyed by himself. You can be willing to input. This service is based on consideration for advertisements from advertisers.

  According to the third invention, in the facility, since the facility user consents in advance to receive the advertisement, the advertiser can perform more effective advertisement than the conventional advertisement.

  Various advertisements can be made in this facility. The facility user becomes a member of the advertiser and registers personal information. This allows advertisers to send direct emails and increase the membership of the services they operate.

  In addition, an advertising signboard can be placed on the outer wall of the facility or in the facility, and a sales / exhibition booth for the advertiser's product or service can be installed in the facility. The “advertiser's product or service” is a target for the advertiser to advertise.

  And by providing time for explanation of the advertiser's products for a few minutes after the facility user sits down and distributing free samples, flyers, brochures, promotional materials, etc. Effective advertising can be performed.

  Furthermore, facility users can freely use the PCs installed at each table, view advertisements related to the advertiser's products, break down detailed explanations, and order products from the screen if they like it. And you can pay by card. As a result, this means that the advertiser effectively advertises the product to the facility user.

  A huge screen is installed in the facility, and it is possible to play existing TV commercials and specially produced advertising mini-videos. This huge screen also plays music videos, sports games, popular programs, movies, etc., and it is possible to play advertiser commercials effectively in the meantime.

  Under the giant screen, there is a special event stage that allows advertisers to promote their products. At this event stage, not only direct promotional events, but also fashion shows, games, classic ballet, salsa dance, flamenco, hip hop, piano, saxophone, violin, band, theater, etc. are attractive according to the gender and age of customers A show can be held and an advertiser's product can be effectively advertised during or between the show.

  At the fashion show, we will select not only professional models but also models from customers, change clothes instantly, give instructions on makeup, hair makeup, walking, and poses, and hold fashion shows with instant models. In particular, it can stimulate the desire of young women who want to model, get clean, wear cute clothes, and so on. It can also serve as a real model audition. Thereby, the facility user's interest can be gathered and an effective advertisement can be performed.

  In the theater, actors use the advertiser's clothes, accessories, home appliances, etc., display the brand name, price, related products, usage, etc. on a huge screen, or search the Internet on a personal computer for information You can effectively advertise by putting the scene where you want to get into the story and actually copying the advertiser's homepage on a huge screen at that time.

  At the game show, you can enjoy computer games on a huge screen, hold card game events such as Texas Poker and Blackjack, etc., attracting the interest of facility users and effective advertising in the meantime It can be performed.

  Furthermore, targeted users can be advertised by classifying facility users by age and gender. Assume that this advertising medium facility is a three-story building, for example. Each floor is for women only from 9am to 17pm. Ideal for advertisers in cosmetics, body care, branded goods, accessories, fashion, English conversation, travel, home appliances, daily necessities, furniture, food and drinks. 1st floor from 18:00 pm to 24:00 pm, up to 20 years old regardless of gender (university students can be over 20 years old) 2nd floor, 3rd floor from 18:00 to 2 pm, over 20 years old regardless of gender Service. Ideal for advertisers such as games, fashion, cars, real estate / financial information, home appliances, qualifications, musical instruments, music, movies, books, magazines, daily necessities, food and drink, sports equipment.

  In order to carry out these advertisements effectively, the cooperation of facility users is essential. By obtaining permission from the facility users to receive advertisements in advance, the facility users can gain interest in the advertisements and ask for cooperation with the advertisements. It can also be eliminated.

  According to the fourth aspect of the present invention, in the facility, the user of the facility can receive a product or service having a market price, such as food and drink, English conversation, a game, Q & A for professionals, and health and beauty related items, for free or at a low price. Because it is gathered for the main purpose of being able to be received, it has become easier to attract customers, which has been difficult in the past, and the ability to attract customers dramatically increases.

One embodiment of the present invention is shown in FIG.
In the advertising media facility 1, the facility user 14 who has accepted the receipt of the advertisement is a product or service 2 having a market price such as food and drink, English conversation, games, Q & A to experts, health / beauty related, etc. You can receive it for free or at a low price without the need for money 3. At the stage 4 in the facility, an event such as a theater is held and the performer 5 such as an actor appeals the product 6 of the advertiser in the theater, and at the same time, the giant screen 7 provided on the upper stage of the stage. By operating the personal computer 8 installed for the purpose of controlling it, the specific contents of the product, TV program, commercial, etc. 9 are displayed. The product 11 is actually placed in the sales or exhibition booth 10, information about the advertiser's product can be obtained from the personal computer 12 installed on each table, and the customer can order the desired product and pay by card. .

Conventionally, as shown in FIG. 2, in a place such as in front of the station where there is a lot of traffic, the performer 5 who is the presenter on the special stage 4 explains the product 6 of the advertiser to the consumer 15. It has been broken. In addition, the provision of the service 2 such as food and drink is not performed for the purpose of attracting customers for the promotion event, and a considerable amount of money 3 is always required as a price for the provision of the service 2 such as the food and drink. It was done for the purpose of profit.

"Effect of the embodiment"
According to this embodiment, in the advertising medium facility 1 of the present invention, facility users 14 who have accepted the receipt of advertisements, food and drink, English conversation, games, Q & A to experts, market prices related to health / beauty, etc. Can receive the goods or services 2 that exist in the facility for free or at a low price without the need for money 3, so that the ability to attract customers to the facility is significantly improved. At the stage 4 in the facility, an event such as a theater is held, and the performer 5 such as an actor appeals the advertiser's product 6 in the theater, and at the same time, a giant screen 7 provided at the top of the stage. In addition, by operating the personal computer 8 installed for the purpose of controlling it, it becomes possible to display specific contents 9 such as the name or brand name of the product, price, product number, homepage, commercial message, etc. In addition, it will be possible to watch popular programs and sports watching 9, and in the meantime it will be possible to play the advertiser's commercials 9, giving the facility user 14 the image of the advertising target product with a strong impact and incentive to purchase Thus, an effective and direct advertising effect can be obtained. Furthermore, in the sales or exhibition booth 10, the facility user 14 can actually get the product 11 and can place an order and pay for it. Or from the personal computers 12 installed on each table, you can see the commentary of the entertainer's recommendation regarding the product of the advertiser and the development secret story of the product in a cartoon format, and you can also break down the detailed explanation of the product. You can order products and pay by card. At the end of the screen, a quiz about the advertiser's product is given, and by giving the high answer rate a luxurious product or giving a considerable incentive, the advertiser's detailed knowledge of the product can be enjoyed by himself. You can be willing to input.

"Other embodiments"
As mentioned above, although embodiment of this invention was described, the scope of the present invention is not limited to this. For example, the positional relationship and the number of components of a facility such as a stage, a huge screen, sales or an exhibition booth are appropriately selected according to the situation.

In the embodiment of FIG. 1, a favorite product is ordered from a personal computer 12 installed in each table and payment is made with a credit card. However, the means is not limited to a personal computer, and other embodiments are possible. Then, it may be from the mobile that each person has, or other means.

It is a conceptual diagram which shows one Embodiment of this invention. It is a conceptual diagram which shows a prior art.

Explanation of symbols

      1 Advertising media facilities 2 Food and drink, English conversation, games, Q & A for professionals, products and services with market prices such as health and beauty related items 3 Money 4 Stage 5 Performers 6 Advertiser products 7 Giant screen 8 Giant screen PCs to be controlled 9 Specific contents of the products, TV programs, commercials, etc. 10 Sales or exhibition booths 11 Actual products 12 Personal computers installed at each table 13 Food and beverage service providers 14 Facility users 15 Consumers 16 Advertisers

Claims (4)

A space that provides facilities users with goods or services that have a market price free of charge or at a price lower than the market price (hereinafter referred to as a free space), and advertisements to facility users in the free space A facility for advertising a main product or service (hereinafter referred to as an advertising space) and a facility as an advertising medium, and an advertising method using the facility as an advertising medium. A personal computer that can be used by the facility user is installed in the free space, and the advertising space includes a huge screen and a stage that can be viewed from the free space by the facility user. 2. A facility as an advertising medium and an advertising medium as an advertising medium according to claim 1, wherein a personal computer that controls the giant screen and a sales and / or exhibition booth for an advertiser's product or service are installed. Advertising method. 2. The facility as an advertising medium and an advertising method using the facility as an advertising medium according to claim 1, wherein the facility user has consented in advance to receive an advertisement. 2. The advertisement medium according to claim 1, wherein the facility user gathers for a main purpose to receive goods or services having a market price free of charge or at a price lower than the market price. A facility and an advertising method using the facility as an advertising medium.

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