JP2007041322A - Advertising system and advertising method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To reduce an introduction cost that a user is ought to bear in introducing an energy-saving apparatus. <P>SOLUTION: The advertising system is constituted by including an output unit installed in a member household and a computer connected to the output unit. The computer is equipped with an advertising memory section which memorizes advertising data for displaying the advertisement relating to the apparatus to realize energy saving, an appropriation memory section which memorizes the appropriation paid from an undertaker providing the apparatus when the member applies the introduction of the apparatus, and an advertising information output section which outputs the advertising data together with the message representing the amount of the money to be appropriated when the apparatus is introduced. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement system and an advertisement method.

Conventionally, there has been a demand for energy saving in order to reduce costs and level load of energy. For example, Patent Literature 1 proposes an air conditioner that realizes energy saving by performing operation control based on carbon dioxide emission. Energy saving is achieved by using such energy saving devices. Energy-saving devices are advertised through various media, and the interest of users is increasing.
Japanese Patent Laid-Open No. 2004-060998

However, energy-saving devices are often expensive to introduce, and users may be interested but may not be able to complete the introduction.
The present invention has been made in view of such a background, and an object of the present invention is to provide an advertising system and an advertising method capable of reducing the introduction cost that a user should bear when introducing energy-saving devices. .

  A main invention of the present invention for solving the above problems is an advertising system, comprising an output device installed in a member household, and a computer connected to the output device, wherein the computer saves energy. An advertisement storage unit that stores advertisement data for displaying an advertisement for a device that realizes the above, an advertisement cost storage unit that stores an advertisement fee paid from a provider providing the device, and the member introduces the device The application cost storage unit stores an appropriation amount that is the amount appropriated from the advertising cost to the introduction cost of the device, and the appropriation amount is applied when the device is introduced. And an advertisement information output unit that outputs the advertisement data to the output device together with a message to be expressed.

  ADVANTAGE OF THE INVENTION According to this invention, in the introduction of energy saving equipment, the introduction cost which a user should bear can be reduced.

  Hereinafter, as one embodiment of the present invention, an advertisement system in which an electric power (energy) provider distributes advertisements for devices that realize energy saving to member households will be described. In the advertisement system of this embodiment, advertisements for energy-saving devices are distributed to member households, and when a member introduces the energy-saving devices, a portion of the advertising costs are allocated to the introduction costs, and the members involved in the introduction of energy-saving devices I try to reduce the burden. In the present embodiment, the device for realizing energy saving includes a service for realizing energy saving.

== System configuration ==
FIG. 1 is a diagram illustrating an overall configuration of an advertisement system according to the present embodiment. As shown in the figure, the advertising system of the present embodiment is installed in a WHM (Watt Hour Meter) 10, a WHM server 20, an input / output device 210, and an advertising company installed in member households. A center system 30 is included.

  The WHM 10 (corresponding to the energy consumption acquisition device of the present invention) is a device that measures the consumption of electricity. The WHM server 20 is connected to the WHM 10 and is a computer that acquires the electricity consumption measured by the WHM 10. Further, an input / output device 210 such as a touch panel display is installed in the member household. The WHM server 20 inputs / outputs information via the input / output device 210. The WHM server 20 outputs an advertisement for the energy saving device distributed from the center system 30 to the input / output device 210 and receives an application for the energy saving device from the input / output device 210.

  The center system 30 is a computer installed in an advertising company. The center system 30 transmits an advertisement for energy-saving equipment to the WHM server 20. Further, the center system 30 outputs marketing information such as the browsing status of advertisements by members as will be described later.

  The WHM server 20 and the center system 30 are communicably connected via a communication network 40. The communication network 40 is, for example, the Internet, a public telephone line, a power line network, or the like.

== WHM server 20 ==
FIG. 2 is a diagram illustrating a configuration of the WHM server 20. As shown in the figure, the WHM server 20 includes a CPU 201, a memory 202, a storage device 203, a communication interface 204, an I / O interface 205, and a connection interface 206.

  The storage device 203 is, for example, a hard disk drive, a CD-ROM drive, or a flash memory that stores programs and data. The CPU 201 provides various functions by reading the program stored in the storage device 203 into the memory 202 and executing it. The communication interface 204 is an interface for connecting to the communication network 40 such as an adapter for connecting to Ethernet (registered trademark) or a modem for connecting to a public telephone network. The I / O interface 205 and the connection interface 206 are interfaces for connecting to the input / output device 210 and the WHM 10, respectively, such as a serial interface, for example.

  FIG. 3 is a functional block diagram of the WHM server 20. As shown in the figure, the WHM server 20 includes a meter reading information acquisition unit 221, a meter reading information transmission unit 222, a household attribute information input unit 223, a household attribute information transmission unit 224, an advertisement information reception unit 225, an advertisement information output unit 226, An access information transmission unit 227, an application information input unit 228, and an application information transmission unit 229 are provided.

The meter reading information acquisition unit 221 acquires meter reading information such as electricity consumption from the WHM 10. In the present embodiment, the meter reading information acquisition unit 221 acquires power consumption from the WHM 10 every 15 minutes.
The meter reading information transmission unit 222 transmits the meter reading information acquired from the WHM 10 to the center system 30.

The household attribute information input unit 223 accepts input of information related to member household attributes (hereinafter referred to as household attribute information). Details of the household attribute information will be described later.
The household attribute information transmission unit 224 transmits the household attribute information received by the household attribute information input unit 223 to the center system 30.

  The advertisement information receiving unit 225 receives the advertisement information regarding the energy saving device transmitted from the center system 30, and the advertisement information output unit 226 outputs the received advertisement information to the input / output device 210. In the present embodiment, the advertisement information is described in HTML (HyperText Markup Language), and the advertisement information output unit 226 analyzes the data described in HTML to generate screen data, and the generated screen data is displayed on the touch panel. The data is output to the input / output device 210 such as a display.

  The access information transmission unit 227 transmits information (hereinafter referred to as access information) indicating that the member has accessed access such as browsing to the advertisement output to the input / output device 210 to the center system 30. The access information transmission unit 227 detects an access performed by an access member, for example, when an HTML link is pressed or information is input to a form (browsing information).

The application information input unit 228 accepts input of information related to application for introduction of energy-saving equipment by members (hereinafter referred to as application information). The application information is input, for example, via an HTML file form of advertisement information.
The application information transmission unit 229 transmits the application information received by the application information input unit 228 to the center system 30.

== Center system 30 ==
FIG. 4 is a diagram illustrating a hardware configuration of the center system 30. As shown in the figure, the center system 30 includes a CPU 301, a memory 302, a storage device 303, a communication interface 304, an input device 305, and an output device 306. The storage device 303 is, for example, a hard disk drive or a CD-ROM drive that stores programs and data. The CPU 301 implements various functions by reading the program stored in the storage device 303 into the memory 302 and executing it. The communication interface 304 is an interface for connecting to the communication network 40. The communication interface 304 is, for example, an adapter for connecting to Ethernet (registered trademark) or a modem for connecting to a telephone line network. The input device 305 is, for example, a keyboard or a mouse that receives input from the user. The output device 306 is, for example, a display or a printer that outputs information.

  FIG. 5 is a functional block diagram of the center system 30. As shown in the figure, the center system 30 includes a WHM server authentication unit 311, a household attribute information reception unit 312, an access information reception unit 313, a meter reading information reception unit 314, an application information reception unit 315, an advertisement information transmission unit 316, a life A pattern analysis unit 317, a consumption trend analysis unit 318, a statistical processing unit 319, an advertisement report output unit 320, an application information output unit 321, and an advertisement information registration unit 322, a household attribute information database 351, and an access information database 352 , Meter reading information database 353, life pattern database 354, cluster information database 355, statistical information database 356, pool money database 357, advertisement fee information database 358, and advertisement information database 359.

  The WHM server authentication unit 311 authenticates the WHM server 20 by a general authentication method such as authentication using an ID and a password, for example. It is assumed that the WHM server authentication unit 311 performs authentication processing of the WHM server 20 prior to the processing of each of the functional units 312 to 322.

  The advertisement information database 359 stores advertisement information related to energy-saving products. FIG. 6 shows a configuration of advertisement information stored in the advertisement information database 359. As shown in the figure, the advertisement information includes an advertiser ID, an advertisement management number, a product name, a product introduction, photo data, and an HTML file. The advertiser ID is information for specifying an advertiser who provides an advertisement. The advertisement management number is identification information of advertisement information. The photograph data is image data obtained by photographing the product. In the present embodiment, the advertisement is described in HTML, and the advertisement data described in HTML is an HTML file.

  The advertisement information registration unit 322 accepts input of data described in HTML, image data of a photograph, and the like and registers them in the advertisement information database 359.

  The advertising fee information database 358 (corresponding to the advertising cost storage unit and the appropriation cost storage unit of the present invention) stores advertising fee information including the amount appropriated for the advertising cost and the introduction cost. FIG. 7 shows the configuration of the advertisement fee information. As shown in the figure, the advertisement fee information includes an advertiser ID, an advertisement management number, an advertisement start month, an advertisement end month, an advertisement cost, a planned amount to be allocated, and the number of applications. The advertiser ID is information that identifies a business operator that provides energy-saving equipment. The advertisement information corresponding to the advertisement management number is provided to the WHM server 20 from the advertisement start month to the advertisement end month. The amount to be allocated is the amount to be allocated to the introduction fee when a member applies for energy-saving equipment. The number of applications is the number of applications made according to the advertisement information.

  The advertisement information transmission unit 316 periodically transmits the advertisement information registered in the advertisement information database 359 to the WHM server 20. The advertisement information to be transmitted may be selected at random or may be selected according to a predetermined advertisement transmission schedule. In addition, the advertisement information transmission unit 316 reads the estimated allocation amount corresponding to the advertisement management number of the advertisement information from the advertisement fee information database 358, and introduces funds for the allocated allocation amount when the energy saving device is introduced. After adding a message to the effect that the cost is appropriated to the HTML file, the advertisement information is transmitted to the WHM server 20.

  The household attribute information database 351 stores household attribute information. FIG. 8 shows the structure of household attribute information. As shown in the figure, the household attribute information includes the member household ID, the family composition of the member household, the age of the member of the member household, the sex of the member of the member household, the annual income of the member household, the address of the member household, the member household Type of residence, total floor area of member households, electricity usage of member households, gas usage of member households, kerosene usage of member households, number of devices used in member households, life in member households Includes patterns and electricity consumption trends in member households.

  The member household ID is information for specifying the member household. The electricity usage status of a member household is information indicating whether electricity is being used in the member household. The usage status is “used” if electricity is used in the member household, and “not used” if it is not used. The gas usage status of member households and the usage status of kerosene in member households are information indicating whether gas and kerosene are used in member households as well as electricity, and “use” or “non-use” is set. The The life pattern indicates a transition pattern of the amount of electricity used in the member household. Details of the process of analyzing the life pattern from the amount of electricity used in the member household will be described later. The consumption trend indicates whether the electricity consumption in the member household is increasing. The details of the consumption trend determination process will be described later.

  The household attribute information receiving unit 312 receives the household attribute information transmitted from the WHM server 20 and registers the received household attribute information in the household attribute information database 351.

  The access information database 352 (corresponding to the browsing history storage unit of the present invention) stores access information. FIG. 9 shows the configuration of access information stored in the access information database 352. As shown in the figure, the access information includes an access date, a member household ID, an action, and impression information in association with the advertisement management number.

  The access date indicates the date when the advertisement information specified by the advertisement management number is accessed. The member household ID identifies the member who has accessed the advertisement information. The action indicates details of access that the member has made to the advertisement information. Actions include “browsing” indicating that the member has read the advertisement information, “requesting data” indicating that the member has requested materials, and “application” indicating that an application for purchasing energy-saving equipment has been made. is there.

  The access information receiving unit 313 receives the access information transmitted from the WHM server 20 and registers the received access information in the access information database 352.

  Meter reading information transmitted from the WHM server 20 is stored in the meter reading information database 124 (corresponding to the energy consumption history storage unit of the present invention). FIG. 10 shows the configuration of meter reading information. As shown in the figure, the meter reading information includes member household ID, meter reading time, electricity usage, gas usage, and water usage. The meter reading time is the time when the WHM server 20 acquires the usage amount of electricity, gas, and water from the WHM.

  The meter reading information receiving unit 314 receives the meter reading information transmitted from the WHM server 20, and registers the received meter reading information in the meter reading information database 353.

  The life pattern database 358 stores information (hereinafter referred to as “life pattern information”) representing a member's behavior pattern estimated from electricity consumption. FIG. 11 shows the structure of life pattern information. As shown in the drawing, the life pattern database 358 includes a pattern ID, a pattern name, “wake-up” time, “going out” time, “returning home” time, “sleeping” time, and “peak” time. The pattern ID is identification information of life pattern information. The “peak” time is the time when the electricity consumption is the largest between the “wake-up” time and the “sleeping” time.

  The life pattern analysis unit 317 (corresponding to the pattern specifying unit of the present invention) estimates each member's action time from the transition of electricity consumption in the member's household, and uses the life pattern information corresponding to the estimated action time as life. The pattern ID of the lifestyle pattern information read out from the pattern database 358 is registered in the household attribute information database 351.

  In the present embodiment, the time when the electricity consumption increases or decreases by a predetermined amount or more is recognized as the time of the member's action. FIG. 12 shows the flow of analysis processing of the life patterns of members by the life pattern analysis unit 317. Moreover, FIG. 13 is a figure which shows an example of the transition of electricity consumption.

  The life pattern analysis unit 317 reads meter reading information corresponding to the member household ID of the member to be analyzed from the meter reading information database 353, and based on the read meter reading information for a predetermined time (for example, 15 minutes or 30 minutes). The average value of the amount of electricity used every minute, etc. is calculated (S401). A median value may be used instead of the average value.

  The life pattern analysis unit 317 determines whether the amount of electricity used has increased or decreased by a predetermined amount or more in order from 0 o'clock with respect to the average value for each predetermined time.

  The life pattern analysis unit 317 first sets the time (FIG. 13; 501) when the usage amount of electricity has increased by a predetermined amount or more as “wake-up time” (S402), and the usage amount after the “wake-up time” exceeds the predetermined amount The decreasing time (FIG. 13; 502) is set as “outing time” (S403). The life pattern analysis unit 317 sets the time (FIG. 13; 503) when the amount of electricity used has increased by a predetermined amount or more after “going out time” as “home time” (S 404), and the amount of electricity used after “home time”. The time when the time is decreased by a predetermined amount or more (FIG. 13; 505) is set as the “sleeping time” (S405). The life pattern analysis unit 317 sets the time (FIG. 13; 504) with the highest consumption in the day as the peak time (S406).

  The life pattern analysis unit 317 detects the “wake-up time”, “going-out time”, “home time”, “sleeping time”, and “peak time” detected as described above, and the life pattern information stored in the life pattern database 354. The life pattern information with the smallest difference from the wake-up time, the going-out time, the return time, the bedtime, and the peak time is read from the life pattern database 354 (S407). The life pattern analysis unit 317 updates the pattern ID of the household attribute information corresponding to the member household ID of the member to be analyzed with the pattern ID of the read life pattern information (S408).

The consumption trend analysis unit 318 analyzes a member's electricity consumption trend and registers the analysis result in the household attribute information database 351. FIG. 14 shows the flow of processing by the consumption trend analysis unit 318.
The consumption trend analysis unit 318 calculates the median value of electricity consumption from the meter reading information whose meter reading time is within a predetermined period (S421). An average value may be used instead of the median value. The consumption trend analysis unit 318 performs the following processing for each piece of household attribute information stored in the household attribute information database 351.
The consumption trend analysis unit 318 reads the electricity consumption of meter reading information corresponding to the member household ID in the household attribute information within the predetermined period from the meter reading information database 353 (S422). When the read electricity consumption is larger than the above median value (S423: YES), the consumption trend analysis unit 318 sets the consumption trend of this member as “wasting tendency” (S424), and if it is less than the median value (S424) S423: NO), the consumption tendency is “saving tendency” (S425).
The consumption trend analysis unit 318 updates the consumption trend of the household attribute information of the member to the determined consumption trend (S426).

  The cluster information database 355 manages conditions for classifying member households into clusters. FIG. 15 shows the configuration of the cluster information database 355. As shown in the figure, the cluster information database 354 stores conditions for classifying member households into clusters in association with cluster names. The cluster name is an arbitrary name and is set by the user of the center system 30.

  The statistical information database 356 stores statistical information obtained by tabulating access information for each cluster of member households. FIG. 16 shows the configuration of statistical information stored in the statistical information database 356. As shown in the figure, the statistical information includes the name of the cluster, the number of advertisements viewed, the number of applications for energy saving devices, the number of requests for information on devices, and the impression points. Impression points are points given in response to input of impressions from members when accessing advertisements.

The statistical processing unit 319 performs statistical processing on the access information read from the access information database 352 and registers the result in the statistical information database 356. FIG. 17 shows a flow of statistical information registration processing by the statistical processing unit 319. The statistical processing unit 319 performs the following processing for each piece of cluster information registered in the cluster information database 355.
The statistical processing unit 319 extracts access information corresponding to the member household ID of the household attribute information that meets the conditions of the cluster information from the access information database 352 (S441). The statistical processing unit 319 counts the extracted access information for which “browsing” is set for the action as the number of times of browsing (S442), and counts the information for which “application” is set for the action as the number of applications. (S443), “data request” set in the action is counted as the number of material requests (S444), and information set in the impression information is counted as impression points (S445). The statistical processing unit 319 creates statistical information including the number of browsing times, the number of applications, the number of document requests, and impression points in association with the cluster name of the cluster information, and registers the created statistical information in the statistical information database 356. (S446).
As described above, the statistical processing unit 319 registers statistical information such as the number of accesses to the advertisement in the database for each cluster of member households based on the household attribute information.

  The pool money database 357 manages the amount of money (hereinafter referred to as pool money) that can be used for the introduction cost of the member's energy saving equipment among the advertising expenses paid by the business providing the energy saving equipment. FIG. 18 shows the configuration of the pool money database 357. As shown in the figure, the pool money database 357 stores pool money amounts (hereinafter referred to as pool amounts), appropriation amounts, and contribution amounts in association with each other. The pool amount is the total amount of advertising expenses paid by the business. The appropriation amount is a cumulative value of the amount used in the past as the introduction fee of the member. The appropriate amount is calculated by multiplying the number of applications for advertising fee information by the expected amount. The amount of contribution is the amount paid by the company to be used for the introduction fee of the member when the balance of the pool money is insufficient. The balance of pool money is calculated by adding the contribution amount to the amount obtained by subtracting the appropriate amount from the pool amount.

  The application information receiving unit 315 receives application information transmitted from the WHM server 20, and the application information output unit 321 outputs the received application information to an output device 306 such as a display or a printer.

  The advertisement report output unit 320 (corresponding to a totaling unit of the present invention) displays information (hereinafter referred to as an advertisement report) that summarizes information registered in the statistical information database 356 and the pool money database 357, and displays or displays the information. The data is output to an output device 306 such as a printer. An example of the advertisement report output by the advertisement report output unit 320 is shown in FIG. In the example of FIG. 19, an output field 511 for statistical information, an appropriation amount field 512 for displaying pool money and appropriated money, and the like are output on a screen 510 displayed on the display.

== Processing ==
FIG. 20 is a diagram for explaining processing of the entire advertising system.
The WHM server 20 receives input of household attribute information (S611), and transmits the received household attribute information to the center system 30 (S612). The center system 30 registers the received household attribute information in the household attribute information database 351.

  The WHM server 20 acquires the amount of electricity consumed from the WHM 10 every predetermined period (S621), creates meter reading information in which the acquired amount of consumption and the current time are set, and transmits them to the center system 30 (S622). The center system 30 registers the received meter reading information in the meter reading information database 353, performs life pattern analysis processing (S623), performs consumption trend analysis processing (S624), and updates the household attribute information.

  Further, the center system 30 transmits the advertisement information registered in the advertisement information database 359 to the WHM server 20 every predetermined period (S631). The WHM server 20 outputs screen data based on the HTML file and the photo data included in the received advertisement information to the input / output device 210 (S632). When the member receives an operation for browsing advertisement information or requesting a document using the input / output device 210 by the member (S633), the WHM server 20 transmits access information with the content of the operation as an action to the center system 30. (S634). The center system 30 registers the received access information in the access information database 352, performs statistical processing (S635), and updates the statistical information database 356.

  When the WHM server 20 receives input of application information for energy-saving equipment in response to the advertisement (S641), the WHM server 20 transmits the received application information to the center system 30 (S642). Upon receiving the application information, the center system 30 outputs the application information (S643) and updates the pool money database 357 (S644). Details of the update process of the pool money database 357 will be described later.

  The center system 30 creates and outputs an advertisement report based on the access information and the contents of the pool money database 357 (S645).

  As described above, in the advertising system according to the present embodiment, since the seller of the energy saving device bears the cost when the member introduces the device, the burden on the member when introducing the energy saving device is reduced. Therefore, it becomes possible to motivate members to purchase energy-saving equipment, and to promote sales of energy-saving equipment. Furthermore, environmental measures can be realized by promoting sales of energy-saving equipment.

  In addition, since the advertisement system according to the present embodiment can output the advertisement report including the statistical value of the access information, the reaction from the member to the advertisement can be confirmed.

  Moreover, the advertising system of this embodiment can output the statistical value which made the life pattern a cluster in an advertisement report. Accordingly, it is possible to grasp the lifestyle patterns of members who are potential customers of energy-saving devices and perform effective marketing. Moreover, the advertising system of this embodiment can also output statistical values with consumption trends as clusters. Therefore, the member's consumption tendency can be utilized in a sales plan of energy-saving equipment.

FIG. 21 is a diagram showing a flow of update processing of the pool money database 357.
The center system 30 reads advertisement fee information corresponding to the advertisement management number included in the application information (S651). When the appropriation estimated amount of the read advertisement fee information is equal to or less than the balance of the pool money (amount obtained by subtracting the appropriation amount from the pool money in the pool money database 357 and adding the contribution amount) (S652: YES) (appropriation judgment unit), The center system 30 adds the allocation amount of the advertisement fee information to the pool money in the pool money database 357 (S653), and also adds the allocation amount to the allocation amount of the pool money database 357 (S654).

  On the other hand, when the allocation amount exceeds the pool money balance (S652: NO), the center system 30 sets the amount obtained by subtracting the pool money balance from the allocation amount as the shortage amount (S655). The center system 30 calculates the total advertising cost for the advertising fee information including the current date and time from the advertisement start month to the advertisement end month from the advertisement fee information database 358 (S656), and the advertiser of each business operator. The advertising expenses are totaled for each ID to calculate the advertising expenses for each business (S657). The center system 30 multiplies the shortage amount by the advertising cost for each business operator and divides the total by the total advertising cost to make a contribution amount to be paid by each business operator (hereinafter referred to as a business-specific contribution amount) ( S658). The center system 30 outputs a list of contributions by business operator to the output device 306 together with a message that payment by the business operator is necessary (S659) (message output unit). The center system 30 adds the shortage amount to the contribution amount in the pool money database 357, and updates the contribution amount (S660).

  In this way, when the balance of the pool money falls below the appropriate amount, the business operator outputs a message instructing to pay the contribution amount according to the advertising cost, and all business operators providing advertisements The appropriate amount is borne by the advertising expenses. Therefore, even if the amount to be allocated to the introduction cost increases as a result of sales promotion, it is possible to secure the source of the introduction cost.

  In the present embodiment, the number of browsing times and the like are counted as statistical processing of access information, but an average value, median value, variance, and the like may be obtained. For example, statistical values such as a distribution of consumption trends, a distribution of lifestyle patterns, and a distribution of response to impression information can be obtained by statistical processing.

  In the present embodiment, the energy metered by the WHM 10 is electric power. However, the consumption amount of various energies such as gas and water may be metered. In this case, statistical processing and the like are performed for various energy consumptions.

  Although the present embodiment has been described above, the above embodiment is intended to facilitate understanding of the present invention and is not intended to limit the present invention. The present invention can be changed and improved without departing from the gist thereof, and the present invention includes equivalents thereof.

It is a figure showing the whole advertising system composition by one embodiment of the present invention. 2 is a diagram showing a configuration of a WHM server 20. FIG. 3 is a functional block diagram of a WHM server 20. FIG. 2 is a diagram illustrating a hardware configuration of a center system 30. FIG. 2 is a functional block diagram of a center system 30. FIG. It is a figure which shows the structure of the advertisement information memorize | stored in the advertisement information database 359. FIG. It is a figure which shows the structure of advertising fee information. It is a figure which shows the structure of household attribute information. It is a figure which shows the structure of access information. It is a figure which shows the structure of meter-reading information. It is a figure which shows the structure of life pattern information. It is a figure which shows the flow of the analysis process of the life pattern of a member by the life pattern analysis part 317. FIG. It is a figure which shows an example of the transition of electricity consumption. It is a figure which shows the flow of a process by the consumption tendency analysis part. It is a figure which shows the structure of the cluster information database 355. FIG. It is a figure which shows the structure of statistical information. It is a figure which shows the flow of the registration process of the statistical information by the statistical process part 319. FIG. It is a figure which shows the structure of the pool money database 357. FIG. It is a figure which shows an example of an advertisement report. FIG. 20 is a diagram for explaining processing of the entire advertising system. It is a figure which shows the flow of an update process of the pool money database.

Explanation of symbols

10 WHM 20 WHM server 201 CPU 202 memory 203 storage device 204 communication interface 205 I / O interface 206 connection interface 210 input / output device 221 meter reading information acquisition unit 222 meter reading information transmission unit 223 household attribute information input unit 224 household attribute information transmission unit 225 Advertisement information reception unit 226 Advertisement information output unit 227 Access information transmission unit 228 Application information input unit 229 Application information transmission unit 30 Center system 301 CPU 302 Memory 303 Storage device 304 Communication interface 305 Input device 306 Output device 311 WHM server authentication unit 312 Household Attribute information reception unit 313 Access information reception unit 314 Meter reading information reception unit 315 Application information reception unit 316 Advertisement information transmission unit 317 Life pattern analysis unit 318 Consumption trend Analysis unit 319 Statistical processing unit 320 Advertisement report output unit 321 Application information output unit 322 Advertisement information registration unit 351 Household attribute information database 352 Access information database 353 Meter reading information database 354 Life pattern database 355 Cluster information database 356 Statistics information database 357 Pool money Database 358 Fee information database 359 Advertising information database

Claims (6)

An output device installed in a member household, and a computer connected to the output device,
The computer
An advertisement storage unit for storing advertisement data for displaying an advertisement for a device that realizes energy saving;
An advertising cost storage unit that stores an advertising cost paid by a provider providing the device;
An appropriation cost storage unit that stores an appropriation amount that is appropriated from the advertising cost to the introduction cost of the device when the member applies for the introduction of the device;
An advertisement information output unit that outputs the advertisement data to the output device together with a message indicating that the appropriate amount is appropriated when the device is introduced;
An advertising system comprising: The advertising system according to claim 1,
An input device installed in the member household and connected to the computer;
The advertising cost storage unit stores the advertising cost for each business operator,
The computer
An appropriation total amount storage unit for storing a total amount of the appropriation amount applied to the introduction cost of the device;
An application information input unit that accepts input of application information for applying for the introduction of the device via the input device;
In accordance with the input of the application information, an appropriation determination unit that determines whether the total amount is equal to or higher than an introduction price obtained by subtracting the appropriation amount from the price of the device;
When the total amount is less than the appropriation amount, a first total of the advertising costs stored in the advertising cost storage unit is calculated, and the second of the corresponding advertising costs is calculated for each business operator. A message output unit that calculates a total and outputs a message instructing to pay a difference between the total amount and the appropriation amount according to a ratio of the second total in the first total;
An advertising system comprising: The advertising system according to claim 1,
An input device installed in the member household and connected to the computer;
The computer
A browsing information input unit that receives input of browsing information indicating that the advertisement data has been browsed from the input device;
A browsing history storage unit for storing a browsing history of the advertisement data;
Based on the browsing history, a counting unit that counts the number of times the advertisement data has been browsed,
An aggregate output unit for outputting the aggregated number of times;
An advertising system comprising: The advertising system according to claim 3,
The browsing history storage unit stores the browsing history for each member,
The computer
An energy consumption acquisition device for acquiring the consumption from a measuring device for measuring the consumption of energy consumed in the member household;
An energy consumption history storage unit that stores the consumption history for each member;
The counting unit is configured to count the number of times for each of the member households whose consumption exceeds a predetermined reference value and the member households whose consumption does not exceed the predetermined reference value;
An advertising system characterized by The advertising system according to claim 3,
The browsing history storage unit stores the browsing history for each member,
The computer
An energy consumption acquisition device for acquiring the consumption from a measuring device for measuring the consumption of energy consumed in the member household;
An energy consumption history storage unit for storing the consumption history for each member;
For each member, a pattern specifying unit that specifies a pattern of transition of the consumption amount,
The totaling unit totals the number of times the corresponding member has browsed the advertisement data for each pattern,
An advertising system characterized by A computer connected to an output device installed in a member's household
Stores advertisement data in memory to display advertisements for devices that achieve energy savings,
Storing in the memory advertising costs paid by the provider providing the device;
When the member has applied for the introduction of the device, an appropriate amount that is an amount appropriated from the advertising cost to the introduction cost of the device is stored in the memory,
Outputting the advertisement data to the output device together with a message indicating that the appropriate amount is appropriated in accordance with the introduction of the device;
An advertising method characterized by

Images