JP2007003741A - Advertisement using picture of animal individual - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a printing sheet that utilizes a mobile vehicle, such as automobile or motorbike as an advertising medium that is effective and low in cost. <P>SOLUTION: The adhesive sheet has been improved in ensuring sticking of the information on an animal by a breeder on to an object, or the display of the information to a third party, even if the advertisement/information of performance that a person who desires placing an advertisement desires to stick and display is included in the specific information, with a picture or illustration and individual information of the pet animal of the breeder, which the animal breeder desires to be stuck and displayed to a third party, and printed. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

The present invention relates to an adhesive sheet for indoor and outdoor use that can be advertised using photographs or illustrations displaying individual animals.

Traditionally, adhesive sheets printed with animal photographs or illustrations are mass-produced, and there are animal photographs, illustrations, or silhouettes that have the shape of a figure to win a pictorial book, pedigree, or item list. It is used.

In addition to photographs / illustrations or silhouettes that display animal ecology, this printed material also has an adhesive sheet on which the classification name of the animal is described.

An animal breeder is required to use an adhesive sheet that contains photographs or illustrations / silhouettes and classification names of animals they are raising, as a way to express the cuteness of animals they are raising to a third party. We purchase as means and stick on the rear part or side of car which we own and often see running in town.

As a movable advertising method using an adhesive film, a technique (Patent Document 1) in which an adhesive sheet on which an advertisement is printed is pasted on a part or all of a public transportation vehicle is disclosed. As a method of advertising to a large number of specific third parties, it has an excellent effect.
JP 2002-120737 A

Adhesive sheets printed with trademark / illustration images of companies for the purpose of advertising / promotion exist as well-known, but mere corporate advertising stickers have a well-known design / goodness If it is not a thing, it is very rarely pasted and used.

However, in an adhesive sheet that is mass-produced, the face, head, or body of an animal that each individual is bred or bred differs from person to person, just like a human being as the same animal. Since it is not possible to handle lot production, there is only an indoor / outdoor adhesive sheet on which a general-purpose reference body is displayed, and printed matter displaying individual living bodies cannot be produced.

It is possible to produce an indoor adhesive sheet printed with photographs, illustrations or silhouettes and characters printed on the appearance and features of animals that individuals are or are trying to raise using home office equipment. However, the processing and production of printing adhesive sheets intended for outdoor use by individuals is not possible due to printing sheet / printing ink and printing machine characteristics.

Production and sales of animal ecology, and advertisements for food, beverages, and miscellaneous goods related to animals, catalog distribution on TV, radio, newspapers, magazines, websites, and stores are used as advertising media and methods. Advertising on TV, radio, newspapers and magazines is expensive, and there is a problem that there are few opportunities for consumers to see in the case of a method that does not cost money.

In Patent Document 1 (Japanese Patent Application Laid-Open No. 2002-120737), since the exterior of the vehicle of a public institution is lent out, there is an excellent advertising effect, but a large cost is required. In addition, this method is not possible with privately owned cars due to management issues and the owner's feelings.

The present invention focuses on the above points, and its purpose is to use the sheet printed with the appearance and physical characteristics and characters of each animal ecology by an adhesive sheet used indoors and outdoors as an advertising medium. It is to provide a means to utilize at cost.

A first invention for achieving the above object is that a person who sells or provides an animal or a person who keeps an animal takes a photograph or digitally processed photograph of a part or all of the face or head or body of the animal. It is characterized by an adhesive sheet obtained by printing a sheet or two or more photographs using an ink and sheet that can withstand indoor / outdoor use having light resistance and water resistance.

“Adhesiveness” refers to an adhesive made by applying an adhesive made from a natural material or an adhesive made from a chemical material to a sheet and having a pasting function. In addition, even if the adhesive is not applied, the sheet itself has adhesiveness, and further, the sheet is coated with a transparent resin or glass, or is applied by external stress such as a resin molded product Shall also be included.

The sheet is a printable material having a thickness of 0.001 mm to 10 mm, which is a single or composite of paper, cloth, non-woven fabric, resin, metal, ceramic material, and wood. In resin, a film or adhesive is used. As applied to the sheet, it is also called a seal, label, or sticker.

The animal means a pet animal to be bred or bred, but includes animals previously raised by the breeder or animals including humans other than pet animals.

The second invention is characterized in that the unique information for each animal solid to be printed on the sheet is written in the same printed sheet.

As specific information, the name, the name of the animal classification, the date of birth, the information written in the pedigree, and the memory comment of the animal to be bred, the animal that has been bred or the animal to be bred .

The third invention relates to a person or monetary person who sells or provides the animal in a sheet in which a photograph of a part or all of the animal's face or head or body or a digitally processed photograph and the animal's unique information is described. Or the name of the company by a person who seeks non-monetary benefits, using his / her own trademark or a third party's trademark for which he / she has obtained his / her license for the purpose of advertising / displaying his / her performance, or a design image or character set arbitrarily.・ Product name, product catch phrase, homepage address and telephone number are described on the same printed sheet.

A person seeking financial or non-monetary benefits is an individual or company that breeds, nurtures, distributes or sells the animal, a person who provides goods or services related to the animal, or an organization or religious corporation / medical institution related to the animal However, it may be a person or product that provides companies or products not related to animals.

The fourth invention is a photograph or digital photograph of one or two photographs taken of a part or all of the animal's face or head or body, together with photographs, illustrations or characters of famous sites, festivals or special products. The above photograph is printed on the same sheet.

The present invention has the following effects.
In the present invention, the purchaser of the animal or a person who has already purchased and raised the individual photograph of the animal to be petted or a frame of the video in which the individual is photographed, and the name or classification name named as unique information, By printing on a sheet that can be used indoors and outdoors, it is possible to provide a printed matter that can express the uniqueness of the breeder.

In particular, when an animal is sold or purchased, since it is a living body within 2 months to 1 year after birth, its body shape and facial appearance are different from those of adults. In addition, even when grown, the face has a round face, face length, ear shape, body shape, and hair length for each solid, and the living organism is different from the model body shape. It can be used to provide excellent characteristics.

The printed material that can be used outdoors and can express the uniqueness of the breeder can be pasted on automobiles, motorcycles, bicycles, motorcycle helmets, strollers, and pet carry cars as items that move outdoors. Moreover, as a non-moving thing, it can be affixed also to the outdoor facility thing of a window glass, a door, and a gate.

By providing a print sheet that can withstand indoor and outdoor use, the purchaser of the animal or a purchaser who has already purchased and raised the animal can use the outdoor print sheet on which the animal to be petated is printed, This sheet can be used as an effective advertising medium because it tries to express the self-revelation, the possession of the animal or the cuteness of the animal to a third party.

This indoor / outdoor printed sheet is a company name / product name / product catch by a trademark or a third-party trademark that is owned by a company or an individual as an advertising medium, or an arbitrarily set design image or character. An excellent advertising medium for a large number of unspecified third parties other than animal breeders at a low cost by pasting copies, homepage addresses, and telephone numbers on indoor or outdoor moving objects or indoor and outdoor fixed installations As effective.

As an example, when the printed sheet is attached to the rear of an automobile, it can be applied to a driver or a passenger of a subsequent automobile when the automobile is running, and to a pedestrian who passes around the automobile when parked. On the other hand, the sheet that can be installed at a low price can exert an advertising effect.

The print sheet can be provided with characteristics as an ID sheet for identifying and proving the animal by printing and describing the photograph and member information in the print information.
Further, when used as an ID sheet, the anti-duplication function can be provided by using a lamograph or a powdered reflective glitter material mixed with ink at the time of printing the sheet.

Depending on the living life of the living organism, as a method of expressing the age of the living organism on the sheet, the background color of the printed sheet is expressed by the jewel color, feng shui color, or the specified color of the birth month that humans say. In a grown animal or an animal that has reached an old age, the printed matter can be characterized by using the color of each longevity celebration as the background color.

In the composition of the animal's adhesive sheet, local attractions and products can be advertised and promoted by printing photographs, illustrations, or letters of famous sites, festivals, and specialty products. As a souvenir, a souvenir, and an area-limited product, it is possible to provide advertising and promotional effects.

FIG. 1 is an example of a configuration diagram of a printed matter for outdoor use using an animal individual photograph having an advertisement / advertisement function.

In FIG. 1, a rectangular sheet is displayed, but a design shape such as a circle, an ellipse, a triangle, a square, a pentagon, a hexagon, and a heart shape may be used, but the size is not particularly limited. A photograph 2 of the animal to be reared is printed on the cut or punched indoor / outdoor printed material sheet 1. The photograph may be taken as it is, or a digitally processed copy of the object trimmed, or a single-color contrast processed copy. In the same sheet, the name or nickname name 3-a of the living body to be sold or bred, the biological classification name 3-b, the date of birth 3-c, or the pedigree description information 3-d is printed as solid information on the living body. . The living body's survival date, height, weight, blood type, and personality expression of the individual are also individual information of the living body. In addition to this biological information, an advertisement / advertisement display 4 is displayed.

FIG. 2 displays a printed sheet 5 using an animal standard biological view as a comparative reference example.
An animal standard living body 6 is displayed, and a biological classification name 7 to which the individual belongs is described.

FIG. 3 is an indoor / outdoor print sheet 8 in the case where the production requester is an individual raising a living body. The living body photograph is displayed with reference to a snap photograph 9 taken in daily life. Name of living organism or nickname 10-a ・ Category classification name 10-b ・ Photographing date 10-c ・ Award / commendation name 10-d ・ Life raising date 10-e ・ Catcher name 11 Printing. When using as a commemorative sheet to be awarded, the name of the organization to be awarded may be entered.

FIG. 4 is an example of the indoor / outdoor print sheet 12 describing a travel destination accompanied by an animal. Historic sites, festivals, and specialty products are displayed with photographs, illustrations, or letters 13, animal photos 14 to be bred, and shooting dates 15 of the animals.

The present invention can be used as a low-priced advertisement / advertisement medium in an advertisement / advertisement technique.

Reference sheet for printed sheets for indoor and outdoor use Printed sheet drawing using animal standard biological chart Reference sheet for indoor / outdoor printing sheets when the requester is an individual raising a living body Reference sheet for indoor / outdoor printing sheets that show travel destinations with animals

Explanation of symbols

1 Print sheet for indoor and outdoor use 1
2 Photo 2 of the animal to be raised
3 Animal individual information 3a Name or nickname of living organism to be sold or bred 3b Biological classification name 3c Date of birth 3d Information written in pedigree 4 Advertising / advertisement display 5 Print sheet using animal standard biological chart 6 Animal standard living organism 7 Individual Biological classification name 8 to which the production requester is an individual who raises the living body Indoor / outdoor printed sheet 9 Snap photo 10 Animal individual information 10a Name or nickname of the living biological body 10b Biological classification name 10c Shooting date 10d Award・ Award 10e Living date 11 Breeder's name 12 Indoor / outdoor printed sheet describing the travel destination accompanied by animals 13 Photographs, illustrations or characters of historic sites / festivals / local products 14 Animal photos for breeding 15 Shooting date

Claims (4)

A light-resistant adhesive sheet on which a photograph or illustration of the face or body of each animal is printed. The adhesive sheet according to claim 1, wherein information specific to each individual is described, such as an animal classification name, a name to be named, and a date of birth and information written in a pedigree. 3. Adhesiveness according to claim 1 or 2, wherein information is provided for advertising / promotion of the name, trademark, and homepage address of a person who breeds, distributes, sells, or provides animals or manufactures and sells products related to animals. Sheet. The adhesive sheet according to claim 1, 2 or 3, wherein characters, photographs or illustrations of famous places / historic sites / tourism spots and tourism resources or special products are described.

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