JP2006333420A - Method of combining detected video image for detecting video image of sports with cm video image and generating television broadcast video signal for television broadcasting, and apparatus for transmitting signal containing television broadcast video signal - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method of combining a detected video image, resulting from detecting a sports video image with a CM video image and generating a television broadcast video signal for television broadcasting and an apparatus for transmitting the television broadcast video signal that extend the display period of the CM video images, by displaying the CM video image with the size and at the position of a screen, in a way of not causing unwillingness so as not to dampen viewer's enthusiasm. <P>SOLUTION: The apparatus for generating the television broadcast video signal including sports relaying video images and transmitting the television broadcast transmission signal includes a video detection means for detecting sports video image and generating a detected video image; a scene timing signal generating means for generating a scene timing signal, corresponding to a play scene of sports; a video image control generating means that generates a CM video image, corresponding to the scene timing signal, controls the position and the size of the CM video image, combines the CM video image with the detected video image and generates the television broadcast video signal; and a transmission means for transmitting the television broadcast transmission signal, containing the television broadcast video signal. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

The present invention relates to a method for generating a television broadcast video signal for television broadcasting by combining a detected video obtained by detecting a sports video and a CM video, and an apparatus for transmitting a signal including the television broadcast video signal. Here, CM is a commercial and is abbreviated as CM. Further, the detected video information for detecting a sport play is abbreviated as a detected video and the CM video information is abbreviated as a CM video. In addition, TV broadcasting here refers to a number of signals including TV broadcast video signals in real time not only on TV channels VHF, UHF, terrestrial TV radio waves, satellite TV radio waves, but also on cable TV broadband and Internet networks. Sending to a television receiver.

In a conventional method of combining sports broadcast detection video and CM video, or a device that transmits a signal including a television broadcast video signal, the entire screen of the television broadcast video signal is switched between detection video and CM video. It is. During sports broadcasting, there was no combination with the detection video of sports relay by controlling the position and size of the CM video corresponding to the sports play scene. Although there are many commercials that automatically cut commercial video and audio, such as Japanese Patent Laid-Open No. 5-244520, a description of the CM is omitted because it is not relevant to the present invention.
There is nothing to control the CM video and combine it with the sports broadcast detection video (patent search but no hit).

Problems to be solved by the present invention

In conventional methods for combining sports broadcast detection video and CM video, and devices that transmit signals including TV broadcast video signals, avoid CM video so as not to distract the viewers of the live video during sports play. It was done. As a result, for example, in the case of baseball, each team has 9 inning attacks from the front to the back of the 9th. From the beginning of each inning to the end of the inning by three-out, from the start to the end of the so-called one inning. During the relay time, the entire screen of the TV broadcast video signal is used as the detected video, and the interruption period for changing the attack and defensive from the front to the back each time, and the attack from the back to the next Suspension period for replacement of defensive and defensive, or temporary suspension period of more than a predetermined time, such as when a pitcher changes from the beginning of one inning to the end of three-out, or when a judgment protest occurs against the referee The broadcast time of the CM video is set in the screen, and the entire screen is set as the CM video. Therefore, since the time of the interruption period is limited with respect to the total broadcast time of the sports broadcast, there is a problem that the broadcast time of the CM video is greatly restricted with respect to the total broadcast time of the sports broadcast. That is, the first problem of the present invention is to display a CM video without resistance during sports broadcast video broadcast so as not to distract the viewer of the sports broadcast video viewer, thereby displaying the CM video display period. And a device for transmitting a signal including a television broadcast video signal.

In addition, in conventional sports broadcasts, for example, baseball broadcasts, CM videos are broadcast during the suspension period and temporary suspension time for alternation of attack and defense, so the player who is the main player of the detected video (relay) during the play period The main player in the detected video is not accompanied by a CM display, which limits the possibility of CM. The second problem of the present invention is to expand the diversity of CM by controlling the type of CM video corresponding to the play operation scene of a specific player who is the main of the detected video at the time corresponding to the play period. The present invention provides a method for generating a television broadcast video signal for television broadcasting that expands the possibility of CM and an apparatus for transmitting a signal including the television broadcast video signal.

Means for solving the problem

In order to solve the above problems, the method and system of the present invention employ the following means.

The method of generating a scene timing signal corresponding to a sports play scene in a method for generating a television broadcast video signal for television broadcasting by combining a detected video obtained by detecting a sports video and a CM video, In response to the scene timing signal, the type, position and size of the CM video are controlled to generate a combined television broadcast video signal with the detected video. In this way, a scene timing signal corresponding to the scene of the sports play operation is generated, and the size of the CM video in the TV broadcast video is changed according to the scene timing signal. The display is made by reducing the video or eliminating the CM video to greatly suppress the CM image, and in a non-playing scene, the CM video is made small but to a certain size, and the display is somewhat suppressed. Since the size and position of the CM video can be controlled at a size that does not cause viewers' resistance, the CM video period during sports broadcasts can be greatly increased without distracting the viewers of sports broadcast video viewers. Can be expanded. In addition, it is possible to make the scene stratification finer, for example, to display a batter-accompanying CM smaller in accordance with the batter in a baseball sport, and to display a smaller CM each time a strike or ball is determined. It is also possible to greatly expand the possibilities of CM.

The method of generating a scene timing signal corresponding to a sports play scene in a method for generating a television broadcast video signal for television broadcasting by combining a detected video obtained by detecting a sports video and a CM video, The process includes the steps of controlling the type, position, and size of the CM video corresponding to the scene timing signal, and generating the combined television broadcast video signal by controlling the position and size of the detected video. In this way, in addition to the type, position, and size of the CM video corresponding to the scene timing signal, the position and size of the detected video are controlled and combined in response to the scene timing signal. It is possible to combine the detection video and CM video that fits the high scene timing signal, and to control the size and position of the CM video at a size position that does not resist the viewer according to the situation of play more finely. It is possible to greatly extend the period of the CM video at the time of sports broadcasting without distracting the viewers of sports broadcasting video viewers.

According to a third aspect of the present invention, in an apparatus for generating a television broadcast video signal including a sports broadcast video for television broadcasting and transmitting a signal including the television broadcast video signal, a video detection means for detecting a sports video and generating a detection video; A scene timing signal generating means for generating a scene timing signal corresponding to a sports play scene, and a CM video corresponding to the scene timing signal, controlling the position and size of the CM video, and a combined television broadcast video Video control generation means for generating a signal and transmission means for transmitting a signal including a television broadcast video signal are provided. In this way, a scene timing signal corresponding to the scene of the sports play operation is generated, and the size of the CM video in the TV broadcast video is changed according to the scene timing signal. The video is made smaller and the CM video is eliminated and the CM video is considerably suppressed. In non-playing scenes, the CM video is made small but to a certain size, and the CM video is somewhat suppressed. Therefore, the size and position of the CM video can be controlled at a position where there is no resistance of the viewer. Therefore, the CM video can be controlled and displayed so as not to distract the viewer of the sports broadcast video viewer. Generate and transmit a TV broadcast video signal for TV broadcast that extends the period of CM video display without distracting the viewer. It is possible to provide a location.

According to a fourth aspect of the present invention, in an apparatus for generating a television broadcast video signal including a sports broadcast video for a television broadcast and transmitting a signal including the television broadcast video signal, a video detection means for detecting a sports video and generating a detection video; A scene timing signal generating means for generating a scene timing signal corresponding to a play scene of a sport, a control detection image is generated by controlling the position and size of the detected image corresponding to the scene timing signal, and the scene Video control generating means for generating a CM video corresponding to the timing signal, controlling the position and size of the CM video and generating a combined television broadcast video signal with the control detection video, and transmitting a signal including the television broadcast video signal Means are provided. In this way, in addition to claim 3, it is also possible to generate the control detection video by controlling the position and size of the detection video corresponding to the scene timing signal. For TV broadcasts that can control the position and size of the video and the position and size of the detected video to improve the degree of freedom of the display form and extend the CM video display period without distracting the viewers of sports broadcast video The apparatus which produces | generates and transmits the television broadcast video signal of this can be provided.

According to a fifth aspect of the present invention, in the first and second aspects, the step of generating the television broadcast video signal stores in advance the position and size of the detected video or the type or position and size of the CM video corresponding to the scene timing signal. The stored type or position or size is read out in response to the generated scene timing signal, and the position or size of the detected video or the type or position or size of the CM video is controlled and combined. I have to. By doing so, it is possible to easily control the position and size of the detected video or the type, position and size of the CM video in accordance with the scene timing signal, and generate a combined television broadcast video signal.

According to a sixth aspect of the present invention, in the first and second aspects, the step of generating the television broadcast video signal stores a plurality of CM videos of different sizes in advance, and the CM video corresponding to the scene timing signal is stored. The reproduction and reproduction control is performed so that the reproduced CM video is combined with the detected video. By doing so, it is possible to easily control the type, position, and size of the CM video in response to the scene timing signal to generate a combined television broadcast video signal.

In a seventh aspect of the present invention, in the first and second aspects, the step of generating a scene timing signal is performed by a person watching a play on a sports scene or a play of a detected image and visually confirming a play operation to generate a scene timing signal by a switch operation. It is trying to occur. By doing in this way, a scene timing signal can be generated easily and reliably corresponding to a sports scene.

According to an eighth aspect of the present invention, in the first and second aspects, the step of generating the scene timing signal recognizes the detected video and generates the scene timing signal. By doing in this way, since a scene timing signal can be automatically generated corresponding to a sports scene, it is possible to eliminate the need for a manpower for generating the scene timing signal.

According to claim 9, in the image recognition of the detection video of the step of generating the scene timing signal in claim 8, the feature amount of the player's play action in the detection image at the predetermined position is stored in advance as a registered feature amount, Recognizing a position detection image, measuring a feature amount of a player's play operation of the detection image at the predetermined position, a difference between the feature amount and the registered feature amount is within a predetermined amount or the feature amount and the registered feature amount When the degree of coincidence is equal to or greater than a predetermined amount, a scene timing signal is generated. By doing in this way, since a scene timing signal can be automatically generated corresponding to a sports scene, it is possible to eliminate the need for a manpower for generating the scene timing signal.

According to a tenth aspect of the present invention, in the first and second aspects, the step of generating the scene timing signal generates the scene timing signal correspondingly during the play operation of the sports play. In this way, when the scene timing signal is generated, the timing for controlling the type, position, and size of the CM video can be easily generated, and the scene timing signal can be generated more easily and reliably.

In claim 11, in claim 1 and claim 2, the step of generating a scene timing signal corresponds to a unique main play player in the detected video and corresponds to a play operation of the main play player. A timing signal is generated. By doing so, it is possible to control the type, position, and size of the CM video corresponding to the play operation of the specific player, so the CM method can be different in each CM video and CM video format for each player. It can be expressed and the possibility of CM can be increased.

The invention's effect

As will be described in detail in the embodiment, the size and position of the CM video can be controlled at a size without the viewer's resistance in accordance with the operation of playing the live sports, so A method for generating a television broadcast video signal for television broadcasting that can control and display a CM video together with a relay sports video and extend the CM video display period and a signal including the television broadcast video signal are transmitted. An apparatus can be provided. That is, there is an extremely great effect that the CM time can be greatly expanded without distracting the viewer of the sports broadcast video viewer.

Further, the step of generating the scene timing signal corresponds to the unique main play player in the detected video and generates the scene timing signal corresponding to the play operation of the main play player. By doing so, it is possible to control the type, position, and size of the CM video corresponding to the play operation of the specific player, so the CM method can be different in each CM video and CM video format for each player. It can be expressed and the possibility of CM can be increased. Furthermore, it is also possible to display the video of the CM corresponding to each determination of strike or ball in baseball sports, for example, in baseball sports. It is also possible to display video images of CMs that are compatible with, and by expanding the possibilities of CMs that are more integrated with sports play situations by making CMs correspond to the play situations. The ripple effect is extremely large.

Hereinafter, typical embodiments of the present invention will be described with reference to the drawings. It should be noted that the description of known techniques that are not related to the essence of the present invention is omitted.

The configuration and operation of the first embodiment will be described with reference to FIGS. 1, 2, 3, and 4 to 9. FIG. In addition, professional baseball will be described as an example of relay sports. FIG. 1 is a configuration diagram of a television broadcast transmission / reception system 300 according to the first embodiment. The television broadcast transmission / reception system 300 generates a television broadcast video signal 501A including a sports broadcast detection video 101A for television broadcast. The television broadcast transmission apparatus 100 transmits a television broadcast transmission signal 801A including a television broadcast video signal 501A, and the television reception apparatus 200 receives a television broadcast transmission signal 801A. FIG. 2 is a configuration diagram of the television broadcast transmission device 100. FIG. 3 is a block diagram of the scene timing signal generating means 3. 4 to 9 are explanatory diagrams showing examples of images.

The TV broadcast transmitting apparatus 100 includes a video detection unit 1 that detects a sports video and generates a detection video 101A, a scene timing signal generation unit 3 that generates a scene timing signal 301 corresponding to a sports play scene, and a sports voice. The audio detection means 4 that detects and generates the detected audio 401A, the type or position and size of the CM video corresponding to the scene timing signal 301, and the television broadcast that controls and combines the position and size of the detected video 101A Video control generating means 5 for generating the video signal 501A, audio signal generating means 6 for selecting the detected audio 401A and the CM audio 6101A corresponding to the scene timing signal 301 and generating the TV broadcast audio signal 601A, and the TV broadcast video signal 501A And the TV broadcast audio signal 601A are combined to generate a TV broadcast signal 701A. A signal generating means 7, a transmitting means 8 for transmitting to the television receiver 200 and radio wave output television broadcast transmission signal 801A including television broadcast signal 701A receives a television broadcast signal 701A. Needless to say, the television broadcast signal 701A includes a television broadcast video signal 501A and a television broadcast audio signal 601A.

As shown in FIG. 3, the scene timing signal generating means 3 includes a switch 31 and a switch signal generating means 32. When the switch 31 is selected as 31A, 31B, 31C, 31D, the switch signal 3101, That is, 3101A, 3101B, 3101C, 3101C are generated, and the switch signal generating means 32 generates the scene timing signal 301, that is, 301A, 301B, 301C, 301D in response to the switch signal 3101, that is, 3101A, 3101B, 3101C, 3101C. Is generated. In the scene timing signal generating means 3, when the switch operator operates the switch 31 while watching the live play of the sports play or the detected video of the play, the switch 31 is selected to 31A and turned on, the scene timing signal 301A When the switch 31 is turned on to 31B, the scene timing signal 301B is outputted. When the switch 31 is turned on to 31C, the scene timing signal 301C is outputted. When the switch 31 is turned on to 31D, the scene timing signal 301D is outputted.

In addition, the video control generation unit 5 controls the position and size of the detected video 101A in response to the scene timing signal 301 and generates the control detection video 5101A. Correspondingly, the CM video control means 52 for generating the CM video 52101A and controlling the position and size of the video of the CM video 52101A to generate the control CM video 5201A, and the control detection video 5101A and the control CM video 5201A are combined for television broadcasting. The video signal combining unit 54 generates the video signal 501A. Further, the CM video control means 52 controls the position and size of the CM video 52101A corresponding to the scene timing signal 301 and the CM video generation means 521 that generates the CM video 52101A corresponding to the scene timing signal 301. And CM video position size control means 522 for generating the control CM video 5201A. The CM video generation means 521 stores a CM video corresponding to the scene timing signal 301 in advance, and when the scene timing signal 301 is received, the corresponding CM video is read and a CM video 52101A is generated. The CM video position size control means 522 stores in advance control settings for controlling the position and size of the video of the CM video 52101A corresponding to the scene timing signal 301, and responds when the scene timing signal 301 is received. The control setting is read out, the position and size of the video of the CM video 52101A are controlled by the corresponding control settings, and the control CM video 5201A is generated. Further, the detected video position size control means 51 stores in advance control settings for controlling the position and size of the detected video 101A corresponding to the scene timing signal 301, and upon receiving the scene timing signal 301, the corresponding control settings are stored. , And the position and size of the detected video 101A are controlled with corresponding control settings to generate a control detected video 5101A. Further, the video signal combination means 54 generates a combined television broadcast video signal 501A so as to overwrite the control detection video 5101A with the control CM video 5201A.

Also, the audio signal generating means 6 selects and controls the CM audio generating means 61 for generating the CM audio 6101A corresponding to the scene timing signal 301, and the detection audio 401A and the CM audio 6101A corresponding to the scene timing signal 301 for television. It comprises audio signal selection means 62 that generates a broadcast audio signal 601A. The CM sound generation means 61 stores CM sound corresponding to the scene timing signal 301 in advance, and when the scene timing signal 301 is received, the corresponding CM sound is read and generates CM sound 6101A. The audio signal selection means 62 stores in advance the selection settings of the detection audio 401A and the CM audio 6101A corresponding to the scene timing signal 301, and when the scene timing signal 301 is received, the corresponding selection setting is read out. The detection audio 401A or the CM audio 6101A corresponding to the setting is selected to generate a television broadcast audio signal 601A.

Note that the scene timing signal 301A, which is the scene timing signal 301, is generated in a scene where the runner is performing a play operation in the scoring zone. The scene timing signal 301B is generated in a scene where the runner is playing in a non-scoring area. The scene timing signal 301C is generated in a non-playing scene. The scene timing signal 301D is generated in a scene during a break. Next, settings, read generation, selection, and control stored in advance corresponding to the scene timing signal 301 will be described. These settings can be arbitrarily set in advance in the constraint conditions, and the degree of freedom of expression of video and audio is increased. Here, the selection generation corresponding to the scene timing signal 301 and the execution of the control are described. However, the setting is stored in advance corresponding to the scene timing signal 301 as described above. The explanation is omitted. Corresponding to the scene timing signals 301A, 301B, 301C, 301D, the detected video position size control means 51 sets the position and size of the detected video 101A to 51A type (original detection video full-screen display), 51B type (original detection video). Full-screen display), 51C type (original detection video bottom low band cut), and 51D type (original detection video full-cut), CM video generation 521 generates CM video 52101A without CM video (no CM video) CM1 video (still character image CM video), CM2 video (text moving image CM video), and CM3 video (video moving image CM video) are selected and generated. CM video position size control means 522 controls the position of CM video 52101A. And size, no CM video (cutting the entire CM video), 522B type (reduced CM video in the small window at the lower right position), 522C type (reduced CM video in the bottom bottom window type) ) 522D type (CM video full screen display), the CM audio generating means 61, as CM audio 6101A, no CM audio (no CM audio), no CM audio (no CM audio), no CM audio (CM audio) None), CM3 audio (CM3 audio output) is selected and generated, and the audio signal selection means 62 selects detected audio, detected audio, detected audio, and CM audio as the television broadcast audio signal 601A. Next, a description will be given of during the play operation. During the play operation here, it means from the beginning to the end of a series of plays. For example, if the start of the pitcher's pitching starts and the play operation starts, the end of the play operation ends when the batter throws off or throws away the ball, and when the runner jumps out or steals, or there is no passball Up to catching the catcher is playing. When the runner jumps out or steals or there is a pass ball, the play operation is performed until the touch play to the pitching runner after catching the catcher ends and the ball returns to the pitcher. Furthermore, when the batter hits the ball thrown, if the hit ball is a foul, when the flyer flies or enters the stand, if it is a goro, until it is judged by the foul and the referee If the ball is not fouled, if the ball is stand-in like a home run or an entitlement 2 hit, until the batter reaches the home-in or 2 km, if the ball does not stand-in, the defensive player After catching the hit ball, until the ball is returned to the pitcher after a series of defensive player actions such as pitching, catching, hose play, touch play etc. Alternatively, the play operation is in progress until the time is called or until the three-out play operation ends. During a break, it is non-in-play and slightly longer, for example, a pitcher change, a protest against the referee for a predetermined time, such as more than 1 minute, front and back or back and front defense and attack The shift time is assumed. As described above, the form of play operation and breaks vary greatly depending on the type of sport, but it is a natural premise that the input operator is familiar with the sport, and it depends on the scene of play. Needless to say, it is possible to generate a scene timing signal 301 during operation, during non-playing operation, or during a break.

The operation will be described. Sports are baseball, and now runners are two-out and two-out. Next, the pitcher starts a pitching operation. The switch operator visually recognizes that the play operation is being performed by the pitching operation to the pitcher and turns the switch 31 to 31A because the runner is in the scoring zone. The scene timing signal generating means 3 outputs a scene timing signal 301A. The detected image position size control means 51 generates a control detected image 5101A in which the position and size of the detected image 101A is 51A type (original detection image full display). As shown in FIG. 4, the 51A-type control detection video 5101A displays the detection video 101A in the form of the position size of the entire display and is completely the same as the detection video 101A. The CM video generation means 521 has no CM video, and the CM video 52101A has no CM video. Further, the CM video position size control means 522 controls the position and size of the CM video as full cut and no CM (empty), and the control CM video 5201A outputs no CM video (empty). Therefore, the video control generation means 5 generates the TV broadcast video signal 501A in which the control CM video 5201A without the CM video (empty) is combined with the 51A-type control detection video 5101A, but there is no CM video (empty). Thus, the TV broadcast video signal 501A is the same as the control detection video 5101A, and is the same as FIG. The CM sound generating means 61 generates CM sound 6101A without CM sound, and the sound signal selecting means 62 selects the detected sound 401A and outputs it as a TV broadcast sound signal 601A. The transmission signal generation means 7 combines the television broadcast video signal 501A and the television broadcast audio signal 601A to generate a television broadcast signal 701A, and the transmission means 8 transmits a television broadcast transmission signal 801A. The television receiver 200 receives the television broadcast transmission signal 801A and views the received video and received audio. In this way, the control detection video 5101A having the same position and size as the detection video 101A (similar to FIG. 4) and the television broadcast audio signal 601A similar to the detection audio 401A are viewed. In this way, during the period when the switch 31 is turned on to 31A, the CM video display is stopped and the entire screen is used as the sports detection video so as not to disturb the viewer.

Next, the pitcher's pitch is a ball, the runner does not steal, the batter misses, and the catcher catches the ball. From this situation, the switch operator visually recognizes that the non-playing operation is being performed, and turns on the switch 31 to 31C. The scene timing signal generating means 3 outputs a scene timing signal 301C. The detected image position size control means 51 sets the position and size of the detected image 101A to 51C type (original detection image bottom low band portion cut). As shown in FIG. 5, the 51C type generates a control detection image 5101A in which the detection image 101A is cut in the lower bottom band-like portion in the form of the position size of the entire display. The CM video generation means 521 generates a CM2 video (character moving image CM video) as the CM video 52101A. Further, the CM image position size control means 522 controls the position and size of the CM image 52101A to the position and size of the bottom bottom strip window type window of the 522C type (reduced bottom bottom strip window type CM image). Video 5201A is output. The video signal combination means 54 combines the control detection video 5101A and the control CM video 5201A and outputs a television broadcast video signal 501A. The TV broadcast video signal 501A is as shown in FIG. Further, the CM sound generating means 61 generates no CM sound as the CM sound 6101A, and the sound signal selecting means 62 selects the detected sound 401A and outputs a television broadcast sound signal 601A. Therefore, the viewer of the television receiver 200 views the control broadcast video 5101A in which the position and size of the detection video 101A as shown in FIG. 6 are controlled to the 522C type and the television broadcast audio signal 601A as the detection audio 401A. In this way, during the period when the switch 31 is turned on at 31C, the character moving image CM is displayed on the bottom of the screen in a layered manner on the sports detection image. The CM video display time can be extended, and at the same time, since sports are not being played, there is no problem even if a character video CM is displayed on the bottom bottom of the screen.

Next, the pitcher starts a pitching operation. The switch operator turns on the switch 31 to 31A. This is the same as after the switch 31 is turned on to 31A, and is omitted here.

Next, the batter hits the pitched ball. The hit ball becomes a hit in front of the center, the middle-ranked player catches the ball and sends it to the home catcher, and the catcher catches the ball and touches the runner. The runner returns to the main base and the batter reaches the first base. During this time, the play operation is being performed, and the switch 31 is turned on to 31A.

Next, when it takes time after the runner returns to the main wall, the switch operator recognizes that the non-playing operation is in progress, and turns on the switch 31 to 31C. Thereafter, the same operation as the case where the switch 31 is turned on to 31C is performed. Description is omitted.

Next, the pitcher starts a pitching operation. The switch operator visually recognizes this and is performing a play operation, and the runner is not in the scoring area at a glance, so the switch 31 is turned on to 31B. The scene timing signal generating means 3 outputs a scene timing signal 301B. The detected image position size control means 51 sets the position and size of the detected image 101A to 51B type (full display of the original detected image). That is, the 51B type generates a control detection image 5101A in which the detection image 101A is in the form of the position size of the entire display as shown in FIG. CM video generation means 521 generates CM1 video (still character image CM video) as CM video 52101A. Also, the CM image position size control means 522 controls the position and size of the CM image 52101A so that the CM image is displayed in the form of a small window at the 522B type, that is, the lower right position, and outputs the control CM image 5201A. To do. The video signal combination means 54 combines the control detection video 5101A and the control CM video 5201A, and outputs a television broadcast video signal 501A as shown in FIG. Further, the CM sound generating means 61 generates no CM sound as the CM sound 6101A, and the sound signal selecting means 62 selects the detected sound 401A and outputs a television broadcast sound signal 601A. Accordingly, the viewer of the television receiver 200 views the television broadcast video signal 501A including the detected video 101A and the CM video 52101A and the television broadcast audio signal 601A as the detected audio 401A as shown in FIG. In this way, during the period when the switch 31 is turned on to 31B, the CM video is displayed in a small window shape at one corner so as to overlap the sports detection video. As a result, the CM video display time can be extended, and at the same time, the play operation has started or is being played, but since there are no runners in the scoring area, the CM image has a small window shape in the lower right position and Because it does not flicker with a still image, it does not become annoying.

Next, the batter hits the pitched ball, and then the hit ball becomes the center fly, and the middle-handed player catches the fly directly and becomes a three-out, visually confirming the end of one inning (three-out) by the end of the catching action The switch operator turns on the switch 31 to 31D because it enters a break between defensive and attacking. The scene timing signal generating means 3 outputs a scene timing signal 301D. The detected image position size control means 51 generates the control detection image 5101A without the detected image 101A by cutting the entire detected image 101A by making the position and size of the detected image 101A 51D type (original image entire surface cut). The CM video generation means 521 generates a CM3 video (video moving image CM video) as the CM video 52101A. Also, the CM video position size control means 522 controls the position and size of the CM video 52101A so that the CM video 52101A is displayed in full screen, that is, the CM video 52101A is displayed on the full screen. Is output. The video signal combination means 54 combines the control detection video 5101A without the detection video 101A and the CM video 52101A with the control CM video 5201A of the full screen display, and outputs a television broadcast video signal 501A. Accordingly, the television broadcast video signal 501A is the same as the control CM video 5201A as shown in FIG. Further, the CM sound generation means 61 generates CM3 sound as the CM sound 6101A, and the sound signal selection means 62 selects the CM sound 6101A and outputs a television broadcast sound signal 601A. Therefore, the viewer of the television receiver 200 views CM3 video and CM3 audio as shown in FIG. As described above, during the period in which the switch 31 is turned on to 31D, the play is paused, and the CM video and CM audio are fully expressed.

By doing in this way, the scene timing signal 301 corresponding to the scene of the sports play operation is generated, and the size of the CM video in the TV broadcast video is changed according to the scene timing signal 301, so that the scene during the play operation For example, in the scoring area of the runner, the CM video is lost so that the CM video is not obstructive. Outside the scoring area of the runner, the CM video is a still image with a size of a small window. The display of the CM image is considerably suppressed, and the time of the CM video is expanded and the image is not disturbed. Also, in non-playing scenes, the CM video is displayed as a moving image in a strip with a slightly small size so as to suppress the CM video to some extent, but the CM video moving image is displayed, and the time of the CM video is expanded. Yes. Therefore, the selection, size, and position of the CM video still image and moving image can be controlled to the image, size, and position without viewer's resistance according to the play situation. The display period of CM video during sports broadcasting can be expanded without distraction.

In the first embodiment, regarding the play operation, when the play operation is started by starting the pitcher's pitching, the end of the play operation is when the batter throws off the ball that is thrown away, or when the runner swings. When there is no pass-out or stealing, or when there is no passball, the player is catching the catcher, but it may be sent to the pitcher after catching the catcher and after the pitcher catching. In this way, the time during the play operation is slightly longer, which is slightly disadvantageous for the expansion of the CM video display period, but it is possible to increase the CM video display period expansion effect that is almost the same. Thus, it can be said that it is a period that the viewer wants to see as a play during the play operation.

Other embodiment 1

In the description of the operation of the first embodiment, the type, position, and size of the CM video are controlled by the scene timing signal 301. However, a plurality of types of CM video having different sizes are originally used as the scene timing. Stored in correspondence with the signal 301, reads and generates a CM video of the type corresponding to the occurrence of the scene timing signal 301, and generates a TV broadcast video signal 501A by combining the generated and output CM video and the detected video. However, since the size of the CM video can be changed simply by changing the type of the CM video corresponding to the scene timing signal 301, it is needless to say that substantially the same effect is achieved.

2 of other examples

In the first embodiment, even if there is no detected video position size control means 51, it is combined with the control detection video 5101A in which the position and size of the detected video 101A and the CM video 52101A are controlled by the video signal combination means 54. It goes without saying. At this time, the control detection video 5101A is not generated, and the detection video 101A is input to the video signal combination means 54 instead of the control detection video 5101A. Although the position size of the detected video 101A is not controlled, the type, position, and size of the CM video are controlled in accordance with the scene timing signal 301, so that the CM video is matched to the play situation as in the first embodiment. The selection, size, and position of still images and moving images can be controlled at a position that does not cause viewers' resistance, so sports broadcasts can be viewed without the viewer's distraction. The period can be expanded. That is, the video control generation unit 5 generates the CM video 52101A corresponding to the scene timing signal 301, controls the position and size of the CM video 52101A, and generates the combined television broadcast video signal 501A with the detected video 101A. .

3 of other examples

Further, the scene stratification can be made finer than in the first embodiment, and for example, in baseball sports, it is possible to display a batter-accompanying CM smaller corresponding to a specific batter. For example, a specific batter In response to the action of entering the bat, the switch operator may operate the switch to generate the scene timing signal 301 of the specific player play action and control the generation of the CM type corresponding to the scene timing signal 301. Needless to say. That is, a CM image of AA company that supports A batter by the movement of the batter A, or a CM video of company BB that supports the batter by the movement of the B batter, It goes without saying that the control CM video 5201A to be displayed in a window shape may be generated and the detection video 101A may be combined. FIG. 10 shows a display example of a television broadcast video signal 501A in which the control CM video 5201A of AA company supporting the batter A and the detected video 101A are supported by the operation of the A batter entering the bat.

It is also possible to generate a scene timing signal 301 each time a strike or ball is determined, or according to the count and play operation, and to display the corresponding CM video by changing the type, position and size. Not too long. In this way, the possibility of CM can be further expanded in terms of CM diversity.

4 of other examples

Further, in the first embodiment, the scene timing signal generating unit 3 that operates the switch 31 and generates the scene timing signal 301 from the switch signal generating unit 32 is used. However, as shown in FIG. Needless to say, the image recognition device 35 for automatically recognizing and detecting a play operation or a non-play operation from 101A may be detected. Flow charts as an example of baseball play operation and automatic scene detection by such an image recognition device 35 are shown in FIGS. The image recognition device 35 receives the detected video 101A as an input, an input interface unit 3501 that captures the image of the detected video 101A, image data, image processing feature amounts, timer counter count values, prestored registered feature amounts, and operation programs. A storage unit 3502 that stores necessary data, an output interface unit 3503 that generates a scene timing signal 301, and a computer unit 3504 that controls the input interface unit 3501, the storage unit 3502, and the output interface unit 3503 according to an operation program to perform image recognition processing. It has.

First, the pitcher's pitching play operation is detected by the flowchart of FIG. When the scene timing signal 301A is not generated (when the scene timing is not timing A), the computer starts the flowchart of FIG. An image of the detected video 101A is captured (S01), and it is checked that the detected video is a predetermined position image for displaying the pitcher's pitching motion video (S02). The length from the tip of the pitcher to the head is image-recognized and measured (S03), and the change amount of the pitcher height (ratio of the change in the latest height from the initial height), which is a feature amount, is calculated (S04). ). Here, the pitcher's height change amount, which is a pitch play operation, is within a predetermined amount range (previously stored in the storage unit 3502 as a registered feature amount), and here is within a range of minus 15% to minus 30%. The pitching motion is detected depending on whether or not (S05). Also, it is checked whether it is a predetermined position image (S02), and if it is not a predetermined position image, the image of the detected video 101A is captured again (S01). Is measured (S03), and the amount of change in pitcher height is calculated (S04). If the pitcher height change amount is not within the predetermined range, the image of the detected video 101A is captured again (S01), the pitcher height is measured (S03), and the pitcher height change amount is calculated (S04). . When the pitcher enters the pitching motion, one foot is stepped forward in the pitching direction and tilted forward to throw. As a result, the pitcher's height, that is, the length from the tip of the pitcher's foot to the head, becomes lower along with the pitching motion by leaning forward and stepping forward. As a result, the change amount of the pitcher height is within a predetermined amount range, here, minus 15% to minus 30% (S05). Therefore, the output interface unit 3503 generates a scene timing signal 301A during the play operation. At this time, the scene timing is stored in the storage unit 3502 as A timing. (S06)

The automatic image recognition during the non-playing operation is, for example, 3 after a predetermined time (previously stored in the storage unit 3502 as a registered feature amount) after the scene timing signal 301A during the playing operation is once generated. After a second, in other words, when the scene timing becomes A and a predetermined time later (here 3 seconds later), the computer unit 3504 starts and executes the flowchart of FIG. Here, the timer starts counting with the time pulse as the count value when the timer is started in S13, stops counting when the count is cleared in S18, and simultaneously sets the count value to 0.00 seconds, and checks the count value in S19. Yes. First, an image of the detected video 101A is captured (S11), and it is checked whether the detected video is a predetermined position image for displaying the pitcher's pitching motion video (S12). If it is a predetermined position image, the timer starts counting ( S13) And the height of the pitcher is measured for each detected video screen (S15), and the change amount of the pitcher height is calculated as the feature amount (S16). If the change amount is within a predetermined amount range (previously stored in the storage unit 3502 as a registered feature amount), here, if the change amount is within a range of minus 10% to plus 10% (S17), the timer is equal to or greater than the predetermined amount (pre-operation Here, it is checked whether it is 1.50 seconds or longer (stored in the storage unit 3502 as a registered feature amount indicating continuation) (S19). If it is not the predetermined amount or longer, the detected video 101A is captured again (S11). It is checked that the detected video is a predetermined position image for displaying the pitcher's pitching motion video (S12). If the detected video is not the predetermined position image, the timer towner is cleared to 0.00 seconds (S14). Then, the image of the detected video 101A is captured again (S11). If the change amount is not within the predetermined range, here, minus 10% to plus 10% (S17), the timer towner is cleared to 0.00 seconds (S18). Then, the image of the detected video 101A is captured again (S11). And when the pitcher height is within a predetermined amount range, here minus 10% to plus 10% (S17), and the timer is above a predetermined amount, here 1.50 seconds or more (S19), Recognizing that the pitcher is not playing before entering the next pitch, the scene timing signal 301C corresponding to the non-playing action is automatically generated from the output interface unit 3503 (change from the scene timing signal 301A to the scene timing signal 301C). At this time, the scene timing is stored as C timing in the storage unit 3502 (S21). In this way, after detecting the elapse of a predetermined time (here, 3 seconds) when the pitcher has thrown, various play operations are assumed such as a batter hitting, a catcher or a fielder catching or sending a ball, In any case, as a typical case during the non-playing operation, it is again a predetermined position image for displaying the pitcher's pitching motion image, and the operation before the pitcher enters the next pitching in the predetermined position image. The feature amount can be automatically detected by image recognition measurement. Thus, it goes without saying that the play motion image recognition device 33 can automatically generate the scene timing signal 301 corresponding to the non-play motion.

In the fourth embodiment, for example, even if there is no automatic image recognition during the non-playing operation, for example, a pitcher playing operation is detected in the flowchart of FIG. Even after 6 seconds, the scene timing signal 301C is automatically inferior in accuracy by the timer, but important play such as hitting a batter within a predetermined time after detecting the pitcher's pitching motion can suppress CM. There is an effect.

5 of other examples

In the first embodiment, professional baseball is used as a sport. However, not only soccer, American football, tennis, table tennis, golf, etc., but also sumo, wrestling, judo, martial arts, For most sports such as land, swimming, skiing, and snowboarding, the switch operator visually recognizes the live play or detected video of the sport according to the scene of the sport play operation, and the scene timing signal 301 is output from the scene timing signal generating means 3. And the size of the CM video in the TV broadcast video is changed according to the scene timing signal 301, so that the size and position of the CM video can be adjusted according to the play situation at a size without the viewer's resistance. Because it can be controlled, the switch operator can visually recognize live play or detection video of sports In a sport that can switch operation, it is needless to say that it is possible to increase the period of the CM video at the time of sports relay without things that discourage willing to see the sport relay the video viewer.

6 of other examples

In the first embodiment, the detection video 101A and the size or the position and size of the CM video based on the scene timing signal 301 are rectangular, but control is performed as an arbitrary shape such as an elliptical shape, an arbitrary position, and an arbitrary size. Needless to say.

7 of other examples

In the first embodiment, the transmission means 8 transmits the TV broadcast transmission signal 801A as an airwave, but instead, it may be broadcast to subscribers using broadband over a wired cable or the Internet. Needless to say.

Needless to say, the television receiver 200 may be a television reception function unit of a mobile phone with a television reception function.

It is a block diagram of the transmission / reception system 300 of the television broadcast of 1st Example. It is a block diagram of the television broadcast transmission apparatus 100 of a 1st Example. It is a block diagram of the scene timing signal generation means 3 of a 1st Example. It is explanatory drawing which shows the example of an image | video of a 1st Example. It is explanatory drawing which shows the example of an image | video of a 1st Example. It is explanatory drawing which shows the example of an image | video of a 1st Example. It is explanatory drawing which shows the example of an image | video of a 1st Example. It is explanatory drawing which shows the example of an image | video of a 1st Example. It is explanatory drawing which shows the example of an image | video of a 1st Example. It is explanatory drawing which shows the example of 3 images | videos of another Example. It is a block diagram of the image recognition apparatus 35 of 4 of other Examples. It is a flowchart of 4 of other Examples. It is a flowchart of 4 of other Examples.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 ... Television broadcast transmission apparatus 200 ... Television receiver 300 ... Television broadcast transmission / reception system 1 ... Video detection means 5 ... Video Control generation means 51... Detection video position size control means 52... CM video control means 522... CM video position size control means 521. Means 54... Video signal combination means 3... Scene timing signal generation means 31... Switch 32. ..Voice detection means 6... Voice signal generation means 61... CM voice generation means 62... Voice signal selection means 7. Means 8 ... Transmission means

Claims (11)

A method of generating a television broadcast video signal for television broadcasting by combining a detected video obtained by detecting a sports video and a CM video, a step of generating a scene timing signal corresponding to a sports play scene, and the scene timing signal Correspondingly, the method includes a step of controlling the type or position and size of the CM video and generating a combined television broadcast video signal with the detected video. A method of generating a television broadcast video signal for television broadcasting by combining a detected video obtained by detecting a sports video and a CM video, a step of generating a scene timing signal corresponding to a sports play scene, and the scene timing signal Correspondingly, the method includes a step of controlling the type or position and size of the CM video and generating a combined television broadcast video signal by controlling the position and size of the detected video. In an apparatus for generating a television broadcast video signal including a sports broadcast video for television broadcasting and transmitting a signal including the television broadcast video signal, a video detection means for detecting a sports video and generating a detected video, and a sports play scene Corresponding scene timing signal generating means for generating a scene timing signal, video for generating a CM video corresponding to the scene timing signal, controlling the position and size of the CM video, and generating a combined television broadcast video signal with the detected video Control generation means and transmission means for transmitting a signal including a television broadcast video signal are provided. In an apparatus for generating a television broadcast video signal including a sports broadcast video for television broadcasting and transmitting a signal including the television broadcast video signal, a video detection means for detecting a sports video and generating a detected video, and a sports play scene Corresponding to the scene timing signal, a scene timing signal generating means for generating a scene timing signal corresponding to the scene timing signal and controlling the position and size of the detected video to generate a control detection video. A video control generation unit that generates a CM video, controls a position and size of the CM video, generates a TV broadcast video signal combined with the control detection video, and a transmission unit that transmits a signal including the TV broadcast video signal. It is characterized by. 3. The method of generating a television broadcast video signal according to claim 1, wherein the step of generating a television broadcast video signal is performed by storing in advance the position and size of the detected video corresponding to the scene timing signal or the type or position and size of the CM video. In response to the scene timing signal, the stored type or position and size are read out, and the position or size of the detected video or the type, position or size of the CM video is controlled and combined. The method of generating a television broadcast video signal according to claim 1 or 2, wherein a plurality of CM videos of different sizes are stored in advance, and the CM video is read and controlled in response to the scene timing signal, The reproduced CM video is combined with the detected video. 3. The process of generating a scene timing signal according to claim 1, wherein the step of generating a scene timing signal is such that a person views a play operation while watching a play in a sports field or a play of a detected image, and generates a scene timing signal by operating a switch. And In the first and second aspects, the step of generating a scene timing signal recognizes an image of the detected video and generates a scene timing signal. The image recognition of the detection video of the process of generating the scene timing signal according to claim 8 is performed by preliminarily storing a feature amount of a player's play action in the detection video at a predetermined position as a registered feature amount. Recognize the image, measure the feature amount of the player's play action in the detected image at the predetermined position, and the difference between the feature amount and the registered feature amount is within a predetermined amount or the degree of coincidence between the feature amount and the registered feature amount It is characterized in that a scene timing signal is generated when it exceeds a fixed amount. In the first and second aspects, the step of generating a scene timing signal is characterized by generating a scene timing signal corresponding to a play operation of sports play. 3. The process of generating a scene timing signal according to claim 1, wherein the step of generating a scene timing signal corresponds to a specific main play player in the detected video and generates a scene timing signal corresponding to the play operation of the main play player. It is characterized by that.

Images