JP2006323667A - In-train information service system, electronic ticket and ticket issuing device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an in-train information service system clarifying relation with a passenger to dynamically impart proper information according to a situation. <P>SOLUTION: This in-train information service system has: a monitor 3 disposed correspondingly to each reserved seat 2 inside rolling stock 1; a controller 6 provided inside the rolling stock 1, storing the information transmitted in specification to the reserved seat from the outside of the rolling stock 1, and making the monitor 3 of the specified reservation seat display the information; an information system server 11 provided outside the rolling stock 1; and a ticket examination device 7 notifying the server 11 of information stored in an electronic ticket 8 according to passage of the electronic ticket 8 storing the information of the reserved seat and a train to be ridden by the passenger. The server 11 has: a registration means registering the information desired to be received with provision of service inside the rolling stock 1 by the passenger receiving issue of the ticket 8; and a transmission means transmitting the information registered by the registration means by the passenger receiving the issue of the ticket 8 passing the ticket examination device 7 to the controller 6 in specification to the reserved seat according to the notification from the ticket examination device 7. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an information service system for passengers traveling by rail vehicles or the like. In particular, the information requested by each individual is accumulated in the database on the vehicle in advance before boarding, providing information in a speedy operating environment, and effective advertising according to the driving operation plan and passenger preference estimation results It relates to a system that provides information and useful social information.

  With recent advances in information technology (IT) and faster processing devices, high-speed networks and high-speed micro-processing devices have been installed in trains, aircraft, and automobiles. Using this function, a system that provides various information to passengers during train travel has been realized.

  As a train using IT technology, a display device for displaying station guidance information and advertisement information is disclosed that is attached to the upper part of a door (for example, see Non-Patent Document 1). These information services, as described above, include information that is generally considered useful during travel on the railroad, as well as advertising information, text news information, station information such as the arrangement of stairs in the station, etc. . In other words, in addition to providing information services to passengers who use them at all times, it is possible to provide information that gives a sense of security to passengers who do not have much knowledge about the routes that are vulnerable to traffic. The intention to support passengers and give them peace of mind is apparent. Text news information is considered to be information that is considered to be of high interest to passengers in urban transportation, which is often used by businessmen.

Mayumi Konekoda and 6 others "Development of information service provision system in trains-New information provision system in AC trains" 2002 Proceedings of Railway Technology Association Symposium p. 583-584

  The prior art still lacks consideration in terms of providing personal information and providing high-quality information with a simple system. On the other hand, even when providing information on the greatest common divisor that does not specify an individual, the degree of matching with passengers who see the information is increased, and the satisfaction of sponsors such as advertisements is increased. It has not been realized until the usefulness is further improved.

  In other words, the systems that have been realized so far have mainly provided information that would be useful to those who use railways. For example, information is provided on the basis of past statistical experience of what class of passengers are riding on the train, depending on line characteristics, seasons, time zones, and the like.

  An object of the present invention is to provide a system capable of clarifying a relationship with a passenger who has not been sufficiently functionally realized in the prior art and capable of dynamically flowing appropriate information depending on the situation. .

  In order to achieve the above object, in the in-train information service system according to the present invention, a monitor is arranged in the railway vehicle corresponding to each designated seat, and a control device for displaying information on these monitors is provided. . The control device accumulates information transmitted by specifying a designated seat from outside the railway vehicle, and displays the information on the monitor of the designated designated seat. In addition, an information system server and a ticket gate apparatus having a communication function with the information system server are provided outside the railway vehicle. This ticket gate device notifies the information system server of the information stored in the electronic ticket in response to the passage of the electronic ticket storing information on the train on which the passenger gets and the reserved seat.

  A passenger who has been issued an electronic ticket can register information desired to receive service in the railway vehicle in this information system server. Then, in response to the notification from the ticket gate device, information registered by the passenger who has issued the electronic ticket that has passed through the ticket gate device is specified and transmitted to the control device in the railway vehicle.

  According to the in-train information service system of the present invention, when a passenger of a train registers as a member and requests in advance that the passenger wants to see information while riding on the train, the requested information is put on the vehicle. Because it can be set, high-quality information services can be provided according to individual preferences.

  Examples of the present invention will be described below. FIG. 1 shows an example of the basic configuration of the present invention. This figure shows a case where a traveler who is a member receives an information service in the form of receiving a service by taking a mechanism such as a membership system in advance to receive the information service on the car. Yes. The information service system for travelers other than members will be described later with reference to FIG. Returning to FIG. 1, the railway vehicle 1 has written one vehicle as a simulation, but any number of vehicles may be used. In the service described with reference to FIG. 1, the reserved seat 2 is shown on the assumption that the reserved seat service can be received. The reserved seat 2 is equipped with a personal information terminal 3 with a monitor. In this drawing, a traveler who is registered as a member plans to sit in the designated seat 2 and requests that the required information be displayed on the personal information terminal 3 in that seat before boarding. Will be described along the flow.

  A traveler who wants to receive a service registers in advance with the information service server 11 and receives an electronic ticket. As a member registration method, any commonly used method may be used, which is not related to the contents of the present invention. When a pre-registered traveler passes the ticket gate device 7 with the ticket 8, the ticket gate device 7 reads from the ticket 8 information indicating which train the passenger gets on and where the passenger is seated. The information is transmitted to the information service server 11 through the railway network 9. In recent years, as a ticket gate device, for example, a device having a function of reading information from an electronic ticket equipped with an IC chip and a function of transmitting information through a railway network has been put into practical use. The ticket gate device 7 can be used. The ticket 8 can have several forms such as an electronic ticket and a normal magnetic ticket, and will be described in detail later.

  As the information that the traveler wants to provide when using the railway, for example, if the genre such as the latest stock price information or international situation is registered in the information service server 11, the information service server 11 stores the information. The information of the genre is read from the device 12 and transmitted to the on-vehicle communication device 4 through the on-station communication device 5 on the station ground while stopping at the station platform 14. Further, if there is no latest information in the information storage device 12, the information service server 11 is connected to a contract information source, an independent construction, the Internet, or the like through the network 10 to which the information source providing the information service is connected. The necessary latest information is acquired from the information server 13, temporarily stored in the information storage device 12, and transmitted to the on-board communication device 4 through the on-station on-station communication device 5 while stopping at the station platform 14. In this way, since the necessary information is transmitted in advance on the vehicle using wireless communication in a state where the communication environment is stable in advance while stopping at the station, instead of communication while moving, passengers can use the information service while traveling Can receive high-quality information without any disturbance of information.

  Information that cannot be set while the vehicle is stopped is set at any time by using various mobile communication means such as a mobile phone network or a railway communication network, although not particularly shown here. Also, those that receive broadcasts are received from time to time and information flows in the vehicle. The information received on the vehicle is stored in the on-board controller 6 that controls the train in an integrated manner, specifies the distribution destination of the information, and transmits it to the personal information terminal 3.

  The communication function and protocol for connecting to the information service server 11 from the ticket gate device 7 through the railway network 9 of this system may be constructed with a general security function or have a strong security function. You can use your own network. As for the method of acquiring ticket information of an electronic ticket, it may be transmitted to the information service server 11 in an event-driven manner every time the ticket gate device 7 recognizes the ticket 8 and determines to permit passage, Polling from the information service server 11 may request the ticket gate device 7 to transmit the ticket gate status of the electronic ticket. That is, regarding these network construction methods, in the present invention, if the delay is about several seconds as a communication delay, it will not cause a major system failure, so that the construction method can be constructed with many modified versions. It is not something that is specified. However, if the communication delay exceeds the order of minutes, there is a possibility that the set of information requested by the passenger before getting on the train may not be in time. The information service server 11 needs to have a special function for the railway system of the present invention, and the function will be described later with reference to the drawings. The use of the in-vehicle monitoring device 22, the weight sensor 23, and the home monitoring device 24 will be described later in the description of FIG.

  FIG. 2 shows a basic configuration of the present invention in the case of providing an information service for general passengers instead of an information service for members. That is, if it is not a train for all reserved seats, it is impossible to specify which section when and where an individual passenger will be seated, so information that is estimated to be an optimal information service for the train is provided. The difference from FIG. 1 is that the railway vehicle 1 is a non-reserved seat vehicle, and an unreserved seat 20 is shown. Is shown. In order to construct this system, the information of the ticket 8 in the information service server 11 is taken in the same route described in FIG. Information for estimating the passenger group with high accuracy is collected through the passenger information collection network 16 using the passenger information collection device 15 that collects information.

  Although there are a plurality of passenger estimation information sources 17 as shown below, they are collectively shown here. In the passenger estimation information source 17, purchased personal information for purchasing the electronic ticket 8-1 shown in FIG. 4, for example, age, occupation, or similar personal information for purchasing the electronic ticket 8-2 with a credit function , Ticketing information of the designated ticket issuing device that manages the Midori's window, that is, the number of tickets for child designated tickets and the information for issuing ordinary adult designated tickets, or family ticketing and business ticketing information attached to designated ticket issuing machines Or, information from the operation management device, for example, a school excursion designated train, an event train, a train with extra seasonal flights, and the like are included. These pieces of information are collected by the passenger information collection device 15 and transferred to the information service server 11. Service information that is optimal for the train is selected by the information service server 11, and the information is transmitted on the vehicle while it is stopped at the station. At present, since it is not possible to input information on whether the ticket is issued by family designation or business-related ticketing to the designated ticket issuing device, in the present invention, the designated ticket issuing device having this function can also be connected. I am doing so.

  In this example, a non-reserved seat vehicle has been described as an example. However, even if the target train is an all-reserved seat train, only the member passengers described in FIG. However, since passengers who do not require a personal information service are also conceivable, this is a function necessary for providing a better information service in order to realize the function shown in FIG.

In addition, in-vehicle monitoring device 22 and weight sensor 23 can also be used for estimation of passenger class and estimation of the number of passengers. It is possible to provide the in-vehicle monitoring device 22 with a function of counting people and to count for each vehicle, and child estimation can be performed with a certain degree of accuracy by using an image processing function. The weight sensor is actually used for controlling the strength of the brake and the like, and by using this information, it can be used for estimating the number of passengers. Furthermore, in order to prevent accidents, when the home monitoring device 24 is installed in the home, it is possible to estimate the degree of congestion by analyzing the status of the home, and by analyzing the image as described above, The percentage of children can also be estimated. What is necessary is just to use it for estimation of a passenger group or a passenger number using the sensor which can be used systematically.
The display device has been described here as a structure in which a plurality of people can be seen at the same time. However, in a vehicle equipped with a terminal for each seat, the information determined to be optimal may be displayed on the individual display device.

  Information that seems to be appropriate for the general passengers, that is, passengers in non-reserved seats and passengers who do not require personal information services, based on the result of estimating the passenger class by the system of FIG. Can improve passenger satisfaction during travel. The function of the information service server 11 will be described in detail later with reference to the drawings.

  FIG. 3 shows a system for serving advertisement information in the system of FIG. 1 or FIG. 2 (for the sake of convenience, the drawing is drawn based on the system of FIG. 1). In order to operate the system, initial equipment costs and operating expenses are required. Generally, a method of adding to the railway fare, a method of supplementing with advertising revenue, etc. are conceivable. Here, a system is provided that pays attention to the high gazing rate for hanging advertisements and the like while moving on the railway, and the advertising effect is increased more than before and the cost is covered by the usage fee. The percentage of passengers who see hanging advertisements while riding is known to be only advertising information, but according to interviews, etc., it is as high as about 7 out of 10 people. It is known that there is. In the case of the system of FIG. 1, the system of the present invention can provide the information requested by the passenger himself / herself during the ride. In the case of the system of FIG. 2, the passenger layer is analyzed and matched to the passenger layer in real time. Since the provided information can be changed, the gaze rate for the information can be further increased. The effect of the advertisement information provided therein will be further enhanced. Also, for advertising information providers, it is an important indicator not only the gaze rate but also how many people have seen the advertisement, so it will be able to know the passengers in addition to the gaze rate. As a result, further improvement of the effect can be expected and the willingness to advertise will also improve. In addition, since it becomes possible to analyze the passenger group, it becomes possible to conduct new commercial transactions with regard to the advertisement insertion fee, and it is possible to make the situation clearer in terms of cost effectiveness.

  This advertisement information is accumulated in the advertisement database 30, and the information service server 11 whose outline of the operation has been described with reference to FIGS. 1 and 2 selects appropriate advertisement information and transmits it to the vehicle. Since there are some variations regarding this system processing, it will be described in detail later. Further, a system related to commercial transactions, which is one of the present invention, will be described later with reference to FIG. Traveling without incurring a new burden on passengers by inducing passenger revenue by analyzing passengers and providing a system that can provide more appropriate information and provide effective advertising. It becomes possible to provide a system that improves comfort.

  FIG. 4 shows a function of an electronic ticket when an electronic ticket is used as one embodiment of the present invention. Here, the generic symbol of the ticket is 8 and the electronic ticket is 8-1. In recent years, electronic tickets equipped with IC chips have been put into practical use, and tickets that can be checked by simply holding them over the ticket gate are also used. Even if the electronic ticket 8-1 has been put into practical use, it is equipped with data that can identify an individual, such as an ID number, and if it has a precharge function, it can be used to check the balance and make payments on the spot. It has become.

  In the present invention shown in FIG. 1, a function for linking an electronic ticket 8-1 with an individual who has the ticket (that is, information specifying the individual who has the electronic ticket 8-1 is stored in the electronic ticket 8-1. It is essential to have ID information that identifies an individual. For this purpose, the information registration unit 40 has a function of a personal ID registration unit 42. This figure also shows a case where the electronic ticket has a ticket information registration unit 43 such as a destination. In this case, by registering information on a train to be boarded, a boarding section, and a seat as ticket information, it is possible to know which seat of which train the passenger is seated for which boarding section. The traveler who has the electronic ticket 8-1 registers in advance in the information service server 11 that he / she wants to provide such information while on the train, for example, offline. When the traveler passes the ticket gate device 7 with the electronic ticket 8-1, the ticket information device 7 notifies the information service server 11 of the ID information and ticket information in the electronic ticket 8-1 as shown in FIG. Then, as shown in FIG. 1, the information service server 11 sets information previously registered by the traveler on the vehicle while the train stops at the station.

  Even if there is no destination information or reserved seat information in the ticket 8, the system can identify it by another method. The modification will be described later with reference to FIGS. The registration function 44 such as an entrance station shown in the figure is a function necessary as a ticket function and is not particularly limited in the present invention, and specifies a boarding station and an exit station, whether prepaid, postpay, or credit card. This is a function for that because the fare cannot be calculated without it. With respect to this charge calculation, the present invention does not particularly limit. The communication function 41 with the ticket gate is indispensable for a normal electronic ticket, but is also an essential function for the system of the present invention. This function is a function for functioning as an electronic ticket, may be put into practical use, and does not have a special function in the present invention.

  FIG. 5 shows a functional block diagram of the information service server 11. First, functions that should be implemented when it is assumed that a traveler who has registered as a member shown in FIG. 1 is seated in a designated seat will be described. As shown in FIG. 5, the processing function unit 50 has a member management function 51 for managing together with IDs assigned to each member. This membership registration is performed by another system that does not directly relate to the present invention before boarding (a system in which membership registration and management is performed by various systems such as sports, entertainment, shopping, etc. may be used). Issue -1. The issue of the electronic ticket 8-1 is not particularly specified since it is not related to the present invention. The member registration information is input through the external communication function unit 60 and managed by the member management function unit 51. In this system, a function for managing the relationship between the electronic ticket 8-1 and the individual member is indispensable. For example, an ID assigned to each member is registered in the personal ID registration unit 42 of FIG.

  The member can be registered before boarding by using a method that can show that the member is a member at a green window (presentation of membership card, use of electronic ticket 8-1, electronic ticket with credit function 8-2, etc.) A ticket issue management function 52 for determining whether or not a person has reserved a reserved seat ticket. The ticket issuance management function 52 collects designated ticket issuing information through the passenger information collecting device 15 as shown in FIG. 2 and inputs it through the external communication function unit 60.

As a result of the collection, if the member requests information desired as an individual before boarding, information to be set on the vehicle is collected and edited through the network 10 by the personal information collection / editing function 53 according to the request. This personal information editing function 53 also has a function of determining the display format of information requested by the individual. For example, a function for selecting whether or not to display advertisement information related to usage charges, etc. Also, it has a function of determining selection of graphics and character information. Depending on the designation of the membership system, communication at the station can be communicated with high quality, but it does not have infinite communication speed, so it will share valuable communication resources. For this reason, it is possible to cover the cost with a membership fee until a service with a certain amount of information is provided, but it also has a function to make the service borne by the member when a large amount of information is required in a system such as a pay-as-you-go system . Further, when considering advertisement information, there is a form in which the sponsor is charged for the fee by running the advertisement, and has a function of accepting and determining whether to view the advertisement information. For these functions, it is possible to register offline in advance, but for example, requests are received sequentially via a general telephone network or a mobile communication network (for example, mail specified in a standard format). It is possible to cope with this by constructing a member management system function based on the premise that it is installed as an external system of the information service server 11 as described above. These pieces of information are exchanged through the external communication function unit 60. An example of settings that can be customized by an individual is shown in Table 1.

  Next, the case where the information service shown in FIG. 2 is performed on the vehicle without specifying an individual will be described. Until now, information services on the vehicle have been mainly advertising information, station guidance information, and news information on telops. Such information is also provided with information services in anticipation of average passenger satisfaction or advertising effectiveness, assuming certain passengers. This system has a real-time passenger layer determination function 54 that dynamically estimates a passenger layer of a train in order to estimate the passenger layer for each train and provide the most suitable information. Below, the real-time passenger class determination function 54 enumerates the processes for estimating the passenger class.

  In the first passenger layer estimation process, when the electronic ticket 8-1 is used, the occupation, age information, and the like are stored as personal information in the member management apparatus not directly related to the function of the present invention. The personal attribute and the electronic ticket 8-1 are related, and when the designated ticket is purchased by using the electronic ticket 8-1, the information service server shows the relationship between the purchased traveler attribute and the train to be boarded. 11 and the system configuration shown in FIGS. 1 and 2 are used to acquire information, and this information is used as one of judgment materials for passengers.

  The second passenger layer estimation process is not registered as a member who receives the personal information service during boarding, but the electronic ticket 8-2 with a credit function having the function as shown in FIG. Is used to purchase information. The electronic ticket with credit function 8-2 is not greatly different from the function of the electronic ticket 8-1 shown in FIG. 4, and is provided with a credit function 45 instead of the ticket information 43 such as the destination. That is, when the card is purchased, the personal attribute of the purchaser is managed by the external system of the present invention in the same manner as when the electronic ticket 8-1 is held. And the information service server 11 reads the information which purchased the ticket and the designated ticket using this electronic ticket with a credit function 8-2 through the external communication function part 60, and the passenger layer of the train which purchased this designated seat ticket It is used as one of judgment materials.

  The third passenger layer estimation process acquires information on the issuance status of the child ticket and the adult ticket of the train to be examined from the current ticket and the reserved seat ticket issuing device. For this purpose, the information service server 11 accesses the designated ticket issuing system through the external communication function unit 60, reads the information, and uses it as one of judgment materials for the passenger layer of the train. Alternatively, the ticket information 46 written in the magnetic ticket 8-3 shown in FIG. 7 can be read from the ticket checker, and the information service server 11 accesses the ticket checker management device through the external communication function unit 60, so that the child The issuance status of the boarding ticket and the adult boarding ticket is read out and used as one of judgment materials for the passenger class of the train.

  In the fourth passenger layer estimation process, the information service server 11 is provided with a function for inputting information on the attributes of a purchaser such as a family member or a business user in the current ticket or reserved seat ticketing device. The designated ticket issuing system is accessed through the function unit 60, the information is read, and used as one of judgment materials for the passenger layer of the train.

  In the fifth passenger layer estimation process, the information service server 11 accesses the operation management system through the external communication function unit 60, reads operation information, school trip specific trains, event trains, seasonal extra flights information, The information is used as one of judgment materials for passenger groups of trains.

  As other estimation processing, a method using a statistical wave according to a season, a day of the week, or a time zone, which has been conventionally used, is used. For example, statistically, there are many students at the time when school starts and ends, there are many students at times when the company starts and ends, and families with students on Saturdays and Sundays. The general trend of getting on a large number of children is justified. However, this alone is a general trend, and the method described above is used to determine the purchase information of the designated ticket, the information notifying that the ticket has passed through the school commuter pass from the ticket gate, and the attributes of the purchaser. Thus, it is possible to dynamically estimate the traveler group who rides on a train-by-train basis with high accuracy. Also, when there is an event in general, there is a tendency for many travelers of the target class to get on near the venue, and by obtaining this information, the passenger class is more detailed Can be estimated. This information is also used by the information service server 11 as one of judgment materials for the passenger layer of the train by accessing the external event management device through the external communication function unit 60 and reading the information.

  A summary of the above system outline is shown in FIG. Unlike FIG. 1 and FIG. 2, only the system that the information service server 11 accesses to estimate the passenger class is shown. That is, the information service server 11 requests information necessary for passenger layer estimation from the passenger information collection device 15 through the railway network 9. Passenger information collection device 15 issues ticketing status of designated seats for child tickets and adult tickets from ticket gate device 7 and active ticketing device 72 through railway network 9, operation management network 70 and railway business network 71, electronic From the ticket issuing device 73 that can handle the ticket 8-1 and the electronic ticket with credit function 8-2, the ID information of the electronic ticket 8-1 and the electronic ticket with credit function 8-2 that are associated with the personal attributes of the traveler. A traveler who manages and processes past statistical information such as information on reserved seat tickets, ticketing information of the ticketing device 74 that can input attributes of travelers such as family use and business use, seasonal wave of the traveler, day of the week wave, time wave, etc. From the wave management device 75, qualitative traveler trend information was obtained, and from the operation management device 76 information such as school trip trains and event-response trains were obtained. The information is transmitted according to a request from the information service server 11 or is transmitted using a suitable transmission means such as transmitting periodically.

  The processing of the real-time passenger layer determination function 54 possessed by the information service server 11 will be described with reference to FIG. Passengers are estimated based on the ticketing information and personal attribute information as shown in FIG. 8, but when the collected information is classified, the number of issued designated tickets is 80, the personal attribute 81 of the issued designated ticket, the traveler wave Statistics 82, child / adult ticket issuance status 83, and operation management information 84 are obtained. Based on these pieces of information, the real-time passenger layer determination function 54 selects the best match for each train from the categories shown in the determination classification (basic classification) 85, and outputs a selection result 86.

  For example, if the arrival time in Tokyo on a weekday train is around 10:00, there are many adult tickets issued, and it can be judged that there are many businessmen from the information of the electronic ticket 8-1 and the electronic ticket with credit function 8-2 1) Judge that it is a train for strong business use. Also, if the destination is a tourist attraction during the spring or autumn tourist season weekend and there are many uses such as women from the information of the electronic ticket 8-1 and the electronic ticket with credit function 8-2, 3) strong sightseeing Judged as a use train. Also, if the destination is a seaside tourist destination on the weekend during the summer vacation period and there are many children's tickets issued, it will be judged as 5) a strong family-use train. If it is an event-use train, it is naturally determined that there are many passengers in the audience targeted for the event. However, there are cases where passengers are mixed, and when there is a tendency of passengers but it cannot be determined that they are strong, the tendency is weak as shown in 2), 4) and 6). If the tendency cannot be grasped, 8) It is determined that the train is other multipurpose train. The classification shown here is a basic classification, and it is fully conceivable that these are mixed and 2) weak business use and 4) weak tourism use are mixed. The number of determination results may be determined so that trends can be appropriately classified according to the classification of information contents providing information services.

  In order to transmit appropriate information on the vehicle using the result of estimating the passenger layer for each train, the information service server 11 includes an information collection / editing function 55 for an unspecified number of people. That is, the information optimum for the estimated passenger class is collected and edited by the information collection / editing function 55 for unspecified majority, but if the information to be provided to the train has already been transmitted, the time when the information is flown in the vehicle is designated. Send command information. If there is no information on the train side, as shown in FIGS. 1 and 2, the information service server 11 is connected to a contract, an independent construction, the Internet, or the like through the network 10 to which the information source providing the information service is connected. Is acquired from the information server 13 being edited, edited, and temporarily stored in the information storage device 12. Then, the edited information is transmitted to the target train mainly using the on-station communication device 5 on the station premises. For example, when it is determined that the train is a strong business use train, the latest news information, stock price information, business magazine information, and the like are collected, edited, and transmitted. In addition, if it is a train for strong sightseeing, it collects, edits, and transmits sightseeing information along the line according to the season. The received railway vehicle 1 determines the provision command received together with the information, for example, the time and frequency, and flows the information on the vehicle.

Next, a method for flowing advertisement information in addition to the information requested from individual tourists as described above and information provided on the vehicle by estimating passengers in real time will be described. Optimum information can be provided for each train, and the advertising effect can be improved by matching the advertising information that flows between them with the tourist class. An advertisement information provision control function 56 is provided to control the advertisement provision mode. Table 2 shows control functions of the advertisement information provision control function 56.

  First, the information storage device management function, which is a management function of the information storage device 12, controls the management, update, and classification of advertisement information requested by the advertisement sponsor to be presented on the vehicle. In the present invention, since the information on the passenger layer estimated with high accuracy is also used as a condition for selecting an advertisement to be streamed, including the attribute information indicating what kind of passenger layer the advertisement sponsor requests the stream to flow. , With the ability to manage classification.

  The advertisement information provision condition management function manages in-vehicle presentation conditions of advertisement information to be flowed corresponding to the estimated passenger layer. For example, as a way of flowing advertisement information, trains that are estimated to be used for strong business use, which are presented for a certain period of time regardless of the estimated passenger class, determined by the day of the week, designated the time zone to be presented, etc. It is controlled so that it can flow while taking into account the traveling conditions of the train, such as where it is presented in the car more than once for a certain period, or when the position can be identified on the car, such as near any station.

  The edit control function manages and controls the format in which the advertisement information is to be edited for each situation that provides advertisement information, such as whether the advertisement information is edited for a member or whether it is sent between unspecified numbers of information.

  The advertisement information version management function always manages which advertisement information is set for each train, and sends only necessary advertisement information from the ground to the vehicle. Information other than the advertisement information is transmitted to each train at any time, and the advertisement information needs to be set on the vehicle at any time according to a request from the advertisement sponsor. The communication capacity between the ground and the vehicle is limited, and if the same advertisement information is sent to the vehicle many times in vain, it will hinder valuable on-vehicle communication, Only necessary advertising information can be sent on the car from the ground. As described above, necessary advertisement information is set on the vehicle, and is inserted into service information other than the advertisement information according to the instruction from the advertisement information provision control function 56 on the vehicle to present the advertisement information.

  FIG. 10 shows a business form for presenting new advertisement information. In the past, advertisements on the car were mainly paper advertisements, and it was not possible to dynamically change advertisements according to the passenger class. Business transactions were usually conducted on the condition that advertisements were posted. In the present invention, an information service is provided by estimating passengers on the train, and the advertisement information is presented by being inserted into the information service. By taking such a form, a new business form shown in FIG. 10 becomes possible.

  In FIG. 10, only the functions for explaining the business form are described, and the other functions are omitted, but the system is configured by using the communication functions and processing functions of the systems of FIGS. Realized. The operation of the new business form will be explained step by step. First, as indicated by a circled number 1 in the figure, conditions such as a line section, a train type, a period, a passenger group, etc. on which an advertisement is to be posted are determined and set in the information service server 11.

  The information service server 11 judges the conditions and notifies the train of the advertisement information to be presented and the conditions as indicated by the circled number 2. In the railway vehicle 1, the advertisement is presented in the vehicle according to the notified condition, and the presented log is stored in the advertisement presentation log device 90. The stored log information is notified to the information service server 11 as a performance log as indicated by a circled number 3 by communicating on the ground vehicle or manually taking out the log device.

  The information service server 11 analyzes the performance log as shown by the circled numbers 4 to 6, calculates the advertisement presentation fee according to the contract conditions, and notifies the settlement system. Here, although a settlement system is not shown, a system for performing ordinary commercial transactions may be used. Then, the advertisement sponsor confirms the result log result of presenting the advertisement, the fee is traded, and the contract is completed. In this way, by dynamically estimating the passenger layer of the train and using the information, it is possible to conduct commercial transactions for an advertising business in which the cost for the advertising effect is newly clarified.

  In this way, according to the present system, when providing information requested by a passenger registered as a member, it is possible to flow up to advertisement information that matches the preference of the member, and the member selects whether to view the advertisement information. It is possible to increase or decrease the viewing fee of the member depending on how the advertisement information is viewed, the information fee is flexible, and the information service can be more tailored to the taste of the tourist Yes.

  In addition, when providing information to general passengers, information services can be provided based on the investment of the advertising sponsor. Information services can be provided.

  In the information service system of the present invention, it is possible to accurately estimate the passenger layer and to distribute advertising information effectively. In other words, since advertisements are circulated between information of high interest level of passengers, the rate of viewing the advertisements is also increased, and the advertisement client can be seen by many people who are highly interested, so that advertisements have been issued. One of the satisfaction indicators will increase.

  In addition, it is possible to estimate passenger preferences with high accuracy, so it is possible to specify from the sponsor such as where you want advertisements to flow based on the statistical information, and it will be possible to grasp the investment effect well as a sponsor, Increased willingness to advertise. If you specify the conditions for running advertisements according to such dynamic passenger trends, you will analyze the relationship between the passengers and the advertisements you have flowed later and collect advertising sponsor fees later. Also possible is a system for improving the satisfaction of the advertising sponsor and increasing the trusting relationship between the client and the receiver. Advertisements that are carried along with information useful to passengers are also useful for the advertising business, increasing the willingness of advertising sponsors to train companies providing information services on the train, For passengers who are the recipients of information, the more information that can be flowed, the more satisfied the three will be, and a better business cycle will be achieved.

It is a figure which shows the system configuration | structure in the case of performing the information service for information service registered members. It is a figure which shows the system configuration | structure in the case of performing the information service for general passengers. It is a figure which shows the system configuration | structure in the case of performing the information service in the case of flowing advertisement information. It is a figure which shows the functional structure of the electronic ticket with a personal ID registration function. It is a figure which shows the functional structure of an information service server. It is a figure which shows the functional structure of the electronic ticket with a credit function. It is a figure which shows the functional structure of a magnetic ticket. It is a figure which shows the system configuration for estimating a passenger layer. It is a figure which shows the process example of the passenger layer estimation function of an information service server. It is a figure which shows the structure of an advertisement fee payment system.

Explanation of symbols

  1 railway vehicle, 2 reserved seats, 3 personal information terminal, 4 on-vehicle communication device, 5 on-station communication device between ground vehicles, 6 on-vehicle control device, 7 ticket gate device, 8 electronic ticket, 8-1 electronic ticket 8-2 Electronic ticket with credit function, 9 Railway network, 10 Network, 11 Information service server, 12 Information storage device, 13 Information server, 14 Station home, 15 Passenger information collection device, 16 Passenger information collection network, 17 Passenger Estimated information source, 20 unreserved seats, 21 information display device, 22 in-car monitoring device, 23 weight sensor, 24 home monitoring device, 30 advertisement database, 40 information registration unit, 41 communication function, 42 personal ID registration unit, 43 ticket information Registration department, 44 Registration functions such as entrance station, 45 JIT function, 50 processing function section, 51 member management function, 52 ticket issue management function, 53 information collection and editing function for individuals, 54 real-time passenger class determination function, 55 information collection and editing function for unspecified number of people, 56 advertising information provision control function , 57 Advertisement management result log management function, 58 Advertisement presentation fee clearing function, 70 Operation management network, 71 Railway business network, 72 Ticketing device, 73 Ticketing device, 74 Traveler attribute inputable ticketing device, 75 Traveler wave Management device, 76 operation management device, 90 advertisement presentation log device

Claims (13)

In a system that provides information services in railway vehicles,
A monitor arranged corresponding to each reserved seat in the railway vehicle,
A control device that is provided in the railway vehicle, stores information transmitted by specifying a designated seat from outside the railway vehicle, and displays the information on the monitor of the identified designated seat;
An information system server provided outside the railway vehicle;
A ticket gate device for notifying the information system server of the information stored in the electronic ticket in response to the passage of the electronic ticket storing information on the train on which the passenger gets and the reserved seat,
The information system server is
Registration means for registering information that the passenger who has issued the electronic ticket wants to receive service in a railway vehicle;
In response to a notification from the ticket gate device, information registered by the registration means by the passenger who has issued the electronic ticket that has passed through the ticket gate device identifies a designated seat and transmits the information to the control device; An in-train information service system characterized by comprising: In the in-train information service system according to claim 1,
The in-train information service system characterized in that the transmission means of the information system server transmits information to the control device using a communication system of a station when the railway vehicle is stopped. In the train information service system according to claim 2,
The in-train information service system characterized in that the transmission means of the information system server transmits information that could not be transmitted when the railway vehicle is stopped to the control device using a mobile communication system. . In the in-train information service system according to claim 1,
The information system server further includes management means for managing attribute information of passengers who have issued the electronic ticket,
The transmission unit of the information system server is based on attribute information managed by the management unit with respect to a passenger who has issued the electronic ticket that has passed through the ticket gate device when information is not registered by the registration unit. An in-train information service system that selects information to be provided and transmits the selected information to the control device. In the in-train information service system according to claim 1,
The in-train information service system, wherein the transmission means of the information system server also transmits advertisement information to the control device. In the in-train information service system according to claim 5,
The transmission means of the information system server transmits designation information for designating a condition for displaying the advertisement information together with the advertisement information,
The in-train information service system, wherein the control device displays the advertisement information on the monitor according to the designation information, and returns log information of the displayed advertisement information to the information system server. In a system that provides information services in railway vehicles,
A monitor provided in the railway vehicle;
A control device that is provided in the railway vehicle, accumulates information transmitted from outside the railway vehicle, and displays the information on the monitor;
An information system server provided outside the railway vehicle;
A passenger information collecting device provided outside the railway vehicle,
The passenger information collection device is a ticket at a ticket sales device that can handle information on the sales status of children's tickets / adult tickets at the ticket sales device or an electronic ticket storing personal attribute information. Sales status information and attribute information in the electronic ticket, or at least one of the ticket sales status information and the input attribute information in the ticket sales apparatus capable of inputting the purchaser's attribute information Is collected and sent to the information system server,
The information system server is
An estimation means for estimating a passenger layer based on information from the passenger information collection device;
An in-train information service system comprising: a transmission unit that selects information to be provided based on an estimation result of the estimation unit and transmits the selected information to the control device. In the in-train information service system according to claim 7,
The in-train information service system characterized in that the transmission means of the information system server transmits information to the control device using a communication system of a station when the railway vehicle is stopped. In the in-train information service system according to claim 7,
The estimation unit of the information system server further estimates the number of passengers and / or passenger layers using information from at least one of an in-vehicle monitoring device, a vehicle weight detection device, and a home monitoring device. Train information service system. In the in-train information service system according to claim 7,
The in-train information service system characterized in that the transmitting means of the information system server also transmits advertisement information corresponding to the passenger class estimated by the estimating means to the control device. In the train information service system according to claim 10,
The transmission means of the information system server transmits, together with the advertisement information, designation information for designating a passenger layer displaying the advertisement information,
The in-train information service system, wherein the control device displays the advertisement information on the monitor according to the designation information, and returns log information of the displayed advertisement information to the information system server. In an electronic ticket having means for communicating with a ticket gate device and means for storing personal information of a purchaser,
An electronic ticket comprising means for storing information on a train to be boarded with a designated ticket purchased using the electronic ticket and a designated seat. In the ticketing device that issues a ticket,
An input means for inputting attribute information of the purchaser of the ticket;
A ticket issuing device comprising: a communication unit for transmitting attribute information input by the input unit to the outside.

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