JP2006285937A - Information display, information display method, information display program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enhance data processing efficiency and convenience for a user, when setting a distribution content and a distribution time for a digital content, and to provide efficient distribution processing in response to a position or the like of a mobile terminal, and excellent user operability for the digital content and an advertisement. <P>SOLUTION: This information display is constituted of a means for displaying information from one side display end to the other side display end of a display screen at a prescribed moving speed, a means for detecting the arrival of one end of the displayed information to the other display end, and a means for displaying the information at a moving speed slower than the prescribed speed, when detecting the arrival. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an information display device, an information display method, and an information display program.

Techniques have been proposed in which digital content including advertisements is distributed from a server or the like to a mobile terminal. For example, with regard to server systems, information is provided to portable mobile information terminals in a specific area, particularly for the purpose of providing a server system that distributes advertising information, etc., closely attached to the area in which the mobile mobile information terminal is located. A server system that performs distribution, a first database that stores information on a specific area where an information distribution service is provided to registered users of portable mobile information terminals, distribution information provided by an information provider, and distribution conditions thereof A second database for storing the registered user and a reception condition for the distribution information thereof, a means for receiving the location information from the portable mobile information terminal of the registered user, and the received Determining means for determining whether the position information is within a specific area stored in the first database; and the second database. Distribution information satisfying the distribution condition stored in the source and the reception condition of the user stored in the third database to the portable mobile information terminal of the user determined to be within the area by the determination means A server system (see Patent Document 1) characterized by having an information distribution means for distribution has been proposed.
Japanese Patent Laid-Open No. 2002-216021

  However, the convenience that a mobile terminal user can freely set the contents and distribution time of digital content distributed from a digital content distribution source to a mobile terminal has not been established by the conventional method. In addition, the size of data exchanged between the mobile terminal and the digital content distribution system is not small when setting the content distribution content in advance, and it may lead to congestion of the communication band depending on the size and setting frequency of the mobile terminal user There was concern. Furthermore, no technology has been proposed that efficiently distributes advertising information corresponding to the current location or temporary location of a mobile terminal together with digital content. In addition, it is easy to see digital content that is distributed to mobile terminals and is viewed by mobile terminal users, or a display method that pursues this ease of viewing, and instructions for digital content and advertisement information displayed on mobile terminals. -No technology has been proposed in consideration of the operability on the mobile terminal user side accompanying the selection process.

  Therefore, the present invention has been made in view of the above-described problems, and improves data processing efficiency and user convenience when setting the distribution content and distribution time of digital content, and is efficient according to the position of the mobile terminal and the like. The main object is to provide an information display device, an information display method, and an information display program that can realize excellent user operability for distribution processing, digital contents, and advertisements.

  An information display device of the present invention that solves the above problems is an information display device that displays information while moving it on a display screen, from one display end of the display screen to the other display end at a predetermined moving speed. Means for displaying information; means for detecting that one end of the displayed information has arrived at the other display end; and if the arrival is detected, the information is moved slower than the predetermined moving speed. Means for displaying at a speed.

  The information display method of the present invention is a method of displaying information while moving it on a display screen by a computer, and the information is displayed at a predetermined moving speed from one display end of the display screen to the other display end. Detecting that one end of the displayed information has arrived at the other display end, and displaying the information at a movement speed slower than the predetermined movement speed when the arrival is detected. It is characterized by.

  The information display program of the present invention is a program for causing a computer to execute a method of displaying information while moving the information to the display screen, from one display end of the display screen to the other display end. A step of displaying information at a moving speed; a step of detecting that one end of the displayed information has arrived at the other display end; and if the arrival is detected, the information is converted into the predetermined moving speed. Displaying at a slower moving speed.

  In addition, the problems disclosed by the present application and the solutions thereof will be clarified by the embodiments of the present invention and the drawings.

  The information displayed on the display screen may be digital content, and the digital content includes so-called advertisements, administrative information, and programs distributed according to user requests. However, hereinafter, unless otherwise specified, the digital content in the present specification is information that is directly and indirectly requested by the user and includes so-called programs. In addition, the advertisement (information) includes information distributed based on a user's request, and includes so-called advertisement information, disaster information, and administrative information indicating notification from the administrative agency.

  According to the present invention, data processing efficiency and user convenience in setting the distribution content and distribution time of digital content are improved, and efficient distribution processing according to the position of the mobile terminal, digital content and advertisements are improved. Excellent user operability can be realized.

--- System configuration ---
Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a network configuration diagram including a digital content distribution system 100 in the present embodiment. A digital content distribution system 100 as an information display device shown in FIG. 1 includes, as an example, an application server 20 that includes functional units 110 to 120 that implement the present invention and mainly performs program execution processing, various databases 125 to 128, and a DMBS 121. It is assumed that the database server 25 includes (Database Management System). The application server 20 and the database server 25 may be integrated.

  In the following description, functionally similar components such as the CPU 104, the memory 103, the input / output interface 105, the communication unit 106, and the I / O unit 107 are denoted by the same reference numerals in the application server 20 and the database server 25. It is attached.

  Further, it will be described below that the application server 20 and the database server 25 cooperate to perform processing as the digital content distribution system 100 in the present invention.

  The digital content distribution system 100 (hereinafter, system 100) of the present invention stores a program 102 stored in a program database 101 such as a rewritable memory so as to realize a function of executing the digital content distribution method as the information display method of the present invention. The data is read into the memory 103 and executed by the CPU 104 which is an arithmetic device.

  In addition, the system 100 includes various keyboards and buttons generally provided in computer devices, an input / output interface 105 such as a display, and a communication unit 106 that exchanges data with the mobile terminal 200 and the like. Yes.

  The system 100 is connected to the portable terminal 200 and the like via the network 140 such as the Internet, a LAN, or a serial interface communication line by the communication unit 106, and executes data exchange. Between the various function units of the system 100 and the communication unit 106, the I / O unit 107 executes data buffering and various mediation processes.

  Subsequently, functional units that are configured and held by the system 100 based on the program 102 will be described. The system 100 can use a program table database 125, a digital content database 126, a user database 127, and an advertisement database 128, which are distribution table databases. In addition, as an example of the distribution table, a program guide is illustrated in the present embodiment. However, the application example of the distribution table is not limited to the program table, and any digital contents that are desired to be distributed are listed in time series.

  The system 100 stores, in the program table (distribution table) database 125, for each mobile terminal user, a program table (distribution table) 1000 that lists the distribution-desired digital content specified by the designation regarding the distribution-desired digital content in time series. A distribution table storage unit 110 is provided.

  In addition, when the system 100 receives request information requesting distribution from the portable terminal 200, the system 100 distributes the distribution desired digital contents listed in the program table (distribution table) 1000 to the portable terminal 200. A distribution processing unit 111 is provided.

  In addition, the system 100 receives the mobile terminal user ID transmitted at a corresponding time based on the desired delivery time information from the mobile terminal 200 including at least information on the desired delivery time among the information of the program guide 1000, as the request information. The user ID receiving unit 112 is received. In this case, at the time when the system 100 creates the program guide (distribution table) 1000, at least information on the desired delivery time is transmitted to the portable terminal 200 in the information of the program guide (distribution table) 1000. Can be assumed. The mobile terminal user ID is a request for distribution of a program, and it is only necessary to be able to distribute digital contents or the like of a predetermined program table (distribution table) based on this information. Better. In this case, the system 100 may allocate this ID. Further, the mobile terminal 200 may be identified and includes a mobile phone unique ID and a telephone number. Furthermore, by managing the time on the terminal side and managing the time and program table (distribution table) on the server side, the following effects can be obtained. This is an effect of reducing the amount of data transmitted and received between the terminal and the server, reducing the load on the terminal, and facilitating maintenance on the server side.

  In addition, the system 100 searches the program guide (distribution table) database 125 for the program guide (distribution table) 1000 associated with the mobile terminal user based on the mobile terminal user ID, and the program guide (distribution table). It is preferable that a distribution content specifying unit 113 for specifying the corresponding digital content 1100 set at the desired distribution time in 1000 is provided. In this case, the distribution processing unit 111 extracts the identified corresponding digital content 1100 from the digital content database 126 and transmits it to the corresponding portable terminal 200.

  In addition, the system 100 receives the desired delivery time information as the request information from the portable terminal 200 that includes at least information of the desired delivery time among the information of the program table (distribution table) 1000, and a desired time receiving unit 114. It is preferable to provide

  Further, the system 100 realizes a time at which the interval between the execution of the distribution based on the other request information in the time zone is a predetermined time or more based on the number of request information received in the same time zone as the desired delivery time or the reception order. It is preferable to provide an actual distribution time calculation unit 115 that calculates the distribution time. In this case, the distribution processing unit 111 extracts the corresponding digital content 1100 based on the request information from the digital content database 126 and transmits it to the corresponding portable terminal 200 at the actual distribution time.

  Further, the system 100 acquires the current position information of the mobile terminal 200 from the mobile terminal 200, and specifies the digital content 1100 associated with the position information in the digital content database 126 based on the current position information. Then, it is preferable to provide a position-corresponding content distribution unit 116 that distributes this to the corresponding mobile terminal 200.

  Further, in the system 100, the location corresponding content distribution unit 116 extracts the registered address or temporary location of the mobile terminal user received from the mobile terminal 200 in advance from the user database 127, and based on the registered address or temporary location. It is preferable to specify the digital content 1100 in the digital content database 126 and distribute it to the corresponding mobile terminal 200.

  Further, in the system 100, the location corresponding content distribution unit 116 distributes the map data 1150 as the digital content 1100, and the advertisement information 1160 of various facilities located in the area indicated by the map data 1150 It is preferable that each advertisement information is extracted from the advertisement database 128 in which the advertisement information is stored, and the advertisement information 1160 is displayed on the map data 1150 and distributed to the mobile terminal 200.

  Further, in the system 100, the location corresponding content distribution unit 116 displays the icon 1170 associated with the acquisition request command of the advertisement information 1160 on the location of the corresponding facility in the map data 1150. It is suitable if it is to be distributed to.

  Further, in the system 100, the location corresponding content distribution unit 116 displays one representative icon 1175 in which an acquisition request command of the advertisement information 1160 of each facility is associated with a group of facilities that exist together in a predetermined range of locations. It is preferable that the data is distributed to the mobile terminal 200 so as to be displayed on the location in the map data 1150.

  Further, in the system 100, the position-corresponding content distribution unit 116, as the advertisement information 1160, is at least one of vacant seat information in a corresponding facility or discount sales information of products / services received in advance from the terminal 300 of the facility. It is suitable if it is included and distributed to the mobile terminal 200.

  In addition, the system 100 presents a registration-examined advertisement information list 1161 stored in the advertisement database 128 to the terminal 300 of the facility, and a selection event of advertisement information desired to be distributed from the advertisement information list. Is received from the terminal 300 of the facility, the relevant advertisement information 1160 is extracted from the advertisement database 128, and is distributed to the mobile terminal 200. The selection advertisement distribution unit 117 is preferably included.

  Further, in the system 100, an instruction to move the cursor on the portable terminal display 250 in a certain direction from the portable terminal 200 is received from the portable terminal 200, and selection display is performed on each of the icons 1170 arranged on the map data 1150. It is preferable that the position-corresponding content distribution unit 116 distributes the map data 1150 including the program 1151 continuously moving in the predetermined direction for a predetermined time to the mobile terminal 200. As will be described later, the processing function of the icon 1170 continuously moving in a certain direction for a certain time is not only realized by the map data 1150 having the program 1151, but the map data 1150 has the program 1151. However, the portable terminal 200 that displays the map data 1150 may have the same function as the program 1151 or the program 1151.

  In the system 100, the digital content 1100 stored in the digital content database 126 is scrolled at a speed higher than the speed at which one end 1101 of its own content reaches within one predetermined time from one end 251 to the other end 252 of the mobile terminal display 250. And a program 1111 that causes the content other end 1102 to scroll within a predetermined time after reaching the other end 252 within a predetermined time or more within a speed of reaching the other end 252 of the portable terminal display 250. If it is a thing, it is suitable. As will be described later, this digital content 1100 scroll processing function is not only realized when the digital content 1100 includes the programs 1110 and 1111, but the digital content 1100 does not include the programs 1110 and 1111. The mobile terminal 200 that displays the digital content 1100 may have the same functions as the programs 1110 and 1111 or the programs 1110 and 1111.

  In addition, the system 100 searches the advertisement database 128 storing the advertisement information 1160 for each facility for the advertisement information 1160 having an attribute linked to the attribute of the digital content desired to be distributed, and the advertisement searched here It is preferable to provide an insertion advertisement distribution unit 118 that distributes the information 1160 as an insertion advertisement between digital contents desired to be distributed.

Further, it is preferable that the system 100 includes a log storage / management unit 119 that accumulates the browsing history of the digital content 1100 and the advertisement information 1160 of each mobile terminal 100 in the user database 127 and the like. . The browsing history accumulated here is, for example, based on the browsing tendency of the past digital content 1100 and advertisement information 1160, the attribute of the mobile terminal user, and the like, and the system 100 proposes the use of the digital content 1100 to the mobile terminal user side. Or the advertisement information 1160 to be inserted between the digital contents 1100 can be selected.

  In addition, the system 100 generates a log report by inserting the browsing history information into an appropriate form, and transmits the log report to the mobile terminal 200 and the terminal 300 of various facilities (eg, stores) as advertisers. It is preferable that the log report unit 120 is provided.

  On the other hand, the portable terminal 200 of the present invention reads the program 202 stored in the program database 201 such as a rewritable memory into the memory 203 and executes it by the CPU 204 as an arithmetic unit. In addition, the portable terminal 200 includes various keyboards and buttons generally provided in a computer device, an input / output interface 205 such as a display 250, a communication unit 206 that handles data exchange with the digital content distribution system 100, and the like. Have.

  The portable terminal 200 is connected to the digital content distribution system 100 and the like via the network 140 such as the Internet, a LAN, or a serial interface communication line by the communication unit 206, and executes data exchange. The I / O unit 207 performs data buffering and various mediation processes between the various functional units of the portable terminal 200 and the communication unit 206.

  Next, functional units that the mobile terminal 200 configures and holds based on the program 202 will be described. The portable terminal 200 includes a distribution request transmission unit 210 that transmits a designation regarding distribution desired digital content and distribution desired time to the digital content distribution system 100.

  In addition, it is preferable that the mobile terminal 200 includes a position information acquisition unit 214 that acquires current position information from a current position information acquisition device such as the GPS device 150 and transmits the current position information to the digital content distribution system 100. .

  The mobile terminal 200 transmits the distribution according to the program table (distribution table) 1000 generated by the digital content distribution system 100 listing and generating the distribution-desired digital contents scheduled to be distributed within a predetermined period in time series. It is preferable to provide a reception processing unit 211 that receives the digital content 1100 desired to be distributed at a desired time and displays it on the output interface.

  Further, the mobile terminal 200 has map data 1150 in which an icon 1170 associated with an acquisition request command of advertisement information 1160 of various facilities is displayed on the location of the corresponding facility in the digital content 1100 distributed from the digital content distribution system 100. If it is, the instruction for moving the cursor on the portable terminal display 250 in a certain direction for a certain time is received from the input interface, and the selection display on each of the icons 170 arranged on the map data 150 is performed in the certain direction. It is preferable to provide a selective movement processing unit 212 that continuously moves to a certain time. As described above, the processing function of continuous movement of the icon 1170 in a certain direction for a certain period of time is not only realized by the selected movement processing unit 212 provided in the mobile terminal 200, but the map data 1150 is stored in the program 1151. An example realized by providing

  In addition, the mobile terminal 200 receives the digital content 1100 distributed from the digital content distribution system 100 at a speed higher than the speed at which the 1100 end 1101 of the content reaches from the one end 251 to the other end 252 of the mobile terminal display 250 within a predetermined time. A scroll speed control unit 213 that scrolls within the speed at which the other end 1102 of the content reaches the other end 252 of the display screen 250 after the end 1101 of the content reaches the other end 252 after a predetermined time or longer. It is suitable if it is provided. As described above, the scroll processing function of the digital content 1100 can be assumed to be realized by the digital content 1100 including the programs 1110 and 1111 in addition to the example realized by the scroll speed control unit 213. .

  Further, the portable terminal 200 in the present embodiment includes a web browser 215 that accesses the system 100 assuming that the digital content distribution system 100 is a web server and performs data communication based on an http request / response. . The web browser 215 can handle the output of the digital content 1100 or the like to the portable terminal display 250.

  On the other hand, a terminal 300 (hereinafter, store terminal 300) of a facility such as a store to be appealed for the advertisement information 1160 reads a program 302 stored in a program database 301 such as a rewritable memory into the memory 303 and serves as an arithmetic unit. It is executed by the CPU 304. The store terminal 300 has various keyboards and buttons generally provided in computer devices, an input / output interface 305 such as a display, and a communication unit 306 for exchanging data with the digital content distribution system 100. is doing.

  The store terminal 300 is connected to the digital content distribution system 100 and the like through the network 140 such as the Internet, a LAN, or a serial interface communication line by the communication unit 306, and executes data exchange. Between the various functional units of the store terminal 300 and the communication unit 306, the I / O unit 307 executes data buffering and various mediation processes.

  Next, functional units that are configured and held by the store terminal 300 based on the program 302 will be described. The store terminal 300 includes a vacant seat information transmitting unit 310 that receives information input about the vacant seat status in the corresponding store from the input interface and transmits the information to the digital content distribution system 100. Thereby, for example, the current vacant seat status can be added to the advertisement information 1160 of the store provided to the mobile terminal 200.

  Further, the store terminal 300 includes a Web browser 311 that accesses the system 100 assuming that the digital content distribution system 100 is a Web server and performs data communication based on an http request / response. With this Web browser 311, it is possible to select various kinds of data output associated with selection of advertisement information 1160 to be inserted advertisements, registration examination request for advertisement information 1160, and the like.

  On the other hand, various digital contents that the system 100 should have in the digital content database 126 are obtained from various content suppliers such as broadcasters, movie companies, and publishers. Therefore, it is assumed that the system 100 is connected to the content holder server 400 included in the supplier via the network 140.

  The content holder server 400 reads a program 402 stored in a program database 401 such as a rewritable memory into the memory 403 and executes it by the CPU 404 as an arithmetic unit. The content holder server 400 includes various keyboards and buttons generally provided in computer devices, an input / output interface 405 such as a display, and a communication unit 406 for exchanging data with the system 100. Yes.

  The content holder server 400 is connected to the system 100 and the like via the network 140 such as the Internet, a LAN, or a serial interface communication line by the communication unit 406, and executes data exchange. Between the various functional units of the content holder server 400 and the communication unit 406, the I / O unit 407 executes data buffering and various mediation processes. The content holder server 400 configures and holds a distribution application 402 that executes content distribution processing to the system 100 as the program 402.

  In addition, the system 100 can cooperate with a registration server 500 that takes charge of digital content distribution request information from the mobile terminal 200 and member registration processing preceding it. The registration server 500 reads a program 502 stored in a program database 501 such as a rewritable memory into the memory 503 and executes it by the CPU 504 serving as an arithmetic device. The registration server 500 includes various keyboards and buttons generally provided in computer devices, an input / output interface 505 such as a display, and a communication unit 506 for transferring data to and from the system 100. .

  The registration server 500 is connected to the system 100 and the like via the network 140 such as the Internet, a LAN, or a serial interface communication line by the communication unit 506, and executes data exchange. Between the various functional units of the registration server 500 and the communication unit 506, the I / O unit 507 executes data buffering and various mediation processes. Note that such a registration server 500 configures and holds a registration processing application 510 that accepts and processes various registration requests from the mobile terminal 200 as the program 502.

  Note that each of the functional units 110 to 120 or the functional units 210 to 214 in the digital content distribution system 100 or the portable terminal 200 described so far may be realized as hardware, or a memory or an HDD (Hard Disk Drive). It may be realized as a program stored in an appropriate storage device. In this case, the CPUs 104 and 204 read the corresponding program from the storage device to the memories 103 and 203 in accordance with the execution of the program, and execute it.

  In addition, the program 202 used by the mobile terminal 200 accesses not only the case where the mobile terminal 200 is always provided, but also an appropriate server (the computer that provides the program may be the system 100) through the network 140 or the like. It may be downloaded from this server and used.

  In addition to the Internet and LAN, the network 140 includes various types such as an ATM line, a dedicated line, a WAN (Wide Area Network), a power line network, a wireless network, a public line network, a mobile phone network, and a serial interface communication line. A network can also be adopted. If a virtual private network technology such as VPN (Virtual Private Network) is used, communication with improved security is established when the Internet is adopted. The serial interface refers to an interface for connecting to an external device by serial transmission that sequentially transmits data bit by bit using a single signal line, and RS-232C, RS-422, IrDA, USB, IEEE 1394, fiber channel, etc. can be assumed.

--- Database structure ---
Next, the structure of the database used by the digital content distribution system 100 in this embodiment will be described. FIG. 2 shows examples of data structures of (a) the program table (distribution table) database 125, (b) the digital content database 126, (c) the user database 127, and (d) the advertisement database 128 in this embodiment. FIG.

  The program table (distribution table) database 125 is scheduled to be distributed by the system 100 within a predetermined period such as one day or one week based on the designation regarding the digital content desired to be received from the portable terminal 200 and the desired distribution time. This is a database for generating and storing a program table (distribution table) listing the digital contents desired for distribution in chronological order for each mobile terminal user. For example, a program table (distribution table) using a mobile terminal user ID as a key. This is a set of records in which information such as IDs, contents of a program table (distribution table) (distribution time zone, ID of digital content to be distributed) are associated.

  The digital content database 126 is a database for storing digital content 1100 to be distributed to the mobile terminal 200. For example, the content type is used as a key to associate information such as content type, associated location information, and usage charge category. It is a collection of records.

  The user database 127 is a database for storing information on mobile terminal users. For example, by using the mobile terminal user ID as a key, browsing history such as sex, age, digital contents, address (current position), travel destination and business trip It is a collection of records in which information such as a temporary address such as a destination is associated.

  The advertisement database 128 is a database that stores advertisement information inserted between digital contents 1100, advertisement information inserted on map data as the digital contents 1100, and the like. As the store (facility) of the advertisement source, the advertisement content (for example, the underlined phrase in the figure can be selected and changed to other words by an instruction from the store terminal 300), the associated positional information, and the associated digital content 1100 It is a collection of records that associate information such as attributes.

  The digital content database 126 shown in FIG. 2B may be configured separately for each content type.

--- Processing flow example 1 ---
Hereinafter, an actual procedure of a digital content distribution method as an information display method in the present embodiment will be described with reference to the drawings. Various operations corresponding to the digital content distribution method described below are realized by the program 102 that the digital content distribution system 100 reads into the memory 103 and executes. And this program 102 is comprised from the code | cord | chord for performing the various operation | movement demonstrated below. The processing of the mobile terminal 200 related to the processing of the digital content distribution method is realized by the program 202 that the mobile terminal 200 reads out to the memory 203 and executes. And this program 202 is comprised from the code | cord | chord for performing the various operation | movement demonstrated below. Here, as an example, it is assumed that the system 100 has a Web server function and performs data communication with the mobile terminal 200 and the store terminal 300 through an http request / response process. Therefore, in this case, for example, the mobile terminal 200 accesses the system 100 with the Web browser 215.

  FIG. 3 is a flowchart showing an implementation procedure example 1 of the digital content distribution method of the present embodiment. First, the main flow of the digital content distribution method in this embodiment will be described. It is assumed that the mobile terminal user has already become a member of a service provided by the digital content distribution system through user member registration processing as shown in screens 1 to 3 in FIG. The system 100 can acquire user attribute information (: gender, age, date of birth, occupation, location area, etc.) as shown in the screens 1 to 3 by this user member registration process. This user attribute information is stored in the user database 127 and is used for attribute matching processing with the digital content 1100 or the like when selecting digital content 1100 or advertisement information 1160 to be distributed to the mobile terminal 200 or recommending the mobile terminal user. Base.

  The mobile terminal 200 that has been registered as a user member first needs to generate a program table (distribution table) 1000 for the system 100 prior to distribution of the digital content 1100. Therefore, the portable terminal 200 performs designation relating to the desired digital content to be distributed and the desired distribution time at, for example, a program table (distribution table) 1000 creation site provided by the system 100. For this site, for example, screens 4 to 6 shown in FIG. 12 can be assumed. In these screens 4 to 6, for example, as a genre of program: digital content 1100, for example, various news and photos such as politics, economy, sports, performing arts, and society are presented (screen 4), and the distribution time is set as a pull-down menu, etc. (Screen 6).

  The mobile terminal 200 that has received the desired digital content 1100 and the setting of the distribution time by the mobile terminal user at the site including these screens 4 to 6 transmits the specified information regarding the distribution request to the system 100 (S300). ). In the system 100, this is received (S301), and a program table (distribution table) 1000 listing the distribution-desired digital contents scheduled to be distributed within a predetermined period such as one day or one week in chronological order is provided for each portable terminal user. It is generated and stored in the program guide (distribution table) database 125 (s302). At this time, at least information regarding the distribution time is transmitted to the portable terminal 200 in the data of the program table (distribution table) 1000. On the other hand, the portable terminal 200 receives the information related to the distribution time and stores it in the memory 203 (s303).

  The information related to the distribution time indicates a time for actually executing distribution calculated based on the received distribution desired time. For example, when there are many users who wish to distribute at 12:00 (for example, a predetermined number of users or more), network traffic is concentrated at that time. That is, there arises a problem that communication (distribution) becomes difficult during that time period. Therefore, in this embodiment, a configuration is adopted in which traffic concentration is distributed. More specifically, when a predetermined number of users or more wish to deliver at a predetermined time, traffic within a predetermined time range using a random number (for example, 10 minutes before and after the desired time, 10 minutes before the desired time) The actual delivery time (actual delivery time) is calculated such that is distributed. This calculation process is executed by the actual distribution time calculation unit 115.

  At this time, the system 100 may receive information from the user that the distribution time is allowed to deviate from the desired time and store the information in the user database 127. In addition, information regarding the delivery time and the desired reception time may be stored in the user database 127. In addition, the time for actual delivery is received from the user a plurality of desired times with priorities within a predetermined time range (for example, 10 minutes before and after the desired time and 10 minutes before the desired time). You may decide based on. The distribution time is calculated in S302.

  Further, in S302, instead of calculating the actual delivery time, the time for executing S304 that requests the delivery may be calculated in the same manner as described above. By having the distribution time calculated in this way in the mobile terminal 200, it becomes possible to reduce the processing load of the system 100. An example of processing for calculating the actual delivery time will be described in detail with reference to FIG.

  FIG. 16 is a flowchart showing an execution procedure example 7 of the digital content distribution method of the present embodiment. In this case, it is assumed that the mobile terminal 200 requests the system 100 for information about the time at which the digital content is actually distributed according to the request information issued by itself, that is, the actual distribution time. The portable terminal 200 transmits an information request for actual delivery time to the system 100 side as a feedback request, for example (S1000). The system 100 receives this feedback request, and includes the mobile terminal user ID included therein (however, any information that can uniquely identify the mobile terminal 200 or the mobile terminal user) and the password required to access the system 100 And the desired delivery time information is acquired (S1001).

  The system 100 uses the information based on the feedback request to search for and specify other request information in the program table database (distribution table database) 125 that desires distribution in the same time zone as the desired distribution time ( S1002). The number of request information specified here is the number of duplicate requests desired to be distributed in the same time zone. Therefore, it is determined whether the duplicate request information is a predetermined number or more (S1003).

  In the determination, if there is a predetermined number of duplicate request information (S1003: YES), for example, six distributions (that is, every two minutes) in 10 minutes are the predetermined number, but a distribution request of seven or more distributions has already been made. That is, the request information from the mobile terminal 200 has reached the seventh distribution. Therefore, naturally, it is impossible to maintain a distribution interval standard that digital content is distributed at intervals of 2 minutes in the 10 minutes (S1004: NO).

  At this time, the system 100 performs a process of expanding a predetermined time zone including the desired time by a predetermined time, and aims to maintain the distribution interval (S1005). Then, the process returns to step S1004, and it is determined again whether the distribution interval reference can be maintained. The processing in steps S1005 to S1004 here is repeated until it can be determined that the distribution interval reference can be maintained. On the other hand, if the distribution interval reference can be maintained (S1004: YES), the process proceeds to step S1006. Also, when the request information that is duplicated in step S1003 is not a predetermined number or more (S1003: NO), the process proceeds to step S1006.

  Here, for example, the system 100 determines a delivery schedule for arranging the actual delivery time according to each request information with the predetermined delivery interval in accordance with the order in which the request information is received from each portable terminal 200. Alternatively, a random number is generated for each request information, and according to the size of a predetermined digit or the like of the random number, the same as the reception order is provided, and the request information is responded with a predetermined delivery interval. The distribution schedule for arranging the actual distribution time is determined. Alternatively, the actual delivery time for each request information may be determined by regarding the predetermined digit of the random number as a time value. In any case, the system 100 can employ any procedure as long as it determines the actual distribution time so that digital content distribution can be performed while maintaining a predetermined distribution interval in the predetermined time period.

  The system 100 transmits the information on the determined actual delivery time to the corresponding mobile terminal 200 (S1007), and ends the process. The system 100 sets the information on the actual delivery time as the delivery time in the program guide database 125. On the other hand, the mobile terminal 200 receives the actual delivery time information from the system 100, stores it in the memory 203 or the like (S1008), and ends the process.

  The actual delivery time determined in this way is transmitted as request information from the mobile terminal 200 to the system 100. The distribution processing unit 111 of the system 100 extracts the corresponding digital content 1100 from the digital content database 126 based on the request information including the actual distribution time, and transmits it to the corresponding portable terminal 200 at the actual distribution time.

  As an example of an image in which the created program table (distribution table) 1000 is made visible, a program column such as a television or radio pictured in a newspaper or magazine may be assumed. One column is a display style in which distribution times are listed and names of distribution contents at the time are written together. As an actual operation example, as shown in FIG. 8, the mobile terminal user sets distribution contents for each time zone such as “going to work”, “destination”, “returning home”, “before going to bed”. There is an example in which one program is composed of a maximum of four contents. In this example, an insertion advertisement is arranged as a spot advertisement at the end of each program. In the case of a free program, one of the four images is a sponsor advertisement image. However, such an operation example is merely an example, and can be arbitrarily changed on the system 100 side according to various conditions such as the size of the digital content 1100 and the advertisement information 1160, the specifications of the network 140 and the system 100, and the operating status. Note that the spot advertisement shown in the figure may be distributed in a predetermined number (for example, 3) regardless of the set program number, or may be a number based on the set program number. Further, the example of FIG. 8 shows an example of a program distributed around 12:00. Here, the program is distributed from the left end to the right end (bonus) as a series of programs and can be displayed repeatedly by scrolling until the next distribution.

Further, the transition of icon selection can be performed by the following operation. The upper (↑) shown below follows the example of FIG.
・ Up (↑): Transitions to the icon displayed one up on the screen. In the case of the icon displayed at the top, transition to the icon displayed at the bottom.
・ Down (↓): Transitions to the icon displayed one down on the screen. In the case of the icon displayed at the bottom, transition to the icon displayed at the top.

  Subsequently, the mobile terminal 200 including at least information on the desired delivery time among the information in the program table (distribution table) 1000 transmits the mobile terminal user ID to the system 100 at a corresponding time based on the desired delivery time information. (S304). On the other hand, in the system 100, the mobile terminal user ID (including request information) is received (S305), and the mobile terminal user ID is associated with the mobile terminal user in the program table (distribution table) database 125 based on the mobile terminal user ID. The program table (distribution table) 1000 is searched (S306).

  Further, the system 100 identifies the corresponding digital content set at the desired distribution time in the searched program table (distribution table) 1000, and extracts it from the digital content database 126 (S307). The extracted digital content 1100 is transmitted to the mobile terminal 200 by the system 100 (S308), and the process ends.

  On the other hand, the mobile terminal 200 receives the digital content at the desired delivery time transmitted from the system 100, displays it on the output interface (S309), and ends the process.

  At this time, how the mobile terminal 200 receives the digital content 1100 and outputs it will be described with reference to a screen transition example of FIG. At this time, it is assumed that the portable terminal 200 issues a distribution start instruction for the digital content 1100 on the screen 7 of the main menu of the system 100, for example. At this time, the portable terminal 200 performs data communication with the system 100 and transmits its own portable terminal user ID and information on the distribution time to the system 100 (screen 8). The system 100 extracts the corresponding digital content 1100 and distributes it to the mobile terminal 200 (screen 10). Alternatively, when map information distribution is instructed on the screen 7 of the main menu, map data 1150 as shown in the screen 9 is displayed on the display 250 of the portable terminal 200. This map data 1150 is stored in the digital content database 126 as one type of digital content 1100, and receives, for example, location information from the mobile terminal 200 or an instruction from a predetermined facility (eg, landmark). Extracted and displayed. Even when a “content” distribution start instruction button is pressed on the screen 9 of the map data 1150, for example, the system 100 executes the transition to the screen 8.

  In addition, when the digital content 1100 is displayed on the mobile terminal display 250 of the mobile terminal 200, the system 100 accepts pressing of an instruction button such as “PAUSE” or “details” and receives detailed information (screen) of the digital content 1100. 11) or pause processing such as scrolling. When the detailed information includes a contact URL, e-mail address, telephone number, etc., the system 100 displays a command link such as “Mail to”, “Web to”, “Phone to” and performs processing. The execution instruction can be accepted.

--- Processing flow example 2 ---
FIG. 4 is a flowchart showing an execution procedure example 2 of the digital content distribution method of the present embodiment. Next, a process for efficiently and reliably executing distribution of the map data 1150 and the advertisement information 1160 together with the distribution of the digital content 1100 according to the position information of the mobile terminal 200 and the like will be described. In this case, first, the mobile terminal 200 acquires current position information from a current position information acquisition device such as the GPS device 150 provided by itself. Or the input of the portable terminal user regarding temporary locations, such as a travel destination and a business trip destination, is received from an input interface, and these information is acquired. The portable terminal 200 transmits such position information to the system 100 (S400). In addition, as shown in screens 12 to 17 in FIG. 14, instead of using GPS information or the like, the mobile terminal can receive a designation of a registered landmark (station, government office, skyscraper, etc.) on the input interface. 200 can handle this as current position information.

  On the other hand, the system 100 receives the position information transmitted from the portable terminal 200 (S401), and compares it with the registered address in the user database 127, whether it indicates the current position or the temporary location. (S402). If it is determined that the position information is current position information (S402: present), the digital content 1100 linked to the position information in the digital content database 126 is specified based on the current position information (S403). ).

  On the other hand, if the location information is location information of a temporary location (S402: Temporary), the registered address or temporary location of the mobile terminal user is extracted from the user database 127, and the digital address is based on the registered address or temporary location. The digital content 1100 is specified in the content database 126 (S405).

  Subsequently, the system 100 determines whether the digital content 1100 identified above is map data (S406). If the digital content 1100 is not map data (S406: NO), the system 100 determines that the identified digital content 1100 is the corresponding mobile phone. This is distributed to the terminal 200 (S412), and the process is terminated. Note that S406 is not necessary. That is, the map data may be controlled to be displayed without any user designation.

  On the other hand, when the specified digital content 1100 is map data (S406: YES), the system 100 uses the advertisement information 1160 of various stores (facility) located in the area indicated by the map data 1150 as the advertisement. Extracted from the database 128 (S407). This process is executed by searching the advertisement database 128 for advertisement information 1160 associated with position information matching the data in the “position information” column of the digital content 1100.

  In addition, the system 100 uses the vacant seat information (or discount sales information of products / services) received in advance from the store terminal 300 for the store corresponding to the appeal target store of the extracted advertisement information 1160. Is added to the advertisement information 1160 (S408).

  Subsequently, the system 100 determines whether or not there is a corresponding icon 1170 in the extracted advertisement information 1160 (S409). The icon 1170 is image data associated with an acquisition request command for the advertisement information 1160. For example, in the advertisement database 128, it can be assumed that each advertisement information 1160 is associated with each other and stored. Therefore, the system 100 can execute the process of step S409 if the advertisement database 128 verifies the presence or absence of an icon associated with the advertisement information 1160.

  If it is determined in the determination that there is no corresponding icon (S409: NO), the advertisement information 1160 is displayed as it is on the map data 1150 (S411), and distributed to the mobile terminal 200 (S412). The process is terminated.

On the other hand, if it is determined in the determination that there is a corresponding icon (S409: YES), the icon 1170 associated with the advertisement information 1160 acquisition request command is displayed on the location of the corresponding store in the map data 1150. The process is performed (S411), distributed to the mobile terminal 200 (S412), and the process ends. S411 includes the following processing.
(1) Information corresponding to each of a plurality of icons represented by representative icons (at least a part thereof) is displayed at a predetermined position on the screen.
(2) A plurality of icons (at least a part thereof) represented by representative icons are individually displayed. At this time, the scale of the map may be changed, or the size of the icon itself may be changed to display the icons so that there is less overlap.

  As another example of the icon, one representative icon 1175 in which an acquisition request command for the advertisement information 1160 of each store is associated with a group of stores that exist together in a predetermined range of locations can be assumed. Also in this case, the system 100 performs processing for displaying the representative icon 1175 on the location in the map data 1150 and distributes it to the mobile terminal 200.

  On the other hand, the mobile terminal 200 receives data in which the map data 1150, the icon 1170, and the representative icon 1175 that are distributed from the system 100 are integrated, and displays the data on the mobile terminal display 250 (S413). Exit. As a screen image on the portable terminal display 250 at this time, for example, the screen image shown in FIG.

  In addition, the situation where the browsing history of the map data 1150 is also included in the browsing history information in the user database 127 of FIG. In such a case, the system 100 recognizes an attribute of the map data 1150 included in the browsing history (eg, a corresponding area indicated by the map data, a movement route when the map data is continuously browsed), and this attribute. At least one of the digital content 1100, the map data 1150, and the advertisement information 1160 corresponding to the above may be extracted from the digital content database 126, the advertisement database 128, etc., and distributed to the mobile terminal 200.

--- Processing flow example 3 ---
FIG. 5 is a flowchart showing an execution procedure example 3 of the digital content distribution method of the present embodiment. Here, the process of replacing or correcting the advertisement information 1160 added to the digital content 1100 will be described. In this case, first, a request for replacement or partial correction of an advertisement related to the own store is transmitted from the store terminal 300 to the system 100 (S500). The system 100 receives this (S501), generates a registration-examined advertisement information list 1161 stored in the advertisement database 128, and presents it to the store terminal 300 (S502).

  This advertisement information list 1161 is a list of advertisement information 1160 that has been determined by the system operator that there is no problem even if it is widely transmitted to the public as an advertisement in light of, for example, the ethical rules of advertisement. Therefore, the advertiser such as the store cannot distribute any advertisement information 1160. On the other hand, since it is not realistic to quickly examine a huge number of advertisement information 1160 in real time, for example, for each store terminal 300, a list of a plurality of advertisement information 1160 that has been examined in advance and passed the examination is listed. The system 100 holds it.

  For example, as shown in FIG. 2D, in the advertisement content column of the advertisement database 128, the underlined clause is linked to, for example, a pull-down menu of a product list or a discount rate list of the corresponding store. It is assumed that the product name and the discount rate (passing the registration examination) constituting the clause of the information 1160 can be freely selected on the store terminal 300 side. By executing such processing by the system 100, it is possible to directly accept the advertising strategy that the store considers according to the results of the advertising effect, the weather, and the like.

  In order to perform such processing, the system 100 accepts a selection event of advertisement information desired to be distributed from the advertisement information list 1161 from the store terminal 300 (S505), and the corresponding advertisement information 1160 is received from the advertisement database 218. Extract (S506). Further, the system 100 prepares for distribution such as selecting the digital content 1100 whose attribute matches the extracted advertisement information and confirming the distribution time of both (S507). When the distribution preparation is completed, the system 100 distributes the advertisement information 1160 to the mobile terminal 200 (S508), and ends the process.

  On the other hand, the mobile terminal 200 receives the advertisement information 1160, displays it on the mobile terminal display 250 or the like (S509), and ends the process.

--- Processing flow example 4 ---
FIG. 6 is a flowchart showing an implementation procedure example 4 of the digital content distribution method of the present embodiment. Next, an attribute matching process between the digital content 1100 and the advertisement information 1160 will be briefly described. In this case, the system 100 stores advertisement information 1160 having an attribute linked to the attribute of the digital content desired to be distributed received from the mobile terminal 200 in the advertisement database 128 in which the advertisement information 1160 for each store is stored. Search is performed (S600). Then, the system 100 distributes the advertisement information 1160 searched here to the portable terminal 200 as an insertion advertisement between the distribution-desired digital contents (S601), and ends the process. Such attribute matching processing can be assumed to be performed between each other, focusing on the linkage between any of the digital content 1100, the map data 1150, and the advertisement information 1160 in the digital content distribution method of the present invention.

--- Processing flow example 5 ---
FIG. 7 is a flowchart showing an execution procedure example 5 of the digital content distribution method of the present embodiment. Next, a technique for improving the operability of the digital content 1100 displayed on the mobile terminal 200 will be described. First, a case where the digital content 1100 distributed from the system 100 to the mobile terminal 200 is map data 1150 in which an icon 1170 associated with an acquisition request command of advertisement information 1160 of various stores is displayed on the location of the corresponding store. Suppose. At this time, the portable terminal 200 accepts an instruction to move the cursor on the portable terminal display 250 in a certain direction for a certain time from the input interface (S700).

  Further, the portable terminal 200 continuously moves the selection display on each of the icons 1170 and 1175 arranged on the map data 1150 in the certain direction for a certain period of time (S701). This process is repeated until the movement instruction ends (S702: NO → S700). If the movement instruction ends (S702: YES), the process ends.

  Specifically, for example, as shown in screens 18 to 23 in FIG. 15, the cursor keys (arrow keys and predetermined numeric keys) of the mobile terminal 200 correspond to the certain direction (front / rear / left / right). The selection of the icon 1170 and the representative icon 1175 on the portable terminal display 250 is continuously shifted in accordance with the pressing time of the cursor key (: fixed time). For example, while the “downward” cursor key is pressed, the continuous transition is performed from the icon 1170 displayed on the upper part of the display 250 toward the icon 1170 at the shortest distance (regardless of the left and right positions). Selection transitions. Moreover, you may control a transition as follows. The coordinates at which the icon is displayed may be discriminated, and the icon selection may be shifted in order from the closest position. For example, the transition may be made so as to transition from the upper left to the lower right of the screen in normal display.

  Note that the map data 1150 itself accepts an instruction to move the cursor on the mobile terminal display 250 in a predetermined direction from the mobile terminal 200 to a plurality of icons 1170 and 1175 arranged on the map data 1150. A situation may be assumed in which a program for continuously moving the selection display in the certain direction for a certain period of time is provided.

---- Scroll speed control ---
FIG. 9 is a diagram showing an image of digital content scroll control in the present embodiment. FIG. 10 is a flowchart showing an implementation procedure example 6 of the digital content distribution method of the present embodiment. Next, a technique for improving the visibility of the digital content 1100 automatically displayed on the mobile terminal display 250 will be described. The digital content 1100 according to the present embodiment is distributed from the system 100 to the portable terminal 200 and then scrolled and displayed on the portable terminal display 250 in a certain direction (although it is an example).

  At this time, if the scrolling speed is too fast, the digital content 1100 is difficult to view as a mobile terminal user. Conversely, if the scrolling speed is too slow, the processing redundancy cannot be endured, and the digital content 1100 cannot be browsed. Is also possible. In any case, it is necessary to control scrolling at a speed that allows easy browsing.

  Therefore, as shown in FIG. 9, the mobile terminal 200 receives digital content 1100 such as content images distributed from the system 100 from one end 251 to the other end 252 of the mobile terminal display 250 so that one end 1101 of the content 1100 is predetermined. Scroll at a speed higher than the speed reached in time (screens 900 and 901). Further, after the one end 1101 of the content 1100 reaches the other end 252, the content other end 1102 is scrolled within a speed that reaches the other end 252 of the display screen 250 within a predetermined time (screens 902 and 903).

  Note that the digital content 1100 itself is a program 1110 that scrolls from one end 251 to the other end 252 of the portable terminal display 250 at a speed at which one end of the content reaches 1101 within a predetermined time, and the other end 252 includes the content. It may be assumed that the program includes a program 1111 that scrolls within the speed at which the other end 1102 of the content reaches the other end 252 of the portable terminal display 250 after a predetermined time has elapsed after the one end 1101 of the content reaches.

  Next, a detailed procedure will be described with reference to FIG. First, the mobile terminal 200 is assumed to start processing for scroll-displaying a content image and a telop (characters in the advertisement information 1160) as the digital content 1100 at a normal scroll speed (see FIG. S1000, S101, S1100, S1101). Then, it is determined whether the X coordinate (corresponding to the number of dots in the image) at the left end of the content image is “0” (S1002). If it is determined that the X coordinate at the left end of the content image is not “0” in the coordinates on the screen of the portable terminal display 250 (S1002: NO), the process returns to step S1001. On the other hand, when the X coordinate of the left end of the content image is “0” in the coordinates on the screen of the mobile terminal display 250 (S1002: YES), that is, the left end of the content image has reached the other end 252 of the display 250. It is a translation. In this case, the mobile terminal 200 changes the scroll speed of the content image to a low speed, that is, “slow scroll” (S1003).

  This slow scrolling continues until the X coordinate of the right end of the content image becomes “0” (S1004: YES). When the X coordinate of the right end of the content image becomes “0”, image scrolling is stopped. (S1005). On the other hand, the scrolling of the telop is terminated when the X coordinate of the right end of the telop becomes “0”, that is, when the telop scrolls out (S1102: YES), the content image is also scrolled out (S1006). Thus, after scrolling out the content image and the telop, the mobile terminal 200 scrolls in the next content image and the telop.

  As specific examples of the scrolling speed, normal image scrolling: 20 dots / 30 ms (until the screen is scrolled to the left end), slow image scrolling: 1 dot / 30 ms (after the screen is scrolled to the left end), telop A scroll speed of 3 dots / 30 ms can be assumed. In this case, the mobile terminal 200 performs content rendering processing in units of 30 ms.

  According to the present invention, data processing efficiency and user convenience in setting the distribution content and distribution time of digital content are improved, and efficient distribution processing according to the position of the mobile terminal, digital content and advertisements are improved. Excellent user operability can be realized.

  As mentioned above, although embodiment of this invention was described concretely based on the embodiment, it is not limited to this and can be variously changed in the range which does not deviate from the summary.

It is a network block diagram containing the digital content delivery system in this embodiment. It is a figure which shows each data structure example of (a) program schedule (delivery table) database, (b) digital content database, (c) user database, (d) advertisement database in this embodiment. It is a flowchart which shows the implementation procedure example 1 of the digital content delivery method of this embodiment. It is a flowchart which shows the implementation procedure example 2 of the digital content delivery method of this embodiment. It is a flowchart which shows the implementation procedure example 3 of the digital content delivery method of this embodiment. It is a flowchart which shows the implementation procedure example 4 of the digital content delivery method of this embodiment. It is a flowchart which shows the implementation procedure example 5 of the digital content delivery method of this embodiment. It is a figure which shows the structure image of the program schedule (distribution table) of this embodiment. It is a figure which shows the image of the scroll control of a digital content in this embodiment. It is a flowchart which shows the implementation procedure example 6 of the digital content delivery method of this embodiment. It is a figure which shows the screen transition example 1 of this embodiment. It is a figure which shows the screen transition example 2 of this embodiment. It is a figure which shows the screen transition example 3 of this embodiment. It is a figure which shows the screen transition example 4 of this embodiment. It is a figure which shows the screen transition example 5 of this embodiment. It is a flowchart which shows the implementation procedure example 7 of the digital content delivery method of this embodiment.

Explanation of symbols

1 Application server (AP server)
2 Database server (DB server)
100 Digital content distribution system, system, information display device 101, 201, 301, 401, 501 Program database 102, 202, 302, 402, 502 Program 103, 203, 303, 403, 503 Memory 104, 204, 304, 404, 504 CPU
105, 205, 305, 405, 505 Input / output interface 106, 206, 306, 406, 506 Communication unit 107, 207, 307, 407, 507 I / O unit 110 Distribution table storage unit 111 Distribution processing unit 112 User ID reception unit 113 Distribution Content Specifying Unit 114 Desired Time Receiving Unit 115 Actual Distribution Time Calculation Unit 116 Location-Related Content Distribution Unit 117 Selected Advertising Distribution Unit 118 Insertion Advertising Distribution Unit 119 Log Storage / Management Unit 120 Log Report Unit 121 DBMS
125 distribution table database, program table database 126 digital content database 127 user database 128 advertisement database 140 network 150 GPS device 200 portable terminal 210 distribution request transmission unit 211 reception processing unit 212 selective movement processing unit 213 scroll speed control unit 214 position information acquisition unit 215, 311 Web browser 250 Portable terminal display 251 One end 252 of portable terminal display 300 Other terminal 300 of portable terminal display Facility terminal, shop terminal 310 Vacant seat information transmission unit 400 Content holder server 410 Distribution application 415 Digital content database 500 Registration server 510 Registration Processing Application 1000 Distribution Table, Program Table 1100 Digital Content 1101 Digi The other end 1110 and 1111 scroll program 1150 map data 1151 icon moving program 1160 advertisement information 1161 advertisement information list of one end 1102 digital content Le content 1170 icon 1175 representative icon

Claims (3)

In an information display device that displays information while moving it to the display screen,
Means for displaying information at a predetermined moving speed from one display end of the display screen to the other display end;
Means for detecting that one end of the displayed information has arrived at the other display end;
An information display device comprising: means for displaying the information at a movement speed slower than the predetermined movement speed when the arrival is detected. A method of displaying information on a display screen while being moved by a computer,
Information is displayed at a predetermined moving speed from one display end of the display screen to the other display end,
Detecting that one end of the displayed information has arrived at the other display end,
When the arrival is detected, the information is displayed at a moving speed slower than the predetermined moving speed. A program for causing a computer to execute a method of displaying information while moving information on a display screen,
Displaying information at a predetermined moving speed from one display end of the display screen to the other display end;
Detecting that one end of the displayed information has arrived at the other display end;
When the arrival is detected, displaying the information at a movement speed slower than the predetermined movement speed;
An information display program.