JP2006244431A - Access promotion system of network search engine - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system capable of guiding and promoting the use of a communication network search engine by a user and improving the quality of search service. <P>SOLUTION: A search engine terminal unit and a user terminal unit are connected with a communication network. The search engine terminal unit is constituted of an engine information storing means and an engine information transmitting and receiving means connected by an engine information processing means. The user terminal unit is constituted of a user information inputting means, a user information transmitting and receiving means, and a user information outputting means connected by a user information processing means. When search condition information inputted from the user information inputting means is compared with search data base information stored in the engine information storing means to transmit the selected search result information to the user terminal unit, the search condition information is compared with prize winning condition information stored in the engine information storing means to transmit prize winning informing information selected from prize winning informing data base information stored in the engine information storing means to the user terminal unit and output it to the user information outputting means simultaneously. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a search engine system for promoting the use of a communication network search engine. More particularly, the present invention relates to a system that promotes user use of a search engine by functionally differentiating the search engine in a search engine business market in which there are many similar communication network search engines.

  Traditionally, in the communication network search engine business, users can use the communication network search engine free of charge, but in order to cover the operating costs of the search service and to generate revenue, in-house announcements provided by advertising sponsors, banner advertisements, etc. Is output to the search result output means of the user terminal, the total number of times output by all users is counted, and the advertising fee is charged to the advertising sponsor according to the number of times It was.

  However, with the recent progress of communication networks and the enrichment of enormous content, users have become aware of the difficulty of reaching the target website, and both domestic and overseas are responding to that demand. Numerous communication network search engines have been proposed, published and operated.

  As a result, the communication network search engine business market becomes overly competitive, causing pathological phenomena such as insufficient traffic processing capacity, reduced advertising fees, and poor maintenance, and in turn maintains the quality of search services provided to users. It has become difficult to improve.

  On the other hand, the selection of a communication network search engine by a user is not a function of each engine and there is no significant difference in function. is there.

  Search engines are not functionally improved due to the excessive number of functionally similar search engines, and the search engines are functional based on the situation that search services with low recognition are not easily used by users. Therefore, it is necessary to develop a technology that can induce and promote the use of users by differentiating them, and thereby improve the quality of search services.

  In order to solve the above-described problem, in the network search engine access promotion system of the present invention, a network search engine access having a communication network and a search engine terminal and one or more user terminals respectively connected to the communication network. Configure the promotion system.

  The search engine terminal is provided with engine information processing means and engine information storage means and engine information transmission / reception means connected to the engine information processing means, respectively.

  The user terminal is provided with user information processing means and user information input means, user information transmission / reception means and user information output means connected to the user information processing means.

  The engine information storage means stores search database information, winning condition information, and winning notification database information.

  The search condition information input from the user information input unit is transmitted to the engine information processing unit via the user information processing unit, the user information transmission / reception unit, the communication network, and the engine information transmission / reception unit sequentially.

  The search condition information is compared with the search database information stored in the engine information storage means, and the search result information selected from the search database information is sent to the engine information processing means, engine information transmission / reception means, communication network, user information transmission / reception. And the user information processing means are sequentially transmitted and output to the user information output means.

  At that time, the search condition information is compared with the winning condition information stored in the engine information storage means, and the winning notification information selected from the winning notification database information stored in the engine information storage means The information is transmitted through the means, the engine information transmission / reception means, the communication network, the user information transmission / reception means and the user information processing means in order, and is output to the user information output means.

  As a communication network among the components of the present invention, the so-called Internet is representative at present, but is not limited thereto, and is a communication system that should be used in the past or used in the future. , One-to-many, many-to-person or many-to-many, simultaneous or sequential, with one-way or two-way communication capabilities. Also, it may be wired or wireless.

  The search engine terminal that is a component of the present invention is not particularly limited as long as it is a terminal that can process, store, and transmit / receive all or part of character information, video information, audio information, or function information. , Servers, personal computers, workstations, etc.

  The engine information processing means is not particularly limited as long as it is an arithmetic means capable of high-speed information processing.

  The engine information storage means includes search database information (database information consisting of search result information), winning condition information, and winning notification database information (database information consisting of winning notification information) that is character information, video information, audio information or functional information. There is no particular limitation as long as it is a means capable of accumulating and storing all or a part of it, for example, hard disk, magneto-optical disk, memory stick, CD-ROM, CD-R, CD-RW, DVD-R, DVD- Includes RW, DVD-RAM, flexible disk, flash memory and the like.

  The engine information transmitting / receiving means is not particularly limited as long as it is a means capable of transmitting / receiving search database information that is all or part of character information, video information, audio information, or function information, and is recorded in hardware. It consists of communication software, signal converters, routers, transmitters, and data cables in the case of wired communication.

  The user terminal that is a component of the present invention is not particularly limited as long as it is an information communication terminal capable of processing, inputting, transmitting / receiving, and outputting all or part of character information, video information, audio information, or function information. For example, a mobile phone terminal, a notebook type personal computer, a palmtop type personal computer, a personal digital assistant, a desktop personal computer, a workstation, a body-mounted communication terminal, and the like are included.

  The user information processing means is not particularly limited as long as it is a computing means capable of high-speed information processing.

  The user information input means is not particularly limited as long as it can input all or part of character information, video information, audio information, or function information. For example, a keyboard, microphone, scanner, facsimile, video camera Including mouse, tracking ball, game stick, touchpad and so on.

  The user information transmission / reception means is not particularly limited as long as it is a means capable of transmitting / receiving all or part of character information, video information, audio information, or function information, and communication software and signal converters recorded in hardware. In the case of wired, router, transmitter, data cable and so on.

  The user information output means is not particularly limited as long as it can output all or part of character information, video information, audio information, or function information, and includes, for example, a monitor, a printer, a speaker, and the like.

  In another embodiment of the system of the present invention, advertisement database information is stored in the engine information storage means, and the advertisement information selected by comparing the search condition information with the advertisement database information is combined with the search result information. And output to the user information output means.

  In another embodiment of the system of the present invention, when the search result information is output to the user information output means, the output count is integrated for each search result information, and the integrated data is recorded in the engine information storage means. Configured.

  In still another embodiment of the present invention, when the winning notification information is transmitted from the search engine terminal to the user terminal, guidance is provided so as to prompt the user related information to be input and transmitted. The user-related information is received via the user information transmission / reception means, the communication network and the engine information transmission / reception means in sequence, the user-related information is sent to the engine information storage means, and stored so that the engine information processing means can be referred to as needed. The winning notification information selected by comparing the winning condition information stored in the engine information storage means with the user related information is traced back through the same route, and the user information of the user terminal corresponding to the user related information It is comprised so that it may output to an output means. Here, the user-related information may be any of readable character information, viewable video information, audible audio information, and functional information such as a computer program. User-related information includes, for example, name, email address, gender, age, family structure, marital status, occupation, address, and preference.

  In still another embodiment of the system of the present invention, the winning condition information stored in the engine information storage means is configured to include a random number output from the random number generation means.

  According to the access promotion system of the network search engine of the present invention, it is possible to perform an effective access guidance that a prize or a prize is more likely to hit as the search is performed on the user, thereby promoting access. It becomes possible.

  According to the network search engine access promotion system of the present invention, it is possible to increase the number of times the advertisement information is output as access from a large number of users is obtained and the output opportunity of the search result information is expanded. The system operator can increase the advertising fee revenue from the advertising sponsor.

  According to the access promotion system of the network search engine of the present invention, the operation fee of the search service can be sufficiently covered by the increased advertising fee revenue, and thus the quality of the search service provided to the user can be maintained and improved. Is possible.

  According to the network search engine access promotion system of the present invention, the system operator can acquire user data by allowing the user to input and transmit user-related information. By accumulating, classifying or statistically processing these data, it can be used as a new product.

  BEST MODE FOR CARRYING OUT THE INVENTION The best mode for carrying out the invention will be illustratively described with reference to the overall view of FIG. 1, the block diagram of the search engine terminal of FIG. 2, and the block diagram of the user terminal of FIG.

  An access promotion system for a network search engine is configured by the communication network 1, the search engine terminal 2 connected to the communication network 1, and one or a plurality of user terminals 3.

  The search engine terminal 2 is provided with engine information processing means 21, engine information storage means 22 and engine information transmission / reception means 23 connected to the engine information processing means, respectively.

  The user terminal 3 is provided with a user information processing unit 31, a user information input unit 32, a user information transmission / reception unit 33 and a user information output unit 34 respectively connected to the user information processing unit.

  The engine information storage means 22 stores search database information, winning condition information, and winning notification database information.

  Search condition information input from the user information input means 32 of the user terminal 3 is transmitted to the engine information processing means 21 via the user information processing means 31, the user information transmission / reception means 33, the communication network 1 and the engine information transmission / reception means 23 in order. Is done.

  Here, the search condition information is information that is input as a clue to search for a storage location of information to be sought in a communication network environment. For example, a specific character displayed on an arbitrary website, It is information indicating features such as symbols, images, sounds, or combinations thereof. The search condition information input method includes a case where the user arbitrarily inputs the search condition information and a case where the user selects from a preset menu.

  The search condition information and the search database information stored in the engine information storage means 22 are compared, and search result information selected from the search database information is obtained as engine information processing means 21, engine information transmission / reception means 23, communication network 1. The user information transmission / reception means 33 and the user information processing means 31 are sequentially transmitted and output to the user information output means 34.

  At that time, the search condition information is compared with the winning condition information stored in the engine information accumulating means 22, and the winning notice information selected from the winning notice database information accumulated in the engine information accumulating means 22 is stored in the engine. The information processing unit 21, the engine information transmission / reception unit 23, the communication network 1, the user information transmission / reception unit 33, and the user information processing unit 31 are sequentially transmitted and output to the user information output unit 34.

  Here, the search database information is a database composed of individual search result information, and is any one of functional information such as readable character information, viewable video information, audible audio information, and a computer program. Also good. The search result information is information indicating characteristics such as a URL indicating a storage location of information to be obtained, an image, text, voice, or a combination thereof in a communication network environment.

  Here, the winning condition information may be any of readable character information, viewable video information, audible audio information, and functional information such as a computer program. The winning condition information includes, for example, condition information for separating a winner from a lost winner, condition information for separating a winner by grade, and the like. The winning condition information includes a case where all the accessing users win. Here, the winning notification database information is a database composed of individual winning notification information, which is information that provides goods or services free of charge, and is readable text information, viewable video information, and audible audio. Any of function information such as information and computer programs may be used.

  The advertisement database information is accumulated in the engine information accumulation means 22 and the advertisement information selected by comparing the search condition information and the advertisement database information is output to the user information output means 34 together with the search result information. Here, the advertisement database information is a database composed of individual advertisement information, and is not particularly limited as long as it is about advertisement and publicly available information, and is readable character information, viewable video information, and audible. Any of function information such as voice information and a computer program may be used.

  When the search result information is output to the user information output means 34, the number of times of output is integrated for each search result information, and the integrated data is recorded in the engine information storage means 22.

  When the winning notification information is transmitted from the search engine terminal 2 to the user terminal 3, guidance is provided so as to prompt the input and transmission of user related information, and the engine information processing means 21 includes a user information processing means 31, a user information transmission / reception means 34, The user related information is sequentially received via the communication network 1 and the engine information transmitting / receiving means 23, the user related information is sent to the engine information accumulating means 22, and stored so that the engine information processing means 21 can be referred to as needed. The winning notification information selected by comparing the winning condition information stored in the information storage means 22 and the user related information is traced back on the same route, and the user of the user terminal 3 corresponding to the user related information Output to the information output means 34. When the winning notification information is transmitted, it is also possible to transmit the information notifying the applicant of the sweepstakes prior to or behind the winning notification information. Also, the advertisement information selected by comparing the user related information stored in the engine information storage means and the advertisement database information can be transmitted together with the winning notification information.

  It is also preferable that the winning condition information stored in the engine information storage unit 22 includes a random number output from the random number generation unit.

  The communication network search engine in the present invention is not particularly limited, and a robot type search engine in which a computer called a spider or crawler automatically collects, classifies, and organizes website information registered in a search engine database by following links. However, it can be a directory-type search engine that is manually operated by a person called an editor or surfer, or a search engine that combines these search engines.

  In the present invention, the information may be compressed or decompressed for transmission / reception. Also, encryption / decryption may be performed for transmission / reception. Information transmitted to the user terminal may be singular, plural, simultaneous, continuous, continuous, discrete, all or part.

  1 is an overall view showing an embodiment of the present invention.   It is a block diagram of a search engine terminal showing an embodiment of the present invention.   It is the block diagram of the user terminal which showed the Example of this invention.   It is an illustration figure of the image output to the user information output means which showed the Example of this invention.   It is an illustration figure of the image output to the user information output means which showed the Example of this invention.   It is an illustration figure of the image output to the user information output means which showed the Example of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Communication network 2 Search engine terminal 21 Engine information processing means 22 Engine information storage means 23 Engine information transmission / reception means 3 User terminal 31 User information processing means 32 User information input means 33 User information transmission / reception means 34 User information output means

Claims (5)

  In a communication network search system comprising a communication network (1) and a search engine terminal (2) and a user terminal (3) respectively connected to the communication network, the search engine terminal is designated as an engine information processing means (21) and the engine information. User information is constituted by engine information storage means (22) and engine information transmission / reception means (23) respectively connected to the processing means, and the user terminal is connected to the user information processing means (31) and the user information processing means, respectively. It comprises input means (32), user information transmission / reception means (33), and user information output means (34), and search database information, winning condition information and winning notification database information are stored in the engine information storing means, and user information is stored. User information input from the input means A search database that compares search condition information transmitted to the engine information processing means via the processing means, user information transmission / reception means, communication network and engine information transmission / reception means in sequence with search database information stored in the engine information storage means When the search result information selected from the information is sequentially transmitted through the engine information processing means, the engine information transmitting / receiving means, the communication network, the user information transmitting / receiving means and the user information processing means, and output to the user information output means, Winning notification information selected from winning notification database information by comparing the search condition information with the winning condition information, engine information processing means, engine information transmission / reception means, communication network, user information transmission / reception means, and user information processing means in order And output to the user information output means Access promotion system of the network search engine, characterized in that.   The advertisement database information is stored in the engine information storage means, and the advertisement information selected by comparing the search condition information and the advertisement database information is output to the user information output means together with the search result information. The access promotion system for a network search engine according to claim 1.   2. The network search engine according to claim 1, wherein when the search result information is output to the user information output means, the number of outputs is integrated for each search result information, and the integrated data is recorded in the engine information storage means. Access promotion system.   When the winning notification information is transmitted from the search engine terminal to the user terminal, guidance is provided to prompt the user to input and transmit user-related information. The user-related information is received via the means sequentially, the user-related information is sent to the engine information storage means, and stored so that the engine information processing means can refer to it at any time, and the winning condition information stored in the engine information storage means Search information selected by comparing the user-related information with the user-related information is output to the user information output means of the user terminal corresponding to the user-related information by following the same route in reverse Engine access promotion system.   2. The network search engine access promotion system according to claim 1, wherein the winning condition information stored in the engine information storage means includes a random number output from the random number generation means.

Images