JP2006190174A - Information provision system and information provision method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide information corresponding to an inner attribute of an information recipient. <P>SOLUTION: This information provision system has: a recognition map 301 having a multidimensional space comprising a plurality of axes corresponding to a plurality of factors included in the inner attribute, and a cluster determined according to an area inside the multidimensional space; a determination means 312 determining the cluster corresponding to a position calculated in reference to the recognition map; an attribute storage means 315 previously storing an information attribute related to contents of information allowing the information recipient to most easily grasp and understand the contents correspondingly to each cluster; a selection means 316 selecting the information attribute corresponding to the cluster determined in reference to the attribute storage means; an information acquisition means 304 acquiring information from an information database 308; a processing means 304 processing the acquired information in line with an information design rule; and a provision means 307 extracting the processed information corresponding to the selected information attribute from an information management database, and providing it to the information recipient. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to fact information relating to facts such as various measurement data, various process history data, and various fact data, evaluation information relating to evaluation by analysis of fact information, analysis, etc., ground information relating to the basis of evaluation information, and conclusions summarizing these The present invention relates to an information providing system and an information providing method for providing editorial information including conclusion information and other value-added information.

  In recent years, national and administrative institutions, various businesses, etc. have released and provided editorial information of various types and contents for citizens and consumers. These organizations, for example, implement risk communication on food safety and security triggered by the discovery of fraudulent labeling of BSE incidents and food processors, and the use of chemical substances for the purpose of reducing chemical substance risks in the environment. In response to consumer demands such as the realization of risk communication, environmental risk information that promotes information sharing is made public so that citizens, businesses, and governments can be considered in the same standards in the place of mutual dialogue.

  Examples of risk information on chemical substances are related to the risk assessment of chemical substances discharged into the environment, which are factors of environmental risks, and the effects of these chemical substances on human health and ecosystems. Environmental risk information consisting of information on facts such as various measurement data, information on evaluation of fact information, information on evaluation by analysis, information on the basis of evaluation information, information on conclusions summarizing these, and other value-added information There is.

  However, the information on food safety and security currently disclosed by the government and business operators, and environmental risk information, etc. are published as they are. It is necessary, and the current information disclosure system is often incapable of being understood by citizens and consumers. Experts tend to think that the results of scientific evaluation are absolute, and think that it is important to make a rational decision, but the understanding and understanding of citizens and consumers varies from individual to individual. For citizens, scientifically accurate and rational information is not always what information is required. Also, scientific safety is not always linked with peace of mind.

  The important thing in risk communication is to convey the risk accurately and in an easy-to-understand manner. Depending on the citizen's risk literacy, for example, the risk can be compared with other risks, compared with reference values and past data. It is necessary to disclose information in an easy-to-understand manner. However, there is no information disclosure system with such a function.

  In addition, for risk communication with little public interest such as environmental risk, the necessity of developmental communication that raises and develops the target environmental risk and a sense of citizen involvement in information senders is described. However, there is no information disclosure system corresponding to such a citizen's maturity level (see, for example, Non-Patent Document 1).

  In recent years, regarding how to understand and recognize individual information, the method of understanding and recognizing information differs depending on the individual. For example, in the fields of education and human resource development, the type is classified according to thinking style, cognitive style, etc. Research and development have been conducted on methods for providing information suitable for the environment. There are different thinking styles and cognitive styles for individuals to perceive and understand information. For example, the axis of whether things are considered analytically or wholly, There are roughly four types of axes, with two orthogonal axes: whether things are handled verbally or imager-wise. Another way to divide is the first viewpoint (analytic, logical, rational), the second viewpoint (intuitive, conceptual, overall), detailed time-series viewpoint, emotional viewpoint, etc. Classify into 4 types from 4 viewpoints. These classification methods are going to be used for education, human resource development, and the like (for example, see Non-Patent Document 2). However, there is no information publication technique that incorporates these techniques.

  In the marketing field, a method of analyzing consumer user behavior and providing information preferred by the user is used. For example, a method has been proposed for diagnosing the preference of an advertisement and the willingness to purchase a product by taking a questionnaire from consumers assumed to be the target of the product handled by the advertisement and conducting a principal component analysis (for example, patent literature) 1). In addition, a method has been proposed in which data such as a consumer's purchase history is principally analyzed and an advertisement that leads to purchase intention of a product is distributed (for example, see Patent Document 2). Furthermore, when a user who has purchased outdoor equipment several times on a mail order website for advertisements accesses the HP next time, information on outdoor equipment is preferentially displayed, or when a user tries to purchase a book on the same HP. , There are methods that give priority to books in the outdoor field, and methods that preferentially display similar information using the gender and family information of personal information obtained in advance (for example, Non-Patent Document 3).

JP 2002-133064 A

JP 2002-183589 A

Nakamura et al., “Proposal of an Advanced Communication Model for Sharing Risk Information”, Human Interface Symposium 2004, ppll01-1104, 2004

Riding, R, J. (1991). Cognitive styles analysis user manual. Birmingham: Learning and Training Technology, by Ned Herman, “Harman Model”, Toyo Keizai Shimbun, etc.

Data mining technique; A. Berry et al .; Kaibundo Publishing (1999.9.24)

  However, in this way, there are many systems that provide favorite information. However, the content of the information itself that conveys the reassuring information consisting of the data, facts, grounds, and conclusions that are the basis of the information itself remains unchanged. There is no system that only performs processing that changes the configuration, level of detail, expression, etc., in accordance with the way information is captured.

As described above, in the conventional technology, it has not been possible to provide editorial information corresponding to attributes related to sensibility such as how to perceive editorial information of individual information receivers.
The present invention has been made to solve the above-described problems in the prior art, and provides an information providing system that provides information corresponding to inner attributes related to sensibility, such as how to capture information of individual information receivers. And an information providing method.

  According to the information providing system of the present invention, in the information providing system that processes the information acquired from the information database and provides the information to the information receiver, when the information receiver recognizes the information, Question storage means for storing a plurality of questions for determining internal attributes, presentation means for presenting the plurality of questions to the information receiver, and each answer to each question is acquired from the information receiver A recognition map comprising: an answer acquisition means; a multidimensional space composed of a plurality of axes corresponding to a plurality of factors included in the internal attribute; and a cluster determined according to a region in the multidimensional space; Based on the answer, a calculation means for calculating where the internal attribute of the information receiver is located in the multidimensional space, and corresponding to the calculated position with reference to the cognitive map A determination means for determining a cluster, and an attribute storage means for storing in advance information attributes relating to the contents of information that can be easily understood and understood by the information receiver, corresponding to each of the clusters; Referring to the attribute storage means, a selection means for selecting an information attribute corresponding to the determined cluster, an information acquisition means for acquiring information from the information database, and a plurality of information attributes corresponding one-to-one Design rule storage means for storing a plurality of information design rules, processing means for processing the acquired information in accordance with the information design rules, and processing information processed by the processing means in correspondence with information attributes Information processing database stored and processing information corresponding to the information attribute selected by the selection means are extracted from the information management database and sent to the information recipient Characterized by comprising a providing means for providing, a.

  According to the information providing method of the present invention, in the information providing method of processing the information acquired from the information database and providing the information to the information receiver, when the information receiver recognizes the information, the information receiver Preparing a question storage means for storing a plurality of questions for determining an internal attribute, presenting the plurality of questions to the information receiver, obtaining each answer to each question from the information receiver, Preparing a cognitive map comprising a multidimensional space composed of a plurality of axes corresponding to a plurality of factors included in the internal attribute, and a cluster determined according to a region in the multidimensional space, and based on each answer Calculating where the internal attribute of the information receiver is located in the multidimensional space, determining a cluster corresponding to the calculated position with reference to the cognitive map, Correspondingly, an attribute storage means for storing in advance information attributes relating to the contents of information that can be easily understood and understood by the information receiver is prepared, referring to the attribute storage means, A design rule storage means is provided for selecting an information attribute corresponding to the determined cluster, acquiring information from the information database, and storing a plurality of information design rules corresponding to the plurality of information attributes on a one-to-one basis. Preparing the information management database that processes the acquired information in accordance with the information design rule, and stores the processing information processed in accordance with the information design rule in correspondence with information attributes; The processing information corresponding to the information attribute is extracted from the information management database and provided to the information receiver.

  According to the information providing system and the information providing method of the present invention, it is possible to provide information corresponding to an internal attribute related to sensibility such as how to grasp information of individual information receivers.

Hereinafter, an information providing system and an information providing method according to an embodiment of the present invention will be described in detail with reference to the drawings.
First, an outline of an embodiment of the present invention will be described.
The information providing system and the information providing method according to the embodiment of the present invention can correctly convey, for example, editorial information such as environmental risk information to the information receiver regardless of whether the information receiver likes or not. Is the purpose. It does not provide information that suits the information requester's preference, nor does the information provider intentionally guide the information receiver in the direction desired by the information provider. Therefore, it is assumed that information that is disadvantageous to the information provider is also disclosed. For example, when environmental risk information or the like is handled as an example of editorial information, the objective is to have the information recipient correctly perceive the environmental risk as an environmental risk. In addition, the information provision targeted by the information provision system and the information provision method of the present embodiment has already determined the content of the information to be communicated. Or “how to convey information”.

  Therefore, the information providing system and the information providing method according to the present embodiment are capable of correctly grasping an environmental risk as an environmental risk when the information provider provides environmental risk information as, for example, editorial information. In this way, an internal attribute relating to information recognition of the information receiver is determined. The internal attributes relating to information recognition include, for example, how the information recipient views information, how to read information, how to grasp information, how to understand information, and how to judge information. The information providing system and the information providing method of the present embodiment, for example, in order to determine an internal attribute related to information recognition related to a certain information receiver, for example, how to read information, how to read information, how to grasp information, and how to understand information The determination method is determined with reference to an information recognition map in which each of the determination method and the determination method for information is associated with a plurality of axes in a one-to-one correspondence.

  And the information provision system and information provision method of this embodiment respond | correspond to this internal attribute, information including the information attribute of the information which an information receiver can grasp | ascertain and understand most easily. Provide to information recipients. The information attributes include, for example, information configuration, information structure, information detail level, information expression format, and information specialty level.

  Further, the information provided by the information providing system and the information providing method of the present embodiment uses information on facts such as various measurement data, various process history data, and various fact data as basic element data. The information providing system and the information providing method of the present embodiment process information conforming to the information attribute associated with the internal attribute of the information receiver based on this basic element data, in accordance with a prescribed information design rule, By constructing, it is possible to provide editorial information having information attributes corresponding to the internal attributes of the information receiver.

In this embodiment, fact information about facts such as various measurement data, various process history data, various fact data, etc., evaluation information on evaluation by analysis, analysis etc. of this fact information, basis information on the basis of this evaluation information, these information A case will be described in which the conclusion information about the conclusion that is summarized and the editorial information including other value-added information is provided.
In the following, the fact information, evaluation information, ground information, conclusion information, and editorial information mentioned above will be described by taking as an example the relief information that conveys an arbitrary risk and its evaluation to the information recipient. The same applies to provision.

First, the basic configuration of the relief information will be described with reference to FIG.
The relief information 101 includes risk information and added value information 106. The risk information includes fact information 102, evaluation information 103, ground information 104, and conclusion information 105. The safe information 101 is information that allows the information receiver to obtain a sense of security by receiving this information.

The fact information 102 is information about facts such as various measurement data and various process history data. The fact information 102 is, for example, information on risk facts regarding an arbitrary object or phenomenon. The evaluation information 103 is information relating to the evaluation of the fact information 102 obtained by analyzing the fact information 102, analysis, and the like. The ground information 104 is information that proves the support of the evaluation by analysis of the fact information 102, analysis, or the like. The conclusion information 105 is information related to the summary derived as a result of the fact information 102, the evaluation information 103, and the basis information 104. The added value information 106 is other information related to risk information. The value-added information 106 is, for example, information on whether the object or phenomenon is a merit or demerit for the information receiver, or the contents of the information provider such as the concept and policy.
Next, an example of the relationship between the sense of security obtained by the information receiver, the level of detail of the fact information constituting the risk information, and the added value information will be described with reference to FIG. Figure 2 was created based on the figures described in Nakamura et al., “Effects of Information Provided on Foods on Consumer Security”, The 44th Annual Meeting of the Japanese Society of Social Psychology, pp258-259, 2003. Is.
In FIG. 2, when the quality control information of food (here, milk) is adopted as fact information and the producer's policy information is adopted as added value information, the level of detail of the quality control information and the presence / absence of added value information Shows changes in the security of information recipients.

  According to FIG. 2, the security of the information receiver increases as the risk information about food quality control increases from simple information to detailed information, and by adding value-added information such as producer information. You can see that it increases. Fig. 2 shows that the information sender can give the information recipient a sense of security by designing information such as the structure and level of detail of risk information and value-added information in consideration of the psychological impact of the information recipient. It shows what is possible.

Next, a basic configuration of the information providing system of the present embodiment will be described with reference to FIG.
The information provision system of this embodiment includes a risk information recognition map 301, an internal attribute determination unit 302, an information attribute assignment unit 303, an information design / creation unit 304, an information management DB 305, an internal attribute information input unit 306, and an information provision unit. 307. Each unit is connected via an information communication network. In the present embodiment, element data that is the basis of information is obtained from various existing DBs and the like (element data DB 308 in FIG. 3) that are independent of the present system.

The risk information recognition map 301 represents a multi-dimensional space centered on factors of internal attributes related to sensibility such as how to read and grasp target risk information, and characteristic attributes representing internal attributes related to individual sensibilities. And a group (cluster) having various internal attributes. That is, the risk information recognition map 301 has a function as an index for determining an internal attribute of each information receiver.
The axis of the multi-dimensional space includes, for example, a field specific to risk information, a factor specific to the object on which the risk information is handled, and general-purpose factors found in risk information in general. The axis of the multidimensional space is uniquely defined corresponding to the field, type, object, etc. of risk information handled by the information providing system of this embodiment. In addition, the axis of the multidimensional space corresponds to the population attributes such as occupation type, specialty, and regionality of the population of the information receiver who requests the information provision system of the present embodiment to provide information. It is uniquely defined according to the situation.
In addition, the risk information recognition map 301 is indexed so that the position of each information receiver can be quantitatively evaluated on the risk information recognition map 301 in order to quantitatively determine the internal attributes of the information receiver. Has been. There are many clusters having various typical internal attributes on a multidimensional space with internal attributes as axes. Each cluster is determined according to a region in the multidimensional space.
Each cluster is a cluster having characteristic internal attributes that are classified in advance corresponding to the field, type, object, etc. of the risk information provided by the information providing system of the present embodiment. The internal attribute of the information receiver is determined using a predetermined value corresponding to each axis of the information as an index. Further, each cluster has a characteristic that is classified in advance according to the population attribute of the population of the information receiver provided by the information providing system of the present embodiment, and further according to the social situation, etc. The inner attribute of the information receiver is determined using a predetermined value corresponding to each axis of the cluster boundary surface as an index. Each cluster basically does not have an overlapping portion independently, but a plurality of clusters may overlap depending on the field and type of risk information used in the information providing system of this embodiment. In FIG. 3, for the sake of simplicity, the axes are shown as A, B, C, and the characteristic attribute types of clusters characterized by combinations of the axes are 1 to 8, but they are actually provided. It has an arbitrary configuration that is most suitable depending on the viewpoint of attention such as how to read, read, grasp, understand, and judge the safe information.

The internal attribute determination unit 302 has a function of mapping an information receiver on the risk information recognition map 301 and determining an internal attribute type of the information receiver most suitable for the position arranged on the risk information recognition map 301. Have. The internal attribute determination unit 302 includes a question group management unit 311, an attribute value analysis unit 312, a mapping unit 313, and an attribute assignment unit 314.
The question group management unit 311 collects original data for analyzing the internal attribute of each information receiver. The question group management unit 311 accumulates and manages a question group in which items as main constituent factors necessary for determining the internal attribute type of each individual information receiver are set as question items. Each question item is designed so that the internal attribute determination unit 302 can clearly characterize the internal attribute regarding how to read and grasp the risk information of the information receiver.
The attribute value analysis unit 312 quantitatively analyzes the arrangement position with respect to each axis in the risk information recognition map 301 of each information receiver. The attribute value analysis unit 312 indicates the position where each axis of the risk information recognition map 301 is arranged by a predetermined analysis method using the information receiver's answer to the question group input by the internal attribute determination unit 302 as the original data. Analyze numerical data quantitatively. That is, the attribute value analysis unit 312 quantitatively calculates where the internal attribute of the information receiver is located in the multidimensional space based on the answer of the information receiver.
The mapping unit 313 arranges each information receiver on the risk information recognition map 301. The mapping unit 313 arranges the information receiver at the position occupied by the information receiver in the risk information recognition map 301 based on the numerical data obtained by the attribute value analysis unit 312.
The attribute assigning unit 314 specifies a cluster to which the information receiver belongs and assigns a characteristic attribute type. The attribute assigning unit 314 specifies the optimum cluster type to which the position where the information receiver is placed by the mapping unit 313 belongs, as the type to which the information receiver belongs. This determination makes it possible to objectively and quantitatively understand the internal attributes regarding how to read and grasp the risk information of the information receiver.

  The information attribute assignment unit 303 includes an attribute correspondence table 315 that associates cluster types with information attributes, and an information attribute extraction unit 316 that extracts information attributes corresponding to cluster types. The information attribute extraction unit 316 extracts the information attribute associated with the type of the cluster assigned to the information recipient based on the predetermined attribute correspondence table 315, and thus the risk information assigned to each cluster is extracted. Corresponding to the internal attribute types related to cognition, information receivers belonging to the cluster type can understand and understand the contents most easily. It has a function of associating predetermined information attributes relating to the characteristics of the information. Each cluster has information recipient's view, reading, understanding, understanding, judgment, etc., for the characteristic safe information depending on the combination of analysis axes. Information attributes suitable for each cluster are as follows. Different.

The information design / creation unit 304 functions to process and create information having information attributes associated with internal attributes related to information recognition of information recipients belonging to each cluster in accordance with a prescribed information design rule have. The information design / creation unit 304 includes an information design rule management unit 317, an element data extraction unit 318, a term / expression conversion unit 319, a chart creation unit 320, and an information construction unit 321.
The information design rule management unit 317 stores and manages information design rules corresponding to information attributes. The element data extraction unit 318 extracts element data that is original information / data of risk information to be provided. The term / expression conversion unit 319 converts the extracted element data and information into terms and expressions that are easy to understand for each cluster type according to the information design rules. The chart creation unit 320 converts the extracted element data and information into numerical data that is most easily understood by each cluster type according to the information design rule. Based on the information elements created by the term / expression conversion function and the chart creation function, the information construction unit 321 rearranges the information into the most easily understandable information structure for each cluster type according to the information design rules. Build risk information to provide.

  The information management DB 305 has a function of accumulating and managing risk information created by the information design / creation unit 304 in correspondence with information attributes, and the inner surface of the information receiver determined by the information attribute assignment unit 303 Risk information having an information attribute suitable for the target attribute is transferred to the information providing unit 307 in response to a request from the information receiver.

  The internal attribute information input unit 306 presents to the information receiver a group of questions in which items as main constituent factors necessary for determining the internal attribute of each information receiver are set as question items. It has an interface function for obtaining answers to questions from information receivers. The plurality of questions are for determining an internal attribute of the information receiver related to information reception when the information receiver recognizes the information. The question group to be presented is stored in the question group management unit 311, transferred from the question group management unit 311 to the internal attribute information input unit 306, and provided to the information receiver. Also, the internal attribute information input unit 306 asks the information recipient to input answers to the question group, and forwards these answers to the internal attribute determination unit 302.

  The information providing unit 307 generates an information attribute corresponding to the internal attribute of the information receiver determined by the information attribute assigning unit 303 from the risk information created by the information design / creating unit 304 and accumulated in the information management DB 305. It has an interface function for providing information it has to information receivers.

Next, a case where risk information in the operation of the information providing system of FIG. 3 is provided to the information receiver will be described with reference to the flowchart of FIG.
First, the internal attribute information input unit 306 obtains an answer to the question group necessary for the internal attribute determination from the information receiver (step S401). The question group to be presented is transferred from the question group management unit 311 of the internal attribute determination unit 302 to the internal attribute information input unit 306 and presented to the information receiver. The answers to the question group input by the information receiver are transferred to the internal attribute determination unit 302. In order to quantitatively determine the internal attribute of the information receiver, the internal attribute determination unit 302 quantitatively analyzes the arrangement position with respect to each axis in the risk information recognition map 301 using the obtained answer as original data ( In step S402, each information receiver is placed (mapped) on the risk information recognition map 301 (step S403), and a cluster to which the corresponding position of the information receiver belongs is determined (step S404).

  Subsequently, with reference to the attribute correspondence table 315 of the information attribute assignment unit 303, the information attribute extraction unit 316 extracts information attributes corresponding to the cluster type (step S405). The information providing unit 307 provides the information receiver with reassuring information composed of risk information having information attributes and added value information (step S406).

Next, the basic operation for creating the reassuring information in the operation of the information providing system in FIG. 3 will be described with reference to FIGS. 5 (A) and 5 (B). FIG. 5A shows the operation when the frequency of information handled by the information providing system of this embodiment is relatively low, while FIG. 5B shows the operation of the information providing system of this embodiment. This is an operation when the frequency of information update is relatively high. In FIG. 5A, every time information is updated, information having information attributes corresponding to all cluster types is created and stored in the information management DB 305. On the other hand, in FIG. 5B, only information corresponding to the cluster to which the information receiver belongs is created for each request for providing information, and the information is provided to the information receiver without being stored in the information management DB 305.
In FIG. 5 (A), the information design / creation unit 304 creates a new piece of reassuring information in response to the update, addition, modification, etc. of the material, design, and element data that is the basis of the information, or Update (step S501). At this time, the element data extraction unit 318 extracts element data necessary for information creation (step S502). In accordance with the pre-defined information design rules managed by the information design rule management unit 317, the term / expression conversion unit 319, the chart creation unit 320, and the information construction unit 321 make it easy for the information receiver to grasp the contents. Information having information attributes corresponding to the type of each cluster relating to the contents of the information, such as the configuration of information, the level of detail, the expression format, and the level of specialization, which can be understood by the information receiver is created (step S503). The created information is stored and managed in the information management DB 305 corresponding to the information attribute (step S504). In accordance with the information provision request from the information receiver, the information management DB 305 provides the information providing unit 307 with reassuring information corresponding to the information attribute extracted and instructed by the information attribute assigning unit 303, and the information providing unit 307 provides this reassuring information. Is provided to the information receiver (step S505).
In the information creation flow shown in FIG. 5 (A), information is created on the basis of the material, design, and element data that is the basis of the information, and is updated, added, modified, etc., and stored in a DB or the like. A procedure for reading information corresponding to the type of cluster to which the information receiver belongs from a DB or the like in response to an information receiver's information request and providing the information to the information receiver will be described as an example.
In contrast to this, in FIG. 5B, information provision creates information corresponding to a cluster to which the information receiver belongs every time information is provided based on an information request from the information receiver, and provides the information. In this case, an information attribute to be created is instructed directly from the information attribute assignment unit 303 to the information design / creation unit 304.
When the information receiver makes a request for information provision (step S511), the information attribute assignment unit 303 extracts the information attribute associated with the type of cluster assigned to the information receiver, and sets the type of the cluster. The associated information attribute is output to the information design / creation unit 304 and instructed (step S512). For example, the internal attribute information input unit 306 receives the request for information provision, and notifies the internal attribute determination unit 302 and the information attribute assignment unit 303 that there is a request for information provision.
In addition to step S512, the element data extraction unit 318 extracts element data necessary for information creation (step S513). In accordance with the pre-defined information design rules managed by the information design rule management unit 317, the term / expression conversion unit 319, the chart creation unit 320, and the information construction unit 321 make it easy for the information receiver to grasp the contents. The information having information attributes corresponding to the cluster type in step S512 is created regarding the contents of the information that can be understood by the information recipient, such as the level of information, the level of detail, the expression format, and the level of specialization (step S512). S514). According to the information provision request from the information receiver, the information providing unit 307 is provided with the reassuring information corresponding to the information attribute extracted and instructed by the information attribute assigning unit 303, and the information providing unit 307 provides this reassuring information to the information receiver. (Step S515).

  In addition, the element data includes various measurement data, fact data such as various process history data, data related to evaluation based on analysis and analysis of the fact data, data related to the basis of the evaluation data, data related to the conclusion of these, and other data This is an example of value-added data, etc., where each data is collected, analyzed, and managed by an individual organization such as a DB, and the interface of element data extraction with those DBs Is obtained.

Next, an example of a process for determining the internal attribute of the information receiver in the operation of the information providing system in FIG. 3 will be described.
Generally, known analysis techniques such as multivariate analysis such as principal component analysis and cluster analysis are adopted for analysis and classification of attributes relating to human sensitivity. As an example of a method for determining a position to be arranged in the risk information recognition map 301 by principal component analysis and determining a cluster to be classified by cluster analysis, for example, quantification of the internal attribute of each individual is obtained by principal component analysis. It is also possible to adopt a technique of performing type classification by cluster analysis using the principal component scores obtained and performing cluster analysis using the principal component scores. At this time, the distance between the input position in the factor coordinate space corresponding to each individual analysis axis and the center coordinate position of each cluster is calculated and classified as belonging to the type of the shortest cluster. Specifically, for each analysis axis, the information receiver is made to answer a plurality of questions that analyze where the axis is arranged, and based on the answer results, a principal component analysis is performed. Derive component scores. Subsequently, the position of the individual in the risk information recognition map 301 is determined, and a cluster belonging to the specified cluster is determined. The determination method is, for example, specified to belong to the cluster closest to the specified cluster center, and is determined. These principal component analysis and cluster analysis can be performed with a statistical analysis tool such as SPSS. Further, the calculation of principal component scores and the cluster determination to belong may be performed using an approximate expression calculated in advance.

Next, an example of axes constituting the space of the risk information recognition map 301 will be described with reference to FIG.
The axes and clusters constituting the risk information recognition map 301 are set in advance in accordance with policies of organizations, businesses, etc. that provide information by the information providing system of the present embodiment. These axes and clusters correspond to the risk information targets, types, contents, etc. handled by the information providing system of this embodiment, correspond to the attributes of the population of information recipients, It is set in advance according to the situation.

  The main factor axis indicates the main factor of the internal attribute related to sensitivity such as how to read and grasp the target risk information. As the main factors, for example, there is information literacy as a main factor in how to contact information, risk correspondence etc. as a main factor in understanding information, and stereotyping as a main factor in how to judge Etc. In the risk information recognition map 301, for example, information literacy, risk correspondence, and stereotyping are selected as axes.

Next, an example of the correspondence between the types of clusters constituting the risk information recognition map 301 and their internal attributes will be described with reference to FIG.
A cluster is a group having an internal attribute of information receivers characteristic for target risk information. For example, consider a case where the axis of the risk information recognition map 301 is the degree of participation of vegetables, information literacy, third-party dependency, risk correspondence, knowledge, etc. as the axis of the risk information recognition map 301. In this case, for example, as shown in FIG. 7, it is classified into four types of clusters. Type 1 clusters are highly dependent on third parties for literacy and judgment, have a certain amount of information literacy, but have internal attributes that are easily influenced by the tone of the information source. The type 2 cluster has a high degree of risk handling, and on the other hand, the degree of third-party dependency is low, and it has an internal attribute that allows it to collect and judge information and understand the risk. Type 3 clusters have low information literacy and food knowledge, are not good at difficult information, and have internal attributes that are easily influenced by people. A type 4 cluster has high information literacy, low risk response, is sensitive to risk, and information has an internal attribute to be confirmed and judged by itself.

Next, an example of a question group used when the question group management unit 311 collects will be described with reference to FIG.
FIG. 8 shows contents including registration of personal information, taking information disclosure via the Internet as an example. The questions after “2. How to capture reliable information” shown in FIG. 8 are examples of questions necessary for attribute determination. When the answer is selected with the right button, the answer digitized from the internal attribute information input unit 306 is transferred to the internal attribute determination unit 302.

  The risk information recognition map 301 is set in accordance with the information to be provided, using representative information receivers assumed according to the field, type, content, etc. of information as samples, and principal component analysis using appropriate samples in advance. It is built on the basis of the results of analysis using general techniques such as statistical multiple analysis such as cluster analysis. In addition, the internal attributes for risk information shown in FIG. 7 change depending on the skills, proficiency, involvement, etc. of information recipients such as citizens for the target risk information, and changes in social conditions. The information recognition map 301 is corrected regularly or irregularly at an appropriate time.

  When the internal attribute determination unit 302 performs principal component analysis, cluster analysis, etc. using a statistical analysis tool such as SPSS, the risk determination information is added to the population by adding the attribute determination result of the information receiver to the population at any time or in a timely manner. The recognition map 301 may be updated. When the internal attribute determination unit 302 uses an approximate expression calculated in advance and performs the calculation of the principal component score and the cluster determination to belong, the coefficient of the approximate expression is changed corresponding to the change of the internal attribute. The correction of the approximate expression by changing the coefficient of the approximate expression or the like is performed regularly or irregularly at an appropriate time.

Here, a specific example in which a neural network that is good at quantitatively capturing human sensitivity is used for internal attribute determination will be briefly described.
The self-organizing map, which is a method of neural network, seems to have a certain order according to the mechanism of the system itself without preliminary knowledge of various multidimensional data without fine control from the outside. Can be clustered. Therefore, the creation of the risk information recognition map 301 and the internal attribute determination by the internal attribute determination unit 302 can be easily realized. In addition, when the feature of the input data changes, it is possible to detect it, perform additional learning of the feature, and automatically update the risk information recognition map 301 corresponding to the change of the situation and perform attribute determination (for example, , Otsuki et al., "Clustering with Self-Organizing Maps", http://www2.kanazawa-it.ac.jp/oyabu/som/somint.htm, Michibata et al., "Automatic Additional Learning System for Self-Organizing Maps", (See Journal of the Japan Fuzzy Society, Vol.14, No.2, pp.147-156 (2002-04)). In addition, internal attributes relating to information recognition such as information receivers' perception, reading, understanding, understanding, and judgment of information can be analyzed and classified using a self-organizing map. In addition, the information recognition map can be corrected as needed using a self-organizing map based on the accumulated data.

Next, an example of the correspondence between the cluster type (internal attribute) and the basic information attribute that the risk information to be provided should have will be described with reference to FIG.
A cluster type 1 information recipient corresponds to a summary summarizing points rather than detailed information, that is, information having a configuration and content attributes that conclude a conclusion in a single word. Cluster type 2 information recipients are associated with information that is accurate, has a specialized structure and content attributes. For cluster type 3 information recipients, the points are summarized rather than detailed information, and are explained in the order of the courses. ing. The information recipients of the cluster type 4 correspond to information having the structure and content attributes that are presented in detail and are explained in detail using a chart.

  In the information design rule management unit 317, a design rule for creating information satisfying the information attribute shown in the attribute correspondence table is registered. Based on the element data extracted by the element data extraction function according to the design rule, the information design rule management unit 317 uses the term / expression conversion unit 319, the chart creation unit 320, and the information construction unit 321 to select the type of each cluster. Create reassuring information corresponding to

The term / expression conversion unit 319 converts technical terms into general terms. Further, the term / expression conversion unit 319 converts numerical data and information with specialized content of numerical data into units and expressions that can be used in daily life and can be imaged in close proximity. As a specific example, the term / expression conversion unit 319 divides the specialized numerical data of chemical substances such as residual pesticide values extracted by information extraction into a familiar amount as an easy-to-image amount. Convert into converted expressions, comparative expressions for familiar quantities, etc. More specifically, the term / expression conversion unit 319 sets the unit “ppt” indicating the concentration of a chemical substance or the like, “a drop of a drop of eye drops (0.05 ml) to a 25 meter pool (width 12 meters, depth 1). (Concentration diluted with 100 cups of water of 5 meters) ", or the expression" contains one milk (200ml) of calcium (200ml) in one (10g) ". In addition, the amount of mercury contained in fish is converted to the amount contained in every piece, and the amount of pesticides used for the cultivation of agricultural products is imaged from “125g per 10a” to things around us. The possible amount is converted to the expression “amount of one tomato sprayed once with a household sprayer”.
The chart creation unit 320 also adds information such as a point of interest to a specialized chart and converts it so that the chart is easily understood.

Next, an example of basic information construction performed by the information construction unit 321 will be described with reference to FIGS. 10 (A), 10 (B), and 10 (C).
In the configuration example 1 shown in FIG. 10A, the information to be provided first is a batch so that the outlines of the fact information 102, the evaluation information 103, the basis information 104, the conclusion information 105, and the value-added information 106 can be listed. Each detailed information is arranged in the lower layer of each outline. It is designed to be read from top to bottom along the path without being conscious of the structure, and it is possible to read somewhat difficult grounds and reasoning information as needed. This configuration example 1 is a configuration suitable for cluster type 3, for example.
Configuration example 2 shown in FIG. 10B has a configuration in which fact information, evaluation information, ground information, conclusion information, and summaries and details of value-added information are collectively arranged in order. This configuration example 2 is suitable for a cluster type 1 that grasps the whole image while reading obliquely and reads detailed information as necessary, and a cluster type 4 that does not have to worry if all information is not read. is there.
In the configuration example 3 shown in FIG. 10C, only the titles of the fact information 102, the evaluation information 103, the basis information 104, the conclusion information 105, and the value-added information 106 are shown first, and each information is displayed in the lower layer. It is the composition which shows the outline and details. This configuration example 3 is a configuration suitable for the type of cluster 2 that grasps the entire configuration and reads only necessary information at random.

  The information providing system according to the present embodiment receives each type of information instead of adapting or concealing the risk information to be conveyed and the value-added information even if the risk information has contents that are disadvantageous to the information sender. Risk is a system that aims to correctly convey risk as risk. According to the present embodiment, for example, when the type 2 information receiver shown in FIGS. 7 and 9 is taken as an example, risk information that is difficult for the type 2 information receiver but rather hinders understanding is Is arranged in a lower layer so that it can be browsed, so that information of the configuration and contents that can be understood most by a type 2 information receiver is provided.

  Next, as an embodiment different from the above of the present invention, information receiver registration, authentication, personal information obtained from the information receiver, information on the internal attribute of the receiver determined by the internal attribute determination unit 302, etc. Furthermore, it is possible to add a personal attribute management unit for managing information such as information receiver log information and satisfaction with the provided information. In the authentication, the user is authenticated by the ID, password, etc. of the user such as the information receiver. In this embodiment, personal information related to the internal attribute determined by the internal attribute determination unit 302 is managed, and when an information receiver who has already determined and held the internal attribute information has accessed, Provide information such as the receiver's internal attributes and the content, level, etc. of the information corresponding to the internal attributes, and provide information without the internal attribute determination unit 302 as necessary. do. Further, in this information providing system, the results of past user log analysis and the like are accumulated. Further, after the information is provided, the satisfaction degree of the provided information is obtained from the information receiver and accumulated, whereby the satisfaction degree with respect to the provided information and the result of the log analysis are converted into the internal attribute determination unit 302 and the risk information recognition map 301. It can be used as basic data for such updates.

Next, an example of a business to which the information providing system according to the embodiment of the present invention is applied will be described below.
As a first example, an example of an embodiment in which the present system is applied to an information disclosure service such as environmental risk information by an administrative organization or the like will be described. Government agencies, for example, analyze risk information on chemical substances contained in foods such as seafood and agricultural products, and information on chemical substance movement and emissions by the PRTR method, etc. The impact on the ecosystem is evaluated, and information such as conclusions derived from the evaluation results is disclosed to the public. In this service, specialized information for providing easy-to-understand information to citizens by considering factors including the occupation and educational background of citizens, local conditions, social trends, etc. as the axis of risk information recognition map 301 An administrative person without knowledge can have citizens recognize risk information correctly.
In addition, for example, the element data DB 308 can utilize database information that is managed and managed by various independent administrative corporations or businesses.

As a second example, an example of application to a service in which an agricultural producer group or the like provides cultivation information and the like of agricultural products to be sold in a system such as Internet sales of agricultural products or the like will be described. In this example, in browsing the cultivation history information etc. of agricultural products purchased by consumers etc., for example, based on the identification code described in the purchased agricultural products, it is the risk information of the corresponding agricultural products via the traceability system Information on cultivation history such as the amount of agricultural chemicals used, usage standards, health impact assessment, conclusions, etc., and additional information such as cultivation policies of producers and producer groups, etc. are matched to the internal attributes of consumers It is possible to automatically provide the most easily understood configuration, contents, etc. Also, for example, by combining the interface with the agricultural product sales system, cultivation history management system, and traceability system that are already operated by producers and production organizations, internal attribute information input to the interface function with the consumer of the agricultural product sales system A database of a cultivation history system (not shown) in which element data corresponding to the cultivation history of the corresponding agricultural product is managed in cooperation with the traceability system. It is possible to extract element data from the database by the element data extraction unit 318.
As described above, the information providing system according to the embodiment of the present invention can be linked with existing various systems, and can independently manage only this system, so that it is owned by a plurality of organizations. For example, an ASP service can be provided as a function of correctly communicating safe information to information receivers having various internal attributes in cooperation with various information providing systems.

  As a third example, an example in which the present system is applied to education such as e-learning whose purpose is to make all the students understand the text of the same content. In education, for example, subjects that quantify and evaluate numerical data, and teach the conclusions derived from the evaluation results, are used as the axis of the risk information recognition map 301 (here, the information receiver is the same as the student). Select how to view, read, capture, understand, judge, reach. Providing educational materials with information attributes such as composition of information, level of detail, expression format, specialization, etc. that can be understood corresponding to the determined internal attributes of the students, the best for students Students can take lectures with easy-to-understand texts and study efficiently. In addition, by evaluating the attributes of the students in a timely manner, it is possible to grasp the degree of understanding, the degree of achievement, etc., and the educator can also provide detailed education for the individual students. In this case, how to read and capture the explanation corresponds to the cluster type of the information recipient, and the risk information recognition map 301 shown in FIG. 1 shows how to read, understand and understand the contents of textbooks and the like. Replace it with a cognitive map. Similarly, the internal attribute determination unit 302 and the like may be replaced with attribute determination regarding how to read, grasp, and understand the contents of textbooks and the like. These replacements are the same in the examples shown below. In addition, this system provides information on the optimal configuration and content for the internal attributes corresponding to the internal attributes such as how to read, understand, and understand the information of the information recipient. You may charge according to quality and quantity.

  As a fourth example, an example of various information providing systems, for example, an example of an information providing system utilized together with a marketing tool is shown. The principle of internal attribute judgment of this system is also used for marketing tools to provide information and products that citizens and consumers want, in accordance with the likes and dislikes of ordinary citizens and consumers. For example, using this system for the information providing unit 307 that should correctly convey the same message, using marketing tools for marketing-related services, and providing personal information managed by an integrated personal information management system (not shown) It can be applied to services.

  Further, each unit shown in FIG. 3 and each unit described above are basically mounted on a computer (server, personal computer), etc., and each unit is connected via an information communication network to distribute necessary information, and is editorial. Provide information provision services. The information communication network is constructed by a public network, a dedicated line, an IP network, a LAN, a WAN, or the like that connects computers when each function is individually installed in a computer. When a plurality of functions are mounted on one computer, they are constructed by an internal bus, an external bus, etc. in the computer.

  Note that the present invention is not limited to the above-described embodiment as it is, and can be embodied by modifying the constituent elements without departing from the scope of the invention in the implementation stage. In addition, various inventions can be formed by appropriately combining a plurality of components disclosed in the embodiment. For example, some components may be deleted from all the components shown in the embodiment. Furthermore, constituent elements over different embodiments may be appropriately combined.

The figure which shows the basic composition of relief information. The figure which shows an example of the relationship with the detailedness of the fact information which comprises the peace of mind and risk information which an information receiver acquires, and added value information. 1 is a block diagram of an information providing system according to an embodiment of the present invention. The flowchart in the case of providing the risk information of the operation | movement of the information provision system of FIG. 3 to an information receiver. (A) is a flowchart in the case where safe information is created in the operation of the information providing system in FIG. 3, and (B) is a process for determining the internal attribute of the information receiver in the operation of the information providing system in FIG. The flowchart which shows. The figure which shows an example of the axis | shaft which comprises the space of the risk information recognition map of FIG. The figure which shows the response | compatibility of the type of the cluster which comprises the risk information recognition map of FIG. 3, and its internal attribute. The figure which shows an example of the question group used when the question group management part of FIG. 3 collects. The figure which shows an example of a response | compatibility with the basic information attribute which the type of cluster (internal attribute) and the risk information to provide should have. The figure which shows the example of a basic information construction which the information construction part of FIG. 3 performs.

Explanation of symbols

DESCRIPTION OF SYMBOLS 101 ... Relief information, 102 ... Fact information, 103 ... Evaluation information, 104 ... Basis information, 105 ... Conclusion information, 106 ... Value-added information, 301 ... Risk information recognition map, 302 ... Internal attribute determination part, 303 ... Information attribute Allocation unit, 304 ... Information design / creation unit, 305 ... Information management DB, 306 ... Internal attribute information input unit, 307 ... Information provision unit, 308 ... Element data DB, 311 ... Question group management unit, 312 ... Attribute value analysis 313: Attribute allocation unit, 315 ... Attribute correspondence table, 316 ... Information attribute extraction unit, 317 ... Information design rule management unit, 318 ... Element data extraction unit, 319 ... Term / expression conversion unit 320 ... Chart creation unit, 321... Information construction unit.

Claims (22)

In an information provision system that processes information obtained from an information database and provides it to information recipients,
Question storage means for storing a plurality of questions for determining an internal attribute of the information receiver related to the recognition of the information when the information receiver recognizes the information;
Presenting means for presenting the plurality of questions to the information recipient;
An answer acquisition means for acquiring each answer to each question from the information receiver;
A cognitive map comprising a multidimensional space composed of a plurality of axes corresponding to a plurality of factors included in the internal attribute, and a cluster determined according to a region in the multidimensional space;
Calculation means for calculating where in the multidimensional space the internal attribute of the information receiver is located based on each answer;
Determining means for determining a cluster corresponding to the calculated position with reference to the cognitive map;
Corresponding to each of the clusters, attribute storage means for storing in advance information attributes related to the content of information that can be understood and understood most easily by the information receiver,
Selecting means for selecting an information attribute corresponding to the determined cluster with reference to the attribute storage means;
Information acquisition means for acquiring information from the information database;
Design rule storage means for storing a plurality of information design rules corresponding to a plurality of information attributes on a one-to-one basis;
Processing means for processing the acquired information in accordance with the information design rules;
An information management database storing processing information processed by the processing means in association with information attributes;
An information provision system comprising: provision means for extracting processing information corresponding to the information attribute selected by the selection means from the information management database and providing the extracted information to an information recipient.   The information providing system according to claim 1, wherein the internal attribute is an attribute related to recognition of information on how to read, read, grasp, understand, and judge information of an information receiver.   The information providing system according to claim 1, wherein the information attribute is an attribute relating to information content of information configuration, level of detail, expression format, and degree of specialization. The processing means includes
A language conversion means for converting the acquired information into terms and expressions in accordance with the information design rules;
When there is a figure, table, or text including numerical data in the acquired information, the numerical conversion means for converting the numerical data in accordance with the information design rule when the acquired information,
2. The apparatus according to claim 1, further comprising: a constructing unit configured to construct the converted term and expression and the converted numerical data in accordance with the information design rule. Item 4. The information providing system according to any one of Items 3 to 3.   The processing information includes factual information on facts, evaluation information on evaluation of the factual information, ground information on the basis of the evaluation information, conclusion information on conclusions summarizing these, and other editorial value articles including additional value information It is information, The information provision system as described in any one of Claims 1-4 characterized by the above-mentioned. Using representative information recipients assumed according to the field, type, content, etc. of editorial information to be provided as samples, and using a group of questions to determine internal attributes regarding information recognition of information recipients Deriving means for deriving a calculation algorithm for performing cluster determination for performing principal component score calculation and attribute assignment for attribute value analysis based on the results of principal component analysis and cluster analysis performed in advance,
The internal attribute regarding the perception of sensitive information such as how to read, read, grasp, understand, and judge the editorial information of the information receiver, and the answer from the information receiver of the question group, The information providing system according to any one of claims 1 to 5, further comprising a determination unit that makes a determination based on the prescribed simple calculation algorithm.   The information providing system according to claim 1, further comprising a determination unit that determines the internal attribute using a self-organizing map.   2. The update apparatus according to claim 1, further comprising an updating unit that determines the internal attribute using a self-organizing map and updates the cognitive map using the self-organizing map based on a determination result. 6. The information providing system according to any one of 5 above.   The information providing system according to any one of claims 1 to 8, wherein the information acquisition unit acquires information on facts of measurement data, process history data, and fact data from the information database. .   The providing means includes fact information on facts, analysis of the fact information, evaluation information on evaluation based on the analysis, basis information on the basis of the evaluation information, conclusion information on a conclusion summarizing these, and other value-added information The system for providing information according to any one of claims 1 to 9, characterized by providing reassuring information that conveys an arbitrary environmental risk and its evaluation to the information receiver.   Corresponding to the internal attribute of the information receiver, the system further comprises a billing means for providing information on the configuration and contents optimum for the internal attribute and charging according to the quality and quantity of the provided information. The information providing system according to any one of claims 1 to 10. In an information providing method for processing information obtained from an information database and providing it to an information recipient,
Preparing a question storage means for storing a plurality of questions for determining an internal attribute of the information receiver regarding the recognition of the information when the information receiver recognizes the information;
Presenting the plurality of questions to the information recipient;
Obtain each answer to each question from the information recipient,
Preparing a cognitive map comprising a multidimensional space composed of a plurality of axes corresponding to a plurality of factors included in the internal attribute, and a cluster determined according to a region in the multidimensional space;
Based on each answer, calculate where in the multidimensional space the internal attribute of the information recipient is located,
Determining a cluster corresponding to the calculated position with reference to the cognitive map;
Corresponding to each cluster, an attribute storage means for storing in advance information attributes relating to the content of information that can be easily understood and understood by the information receiver,
Refer to the attribute storage means, select an information attribute corresponding to the determined cluster,
Obtaining information from the information database;
A design rule storage means for storing a plurality of information design rules corresponding to a plurality of information attributes on a one-to-one basis,
Process the acquired information according to the information design rules,
Prepare an information management database that stores processing information processed in accordance with the information design rules in association with information attributes;
An information providing method, wherein processing information corresponding to the selected information attribute is extracted from the information management database and provided to an information receiver.   13. The information providing method according to claim 12, wherein the internal attribute is an attribute related to recognition of information on how to read, read, grasp, understand, and judge information of an information receiver.   14. The information providing method according to claim 12, wherein the information attribute is an attribute relating to information content of information configuration, level of detail, expression format, and specialty level. Processing the acquired information in accordance with the information design rules,
In accordance with the information design rules, the acquired information is converted into terms and expressions,
If there is a figure, table, or text that includes numerical data in the acquired information, the acquired information is converted into numerical data in accordance with the information design rule,
15. The method according to claim 12, wherein the acquired information is constructed in accordance with the information design rule to construct the converted terms and expressions and the converted numeric data configuration. The information provision method as described in any one.   The processing information includes factual information on facts, evaluation information on evaluation of the factual information, ground information on the basis of the evaluation information, conclusion information on conclusions summarizing these, and other editorial value articles including additional value information The information providing method according to claim 12, wherein the information providing method is information. Using representative information recipients assumed according to the field, type, content, etc. of editorial information to be provided as samples, and using a group of questions to determine internal attributes regarding information recognition of information recipients Based on the results of the principal component analysis and cluster analysis performed in advance, the calculation algorithm for performing cluster determination to calculate the principal component score and attribute assignment for attribute value analysis is derived.
The internal attribute regarding the perception of sensitive information such as how to read, read, grasp, understand, and judge the editorial information of the information receiver, and the answer from the information receiver of the question group, The information providing method according to any one of claims 12 to 16, further comprising a determination based on the prescribed simple calculation algorithm.   The information providing method according to any one of claims 12 to 16, further comprising determining the internal attribute by a self-organizing map.   17. The method according to claim 12, further comprising: determining the inner attribute using a self-organizing map, and updating the cognitive map using the self-organizing map based on the determination result. The information providing method according to any one of the above.   20. The information acquisition from the information database includes acquiring information on facts of measurement data, process history data, and fact data from the information database. Information providing method described in 1.   Providing the information recipient includes fact information about the fact, analysis of the fact information, evaluation information about the evaluation based on the analysis, basis information about the basis of the evaluation information, conclusion information about a conclusion that summarizes these, and other information 21. The information providing method according to any one of claims 12 to 20, characterized by providing reassuring information that includes an arbitrary environmental risk and its evaluation, which is composed of value-added information, to the information receiver. .   According to the internal attribute of the information receiver, it is further provided to provide information on the structure and contents optimum for the internal attribute, and to charge according to the quality and quantity of the provided information. The information provision method according to any one of claims 12 to 20.

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