JP2006074711A - Method of providing advertisement/propaganda information utilizing internet video communication in rental box shop - Google Patents

Method of providing advertisement/propaganda information utilizing internet video communication in rental box shop Download PDF

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Publication number
JP2006074711A
JP2006074711A JP2004285394A JP2004285394A JP2006074711A JP 2006074711 A JP2006074711 A JP 2006074711A JP 2004285394 A JP2004285394 A JP 2004285394A JP 2004285394 A JP2004285394 A JP 2004285394A JP 2006074711 A JP2006074711 A JP 2006074711A
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Prior art keywords
customer
shop
box
hereinafter referred
personal computer
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JP2004285394A
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Japanese (ja)
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Takuro Matsubara
卓朗 松原
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IBARAKI KENNAN SEIKATSUSHA NET
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IBARAKI KENNAN SEIKATSUSHA NET
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Abstract

<P>PROBLEM TO BE SOLVED: To increase the number of customers coming to a rental box shop by achieving an improvement in the motivation and quick responsiveness of advertisement/propaganda activities by allowing borrowers to take place in the activities in a method of advertisement/propaganda for increasing the number of the customers coming to the shop. <P>SOLUTION: The present invention comprises a device for a borrower to simultaneously broadcast display contents and a device for the on-demand broadcasting of a video image recording the contents through a video camera 2 connected to an Internet service provider network 4 by allowing the borrower of a box shelf 1 to install 30 or more boxes in order to attract customers to come to the rental box shop. The customer is capable of watching the video image on his/her home personal computer 5 or a mobile terminal 6. Furthermore, when simultaneously broadcasting a display article desired to sell on that day, automatic transmission announcement 7 of a view call is performed to a customer registered in advance by a telephone since the customer may not watch the personal computer occasionally, so that shop visit action 8 results therefrom. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

本発明は、インターネット映像通信を利用した広告宣伝システムの技術に関する。  The present invention relates to a technology for an advertisement system using Internet video communication.

従来のレンタルボックスショップにおける展示内容の広告宣伝方法は、店舗での看板のほか紙媒体による配布又は郵送あるいはインターネットの静止画によるホームページへの掲載である。  Conventional methods for advertising the contents of exhibition in rental box shops include distribution on paper media in addition to signboards at stores, mailing, or posting on homepages via still images on the Internet.

本発明は、レンタルボックスショップにおいて、小規模であるとか繁華街に所在しないとかの理由で、来店客数が少ない場合、店舗及び展示品の広告宣伝をする必要があるが、その方法は、店舗での看板のほか紙媒体による配布又は郵送あるいはインターネットの静止画によるホームページへの掲載であり、その効果は即時性を含めて充分ではなかった。本発明は、その規模を一定以上にし、インターネット映像通信を利用して、賃借者及びその関係者が参加した広告宣伝活動の積極化と即時性を高めることを解決して、来店者を増やそうとすることを課題とする。  In the rental box shop, it is necessary to advertise the store and the exhibit when the number of customers is small because it is small or not located in the downtown area. In addition to the signboards of the above, it was distributed on paper media or mailed or posted on a homepage as a still image on the Internet, and the effect was not sufficient including immediacy. The present invention intends to increase the number of visitors by increasing the scale of the scale and using Internet video communication to solve the problem of increasing the urgency and immediacy of advertising activities involving the lessees and related parties. The task is to do.

以上の課題を解決するために、本発明は、レンタルボックスショップにおいて、賃貸者が箱を30個以上設置し、インターネットサービスプロバイダー網に接続されている映像カメラを設置して、賃借者及びその関係者が展示品の内容を説明して同時放映する仕組み及びそれを録画した映像をオンデマンドで放映する仕組み並びに別に編集した映像記録を放映する仕組みを備えて、顧客が家庭のパソコン及び携帯端末から適宜その映像を見ることができるようにした。  In order to solve the above problems, the present invention provides a rental box shop in which a renter installs 30 or more boxes, installs a video camera connected to an Internet service provider network, and a renter and its relationship. The system allows the customer to explain the contents of the exhibit and broadcast it simultaneously, to broadcast the recorded video on demand, and to broadcast the edited video record separately. The video can be viewed as appropriate.

本発明によって、レンタルボックスショップにおける広告宣伝が、地域の顧客に対して即時に効果的かつ安価に行われ、タイミングの良い売買に繋がるとともに来店者を増やすことができる。  According to the present invention, an advertisement in a rental box shop is immediately and effectively performed at a low cost to local customers, leading to timely sales and increasing the number of visitors.

この発明の一実施形態を、図1に示す。ボックス棚1は、店舗の所有者である賃貸者が設置して、賃借者はその内の一以上のボックスを借り、自己の展示品を展示する。  One embodiment of the present invention is shown in FIG. The box shelf 1 is installed by a renter who is the owner of the store, and the renter rents one or more boxes among them and displays his / her exhibits.

賃借者が行う展示品の内容説明を映像カメラ2で撮影し、サーバー3を経由してインターネットサービスプロバイダー網4を通じて同時放映をし、顧客は家庭のパソコン5又は携帯端末6でその映像を見ることができる。  The explanation of the contents of the exhibits performed by the lessee is taken with the video camera 2 and simultaneously broadcast through the Internet service provider network 4 via the server 3, and the customer views the video on the home PC 5 or the mobile terminal 6. Can do.

映像の内容は、賃借者が自ら行う展示品の説明のほか、別に行われる展示品の勉強会の模様や展示品に関係する説明模様及び店舗の紹介である。  The contents of the video include an explanation of the exhibits that the renter himself / herself, as well as an explanation of the study session for the exhibits that are held separately, an explanation pattern related to the exhibits, and an introduction to the store.

また、事前に撮影して編集をした映像をサーバー3に記録して、その記録映像を顧客の家庭のパソコン5又は携帯端末6からオンデマンドで見ることができる。  In addition, a video that has been shot and edited in advance can be recorded on the server 3 and the recorded video can be viewed on demand from the personal computer 5 or the portable terminal 6 at the customer's home.

この動画映像に誘引された顧客は、店舗へ来店8し、展示品に関し注文することになる。  The customer who is attracted to the moving image comes to the store 8 and places an order for the exhibit.

店舗に設置されたレンタルボックス1の箱の数は30個以上とする。  The number of rental boxes 1 installed in the store is 30 or more.

「実施形態の効果」
箱を30個以上設置することにより、箱の賃貸者が一箱当たり月5,000円のレンタル料金を設定すると月額15万円を売上げることができるので、店員を雇って運営維持するのに最低限の店舗経営が可能となる。
"Effect of embodiment"
By installing more than 30 boxes, if the renter of the box sets a rental fee of 5,000 yen per month, he can sell 150,000 yen per month. Minimal store management is possible.

さらに、賃借者の展示品の内容をインターネット映像通信で広告するとき、30種類以上あるので比較宣伝ができて相乗効果のある広告宣伝が可能となる。  Furthermore, when advertising the contents of a renter's exhibit through Internet video communication, since there are more than 30 types, comparative advertising can be performed and advertising with a synergistic effect becomes possible.

賃借者がその日のうちに売ってしまいたい展示品については、同時放映で説明することにより、顧客の即刻来店を促し、販売に繋がる。  Exhibits that the renter wants to sell on the same day will be explained at the same time, prompting customers to visit the store immediately and leading to sales.

その場合、顧客がパソコン5または携帯端末6を見ていないことがあり、その同時放映を見てもらうために、あらかじめ登録された顧客の電話番号へ視聴催促の自動発信アナウンス7を行う。  In that case, the customer may not be watching the personal computer 5 or the portable terminal 6, and in order to see the simultaneous broadcast, the automatic transmission announcement 7 for viewing prompting is performed to the customer's telephone number registered in advance.

あらかじめ登録された顧客は、性別、年齢別、好み又は趣味・嗜好、家族状況及び家屋状況で分類され、同時放映の内容により、マッチする者に対して、自動発信アナウンス7を行う。Customers registered in advance are classified according to gender, age, preference or hobby / preference, family situation, and house situation, and an automatic transmission announcement 7 is made to those who match based on the contents of simultaneous broadcasting.

「実施形態の効果」
自動発信アナウンス7により、同時放映を見ていなかった顧客が、パソコン5又は携帯端末6のスイッチを入れ、その放映を見ることにより、来店行動8に繋がる。
"Effect of embodiment"
By the automatic transmission announcement 7, the customer who has not seen the simultaneous broadcast turns on the personal computer 5 or the portable terminal 6 and sees the broadcast, thereby leading to the store visit action 8.

本発明の全体のシステムについて、一実施形態を示す説明図である。It is explanatory drawing which shows one Embodiment about the whole system of this invention. レンタルボックスの形状とボックス棚の形状を示す斜視図である。It is a perspective view which shows the shape of a rental box and the shape of a box shelf.

符号の説明Explanation of symbols

1 ボックス棚
1a 標準的な1つの箱
2 映像カメラ
3 サーバー
4 インターネットサービスプロバイダー網
5 家庭のパソコン
6 携帯端末
7 視聴催促の自動発信アナウンス電話
8 誘引による来店行動
1 Box shelf 1a Standard 1 box 2 Video camera 3 Server 4 Internet service provider network 5 Home PC 6 Mobile terminal 7 Automatic announcement announcement phone call 8 Invite to the store

Claims (2)

棚状に構成された箱を30個以上設置したレンタルボックスショップにおいて、箱を賃借して商品又はカタログ(以下「展示品」と言う。)を展示する者(以下「賃借者」と言う。)がその展示内容を宣伝するため、並びに店舗自体を宣伝するため、箱を賃貸する者(以下「賃貸者」と言う。)がインターネットサービスプロバイダー網に接続されている映像カメラを備えて、展示品及び店舗の内容の動画映像をインターネットを通じてパソコン又は携帯端末で見ることにより来店が誘引される者(以下「顧客」と言う。)に対して、ライブのストリーミング放送(以下「同時放映」と言う。)をすることと、その録画をサーバーに記録して、後刻オンデマンドで見ることができるようにすること並びに別途編集した説明の動画をサーバーに記録してオンデマンドで見ることができるようにすることを特徴とする広告宣伝情報の提供方法  A rental box shop with 30 or more shelves configured to rent a box and display products or catalogs (hereinafter referred to as “exhibits”) (hereinafter referred to as “renters”). In order to promote the contents of the exhibition, as well as to promote the store itself, the person who rents the box (hereinafter referred to as “renter”) has a video camera connected to the Internet service provider network, and exhibits In addition, a live streaming broadcast (hereinafter referred to as “simultaneous broadcast”) is provided to a person who is invited to visit the store (hereinafter referred to as “customer”) by viewing a moving image of the contents of the store on a personal computer or mobile terminal through the Internet. ) And recording the recording on the server so that it can be viewed on demand at a later time. It provides a method of advertising information, characterized in that to be able to see record to on demand 請求項1記載の、同時放映をすることにおいて、その時に顧客がパソコン又は携帯端末を見ていない場合があり、この視聴を促すため、あらかじめ登録された顧客に対して、電話による自動発信アナウンスを行うことを特徴とする視聴促進の連絡方法  In simultaneous broadcasting according to claim 1, a customer may not be watching a personal computer or a mobile terminal at that time, and in order to promote this viewing, an automatic transmission announcement by telephone is made to a customer registered in advance. A viewing promotion contact method characterized by
JP2004285394A 2004-09-01 2004-09-01 Method of providing advertisement/propaganda information utilizing internet video communication in rental box shop Pending JP2006074711A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007108285A1 (en) 2006-03-17 2007-09-27 Nifco Inc. Filter device

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007108285A1 (en) 2006-03-17 2007-09-27 Nifco Inc. Filter device

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