JP2006053882A - Advertisement distribution/erasure system and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To cause a network terminal to obtain data when an advertisement client intends to distribute an advertisement, to surely annunciate it to users with immediacy, and to erase the data from the network terminal after annunciation completion. <P>SOLUTION: In relation to a server 12 allowing the advertisement client 11 to access it to register information therein and the network terminal 13 connected to the server 12 via a network, the server 12 provides a trigger to the network terminal 13 from the server 12 when the advertisement client 11 registers advertisement data to the server 12; the terminal 13 obtains the advertisement data from the server 12 in response to it; it is annunciated on each terminal 13 in an annunciation period designated by the advertisement data; and the advertisement data are erased from each terminal 13 when the annunciation period has expired. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertisement distribution erasing system and a program in a user terminal and a server connected via a network.

  It has been common for newspapers, magazines, or broadcast media to be used by shops or service providers to expand their demand by advertising their products or services to consumers or users. In the case of community-based retail stores or service providers, flyer advertisements (newspaper insert advertisements) are also effective and widely used.

Further, along with the development of transportation means, advertisements or information providing services using the Internet are becoming widespread with the spread of personal computer (hereinafter referred to as personal computer) networks. The prior art of such an electronic information providing service is an advertisement distribution system for causing a flyer advertisement to be posted on its own WEB and transmitting it to a selected customer as an advertisement e-mail, such as “Advertisement Distribution Erasing System” in Patent Document 1 below. Is disclosed.
JP 2003-187149 A

  However, advertisement distribution methods using newspapers, magazines, or broadcast media required prior registration, and the advertising client was unable to distribute advertisements to users on a large scale, and lacked immediacy. . The user is also required to discard and erase data sent in large quantities as appropriate.

  In addition, the means for displaying advertisements on the Internet, such as homepages, is immediate, but the user must be accessing the page with the advertisement, and the advertisement will be delivered reliably at the specified time. It was difficult to erase.

  Therefore, in order to solve the above-described conventional problems, the advertisement delivery erasure system of the present invention is connected to an advertisement server through which a client can write, register, and deliver advertisement data to the advertisement server via a network. In the user terminal, the advertisement server gives a trigger to the user terminal via the network when the advertisement data is registered from the advertisement client, and the user terminal acquires data from the advertisement server in response to the trigger. To do.

  The advertisement data includes information indicating the notification period. The date and time information by the calendar of the user terminal is compared with the notification period information, displayed in each user terminal during the notification period, and deleted from the user terminal when the notification period expires. To do.

  As a result, the advertisement desired by the advertisement client can be displayed on the user terminal for a desired time, a desired period, and can be deleted from the user terminal when the desired period has passed. It becomes possible to control.

  An advertisement delivery erasing system and a program according to the present invention include an advertisement server that an advertisement client can access and register information, and a user terminal that is connected to the advertisement server via a network. When advertisement data is registered, a trigger is transmitted to the user terminal, and the user terminal acquires the advertisement data from the advertisement server in response to the trigger and displays the advertisement data on each user terminal only within the notification period. Since it is possible to efficiently notify the user with immediacy on the network user terminal at the time when the client wants to distribute the advertisement, the advertisement after the notification period has passed is deleted by each user terminal. There are always only advertisements within the expiration date.

  The first invention is an advertisement client terminal that creates advertisement data and performs registration work, an advertisement server that stores advertisement data created by the advertisement client terminal and distributes the advertisement data to a user, and receives and displays the advertisement data And after the advertisement client terminal writes the advertisement data to the advertisement server, the advertisement server sends a trigger to the user terminal, and the user terminal receives the trigger and then the server In the advertisement delivery erasure system for acquiring the advertisement data, comparing the date and time of the calendar means provided in the user terminal, and displaying the advertisement data only during the notification period included in the advertisement data, the user terminal By comparing the date and time of the means and deleting the advertisement data after the notification period has passed, The end side compares the notification period with the date and time of the calendar means provided in the user terminal, and deletes the advertisement data whose validity period has expired, so only the fresh and valid advertisement data is always stored in the user terminal. It becomes possible.

  In a second aspect of the present invention, particularly in the advertisement delivery erasure system of the first aspect, the user terminal is provided with a capacity monitoring means capable of monitoring the capacity of the memory for storing the advertisement data, and the presence of the advertisement data exceeding the assumed memory capacity is detected. If it is detected, it is deleted regardless of the notification period, so it is possible to prevent the user terminal from acquiring a new advertisement due to the presence of advertisement data including an inappropriate or incorrect notification period, or to prevent system failure of the user terminal. It becomes.

  According to a third aspect of the present invention, in particular, in the advertisement delivery erasure system of the first aspect, the user terminal includes a capacity monitoring unit capable of monitoring a memory capacity for storing advertisement data, and detects the presence of advertisement data exceeding an assumed memory capacity. In this case, since it is deleted preferentially from the advertisement data whose notification period is approaching, it is possible to store only the latest information advertisement data in the user terminal without the user terminal failing.

  In a fourth aspect of the invention, particularly in the advertisement delivery erasure system of the first aspect, a plurality of pieces of advertisement data with overlapping display times, including information indicating the degree of importance in the advertisement data and displayed in the same time zone on the user terminal, are displayed. If present, the information indicating the degree of importance is compared and the advertisement data with higher importance is preferentially displayed, so that temporary, urgent and most important information such as earthquake information, blame information, and fire information is displayed. If the information is registered as the most important advertisement data, it can be displayed on the user terminal with the highest priority.

  According to a fifth aspect of the present invention, in the advertisement delivery erasing system of the first aspect of the invention, there are a plurality of pieces of advertisement data with overlapping display times that are displayed in the same time zone on the user terminal including information indicating the degree of importance in the advertisement data. If there is the same information indicating the degree of importance, the newest advertisement data in the notification period is preferentially displayed, so that the latest data can be notified from the same priority.

  In a sixth aspect of the invention, particularly in the advertisement delivery erasure system of the first aspect, when the advertisement data includes information indicating the degree of importance and the advertisement data exceeds the memory capacity assumed in the user terminal, the advertisement having a low degree of importance Since the data is erased in order, it is possible to leave information with high importance on the user terminal and display it on the user terminal with the highest priority.

  In a seventh aspect of the invention, particularly in the advertisement delivery erasing system of the first aspect of the invention, the advertisement data includes information indicating the degree of importance, and there is advertisement data exceeding the memory capacity assumed in the user terminal, and the information indicating the degree of importance. Since the advertisement data are deleted in order from the oldest advertisement data in the notification period, it is possible to keep the latest data from the same priority.

  In the eighth invention, particularly in the advertisement delivery erasing system of the first invention, since the advertisement data acquired from the advertisement server includes information for deleting the advertisement data, the advertisement client distributes the advertisement data after the advertisement data is delivered. It is possible to cancel and delete the distributed advertisement data, and the convenience of the advertisement client is improved.

  In the ninth aspect of the invention, in particular, in the advertisement distribution erasure system of the first aspect, the advertisement data is deleted at the time of the periodic processing. Therefore, the advertisement data is deleted by performing in combination with other periodic processing such as system maintenance. The timing can be managed strictly and reliably.

  The tenth aspect of the invention is particularly applicable when the user terminal is activated within the notification period, or when the user terminal is activated after the notification period, in the advertisement distribution elimination system of the first aspect of the invention. Since the advertisement is deleted, quick processing or response is possible.

  An eleventh invention is a program for causing a computer to execute at least one function in the advertisement delivery erasing system according to any one of the first to ninth inventions. According to this configuration, an advertisement client delivers an advertisement. It is possible to notify the user with immediacy on the network terminal at the desired time, and to delete the advertisement data only after the notification period has passed. Easily realize part or all of the system of the present invention as a program by cooperating hardware resources such as a computer (microcomputer), RAM, ROM, storage device, I / O, etc., computer, server, etc. can do. Also, by recording the program on a recording medium or distributing the program using a communication line, program distribution can be realized extremely easily compared to other means.

  Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings. Note that the present invention is not limited to the embodiments.

(Embodiment 1)
FIG. 1 is a diagram showing a system configuration, in which a plurality of advertisement client terminals 11A to 11C are connected to an advertisement server 12 via a network such as the Internet. The advertising client is not necessarily for commercial profit, but may be a municipal public relations department or a government office that provides information on disaster prevention. Information registered in the advertisement server by the advertisement client may be not only for commercial profit, but also public information or emergency information at the time of disaster prevention. When connecting to the advertisement server 12 from the plurality of advertisement client terminals 11A to 11C, the communication path may be encrypted by a virtual private network (VPN) or SSL.

  Similarly, the advertisement server 12 and the plurality of user terminals 13A to 13C are connected via a network. The advertisement server 12 transmits simple information serving as a trigger to the user terminals 13A to 13C. The user terminal that has received the trigger analyzes the contents of the trigger, accesses the advertisement server 12 according to the analysis result, and acquires necessary information from the advertisement server 12. At this time, virtual private network (VPN) or SSL encryption may be used.

  The advertisement server 12 that transmits a trigger to the user terminal and the advertisement server 12 from which the user terminal acquires information are not necessarily configured by a single casing, and a plurality of casings may be provided at the same place or at completely different places. It may be separated into bodies.

  In addition, since the user terminals 13A to 13C access the advertisement server 12 and acquire information, the user terminal should acquire and hold, or eventually be deleted from the user terminal when the notification period expires. All the information is centrally managed by the advertisement server 12, and the advertisement server 12 grasps the information held by the user terminal.

  Next, FIG. 2 shows a system configuration in which the gas home terminal is a user terminal in FIG. Hereinafter, the description will be continued by taking a gas security system using a gas home terminal as an example.

  FIG. 2 is a configuration diagram of the gas security system. The server 14 is connected to the user's gas home terminal 13 via a network, and the meter reading information and security information of the gas meter 15 connected via the gas home terminal 13. It has a function to store and manage.

  The home terminal 13 is wirelessly connected to the gas meter 15 in the house, and the gas home terminal 13 can sound an alarm or display a countermeasure when an abnormality occurs in the gas meter. . For this reason, this home terminal inevitably has to be always connected to the network for 24 hours, and the gas home terminal 13 itself is easily noticeable such as a kitchen or living room, and the user can immediately access it and confirm the situation. It is installed in a place where it is possible to monitor gas security.

  In the present embodiment, a specific low power radio is used as an in-home communication medium between the gas home terminal 13 and the gas meter 15.

  In the case of gas companies, services are provided in relatively small management areas and areas, so the same gas home terminals are widely used as infrastructure in each management area and area. is there. Therefore, it is a system that is best at distributing advertisement information limited to a local area, bargain information of a local store, public information information unique to a local area, and local disaster information.

  The gas home terminal 13 includes a calendar means 50 for managing the date and time, a memory 51 for storing advertisement data, and a capacity monitoring means 52 for monitoring the free capacity of the memory 51.

  FIG. 3 shows a sequence for distributing data such as advertisements in the system of FIG. The advertisement client 11 transmits an advertisement data registration request 16 to the server 12 at a timing when the advertisement is desired to be distributed. The server 12 receives the registration from the advertisement client 11 and transmits a data registration notification 17 that informs that new advertisement data has been registered to the home terminal 13.

  The home terminal 13 that has received the data registration notification 17 uses this as a trigger to transmit a data acquisition request 18 to the server 12 and receive the acquisition data 19.

  The home terminal 13 that has successfully received the data basically notifies the user of the advertisement by the process of the internal process 20 as it is. By using the gas home terminal 13, it is always connected to the network, can be notified to the user with little time delay, and is more likely to be transmitted to the user due to the location of the installation. Distribution, accurate publicity information distribution according to the situation, and emergency information distribution that can improve safety are possible.

  The detailed operation of the internal process 20 will be described below. FIG. 4 shows a configuration example of the acquired data 19 from the server 12.

The data ID 40 is an identification code of the data 19 itself, and is different for each acquired data. When the home terminal 13 receives the erase flag 41 in a state where this flag is set, the contents of the memory 51 are erased. The erasure flag 41 can also include information on one or more data IDs 40 to be erased. It is in a state that is not set in the distribution of normal advertisement data.
The importance level 42 is a value representing the importance level of the broadcast advertisement data, and is expressed in, for example, a hexadecimal number following “! 0x”, and the importance level increases as the value increases. This importance level 42 is also used when erasing the contents of the memory 51, and a detailed description will be given below.

The notification time specification 43 is a time at which notification of the advertisement is started, and the notification period specification 44 indicates a notification period.

  The notification period designation 44 is also used when erasing the contents of the acquired data 19 stored in the memory 51, and a detailed description will be given below.

  The data 19 is basically stored in the memory 51, and a plurality of data 19 may exist in the memory 51.

  FIG. 5 shows an operation sequence A for the internal processing 20.

  If the erasure flag 40 is set at 60 in FIG. 5, the entire contents of the memory 51 are erased and the received acquired data 19 is also erased. Even when the capacity monitoring means 52 determines that there is no free space in the memory 51 in 61, the entire contents of the memory 51 are erased in 67 and the received acquired data 19 is discarded.

  When none of the above applies, the acquired data 19 is stored in the memory 51 (61), and the advertisement notification is made after waiting until the notification time at 62 (63), and the interruption processing by the user is received at 64, or notification at 65 After the period, the advertisement notification is stopped at 66 and the data stored at 62 is deleted from the contents of the memory 51 at 70. The timing of executing 70 may be immediately after 66, or may be executed there if there is other periodic processing that is performed daily or periodically.

  For example, the calendar means 50 may be used to detect a predetermined date and time or a predetermined time every day, and periodically access the server 14 as system maintenance to download a new fee table or an updated program. For example, the data stored in 62 can be erased by executing 70 at that time. As a result, it is possible to manage the timing for deleting the advertisement data strictly and reliably. Even when the home terminal is activated, it can be used for displaying advertisement data and deleting advertisement data. That is, the advertisement can be displayed when the user terminal is activated within the advertisement notification period, or the advertisement can be deleted when the user terminal is activated after the notification period.

  However, although the implementation shown in FIG. 5 is very easy to implement, all the data in the notification period may be erased, and the importance 41 information is not considered at all. It is not necessarily suitable for handling certain important data. Further, since it is not possible to leave the acquired data 19 in the memory 51 according to the degree of importance, a method that takes them into consideration will be described below.

  FIG. 6 shows an operation sequence B for the internal processing 20.

  By including the information of the data ID 40 in the erasure flag 40, if the erasure flag 40 is set at 60, the data ID specified in the erasure flag is erased from the memory 51 at 71 to secure a space. The processing after data storage in 62 memory 51 and notification time standby is performed.

  If the capacity monitoring means 52 finds that there is no free space in the memory 51 in 61, the contents of the memory 51 are erased in 72 according to a certain rule. According to a certain rule, data whose remaining notification period 43 is less than the date and time of the calendar means 50 is deleted, or data with a lower priority than the priority 42 of received data exists in the memory 51. In such a case, only one corresponding data is deleted, or when data having a lower priority than the priority 42 of the received data exists in the memory 51, all the corresponding data is deleted or received. As an example, when data having the same priority level 42 as the data priority level exists in the memory 51, the notification period designations 44 of the data having the same priority level are compared and deleted in order from the oldest one. .

  In the same manner as in FIG. 6, after erasing from the memory 51 to secure a vacant space, processing after 62 data storage in the memory 51 and waiting for the notification time is performed.

  FIG. 7 shows an internal operation sequence of the public information notifying process 63 when there is a possibility that a plurality of data to be notified in the same time zone exists in the memory 51.

  At 80, it is checked whether there is data to be notified in the same time zone in the memory 51. If there is no data, the data acquired this time is selected as it is at 82 and notified at 83. If there are two or more advertisement data to be notified in the same time period, the respective importance levels 42 are compared at 81, and the highest importance level is selected and notified at 83. If all the data have the same importance level at 81, the latest data in the notification period is selected.

  In the present embodiment, the gas home terminal is used as an example, but the present invention can be applied to various network terminals.

  In this embodiment, wireless is used as a communication medium in the house, but the same effect can be obtained by using any communication medium such as wired communication using a dedicated line, power line carrier communication, infrared communication, and optical fiber communication. Is.

  In this embodiment, communication control is performed using a gas communication protocol, but it is also possible to have a function of controlling home appliances in the house by providing another communication protocol control function.

  In this embodiment, the Internet is used as a network. However, a similar system can be constructed using a network such as a dedicated line, a LAN, or a virtual private network (VPN). It does not depend on the line.

  As described above, in the present embodiment, the advertisement client acquires the advertisement by including the data specifying the time for notifying the advertisement on the terminal in the advertisement information acquired from the server by the network terminal. It is possible to delete the advertisement information from the network terminal after the notification and the designated time have passed on the network terminal at the time of delivery.

  In addition, since the advertisement information includes information indicating the degree of importance, the advertisement information with a higher degree of importance is displayed even during the time when other advertisements are displayed. Therefore, not only the advertisement information but also emergency information notification at the time of disaster It is also effective for such applications.

  In the form of the present embodiment, since the network terminal that is always connected is used, the advertisement is displayed on the network terminal at the time intended by the advertisement client, and the advertisement can be surely distributed and deleted to the user.

  Note that the means described in this embodiment causes hardware resources such as a CPU (or microcomputer), a RAM, a ROM, a storage / recording device, an electrical / information device including an I / O, a computer, a server, and the like to cooperate. You may implement with the form of a program. In the form of a program, new functions can be easily distributed / updated and installed by recording them on a recording medium such as magnetic media or optical media or distributing them via a communication line such as the Internet.

  As described above, the advertisement delivery erasing system and the program thereof according to the present invention gives a trigger from the server to the network terminal when the advertisement data is registered from the advertisement client to the server, and the terminal sends the advertisement to the server accordingly. Since data is collected and notified on each terminal, the advertisement client notifies the user with immediacy on the network terminal at the time when the advertisement is desired to be delivered, and is deleted from the network terminal when the advertisement becomes invalid. Not only for home terminals for gas security, but also for home terminals for home appliances and security equipment, large signboard monitors installed on the street, electric bulletin boards, in-car LCD monitors installed in trains, etc. It can be applied, and it is possible to easily build a system that produces a large advertising effect

Configuration diagram of advertisement delivery erasure system of the first embodiment Gas home terminal and configuration diagram of gas security system using it Data distribution sequence diagram of the first embodiment Acquired data configuration diagram of the first embodiment Acquired data internal processing operation flowchart of the first embodiment Acquired data internal processing operation flowchart of the first embodiment Internal operation flowchart of the time-overlapping publicity notification process of the first embodiment

Explanation of symbols

11 advertising client terminal 12, 14 server (advertising server)
13 Home terminal (user terminal)
17 Data registration notification (trigger)
19 Acquired data 50 Calendar means 51 Memory 52 Capacity monitoring means

Claims (11)

An advertisement client terminal that creates advertisement data and performs registration work, an advertisement server that stores advertisement data created by the advertisement client terminal and distributes it to a user, and a user terminal that receives and displays the advertisement data After the advertisement client terminal writes the advertisement data to the advertisement server, the advertisement server sends a trigger to the user terminal, and the user terminal acquires the advertisement data from the server after receiving the trigger. In the advertisement delivery erasure system for comparing the date and time of the calendar means provided in the user terminal and displaying the advertisement data only during the notification period included in the advertisement data, the user terminal compares the date and time of the calendar means. And deleting the advertisement data that has passed the notification period. System. The user terminal is provided with a capacity monitoring unit capable of monitoring a memory capacity for storing advertisement data, and when the presence of advertisement data exceeding an assumed memory capacity is detected, the advertisement data is erased regardless of a notification period. The advertisement delivery erasing system according to claim 1. The user terminal is equipped with a capacity monitoring means capable of monitoring the memory capacity for storing the advertisement data, and when the presence of advertisement data exceeding the assumed memory capacity is detected, the user terminal is preferentially deleted from the advertisement data whose notification period is approaching. The advertisement delivery erasing system according to claim 1. When there is a plurality of advertisement data with overlapping display times that are included in the advertisement data and displayed in the same time zone on the user terminal, the information indicating the degree of importance is compared with the degree of importance. 2. The advertisement delivery erasing system according to claim 1, wherein high advertisement data is preferentially displayed. When there is a plurality of advertisement data with overlapping display times that are displayed in the same time zone on the user terminal, including information indicating the degree of importance, and the information indicating the degree of importance is the same, the notification period The advertisement delivery erasing system according to claim 1, wherein the newest advertisement data is preferentially displayed. The advertisement distribution deletion according to claim 1, wherein the advertisement data includes information indicating the degree of importance, and when there is advertisement data exceeding a memory capacity assumed in the user terminal, the advertisement data is deleted in order from the advertisement data having the lowest degree of importance. system. When the advertisement data includes information indicating the degree of importance, and there is advertisement data exceeding the memory capacity assumed in the user terminal, and the information indicating the degree of importance is the same, the advertisement data is deleted in order from the oldest advertisement data in the notification period The advertisement delivery erasing system according to claim 1. The advertisement delivery erasing system according to claim 1, wherein the advertisement data acquired from the advertisement server includes information for deleting the advertisement data. The advertisement distribution erasing system according to claim 1, wherein the advertisement data is deleted during periodic processing of the advertisement distribution erasing system. The advertisement distribution erasing system according to claim 1, wherein the advertisement is displayed when the user terminal is activated within the notification period, or the advertisement is deleted when the user terminal is activated after the notification period. . A program for causing a computer to execute at least one of the advertisement delivery erasure systems according to claim 1.

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