JP2006031643A - Advertisement system and advertisement method for mobile shop - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement system and an advertisement method for a mobile shop, performing advertisement for the mobile shop by transmitting an advertisement page of the mobile shop to an unspecified large number of terminals present inside a wireless network space using a wireless LAN device. <P>SOLUTION: A peddling node 20 detects a signal transmitted by a wireless network presence signal generation part 12, and participates inside a wireless network. In the peddling node 20, an advertising html page transmission part 21 transmits an advertising html page to a plurality of terminal nodes 30 present inside the wireless network. The terminal node 30 decides whether a keyword stored in a user keyword storage part is included in the transmitted advertising html page or not. When the keyword is included, the terminal node 30 stores it into a consent advertising html page storage part 32, starts a Web browser, and displays the advertising html page. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  TECHNICAL FIELD The present invention relates to a mobile store advertisement system and a promotion method performed by a mobile store such as a stall using the Internet, and in particular, a mobile store advertisement system for advertising a mobile store to an unspecified number of terminals in a wireless LAN environment. And advertising methods.

  There are many websites on the Internet that sell a wide variety of services and goods. A general user generally searches for those websites using a search engine from a web browser, accesses the website, and purchases services and articles. JP-A-2002-150113 (hereinafter referred to as Patent Document 1) is cited as a method for selling articles on the Internet.

The invention described in Patent Literature 1 makes it easy to search for a mobile store when a user intends to use it by opening a homepage on the Internet and displaying information on the current position of a plurality of mobile stores on a map. To make it easier to use.
JP 2002-150113 A

  However, in the invention described in Patent Document 1, the GPS receiver installed in the mobile store only detects the current location of the mobile store and displays the current location information on a map on the homepage. A customer who wants to use a mobile store is limited only when he / she sees a mobile store moving along a certain route or knows the existence of a homepage established by the mobile store in advance.

  The present invention has been made in view of such problems, and in a wireless network space using a wireless LAN device, an advertisement for a mobile store is provided to users of an unspecified number of terminal nodes existing in the wireless network space. An object of the present invention is to provide an advertising system and an advertising method for a mobile store that advertises the mobile store by transmitting a page.

  In order to achieve the above object, a mobile store advertising system according to claim 1 comprises management means for managing IP addresses and wireless network signal transmitting means for continuously transmitting a signal indicating the presence of a wireless network. A network management terminal, a detection means for detecting a signal indicating the presence of a wireless network transmitted by the wireless network signal transmission means, and an advertisement transmission means for transmitting an advertisement for a mobile store to a customer terminal existing in the wireless network. A mobile store terminal, a customer terminal, a storage unit that stores a keyword set in advance, a determination unit that determines whether a keyword stored in the storage unit is included in the advertisement transmitted by the advertisement transmission unit; And a means for displaying on the web page the advertisement determined to contain the keyword by the determining means, When the moving store terminal detects a signal indicating the presence of the wireless network by the detecting means, the moving store terminal acquires an IP address managed by the managing means, participates in the wireless network, and moves to a plurality of customer terminals existing in the wireless network. The advertisement is transmitted.

  The invention according to claim 2 is the mobile store advertising system according to claim 1, wherein the detecting means detects the signal transmitted by the wireless network signal transmitting means while the mobile store is moving. It is in a state where it can always be detected.

  The invention described in claim 3 is the mobile store advertising system according to claim 1, wherein the determining means determines that the keyword stored in the storing means is not included in the transmitted advertisement. It is characterized by discarding advertisements.

  According to a fourth aspect of the present invention, there is provided the mobile store advertising system according to the first aspect, wherein the determining means includes an advertising storing means for storing an advertisement determined to contain a keyword.

  A fifth aspect of the present invention is the mobile store advertising system according to the fourth aspect, wherein the keyword stored in the storage unit is changeable.

  The mobile store advertising method according to claim 6, wherein when the mobile store detects a signal indicating the presence of a wireless network from the network management terminal, and the mobile store detects a signal indicating the presence of the wireless network, the network management The process of receiving an arbitrary IP address from a plurality of IP addresses provided in the terminal, and the mobile store receiving the IP address participates in the wireless network and transmits the advertisement of the mobile store to a plurality of customer terminals existing in the wireless network. And the customer terminal that has received the advertisement from the mobile store determines whether the preset keyword is included in the received advertisement, and the received advertisement includes the keyword by the determining process. If it is determined that the advertisement contains a keyword, Characterized in that it has.

  The invention according to claim 7 is the mobile store advertising method according to claim 6, wherein the determination step discards the advertisement when it is determined that the keyword is not included in the advertisement transmitted from the mobile store. It is characterized by doing.

  The invention according to claim 8 is the mobile store advertising method according to claim 6, wherein the detection step is a state in which a signal indicating the presence of the wireless network transmitted from the network management terminal can be always detected. And

  The invention described in claim 6 is the mobile store advertising method according to claim 6, wherein the determining step includes a step of storing an advertisement determined to contain a keyword.

  From the above description, in the mobile store advertising system and method of the present invention, when the mobile store advertises using the Internet, a public area wireless LAN service such as an ad hoc network is provided, and there are many unspecified terminals. In the space to be transmitted, the mobile store transmits an advertising page for advertising to an unspecified number of terminals. On the other hand, a large number of unspecified devices display whether or not the sent advertisement page is displayed based on the keyword set individually in advance, and whether or not the set keyword is included. can do. As a result, the mobile store side can advertise to an unspecified number of terminals, and users of an unspecified number of terminals that can be customers can receive only advertisements of their favorite mobile stores. And avoid unnecessary advertisements.

Next, embodiments of the present invention will be described with reference to the accompanying drawings.
The mobile store advertising system according to the present invention includes a network management node 10, a commerce node 20, and a terminal node 30. Further, the network management node 10 includes a node address management unit 11 and a wireless network presence signal generation unit 12, and the travel node includes an advertising html page transmission unit 21, an advertising html page storage unit 22, and a wireless network signal detection unit. 23, a web server 24. The terminal node 30 includes a user keyword storage unit 31, a licensed advertisement html page storage unit 32, an advertisement html page reception unit 33, and a web browser 34.

  The network management node 10 corresponds to a normal wireless LAN base station in a wireless LAN. On the other hand, in the case of an ad hoc network, the management method differs for each ad hoc network. For example, when an ad hoc network is provided with a DHCP (Dynamic Host Configuration Protocol) function, a node that performs the DHCP function corresponds to the network management node 10.

  The DHCP function is a protocol that automatically assigns necessary information such as an IP address to a computer that temporarily connects to the Internet. The DHCP server that executes the protocol of the DHCP function is set with the IP address of the gateway server or DNS server, the range of IP addresses that may be assigned to the subnet mask client, etc., and is accessed using means such as dial-up. Provide this information to the computer. When the client finishes communication, the address is automatically collected and assigned to another computer. In the case of an ad hoc network, there are various methods to determine which node in the ad hoc network takes over the role of the network management node 10.

  For example, there is a method in which a user terminal that simply rolls a dice between nodes and gives the largest value in the eye performs the role of the network management node 10 in addition to its own work.

  The wireless network presence signal generation unit 12 continuously transmits a signal indicating the presence of the wireless network. In places where public area wireless LAN services are provided, so-called coffee shops, restaurants, airports, stations, hotels, etc., where wireless networks are installed and the Internet can be used, the wireless LAN base station always signals Is outgoing.

  In the case of an ad hoc network, although it differs depending on the mounting method, the user terminal can be regarded as a wireless LAN base station when the selected user terminal acts as a network management node. Will continue to transmit signals.

  The traveling merchant node 20 advertises services and goods to the owner of the terminal node 30 nearby by using the advertising html page, and sees the advertising html page and owns the interested terminal node 30. Expects the person to contact you.

Next, the processing operation of the node address management unit 11 will be described with reference to FIG.
The node address management unit 11 exists for each wireless network and stores the IP addresses of all terminal nodes connected in the wireless network. First, it is determined whether there is a reference request for the IP address list from a specific terminal node (step S100). If there is no reference request (step S100 / NO), the process returns to a state of waiting for the reference request. If there is a reference request (step S100 / YES), an IP address is returned to the specific terminal node (step S101).

Next, the processing operation of the advertising html page transmission unit 21 will be described with reference to FIG.
First, the advertising html page transmission unit 21 determines whether a notification is received from the wireless network signal detection unit 23 (step S200). When entering the new wireless network space, the wireless network signal detecting unit 23 detects a signal from the wireless network presence signal generating unit 10 included in the network management node 10 and enters the new wireless network to the advertising html page transmitting unit 21. To be notified. When the notification from the wireless network signal detection unit 23 is not received (step S200 / NO), the standby state is kept until the notification is received.

  If a notification is received from the wireless network signal detection unit 23 (step S200 / YES), next, the node address management unit 11 is requested to refer to the IP address list (step S201), and an IP address is acquired. (Step S202), an advertisement message is transmitted to the terminal node (Step S203). After obtaining the IP address, the advertisement html page transmission unit 21 attaches the contents of the html page stored in the advertisement html page storage unit 22 to all terminal nodes, and specifies that the advertisement html page transmission part 21 is the advertisement html. Send a promotional message.

Next, the processing operation of the advertisement html page receiving unit 33 will be described with reference to FIG.
First, the advertisement html page reception unit 33 of the terminal node 30 determines whether or not an advertisement message from an arbitrary commerce node 20 has been received (step S300). When the advertisement message is not received (step S300 / NO), the reception standby state is entered. When the advertisement message is received (step S300 / YES), the contents of the advertisement html page attached to the received advertisement message are then received. And determines whether the keyword registered in the user keyword storage unit 31 is included in the advertisement html page (step S301).

  When the keyword registered in the user keyword storage unit 31 is not included in the advertisement html page (step S301 / NO), the advertisement message is discarded and the process returns to the reception waiting state for the next advertisement message. If a keyword is included (step S301 / YES), then the promotional html page is stored in the licensed promotional html page storage unit 32 (step S302), and the web browser is activated (step S303). Then, the contents of the advertised html page storage unit 32 for permission are passed to the Web browser as the initial input html page (step S304).

A mobile store advertising method using the configuration shown in FIG. 1 will be described with reference to FIG.
As shown in FIG. 5, a mobile store is demonstrated as a ramen stand (henceforth, stand 100). The stand 100 is equipped with a terminal A, and the terminal A has the same configuration as the traveling node 20 shown in FIG. When the stand 100 moves to a place where an ad hoc network service is provided, the wireless network signal detection unit 23 included in the terminal A is the presence of the wireless network transmitted by the wireless network presence signal generation unit 12 included in the network management node 10 The IP address can be acquired by receiving a signal indicating, and can participate in the ad hoc network.

  The stall 100 that has joined the ad hoc network first attaches the contents of the html page stored in the promotional html page storage unit 22 installed in the terminal A in order to transmit the promotional page to the plurality of terminals B to E. Then, the advertisement html page transmission unit 21 transmits an advertisement message specifying that it is the advertisement html to the terminals B to E.

  Terminals B to E have the same configuration as the terminal node shown in FIG. When the terminals B to E receive the promotional html page from the terminal A, the promotional html page receiving unit 33 determines whether the keyword stored in the user keyword storage unit 31 is included in the promotional html page. To do.

Here, a description will be given when a user in an ad hoc network sets a keyword.
A user in an ad hoc network selects a category of his / her interest from a plurality of categories such as shopping, gourmet, and sports on a web browser, and more specifically, in the case of gourmet, “Japanese”, “ By selecting a category such as “Western”, “Ramen”, or “Italian”, the selected category is used as a keyword. Alternatively, the user can input a category of interest as a keyword.

  Moreover, since the keyword plays the role of a filter and the users of the terminal B and the terminal E use “ramen” as the keyword as shown in FIG. 5, the advertisement page from the stand 100 can be received. Since terminal C and terminal D do not use “ramen” as a keyword, they cannot receive an advertisement page from the stand 100.

  In terminal B and terminal E with the keyword “ramen”, the promotional html page received from terminal A is stored in the licensed promotional html page storage unit 32, and the Web browser is activated to display the initial input html page. .

Next, with reference to FIG. 6, an example will be described in which the stalls advertise mobile stores other than the wireless network.
As shown in FIG. 6, when the stall is not moving, the terminal A mounted on the stall is connected to the Internet through a fixed line at home 200 or a wireless LAN environment installed at home. By doing so, the Web server on the terminal A becomes a search target of the general-purpose search engine, so that the advertisement html page promoting the stand 100 is also known by the search engine. When a user of a search engine searches with a keyword including a character string included in an advertising html page, it is referred to in the same manner as other html pages. In this case, since the stand Web server is in a state of waiting for a reference request from a general user, it does not actively advertise to the user terminal 400 from itself.

Next, referring to FIG. 7, the access to the website on the normal Internet is compared with the access to the website in the present invention.
First, when accessing a Web site on the normal Internet, as a method of finding a sales Web site, a user inputs a keyword into a search engine and searches. Next, an appropriate Web page is found and accessed from those searched by the search engine. Next, as a method for transmitting the advertisement html page, an html page is transmitted in response to a page access request using the user's http protocol.

  In addition, the access to the Web site in the present invention is first sent without permission from the sales Web site side. Next, keywords are stored in the user terminal, and the html page to be sent is filtered. When it is determined that the page is an appropriate html page, the Web browser is activated to open an advertising html page and present it to the user. As a method of transmitting the advertisement html page, the html page is pushed and sent to all user terminals in the wireless network.

With regard to transactional activities, when accessing a Web site on the normal Internet, a credit company is used for secure trading. In some cases, an auction site or the like uses an intermediary system called escrow to exchange money and goods.
In the present invention, since the stand site and the pedestrian are close to each other, they can be immediately brought into face-to-face sales and settled in cash.

It is the figure which showed the structure of the advertisement system of the mobile store in embodiment of this invention. It is the flowchart which showed the processing operation of the advertisement system of the mobile store in embodiment of this invention. It is the flowchart which showed the processing operation of the advertisement system of the mobile store in embodiment of this invention. It is the flowchart which showed the processing operation of the advertisement system of the mobile store in embodiment of this invention. It is the figure which showed the concept of the advertising system of a mobile store in embodiment of this invention. It is the figure which showed the concept of the advertising system of a mobile store in embodiment of this invention. It is the flowchart which compared the processing operation of the conventional advertisement and sales system and the advertisement and sales system of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Network management node 11 Node address management part 12 Wireless network presence signal generation part 20 Traveling quotient node 21 Promotional html page transmission part 22 Promotional html page storage part 23 Wireless network signal detection part 24 Web server 30 Terminal node 31 User keyword storage Section 32 html page storage section for licensed advertisement 33 html page reception section for advertisement 34 Web browser

Claims (9)

Management means for managing IP addresses;
A network management terminal comprising wireless network signal transmitting means for continuously transmitting a signal indicating the presence of a wireless network;
Detecting means for detecting a signal indicating the presence of a wireless network transmitted by the wireless network signal transmitting means;
A mobile store terminal comprising an advertisement transmitting means for transmitting an advertisement of the mobile store to a customer terminal existing in the wireless network;
The customer terminal includes storage means for storing a preset keyword;
Determining means for determining whether the keyword stored in the storage means is included in the advertisement transmitted by the advertisement transmitting means;
Means for displaying on the web page the advertisement determined to contain the keyword by the determining means,
When the mobile store terminal detects a signal indicating the presence of a wireless network by the detection means, the mobile store terminal acquires an IP address managed by the management means, participates in the wireless network, and a plurality of customers existing in the wireless network A mobile store advertisement system, wherein the mobile store advertisement is transmitted to a terminal.   2. The mobile store according to claim 1, wherein the detection means is in a state where it can always be detected in order to detect a signal transmitted by the wireless network signal transmission means while the mobile store is moving. Advertising system.   The advertisement of a mobile store according to claim 1, wherein the determination means discards the advertisement when it is determined that the keyword stored in the storage means is not included in the transmitted advertisement. system.   2. The mobile store advertisement system according to claim 1, wherein the determination means includes an advertisement storage means for storing an advertisement determined to contain the keyword.   5. The mobile store advertising system according to claim 4, wherein the keyword stored in the storage unit is changeable. A detection process in which the mobile store detects a signal indicating the presence of the wireless network from the network management terminal;
When the mobile store detects a signal indicating the presence of the wireless network, receiving an arbitrary IP address from a plurality of IP addresses provided in the network management terminal;
The mobile store that has received the IP address participates in a wireless network and transmits the mobile store advertisement to a plurality of customer terminals existing in the wireless network;
The customer terminal that has received the advertisement from the mobile store, a determination step of determining whether a preset keyword is included in the received advertisement;
A mobile store comprising the step of displaying, on the web page, the advertisement including the keyword when it is determined in the determining step that the keyword is included in the received advertisement. How to advertise.   7. The mobile store advertising method according to claim 6, wherein the determining step discards the advertisement when it is determined that the keyword is not included in the advertisement transmitted from the mobile store.   7. The mobile store advertising method according to claim 6, wherein the detecting step is a state in which a signal indicating the presence of the wireless network transmitted from the network management terminal can always be detected.   7. The mobile store advertising method according to claim 6, wherein the determining step includes a step of storing an advertisement determined to contain the keyword.

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