JP2006012098A - Evaluation operation system of content in broadband - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enhance the media value of contents which a broadcast business entity transmits and to secure high earnings to an investor who invests money in order to manage the broadcast business entity. <P>SOLUTION: Investment is received from the investor, program contents are produced by this fund, advertisement participation to a program is recruited to external business units, an advertisement charge is received, the completed program is registered in a pay program list of a management business entity, content guidance and the charge of the pay program are transmitted to system members by inserting them into a fundamental program which the management business entity transmits to all the system members, the management business entity transmits the pay program to receivers of each system member and writes charge information in registration columns of the system members when there is reception application from the system members. The total of advertisement charge of the management business entity and the total of the charge information are added together, considered as sale amounts and a part of the sale amounts is distributed to each investor in proportion to the amount of investment of the investor. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a content evaluation and management system for broadband, and more particularly to a content evaluation and management system for broadband intended for a wide range of general consumers who are unfamiliar with personal computers associated with the spread of optical fiber communication networks.

With the widespread use of optical fiber communication networks that can transport large volumes of video and music at high speed, consumers who have already used the Internet on personal computers are receiving and enjoying broadband content.
On the other hand, the existence of general consumers who are unfamiliar with personal computers is still widely left, especially among housewives and middle-aged people.
Next, management companies that produce and distribute broadband content are broadcast entities that are not caught by traditional broadcasting laws, and have a free idea of the sociality, philosophy, politics, values, and artistry of content. Because it is acceptable, creative values can be injected.

Broadband content broadcasters also need to be economically profitable and pursue sociality, philosophy, politics, values, and artistry, and are accepted and profited by a wide range of consumers. And
Traditionally, the production of broadband content is irresponsibly left to the operating company, so sometimes it has become a commercialism, an eroticism nonsense program is generated, and there are many cases where it becomes a socially educational problem.
Creating high-quality programs rich in sociality, philosophy, politics, values, and artistry of content often led to less success in management and the risk of operating companies going bankrupt.

  The aim is to provide a system that opens a way for a wide range of consumers to participate in the production and distribution of broadband content, and that returns profits to investors who invest in broadcasting companies.

The present invention has been made to solve the above-mentioned problem. Video and audio contents applied to a general control unit of an operating enterprise from a system member having an information receiving device via a large information communication path, and all The basic program distributed as a service to system members is used in a bidirectional broadband communication system in which the overall control unit reads out from the content database and distributes it. The operating entity accepts investments from multiple investors and records this investment information in the basic database. Program funds are produced with this fund, and external business entities are invited to participate in advertisements for the program and receive advertisement fees. This advertisement information is recorded in the basic database, and the completed program is registered in the pay program list of the operating enterprise.
The operating business entity inserts into the basic program and sends the content guidance and fee of the pay program to the receiving device of the system member. Thereafter, if there is an application for reception from a system member, the operating business entity sends the pay program to the receiving device of each stem member and writes fee information in the registration column for the system member in the basic database. After a certain period, the overall control unit adds the total of the advertising fee and the total amount in the fee information from the basic database to obtain a sales amount, and a part of the sales amount is invested by the investor based on the investment information. Distribute in proportion to the amount.
Based on the program cycle that completes the program broadcast by these series of operations, another pay program is newly planned and a new program cycle is executed. By repeating the same program cycle many times, it becomes possible to predict the financial value of the paid program to be produced in the future and the human value of the content.

A wide range of general consumers who are unfamiliar with personal computers can simply receive and enjoy broadband content transmitted by broadcast enterprises by simply connecting to a home TV with a thin screen.
In addition to enhancing the media value of content transmitted by broadcast enterprises and securing high profits for investors investing in the management of broadcast enterprises, the contents of broadcast are socially examined and refined every day for high quality. Content distribution can be achieved.

In addition, home TVs are evolving day by day, such as large LCD screens, plasma displays, power savings, and thinning, which are convenient with multifunctional large screens.
The object of the present invention is to first connect general consumers who are unfamiliar with housewives and middle-aged and older PCs with a large-screen multifunctional user-friendly home TV connected to an optical fiber communication network to enjoy broadband content. Is to get.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.
FIG. 2 shows a basic schematic configuration of an apparatus in which the present invention is implemented.
The operating company of this system includes an overall control unit 50, a basic database 56, a content database 60, an Internet content database 64, and an e-mail database 65 connected thereto. The overall control unit 50 is a communication embedded in a wide area. It is connected to the optical fiber 51 of the road.
The overall control unit 50 is configured by an electronic computer and includes a communication program for transmitting and receiving data to and from the optical fiber 51 on the communication path.

The basic database 56 includes a member database 70, an investor database 71, and another database 72. The member database 70 includes an address, a name, a telephone number, an age, a transaction financial account name, which are attributes of members participating in the system. A number, usage history column, and usage fee column are provided.
In addition to the contents of the member database 70, the investor database 71 is provided with an investment amount column, a profit dividend column, and an opinion reception column.

The content database 60 includes service software 61, game software 62, and video conference software 63 such as various movies of moving image software, music integrated with video, karaoke software, and the like.
The Internet content data 64 includes homepage contents, creation assistance software, sample software, template software, various templates, and the like.
The e-mail database 65 stores drafts and answers of electronic questionnaires, e-mails of requests from members, opinions, complaints, and praises, together with programs for classifying them.

The optical fiber 51 of the communication channel is branched innumerably from the main line part and stretched to countless households over a wide position. In FIG. 2, many are omitted and an example of one house or office is shown. ing.
A signal matching adjustment control unit 53 is connected to the optical fiber 51 via an ADSL modem 52. The adjustment control unit 53 is a box-like one, and outputs video to the TV monitor 54 and audio to the left and right speakers 57, respectively. . The adjustment control unit 53 is provided with a small number of simple input keys such as a numeric keypad.
Various antennas are connected to the adjustment control unit 53, and a channel selection unit, a video reproduction unit, and an audio reproduction unit are built in, and can receive a terrestrial television, a normal television wave, and a satellite television wave.
A signal distribution hub 58 is provided between the ADSL modem 52 and the adjustment control unit 53, and a personal computer 55 or the like can also be connected.

Next, the functional configuration of this system will be described with reference to FIG.
The management entity 2 of this system prepares capital by public offering or self-funding, explains business development to general consumers 1 nationwide, and recruits members 11 to this system. Furthermore, recruiting members who become investment members 12 from those who wish to become members 11 Attribute data specifying each member 11 and each investment member 12 who has accepted the participation is registered in the member database 70 and the investor database 71 of FIG.
In addition to these system members 11 and investment members 12, it is also possible to recruit investment members (angel members) 6 for the purpose of investment only from overseas or domestic locations, and attribute data of the investment members (angel members) 6 who have accepted the participation. Is registered in the other database 72 of FIG.

The management company 2 sets up a broadcast content planning company 3 and a program research company 4, explains the purpose of this system to various industries, and develops advertising advertisers 5 to be incorporated into various programs.
The broadcast content planning company 3 can also cultivate the advertiser 5, and selects the planning production company, the broadcaster 8, and the distributor 9 of the duplicate recorded material of the program. These designations and selections may be performed exclusively or in parallel by the operating enterprise 2.

Now, the program research company 4 that receives a request from the operating company 2 proposes a program of “oil industry and Islam”, for example, which is required by recent public opinion. Broadcast content planning company 3 plans a program according to the purpose received from program research company 4. These proposals and projects will determine the success or failure of the system, so a thorough investigation and experience is required for the decision.
Broadcast contents planning company 3 participates in various programs and organizations in the “Oil industry and Islam” program by advertising CM, and provides business guidance so that it becomes an advertiser 5. The name of the advertiser accepted by the operating enterprise 2 and its advertising fee are recorded in the other database 72.
Next, the broadcast content planning company 3 explains the program content schedule to the operating business entity 2 and the acquired advertiser, receives the budget, and requests the production company 7 to produce it. Production company 7 interviews experts in the oil industry and specialists in Islam, goes to locations in oil-producing countries, and gathers information from the Islamic state to make the contents fruitful.

In parallel, the operating business entity 2 calls on the system member 11 to invest in program production. A predetermined percentage of the viewers of the system member 11 become investment members 12. Furthermore, the operating enterprise 2 guides the investment to the so-called angel capital 6 of investment professionals other than the system members 11.
If the plan is good, a large amount of money will be collected from many investors for this investment offer. The investment amount of the investor is recorded in the investor database 71 of the basic database 56 together with the program name “oil industry and Islam” and its attributes.
The “oil industry and Islam” completed by the production company 7 is registered in the service software 61 of the content database 60 of FIG.

The overall control unit 50 transmits the “oil industry and Islam” guidance text and fee data to each adjustment control unit 53 of all system members 11 through the optical database 51 by the e-mail database 65 or by normal broadcasting.
Each adjustment control unit 53 displays the guidance of “oil industry and Islam” and the charge on each television monitor 54, and also sounds each speaker 57 to notify each member.
Each system member 11 applies for the reception of “oil industry and Islam” from the input key of the adjustment control unit 53. Many system members 11 apply in the same way. The number of applications depends on the content expectation of the program.

In this system, as a basic member service, about 200 channels of cable TV programs are broadcast from the overall control unit 50 of FIG. 2 to the ADSL modem 52, the adjustment control unit 53, and the TV monitor 54 of each home. You can select a channel and receive programs. This fee is due to the participation fee to join the system and the low monthly basic fee.
Furthermore, in this system, unlike ordinary TV broadcasting, various programs such as a request song for communication karaoke are distributed at different times in accordance with an application from each adjustment control unit 5353 in broadcasting contents on broadband.
The additional pay program is individually transmitted (broadcast) by the broadcaster 8 under the management of the operating enterprise 2. In this case, this program is previously notified to the system member 11 as a pay program, and the system member 11 applies for reception only for the program of interest.

Now, the viewing / reception status of the system member 11 applied and transmitted is recorded in the member database 70 of the basic database 56 of FIG.
The system members 11 who have individually viewed the “oil industry and Islam” talk about their thoughts, and the program is evaluated in friends, acquaintances and homes.
Furthermore, this “oil industry and Islam” is copied by the broadcaster 8 on a CD-ROM or magnetic tape video as a recording medium, and sold by a distributor 9 at a bookstore.
Furthermore, this program can be sold for a fee if requested by other companies such as broadcasting stations or cable broadcasting companies such as cable TV. Sales and reservations in this case are recorded in the other database 72 of the basic database 56.
Furthermore, if the evaluation of the post-broadcast system member 11 is favorable, it can be rebroadcast as a basic service program after a few months, and in this case, it is recorded in the other database 72 of the basic database 56.

Next, the operating company 2 totals the advertising revenue and the reception fee of the program, the sales amount from the seller 9 and the sales amount to other companies from the investor database 71 and the other database 72 of the basic database 56, and the investor. Create an investment amount table. In addition, the operating enterprise 2 calculates the audience rating of the system member 11 and notifies the program survey company 4 and the broadcast content planning company 3.
Further, the operating business entity 2 uses, for example, 30% of the total sales, reception fee, and advertisement fee as its own sales, and distributes the remaining 70% to the investor in proportion to the investment amount to notify the audience rating. The dividend result is recorded in the investor database 71.

In the same way as "Oil industry and Islam", the program research company 4 is next to the program "Athens Olympics", "future parking situation", "world forest environment", "middle and young age young skin" We propose new programs that are likely to be accepted by general consumers 1.
The operating business entity 2 obtains an advertiser, calls for investment in the program, receives funds, is planned and created by the broadcast content planning company 3, and is added to the service software 61 of the content database 60. Each of these software is also requested by the member 11 to obtain distribution revenue and advertising revenue, and sales and audience ratings by the duplicated products are respectively generated.

By repeating such a series of program proposal, planning, advertisement, investment appeal, fund procurement, production, distribution, and revenue sharing cycle, the dynamic form of self-development of this system is formed. The evaluation for the program is determined by comparing the sales and the audience rating between these programs.
When sales and audience ratings increase, the investment amount of investment members (angel members) 6 and investment members 12 swells, and it can be expected that high quality programs desired by system members 11 and general consumers 1 will be generated. .
In ordinary television broadcasting, programs are organized based on the philosophy and intentions of managers and broadcasters, and there are many cases where they are far from the general public's intentions. In this system, affiliated companies below the operating enterprise 2 obtain profits, and a user-oriented program is produced in the direction desired by the viewer and the investor.

  Increasing the number of programs that consumers want and find useful in the broadband content broadcasting industry, which is spreading widely, and investing in program creation to cover the relatively expensive program production costs required by useful programs It can be used as a system to give peace of mind to investors.

It is a figure which shows the whole functional structure of this system of this invention. It is a figure which shows the basic schematic structure of the apparatus by which this invention of this invention is implemented.

Explanation of symbols

1 General Consumer 2 Management Company 3 Broadcast Content Planning Company 4 Program Survey Company 5 Advertiser 6 Investment Member (Angel Member)
8 Broadcaster 9 Seller 11 System Member 12 Investment Member 50 Overall Control Unit 51 Optical Fiber 52 ADSL Modem 53 Adjustment Control Unit 54 Television Monitor 55 Personal Computer 56 Basic Database 57 Speaker 58 Hub 60 Content Database 61 Service Software 62 Game Software 63 Video Conference Software 64 Internet content 65 E-mail database 70 Member database 71 Investor database 72 Other databases

Claims (1)

Video and audio contents applied to a general control unit of an operating enterprise from a system member having an information receiving device via a large information communication path and a basic program distributed as a service to all system members, the general control unit In a two-way broadband communication system that reads from the content database and distributes it,
The operating entity accepts investments from multiple investors, records this investment information in a basic database, produces program content with this fund, invites external entities to participate in advertising for the program, The fee is received, the advertisement information is recorded in the basic database, the completed program is registered in the pay program list of the operating business entity, and the operating business entity inserts the basic program into the basic program content guide and fee Are sent to the system member receiving device, and if the operating business entity receives an application for receiving from the system member, the paying program is sent to the receiving device of each system member and the fee is entered in the registration column for the system member in the basic database. The information is written, and after a certain period of time, the overall control unit adds the total advertisement fee and the total amount in the fee information from the basic database. A portion of this sales amount is distributed in proportion to the investment amount of the investor based on investment information, and a new program cycle is established based on the program cycle that completes the program broadcast through these series of operations. Broadband enables planning of paid programs for future productions and prediction of human values of content by planning new paid programs, executing new program cycles, and repeating similar program cycles many times Content evaluation management system.

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