JP2005338371A - Advertising paper with writing implement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide advertising paper capable of interesting development operation of a board while easily recognizing a writing implement in a simple structure. <P>SOLUTION: The advertising paper forms a locking part 1a on at least one end by folding the board 1, engages and blocks the locking part 1a by the writing implement lift-impossible and holds the board 1 undevelopable by attaching the writing implement 2 to a holding part 1b, releases the engagement of the writing implement 2 and the locking part 1a by moving a part or the whole of the writing implement 2 from the locked state and can develop the board 1 by being so opened as to rise. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

The present invention relates to a mount printed with promotional texts, photographs, etc. used for sales promotion prizes (hereinafter referred to as “promotional products”) and sample products (samples), for example, ballpoint pens and sharps. The present invention relates to advertising paper with a writing instrument integrated with a writing instrument such as a pencil or a fountain pen.
Specifically, the present invention relates to an advertising paper with a writing instrument in which a holding part is formed on a mount that is folded so as to be freely opened and closed, and a writing instrument is detachably attached to the holding part.

Conventionally, as this type of advertising paper with a writing instrument, a pair of continuous wrapping paper bodies that can be opened and closed in half via a central valley fold line, and each valley fold so as to straddle these wrapping paper bodies. A flap member connected via a wire is provided. A holding piece is integrally formed on the flap member, and the holding member (insertion portion) formed on the holding piece is held by inserting a shaft cylinder of a writing instrument. Then, both wrapping paper bodies are closed via the central valley fold line, and the cutout portion and the insertion piece formed at their free ends are inserted to prevent the development of both wrapping paper bodies. There is a package in which the state is maintained and the writing instrument is packaged so as to be sandwiched between both wrapping paper bodies (see, for example, Patent Document 1).
Then, the consumer who has received the advertising paper with the writing instrument removes the insertion piece from the cut portion and deploys the packaging body, so that the writing instrument is exposed and removable, and both the packaging paper bodies are in a spread state. Therefore, for example, product features printed on the opposite surface, advertisements of other in-house products, questionnaires, etc. can be read, so that the sales promotion effect can be enhanced.

However, according to such a conventional advertising paper with a writing instrument, in a state where the development of both wrapping paper bodies is blocked by the cut portion and the insertion piece, the writing instrument is almost sandwiched between the both wrapping paper bodies. Since it is not visible, if this package is distributed as a promotional product, it is difficult to confirm the presence of the writing instrument from the outside even if it is received as it is. Since the wrapping paper body is opened and unfolded with the general opening method of, the operator can not have strong curiosity, and after removing the writing instrument, it can be thrown away without looking through promotional text etc. There was a problem that the effect was not high and the advertising effect and the sales promotion effect could not be improved.
Moreover, in order to assemble such a conventional advertising paper with a writing instrument, it is necessary to fold the wrapping paper body into the valley fold line several times in a predetermined order after inserting the writing instrument in a predetermined position. In addition, since the structure of the wrapping paper body is complicated, there is a problem that the manufacturing cost is increased.
Japanese Patent Laying-Open No. 2003-321080 (page 3-5, FIGS. 1-4)

  The present invention has been made in view of the above-described conventional circumstances, and the problem is that the advertising paper with a writing instrument that can make the user interested in the unfolding operation of the mount while easily checking the writing instrument with a simple structure. Is to provide.

In order to solve the above-described problem, in the first invention, the mount is folded to form a locking portion at least at one end thereof, and the writing tool is attached to the holding portion so that the writing tool is engaged with the locking portion. It is characterized by closing and releasing the engagement with the locking portion by moving part or all of the writing instrument from this closed state.
Moreover, in addition to the structure of said 1st invention, in 2nd invention, the latching | locking part of the mount was obstruct | occluded with the movable part with which the said writing instrument was equipped.
In addition to the configuration of the second invention, the third invention is characterized in that the movable part of the writing instrument is a knock part that can reciprocate in the axial direction of the writing instrument.
In addition to the configuration of the second invention, the fourth invention is characterized in that the movable part provided in the writing instrument is a clip part that can swing in the radial direction of the writing instrument.
Further, the fifth invention is characterized in that, in addition to the configuration of any one of the first to fourth inventions, a latching portion is arranged on the end side of the mount.
The sixth invention is characterized in that, in addition to the structure of any one of the first to fifth inventions, the overlapping locking portion of the mount is closed at one place by a writing instrument.

The present invention has the following effects by the above configuration.
According to the first invention, the mount is folded to form a locking portion at at least one end thereof, and the writing tool is attached to the holding portion, whereby the writing tool engages and closes the locking portion so that it cannot be lifted. Is held in an unfoldable state, and a part or all of the writing instrument is moved from this closed state, so that the engagement between the writing instrument and the locking portion is released, and the mount can be unfolded and opened. .
Therefore, it is possible to give interest to the developing operation of the mount while making it easy to check the writing instrument with a simple structure.
Therefore, compared to the prior art, where it is difficult to confirm the presence of a writing instrument from the outside, the probability of being thrown away without being unfolded is significantly reduced, and curiosity can also be given to promotional texts written on the unfolded facing surface. As a result, the advertising effect and the sales promotion effect can be improved.
Compared to the conventional technology that requires the writing paper to be folded several times in a predetermined order after inserting the writing instrument into a predetermined position, the workability at the time of assembly is remarkably improved and the manufacturing cost is reduced. I can plan.

According to the second invention, by operating the movable part of the writing instrument, the engaging part of the mount is opened and the folded mount is developed.
Therefore, it is possible to give a stronger interest to the mount development operation.

According to the third aspect of the present invention, when the knocking portion of the writing instrument is pushed, the engagement with the locking portion is released so that the writing tool can be lifted.
Accordingly, the mount can be developed without removing the entire writing instrument by operating the knock portion generally provided in the writing instrument, and a stronger impression can be given.
Therefore, there is no need to add a movable part for deployment to the writing instrument, so the manufacturing cost can be reduced by that much, and it can be easily deployed with an operation different from the original function of the knock part, giving a strong impression to the operator. Thereby improving the advertising effect and the sales promotion effect.

According to the fourth aspect of the invention, the clip portion of the writing instrument is swung to release the engagement with the locking portion so that it can be lifted.
Therefore, the mount can be developed without removing the entire writing instrument by operating the clip portion generally provided in the writing instrument, and a stronger impression can be given.
Therefore, there is no need to deploy a movable part for deployment on the writing instrument, so that the manufacturing cost can be reduced by that much, and it can be easily deployed with an operation different from the original function of the clip part. Thereby improving the advertising effect and the sales promotion effect.

According to the fifth aspect of the present invention, since the engaging portion is arranged so as to overlap the end portion side of the mount, the facing surface of the folded mount 1 is widely secured.
Therefore, the amount of information described on the opposite surface of the mount 1 can be increased to improve the advertising effect and the sales promotion effect.

According to the sixth aspect of the present invention, since the engaging portion on which the mount is overlapped is closed at one place by the writing instrument, the shape of the mount and the closing structure are simplified.
Therefore, productivity can be improved.

  As shown in FIGS. 1 to 7, the advertising paper A with a writing instrument of the present invention is formed by folding the base 1 and overlapping the holding parts 1 a formed on at least one end thereof with the holding part 1 b of the writing instrument 2. By arranging and attaching the rod-shaped writing instrument 2 to the holding part 1b, a part of the writing instrument 2 engages and closes the locking part 1a so that it cannot be lifted, and holds the mount 1 unexpanded. By moving only a part or the whole of the writing instrument 2 from the state, the engagement between the part and the locking portion 1a is released, and the mount 1 is opened so that it can be lifted up.

  According to a preferred example of the holding portion 1b, a plurality of a pair of slits 1b1 are formed in a straight line in the mount 1 as necessary, and the back surface of the band-like portion 1b2 sandwiched between the pair of slits 1b1 is pushed up. Then, an insertion part is formed between the back surface of each band-like part 1b2 and the surrounding surface, and the writing instrument 2 is inserted into this insertion part, for example, the root part 2b 'of the clip part 2b hits the band-like part 1b2. Until the writing tool 2 is inserted in the insertion direction, the writing tool 2 is positioned so as not to be displaced in the insertion direction, and most of the writing tool 2 is exposed and held.

According to a preferred example of the writing instrument 2, for example, a knock type ballpoint pen or a ballpoint pen with a clip provided with a movable part such as a knock part 2a reciprocally movable in the axial direction or a clip part 2b swingable in a radial direction. When the movable portion such as the knock portion 2a or the clip portion 2b is engaged with the engaging portion 1a of the mount 1 while being inserted and held in the holding portion 1b, the floating portion is prevented and the closed state is maintained. The movable part such as the knock part 2a or the clip part 2b is moved from this closed state to release the engagement with the locking part 1a, so that it can be lifted and released.
Embodiments of the present invention will be described below with reference to the drawings.

  In the first embodiment, as shown in FIGS. 1 and 2, one locking portion 1a is formed at one end of the mount 1, and the holding portion 1b of the writing instrument 2 is formed at the other end. By folding and overlapping both ends, the engaging portion 1a is arranged side by side in the insertion direction of the holding portion 1b and the writing instrument 2, and a knock-type writing instrument as the writing instrument 2 is placed on the holding portion 1b. Is inserted and held so as to straddle the overlapped portion 1a ', the knock portion 2a protruding from its end prevents the locking portion 1a from lifting up and closes, and the knock portion 2a is pushed from this closed state. By doing so, the engagement with the locking portion 1a is released and the case is released so that it can float.

  The mount 1 is made of, for example, cardboard, a foldable synthetic resin sheet, or the like. As shown in FIG. 2B, the entire shape is cut into a substantially rectangular shape, and the locking portion 1a protrudes only on one side of the side. The holding portion 1b of the writing instrument 2 is arranged on the opposite side of the other side, and a fold line 1c parallel to both sides is arranged at a substantially central position, and a pair of paper surface portions 1d and 1d are sandwiched by the fold line 1c. The paper surface portions 1d and 1d are overlapped in a spread state by being formed and valley-folded along the folding line 1c.

  Further, for example, as disclosed in Japanese Patent Application Laid-Open No. 2003-321080, for example, a feature or a photograph or an illustration of a product (product), or an advertisement of other in-house product, The explanation 1e such as a questionnaire is printed.

  Further, as shown in FIG. 1 and FIG. 2A, a holding cut 1f for inserting a card 3 such as a business card is formed on the surface of the paper portion 1d, 1d, in addition to the description 1e described above. Or the operation explanation 1g in which the operation method of the knock-type writing instrument 2 necessary for unfolding the mount 1 is displayed in sentences or illustrations is preferably printed near the knock part 2a. Depending on the above, other means may be provided.

Next, the usage method of such advertising paper A with a writing instrument is demonstrated.
First, as shown in FIG. 1 and FIG. 2 (a), with the mount 1 folded along the fold line 1c, the knock type writing instrument 2 is inserted into the holding portion 1b, and the knock portion 2a protruding from the end is provided. Since the knock portion 2a prevents the locking portion 1a from being lifted up simply by placing it so as to straddle the overlapping portion 1a 'of the locking portion 1a, the mount 1 is held in a closed state.

In this closed state, the mount 1 is not developed unless the knocking writing instrument 2 is pulled out of the holding portion 1b or the knocking portion 2a is pushed. Despite being simple, it does not spread even if given a slight impact, so it is not bulky during storage and is easy to distribute and very convenient to use.
Furthermore, since most of the knock type writing instrument 2 is always exposed, there is no possibility of being thrown away without being unfolded.

And when the consumer himself who received this advertising paper A with a writing instrument pushes and inserts the knock part 2a according to the operation explanation 1g, the knock part 2a is released from the engaging part 1a, and the engagement between both is released. The locking portion 1a is opened so as to be able to float.
At this time, if the backing sheet 1 itself still has elastic force to return to the state before folding with the folding line 1c interposed therebetween, the backing sheet 1 folded by this restoring force is simply inserted by pushing the knock portion 2a. Expand naturally.

As a result, the operator can be strongly interested in the operation of unfolding the mount 1 while making it easy to check the writing instrument 2 with a simple structure.
Furthermore, the mount 1 can be developed without removing the entire writing instrument 2 by operating the knock portion 2a that is generally provided in the writing instrument 2, and a stronger impression can be given.

  That is, the unexpectedness that the mount 1 is opened by pressing the knock portion 2a can give the operator a strong curiosity, and thereby, for example, the feature or photograph or illustration of the product described on the developed opposing surface, Alternatively, the explanation 1e of the advertisement of other in-house products or the questionnaire sentence is also given curiosity, and is guided to look through psychologically. As a result, the advertising effect and the sales promotion effect are improved.

  In addition, since the engaging portion 1a is arranged so as to overlap the end portion side of the mount 1, a facing surface of the folded mount 1 is secured widely, and the overlapping engaging portion 1a of the mount 1 is further provided as a writing instrument. 2 is closed at one place, there is an advantage that the shape and closing structure of the mount 1 are simplified.

  In addition, as shown in FIG. 3, when the folding part 1h is formed along the folding line 1c of the mount 1, the elastic force to return to the state before folding is increased, and when the knock part 2a is pushed, this restoring force The mount 1 folded by the above may be unfolded reliably.

  As shown in FIGS. 4 and 5, the second embodiment has a clip portion 2 b that can swing in the radial direction of the writing instrument 2 with a clip in place of the knocking section 2 a of the writing instrument 2. The locking portion 1a thus formed is prevented from being lifted and closed, and the clip portion 2b is rotated in the circumferential direction from this closed state, whereby the engagement between the clip portion 2b and the locking portion 1a is released. The structure that can be lifted is different from the first embodiment shown in FIGS. 1 to 3, and the other structure is the same as that of the first embodiment shown in FIGS.

  In the illustrated example, the clip portion 2b supports a clip support portion (not shown) formed on the shaft cylinder 2c so as to elastically swing via an elastic body 2d such as a leaf spring. It is shown that the writing tool 2 can be moved and operated while the distal end portion 2b2 is separated from the shaft cylinder 2c by the operator grasping the proximal end portion 2b1 of the clip portion 2b with a finger.

  Thereby, from the closed state shown in FIG. 5 (a), as shown in FIG. 5 (b), the proximal end portion 2b1 of the clip portion 2b is gripped to separate the distal end portion 2b2 from the shaft cylinder 2c. As shown in the figure, the entire writing instrument 2 is rotated while being separated to release the engagement of the locking portion 1a with the locking piece.

  The structure of the clip portion 2b is not limited to that elastically rocked via the elastic body 2d such as the leaf spring described above. For example, the shaft cylinder 2c and the clip portion 2b are integrally formed and elastically deformed. A swinging structure may be used.

  Therefore, as shown in FIGS. 4 and 5, as in the first embodiment shown in FIGS. 1 to 3, the entire writing instrument 2 is not removed by operating the clip portion 2 b that the writing instrument 2 generally has. However, there is an advantage that the mount 1 can be developed and a stronger impression can be given.

  In this third embodiment, as shown in FIG. 6, the clip portion 2b of the writing instrument 2 is used to prevent the locking portion 1a formed on the intermediate portion of one side of the mount 1 from being lifted and closed. The structure in which the engagement between the clip portion 2b and the locking portion 1a is released by swinging the portion 2b in the opening direction and moving the writing instrument 2 in the axial direction so that it can be lifted up. Unlike the second embodiment shown in FIGS. 4 and 5, the other configurations are the same as those of the first and second embodiments.

Therefore, as shown in FIG. 6, the embodiment shown in FIG. 6 has an advantage that the mount 1 can be developed and a stronger impression can be given without removing the entire writing instrument 2.
In addition, the function of the clip portion 2b that can be opened and closed by a knob operation can be emphasized, and the product advertisement effect can be enhanced.

  In the fourth embodiment, as shown in FIG. 7, a pair of locking portions 1a. 1a is formed so as to protrude, and a holding portion 1b of the writing instrument 2 is formed at a substantially central position. The holding portion 1b is folded along two substantially parallel folding lines 1c and 1c so that the locking portions 1a and 1a approach each other. By superposing them in a double-spread shape, both the locking portions 1a, 1a and the holding portion 1b of the writing instrument 2 are arranged adjacent to each other, and by inserting and holding the writing instrument 2 with a clip as the writing instrument 2 in this holding portion 1b, The clip portion 2b prevents the locking portions 1a and 1a from being lifted and closes, and from this closed state, the clip portion 2b is rotated in one of the circumferential directions, or the entire writing instrument 2 is pivoted together with the clip portion 2b. The configuration in which the engagement with one or both of the locking portions 1a, 1a is released by moving in the direction, and is released so as to be lifted up is shown in the second embodiment shown in FIGS. Shown in 6施例 3 differs, other configurations are the same as in Examples 1 to 3.

  Therefore, as shown in FIG. 7, the embodiment shown in FIG. 7 also has an advantage that the mount 1 can be developed and a stronger impression can be given without removing the writing instrument 2 as a whole.

In addition, according to the said advertising paper A with a writing instrument, although the knock type writing instrument and the writing instrument with a clip were used as the writing instrument 2, this invention is not limited to this, It comprises movable parts, such as the knock part 2a and the clip part 2b. For example, a cap-type ballpoint pen or a fountain pen may be used.
In this case, although not shown in the figure, by engaging the part of the writing instrument 2 with the engaging part 1a of the mount 1 while being inserted and held in the holding part 1b, the floating part is prevented and the closed state is maintained. In addition, the entire writing instrument 2 is moved from this closed state to release the engagement with the locking portion 1a, so that it can be lifted and released.

  Furthermore, the holding part 1b of the writing instrument 2 is not limited to an insertion part formed by a pair of slits 1b1 and a band-like part 1b2 sandwiched between the slits 1b1, and the writing instrument 2 is not misaligned in the axial direction. A structure other than the illustrated example may be used as long as the portion can be exposed and held.

It is a perspective view of advertising paper with a writing implement which shows one example of the present invention. (A) is the front view which shows the state folded, (b) is a front view which shows an unfolded state. It is a perspective view which shows the modification of mount. It is a front view of the advertising paper with a writing instrument which shows the other Example of this invention. It is a partial expanded sectional view which follows (5)-(5) of FIG. 4, It has shown to (a)-(c) in order of opening operation. It is a front view of the advertising paper with a writing instrument which shows the other Example of this invention. It is a front view of the advertising paper with a writing instrument which shows the other Example of this invention.

Explanation of symbols

1 Mount 1a Locking part 1b Holding part 2 Writing instrument 2a Knock part 2b Clip part

Claims (6)

In the advertising paper with a writing instrument in which the holding part (1b) is formed on the mount (1) that is folded so as to be freely opened and closed, and the writing instrument (2) is detachably attached to the holding part (1b),
The mount (1) is folded to form a locking part (1a) at least at one end thereof, and the writing tool (2) is attached to the holding part (1b) so that the writing tool (2) is connected to the locking part (1a). ) Is engaged and closed, and a part or all of the writing instrument (2) is moved from this closed state, so that the engagement with the locking portion (1a) is released and released. Advertising paper with writing instruments. The advertising paper with a writing instrument according to claim 1, wherein the engaging part (1a) of the mount (1) is closed by a movable part provided in the writing instrument (2). The advertising paper with a writing instrument according to claim 2, wherein the movable part of the writing instrument (2) is a knock part (2a) reciprocally movable in the axial direction of the writing instrument (2). The advertising paper with a writing instrument according to claim 2, wherein the movable part provided in the writing instrument (2) is a clip part (2b) swingable in a radial direction of the writing instrument (2). The advertising paper with a writing instrument according to any one of claims 1 to 4, characterized in that a locking portion (1a) is disposed so as to overlap an end side of the mount (1). The advertising paper with a writing instrument according to any one of claims 1 to 5, wherein the engaging portion (1a) on which the mount (1) is overlapped is closed at one place by a writing instrument (2).

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