JP2005276132A - Content distribution system using electronic tag - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system capable of distributing contents even to a remote area that cannot be connected to the Internet. <P>SOLUTION: Contents created by a content provider 101 are stored in an electronic tag 109 by a distribution service provider 102, a maker 104 carries the contents to a shop and an automatic vending machine 106 via a distribution path comprised of a transportation means such as a truck 103 together with an article 110 related to the contents, and a user is capable of reading the contents, which are carried together with the article 110, from the electronic tag 109 using a user access means which is provided therein, called distribution gateway 105. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a system that provides a content distribution service using an electronic tag, and more particularly to a content distribution system that can perform a content distribution service for an unspecified number of users.

  The most common method for distributing digitized content to users is to create a home page on a server on the Internet and display the content on the screen of a personal computer or mobile terminal. In order to have many people browse, registration to search sites such as Google (registered trademark), Yahoo! (yahoo !: registered trademark), etc. There are methods such as posting advertisements on your homepage by paying an advertisement fee on a homepage with a large number of accesses.

  On the other hand, a storage medium called an electronic tag has been conventionally used as an alternative to bar codes for product management, ski resorts, and trace management in automatic ticket gate systems, but in recent years it has not been limited to logistics operations. The use of tags in a wide range of fields has been attempted, and new services and systems using electronic tags are attracting attention.

  For example, in an example of a conventional technique, this electronic tag is attached to a poster or the like, information such as detailed event information or advertisements that cannot be expressed by a single poster is stored in the electronic tag, and is read by a user having a portable terminal. (For example, refer to Patent Document 1).

Then, according to this method, when a person who is interested in the content posted on the poster seeks more detailed information, detailed information can be read from the electronic tag attached to the poster, Therefore, it is possible to provide information to targeted customers more efficiently than registering it on a search site on the Internet or placing an advertisement of its own content on a homepage of another company.
JP 2002-351372 A

  In the method of publishing a homepage on a server on the Internet, the distribution service can be performed only in an environment connected to the Internet by wire or wireless, and content cannot be distributed to remote islands or remote areas where Internet connection is not possible. .

  In addition, the above-mentioned Yahoo! (Registered trademark) It is necessary to publish advertisements on your homepage on other companies' homepages, but since many Internet users show little interest in such advertisements, in this case It is not possible to select users who are interested in the content that they provide and browse the content efficiently.

  In this regard, in the above-described conventional technology, information related to the poster can be stored in the electronic tag, so that it is possible to provide detailed information to users who are interested in the poster advertisement. Therefore, it is more difficult than posting the advertisement on the Internet. Therefore, the advertising effect on the target customers is considered high.

  However, in the above prior art, when changing the content stored in the electronic tag, it is necessary to transport the new content to a plurality of poster installation locations by some method and update the content.

  Here, in the above-described conventional technology, the administrator patrols each poster and responds. However, in this case, if the information stored in the electronic tag is information on a product with an extremely fast life cycle, such as electrical appliances and soft drinks, considerable effort and expense must be prepared in order to cope with it. .

  In addition, in the above prior art, an electronic tag is used only for one-way information transmission that only provides detailed information of the poster advertisement to the user, and therefore, the user's response and reaction are advertised. Two-way communication such as mainly transferring cannot be realized.

  The present invention has been made in view of the above-described circumstances, and an object of the present invention is to provide a system capable of distributing contents even in a remote area where it is not possible to connect to the Internet.

  Another object of the present invention is to provide a content distribution system that can transfer a user response to the content to the content provider.

  Furthermore, another object of the present invention is to provide a system that enables content distribution to be efficiently performed to a user group interested in and interested in the content.

  The above object is achieved by using a distribution system of merchandise related to the content for delivery of the electronic tag storing the desired content so that the electronic tag is supplied to the user together with the merchandise.

  In addition, the object is to create content creation means for creating desired content, content electronic tag creation means for creating a content electronic tag by storing the content in a predetermined electronic tag, and relating the content electronic tag to the content. The electronic tag storing the content is distributed to the user, and includes a transportation means for transporting the product to the sales destination of the product together with a user access means for enabling the user to access the content electronic tag at the sales destination. This is achieved through a distribution system of merchandise related to the content.

  Next, the purpose is to use a distribution system of products related to the content for distribution and collection of the electronic tag storing the desired content, and the electronic tag is distributed to the user together with the product and collected from the user. Is achieved in this way.

  In addition, the object is to create content creation means for creating desired content, content electronic tag creation means for creating a content electronic tag by storing the content in a predetermined electronic tag, and relating the content electronic tag to the content. Delivery of the electronic tag storing the content to the user, and transport means for transporting the product to the sales destination of the product together with user access means for enabling the user to access the content electronic tag at the sales destination. The collection of the electronic tag from the sales destination is achieved through a distribution system of merchandise related to the content.

  Here, according to an embodiment, first, the distribution service provider side includes the following means A to D.

A. A host computer that accepts content distribution requests from content providers.

B. Database based on delivery area, delivery quantity, and sales distribution by age.

C. A database that shows the browsing tendency of content by a combination of products and content based on past content distribution requests and the number of response messages to the content.

D. A processing program that generates the best viewing rate by combining the product and content optimally.

E. An electronic tag in which the destination of a message to a content provider is recorded, and an electronic tag reading / writing means.

  Next, the following F and G means are provided on the store side.

F. A distribution gateway device that converts / stores the contents of an electronic tag into a storage medium such as a hard disk.

G. Means for storing a response message of a content viewer in an electronic tag from a display I / F such as a touch panel and an input / output I / F shared with the display I / F.

  At this time, when realizing a distribution system and service in which only the product purchaser can view the content, the distribution service provider side is provided with content encryption means, and the store side is electronically linked with the sales process. Means for writing a decryption key in the tag are provided.

  By these means, the content is delivered as information in the electronic tag along with the product to the sales store through the product distribution route, and is distributed to the user by the distribution gateway. The response message from the user is stored in the electronic tag by the distribution gateway, read out from the electronic tag by the distribution service provider, and transferred to the content provider.

  In the host computer, an appropriate combination of products and contents is performed to produce a high advertising effect and achieve a predetermined purpose.

  According to the present invention, content can be distributed even in an environment where connection to the Internet is not possible.

  Furthermore, according to the present invention, it is possible to efficiently distribute content aiming at a user group who is highly likely to be interested in the content.

  Furthermore, according to the present invention, the content provider can easily know the user's response to the content.

  Hereinafter, a content distribution system using an electronic tag according to the present invention will be described in detail with reference to an illustrated embodiment. FIG. 1 is a configuration diagram of a basic system according to an embodiment of the present invention. First, necessary content is created by a content provider 101 serving as content creation means, and is sent to the distribution service provider 102.

  At this time, the content provider 101 and the distribution service provider 102 are connected via the Internet, exchange of information necessary for content creation is performed, and the created content is delivered to the distribution service provider 102. ing.

  When the content is thus transferred, the distribution service provider 102 serving as a content electronic tag creation means stores (records) the content in the electronic tag 109 and carries out the electronic tag 109 storing the content to the manufacturer (product manufacturer) 104. To do.

  Therefore, the manufacturer 104 attaches the electronic tag 109 with this content stored to a corresponding product 110 such as a canned beverage, for example, in a predetermined manner, for example, and attaches a distribution route including a transportation means such as the truck 103. Via, it is delivered from the manufacturer 104 to each store 106 including a vending machine.

  At this time, each store 106 is provided with a distribution gateway 105 serving as a user access means, thereby reading the data stored in the electronic tag 109 and displaying the content in a state that can be browsed by humans. Various information is provided to the purchased user 107.

  Thus, the user 107 can browse the content on the monitor screen installed in the distribution gateway 105, or transfer the browsed content to the mobile terminal 108. Can be responded to.

  The response message at this time can be created by an input interface I / F such as a keyboard installed in the distribution gateway 105 or the mobile terminal 108. Then, the response message created by the user 107 is stored in the electronic tag again by the distribution gateway 105 and delivered to the distribution service provider 102 via the distribution route of the manufacturer 104 as the response message storage electronic tag 111.

  When the response message storing electronic tag 111 is delivered in this way, the distribution service provider 102 reads the response message from the electronic tag 111 and transfers it to the content provider 101. Therefore, the content provider 101 can know the reaction of the user 107 to the content, and can accurately respond to the consumption trend of the corresponding product 110.

  By the way, the embodiment of FIG. 1 shows a case where a response message from a content viewer such as the user 107 is stored in the electronic tag 111 and delivered to the distribution service provider 102 via the distribution channel 103 of the manufacturer 104. However, if the portable terminal 108 and the distribution gateway 105 are connected to the Internet, there is no need to store the response message in the electronic tag, and the host computer of the distribution service provider 102 directly from the portable terminal 108 or the distribution gateway 105. A response message may be transmitted.

  Next, FIG. 2 is a diagram showing an example of a business model when one embodiment of the present invention is applied. In this case as well, as in FIG. 1, the content provider 101, the distribution service provider 102, the manufacturer ( Commodity manufacturer) 104, store and vending machine 106, and user 107, where the solid line in the figure represents the flow of information and electronic tags, and the broken line represents the flow of charges.

  Now, the content provider 101 creates content including advertisements and discount ticket introductions aimed at new customer development / product sales promotion, which is sent to the distribution service provider 102 via the Internet, etc. Assume that you have requested (A).

  Therefore, the distribution service provider 102 stores the content in the electronic tag and delivers it to the manufacturer (product manufacturer) 104 (B).

  After that, the manufacturer 104 writes information for managing the merchandise required in the company on the electronic tag, affixes it to the merchandise, and then delivers it to each store and the vending machine 106 (C). Here, in the store, the contents of the electronic tag are read at the timing of confirming and managing the product and at the time of sale of the product, and the product is managed, and at the same time, the content is stored in the distribution gateway installed in the store.

  The content stored in the distribution gateway in this way is viewed by the user via a monitor or portable terminal provided in the distribution gateway (D). At this time, when the user responds to the content viewed (E), it is stored in the distribution gateway.

  Thereafter, a store clerk or the like checks it, and if there is an accumulated response message, stores it in the electronic tag again. The electronic tag for storing the response message at this time should be dealt with, such as being prepared in the store in a state initialized in advance.

  The created electronic tag with a response message is collected via a distribution channel such as a delivery truck (F), and delivered to a distribution service provider as an electronic tag with a response via a product manufacturer (G). . Therefore, the distribution service provider reads the response message from the electronic tag with response and transfers it to the content provider via the Internet or the like (H).

  On the other hand, the flow of charges will be described with respect to the flow of content and electronic tags described above. First, the distribution service provider 102 receives a fee from the content provider 101, that is, the distribution service usage fee as a consideration (I) And income.

  At this time, the distribution service provider 102 does not deliver the content to each store through its own route, but uses the distribution route (product delivery / collection) of the manufacturer (product manufacturer) 104 to deliver it together with the product. It is necessary to have you do. Therefore, the distribution service provider 102 pays a price as a content delivery fee to the manufacturer 104 (J).

  Here, since the manufacturer (product manufacturer) 104 originally uses the electronic tag for product management, there is a disadvantage (disadvantage) caused by using the electronic tag with content prepared by the distribution service provider 102. do not do.

  Next, in each store and vending machine 106, a distribution gateway must be installed, but the content distribution is a service for differentiation from other stores, and therefore, the merit (profit) )

  On the other hand, when the user 107 visits the store, the electronic tag of the displayed product, for example, the electronic tag of the video camera, the leisure land discount content, the diet food electronic tag, the fitness member discount Information such as information can be used to browse useful content that is closely related to the product, which is beneficial for the user, but at the same time, the content provider also has the advantage of opening up new customers.

  Next, FIG. 3 shows an example of a database DB stored in the host computer of the distribution service provider 102 in the above embodiment. Here, the host computer includes a database server 301 as an entity, An electronic tag reading / writing unit 305 is provided.

  The database server 301 has a content DB 303 and a delivery DB 304 therein, and accepts a distribution request 302 from a content provider by communication means such as the Internet. Then, the database server 301 cooperates with a matching process to be described in detail later with reference to FIG. 6, determines the pasted product and quantity, and reflects the distribution request 302 in the content DB 303.

  First, the content DB 303 holds the following data for each content. In other words, the content provider name, content body, attached product category (product category or product name to which an electronic tag with content is pasted), delivery district (district where content is delivered), response address (content viewer returns a response message Message destination address), target age group (indicating which generation the content is targeted for), and the number of responses (the number of user responses corresponding to the content).

  Therefore, the content DB 303 represents what kind of content has been posted on which product in the past and the browsing rate is improved, and the content provider can easily refer / browse. , Content providers can easily determine which manufacturer's product should be distributed with each product, for example, by referring to the number of responses in the content DB, etc. Can be done to service providers.

  Next, the delivery DB 304 holds the following data for each manufacturer (product manufacturer). That is, the product name, delivery district, delivery quantity, and sales distribution by age in the delivery DB 304. These data are imported into the host computer from a manufacturer (product manufacturer) in advance via a communication line such as the Internet, and updated in accordance with the release of new products or changes in delivery areas.

  Here, the delivery DB 304 is used to match the delivery request 302 with the product, delivery district, and delivery quantity in the delivery DB by a matching processing program described later, and to select a product that can be expected to have a high browsing rate. The Then, the contents for which the product and quantity to be pasted are determined by this matching processing are stored in the required number of electronic tags by the electronic tag reading / writing means 305.

  Next, the format of the electronic tag at this time will be described with reference to FIG. 4. The electronic tag format 401 shown here includes a data area used by the manufacturer (product manufacturer) for product management and data used in the content distribution service. The data area, which is roughly divided into areas and used by the manufacturer (product manufacturer) for product management, stores the date of manufacture, product name, product code, etc., while the data area used by the content distribution service The content body and the response address are stored, and a response storage area and a decryption key storage area are also included.

  First, information corresponding to each of the content body and the response address is set in advance by the content distributor. Next, a response message from the content viewer is stored in the response storage area. On the other hand, the decryption key storage area is provided in preparation for decrypting encrypted content, which will be described later.

  Next, the distribution gateway 105 will be described with reference to FIG. 5. As is apparent from FIG. 1, this is installed in a store, for example, and used as a dedicated terminal for allowing the user to browse the content in the electronic tag. Therefore, first, the electronic tag reading / writing means 506 is provided so that the content in the electronic tag can be read and stored in the storage area 504 in the distribution gateway 105.

  At this time, the content accumulated in the storage area 504 is displayed on the monitor screen 502, and as a result, the user can select and browse an interesting content from a plurality of content from content 1 to content X, for example. At this time, the distribution gateway 105 is further provided with a mobile communication unit 503. Therefore, if the user desires, the viewed content can be transferred to a mobile terminal or the like.

  Further, the distribution gateway 105 includes an input I / F 502 such as a touch panel, and when a response message for the content viewed by the user is input, it can be converted into electronic data and stored in the storage area 505 in the distribution gateway. . At this time, the storage area 505 can store a plurality of response messages from the response 1 to the response X as well as the number of contents.

  Then, when a desired response message is accumulated, the electronic tag reading / writing means 506 is used to store the response message in an electronic tag prepared for the response message in advance. As an electronic tag at this time, for example, an electronic tag that is no longer necessary or an electronic tag collected for the purpose of recycling may be initialized and used.

  As described with reference to FIG. 1, the electronic tag in which the response message is stored in this manner is brought into the distribution service provider via the distribution channel of the product manufacturer. Therefore, the distribution service provider takes out the response message from the electronic tag brought in, accesses the content DB (FIG. 2) in the host computer of the distribution service provider, updates the response number column, and then Forward the message to the content provider.

  As described above, as a result of installing the distribution gateway 105, the user can save time and effort to read content from each of the electronic tags attached to the product, and select and browse only the content that is of interest to the user. can do.

  Next, the matching process in the database server 301 described with reference to FIG. 3 will be described with reference to FIG. Here, the matching process is a process for selecting a combination of a product and a content that can be expected to have a high browsing rate. The process procedure for this is shown as a process procedure 601 in FIG.

  In this processing procedure 601, first, an attached product category is acquired from distribution request information from the content provider (602). Next, the delivery DB group 304 (FIG. 3) is searched from the acquired attached product category, and the delivery DB group of products matching the attached attached product category is extracted (603).

  Next, in the extracted delivery DB group, the delivery area is compared with the delivery area of the delivery request 302, and a delivery DB group of products whose delivery area is included in the delivery area is extracted (604). Finally, the target age group of the distribution request 302 is compared with the sales distribution according to age in the distribution DB of the extracted product, and the product with the highest sales of the target age group is selected (605).

  Next, the above encryption will be described. In the case of using an electronic tag, anyone can easily browse content by using an electronic tag reader. Therefore, encryption is used for the content in the electronic tag when realizing a service in which only the purchaser of the product wants to view the content.

  Hereinafter, the encryption procedure applied in this embodiment will be described with reference to FIG. Here, the process 701 is executed by a distribution service provider, and the process 705 is executed by a store clerk equipped with a distribution gateway.

  First, in the case of the process 701, first, a predetermined encryption key and a predetermined decryption key corresponding thereto are generated (702). Next, the content is stored in the electronic tag. At this time, the content is previously encrypted and stored in the electronic tag (703) so that the content cannot be decrypted even if the user reads the content from the electronic tag. deep. When the product with the electronic tag is delivered to each store, this decryption key is also delivered together (704).

  Here, the distribution of the electronic tag product at this time also uses the distribution channel of the product manufacturer, but the decryption key is not necessarily required, and it is delivered using other communication means such as the Internet. It does not matter if it is made.

  Next, processing 705 in the case where sales of a product occur will be described. First, a store clerk uses an electronic tag reading / writing device provided in a cash register in the store, and stores product information from the electronic tag of the product. The reading and sales process is performed (706). At this time, the decryption key distributed in advance from the content distributor is stored in the decryption key storage area (FIG. 4) of the electronic tag (707).

  Therefore, after purchasing the product, the user uses the mobile device, for example, to read the encrypted content and the decryption key, decrypt the content with the decryption key, and browse the decrypted content.

It is a block diagram of the basic system which concerns on one Embodiment of the content delivery system using the electronic tag by this invention. It is explanatory drawing which showed one Embodiment of this invention as a business model. It is explanatory drawing which shows an example of database DB stored in a host computer in one Embodiment of this invention. It is explanatory drawing of the format of the electronic tag in one Embodiment of this invention. It is explanatory drawing of the delivery gateway in one Embodiment of this invention. It is explanatory drawing of the matching processing procedure by one Embodiment of this invention. It is explanatory drawing of the encryption processing procedure by one Embodiment of this invention.

Explanation of symbols

101: Content provider 102: Distribution service provider 103: Truck (transportation means to be a distribution channel)
104: Manufacturer (product manufacturer)
105: Distribution gateway 106: Store and vending machine 107: User 108: Mobile terminal 109: Electronic tag (electronic tag storing content)
110: Products (canned beverages, etc.)
111: Electronic tag (an electronic tag storing a response message)

Claims (13)

  A content distribution system, wherein a distribution system of a product related to the content is used for distributing an electronic tag storing desired content, and the electronic tag is supplied to a user together with the product. Content creation means for creating desired content, content electronic tag creation means for creating a content electronic tag by storing the content in a predetermined electronic tag, and the content electronic tag together with a product related to the content A transportation means for transporting to a sales destination, and a user access means for enabling a user to access the content electronic tag at the sales destination,
2. A content distribution system, wherein the electronic tag storing the content is distributed to a user through a distribution system of products related to the content.   A distribution system of a product related to the content is used for distribution and collection of an electronic tag storing desired content, and the electronic tag is distributed to the user together with the product and collected from the user. Content distribution system. Content creation means for creating desired content, content electronic tag creation means for creating a content electronic tag by storing the content in a predetermined electronic tag, and the content electronic tag together with a product related to the content A transportation means for transporting to a sales destination, and a user access means for enabling a user to access the content electronic tag at the sales destination,
A content distribution system, wherein distribution of the electronic tag storing the content to a user and collection of the electronic tag from the sales destination are performed through a distribution system of products related to the content. In the content delivery system in any one of Claims 1-4,
A content distribution system, wherein the content stored in the electronic tag is attached with a reply address to the provider of the content. In the content delivery system in any one of Claims 1-4,
The content distribution system, wherein the electronic tag is provided to a user attached to the product. In the content delivery system in any one of Claims 1-4,
The content distribution system, wherein the content is content including information related to an area where the product is delivered. In the content delivery system in any one of Claims 1-4,
The content distribution system, wherein only the product purchaser can view the content. In the content delivery system in any one of Claims 1-4,
Storing information for identifying the creator of the content in the electronic tag;
The user records the response to the browsing of the content on the electronic tag by means of recording on the electronic tag, so that the content distribution business operator collects the response-written electronic tag and uses the identification information To transfer the electronic tag in which the response of the viewer is stored to the content provider. In electronic tags attached to products for distribution,
An electronic tag characterized in that content associated with a distribution system to be distributed is stored. Content storage that stores the content in an electronic tag that is transported to the seller of the product together with the product related to the content, is made accessible to the user at the seller, and is distributed through the distribution system of the product related to the content In the device
Content means for creating the content;
A content storage device comprising content electronic tag creation means for storing the content and creating a content electronic tag. In the electronic tag attached to the collected goods,
An electronic tag, wherein content associated with a distribution system to be distributed is stored. It is transported to the seller of the product together with the product related to the content, and is configured to be accessible by the user at the seller, and distribution to the user and collection from the seller via the distribution system of the product related to the content In a content storage device that stores content in an electronic tag that is possible,
Content creation means for creating content;
A content storage device comprising content electronic tag creation means for creating a content electronic tag by storing the content in a predetermined electronic tag.

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