JP2005258955A - Method and device for generating database, method for transmitting questionnaire result, method for transmitting information, and computer program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To efficiently generate a database through the use of questionnaire. <P>SOLUTION: A central unit 2 downloads data in response to the requests of respective portable telephone sets 10-12 and transmits the questionnaire for asking the behavior contents of a user when downloading is finished. The respective portable telephone sets 10-12 transmits an answer for the questionnaire to the central unit 2 by attaching a user ID and data of a detected position to the answer. The central unit 2 stores an answer reception time and the received answer as a set, so as to generate the database including the user ID, a position, the reception time and the items of the behavior contents. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention makes it possible to create a required database based on an answer according to a questionnaire transmission, and a database creation method, a questionnaire result transmission method, and an information transmission method for efficiently transmitting information using the created database The present invention relates to a database creation device and a computer program.

  Conventionally, it has been attempted to create a necessary database by collecting various marketing information, consumer personal information, and the like, and conduct business activities according to consumer preferences, behaviors, and the like. In recent years, in particular, many consumers have communication devices such as mobile phones and computers having communication functions. Therefore, marketing information and personal information are often collected using such communication devices.

  For example, a required content is distributed from a central device to a portable information terminal having a position detection function possessed by a consumer, and when this content is clicked, the consumer's ID, position, time, behavior, etc. are transmitted to the central device By providing such a function, a method is disclosed in which required marketing information can be acquired by a central device (see Patent Document 1).

There is also a method of providing various information services according to personal preferences using collected personal information. Personal information is collected by using questionnaires, games, etc. via communication. Yes (see Patent Document 2).
JP 2002-366724 A JP 2002-7769 A

  In the marketing information acquisition method according to Patent Document 1, since a questionnaire is not used, there is a problem that it is difficult to accurately obtain content that matches information that the marketing information acquisition side really wants.

  In addition, the information service providing method according to Patent Document 2 does not collect information related to time, so individual actions according to time cannot be specified, and information service is provided in a timely manner according to the day of the week and time of day. There is a problem that it cannot be done. For example, if you are planning to conduct a campaign at a shopping street on a weekend, the shopping center will distribute information that the campaign is likely to be delivered to consumers who are likely to visit the shopping street on the weekend. However, in the information service providing method according to Patent Document 2, since there is no information that links time and behavior, it is efficient only for consumers who are likely to come to the shopping street on the weekend as described above. There is a problem that information cannot be distributed.

  Furthermore, recently, products with limited sales time and products with limited sales areas tend to be more popular among consumers, so if you sell limited-time and regional products, sell at the time you sell. In some cases, it is desirable to distribute sales information on limited items to consumers who are more likely to go to the area. However, the information service providing method according to Patent Document 2 does not collect information by associating time and position, and thus has a problem that it cannot cope with the information distribution form described above.

  Further, in the methods of Patent Document 1 and Patent Document 2, no particular consideration is given to the authenticity of information to be acquired. For this reason, when a database is created by acquiring information with low credibility, if the information is distributed based on such a database, there may be a risk that a required business effect for the information distribution cannot be obtained.

The present invention has been made in view of such a problem, and returns a reply of a questionnaire using communication with identification data and position data, and stores the received answer together with the time. Another object of the present invention is to provide a database creation method, a database creation device, and a computer program that can efficiently create a database related to an individual, a position, and a time.
It is another object of the present invention to provide a database creation method in which more detailed contents can be obtained by asking the contents of individual actions through a questionnaire.

Furthermore, an object of the present invention is to provide a database creation method that makes it easy to accurately obtain desired information by devising the transmission timing of a questionnaire.
Furthermore, the present invention provides a database creation method for accumulating only highly credible answers by appropriately comparing the identification data, position data, and time of the questionnaire answers with those already stored. The purpose is to provide.

Another object of the present invention is to provide a questionnaire result transmission method that can reliably report questionnaire results to respondents to a questionnaire based on the created database.
Furthermore, the present invention provides an information transmission method capable of transmitting information to consumers who are more likely to expect a business effect than before by searching with a search key related to information to be distributed in the created database. The purpose is to provide.

  In order to solve the above-described problem, a database creation method according to a first aspect of the present invention includes a position detection means, transmits a questionnaire from a central device to a wireless terminal device storing identification data, and a questionnaire returned from the wireless terminal device Is a database creation method for creating a database by accumulating answers in the central device, wherein the wireless terminal device returns an answer with identification data and position data detected by the position detection means to the central device, The central device stores the time related to the communication of the returned answer in association with the answer, and creates a database having items related to identification data, position, and time.

Further, in the database creation method according to the second aspect of the invention, the central device creates a database that further transmits an inquiry to the wireless terminal device asking about the action content for a person who communicates with the wireless terminal device, and further includes items related to the action content. It is characterized by doing.
Furthermore, in the database creation method according to the third invention, the central device transmits data in response to a request from the wireless terminal device, and transmits the questionnaire in accordance with the transmission of the data. .

  Still further, in the database creation method according to the fourth aspect of the invention, the central device accepts the wireless terminal device to which the questionnaire is transmitted and the transmission date and time, and measures the date and time. When the measured date and time reaches the transmission date and time, the central device transmits The questionnaire is transmitted to a previous wireless terminal device.

  In the database creation method according to the fifth aspect of the present invention, when the central device receives an answer, the central device searches whether or not an answer related to the same identification data as the identification data attached to the received answer is stored. When the answer related to the identification data is stored, the received answer is deleted, or the received answer is received and the answer related to the same identification data is deleted.

In the database creation method according to the sixth aspect of the invention, the central device stores a required position range and a required time range, and when receiving an answer, the central device is identical to the identification data attached to the received answer. It is searched whether or not an answer relating to the identification data is stored, and when an answer relating to the same identification data is stored, the position data attached to the answer relating to the same identification data and the received answer Determining whether the attached position data is within a required position range, and whether the response time and the received response time related to the same identification data are within the required time range; When it is determined that the data of both positions are within the required position range and both times are within the required time range, the received answer is deleted, or the received answer is accepted and the same identification data is applied Delete answer It is characterized in.
Furthermore, in the database creation method according to the seventh invention, when the central device determines that the data at both positions are not within the required position range, or when both times are not within the required time range, It is characterized by receiving received answers.

  In the questionnaire result transmission method according to the eighth aspect of the invention, the central device that stores the database created by the database creation method creates a questionnaire result based on the received answer, and stores the created questionnaire result in the database. It transmits to the wireless terminal device corresponding to identification data, It is characterized by the above-mentioned.

  An information transmission method according to a ninth aspect of the present invention is an information transmission method for transmitting information from a central device that stores a database created by the database creation method and information to a wireless terminal device, wherein the central device transmits information to be transmitted Receiving a search key related to the date, place, or category of the search, searching the database with the received search key, and transmitting information to the wireless terminal device corresponding to the identification data attached to the corresponding answer .

  A database creation device according to a tenth aspect of the present invention includes a communication unit that communicates with the outside, a questionnaire transmission unit that transmits a questionnaire to the outside via the communication unit, and the communication unit that transmits the questionnaire when the questionnaire transmission unit transmits a questionnaire. An answer receiving means for receiving an answer to a questionnaire attached with identification data and position data from the outside via the unit, and a storage means for storing the time relating to the communication of the answer received by the answer receiving means in association with the answer And database creation means for creating a database having items relating to identification data, position, and time based on the answer stored in the storage means.

  A computer program according to an eleventh aspect of the invention is a computer program for causing a computer having a communication unit to communicate with the outside to create a database, to which identification data and position data are attached from the outside through the communication unit. As a database creation means for creating a database having items related to identification data, position, and time based on the accepted answer when the answer to the questionnaire is received and receiving the answer in association with the time related to answer communication It is made to function.

  In the first invention, the tenth invention, and the eleventh invention, the central device (database creation device or computer) transmits a questionnaire, receives an answer with identification data and location data, and the time for communication Since it is stored in association with the answer, a database having items of identification data, position and time in addition to the answer can be created. As a result, when this database is used, it becomes possible to analyze information corresponding to the time and position of the individual related to the identification data. Note that either the reception time at the central device or the transmission time of the answer can be applied as the time for answer communication.

  In the second invention, since a questionnaire asking about the action content of the person who communicates with the wireless terminal device is transmitted, the database created by the central device has items related to the action content. Therefore, it becomes easier to obtain the content desired by the information collecting side.

  In the third invention, since a questionnaire is transmitted in conjunction with data download, it becomes easy to make a question related to the data to be distributed and an accurate answer related to the data to be distributed It will be easier to get. As a result, it is easy to create a database having information related to the data to be distributed, and the value of the database can be increased for the creator of the data to be distributed and the operator related to the distribution of the data.

  In the fourth invention, since the questionnaire is transmitted based on the received date and time, it becomes easier to ask questions in accordance with events, sports games, and TV program broadcasts that are being held on that date, At that time, the contents of events, sports games, broadcasts of television programs, etc. remain well in the memory of respondents of the questionnaire, making it easy to obtain highly credible answers.

  In the fifth invention, whether or not a plurality of answers are received from the same respondent by searching whether or not an answer related to the same identification data as the identification data attached to the received answer is stored. You can determine whether or not. Also, when it is determined that multiple answers have been received from the same respondent, either the last received answer or the most recently received answer is accepted and stored, so only one answer from the same respondent Can improve the reliability of the database. The last received answer is suitable when the question of the questionnaire requires careful consideration, etc., and is based on the idea that the respondent rethinks and resends the response, and also receives the answer first. When the received answer is received, it is preferable when it is necessary to quickly obtain a result related to the number of respondents to the questionnaire.

  In the sixth invention, when a plurality of answers are received from the same respondent, the position data and the time are compared and judged between the answers already stored and the received answers, and required within the required position range. When a plurality of answers are received within the time range, the received answer is deleted, or the answer that has been received and stored is deleted. In this way, even if a plurality of responses are transmitted in a situation that is considered to be the same, the credibility of a database that is created by enabling only one response can be improved. Note that it is preferable that the required position range and the required time range are appropriately set according to the contents of the questionnaire questions and the intention of the database creator and stored in the central device.

  In the seventh invention, even when a plurality of answers are received from the same respondent, each answer is returned from a place outside the required position range, or each answer is in the required time range. If the answer is returned, the answer situation is considered to be different between each answer, so that multiple answers from the same respondent can be regarded as being obtained based on the different situation. Accept. As a result, it is possible to more precisely distinguish between answers to be excluded and answers to be accumulated.

  In the eighth invention, since the identification data that can be identified with the respondent is stored in the database created based on the responses to the questionnaire, only the respondents of the questionnaire can obtain the questionnaire results by using this identification data. Can be transmitted reliably. Moreover, since the questionnaire results can be obtained only by respondents, the rarity of the questionnaire results is increased, and it can be expected that the number of respondents increases to obtain the questionnaire results.

  In the ninth invention, by searching with the search key such as the date and location related to the information to be transmitted with respect to the created database, there is some relation to the information transmitted by the corresponding answer, Efficient information distribution is realized by transmitting information to the wireless terminal device corresponding to the identification data of the corresponding answer. In addition, since the database associates the position and time, by searching the database with a plurality of search keys related to the position and time, information such as product sales and event holdings limited in time and region can also be stored at that time. It can be distributed to those who are likely to be in the area.

In the first invention, the tenth invention, and the eleventh invention, the central device (database creation device or computer) receives the reply with the identification data and the location data in response to the transmission of the questionnaire and communicates with it. Since such a time is also stored in association with the answer, a useful database having items of answer, identification data, position and time can be created.
In the second aspect of the invention, since a questionnaire for asking the action content of the person who communicates using the wireless terminal device is transmitted, the database created in the central device also has items related to the action content, and a more useful database Can be created.

In the third invention, by sending a questionnaire in accordance with the data transmission, a database having highly credible information related to data such as download can be created, and the value of the created database can be increased.
In the fourth invention, since the questionnaire is transmitted based on the received date and time, a database having highly credible information related to the entertainment, sports game, broadcast of the TV program, etc. being performed on that date and time Can be easily created.

  In the fifth invention, by searching whether or not an answer relating to the same identification data as the identification data attached to the received answer is stored, all of a plurality of answers by the same respondent are stored. This makes it possible to create a database having good information by excluding invalid answers.

In the sixth invention, when a plurality of answers are received from the same respondent, each answer is compared based on the required position range and the required time range, and when the responded position and time can be regarded as equivalent, Since only one answer is stored, it can contribute to the creation of a highly reliable database.
In the seventh invention, when a plurality of answers are received from the same respondent, each answer is returned from outside the required position range, or each answer is returned beyond the required time range. Sometimes, each answer is stored as if the answer was made in a different situation, so that it is possible to create a database by selecting the received answers more precisely.

In the eighth invention, by using the identification data attached to the answer stored in the database, the questionnaire result can be reliably transmitted to the respondent of the questionnaire.
In the ninth invention, a search is performed using a search key such as a date and a place relating to information to be transmitted in the created database, and information is transmitted by using identification data attached to a corresponding answer, thereby providing a business. Efficient information transmission can be realized.

  FIG. 1 is a schematic diagram showing an overall configuration of a database creation system 1 according to an embodiment of the present invention. In this embodiment, the central apparatus 2 transmits a questionnaire to each mobile phone device 10-12 via the network 5 and each relay base station 6a-6n, and each mobile phone device 10-12 receives GPS (Global The position data detected using the Positioning System) and other data are attached to the questionnaire as additional data and sent back, and the central device 2 stores the returned answers and additional data in association with each other. 2 is created. The central device 2 also distributes various information using the created database 20.

  FIG. 3 is a block diagram showing an internal configuration of the mobile phone 10 used in the present embodiment. The mobile phone 10 corresponds to a wireless terminal device, and connects a wireless communication unit 10a, a display unit 10b, an operation input unit 10c, a position detection unit 10d, an internal memory unit 10e, and a CPU (Central Processing Unit) 10f through an internal bus 10g. The configuration is as follows.

  The wireless communication unit 10a transmits and receives various data, and wirelessly communicates data via relay base stations 6a to 6n provided at various places. In the present embodiment, the wireless communication unit 10a receives the questionnaire transmitted from the central device 2, various programs activated on the mobile phone side, and various data related information, etc., as well as the questionnaire response and the information request. Data is transmitted by the wireless communication unit 10a. The wireless communication unit 10a transmits and receives data related to a call when the mobile phone 10 functions as a phone.

  The display unit 10b displays the received data and the data stored in the mobile phone 10, and the displayed data includes menu data as shown in FIG. 4A and received content data. is there. The operation input unit 10c is composed of a plurality of operation buttons, switches, and the like provided on the casing of the mobile phone device 10, and is operated by a user (person who performs communication) of the mobile phone device 10 to accept and accept instructions. An instruction is transmitted to the CPU 10f.

  The position detection unit 10d receives a radio wave from the artificial satellite 7, detects the current position, and creates the detected latitude and longitude as position data. The position detector 10 detects the position at a required interval (for example, 3 seconds). The internal memory unit 10e stores various data. In the present embodiment, in addition to various program data defining the processing of the CPU 10f, menu data for selecting various functions of the mobile phone 10, etc., other mobile phones 11, A user ID (corresponding to identification data) for distinguishing 12 from this device is also stored in advance. The internal memory unit 10e stores and stores various received data as appropriate. In the present embodiment, numerical values such as “0001” and “0002” are used as the user ID (see FIG. 2).

  The CPU 10f shown in FIG. 3 controls the units 10a to 10e, and performs necessary processing according to the program data stored in the internal memory unit 10e and the program data received by the wireless communication unit 10a. In the present embodiment, processing related to a request for downloading data related to contents, files, etc. to an external communication destination, answering whether or not to answer a questionnaire, and sending a questionnaire answer to the user's operation input Based on the CPU 10f.

  For example, when answering a questionnaire, the position data detected by the position detection unit 10d and the internal memory unit 10e are stored as additional data in response to the user's answer input or selected by the operation input unit 10c. The CPU 10f performs processing for sending the answer to the answer destination of the questionnaire from the wireless communication unit 10a.

  The other mobile phone devices 11 and 12 shown in FIG. 1 have the same configuration as the mobile phone device 10 described above. Further, FIG. 1 shows only three mobile phones 10 to 12, but the present invention can be applied to any mobile phone having the same parts 10a to 10f as the mobile phone 10 regardless of the number. Furthermore, in addition to the cellular phone, portable radio terminal devices (PDA, notebook personal computer, etc.) having functions equivalent to those of the units 10a to 10f of the cellular phone 10 described above are also targeted.

  FIG. 5 is a block diagram showing the configuration of the central device 2. The central device 2 of the present embodiment corresponds to a database creation device, and is configured by connecting a web server 3 and a database server 4 via a connection line 2a. The server 3 is applied to the web server 3, and a communication unit 3a, a storage unit 3b, a connection unit 3c, a memory unit 3d, and an MPU (microprocessor unit) 3e are connected via a server internal bus 3f. Although not shown, the web server 3 is also connected to an input keyboard and mouse, and a monitor device for outputting and displaying data.

  The communication unit 3 a is connected to the network 5, and communicates with an external device via the network 5. In the present embodiment, data related to external requests and responses are received by the communication unit 3a, music data such as karaoke and ringtones, and download data such as images such as photos and videos, menus, and questionnaires. Are transmitted from the communication unit 3a to an external device. The communication unit 3a functions as a questionnaire transmission unit when transmitting questionnaire program data to the outside, and functions as a response reception unit when receiving a questionnaire response from the outside.

  The storage unit 3b uses a hard disk device in this embodiment, and various data such as MPU program data, menu program data, questionnaire program data, questionnaire results, download data, provided information, reference position, and reference time. Is readable and writable.

  The MPU program data stored in the storage unit 3b defines various processes of the MPU 3e. In addition to defining the control contents performed by the MPU 3e for the units 3a to 3d, in this embodiment, the questionnaire program data In addition, contents relating to the transmission processing of the menu program data, the processing for the data returned from the outside, the determination processing for determining whether or not to delete the received answer, the search processing for the created database, and the like are also defined. For example, it is stipulated that the questionnaire program data is transmitted to the outside in accordance with the distribution of download data.

  The menu program data stored in the storage unit 3b is transmitted to the outside to display a menu that allows each item to be selected as shown in FIGS. 4 (a) and 4 (b) on the destination device. There are various types of menu program data depending on the types of download data and information that the central device 2 can provide. In addition, programming is performed such that data relating to the selected content is transmitted to the central device 2 by appropriately selecting selectable items provided in the menu program data by an external device.

  Specifically, as shown in FIG. 4B, the download menu program data of the present embodiment stipulates that a menu for selecting whether or not to answer a questionnaire upon completion of download is displayed. If the menu program data is selected to answer the questionnaire, the questionnaire program data is transmitted from the central apparatus 2 based on the process defined by the MPU program data described above in response to the selection.

  The questionnaire program data stored in the storage unit 3b is transmitted to the outside as described above, and a questionnaire question as shown in FIG. 4C is displayed on the destination device so as to be input or selectable. In the questionnaire program data of the present embodiment, two items for inquiring about the action content of the user of the external communication destination device (for example, the mobile phone 10 to 12) are set. Specifically, “You are now, The question “What are you doing?” And the question “What are you going to do?” Are set. As other questions, items for asking the respondent's gender, age, e-mail address, etc. are also set in the questionnaire program data.

  The questionnaire program data questions are not limited to the above, but can be set as appropriate according to the information to be collected. For example, “How do you use the downloaded data?” You may set a question such as “Which do you think will win tonight's professional baseball game or the Hanshin / Giant game?”. In addition, as described above, the questionnaire program data also stipulates that when an external device transmits a response, a process of transmitting the response with the user ID and position data is performed.

  The questionnaire results stored in the storage unit 3b in FIG. 5 are created by the MPU 3e from the database 20 that receives and accumulates the returned answers. The download data is data that the central device 2 transmits in response to a request from the outside. In the present embodiment, music data such as karaoke and ringtone is equivalent. The provided information is distributed from the central apparatus 2 using the database 20 created by accumulating questionnaire responses. Specifically, “Sale sale on ABC Saturday in the second week of March”, “Sunday on March 15th at 1 pm X Shop will have a secret live by artist YZ”, “March 20 This includes information such as “Limited cakes sold at XYZ department stores from 2 pm to 3 pm on Sunday (Saturday)”.

  Furthermore, the reference area and the reference time stored in the storage unit 3b are data used as a determination reference in determining whether or not to delete the answer received by the MPU 3e, as will be described later. In the present embodiment, a circular area having a radius of 30 m is stored as a required position range as a reference area, and 5 minutes is stored as a required time range as a reference time.

  The connection unit 3c of the web server 3 connects the database server 4 via the connection line 2a and transmits and receives data between the two servers. In this embodiment, the answer to the questionnaire received by the communication unit 3 is used. The additional data is transmitted to the database server 4. The memory unit 3d of the web server 3 temporarily stores data related to the processing of the MPU 3e.

  The MPU 3e of the web server 3 controls each unit 3a to 3d to perform a process of creating a database in the database server 4, and performs a process of specifying and distributing a distribution destination of provided information using the created database. Is. The specific processing contents performed by the MPU 3e are diverse. As processing according to the present invention, the MPU 3e first acquires menu program data, questionnaire program data, and download data based on an external request received by the communication unit 3a. Process to send to external request destination.

  Further, the MPU 3e has a date / time function inside, and when receiving a response to a questionnaire by the communication unit 3a, the reception time is received in a state in which the response time is associated with the response using the date / time function. In this state, processing for sending the answer to the database server 4 is performed. The contents of the reception time combined with the answer are the year, month, day, day of the week, and time. In this way, since the received response is attached to the received response in addition to the additional data, the database items include “user ID”, “reception time”, “position”, “behavior” as shown in FIG. “Content 1”, “Behavior content 2”, “Answer”, “Mail address”, and “Other” exist, and each item is stored in an associated state.

  Furthermore, when the MPU 3e receives an answer in the communication unit 3a, the MPU 3e searches for whether or not an answer with the same user ID as the user ID attached to the received answer is stored in the database 20 of the database server 4 I do. Furthermore, when the answer corresponding to the search is stored, the data of the position of the corresponding answer is compared with the data of the position attached to the received answer, and the reception time of the corresponding answer is The MPU 3e performs a process of comparing the reception time of the received answer.

  In contrast to the above comparison, when the data at both positions are within the reference area stored in the storage unit 3b and both the reception times are within the reference time, it is assumed that the reply is transmitted twice in the same situation. Performs the process of deleting the received answer. Further, when the data of both positions are not within the reference area stored in the storage unit 3b, or when the both reception times are not within the reference time, the MPU 3e receives the response later as it is transmitted twice in different situations. The answer is regarded as valid, and the answer is sent to the database server 4. Thus, the database 20 which accumulated highly reliable marketing information is produced by selecting the reply which MPU3e received.

  In addition, when distributing the provided information stored in the storage unit 3 to the outside, the central device 2 determines a distribution destination by using a keyboard or mouse (not shown) with search keys relating to the date, place, category, etc. of the information to be distributed The MPU 3e performs a process of searching the database 20 of the database server 4 with the received search key.

  As the search key, if the provided information is “sale sale at ABC shopping street on Saturday and Saturday of the second week of March”, “Saturday”, “Sun”, and the location of ABC shopping street The user ID that is likely to go to the ABC shopping street direction is specified by performing a so-called AND search on these “Sat”, “Sun”, and “Numerical value”. . In addition, if a search is performed using the word “movie” corresponding to the category as a search key, a user ID with a high chance of going to a movie can be specified. Note that it is preferable to search for “numerical values” of latitude and longitude corresponding to a place, with a certain degree of width, instead of searching with a perfect match.

  Further, when the MPU 3e specifies the user ID of the distribution destination, the MPU 3e performs a process of reading the provision information from the storage unit 3b to the mail address corresponding to the user ID and transmitting it from the communication unit 3a. By transmitting the provision information in this way, information can be efficiently distributed to consumers who are highly likely to expect the transmission effect.

  When the required number of responses are accumulated in the database 20 (100 or more in the present embodiment), the MPU 3e totals the items of the responses in the database 20 to create a questionnaire result, and the created questionnaire result is stored in the storage unit 3b. The process to memorize is performed. The stored questionnaire result is transmitted from the communication unit 3 to the external device corresponding to the user ID in the database 20 by the control process of the MPU 3e.

  On the other hand, the database server 4 connected to the web server 3 includes an internal processing unit 4a and a large-capacity storage unit 4b. The internal processing unit 4a has a configuration equivalent to each of the units 3c to 3e of the web server 3 and accepts and accumulates responses sent from the web server 3 as database creation means, and is large in accordance with a database format for creating the database 20. Processing to be stored in the capacity storage unit 4b is performed. Further, the large-capacity storage unit 4b stores the database of FIG. 2 created based on the accumulation of answers as storage means. Note that the internal processing unit 4a also performs various processes based on regulations in a computer program (not shown) stored in the database server 4.

Next, an overall series of processing procedures related to the database creation method by the database creation system 1 having the above-described configuration will be described with reference to the first flowchart of FIG. The following processing will be described in the case of downloading (transmitting) ringtone data from the central device 2 using the mobile phone 10.
First, the mobile phone 10 accesses the central device 2 that downloads ringtones, and requests downloading of the ringtones according to the menu shown in FIG. 4A transmitted from the central device 2 (S1). When central device 2 receives the download request, it downloads the ringtone data to mobile phone 10 (S2). The central device 2 transmits a menu as shown in FIG. 4B at the end of data download.

  The cellular phone device 10 transmits to the central device 2 either “answer” or “no answer” in response to the questionnaire according to the menu of FIG. 4B (S3). When “no answer” is selected for the questionnaire (S3: NO), the processing in the mobile phone 10 is completed upon completion of the download. The processing of the central device 2 is also terminated (not shown).

  On the other hand, when “answer” is selected for the questionnaire (S3: YES), a message to that effect is transmitted to the central device 2, and a questionnaire as shown in FIG. 4C is transmitted (S4). The cellular phone 10 transmits the answer input to the questionnaire question to the central device 2 (S5). At this time, the response is transmitted with the user ID and position data of the mobile phone 10 attached thereto. The central device 2 receives the transmitted response, stores the received time and the response in combination (associated) (S6), and creates the database 20 (S7). Each process (S2, 4, 6, 7) in the central apparatus 2 in the first flowchart is mainly defined by the MPU program data stored in the storage unit 3b of the web server 3 shown in FIG. And part of the processing is performed based on the processing of the computer program of the database server 4.

The second flowchart in FIG. 7 shows the details of the process (S6) for receiving and storing the answer in the central apparatus 2 in the first flowchart described above.
That is, the central device 2 determines whether or not an answer has been received (S10). When no answer is received (S10: NO), it waits for reception. When an answer is received (S10: YES), the reception time is associated with the answer, and then it is searched in the database 20 whether or not an answer with the same user ID as the user ID of the received answer is stored. (S11).

  When answers with the same user ID are stored (S11: YES), it is determined whether the position data of the answer with the same user ID and the position data of the received answer are within the reference area (S12). When the position data is in the reference area (S12: YES), it is determined whether the reception time of the answer with the same user ID and the reception time of the received answer are within the reference time (S13). When both the reception times are within the reference time (S13: YES), the central apparatus 2 deletes the received answer in order to invalidate the received answer (S14).

  Further, when the answer with the same user ID as the user ID of the received answer is not stored (S11: NO), when both position data are not in the reference area (S12: NO), both reception times are within the reference time. If not (S13: NO), the received answer is accepted and stored at any time (S15). By selecting answers in this way, the present invention can create a highly reliable database by eliminating answers that are considered to have been replied without being considered.

  Further, the third flowchart of FIG. 8 shows a processing procedure according to an information transmission method for transmitting provided information stored in the central apparatus 2 using the database created by the above-described processing procedure. In transmitting the provided information, the central device 2 first determines whether or not a search key related to the information to be provided has been received (S20), and when the search key is not received (S20: NO), it waits for reception. When a search key is received (S20: YES), the database 20 is searched with the received search key (S21).

  Next, the central device 2 determines whether or not there is a corresponding answer by the search (S22), and if there is no corresponding answer (S22: NO), the process is terminated. On the other hand, when there is a corresponding answer (S22: YES), the mobile phone set as the transmission destination is specified from the user ID related to the answer (S23), and the provision information is sent to the specified mobile phone set (S24).

  As described above, in the present invention, a highly reliable database is created using a questionnaire, and distribution of information with high sales efficiency is realized using the created database. In addition, the question content of the questionnaire can be appropriately changed according to information to be distributed, and the created database itself has various marketing information, and therefore has a sales value as a product.

  The present invention is not limited to the above-described configuration, and various modifications can be applied. For example, as shown in the second flowchart of FIG. 7, when both answers of the same user ID are already stored, both position data are within the reference position and both reception times are within the reference time, The received answer is deleted. However, since the answer received later is reconsidered, it may be accepted as a more thoughtful answer, and the stored answer may be deleted. . In short, depending on the idea of the person who creates the database, when multiple responses are returned from the same respondent, it is possible to handle any of them, and changing the handling modifies the program contents It can respond.

  Further, when a plurality of responses are returned from the same respondent, the processing is simplified, and if the response with the same user ID as the user ID of the received response is already stored, the position data and the reception time It is also possible to delete the received answer or delete the answer having the same user ID stored by accepting the received answer without judging.

  Furthermore, in addition to matching the questionnaire transmission form with the data download, the questionnaire transmission destination may be registered in the central device 2 in advance, so that the questionnaire may be transmitted in time. Specifically, in the central apparatus 2, each mobile phone serving as a questionnaire transmission destination is registered, and information transmission date and time is registered in advance. In this state, the central device 2 measures the date and time when the MPU 3e reaches the registered transmission date and time, and transmits a questionnaire to each mobile phone device as the transmission destination.

  In the questionnaire transmission form as described above, since the questionnaire can be transmitted at a required timing, the questionnaire can be transmitted in accordance with the start or end time of the sports game, the start or end time of various programs, and the start or end time of various events. , It will be possible to quickly grasp the current intentions of consumers. Moreover, in such a questionnaire transmission form, it is preferable to set the questionnaire questions according to the object to be transmitted.

  For example, when sending a questionnaire at the end of a TV program, it is preferable to ask the question “Which CM was the most impressive in the previous program”? It may be possible to set a question such as “Which song do you want to listen to at a concert?” And reflect the results of the questionnaire in the concert. Therefore, the database according to the present invention can be applied to various uses, and the questionnaire results and the transmission of information can also be applied to various uses. In order to increase the number of responses to the questionnaire, it is preferable to give some benefit to the respondent.

  In addition to detecting the position using the GPS, the wireless terminal devices such as the cellular phones 10 to 12 can also apply other position detection methods. For example, a configuration in which the position is detected using the position of the relay base station with which the wireless terminal device communicates can also be applied. Furthermore, as the time related to communication, in addition to the reception time at the central device 2, the transmission time of the wireless terminal device such as the mobile phone devices 10 to 12 can also be applied. And send it. Furthermore, the central apparatus 2 can be formed by one computer or three or more computers, and the created database is stored in another information distribution computer connected to the network 5 to store the database. A form in which creation and distribution of information are performed independently can also be applied.

1 is a schematic diagram of a database creation system according to an embodiment of the present invention. It is a chart which shows the database concerning the present invention. It is a block diagram which shows the internal structure of the mobile telephone which concerns on embodiment. (A) is a schematic diagram showing a download menu, (b) is a schematic diagram showing a menu at the end of download, and (c) is a schematic diagram showing a questionnaire. It is a block diagram which shows the structure of a central apparatus. It is a 1st flowchart which shows the whole process sequence of the database preparation method. It is a 2nd flowchart which shows the process sequence of the central apparatus with respect to the received reply. It is a 3rd flowchart which shows the process sequence of the information transmission method.

Explanation of symbols

1 Database creation device 2 Central device 3 Web server 3e MPU
4 Database Server 4a Internal Processing Unit 4b Mass Storage Unit 5 Network 6a-6n Relay Base Station 7 Artificial Satellite 10-12 Mobile Phone 10d Position Detection Unit 10f CPU
20 database

Claims (11)

A database creation method comprising a position detection means, transmitting a questionnaire from a central device to a wireless terminal device storing identification data, and creating a database by accumulating responses of questionnaires returned from the wireless terminal device in the central device There,
The wireless terminal device
A reply with identification data and position data detected by the position detection means is sent back to the central device,
The central device is
Store the time related to the communication of the returned reply in association with the answer,
A database creation method comprising creating a database having items relating to identification data, position, and time. The central device is
Send a questionnaire to the wireless terminal device asking about the action content for those who communicate with the wireless terminal device,
The database creation method according to claim 1, further comprising creating a database further including items related to action contents. The central device is
Sending data in response to a request from the wireless terminal device,
The database creation method according to claim 1, wherein the questionnaire is transmitted in accordance with the transmission of the data. The central device is
Accept the questionnaire destination wireless terminal device and the transmission date and time,
Time and date
The database creation method according to any one of claims 1 to 3, wherein the questionnaire is transmitted to a transmission destination wireless terminal device when the measured date and time reaches the transmission date and time. The central device is
When an answer is received, a search is made as to whether an answer related to the same identification data as the identification data attached to the received answer is stored,
5. The response according to any one of claims 1 to 4, wherein when a response related to the same identification data is stored, the received response is deleted, or the received response is accepted and the response related to the same identification data is deleted. The database creation method as described in one. The central device is
It stores the required position range and required time range,
When an answer is received, a search is made as to whether an answer related to the same identification data as the identification data attached to the received answer is stored,
When answers relating to the same identification data are stored, whether the position data attached to the answer relating to the same identification data and the position data attached to the received answer are within the required position range And whether or not the response time and the received response time related to the same identification data are within a required time range,
When it is determined that the data of both positions are within the required position range and both times are within the required time range, the received answer is deleted, or the received answer is accepted and the same identification data is applied The database creation method according to any one of claims 1 to 4, wherein an answer is deleted. The central device is
7. The database creation method according to claim 6, wherein when the data at both positions are determined not to be within the required position range, or when it is determined that both times are not within the required time range, the received answer is received. A central device for storing a database created by the database creation method according to any one of claims 1 to 7,
Create survey results based on the responses received,
A questionnaire result transmission method, comprising: transmitting a created questionnaire result to a wireless terminal device corresponding to identification data stored in the database. An information transmission method for transmitting information from a central device that stores a database created by the database creation method according to any one of claims 1 to 7 and information to a wireless terminal device,
The central device is
Accept search keys for the date, location, or category of information to be sent,
Search the database with the accepted search key,
An information transmission method comprising transmitting information to a wireless terminal device corresponding to identification data attached to a corresponding answer. A communication unit that communicates with the outside,
Questionnaire sending means for sending a questionnaire to the outside via the communication unit;
When the questionnaire transmission means transmits a questionnaire, an answer receiving means for receiving an answer to the questionnaire with identification data and position data from the outside via the communication unit;
Storage means for storing a time related to communication of the answer received by the answer receiving means in association with the answer;
A database creation device comprising: database creation means for creating a database having items relating to identification data, position, and time based on an answer stored in the storage means. In a computer program for causing a computer having a communication unit to communicate with the outside to create a database,
When receiving an answer to a questionnaire with identification data and position data from the outside via the communication unit, the computer is identified based on the received answer and means for receiving the answer in association with the time related to answer communication A computer program that functions as a database creation unit that creates a database having items related to data, position, and time.

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