JP2005254466A - Advertizing flier - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To raise an attention attracting ratio by differentiating the form of a general advertizing flier, which usually assumes a rectangular shape after being folded. <P>SOLUTION: This advertizing flier has a plurality of printing paper pieces adjacent to each other through folding lines a and b. Along at least one edge normal to a printing flow direction of the flier, a continuous notch with a fixed pitch is set to be provided. Since the edge is formed into a notched deformed one, a citizen can easily find out the flier through a clue of the different end shape from among a group of fliers each uniformly folded up in a rectangular shape. Further, for an advertizer, the advertizing flier, which raises its attention attracting ratio, can be produced. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention belongs to the field of printed materials, and particularly relates to an advertising flyer that is mainly folded into a newspaper or the like and distributed.

  In general, most advertising flyers are for newspaper inserts, and there are cases where they are bundled with other mailings such as mail-order catalogs, but are all the same size as the main newspaper, catalog, etc. Or it is made slightly smaller than that, or it is folded and it is bundled with many other kinds of leaflets. Therefore, from an advertiser's point of view, it was not possible to make the company's flyers stand out from the group of leaflets that overlapped the same size, and the advertising efficiency was not always satisfactory. In addition, even from the side of the consumer, although using flyers that are folded in regularly, from the convenience point of view that you can not find the flyer you want unless you turn the flyers in order There was a problem.

On the other hand, as an advertising flyer that is folded and distributed in a newspaper or the like for a long time, a cut line for forming a slit in the flyer is formed, and a calendar printed on a paper surface in advance through the slit. In this type of flyer, a portion of the paper on which advertising information can be posted must be assigned to the calendar.
JP-A-9-81038

  The problem to be solved is to differentiate the form of advertising flyers, which are generally folded and present a rectangular shape, and raise the eye-catching rate, so that consumers can pick up and promote store visits and product purchases It is to be able to expect.

  The advertising flyer of the present invention has a plurality of printing paper pieces adjacent to each other through a fold line, and is provided with a notch continuous at a constant pitch at at least one end in a direction perpendicular to the printing flow direction. It is characterized by that.

  Further, the notches continuous at a constant pitch may be out of phase with respect to at least one fold line, or the fold line may be shifted by a certain length from the center of the printing paper. Furthermore, a misalignment portion of the printed paper piece that occurs when folded may be used for the index portion.

  Since the advertising flyer according to the present invention is a deformed one with a notch at the end, a consumer uses the different end shape from a group of uniform leaflets folded into a rectangular shape. It can be easily found. In addition, for the advertiser, an advertising flyer that can increase the attention rate can be produced.

  The advertising flyer of the present invention is printed by an offset rotary press in the same manner as a general advertising flyer in terms of cost. A normal web offset press transports printing paper to the printing section through the paper feed section and web path section, and prints the multi-color on the printing paper in the printing section, and then the ink on the printing paper in the drying / cooling section. After the paper is dried, the printed paper that has been printed by the subsequent folding machine is folded into a predetermined shape. This folding machine is a device that cuts continuous printing paper into a predetermined length, folds it into various signatures according to the purpose and discharges it. It is unique to a rotary printing machine. It is composed of a combination of a triangular folding device, a nipping roller, a cutting device, a gripper folding device, a chopper folding device, and a paper discharge device.

  When producing the advertising flyer of the present invention, a die cutter having a predetermined pattern of cutting blades on the cylinder surface and a receiving roller facing the die cutter are used, and these are installed between the drying / cooling unit and the folding machine. Then, the printed printing paper is cut between the die cutter and the receiving roller to cut the end portion, and further, the cut portion is removed to form a continuous notch at the printing paper at a constant pitch. Then, the advertising flyer of this invention is produced by putting the printing paper which formed the notch continuous in this edge part with a fixed pitch on a folding machine.

  FIG. 1 is a process diagram showing a procedure for producing an advertising flyer according to the present invention. The advertising flyer in this example is produced by slightly modifying the folded flyer production process in which a B2 size large-sized flyer is folded twice with a fold line in the flow direction and a fold line in the width direction orthogonal thereto to finish it into a B4 size. be able to.

  First, before folding the printed B1-size printing paper 1 at the fold line a in the flow direction, a die cutter having a corrugated cutting edge is used to form both ends in the width direction as shown in FIG. A cut line α having a continuous waveform at a constant pitch is entered, and then the outer ear portion 1a is removed as shown in FIG. In this case, the pitch is set so that the phase of the waveform is shifted by a half cycle with respect to the portion where the cut line α at both ends becomes the folding line b in the width direction.

  Subsequently, the printing paper 1 with both ends cut out is cut into a sheet 2 having a predetermined length by a cutting device, and then, in the flow direction as shown in FIGS. Folded to the B3 size at the fold line a, and then folds along the fold line b in the width direction as shown in FIGS. 1E to 1F by the chopper folding device, so that they are adjacent via the fold lines a and b. A B4 size advertising flyer 3 having four printing paper pieces and having a mountain with a phase shift due to the overlapping printing paper pieces can be obtained. And it becomes possible to produce a flyer with a high eye-catching effect by using the deviation part of this printed paper piece as an index part.

  FIG. 2 is a process diagram showing another production procedure of the advertising leaflet according to the present invention. The advertising flyer in this example is also produced by slightly modifying the folding flyer production process in which a B2 size large-sized flyer is folded twice with a fold line in the flow direction and a fold line in the width direction orthogonal thereto to finish to a B4 size. be able to.

  First, before folding the printed B2-size printing paper 1 at the fold line a in the flow direction, a die cutter having a corrugated cutting edge is used to form both ends in the width direction as shown in FIG. A continuous waveform cut line α is inserted at a constant pitch, and then the outer ear portion 1a is removed as shown in FIG. In this case, the pitch is set so that the phase of the waveform is shifted by a half cycle with respect to the portion where the cut line α at both ends becomes the folding line b in the width direction. In this example, the folding line a in the flow direction is assumed to be deviated by a certain length x from the center line c in the flow direction on the printing paper 1 as shown in FIG.

  Subsequently, the printing paper 1 with both ends cut out is cut into a sheet 2 having a predetermined length by a cutting device, and then the flow direction is changed as shown in FIGS. Folded to the B3 size at the fold line a, and then folded at the fold line b in the width direction as shown in FIGS. 2 (e) to (f) by the chopper folding device, so that they are adjacent via the fold lines a and b. A B4 size advertising flyer 3 having four printed paper pieces, in which a pile of printed paper pieces can be seen, and a phase-shifted mountain can be seen and a folded portion is formed. And it becomes possible to produce a flyer with a higher eye-catching effect by using the misaligned portions of the two printed paper pieces as an index portion.

  Although the present invention has been specifically described with two examples, the advertising flyer of the present invention is not limited to these specific examples, and various modifications can be made without departing from the spirit of the present invention. It is natural that this is possible.

  For example, in the above specific example, the shape of the notch is an arc-shaped smooth waveform, but various other shapes are possible. Moreover, it is not limited to notching both ends to the same shape, and notching only one end can also obtain a large eye catching effect.

  Further, the advertising flyer of the present invention does not have to be out of phase with the overlapping printed paper pieces, and in this case, the end portion has only a continuous notch at a constant pitch. There is a big eye-catching effect compared to the ones.

  In addition, the above-mentioned advertising flyer is produced by an offset rotary press from the viewpoint of practical cost. However, if there is no restriction on the cost, it can be produced by other printing methods.

It is process drawing which shows the preparation procedure of the advertising flyer based on this invention. It is process drawing which shows another preparation procedure of the advertising leaflet which concerns on this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Printing paper 1a Ear part 2 Sheets 3 Advertising flyer a, b Folding line c Center line (alpha) Cut line

Claims (4)

  An advertising flyer comprising a plurality of printing paper pieces adjacent to each other through a fold line, and having a notch continuous at a constant pitch at at least one end in a direction perpendicular to the flow direction of printing .   The advertising flyer according to claim 1, wherein notches that are continuous at a constant pitch are out of phase with respect to at least one folding line.   The advertising flyer according to claim 1, wherein the folding line is deviated from the center line of the printing paper by a certain length. The advertising flyer according to any one of claims 1 to 3, wherein a misaligned portion of a printed paper piece generated when folded is used as an index portion.

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