JP2005212467A - Publicity/advertisement and message effects using precious metal sheet - Google Patents
Publicity/advertisement and message effects using precious metal sheet Download PDFInfo
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- JP2005212467A JP2005212467A JP2004056786A JP2004056786A JP2005212467A JP 2005212467 A JP2005212467 A JP 2005212467A JP 2004056786 A JP2004056786 A JP 2004056786A JP 2004056786 A JP2004056786 A JP 2004056786A JP 2005212467 A JP2005212467 A JP 2005212467A
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Description
本発明は、アクセサリー・販促品などに表示した宣伝広告効果を増大させるために薄板貴金属をそのアクセサリー・販促品などに挿入あるいは添付された製品に関する。 The present invention relates to a product in which a thin precious metal is inserted or attached to an accessory / promotional product in order to increase the advertising effect displayed on the accessory / promotional product.
従来のアクセサリー・販促品などを利用した宣伝広告では商品に添付することや、あつめてポイント還元などを利用していた。 Conventional advertising using accessories / promotional items used to be attached to products, and point rewards were used together.
しかし、同じ物を集めると飽きて限界があり、ポイント還元も同じ店や業態に限られることが多く、世界共通とはなりにくい。 However, if you collect the same items, you will get bored and there will be a limit, and point returns will often be limited to the same store or business type, so it will not be common throughout the world.
また、貴金属の輝きを利用し貴金属上に宣伝広告を載せた金箔カレンダーなどがあるが貴金属としての換金性がなく、使い捨てとなっている。 In addition, there are gold leaf calendars, etc. that use the brightness of precious metals to place advertisements on precious metals, but they are not convertible as precious metals and are disposable.
もし、貴金属の塊を入れた場合、価格が高すぎるのと、安価にするために小さくすると貴金属の希少性・見栄えが悪く、広告効果を減少させる。 If a lump of precious metal is added, the price is too high, and if it is made small in order to make it cheap, the precious metal's scarcity and appearance will be poor and the advertising effect will be reduced.
貴金属として換金できる薄板貴金属上に宣伝広告・メッセージを載せたものがあるが、この場合貴金属面積を大きく取る必要があり、必然的に価格が高く、広告宣伝のための配布制約や金額がかさみ、特定の購買者に偏る傾向があった。
解決しようとする問題点は貴金属として換金できる貴金属または貴金属の合金からなる薄板を挿入あるいは添付させることにより安価で宣伝広告・メッセージ効果を増大させ、グローバル的にリピーター確保を確実なものとすること。 The problem to be solved is to increase the advertising / message effect at low cost by inserting or attaching a thin plate made of precious metal or precious metal alloy that can be exchanged as precious metal, and to secure repeaters globally.
アクセサリー・販促品などに貴金属または貴金属の合金からなる薄板を挿入あるいは添付し、宣伝広告・メッセージを薄板貴金属の周囲や裏面等に表示する。 Insert or attach a thin plate made of precious metal or a precious metal alloy to accessories / promotional items, etc., and display advertisements / messages on the periphery or back of the thin precious metal.
アクセサリー・販促品などに貴金属または貴金属の合金からなる薄板に文字・図柄等エンボス加工したものを挿入あるいは添付し、宣伝広告・メッセージを薄板貴金属の周囲や裏面等に表示する。 Insert or attach embossed letters, designs, etc. to thin plates made of precious metals or alloys of precious metals for accessories / promotional items, etc., and display advertisements / messages on the periphery or back of thin precious metals.
さらに、相手の名前や家紋等を薄板貴金属の周囲や裏面等に表示する。 Further, the name, family crest, etc. of the other party are displayed around the thin plate noble metal or on the back surface.
本発明はアクセサリー・販促品などに貴金属を挿入あるいは添付されたものとすることにより、安価で宣伝広告効果を増大させ、グローバル的にリピーター確保を確実なものとすることができるものである。 According to the present invention, a noble metal is inserted or attached to an accessory / promotional product, etc., so that the advertising effect can be increased at a low cost and a repeater can be secured globally.
上面に貴金属または貴金属の合金からなる薄板に文字・図柄等エンボス加工したものを樹脂に挿入あるいは添付し、薄板貴金属の周囲や裏面等に宣伝広告を表示する。 A thin plate made of noble metal or an alloy of noble metal on the top surface is inserted or attached to a resin with characters and designs embossed, and advertisements are displayed around the thin plate noble metal and on the back surface.
図3のごとく厚さ30ミクロンの開運招福文字エンボス加工した薄板貴金属2を透明樹脂板1に挿入・あるいは添付し、透明樹脂板1の周囲3や裏面4に宣伝広告・相手の名前や家紋等5を表示する。 As shown in FIG. 3, a 30-micron thick embossed thin plate
そして、薄板貴金属2により従来のより安価で宣伝広告5を引き立たせることができた。 And the thin plate
この実施例のごとく、貴金属の輝きをバックにした宣伝広告効果でないため貴金属の大きさも小さくでき、塊などより貴金属も見栄えがよく、しかも換金性と宣伝広告効果は絶大である。 As in this embodiment, since the advertising effect is not based on the brightness of the precious metal, the size of the precious metal can be reduced, the precious metal looks better than a lump, and the cashability and the advertising effect are great.
また、薄板貴金属上に開運招福などの文字や図柄をエンボス加工や刻印等することによりお守りとしてそのまま利用ができる。 In addition, it can be used as an amulet by embossing or engraving characters or designs such as good luck on thin metal precious metals.
保険や自動車車検等周期性の契約やイベントやリピーター確保に、お守り・携帯ストラップ・アクセサリー・販促品として宣伝広告効果を発揮し、しかもグローバル的に歩く広告塔として利用できる。 It can be used as an amulet, mobile phone strap, accessory, or promotional product for periodic contracts such as insurance and automobile inspection, events, and repeaters, and it can also be used as a global walking advertising tower.
各世界的博覧会などの広告の種類・形状など違っていても、中の貴金属は世界共通であるため、いくつのパビリオンで購入しても催し物が違っていても、さらには購入日・購入者が違っていても広告効果は高まる。 Even if the types and shapes of advertisements at different world expositions are different, the precious metals inside are the same all over the world, so no matter how many pavilions you purchase or the event is different, the purchase date / buyer Even if they are different, the advertising effect is enhanced.
1 正面樹脂
2 薄板貴金属
3 宣伝広告
4 宣伝広告
5 樹脂裏面DESCRIPTION OF
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JP2004056786A JP2005212467A (en) | 2004-02-02 | 2004-02-02 | Publicity/advertisement and message effects using precious metal sheet |
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JP2004056786A JP2005212467A (en) | 2004-02-02 | 2004-02-02 | Publicity/advertisement and message effects using precious metal sheet |
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JP2005212467A true JP2005212467A (en) | 2005-08-11 |
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JP2004056786A Pending JP2005212467A (en) | 2004-02-02 | 2004-02-02 | Publicity/advertisement and message effects using precious metal sheet |
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Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN107310318A (en) * | 2016-04-27 | 2017-11-03 | 深圳市金宝盈文化股份有限公司 | A kind of noble metal paper tinsel, diel and its manufacture craft |
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- 2004-02-02 JP JP2004056786A patent/JP2005212467A/en active Pending
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN107310318A (en) * | 2016-04-27 | 2017-11-03 | 深圳市金宝盈文化股份有限公司 | A kind of noble metal paper tinsel, diel and its manufacture craft |
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