JP2005196707A - Information map type database system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide network solution for much more efficiently performing the selling and download-selling of books, music CDs, DVDs and videos or the like by using a public line such as the Internet in a region beyond a conventional virtual store using simple retrieval as a primary means. <P>SOLUTION: In an information map type database system, a user 2 can browse (d) a merchandise database 5 having all merchandise information, and overlay-display collection owned by the user himself or herself on an information map in the merchandise database 5. Thus, the user can grasp the scale of his or her own collection for all merchandise, and can easily obtain his or her future purchase purpose. Also, the user information is made available at an online shop side and a maker side, so that a marketing strategy meeting the needs of the user can be established. Thus, the system aims at synergistic effects based on such advantage circulation. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a network solution for more efficiently selling or downloading books, music CDs, DVDs / videos, etc. using a public line such as the Internet.

  Online shops offered on the Internet are becoming popular due to the speeding up of infrastructure, improvement of security, and changes in consumer awareness. With the advent of such online shops, it has become possible to call a huge bookstore, a huge record store, etc. on a personal computer screen while at home. By making use of the search, it is possible to display almost all product lists that match the keywords, and it is now possible to browse a huge number of stocks and easily purchase and deliver with simple procedures. Among them, a comprehensive online shop that handles various items such as books, foreign books, music, DVDs / videos, software, games, baby goods, etc. has appeared, like a major online shop in the United States. In such an online shop, when a shop user wants to search for a target product, the target product can be found by performing a search in the product database. In addition, there is a site that provides a function of suggesting a product that a user wants based on a tendency of a user who has purchased the same type of product so far.

Problems to be solved by the invention

However, if it is similar to a store that actually has a store and serves customers at the store, there is a means of searching the product database, but there is an opportunity to encounter a product that is completely unexpected in the store, and I want to purchase it. In other words, it is hard to say that the chances of “impulsive purchase” of purchasing a product that did not occur are significantly increased compared to the case of actually going to a store and shopping. Originally, the act of search is based on the premise that a keyword is narrowed down from a vast amount of information. In order to narrow down, the user still requires some knowledge and inevitably detailed information. For beginners who do not have the threshold, the threshold will be high. From the list itself extracted by search, it is difficult to imagine the neighboring data, such as the saying “Look at the tree and not see the forest”. This ignores the function of grasping the outline of grasping the group to which it belongs and has a great mental burden. This simply combined the Internet and the product database with the actual store method so far, and the convenience of search has only improved, and computerization has not created a completely new marketing method. Product information is only sent as recommended information from the online shop side, as in TVCM, and search operations that seem to be interactive, seemingly interactive, can also be sent from the user to the center computer of the online shop. It is clear that this is a transmission of a traffic narrowing instruction and a return of the result, not a convenience that is unique to computers. In other words, there is an enormous amount of product information in the product database, and even though it is possible to meet products that are larger than actual huge bookstores and huge record stores by searching on the system, the sense of security and comfort of users However, there are still many burdens, and there are many parts that are not far from the services provided by the actual stores. Such an existing system that emphasizes narrow search is the first problem.

The second problem is a problem in the marketing part where the mid-range, which is a potential purchase layer, has not been taken into the active purchase layer. Due to the nature of the huge number of product types and the continuous appearance of new products, the promotion is exposed at the top page class that is most easily noticed in online shops as a new book in terms of books and a new score in terms of music. Is done. However, if you miss the chance of product announcement at the time of release, systematic promotions are rarely performed after that, and after that, lurking deep in the product database and caught up in accidental search or from online shop to user There is no other way but to wait for a related product proposal to be introduced. To that end, the customers who are targeted for online shops are inevitably sensitive to the times, always pursuing new things, and frequently visiting the site frequently, and the product must be seasonal product marketing. I don't get it. In other words, the current sales system for books, music CDs, DVDs / videos, etc., always has a strong interest in product trends and has a high level of purchase motivation. It can be said that it is supported by active buyers located near the top of the pyramid. Although there is a strong willingness to purchase, the actual situation is that it has not been able to respond to potential purchasers located in the middle of the pyramid where it is difficult to pursue the cutting edge of the mode. It was.

The third problem relates to information collection on the online shop side that sells the product and the manufacturer side that supplies the product. Until now, the online shop side could only have basic information about users such as address, e-mail address, age, gender, etc., and purchase information of products purchased in the shop so far. This was mainly due to the lack of a mechanism for collecting and circulating user information on the site side.

The fourth problem is that the spread of the product and its peripheral products cannot be presented to the user as a world view. Books, music CDs, DVDs / videos, etc. are not only content products but also taste products that have the pleasure of collecting. The act of collecting collects more valuable items than others in the community to which the user belongs, in accordance with certain rules. It has the aspect of compensatory behavior that maintains its own identity and maintains a spiritual advantage over others. To make the collection more complete,
(1) What products exist in the world (2) What they own now (3) What should be obtained in the next reinforcement plan (4 ) It is necessary to recognize what the ultimate goal is. In order to do so, it is necessary to grasp the world view or system of the genre desired. In online shopping, purchasers of books, music CDs, DVDs / videos are considered more or less a kind of collector, but unfortunately presenting the world view of the product group to users at the shopping site. In the past, there was no system that could point out the weak points, and a general search function that narrowed down the necessary items from a huge number of items had only been used as a substitute.

The fifth problem is a problem related to insufficient maintenance of product purchase advice. Although services such as making recommendations based on the purchase trend of the customer and the purchase trend of other users have been realized, the purchase has been focused on the purpose of the user, such as wanting to master some field There has never been an online shop to advise you on how to best. If you try to achieve this with a conventional system, you will have to prepare a system like a stylist that gives advice individually. If you deal with this manually, it will not be worth the cost. Users have no choice but to purchase products that are within range without a firm confirmation, resulting in wasted costs and time. This is even more so in fields where there is not enough product knowledge. Although it is a product sales system for online shops that looks universal due to networking and creation of a product database, it cannot meet the needs of users in terms of product presentation to users.

  The present invention has been made in consideration of such various problems, and is not merely an apparatus from an engineering point of view, but a concept of user-participatory profit circulation based on an approach based on psychological and statistical methods. It is an object of the present invention to provide a kind of knowledge management management apparatus with a database having a background in sales of goods such as books, music CDs, DVDs / videos, and information sales.

Means for solving the problem

  The basic part of the product database formed and provided by the present invention has a genre-divided product database covering all product information such as books, music CDs, DVDs / videos, apparel, etc. Unlike the product database, it has a function of visually displaying the entire hierarchical structure in a three-dimensional or two-dimensional manner as a tree-like structure. In addition, since it is difficult to specify the position of the part of interest when displaying only the tree structure, a background image such as a map is displayed in conjunction with the tree structure in the background. Let us say that a function is added to help where the node that the user is paying attention to is located in the whole. Hereinafter, a combination of the tree-like structure and the background image is referred to as an information map.

  The information maps provided from the online shop side according to the present invention are roughly classified into three types. The first information map is a huge product database that covers all the above-mentioned product information and is divided and organized by theme, such as major classification, middle classification, and minor classification, using natural techniques and other general-purpose techniques. This is called a “basic information map”. The second information map is a small product database in which only the jazz field is extracted from the basic information map, for example music, and is created by the creator's intention. It doesn't have to include everything that is jazz just because it's a database, and you don't have to follow the data management practices of basic information maps. This is called a “custom information map”. For example, when a sales strategy of “Distributing Artist A's album” is given, the custom information map is arbitrarily organized into a tree structure beyond the genre of artist A's CDs, writing books, photo books, etc. As you can see, each node is completely linked to the basic information map in a custom product database. The third information map is a new type designed to expand the target range by taking the AND of each set like a train route map using the search function, that is, it can be self-propagated. It is a product database realized by the display function, and is called “Route Map Custom Information Map”. The purpose is to convey optimal information to the user through these three information maps.

  The user of the product database provided by the present invention can browse the three types of information maps and register information through communication means such as the Internet. Users register general personal information such as gender, age, and place of residence at the center computer of the online shop at the time of membership registration, but this is a type that is updated one after another, which is different from plot information. Is created by issuing a plot command to a basic information map (in other information maps, data is acquired in cooperation with the basic information map). is there. The basic information map provided from the online shop at the beginning of membership is like an untouched white map, but the display shape and color of each node icon changes as the ownership information is plotted on the basic information map. Users can also clearly see that personal collection information has been reflected in At this time, the personal collection information display itself is performed only on the user's local computer, and the information as it is is not disclosed to the public without any permission. The act of plotting is similar to coloring a basic information map that was in the state of a white map or marking a wild animal, so that users have their territory on a vast basic information map. You will get a sense of love and attachment to the information map. With the basic information map reflecting the plot information, the user can look back on himself and grasp the current situation in comparison with the whole, and find out the tendency of his collection and the future direction. Then, a new purchase is made to expand and reinforce the territory of the collection, and the product is automatically plotted as the product is purchased. After that, as the user updates the information, the plot information records the user's collection information, and grows into a hobby family register or medical record representing the person. At the same time, this basic information map will play a very important role in the future to connect users and shops. The present invention aims to generate such emotional acceleration in purchasing.

  Regarding the downloading of plot information owned by this user on the online shop side, it is required to obtain the consent at the time of enrollment, or if not, the consent to the provision of plot information to the online shop side is accepted. Motivation to provide information by adding certain points that can be used as part of the payment amount when purchasing products at the online shop, or used for discounts on product shipping costs, etc. Shall be performed.

  The node at the end is basically a unit of goods, but if a product is made up of a collection of several music pieces such as a music CD, it can be considered that the music is one level below and on the Internet When the system according to the present invention is applied to the navigation of a shopping mall or the like, a product list of shops corresponding to the music comes in one level below each shop exhibiting in the mall. . Especially for music CDs, unless it is a single CD, there are many cases where the product (album) is purchased because the desired music is desired, so the product database supplier also needs to add it under the end node. It is possible to easily add a lower layer, and not only can music data and movie data for trial listening be distributed, but also download sales of contents such as music and video clips can be supported. In addition, users can make recommendations, comments, etc. even at this level, so that the information map is not limited to just capturing product ownership information, but also to the details of the user. You can suck up your preferences.

  Personal product ownership information plotted on the basic information map by the user (all information plotted on other information maps is also reflected on the basic information map) and preference information described by sentences are on the online shop side. User ownership information that has been sucked up and plotted by a huge number of users is aggregated. Eventually, the user information is weighted in the manner of voting results for each node on the basic information map and is displayed in feedback. This user-owned information is used for consideration of purchase decisions as a direct product trend that does not pass the marketing filter when the user purchases the product. It becomes valuable marketing information that can grasp the person tendency. Since this marketing information is an asset of the online shop, make a tangible and intangible request, such as preferential treatment of the wholesale partition rate and providing further information to enhance the product database in return for providing it to the manufacturer. Is possible. This will create a virtuous cycle of providing marketing information and proactively providing product information between online shops and manufacturers, and start self-propagating into a product database to grow into an attractive site. Become.

  The basic information map can list all data and personal possession information, but the range is too large and it is difficult to propose a product with theme from the online shop side or manufacturer side. Custom information maps can offer users a narrow range of small and medium-sized product databases that meet thematic needs, for example, for the desire to master jazz in a short period of time. By obtaining a means to provide users with multiple themes like this from online shop side and manufacturer side, by exclusive stylist that could not be done by previous search and purchase trend analysis / proposal It is possible to develop a proposal-type business that is close to advice. A collection confirmation function in the basic information map by displaying purchase information with priority that seems to be the most efficient for mastering the field in particular with Pareto's Law as weighted data on the custom information map It will be possible to increase sales through a synergistic effect. Also, the basic information map and the plot information on the plurality of custom information maps are reflected and linked in a one-to-one relationship. Therefore, the user can go back and forth between a plurality of information maps without considering the compatibility of the data, and can access the target data while comparing and comparing them. Since the custom information map is a small-scale product database having theme as described above, it can be used, for example, when mastering music of a certain genre on a music CD in a short period of time.

  The route map type custom information map is a completely new type of product database display system. Suppose you select one music CD. There are multiple information elements such as album title, artist name, group member name, composer, arranger, lyricist, producer, instrument player, label, release date, introduction text, etc. Suppose you choose the name of your favorite vocalist. In the route map type custom information map, all album names including the name of this vocalist are searched, and displayed with the priority of the search specified on the line such as one railway map. What is displayed there is a history of the vocalist, and all the history up to the current band group can be confirmed on the line. Also, the purchase priority for understanding the vocalist on the line is displayed using statistical methods such as the Pareto method (similar to the above custom information map), and the user can select which one is listed. You can know whether it is efficient if you purchase in order. Next, if the user selects another album title related to the vocalist on the line and this time focuses on another composer from that album, the second line is created in another direction from there. can do. In this method, if the selected person has published a book or photo book, it is possible to derive and connect a new line depending on the element, and it can be connected like a train route map for a very wide range. It can be in the defensive range. In this way, the route map type custom information map can create a very personal structure in such a way that a line is derived one after another from at least one product by a unique search function and takes these ANDs. It is an information map.

  On the three types of information maps, the order of purchase can be displayed using a statistical method such as the Pareto method as described above. However, the system according to the present invention can be purchased according to the budget and period. Has a function to automatically create a schedule. As a result, the user can purchase necessary products in a planned manner.

  The present invention also provides a program for causing a computer to execute any one of the information map display functions described above.

The invention's effect

  The present invention makes it easy for a user to grasp product information in online sales and download sales of books, music CDs, DVDs / videos, etc. on an online shop connected via a public line such as the Internet. The purpose is to provide a map-type and user-participation-type database, and to assist users in purchasing with a product presentation function that has never existed before.

  In addition, the online shop side and the manufacturer side can receive consumer trends through the operation of the above database, which motivates each of the three parties through profit circulation among the user side, distribution side and manufacturer side. As a result, a virtuous cycle such as automatic multiplication of the product database and acquisition of the latest user information occurs, thereby enabling efficient online business.

    Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 shows an outline of a service in the present invention. The center computer 4 of the online shop 1 stores product information such as books, music CDs, DVDs / videos, and apparel. The online shop 1 stores the product database 5 for the user A2 and the user A2. Provide an environment for Internet shopping by opening membership registration including personal information registration.

  The user A2 connects to the product database 5 provided on the center computer 4 through a public network line such as the Internet. As shown in FIG. There are three categories of data structures called information maps 7 and route map type custom information maps 8 (hereinafter referred to as information maps), through which product information can be viewed and purchased. By the way, product information is displayed as a three-dimensional or two-dimensional tree-like structure, but the mere tree-like structure loses sight of the area (region) of interest, so all trees as shown in FIG. A background image 15 is linked to the background of the structure 14 for the purpose of reference, and the background image 15 moves together with a change in the viewpoint of viewing the tree structure 14. A set of both is read as an information map in the present invention, and this specification is common to all types of information maps of the basic information map 6, the custom information map 7, and the route map type custom information map 8. In the following, the embodiment of the present invention will be observed following the explanation and operation of this information map.

  The first information map is called a basic information map 6 in which all titles are categorized in a tree shape in FIG. 1 and is a reference structure in the product database 5 provided in the present invention. It is a huge tree-like structure that covers all products such as DVDs / videos and apparel. Creation, expansion, and maintenance of the basic information map 6 are performed by the online shop 1 in cooperation with the manufacturer 3 (not shown). First, let's take a look at the flow of purchasing products using the basic information map 6. The user A2 registered as a member accesses the product database 5 constructed on the center computer 4 and browses the information map (c). The data that can be browsed there is a product database 5 that covers products of all genres handled by the online shop 1 (books, music CDs, DVDs / videos, apparel, etc.). User A2 registered as a member visually browses and walks (d) the basic information map 6 to recognize the world view created by the product group. In order to make this world view concrete, the basic information map 6 can plot (e) the products (collection) owned by the user A2 (e), which is a huge The collection of the user A2 itself can be displayed in the tree-like structure (f). This display itself is displayed by being overlaid on the basic information map 6 on the local computer of the user A2, but the personal possession information is taken up and totaled (j) in the product database 5 and owned by all purchasers. As a trend, each node of the tree-like structure is weighted and feedback-displayed (k). When the user A2 purchases a new product (h), the owned attribute is automatically plotted (i) in the purchased product node, and the user A2 confirms that his / her collection has been expanded. You can get the goal to purchase next as you taste. In this way, the user A2 recognizes the relationship of the collection to the whole and the purchase target (f), and repeats the purchase repeat. In addition, the buyer information obtained here far exceeds the information content of this type so far, and is extremely important market information for manufacturers. The online shop 1 shall be able to provide this information to the manufacturer 3 (l), and in return, provide preferential treatment of the wholesale partition rate and provide further information to enhance the product database 5 (n) It becomes possible to make tangible and intangible requests such as + (o). This creates a virtuous cycle between online shop 1 and manufacturer 3 that provides marketing information (l) and proactively provides product information (o). To start.

  The second information map is the custom information map 7, which is an information map with a structure similar to the basic information map 6, but adapted to the needs with a specific theme, for example jazz for jazz. It is a small and medium-sized information map. This is prepared for the purpose of promotion, promotion and enlightenment by online shop 1, manufacturers 3 and fan clubs. For example, music CDs cover the recommended album titles of specific artists. You can appeal to users in an easy-to-understand form, or appeal to users (purchasers) in the form of the recommended 100 selections that yearning artists and writers select. As a result, as shown in FIG. 5, not only the active purchase layer 11 located near the top of the pyramid where a certain amount of purchase is sought, but always pursuing new ones, there is a strong willingness to purchase. , In order to stimulate demand by proposing an unprecedented new purchase method of “systematic purchase and collection” to potential purchasers 12 located in the mid-range of the pyramid that is not active in purchasing. It is intended to be taken as an active purchaser, and is intended to change the sales stance of trendy products that have a short life cycle like seasonal products. The method of using the custom information map 7 is the same as the basic information map 6 described above. Product information, plot information, etc. are completely exercised in the basic information map 6, and it is very useful to supplement both information maps. The user A2 can perform shopping while confirming accurate product information. In FIG. 1, the flow of the custom information map 7 is summarized. The manufacturer 3 or the online shop 1 creates a plurality of custom information maps 7 corresponding to the segmentation to the sales target (a) and publishes them in the commercial database 5. (B) + (c) User A2 is interested in the theme of the custom information map 7 and can browse (d) it. In the custom information map 7, the product group according to the theme is efficiently presented, and the purchase priority necessary for conquering the theme set by adopting statistical methods such as the Pareto method is the node. The system is such that even beginners can know where to cut the genre from. If the personal information is registered in the basic information map 6, the plot information is obtained from the basic information map 6 and displayed on the tree-like structure set in the custom information map 7. (F). In addition, if necessary, the user can also receive a purchase schedule for split purchases that takes into account conditions such as the period to increase the collection according to the priority order and the purchase price per purchase, and without difficulty Can be purchased (9). As a result, the amount of information and convenience for purchase increase for the user A2, and the attractiveness of the online shop 1 increases.

  The third information map is the route map type custom information map 8 shown in FIG. 4, which is basically used by the user A2, and is related to the occasional mood like surfing the Internet. It is a breeding type information map that expands the information network (information map) picked up one after another. Here, the route map type custom information map 8 will be described again while illustrating sales of music CDs as an example. First, consider that user A2 creates an information map using a known song (music3) as a clue in a route map type custom information map editor (not shown) (FIG. 7). With the input of music3, the album “Stingrays” including this song is searched and one node 17 is created. This node 17 has a plurality of information such as album title, artist name, group member name, composer, arranger, songwriter, producer, instrument player, label, release date, introduction text, etc. When member B is selected from among the group members, the existing albums including the name of member B are all displayed as search results 18 on one line. In this line, the band history of member B and the transition of the label so far are displayed as the history of member B. The nodes representing the albums on the line indicate the priority order based on the recommended degree of purchase by application of the Pareto method etc. set by the online shop 1 side (not shown), so that waste during collection can be saved It is structured. In addition, the sales performance of each album purchased by other users A2 can also be displayed on the node (not shown), and can be used as a reference at the time of purchase. Further, it is assumed that another album “Transition” on the line of the member B is selected, and a favorite song is found by auditioning some of the songs. Since this song was written by another member called “Member Z”, this time, focusing on Member Z, creating a second line, his history, searching for his related albums and You can take a walk (not shown). This search chain can be used in many ways, and if member Z has published novels, poetry collections, and art collections, they can easily enter the world without being limited to the genre of music. it can. In this way, the route map type custom information map 8 spreads and expands while leaving a history like a rhizome of a route map type structure according to the flow of consciousness of the user. Here, when user A2 purchases an album using this route map type custom information map 8, the purchase information of the product is automatically registered as plot information in the basic information map 6, and finally, Reflected on all other linked information maps. The user A2 grows the route map type custom information map 8 for obtaining the information desired by the user A2 on the local computer owned by the user A2, and as a result the route map type custom information map is created. 8 can be uploaded to the product database 5 of the online shop 1 like a kind of web page. This flow will be described with reference to FIG. First, it is assumed that the user A2 has created the original route map type custom information map 8 through the above process (p). This can be uploaded to the commercial database 5 of the online shop 1 and published as a homepage (q). Another user B9 evaluates the contents of the route map type custom information map 8 of the user A2, and this If you make a purchase through the online shop 1, it will be evaluated as an excellent information map according to the degree of sales contribution from the online shop 1, and the ranking will generally be released. This is a guideline when another user B9 selects an information map, and the user A2 is motivated by “strengthening” and the route map type custom information map 8 is enlarged and reproduced. As a result, the attractiveness of the online shop 1 itself is increased. However, since the route map type custom information map 8 can be easily imitated by other users and is difficult to identify right-related individuals, there are problems such as limiting it to those that only earn honor. It is necessary to consider so that it does not occur.

  As described above, the preferred embodiments of the present invention have been mainly viewed from the viewpoint of online sales of commodities for the sake of easy understanding. However, since the basic idea of the present invention is easy-to-understand construction, reference, and distribution of a database, this is used as a tenant and applied to a document search system for shopping malls and papers on the Internet having multiple shops. It is also possible to do.

It is a block diagram which shows the outline | summary of this invention. It is a figure which shows the element which comprises the goods database of this invention. It is a figure which shows the structure of the manufacturer of this invention, and an online shop. It is a figure which shows the structure of the online shop and user of this invention. It is a figure which shows the concept regarding a user layer. It is a figure which shows the structure of the information map in this invention. It is a figure which shows the structure of the route map type custom information map in this invention.

Claims (15)

  It has a function to visually display the hierarchical structure of the online shop product database as a tree-like structure in 3D or 2D, and it is difficult to uniquely identify the position of the part of interest by displaying only the hierarchical structure. For this reason, a background image such as a map is displayed in conjunction with the tree-like structure in the background, and where the node that the user is paying attention to is visually or sensoryly located An information map-type product database system having a system called an “information map” that has a function to assist recognition.   2. A basic information map that is a huge product database that covers all product information and is divided and organized by theme such as major classification, middle classification, and minor classification by natural and other general techniques. Information map product database system described in 1.   It is a small-scale product database in which only specific fields are extracted from the basic information map, and is created by the intention of the creator. However, it is not necessary to include all of them because it is a database of specific fields. In addition, the information map type product database system according to claim 1, further comprising a custom information map that does not need to follow the data management manner of the basic information map.   A route map realized by a new type of display function designed to expand the target range by taking AND of each set like a train route map using the search function, that is, it can be self-propagating The information map type product database system according to claim 1, further comprising a type custom information map.   Although the three types of information maps described in claims 2 to 4 above are designed to operate independently and are allowed to be independent of other information maps in terms of specifications and operations, The information map type product database system according to claim 1, wherein all node information including additional information in the information map has a function of interlocking with all information maps.   The information map type product database system according to claim 1, wherein the product database has the information map according to claims 2 to 4, and aims to convey optimal information to a user.   The information map type product database system according to claim 1, wherein a user of the product database can browse the three types of information maps and register information through communication means such as the Internet.   The user of the product database registers general personal information such as gender, age, and place of residence in the product database on the center computer of the online shop at the time of membership registration, but this is different from plot information. This is personal information that is updated one after another, and is created by plotting the user's existing collection information against the basic information map according to claim 2, The basic information map provided by is like an untouched white map, but each node changes its display shape and color by plotting ownership information, and personal collection information on the basic information map The custom information map according to claim 3, wherein the user can clearly know that the Information Map type product database system of claim 1,.   The information map reflecting the plot information of the user of the product database allows the user to look back on himself / herself and grasp the current situation in comparison with the whole, and find his / her collection trend and future direction. Psychology of making a new purchase to expand and reinforce the collection, and automatically plotting it as user ownership information when the product is purchased, and the user confirms it and purchases again As the user writes information afterwards, the plot information records the user's collection information and grows into a hobby family register or medical record that speaks for that person. The information map type product database system according to claim 1, wherein   The information map reflecting the user's plot information of the product database causes emotional acceleration in purchasing, which plays an important role connecting the user to the online shop side and the manufacturer side. Information map product database system described in 1.   The node at the end of the product database is basically a unit of product, but if a product is made up of a collection of several music such as a music CD, it can be considered that the music is one level below. In addition, when the system according to the present invention is applied to navigation such as a shopping mall on the Internet, the assortment list of stores comes below one level of each shop. It is assumed that the database supplier can easily add lower hierarchies as necessary, and not only can it deliver music data and movie data for trial listening, but also download and sell content such as music and video clips. In addition, users can make recommendations and comments on this level. 2. The information map type according to claim 1, wherein the information map is capable of sucking up user's preference up to a very detailed part as well as taking in only the possession information of the product. Product database system.   The user's possession information is used for examination as a direct product trend that does not pass the marketing filter when the user purchases the product, and at the same time, it is valuable marketing information for online shops and manufacturers. The information map type product database system according to claim 1, wherein:   2. The information map type product database system according to claim 1, wherein the basic information map and the plot information on the plurality of custom information maps are reflected and linked in a one-to-one relationship.   The product database has a function of automatically creating a product purchase schedule according to a budget and a period desired by the user, so that the user can purchase the necessary product in a planned manner. The information map type product database system according to claim 1.   The products in the product database are not limited to products handled on the online shop, but can also be used as a management system for online shopping malls that have a plurality of small online shops as tenants and a literature search system for articles, etc. The information map type product database system according to claim 1, wherein the information map type product database system is possible.

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