JP2005196321A - Sales method for photovoltaic power generation system - Google Patents
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- 238000010248 power generation Methods 0.000 title claims abstract description 47
- 238000000034 method Methods 0.000 title claims abstract description 13
- 230000000694 effects Effects 0.000 claims abstract description 8
- 238000003973 irrigation Methods 0.000 claims description 3
- 230000002262 irrigation Effects 0.000 claims description 3
- 238000009434 installation Methods 0.000 abstract description 13
- 239000000463 material Substances 0.000 description 4
- 230000007613 environmental effect Effects 0.000 description 2
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- 238000007405 data analysis Methods 0.000 description 1
- 238000010191 image analysis Methods 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 229910021420 polycrystalline silicon Inorganic materials 0.000 description 1
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Abstract
Description
本発明は航空写真や衛星写真等による画像データと太陽光発電システム設置条件をコンピュータで照合することにより有望家屋や有望建物を選択し、地図データと照合することにより顧客住所、所有者を特定し有望顧客リストを作成し、ダイレクトメール等を実施する太陽光発電システムの販売方法に関する。 The present invention selects a promising house or a promising building by collating image data obtained from aerial photographs or satellite photographs with a photovoltaic power generation system installation condition using a computer, and identifies a customer address and owner by collating with map data. The present invention relates to a solar power generation system sales method for creating a promising customer list and carrying out direct mailing and the like.
近年、環境、エネルギー問題から民間住宅のみならず学校、官庁庁舎などの公共施設、生産工場など産業用事業所への太陽光発電システムの設置が増加してきている。 In recent years, the installation of solar power generation systems not only in private housing but also in public facilities such as schools, government offices, and industrial establishments such as production factories has increased due to environmental and energy problems.
従来、太陽光発電システムの販売は個別の候補先をランダムに1件1件訪問したり、紹介を受けた候補先を訪問したり、販促ターゲットの地域全戸を対象にした新聞折り込み広告やダイレクトメールを送り、その回答を得てから個別に訪問したりして設置の勧誘、販売活動を行っていた。 In the past, sales of solar power generation systems were made by visiting individual candidates at random one by one, visiting candidates that were introduced, and newspaper inserts and direct mail targeting all sales promotion target areas. After receiving the answer, they visited the site individually to solicit installation and conduct sales activities.
また展示会、電話による勧誘、さらにはTVコマーシャルなどを実施し、設置の引き合いのあった候補先を、実際に訪問しても商談がまとまることが少なく、営業効率が良くなかった。また産業用途などでは予め太陽光発電システムの設置候補先を決めるためカーナビゲーションデータ等から建物の位置、形状、名称などの情報を得ることが出来るが太陽光発電システム設置面積、方角、発電効率などを判断できる精度の高いデータは得ることは出来かった。 Also, exhibitions, solicitations by telephone, and TV commercials were held, and even when actually visiting candidates who had inquiries about installation, there were few business negotiations, and business efficiency was not good. For industrial applications, etc., information such as the position, shape, and name of the building can be obtained from car navigation data in order to determine the installation destination of the solar power generation system in advance, but the solar power generation system installation area, direction, power generation efficiency, etc. It was not possible to obtain highly accurate data.
従来、太陽光発電システムを設置する候補先を見つけるとともに効率の高い販売方法を行う方法がなかった。 Conventionally, there has been no method for finding a candidate for installing a solar power generation system and performing an efficient sales method.
その理由は顧客をランダムに訪問したり、あるいは顧客からから設置の引き合いがあり、実際に訪問して屋根形状や屋根方角、日照条件などを調べてシステム設置設計を行っても顧客の希望する発電量が得られなかったり、発電効率が低くシステム価格などが合わなく、商談がまとまらない事例が多いのが実情である。 The reason for this is that customers visit customers randomly or receive inquiries about installation from customers, and even if they actually visit and investigate the roof shape, roof direction, sunshine conditions, etc. In fact, there are many cases where negotiations are not settled because the amount cannot be obtained, the power generation efficiency is low and the system price is not suitable.
これは太陽光を利用した発電システムの設置には一定以上の屋根面積が必要であること。また樹木や近隣の建物、山などにより日照時間が制限されると発電効率が悪くなるためである。また屋根方角についても真南向きが最も望ましい。もちろん屋根形状について寄せ棟その他の特殊形状の屋根に置いては太陽電池モジュールを分割して設置することも可能であるが、分割せずに一度に面積が確保出来る切り妻屋根が最も発電効率が最も高い。 This means that the installation of a power generation system using sunlight requires a certain roof area. Also, if the sunshine hours are limited by trees, nearby buildings, mountains, etc., power generation efficiency will deteriorate. The roof direction is most desirably south. Of course, it is possible to divide and install the solar cell module on the roof of the other building or other special shape, but the gable roof that can secure the area at once without dividing it has the highest power generation efficiency. highest.
本発明により予め屋根形状、屋根方角などから発電量や発電効率を予測して有望住宅、有望建物、地域群を絞り込み、それらを対象にダイレクトメールや提案販売活動を行うことにより高い効率の販売活動が可能となる。 The present invention predicts the power generation amount and power generation efficiency from the roof shape, roof direction, etc. in advance, narrows down promising houses, promising buildings, and regional groups, and performs direct mail and proposal sales activities for them to perform highly efficient sales activities Is possible.
本発明は航空写真や衛星写真から地形とともに、建物や家屋の屋上の屋根形状、屋根面積、屋根の方角などの画像情報を読み取る手段と、この画像情報から一定の基準が満たされた有望家屋や有望建物を選択し記録する手段と、この有望家屋や有望建物を地図データとコンピュータ上で照合して、住所検索テータから住所、所有者等を特定し有望顧客リストを作成する手段とを有する太陽光発電システムの販売方法を特徴とする。 The present invention provides a means for reading image information such as a roof shape, a roof area, a roof direction of a building or a house as well as topography from an aerial photograph or satellite photograph, and a promising house satisfying a certain standard from this image information, A sun having means for selecting and recording a promising building, and means for collating the promising house or promising building with map data on a computer, identifying an address, an owner, etc. from an address retrieval data and creating a promising customer list It features a sales method for photovoltaic systems.
また上記有望家屋近辺の地図データと情報に年間日照時間や風力情報等の気象データを組み合わせることにより、発電効率、発電量、システム条件を予測する手段を有することも出来る。 It is also possible to have means for predicting power generation efficiency, power generation amount, and system conditions by combining map data and information near the promising house with weather data such as annual sunshine hours and wind power information.
またさらに公園、河川敷、道路、学校、役所、官庁庁舎などの公共設備の位置情報とそれらの日照条件を読み取り、気象条件と組み合わせ産業用太陽発電システム、ソーラー光エネルギー灯(街灯)、温室灌漑用発電などの太陽光システムの販売活動を行うことも出来る。 Furthermore, it reads the location information of public facilities such as parks, river beds, roads, schools, government offices, government offices, and their sunshine conditions, and combines them with weather conditions for industrial solar power generation systems, solar light energy lamps (street lights), greenhouse irrigation Sales activities for solar systems such as power generation are also possible.
航空写真から太陽光発電システムの既設の有無、地域の敷設普及度、さらに未設置地域の広域調査を行うことも可能である。 From aerial photographs, it is possible to conduct a wide-area survey of areas where solar power generation systems are already installed, the level of regional laying, and the areas where they are not installed.
以上のように本発明によればダイレクトメールを送る際、太陽光発電システムの適切な設置場所を絞り込むことが出来る。また初回の個別訪問する場合、顧客の屋根面積、設置方法と予測発電量、効率、設置予算などを予め算出した上で個別提案が可能となり、一度に具体的な設置提案が可能となり、顧客の満足度が高まるとともに営業効率また販売成約率を飛躍的に高めることが出来る。 As described above, according to the present invention, when sending a direct mail, it is possible to narrow down an appropriate installation place of the photovoltaic power generation system. In addition, when making an individual visit for the first time, it is possible to make individual proposals after calculating the customer's roof area, installation method and predicted power generation, efficiency, installation budget, etc. As satisfaction increases, sales efficiency and sales closing rates can be dramatically increased.
以下、本発明を実施するための最良の形態を説明する。
具体的な情報処理の流れを図1にフローチャートで示す。
▲1▼ターゲットとする地域の航空写真、衛星写真を撮影または入手する。
航空写真は通常、業者、または市役所等からカラー及び適切な倍率の写真を購入することが出来る。また航空写真業者に依頼して直接航空機により直接、ターゲット地域の航空写真を撮影することも出来る。 航空写真であれば500mの高度から撮影した倍率1/3700から1/2200位の白黒写真が適切である。カラー写真であれば屋根材料の判定が出来るのでなお望ましい。
▲2▼その写真をスキャナー等の画像読取手段で読み取る。
▲3▼予め設定した面積、方角、形状など一定基凖を満足する屋根を画像解析によりスキャニング、分類選択し、有望家屋、建物データとして特定し、記憶手段であるコンピュータに記憶する。
住宅家屋の屋根に関しては切り妻屋根、寄せ棟屋根、平屋などの屋根形状、屋根材、面積、屋根面方角などの情報を読み取る。
具体的には設置面積に相当するマーカーをもつスキャナーで方向、面積など一定基準を満足するデータを選別する。
▲4▼有望家屋、建物データと地域の戸別の地図データと照合して建物名、住所、所有者などを特定する。
▲5▼広域写真の構造物の画像データと地図データから、多数の有望顧客リストを一括作成する。
▲6▼この有望顧客リストに基づいてダイレクトメールを送るなどの販売活動を行う。Hereinafter, the best mode for carrying out the present invention will be described.
A specific information processing flow is shown in a flowchart in FIG.
(1) Take or obtain aerial photos and satellite photos of the target area.
In general, aerial photographs can be purchased in color and with appropriate magnification from a trader or city hall. It is also possible to request aerial photographers to take aerial photographs of the target area directly by aircraft. For aerial photography, a black-and-white photograph with a magnification of 1/3700 to 1/2200 taken from an altitude of 500 m is appropriate. Color photographs are still desirable because they can be used to determine the roof material.
(2) The photograph is read by image reading means such as a scanner.
{Circle around (3)} A roof satisfying a certain basis, such as a preset area, direction, and shape, is scanned and classified by image analysis, specified as promising house and building data, and stored in a computer as storage means.
Regarding the roof of a residential house, information such as the roof shape, roofing material, area, roof surface direction, etc. of the gable roof, the ridge roof, and the one-story roof is read.
Specifically, data satisfying a certain standard such as direction and area is selected by a scanner having a marker corresponding to the installation area.
(4) The building name, address, owner, etc. are specified by comparing the promising house and building data with the map data of each area.
(5) A large number of promising customer lists are created collectively from the image data of the structure of the wide area photograph and the map data.
(6) Conduct sales activities such as sending direct mail based on this promising customer list.
これらの作業はコンピュータを用いて一括処理をおこなうが、有望家屋を地図上で 個別に選択し、有望家屋データを作成することももちろん可能である。また個々の住宅だけでなく、広い地域の個人住宅、建売住宅、団地などの有望家屋群を対象に一括に個別提案する販売活動に用いると効果が大きい。以上の作業に加えて、年間日照時間、風力情報などの気象条件を組み合わせることにより、発電効率、発電量、システム条件を予測することもできる。なお既に知られていることであるが、近年、航空写真や地図などのデータは自治体、書籍店などから入手できるものであり、個人または企業のプライバシーを侵害するものではない。 These operations are performed collectively using a computer, but it is of course possible to select promising houses individually on the map and create promising house data. In addition, it is very effective when used for sales activities that propose not only individual houses but also promising houses such as individual houses, built houses, and housing estates in large areas. In addition to the above operations, power generation efficiency, power generation, and system conditions can be predicted by combining weather conditions such as annual sunshine hours and wind power information. As is already known, in recent years, data such as aerial photographs and maps can be obtained from local governments, book stores, etc., and do not infringe the privacy of individuals or companies.
次に他の実施形態を説明する。航空写真から公園、河川敷、道路、学校、役所、官庁庁舎などの公共設備の位置情報とそれらの日照条件を読み取り、風力、風向、日照時間などの気象条件と組み合わせて太陽光発電と風力発電を組み合わせたハイブリッド発電システム、ソーラエネルギー灯(街灯)、温室灌漑用発電など太陽光発電システムの販売活動を行うことも可能である。 Next, another embodiment will be described. Reads the location information of public facilities such as parks, river beds, roads, schools, government offices, government office buildings and their sunshine conditions from aerial photographs, and combines solar and wind power generation with weather conditions such as wind force, wind direction and sunshine duration It is also possible to sell solar power generation systems such as combined hybrid power generation systems, solar energy lamps (streetlights), and power generation for greenhouse irrigation.
また航空写真から太陽光発電システムの既設の有無、地域の敷設普及度、さらに未設置地域の広域調査を行い販売需要を予測することも可能である。
さらに環境、エネルギー問題から太陽光発電システムを普及させるため、補助金などの支援策の策定のために航空写真及び家屋、建物の画像データを用いることも可能である。It is also possible to predict sales demand from aerial photographs by conducting a survey on the presence or absence of a solar power generation system, the level of laying of the area, and the wide area of the area where it is not installed.
Furthermore, aerial photographs and image data of houses and buildings can be used to formulate support measures such as subsidies in order to disseminate solar power generation systems due to environmental and energy issues.
以下に本発明に係わる販売方法の望ましい実施例を、図面を参照して説明する。
Y市のある地域の縮尺1/3700の航空写真を図2に示す。
より倍率の大きい縮尺1/2200の航空写真を図3に示す。Hereinafter, preferred embodiments of a sales method according to the present invention will be described with reference to the drawings.
FIG. 2 shows an aerial photograph at a scale of 1/3700 in a certain area of Y city.
FIG. 3 shows an aerial photograph at a scale of 1/2200 with a higher magnification.
この写真をスキャナーで読み込み、一定形状の矩形形状のマーカで白黒写真上のモノトーンの矩形形状、三角、台形形状などをスキャニングし、一定面積、方角、屋根形状を満足する家屋を検索し、有望家屋例として任意の1軒を選択した。住宅地図データ(図4)と照合して作成された顧客リストから上記の選択した有望家屋の住所氏名を特定しS家であることが判明した。 Scan this photo with a scanner, scan monotone rectangular shapes, triangles, trapezoidal shapes, etc. on black-and-white photos with a fixed rectangular marker, search for houses that satisfy a certain area, direction, and roof shape. An arbitrary house was selected as an example. The address name of the promising house selected above was identified from the customer list created by collating with the house map data (FIG. 4), and it was found that the house was S house.
詳細な写真データ解析により、S家の屋根は南向き、切り妻で屋根面積に1m2(平方メートル)の太陽電池パネルが20枚以上取り付け可能であると判断できた。Through detailed photographic data analysis, it was determined that the roof of the S house was facing south, and it was possible to attach 20 or more solar panels of 1 m 2 (square meter) to the roof area with a gable.
現時点では通常、多結晶シリコン太陽電池素子を載せた1m2のパネルで150W(ワット)の発電能力があるので、このS家にはパネルを20枚取り付けて発電能力が3.0KWが確保出来ることが予測された。At present, a 1 m 2 panel with a polycrystalline silicon solar cell element usually has a power generation capacity of 150 W (watts), so it is possible to secure a power generation capacity of 3.0 KW by installing 20 panels in this S house. Was predicted.
また別のカラー航空写真(図5)ではこのS家の屋根材がコロニアル材であり、屋根構造が切り妻の屋根であることが確認できた。後日、ダイレクトメールの回答時にS家を訪問し、屋根形状、面積を具体的に確認して、3.0KWの発電量のシステムを提案した。 In another color aerial photograph (FIG. 5), it was confirmed that the roof material of this S house was a colonial material and the roof structure was a gable roof. Later, when responding to the direct mail, they visited the S house, specifically confirmed the roof shape and area, and proposed a system with a power generation amount of 3.0 KW.
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JP2021021993A (en) * | 2019-07-24 | 2021-02-18 | パナソニックIpマネジメント株式会社 | Real estate address related information acquisition method, program, and real estate address related information acquisition system |
JP7357239B2 (en) | 2019-07-24 | 2023-10-06 | パナソニックIpマネジメント株式会社 | Real estate address related information acquisition method, program, real estate address related information acquisition system |
WO2024085013A1 (en) * | 2022-10-18 | 2024-04-25 | 岳生 阿久津 | System, program, and method |
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