JP2005169975A - Catalog - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a catalog which can add up the sales of commodities corresponding to a distribution charge required for the distribution of the catalog, and can stably ensure the profitability of the commodities. <P>SOLUTION: This catalog has a paper material sheet 1 on which the commodities are listed. At least at a part of the paper material sheet 1, an emblem recording section 2 on which a first emblem such as a number, a character, a mark or a pattern is recorded is provided. The emblem recording section constitutes a lottery of which the winning/missing is determined when the first emblem is collated with a second emblem which is selected regardless of the selection by a patron. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a catalog, and more particularly to a catalog that can record sales of products commensurate with a distribution fee required for distribution of the catalog.

  Conventionally, so-called catalog mail-order sales that promote sales of products by distributing catalogs on which products are sold to customers who are product purchasers have been performed. According to this, there is an advantage that products can be selected carefully at a convenient time in each home without the customer having to go to the store.

  Distribution of this catalog is usually outsourced by the merchant of the product, but the distribution fee is set in anticipation of product sales. If sales are less than expected, there will be no problem, but if the sales are lower than expected, the proportion of distribution fees in the sales of the product will increase and the profitability of the product will decrease.

  The present invention has been made in view of the above-described problems, and it is possible to record sales of products commensurate with the distribution fee required for distribution of catalogs, and to provide a catalog that can stably secure the profitability of products. The purpose is to do.

  The catalog according to the present invention is a catalog having a paper quality sheet on which commodities are posted, and a mark record in which a first mark such as numerals, letters, symbols, designs, etc. is recorded on at least a part of the paper quality sheet. The mark recording part constitutes a lottery in which the first mark is collated with the second mark selected independently of the first mark and the hit / miss is determined It is characterized by that.

  According to the catalog, the total amount of lottery winnings acquired by customers increases in proportion to the number of customers to whom the catalog is distributed. For example, the lottery winnings are set to a predetermined amount in advance. In addition, the distributor is motivated to distribute the catalog to more customers by ensuring that the distributor is paid a distribution fee that is approximately proportional to the total winning prize for the lottery. On the other hand, sales of products increase as catalogs are distributed to more customers.

  In the catalog, it is preferable that the first mark is selected by the customer.

  According to the preferable configuration, the first mark can be selected according to the customer's intention, and the interest of the lottery is enhanced.

  In the catalog, the mark recording part is provided in a part of the paper quality sheet, and the mark recording part can be cut off from the paper quality sheet body at the boundary between the mark recording part and the paper quality sheet. Preferably a line is provided.

  According to the preferred configuration, the mark recording portion can be easily cut off from the paper sheet main body with scissors or the like at the cut line, and only the cut mark recording portion can be sent to the merchandise distributor by mail or the like. It becomes possible.

  As described above, according to the catalog according to the present invention, it is possible to account for the sales of a product commensurate with the distribution fee required for distributing the catalog, and it is possible to stably ensure the profitability of the product.

  Hereinafter, an embodiment of a catalog according to the present invention will be described with reference to the drawings. FIG. 1 is an overall perspective view of a catalog according to the present embodiment. The catalog includes a piece of paper (paper quality sheet) 1 on which products are posted, and a stub 2 is provided on at least a part of the piece of paper 1. The catalog shown in FIG. 1 has a plurality of the paper pieces 1 and is bound into a booklet, and the stub 2 is a part (one piece) of the plurality of paper pieces 1,. It is provided on the back cover of the booklet (the last page of the booklet) 1a.

  FIG. 2A shows an enlarged view of the back cover 1a. Thus, the stub 2 is provided in a rectangular shape at the lower end of the back cover 1a. A cutoff line 3 is provided at the boundary between the stub 2 and the back cover body 1b so that the stub 2 can be cut from the back cover body 1b. Specifically, the cut line 3 is a broken line drawn with ink on the back cover 1a. The cut line 3 is abbreviated to the linear horizontal line 3a drawn substantially parallel to the lower edge of the back cover 1a and the binding portion 4 of the booklet. It is comprised from the vertical line 3b drawn in parallel. And as shown in FIG.2 (b), when the back cover 1a is cut | disconnected with the scissors 10 etc. along this cutting line 3, the stub 2 can be isolate | separated from the back cover main body 1b.

  The stub 2 is a mark recording part in which a first mark such as numbers, characters, symbols, designs, etc., selected by the customer is recorded. That is, in the present embodiment, as shown in FIG. 3, a plurality of (four in this example) numbers (first mark) can be entered in one area of the stub 2. ) Are arranged side by side, and a customer, that is, a person who browses a catalog and selects and purchases a favorite product among them, can choose any number (0 to 9) selected by himself / herself. Write one of these items on each square 5 with a writing instrument such as a pole pen. In another area of the stub 2, a customer management information entry column 6 is provided for entering customer management information such as a customer's name, address, and telephone number.

  The stub 2 is determined by hitting or losing the match by comparing the multiple (4) digits with the selected multiple (4) digits (second mark) regardless of the selection by the customer. Make up the lottery to be.

  The lottery will be described in detail. As shown in FIG. 4A, first, the merchandise distributor (agent) 11 entrusts the distributor 12 to distribute the catalog according to the present embodiment. The distributor 12 distributes the catalog to each of a plurality of customers 13,... (Only one customer 13 is shown in FIG. 4A, but there are actually a plurality of customers 13). .

  Next, when each customer 13 sequentially enters any one of the numbers (0 to 9) selected by himself / herself in each cell 5 (see FIG. 3) of the catalog stub 2 with a writing instrument such as a ballpoint pen. As a result, a plurality of (4) -digit numbers are formed, and the plurality of (4) -digit numbers are recorded on the stub 2 (here, any number in the range of 0000 to 9999 [natural number] is recorded). ) The numbers recorded in this way are referred to as “recorded numbers” (first mark). At this time, each customer 13 enters necessary information in the customer management information entry column 6 (see FIG. 3) of the stub 2 with a writing instrument such as a ballpoint pen.

  Subsequently, referring to FIG. 3 and FIG. 4A, each customer 13 cuts the back cover 1a with scissors or the like along the cut line 3 (horizontal line 3a, vertical line 3b), and from the back cover 1a Cut out the stub 2. Then, the cut stub 2 is pasted on a postcard or enclosed in a sealed letter and sent to a merchandise distributor (agent) 11 by a predetermined date. In this way, by sending the actual stub 2 without using a facsimile or the like, for example, if it is difficult to reproduce by coloring the stub 2 with special ink, the stub 2 is sent. It is possible to easily determine whether or not the person who has performed is the customer 13 to whom the catalog is actually distributed.

  On the other hand, in the merchandise sales agency (agent) 11, a plurality of (4) digits (in this case, any number in the range of 0000 to 9999 [natural number]) is appropriately used regardless of the recorded number. Select by a number selection means. Specifically, the numbers that are obtained by hitting the roulette a predetermined number of times (here 2 to 4 times in this case) may be selected sequentially, and in order to ensure higher fairness, the national autonomy announced after the predetermined date You may select multiple (4) digits of “Numbers” sponsored by the Lottery Office. The number selected in this way is set as the “winning number” (second mark).

  Then, the merchandise distributor (agent) 11 collates the recorded numbers with the winning numbers and determines a hit / miss. That is, for example, when the recorded numbers are the same as the winning numbers and all the numbers are in the same order, and when the recorded numbers are the same as the winning numbers and all the numbers are different, the “straight winning” and “box winning” respectively. In other cases, that is, when the recorded number is different from the winning number at least one number, it is determined as “losing” (out).

  Thereafter, the merchandise distributor (agent) 11 notifies each customer 13 of the winning number by an appropriate notification means, for example, a notification mail. Each customer 13 confirms whether or not he / she has sent the stub 2 and, in the case of winning, an appropriate notification means, for example, a merchandise distributor (agent) 11 by replying to the notification mail. And then receive a lottery winning. This winning is set in advance by the merchandise vendor 11 for each of the “straight winning” and “box winning” (the “straight winning” sets the winning higher than the “box winning”). Leave). Therefore, the total value of the lottery winnings increases substantially in proportion to the number of catalog distribution copies, in other words, the number of customers to whom the catalog has been distributed.

  According to the catalog of the present embodiment as described above, for example, a distribution fee of an amount approximately proportional to the total amount of lottery winnings acquired by a plurality of customers 13,. / 10) is paid to the distributor 12, the distributor 12 is motivated to distribute the catalog to more customers 13, while the catalog is distributed to more customers 13. Distribution increases the sales of the product, so that it is possible to record the sales of the product commensurate with the distribution fee required for distributing the catalog, and to ensure stable profitability of the product.

  Here, when entrusting distribution of catalogs to a plurality of distributors 12,..., Each catalog and stub 2 can be identified by attaching a code number (serial number) to the catalog and stub 2. Distributing the catalog with the code number to a specific distributor 12 makes it possible to specify the distributor 12 that distributes the catalog with the code number, and the distributor 12 distributed the catalog. A distribution fee of an amount approximately proportional to the total amount of the lottery winnings acquired by the plurality of customers 13,... May be paid to the distributor 12. This code number can be recorded, for example, by printing a serial number (for example, number 7 in FIG. 3) on the catalog and stub 2.

  In addition, this invention is not limited to the said embodiment, In the range which this invention intends, implementation of a various form is possible.

  In the catalog of the above embodiment, a stub (mark recording portion) in which a plurality (4) digits (first mark) selected by the customer is recorded on at least a part of the paper sheet 1 on which the product is posted. ) 2, and the stub 2 is collated with the plural (4) digit number (second mark) selected regardless of the selection by the customer 13. A lottery in which winning / losing is determined is configured, and each first mark is assigned a plurality of (4) digit serial numbers (for example, 0000, 0001, 0002,..., 9997, 9998 in the case of 4 digits). 999), and a stub (mark recording part) 2 on which a plurality of (4) digit numbers (first mark) as serial numbers are recorded is provided on at least a part of the paper sheet 1 on which the product is posted, In the stub 2, the plurality (4) digits are determined by the customer 13. -Option and may be configured lots of per-off is determined by being collated with independently selected plurality (4) of the digit (second mark). In this case, a code number for identifying the catalog and the stub 2 described above can be used as the first mark.

  Further, in the above embodiment, the lottery winning is set to a predetermined amount in advance, but the present invention is not limited to this, and the case where the distribution of the catalog is entrusted to a plurality of distributors 12,. Makes it possible to specify a distributor 12 that distributes the catalog by assigning a different code number to each catalog and stub 2. On the other hand, referring to FIG. It is also possible to prepare (contribute) a predetermined amount of winning pool money 14 to be applied to the fee. According to this, the winning prize of the lottery is paid to each customer 13 from the corresponding prize pool 14 (where the amount of the winning prize of the lottery is the number of winners of the lottery and the lottery A plurality of customers who have been distributed according to the winning probability of the grade (for example, “Straight Winning” or “Box Winning” described above), etc.) and the identified distributor 12 has distributed the catalog. It is possible to pay the distributor 12 a distribution fee that is approximately proportional to the total amount of the lottery winnings acquired by.

  Therefore, in one distributor 12, if the number of customers 13 who distribute the catalog is larger than that of other distributors 12, the distribution fee to be acquired accordingly increases inevitably more than other distributors 12. Competition between different distributors 12 is created, and one distributor 12 is motivated to distribute catalogs to many customers 13, while the lottery winnings and distribution fees are the predetermined amount of winning Since the payment is made within the range of the pool money 14, it is possible to record the sales of the product commensurate with the distribution fee required for distribution of the catalog, and it is possible to stably ensure the profitability of the product.

  In the above embodiment, the stub (mark recording portion) 2 is a selected number arbitrarily selected by the customer, that is, a winning number in which a plurality of digits are selected regardless of the selection by the customer 13. In other words, a lottery in which hit / off is determined by collating with a plurality of digits, but the present invention is not limited to this, and instead of such a plurality of digits, a number, a letter It is also possible to use at least one mark or combination of marks selected from the group consisting of, symbols and symbols. Further, as a method of recording a mark on the stub 2, for example, a mark provided in correspondence with each mark printed in advance on a piece of paper 1 in addition to a method of directly writing a mark with a writing instrument such as a ballpoint pen. It is also possible to carry out by the method of marking the “Le” symbol in

  Furthermore, in the said embodiment, although the mark recording part was made into the stub 2 which can be cut out and separated from the back cover 1a main body in the cut line 3, this invention is not limited to this, This mark recording part Can be a catalog itself, or by using perforation instead of drawing the cut line 3 with ink, it is possible to cut along the cut line 3 with bare hands without using cutting means such as scissors. You can also. Further, the mark recording part is composed of a piece of paper separated from the catalog, and an insertion holding means (for example, a piece of paper pocket) is provided in which a piece of paper is inserted and held in a part of the back cover (paper quality sheet) 1a You may hold | maintain so that extraction is possible by this insertion holding means.

FIG. 1 is an overall perspective view of a catalog according to an embodiment of the present invention. Fig.2 (a) is a top view of the back cover of the catalog, and FIG.2 (b) is a top view which shows the state by which a stub is cut off from this back cover main body. FIG. 3 is an enlarged plan view of a stub portion in the catalog. FIG. 4A is an explanatory diagram of a business model including the catalog distribution, and FIG. 4B is an explanatory diagram of a business model including the catalog distribution according to another embodiment of the present invention.

Explanation of symbols

  1 ... paper piece (paper quality sheet), 2 ... stub (mark recording part), 3 ... cut line

Claims (3)

  A catalog having a paper quality sheet (1) on which a product is placed, and a mark recording portion in which a first mark such as numerals, letters, symbols, symbols, etc. is recorded on at least a part of the paper quality sheet (1) (2) is provided, and the mark recording part (2) is determined by the first mark being checked against the selected second mark regardless of the first mark. A catalog characterized by comprising a lottery.   The catalog according to claim 1, wherein the first mark is selected by the customer himself / herself.   The mark recording portion (2) is provided in a part of the paper quality sheet (1), and the mark recording portion (2) is placed at the boundary between the mark recording portion (2) and the paper quality sheet (1). The catalog according to claim 1 or 2, further comprising a cut line (3) that can be cut from the sheet body.