JP2005159590A - Advertisement providing apparatus and advertisement providing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement providing apparatus and an advertisement providing method applied to a system wherein a communication cost is reduced on the condition of trial-listening to an advertisement provided through e.g., a telephone line and which can be utilized with a simple operation from a telephone set of a general home and a mobile phone or the like. <P>SOLUTION: The system provides an advertisement when a prescribed number is attached to a telephone number of an opposite party and shares part of the communication cost by connecting a line related to the opposite telephone number on the condition of trial-listening to this advertisement. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an advertisement providing device and an advertisement providing method, and can be applied to, for example, providing an advertisement via a telephone line. The present invention provides an advertisement when a predetermined number is added to the other party's telephone number, and by connecting a line related to the other party's telephone number on condition that this advertisement is auditioned, a part of the cost is borne. With regard to a system that reduces communication costs under the condition of listening to advertisements, this system can be used with simple operations even from a general household telephone, mobile phone, or the like.

  Conventionally, in ordinary household phones, mobile phones, etc., the call time from the start of the call to the end of the call is counted, and the call charge corresponding to the counted call time is charged by the end of the call Has been made.

  In addition, a specific public telephone set installed in a public facility or the like is provided with a so-called free call service that allows a free call for a certain period of time on condition that an advertisement is viewed.

  By the way, it would be convenient if such a free call could be used on a home phone, a mobile phone or the like.

  As one method for solving this problem, for example, the method of Japanese Patent No. 3315966 can be considered. However, in Japanese Patent No. 3315966, the communication cost on the receiving side is reduced exclusively on the condition that the advertisement is viewed. Further, it is necessary to register the user and download the advertisement in advance. In the method, there is a problem that the operation by the user is complicated.

The advertisement provided by the patent No. 3315966 is unilaterally provided by the advertiser side, and if the advertisement is provided by this, the advertisement that is not of interest may be forcibly viewed. Conceivable.
Japanese Patent No. 3315966

  The present invention has been made in consideration of the above points. With regard to a system for reducing communication costs under the condition of listening to advertisements, it is possible to use this system with a simple operation even from a home phone, mobile phone, etc. An advertisement providing apparatus and an advertisement providing method that can be used are proposed.

  In order to solve such a problem, the invention of claim 1 is applied to an advertisement providing apparatus, and a server for holding advertisement information and a control for connecting a line by analyzing a telephone number related to a line connection request from a telephone. And when the advertisement number instructing to provide advertisement is added to the telephone number related to the line connection request from the telephone, the control means provides the telephone with the advertisement information held in the server, The line related to the connection request is connected to reduce the cost of the telephone call to the telephone user.

  Further, in the invention of claim 3, when an advertisement number instructing provision of an advertisement is added to a telephone number related to a line connection request from a telephone as applied to the advertisement provision method, the advertisement is provided to the telephone The line related to the line connection request is connected to reduce the cost of the telephone call to the telephone user.

  According to the configuration of claim 1, when an advertisement number instructing provision of advertisement is added to the telephone number related to the line connection request from the telephone, after the advertisement information held in the server is provided to the telephone, the line By connecting the line related to the connection request and reducing the cost of the call to the telephone user, it is possible to reduce the cost of the call simply by adding the advertisement number and notifying the phone number. As a result, the system can be used with a simple operation even from an ordinary household telephone, mobile phone, etc., for a system that reduces communication costs on the condition that the advertisement is auditioned.

  Thus, according to the configuration of claim 3, an advertisement providing method that can use this system with a simple operation even from an ordinary household telephone, a mobile phone, etc., with respect to a system that reduces communication costs on the condition that the advertisement is auditioned. Can be provided.

  According to the present invention, regarding a system for reducing communication costs under the condition of listening to advertisements, this system can be used with a simple operation even from an ordinary household phone, mobile phone or the like.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings as appropriate.

(1) Configuration of Embodiment FIG. 2 is a block diagram showing a call system that is an advertisement providing system according to an embodiment of the present invention. The call system 1 reduces the communication costs of the mobile phones 2A and 2B on condition that the advertisement is viewed before the call. Since the mobile phones 2A and 2B are configured identically, description of the mobile phone 2B will be omitted below.

  Here, the mobile phone 2A makes a call with a desired communication target via the exchange 3 and accesses the Internet to provide various information to the user. For this reason, the mobile phone 2A has a communication means for connecting to the exchange 3 by wireless communication, a voice input / output means for calling, an image display means for displaying various Internet homepages, etc. Among these configurations, the voice output means The advertisement provided from the exchange 3 is notified to the user using the image display means.

  That is, the mobile phone 2A connects to the exchange 3 in response to an operation by the user, and notifies the exchange 3 of the telephone number input by the user. Also, when a line is connected to the call target by the processing of the exchange 3 in response to this notification, the user's voice related to the mobile phone 2A is acquired from the voice input means using a microphone and the voice data is sent to the call target. To do. On the other hand, the voice data from the call target notified from the exchange 3 is output as voice from the voice output means using a speaker. Thus, the mobile phone 2A can make a call with a desired call target.

  In such a series of processes, the mobile phone 2A, for example, during a call or during a call by voice data related to the connection status provided by the exchange 3 until the line is connected to the communication target. The signal sound shown is output from the sound output means.

  In this embodiment, at the time of such connection, an advertisement is provided from the exchange 3 according to the number input by the user. In the mobile phone 2A, from the exchange 3 in the same manner as the processing related to a normal telephone. By providing the user with various types of information to be provided, advertisements provided from the exchange 3 are provided to the user.

  That is, in the mobile phone 2A, when such an advertisement is based on voice data, the voice based on the voice data is notified to the user instead of the signal sound indicating that the user is busy, calling, etc. Notify users. In addition to the audio data, the advertisement is formed to include text data corresponding to various information provided from the Internet, image data (still image data, moving image data), etc. In the mobile phone 2A, As described above, in the case of advertisements including text data and image data, these advertisements are provided to the user by starting up a browser for accessing the Internet and displaying it on the image display means using a liquid crystal display panel.

  As a result, when the mobile phone 2A receives a telephone number of a call partner added with a number (hereinafter referred to as an advertising number) instructed to provide an advertisement by the user, the processing of the exchange 3 corresponding to this advertising number An advertisement provided from the exchange 3 is provided to the user.

  Correspondingly, the exchange 3 is installed at a base station constituting a public line network in a mobile phone and executes line connection processing. That is, in response to a connection request from the mobile phone 2A or 2B or the like, the exchange 3 analyzes the telephone number related to the connection request by the exchange control unit 4 and executes line connection processing. Send and receive audio data to and from mobile phones.

  In these series of processing, after the line connection request is obtained, the voice data relating to the connection status is transmitted to the mobile phone 2A or 2B as the connection request source until the line is connected. When the advertisement number is added to the number notified from the mobile phone 2A or 2B as the information to be provided to the mobile phone 2A or 2B in this way, the exchange 3 sends the information to the mobile phone 2A or 2B. After the advertisement held in the advertisement information management server 6 is provided, the line is connected to the original call target. At this time, according to the advertisement number, an advertisement of a genre desired by the user is selectively provided to the mobile phone 2A or 2B. Further, when the advertisement is provided in this way, the cost required for the subsequent call is reduced.

  Therefore, the advertisement information management server 6 categorizes and records and stores information on a plurality of types of advertisements provided to the mobile phones 2A and 2B in this way. Information is output to the exchange 3. Here, in this embodiment, such categorization of advertisements is executed according to the user's hobbies and preferences, whereby the advertisement information management server 6 is used for advertisements relating to personal computers, advertisements relating to soccer, advertisements relating to gourmets, advertisements relating to games, etc. The advertisement information is classified and retained. In such an advertisement classification, the advertisement may be classified according to the advertiser, and further classified according to the age and sex of the advertisement providing target. In this way, it is possible to set various advertisement selection widths based on advertisement numbers, and to appropriately provide advertisements to target users.

  In this embodiment, such an advertisement genre classification can be specified by an advertisement number, and for each advertisement genre, an advertisement number is set, for example, by 4 digits, and this advertisement number is added to the head of the other party's telephone number. Thus, an advertisement of a genre corresponding to the advertisement number is provided. Such an advertisement number may be added to the end of the other party's telephone number.

  On the other hand, the billing server 5 executes billing processing for the users related to the mobile phones 2A and 2B and the advertiser of the advertisement held in the advertisement information management server 6 according to an instruction from the exchange 3.

  FIG. 1 is a flowchart showing a processing procedure of the exchange control unit 4 related to the provision of such an advertisement. That is, when a connection request is obtained from the mobile phone 2A, the exchange control unit 4 moves from step SP1 to step SP2, and acquires a telephone number from the mobile phone 2A.

  The exchange control unit 4 analyzes the telephone number acquired in step SP2 in the subsequent step SP3, and determines whether or not the first four digits of the telephone number are the advertisement number based on the analysis of the telephone number. Determine if you want to provide. If a negative result is obtained here, the exchange control unit 4 moves to step SP4 and connects the line to the call target by the telephone number acquired in step SP2. In addition, the measurement of the call time is started by the connection of the line, and the process proceeds to step SP5 when the call ends, and the charge server 5 is instructed to charge the call cost to the user related to the connection request, and then the process proceeds to step SP6. This processing procedure ends.

  Thus, in this embodiment, when a call is made simply by inputting the other party's telephone number, it is possible to make a call without receiving any advertisement as in the conventional case, and there is a cost required for the call. Is billed to the user associated with the connection request.

  On the other hand, when the user first sets an advertisement number and inputs the other party's telephone number, the exchange control unit 4 moves from step SP3 to step SP7 because a positive result is obtained in step SP3. Here, the exchange control unit 4 instructs the advertisement information management server 6 to provide advertisements, and outputs advertisement information obtained from the advertisement information management server 6 to the mobile phones 2A and 2B according to the connection request.

  Here, in this embodiment, a plurality of types of advertisement numbers are set so as to correspond to the classifications by the advertisement information management server 6, so that the exchange control unit 4 responds according to the advertisement numbers. Information on advertisements belonging to the genre is selectively acquired from the advertisement information management server 6 and output to the mobile phones 2A and 2B. That is, for example, when the advertisement number is 0911, advertisement information about the personal computer is acquired from the advertisement information management server 6 and output to the mobile phones 2A and 2B. On the other hand, when the advertisement number is 0912, an advertisement related to soccer is acquired from the advertisement information management server 6 and output to the mobile phones 2A and 2B. On the other hand, when the advertisement numbers are 0913 and 0914, respectively, the information on the advertisement about the gourmet and the information about the advertisement about the game are acquired from the advertisement information management server 6 and output to the mobile phones 2A and 2B.

  When the exchange control unit 4 starts sending advertisement information in this way, the exchange control unit 4 proceeds from step SP7 to step SP8, determines whether or not the sending of advertisement information is completed, and if a negative result is obtained here, The process proceeds to step SP9, where it is determined whether or not the line is disconnected between the mobile phones 2A and 2B that provide advertisement information. If an affirmative result is obtained here, in this case, for example, when the user interrupts the audition of the advertisement, the process proceeds to step SP5 to charge the advertisement provider for the cost of providing the advertisement so far. After instructing the accounting server 5 to perform accounting, the process proceeds to step SP6 and this processing procedure is terminated.

  On the other hand, if a negative result is obtained in step SP9, the process returns to step SP8. Thereby, when the user instructs the provision of the advertisement, the exchange control unit 4 provides the user with an advertisement of the genre related to the instruction, and when the provision of the advertisement is finished, a positive result is obtained in step SP8. Control goes to step SP10. Here, the exchange control unit 4 connects a line with the call target related to the other party telephone number. Further, the measurement of the call time is started by the connection of this line, and when the call is completed, the process proceeds to step SP5, and the charge server 5 is instructed to charge the call cost to the user and the advertiser related to the connection request. The process proceeds to SP6 and this processing procedure is terminated.

There are various settings for charging this call cost, such as when the advertiser bears the full amount or a fixed percentage of the cost required for a call with this call target within the range of a certain time or less. Conceivable. Thus, in this embodiment, a system for reducing communication costs can be used from a mobile phone by simply adding an advertisement number and inputting the other party's telephone number on condition that the advertisement is auditioned.
(2) Operation of the embodiment In the above configuration, in the call system 1, for example, when the user of the mobile phone 2A rushes to call the user of the mobile phone 2B, the phone number of the mobile phone 2B is simply By operating the cellular phone 2A, the telephone number of the cellular phone 2B is notified to the exchange 3, and the line is connected to the cellular phone 2B by the line connection processing by the exchange 3. Thereby, in this call system 1, it is possible to make a call with a desired call target by an operation related to a conventional mobile phone.

  On the other hand, for example, when the user of the mobile phone 2A does not panic, when this user first sets an advertisement number and instructs a call using the telephone number of the mobile phone 2B, the advertisement number and A number based on the telephone number of the mobile phone 2B is notified from the mobile phone 2A to the exchange 3, and a corresponding advertisement is provided to the mobile phone 2A by this advertisement number. When the advertisement is completed, the line is connected to the mobile phone 2B, and the billing process is performed so that the advertiser of the advertisement bears all or part of the cost required for the call when the call ends. Is executed.

  As a result, the user of the mobile phone 2A can use a system that reduces communication costs on the condition that the advertisement is auditioned by a simple operation of simply setting the advertisement number at the head of the other party's telephone number. As a result, in this embodiment, an advertisement is provided when a predetermined number is added to the other party's telephone number, and a line related to the other party's telephone number is connected on condition that the advertisement is auditioned, and a part of the cost is paid. Thus, regarding a system for reducing communication costs under the condition of listening to advertisements, this system can be used with a simple operation even from a home phone, a mobile phone or the like.

  However, regarding the advertisement provided in this way, for example, when a user desires an advertisement relating to gourmet, the call system 1 can manage advertisement information by inputting an advertisement number instructing provision of information relating to this gourmet. From a plurality of types of advertisements held in the server 6, an advertisement classified as gourmet is selected and provided to the user.

  In this embodiment, it is possible to effectively avoid a situation in which an advertisement that is not of interest is auditioned and to make a call effectively, and furthermore, the advertisement can be enjoyed and the cost of the call can be reduced. Compared with this type of system, the user-friendliness can be further improved. In addition, on the advertiser side, it is possible to develop a cost-effective advertisement by bearing the cost of the user's call.

(3) Advantages of the embodiment According to the above configuration, an advertisement is provided when a predetermined number is added to the other party's telephone number, and the line related to the other party's telephone number is connected on the condition that the advertisement is auditioned. With regard to a system that reduces communication costs under the condition of listening to advertisements by paying a part of the cost, this system is used with a simple operation even from a mobile phone.

  In addition, by preparing multiple types of such advertisements and providing corresponding advertisement information according to the advertisement number, it is possible to effectively avoid situations where you are forced to listen to a call that you are not interested in and make a call. In addition, the user can enjoy the advertisement and reduce the cost of the call, which can further improve the user-friendliness as compared with the conventional system of this type. In addition, on the advertiser side, it is possible to develop a cost-effective advertisement by bearing the cost of the user's call.

  In the above-described embodiment, the case where the cost of the call related to the call time is reduced on condition that the advertisement is provided has been described. However, the present invention is not limited to this, and the so-called basic cost that is a call cost unrelated to the call time. You may make it reduce about a charge.

  In the above-described embodiments, the case where the present invention is applied to a call system related to a mobile phone has been described. However, the present invention is not limited to this, and the case where the present invention is applied to a call system using a telephone from a general household is further called a so-called system. The present invention can be widely applied to a case where it is applied to a telephone system related to an IP phone.

  In the above-described embodiment, the case where the corresponding advertisement is provided according to the advertisement number has been described. However, the present invention is not limited to this, and information regarding the user specified from the telephone number of the connection request is used to inform the user. A suitable advertisement may be selected and provided.

  The present invention relates to an advertisement providing device and an advertisement providing method, and can be applied to, for example, providing an advertisement via a telephone line.

It is a flowchart which shows the process sequence of the exchange control part in the telephone system which concerns on the Example of this invention. It is a block diagram which shows the telephone system which concerns on the Example of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Call system, 2A, 2B ... Mobile phone, 3 ... Exchange, 4 ... Exchange control part, 5 ... Billing server, 6 ... Advertisement information management server

Claims (3)

A server that holds the ad information,
A control means for analyzing the telephone number related to the line connection request from the telephone and connecting the line;
The control means includes
When an advertisement number instructing provision of an advertisement is added to the telephone number related to the line connection request from the telephone, the information related to the advertisement held in the server is provided to the telephone, and then the line related to the line connection request An advertisement providing device characterized in that the cost of a call to the user of the telephone is reduced. The server
Holds multiple types of advertisement information,
The control means includes
The advertisement providing apparatus according to claim 1, wherein information on a corresponding advertisement is acquired from the server and provided to the telephone in accordance with the advertisement number. When an advertisement number instructing provision of an advertisement is added to the telephone number related to the line connection request from the telephone, after providing the advertisement to the telephone, the line related to the line connection request is connected, and the user of the telephone A method for providing advertisements characterized by reducing the cost of calls.

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