JP2005077739A - Advertising matter and advertising medium provision system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enable passengers to easily obtain information of advertisement, by attaching advertising matter to a handstrap etc., composed of a plurality of advertising cards which can be stripped and brought home. <P>SOLUTION: The advertising matter 100 is formed, by sticking the advertising card 10 composed of a release layer 13, a printing layer 12, a base material 14 and a tacky adhesive layer 11 to a mounting 15, and further, by stacking the advertising cards 10 by a plurality of sheets thereon. The mounting 15 of the advertising matter 100 is fixed to the handstrap, etc., and as a result, passengers can easily strip and bring home the advertising cards 10 that they find interesting. The passengers are thus able to collect information of interest information, in a simple manner. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an advertisement body and an advertisement medium providing apparatus, and more particularly to an advertisement body and an advertisement medium providing apparatus that can easily acquire and collect advertisement information and take it home.

Conventionally, for in-car advertisements such as trains, for example, there is provided a guidance display LED device that is arranged in the vicinity of many hanging advertisements and displays individually created guidance information in association with the information of the hanging advertisements. Some provide a guidance display device that can improve the PR effect by an advertisement combining a static advertisement and a dynamic advertisement.
In addition, an advertising body including an advertising member formed in a sheet shape with a soft member and a pin formed of a hard member, the advertising member includes a hole penetrating the front and back near both ends, The pin has a first component and a second component formed separately from each other, the first component and the second component are arranged in a straight line, and are integrated by screwing to the shaft of the pin The advertising member is folded in half or bent into a substantially U shape, and the shaft portion of the pin is rotatably fitted in both holes in a state where the holes at both ends face each other. There are some which are annularly arranged via pins, and are arranged on the annular part in the upper part, and attached to the hanging leather by passing the advertising member through the hollow part of the suspension ring in the lower part.
JP 2000-47610 A JP-A-9-97028

  However, in the conventional technology, since the advertising member or the advertising body cannot be taken home, there is a problem that the content of the advertisement may be forgotten when time passes. In addition, it is difficult to make a note of the contents of an advertisement, inquiries, and the like in a crowded vehicle, and there is a problem that in many cases the opportunity to collect information provided by the advertisement is lost.

  The present invention has been made in view of such a situation, and provides a plurality of sheet-like advertising media in an advertising space such as public transportation, and those who are interested take off the advertising media and bring it home. Is to be able to.

The advertising body according to claim 1 is a first surface of a plurality of advertising media in which a printed layer and a release layer are sequentially provided on a first surface of a sheet-like substrate, and an adhesive layer is provided on a second surface. And a second surface facing each other, and a laminate of ad media laminated in a peelable manner and a holding means for holding the ad media stack from the outermost layer side of the second surface It is characterized by that.
Further, the second surface of the laminate of the advertisement medium can be adhered by an adhesive layer provided on the holding means.
Further, one end of the plurality of advertising media in the laminate can be peeled off to form a knob portion.
Further, the advertisement media can be stacked while being shifted by a predetermined length for each sheet.
Further, the advertisement media have different sizes, and can be stacked in order from the smallest.
The advertisement medium providing device according to claim 6 is the first of a plurality of advertisement media in which a printing layer and a release layer are provided in order on the first surface of the sheet-like substrate, and an adhesive layer is provided on the second surface. And a second surface facing each other, and a laminate of ad media laminated in a peelable manner and a holding means for holding the ad media stack from the outermost layer side of the second surface An advertisement body and a storage section for storing the advertisement body are provided, and the storage section is attached to a predetermined hanging leather.
The advertisement medium providing device according to claim 7 includes a plurality of advertisement media formed in a sheet shape, a storage unit for storing the plurality of advertisement media, a takeout port for taking out the advertisement medium stored in the storage unit, an advertisement An opening for browsing the medium, and the storage unit is attached to a predetermined strap.

  According to the advertising body and the advertising medium providing device of the present invention, the advertising medium can be peeled off and taken home even in a crowded vehicle, so that information can be obtained instantly and the obtained information can be viewed slowly at home. be able to. In addition, since the number of stripped advertisement media can be easily confirmed, it is possible to easily know the magnitude of the response of the information provided by the advertisement media.

  FIG. 1 is an external view showing a configuration example of an embodiment of an advertising medium constituting the advertising body of the present invention. As shown in the figure, an adhesive (pressure-sensitive adhesive) layer 11 is formed in a region of a predetermined size on one end side on the back surface of the advertising card 10 constituting the advertising body 100 (FIG. 3). Has been. Advertisements are recorded on the surface of the advertisement card 10 by printing or the like as shown in FIG.

  FIG. 3 is a side view of an advertising body 100 configured by stacking a plurality of advertising cards 10 on a single advertising card 10 bonded to the mount 15 with the adhesive layer 11. As shown in the figure, each of the advertising cards 10 has a printed layer 12 formed on the surface of a base material 14, and a release layer 13 made of silicon or the like used for ordinary release paper, etc. The pressure-sensitive adhesive layer 11 is formed on the back surface of 14. The lowermost advertisement card 10 is adhered to the mount 15 by the adhesive layer 11, and the mount 15 is adhered to the hanging leather 400 (FIG. 7) or window glass in the train using a double-sided tape or the like. Thus, the advertising body 100 can be fixed.

  In FIG. 3, the advertisement cards 10 are aligned and stacked, but the advertisement cards 10 can be stacked such that adjacent ones are shifted by a predetermined length. FIG. 4 shows an advertising body 200 configured by stacking ad cards 10 so that adjacent ones are shifted by a predetermined length. In this case, the advertisement cards 10 can be easily removed one by one and taken home.

  FIG. 5 shows a configuration in which at least one side of the advertising card 10 is different from each other, stacked in order from the shortest, and the lowermost advertising card 10 is bonded to the mount 15 with the adhesive layer 11. 5 is a side view of the advertising body 300 as viewed from the longitudinal side. FIG. Also in this case, the advertisement cards 10 can be easily peeled one by one and taken home.

  FIG. 6 shows a configuration example of an embodiment of the advertisement medium providing apparatus of the present invention. 6A is a front view, FIG. 6B is a cross-sectional view taken along the line EE of FIG. 6A, FIG. 6C is a cross-sectional view taken along the line FF of FIG. 6 (D) shows a cross-sectional view taken along the line GG of FIG. 6 (A). As shown in the figure, the present embodiment includes an advertising body 100 in which an advertising card 10 having an adhesive layer 11 is stacked on a mount 15 and a holder 31 that holds the advertising body 100. The holder 31 holds the mount 15 of the advertising body 100 at both left and right ends, and can easily peel off the advertising body 100 laminated on the mount 15 via the adhesive layer 11. . The holder 31 can also hold the advertising body 200 shown in FIG. 4 and the advertising body 300 shown in FIG. 5. The holder 31 can be fixed to the hanging leather 400 using an adhesive, a screw or the like.

  FIG. 7 shows an example in which the holder 31 constituting the advertisement medium providing apparatus is attached to the hanging leather 400 in the train using an adhesive, a screw or the like. Thus, by attaching the holder 31 to the hanging leather 400 in the train, the passenger can easily peel off the advertising card 10 that is interested and take it home.

  FIG. 8 shows a configuration example of another embodiment of the advertisement medium providing apparatus of the present invention. 8A is a front view, and FIG. 8B is a cross-sectional view taken along line CC in FIG. 8A. FIG. 8C is a cross-sectional view taken along the line DD of FIG. As shown in the figure, the present embodiment is composed of an advertisement card 30 in which an adhesive layer is not formed and a holder 41 that holds the advertisement card 30. The advertisement card 30 has an advertisement printed on the front surface or both surfaces thereof, and has a configuration in which the print layer 12 is formed only on the surface of the base material 14 or on both the front surface and the back surface of the base material 14. As shown in FIG. 8A, the holder 41 has an opening 42 so that an advertisement on the advertisement card 30 can be seen. In addition, an extraction port 43 for taking out the advertisement card 30 is formed in the upper portion of the holder 41. Therefore, those who are interested in advertising can easily take out the advertisement card 30 from the outlet 43 and take it home.

  Instead of the advertisement medium providing apparatus shown in FIG. 6, the holder 41 constituting the advertisement medium providing apparatus shown in FIG. 8 can be attached to the hanging leather 400 using an adhesive, a screw or the like. In this manner, by attaching the holder 41 to the hanging leather 400 in the train, the passenger can easily take out the advertising card 30 that is interested and take it home.

  In the above embodiment, a coupon can be added to the advertising cards 10 and 20.

  The configuration of the above embodiment is an example, and it is needless to say that the configuration can be appropriately changed without departing from the gist of the present invention.

It is a figure which shows the structural example of the back surface of the advertising card which comprises the advertising body of this invention. It is the figure which looked at the advertising card from the surface side. It is a side view which shows the structural example of an advertising body. It is a figure which shows the structural example of another advertising body. It is a figure which shows the structural example of another advertising body. It is a figure which shows the structural example of one Embodiment of the advertisement medium provision apparatus of this invention. It is a figure which shows a mode that the advertising-medium provision apparatus of FIG. 6 was attached to the hanging leather. It is a figure which shows the structural example of other embodiment of the advertisement medium provision apparatus of this invention.

Explanation of symbols

10, 20, 30 Advertising card 11 Adhesive layer 12 Print layer 13 Peeling layer 14 Base material 15 Mount 31, 41 Holder 32 Opening 33 Take-out port 100, 200, 300 Advertising body 400 Suspended leather

Claims (7)

A printed layer and a release layer are sequentially provided on the first surface of the sheet-like substrate, and the first surface and the second surface of a plurality of advertising media provided with an adhesive layer on the second surface face each other. And a laminate of the advertising media laminated in a peelable manner,
An advertising body comprising holding means for holding the laminated body of the advertising media from the outermost layer side of the second surface.   The advertising body according to claim 1, wherein the second surface of the laminated body of the advertising media is bonded by an adhesive layer provided on the holding means.   The advertising body according to claim 1, wherein one end of the plurality of advertising media of the laminate is separated to form a knob portion.   The advertising body according to claim 1, wherein the advertising media are stacked while being shifted by a predetermined length for each sheet.   The advertising body according to claim 1, wherein the advertising media have different sizes and are stacked in order from the smallest. A printed layer and a release layer are sequentially provided on the first surface of the sheet-like substrate, and the first surface and the second surface of a plurality of advertising media provided with an adhesive layer on the second surface face each other. An advertisement medium having a laminate of the advertisement media laminated and peelably bonded, and holding means for holding the laminate of the advertisement media from the outermost layer side of the second surface;
A storage section for storing a plurality of the advertising bodies,
The storage unit is attached to a predetermined hanging leather. A plurality of advertising media formed into a sheet,
A storage section for storing the advertisement medium;
An outlet for taking out the advertising medium stored in the storage unit;
An opening for viewing the advertising medium,
The storage unit is attached to a predetermined hanging leather.

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