JP2005073853A - Method for skin care recommendation - Google Patents
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本発明は、化粧品販売店の店員等が顧客に対して行うスキンケア推奨方法に関するものである。 The present invention relates to a skin care recommendation method performed by a clerk of a cosmetics store for a customer.
従来から、化粧品販売では、専門の販売員やカウンセラーが、店頭あるいは訪問販売先で、顧客の肌の状態や要望を聞いたり、実際に顧客の肌に試供品を塗布したりしながら、その顧客に合った化粧品を選んで推奨したり、適切なスキンケアを指導したりすることが行われている。 Traditionally, in sales of cosmetics, specialized salespersons and counselors listen to the customer's skin condition and requests at the store or on-site sales, or actually apply a sample to the customer's skin, It is recommended to select and recommend cosmetics that suit the needs, and to provide appropriate skin care instructions.
上記化粧品の推奨やスキンケアの指導には、顧客個人の肌の状態を充分に把握することが必要であるが、その時期に肌が環境から受ける影響を考慮することも重要である。例えば、春から夏にかけては、紫外線対策が重要なポイントとなり、秋から冬にかけては、空気の乾燥に伴い、保湿対策が重要なポイントとなる。そこで、化粧品業界では、通常、６月頃および９月頃を、夏用化粧品と冬用化粧品の切り替え時期として、それぞれの時期に応じた化粧品シリーズを品揃えし、季節ごとのスキンケアマニュアルを用意している。 In order to recommend cosmetics and provide guidance on skin care, it is necessary to fully understand the skin condition of each individual customer, but it is also important to consider the impact of the skin on the environment at that time. For example, countermeasures against ultraviolet rays are important points from spring to summer, and countermeasures against moisture are important points from autumn to winter as the air dries. Therefore, in the cosmetics industry, usually around June and September are the time for switching between summer cosmetics and winter cosmetics, and a series of cosmetics is prepared according to each season, and seasonal skin care manuals are prepared. .
また、最近、肌の状態に、よりきめ細かく対応するために、３月、５月、８月〜１０月を切り替え時期とすることが提案されている（特許文献１参照）。
しかしながら、従来の対応では、顧客のスキンケアトラブルを充分に防ぎきることができず、季節と肌の関係は、それほど単純なものではないことがわかっている。このため、気候から肌が受ける影響を、より詳細に分析することにより、気候の変化に応じて、その時期その時期に最も適切なスキンケア方法を確立することが、強く望まれている。 However, it has been found that the conventional response cannot sufficiently prevent the customer's skin care trouble and the relationship between the season and the skin is not so simple. For this reason, it is highly desired to establish the most appropriate skin care method at the time and period according to the change of the climate by analyzing the influence on the skin from the climate in more detail.
本発明は、このような事情に鑑みなされたもので、気候の変化に応じて肌が受ける影響に対し、従来とは全く異なる対応策をとることにより、非常に優れたスキンケアを行うことのできるスキンケア推奨方法の提供をその目的とする。 The present invention has been made in view of such circumstances, and it is possible to perform very excellent skin care by taking a completely different countermeasure against the influence on the skin in response to changes in the climate. Its purpose is to provide skin care recommendations.
上記の目的を達成するため、本発明は、１年を少なくとも６つの時期に分割し、各時期に、その時期における実際の気候よりも１〜３ヶ月前の気候を想定したスキンケアを推奨するようにしたスキンケア推奨方法を第１の要旨とする。 In order to achieve the above object, the present invention divides a year into at least six periods, and recommends skin care for each period assuming a climate one to three months before the actual climate at that period. The recommended skin care method is the first gist.
また、本発明は、そのなかでも、特に、１年を、春期、初夏期、夏期、秋期、初冬期、冬期、の６つの時期に分割するようにしたスキンケア推奨方法を第２の要旨とする。 In addition, among the above, the second gist of the present invention is a skin care recommendation method in which one year is divided into six periods of spring, early summer, summer, autumn, early winter, and winter. .
さらに、本発明は、そのなかでも、特に、上記春期には、保湿と紫外線予防を主とするスキンケアを推奨し、上記初夏期には、紫外線予防と洗顔を主とするスキンケアを推奨し、上記夏期には、洗顔と美白を主とするスキンケアを推奨し、上記秋期には、美白と角質ケアを主とするスキンケアを推奨し、上記初冬期には、角質ケアと保湿を主とするスキンケアを推奨し、上記冬期には、血行促進と保湿を主とするスキンケアを推奨するようにしたスキンケア推奨方法を第３の要旨とする。 Furthermore, the present invention recommends skin care mainly for moisturizing and preventing ultraviolet rays, especially in the spring, and recommends skin care mainly for preventing ultraviolet rays and washing the face in the early summer. In summer, we recommend skin care mainly for facial cleansing and whitening. In the autumn, we recommend skin care mainly for whitening and keratin care. In early winter, skin care mainly for horny care and moisturizing. The third summary is a skin care recommendation method that recommends and recommends skin care mainly for blood circulation promotion and moisturizing during the winter.
すなわち、従来は、１年を春夏秋冬の四季に分けていたが、本発明者らが、気候と肌の状態の関係を詳細に分析した結果、肌に影響を及ぼす気候（紫外線や気温、湿度等）の変化には、少なくとも６通りの変化があり、しかも、各変化が肌に及ぼす影響が肌の変化として現れるのは、その影響を受けた時期から１〜３ヶ月遅れることが判明した。そこで、この肌の反応の遅れに対応した、適正なスキンケアの推奨方法を、本発明として提案したものである。 That is, in the past, one year was divided into four seasons of spring, summer, autumn and winter. As a result of detailed analysis of the relationship between the climate and the skin condition, the present inventors have determined that the climate (ultraviolet rays, temperature, It has been found that there are at least six types of changes in humidity, etc., and that the effect of each change on the skin appears as a change in the skin being delayed by 1 to 3 months from the time it was affected. . Therefore, the present invention proposes a method for recommending appropriate skin care corresponding to this delay in skin reaction.
本発明のスキンケア推奨方法は、１年を少なくとも６つの時期に分割し、各時期に、その時期における実際の気候よりも１〜３ヶ月前の気候を想定したスキンケアを推奨するようにしたものである。したがって、実際の気候とは異なり、１〜３ヶ月前の気候から受けた影響にもとづいて変化しつつある肌に対し、その変化に最も適切なスキンケアを行うことができるため、肌を良好な状態に保つことができる。 The skin care recommendation method of the present invention divides a year into at least six periods, and recommends skin care that assumes a climate one to three months before the actual climate at that period. is there. Therefore, unlike the actual climate, skin that is changing based on the influence from the climate of 1 to 3 months ago can be subjected to the most appropriate skin care for the change, so that the skin is in good condition Can be kept in.
また、上記スキンケア推奨方法において、特に、１年を、春期、初夏期、夏期、秋期、初冬期、冬期、の６つの時期に分割するようにすると、肌に変化を与える時期の区分として最も適した区分となり、非常に優れたスキンケア効果を得ることができる。 In the skin care recommendation method described above, it is most suitable as a classification of the period when skin changes, especially when one year is divided into six periods of spring, early summer, summer, autumn, early winter, and winter. It is possible to obtain an excellent skin care effect.
さらに、上記スキンケア推奨方法において、特に、上記春期には、保湿と紫外線予防を主とするスキンケアを推奨し、上記初夏期には、紫外線予防と洗顔を主とするスキンケアを推奨し、上記夏期には、洗顔と美白を主とするスキンケアを推奨し、上記秋期には、美白と角質ケアを主とするスキンケアを推奨し、上記初冬期には、角質ケアと保湿を主とするスキンケアを推奨し、上記冬期には、血行促進と保湿を主とするスキンケアを推奨するようにすると、各月度ごとに、その前の時期の気候に影響を受けた肌に対し、適正なスキンケアを行うことができ、特に優れたスキンケア効果を得ることができる。 Furthermore, in the above skin care recommendation method, skin care mainly for moisturizing and UV prevention is recommended especially in the spring, and skin care mainly for UV prevention and face washing is recommended in the early summer, and in the summer. Recommends skin care mainly for facial cleansing and whitening, recommends skin care mainly for whitening and horny care in the fall, and recommends skin care mainly for horny care and moisturizing in the early winter. In the above winter season, if skin care mainly for blood circulation promotion and moisturization is recommended, appropriate skin care can be performed on the skin affected by the previous period of climate every month. Especially, an excellent skin care effect can be obtained.
つぎに、本発明を実施するための最良の形態について説明する。 Next, the best mode for carrying out the present invention will be described.
まず、図１は、本発明の一実施の形態の考え方を示す説明図である。この例では、一年を、２・３月度（春期）、４・５月度（初夏期）、６・７月度（夏期）、８・９月度（秋期）、１０・１１月度（初冬期）、１２・１月度（冬期）、の６つの時期に分割している。そして、各時期の気候による肌への影響は、矢印で示すように、１〜３ヶ月遅れて現れることが判明しており、影響を受けた肌のタイプを、図示のとおり、ａ型〜ｆ型として示す。 First, FIG. 1 is an explanatory diagram showing the concept of an embodiment of the present invention. In this example, the year is in February / March (spring), April / May (early summer), June / July (summer), August / September (autumn), October / November (early winter), It is divided into six periods, December and January (winter). And, as shown by the arrows, it has been found that the influence on the skin due to the climate of each period appears with a delay of 1 to 3 months, and the affected skin types are a-type to f as shown in the figure. Shown as a type.
なお、各時期の気候による肌への影響が、１〜３ヶ月遅れて現れることは、図２、図３に示すデータで裏付けられている。まず、図２は、紫外線量（ＵＶ−Ａ、ＵＶ−Ｂ：中波長紫外線）と、肌の明度の季節的な変化を示すグラフである。ただし、ＵＶ−Ｂの値は、実測値を１０倍した値で表示することにより、グラフを見やすくしている。 In addition, it is supported by the data shown in FIG. 2 and FIG. 3 that the influence on the skin by the climate of each period appears with a delay of 1 to 3 months. First, FIG. 2 is a graph showing a seasonal change in the amount of ultraviolet rays (UV-A, UV-B: medium wavelength ultraviolet rays) and the brightness of the skin. However, the value of UV-B is displayed as a value obtained by multiplying the actual measurement value by 10 to make it easy to see the graph.
このグラフによれば、冬から春への変化（１〜３月）の間に、矢印Ｐで示すように、紫外線量は急増し、一方、肌の明度は、矢印Ｑで示すように、明るくなっている。常識的に考えれば、紫外線が増えると日焼けによって肌の明度は暗くなるはずである。また、夏から秋への変化（８〜９月）の間に、矢印Ｒで示すように、紫外線は最高値から激減し、一方、肌の明度は、矢印Ｓで示すように、殆ど横ばいに近く、急激に明るくなっているわけではない。このように、全体を対比してみると、紫外線の変化に対して、肌の明度が、その変化を後から追いかけるように、２〜３ヶ月遅れて変化していることがわかる。 According to this graph, during the change from winter to spring (from January to March), the amount of ultraviolet rays increases rapidly as indicated by the arrow P, while the lightness of the skin becomes brighter as indicated by the arrow Q. It has become. From a common sense, the lightness of the skin should be darkened by sunburn when the ultraviolet rays increase. Also, during the change from summer to autumn (August-September), as indicated by the arrow R, the ultraviolet light drastically decreases from the maximum value, while the lightness of the skin is almost flat as indicated by the arrow S. It's not close and brightening rapidly. Thus, comparing the whole, it can be seen that the brightness of the skin changes with a delay of two to three months so as to follow the change later with respect to the change in ultraviolet rays.
また、図３は、気温・相対湿度と肌の水分量の季節変化を示したもので、例えば、冬から春への変化（１〜３月）の間において、気温・相対湿度の最低値が、矢印Ｔ、Ｕで示すように、１月になっているのに対し、肌の水分量は、矢印Ｖで示すように、約１ヶ月遅れの２月が最低値を示している。 FIG. 3 shows seasonal changes in temperature / relative humidity and skin moisture content. For example, during the change from winter to spring (from January to March), the minimum value of temperature / relative humidity is As shown by arrows T and U, the month is January, whereas as shown by arrow V, February, which is delayed by about one month, shows the lowest value.
そこで、本発明の一実施の形態では、肌に最も影響を与える「紫外線の強さ・量」と、「気温×湿度（湿潤指数）」の特徴をベースにして、前記のように２ヶ月ごとの６つの季節区分（月度）を設定するとともに、肌に対するスキンケアの強化ポイントを６つ設定した。この設定を、簡単に示すと、下記の表１のようになる。 Therefore, in the embodiment of the present invention, based on the characteristics of “ultraviolet ray intensity / amount” and “temperature × humidity (humidity index)” that most affect the skin, as described above, every two months. The six seasonal divisions (monthly) were set, and six skin care enhancement points for the skin were set. This setting is simply shown in Table 1 below.
そして、下記の表２に示すように、各月度ごとに、２つのスキンケア強化ポイントをあげて、年間のスキンケアプランを立て、これに基づいて、スキンケアアドバイスをすることとした。なお、季節区分と月度の割り当ては、北海道から沖縄まで地域により調整が必要であるが、この例では、東京・大阪を目安として割り当てを行った。 Then, as shown in Table 2 below, for each month, two skin care enhancement points were raised, an annual skin care plan was established, and skin care advice was given based on this. Note that the seasonal division and monthly allocation need to be adjusted depending on the region from Hokkaido to Okinawa, but in this example, allocation was performed using Tokyo and Osaka as a guide.
上記表１、表２の内容をベースにして、月度ごとに、以下のようなスキンケアの推奨を行う。 Based on the contents of Tables 1 and 2, the following skin care is recommended for each month.
〔春期−２・３月度〕
最も紫外線の少ない真冬を経て、この時期、紫外線が増加し、気温や湿度も徐々に増加するが、肌の方は、冬の影響で、肌がまだ明るい色である。つまり、紫外線が増える時期に、肌は逆にメラニンの少ない無防備な状態である。にもかかわらず、人は、日差しを求めて、花見等に出かける機会が多くなるため、紫外線予防のケアがポイントである。また、冬の代謝低下の後遺症で、乾燥・肌荒れが進む時期でもあり、パックやマスク等、肌をいたわりながらの保湿がもう一つのポイントとなる。
[Spring season-2 / March]
After mid-winter, when there is the least amount of ultraviolet rays, the amount of ultraviolet rays increases and the temperature and humidity gradually increase. However, the skin is still bright due to the influence of winter. In other words, when the ultraviolet rays increase, the skin is in an unprotected state with little melanin. Nevertheless, since people have more opportunities to go to the cherry blossoms in search of the sun, care for UV prevention is a point. In addition, it is a sequela of decreased metabolism in the winter, and it is also a time of dryness and rough skin. Moisturizing while keeping your skin clean, such as packs and masks, is another point.
〔初夏期−４・５月度〕
一年中で最も紫外線が急増する時期であり、気温も急上昇する。肌の色は漸く暗くなる方向に転じるが、紫外線の急増にはついていけない。また、野山に出かけたりアウトドアで楽しむ機会がますます多くなるため、前の月度と同様、紫外線予防のケアがポイントである。一方、ほこりや花粉が多い時期で、気温の上昇に伴い皮脂分泌が活発化し、肌が汚れやすくなるため、念入りな洗顔が、もう一つのポイントになる。
[Early summer-April / May]
It is the time when ultraviolet rays increase most rapidly throughout the year, and the temperature also rises rapidly. Although the skin color gradually turns darker, it cannot keep up with the rapid increase in ultraviolet rays. In addition, as there are more opportunities to go out to the mountains and enjoy the outdoors, as in previous months, UV prevention care is the point. On the other hand, since there is a lot of dust and pollen, sebum secretion becomes more active as the temperature rises, and the skin becomes more likely to become dirty. Careful face washing is another point.
〔夏期−６・７月度〕
一年中で最も紫外線が強い時期である。春からの紫外線で肌の色はさらに暗くなり、紫外線に対する抵抗力が高まっているが、そのことは、メラニンが多いということでもあり、しみ・そばかすの原因にもなる。また、サンバーンを起こすＵＶ−Ｂ（中波長紫外線）も多くなるので、紫外線防御に力を入れつつ、メラニンの生成を抑制する美白ケアがポイントである。一方、気温や湿度も最高になり、肌が脂っぽく、常時汗ばんで汚れやすくなり、かぶれを起こしたり、化粧崩れも本格化する。したがって、洗顔回数を増やす等して、肌を清潔に保つことが、もう一つのポイントになる。
[Summer-June / July]
It is the time when the ultraviolet rays are the strongest in the year. With the ultraviolet rays from spring, the skin color becomes darker and the resistance to ultraviolet rays is increasing, but this also means that there is a lot of melanin, and it also causes spots and freckles. In addition, since UV-B (medium wavelength ultraviolet rays) that cause sunburn also increases, whitening care that suppresses the generation of melanin while focusing on ultraviolet ray protection is a point. On the other hand, the temperature and humidity are also the highest, the skin is greasy, it is always easy to sweat and get dirty, it causes rashes, and makeup break-ups become more serious. Therefore, it is another point to keep the skin clean by increasing the number of face washings.
〔秋期−８・９月度〕
春以降多かった紫外線が漸く減少に転じ、気温や湿度も徐々に低下し始める。環境的には穏やかな方向に向かうが、肌には春から夏の紫外線ダメージが強く現れてくる時期であり、肌の色は１年中で最も暗くなり、肌へのメラニンの沈着が多いため、角質肥厚が最も進んだ状態になる。この時期のケアのポイントは、つぎの変化への予防というより、それまでの紫外線ダメージを効果的に回復することである。したがって、ケアの強化ポイントは、肌に沈着したメラニンの排泄を促進する美白ケアと角質肥厚を解消することである。
[Autumn-August / September]
The amount of ultraviolet light that began in the spring has gradually declined, and the temperature and humidity begin to decline gradually. Although it tends to be gentle in the environment, it is a time when UV damage from spring to summer is strong in the skin, and the skin color is the darkest year-round, and there is much melanin deposition on the skin. The keratinous thickening becomes the most advanced state. The point of care at this time is to effectively recover from previous UV damage rather than to prevent the next change. Therefore, the point of strengthening care is to eliminate whitening care and keratin thickening that promote excretion of melanin deposited on the skin.
〔初冬期−１０・１１月度〕
紫外線、気温・湿度は共にさらに減少する方向にある。肌の色は徐々に明るくなるが、角質肥厚はなお残るため、温度・湿度の低下に伴う肌の乾燥に拍車をかける。したがって、この時期のケアの強化ポイントは、化粧水や乳液等で保湿成分を補強するというベーシックな保湿ケアを徹底することと、角質ケアを行うことである。
[Early winter-October and November]
Both ultraviolet rays, temperature and humidity are in a further decreasing direction. Although the skin color gradually becomes brighter, keratinous thickening still remains, which spurs dryness of the skin as temperature and humidity decrease. Therefore, the strengthening point of care at this time is to thoroughly implement basic moisturizing care that reinforces moisturizing ingredients with skin lotion, milky lotion, etc., and to perform keratin care.
〔冬期−１２・１月度〕
紫外線が最も少なく、気温が最も下がる時期であり、太平洋側を中心に、湿度の低下も起こる時期である。肌の色はさらに明るくなる傾向があるが、この時期のケア強化ポイントは、血行不足、代謝の低下による乾燥・肌荒れを予防するため、マッサージを行うことである。また、マッサージだけでなく、全身を暖める入浴やパックを併せて行うことにより、体全体の血行・代謝を促進し、内部からの保湿ケアを加えることである。
[Winter-December, January]
It is the time when the ultraviolet rays are the least and the temperature is the lowest, and the humidity is lowered mainly in the Pacific Ocean. The skin color tends to be brighter, but the point of care enhancement at this time is to massage to prevent dryness and rough skin due to insufficient blood circulation and decreased metabolism. In addition to massage, bathing and packs that warm the whole body are used to promote blood circulation and metabolism throughout the body, and to add moisturizing care from the inside.
このように、上記スキンケアプランにもとづき、スキンケアの推奨を行うと、実際の気候とは異なり、１〜３ヶ月前の気候から受けた影響にもとづいて変化しつつある肌に対し、その変化に最も適切なスキンケアを行うことができるため、肌を良好な状態に保つことができる。特に、上記のように、一年を、２・３月度（春期）、４・５月度（初夏期）、６・７月度（夏期）、８・９月度（秋期）、１０・１１月度（初冬期）、１２・１月度（冬期）、の６つの時期に分割すると、いまの時期の一つ前の時期が、肌が影響を受けている時期とほぼ一致するため、顧客が、肌が受けている影響を捉えやすく、スキンケアの推奨を行いやすいという利点を有する。 In this way, when skin care is recommended based on the above skin care plan, the change is most likely to occur for skin that is changing from one to three months ago, unlike the actual climate. Appropriate skin care can be performed, so that the skin can be kept in a good state. In particular, as described above, the year is divided into the following months: February / March (spring), April / May (early summer), June / July (summer), August / September (autumn), October / November (early winter) ) And December / January (winter) period, the previous period is almost the same as the period when the skin is affected. It has the advantage that it is easy to capture the impact of the skin and make recommendations for skin care.
ただし、上記の例のように、一年を、必ずしも６つに分割する必要はなく、例えば、２月〜３月前半、３月後半〜４月、というように区分して、１年を８つの時期に分割してもよいし、さらにきめ細かくするのであれば、各月ごとに分割してもよい。また、上記の例と同様、一年を６分割するものであっても、１・２月度、３・４月度、というように、区分する月が異なるように設定してもよい。しかし、いずれの場合も、その分割された時期ごとに、その時期よりも１〜３ヶ月前の気候を想定したスキンケアを推奨することが重要である。 However, as in the above example, it is not always necessary to divide a year into six. For example, a year is divided into 8 months in the first half of March and the second half in March and April in 8 months. You may divide into two periods, or you may divide every month if you want to be more detailed. Similarly to the above example, even if the year is divided into six, it may be set so that the months to be divided are different, such as January, February, March, April. However, in any case, it is important to recommend skin care that assumes a climate of 1 to 3 months before that period for each divided period.
また、上記の例では、分割された各時期ごとに、１〜３ヶ月前の気候を想定したスキンケアのポイントとして、各月度ごとに、「保湿、ＵＶ予防」、「ＵＶ予防、洗顔」といった強化ポイント項目を抽出しているが、これらの項目は、好適な例としてあげているにすぎず、地域特性や顧客層の年代等によって、強化ポイントの項目は、適宜に設定することができる。 Moreover, in the above example, as a skin care point assuming a climate of 1 to 3 months ago for each divided period, strengthening such as “moisturizing, UV prevention”, “UV prevention, face washing” for each month. Although the point items are extracted, these items are only given as suitable examples, and the items of strengthening points can be appropriately set depending on the regional characteristics, the age of the customer base, and the like.
そして、本発明において、スキンケアの推奨だけでなく、上記スキンケアプランに沿って、各月度ごとに適したスキンケア化粧品の組み合わせを予め用意しておき、スキンケア推奨時に、その時期に適したスキンケア化粧品の使用を推奨し、販売することが好適である。 In the present invention, not only the recommendation of skin care, but also a combination of skin care cosmetics suitable for each month according to the above skin care plan is prepared in advance, and when skin care is recommended, the use of the skin care cosmetics suitable for that period is used. Is recommended and sold.
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2012506288A (en) * | 2008-10-23 | 2012-03-15 | ロレアル | Cosmetic or dermatological system comprising an internal clock and / or clock data receiver and a regulation system capable of automatically changing the properties of the formulation in response to the clock data |
| CN111743843A (en) * | 2019-03-29 | 2020-10-09 | 宝洁公司 | Methods and compositions for treating seasonal changes in skin |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2012506288A (en) * | 2008-10-23 | 2012-03-15 | ロレアル | Cosmetic or dermatological system comprising an internal clock and / or clock data receiver and a regulation system capable of automatically changing the properties of the formulation in response to the clock data |
| CN111743843A (en) * | 2019-03-29 | 2020-10-09 | 宝洁公司 | Methods and compositions for treating seasonal changes in skin |
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