JP2004234600A - Electronic commerce operation system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an electronic commerce operation system enabling a seller, particularly, a regional agent with poor means to easily take part in an electronic mall by collecting no fixed cost occupying most of the operation cost of the electronic mall and to provide an electronic commerce operation system for performing a support according to the present tide of the times capable of smoothly and rapidly transfer a large capacity of information by boradband communication (so-called wide band communciation) by collecting, when the seller obtains a profit by use of a virtual shop, the fee according to the sales result by an electronic commerce operator. <P>SOLUTION: In this electronic commerce operation system for performing an electronic commerce in the virtual shop on an information communication terminal provided by the electronic commerce operator, an information communication terminal 10 manages part of the amount of sales of a commodity or service that is an object of the electronic commerce as the profit of the electronic commerce operator without requesting the payment of the usage fee of the virtual shop to a terminal 11 of the seller. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an e-commerce operation system in which e-commerce is performed in a virtual store on an information communication terminal provided by an e-commerce operator, and particularly to the operation and support of e-commerce by the e-commerce operator. Things.
[0002]
[Prior art]
In recent years, with the rapid spread of personal computers and the development of communication infrastructure, electronic commerce (EC) has been actively performed on communication networks. As one form of this electronic commerce, an electronic commerce operator operates, manages, and maintains virtual stores on an information communication terminal, and integrates a plurality of virtual stores into one place. Mall).
[0003]
From the viewpoint of a general consumer, this online shopping mall is very convenient in that it can save the trouble of searching for a desired product from a large number of virtual stores scattered on the Internet. On the other hand, from the point of view of the seller, merely providing the product information or service information related to his / her own business to one place can bring them into the eyes of a large number of general consumers. By making effective use of functions, it is easy to operate 24 hours a day, and in the case of providing products, it greatly contributes to rationalization of management by eliminating the need for product display space and the personnel involved in ordering products. It will be.
[0004]
As described above, the online shopping mall can be said to be a form of electronic commerce that produces great profits for both sellers and general consumers, and is expected to become increasingly popular in the future. In addition, it is expected that sellers who always carry the proposition of rationalization of management will enter this e-commerce in order to promptly provide inexpensive and high-quality products and services to general consumers. In particular, it is expected that local business operators who intend to provide local specialty products and services unique to the region to the whole country will strongly desire to enter this e-commerce business.
[0005]
By the way, as described above, the online shopping mall is expected to become more widespread in the future, but the operating cost of the online shopping mall has conventionally been the fixed cost (e.g., Fees) make up the majority. In other words, instead of the fee according to the sales performance when the seller earns profit using the virtual store, fixed costs fixed uniformly on an annual or monthly basis are the main revenue sources of e-commerce operators I have.
[0006]
The fixed costs are used for operation, management, and maintenance of a virtual store on the information communication terminal, as well as support that reflects the flow of the times. Support that reflects the trends of the times means, for example, that with the expansion of information communication transmission capacity via the Internet or public lines, merchandise information or service information that a seller wants to transmit can be more accurately transmitted to general consumers. In addition to text information on the product or the service, image information (including photograph information) illustrating the configuration of the product or the service or audio information describing the configuration of the product or the service is virtual. This is support (system construction) that allows it to be placed on the store.
[0007]
[Problems to be solved by the invention]
However, the above-mentioned fixed costs, which tend to be expensive, may hinder the willingness of a person to newly open a store in the online shopping mall. In other words, for local businesses that can make a significant contribution to regional revitalization, but have limited financial resources, fixed costs, which are obligated to pay uniformly over a certain period of time, can be a significant drag on new entrants. is there.
[0008]
In order to reduce such a burden as much as possible, a virtual store mediation system that can minimize the store opening cost of a product supplier has been proposed (see Japanese Patent Application Laid-Open No. 2001-283023). This system is still a system that collects fixed costs, albeit with a small amount, and there is a limit to promoting easy-to-open businesses, such as the above-mentioned regional businesses, that are not economically affordable.
[0009]
Further, as described above, as a fixed cost application, there is a support for allowing a seller to add desired image information or audio information to product information / service information desired to be transmitted, but this is not necessarily the case in the current era. It cannot be said that it was along. In other words, in the present age in which large-capacity information can be transmitted smoothly and quickly by broadband communication (so-called broadband communication) such as video conference, telemedicine, and Internet live, the configuration or service of a product that a seller wants to provide is provided. There is room for further improvement in the support of separating image information showing an outline and audio information explaining the configuration of the product or the outline of the service and adding the information to character information.
[0010]
The present invention has been made in view of such a point, and an object of the present invention is to collect a fixed cost, which accounts for a large part of the operating cost of an online shopping mall, at all, so that a seller, particularly in an area where power is scarce. An object of the present invention is to provide an e-commerce management system that enables a business to easily participate in an e-commerce street.
[0011]
In addition, the e-commerce operator can collect large amounts of information smoothly and broadly by broadband communication (so-called broadband communication) by collecting a fee according to the sales performance when the seller gains profit using the virtual store. It is an object of the present invention to provide an e-commerce management system that can provide quick transmission and provides support in accordance with the current era.
[0012]
[Means for Solving the Problems]
In order to solve the problems described above, the present invention provides an e-commerce management system in which e-commerce is performed in a virtual store on an information communication terminal provided by an e-commerce operator. It is characterized in that a part of the sales amount of a product or service subjected to a commercial transaction is regarded as a profit of an e-commerce operator without requiring the settlement of the usage fee.
[0013]
More specifically, the present invention provides the following.
[0014]
(1) In an e-commerce management system in which an e-commerce operator that mediates between a seller and a general consumer operates e-commerce at a virtual store on an information communication terminal, the seller stores goods or products on this virtual store. An e-commerce management system, which does not require settlement of a virtual store usage fee when registering a service.
[0015]
According to the present invention, a seller who sells a product or provides a service and a general consumer who purchases the product or receives a service perform electronic commerce in a virtual store on an information communication terminal such as a server. In the e-commerce management system where the e-commerce operator appropriately manages this e-commerce, when the seller registers goods or services on this virtual store, the virtual store usage fee is not required A person who opens a virtual store in the online shopping mall can start or continue using the virtual store without requesting a virtual store usage fee from the electronic commerce operator.
[0016]
Therefore, sellers who sell products or provide services do not need to pay any fixed costs to e-commerce operators uniformly for a certain period of time, so they can easily participate in e-commerce. You can participate.
[0017]
In addition, among the sellers who sell products or provide services, in particular, local businesses with poor financial resources do not need to pay fixed costs that may impose management, so those who participate in the online shopping mall Can be promoted, and the commercial transaction by the electronic commerce can be activated.
[0018]
Here, "registering a product or service on a virtual store" means that when a seller opens a virtual store on an information communication terminal of an e-commerce operator, or after opening, This means that information about the service is stored in the virtual store.
[0019]
Also, “not requiring settlement” means that the e-commerce operator does not collect a virtual store usage fee when the seller registers a product or service on the virtual store. For example, as a method of collecting a virtual store usage fee when a seller registers a product or service on a virtual store, a typical financial institution transfer has conventionally been performed by using the information communication terminal of the e-commerce operator from the information communication terminal of the seller. This means that the virtual store usage fee debit information is not transmitted to the terminal. It also means that an operation such as inputting a credit card number or the like of a credit card owned by a seller for the purpose of collecting a virtual shop usage fee is not required.
[0020]
(2) In the e-commerce management system described in (1), when a commercial transaction is established between the seller and a general consumer at the virtual store, the sales amount of the product or service subject to the commercial transaction is An e-commerce management system, wherein a predetermined percentage amount is managed as profits of an e-commerce operator on the information communication terminal.
[0021]
According to the present invention, when a commercial transaction is established between a seller and a general consumer in a virtual store located on an information communication terminal of an e-commerce operator, the sales amount of the product or service targeted for the commercial transaction Among them, since the information on the amount of the preset ratio is to be managed on the information communication terminal, the e-commerce operator obtains the money corresponding to his / her own profit from the financial institution, etc. It can be your own source of revenue.
[0022]
Therefore, the e-commerce operator collects a fee according to the sales performance when the seller gains profit by using the virtual store, and thus does not collect such a fee, but simply pays a fixed cost every fixed period. Unlike the conventional virtual shopping mall in the online shopping mall, which has been collected, it is possible to dispel the unfairness between those with good sales performance and those with bad sales performance.
[0023]
Here, the "preset ratio" may be the same for each seller, or may be set for each seller. For example, the ratio may be proportional to the sales of the virtual store opened by the seller on the information communication terminal of the e-commerce operator or the area of the virtual store (the occupation amount of the storage area on the information communication terminal). The ratio may be such that the number of good traders who provide sales or services of goods is low, and the number of bad traders who provide sales or services of malicious goods is high.
[0024]
As described above, the profit of the e-commerce operator is managed by storing the amount of the predetermined ratio in the information communication terminal of the e-commerce operator among the sales amounts of the goods or services subjected to the commercial transaction. be able to.
[0025]
(3) In the e-commerce management system according to (1) or (2), each information is prevented from leaking between a seller and a general consumer on the information communication terminal. E-commerce operation system.
[0026]
According to the present invention, in a virtual store located on the information communication terminal of the e-commerce operator, each information is prevented from leaking between the seller and the general consumer. On the terminal, the seller cannot access the information received from the general consumer, and the general consumer cannot access the information received from the seller.
[0027]
Therefore, since the seller and the general consumer conduct electronic commerce without knowing each other's personal information, privacy of both parties can be protected.
[0028]
(4) In the electronic commerce management system according to any one of (1) to (3), when a commercial transaction is established between a seller and a general consumer at this virtual store, An electronic commerce management system, wherein a general consumer is requested to settle the sales amount of a product or service subjected to a commercial transaction, and the seller is requested to settle a predetermined amount.
[0029]
According to the present invention, in a virtual store on the information communication terminal of an e-commerce operator, when a commercial transaction is established between a seller and a general consumer, the merchandise that has been subjected to the commercial transaction to the general consumer or Since the settlement of the sales amount of the service is requested and the settlement of the predetermined amount is requested from the seller, it is possible to exchange money between the general consumer and the seller on the information communication terminal of the e-commerce operator. .
[0030]
Accordingly, a general consumer who has purchased a product or provided a service from a virtual store of a plurality of sellers on the information and communication terminal is not required to settle the sales amount from the individual sellers, and is not required to make an e-commerce transaction. Since the payment with a plurality of sellers can be unified through the information communication terminal of the operator, a convenient e-commerce operation system can be constructed.
[0031]
In addition, on the information communication terminal of the e-commerce operator, a commercial transaction is established between the seller and the general consumer at the virtual store by preventing each information from leaking between the seller and the general consumer. In this case, the general consumer is requested to settle the sales amount of the goods or services covered by the commercial transaction, and the seller is requested to settle the predetermined amount. Trouble (money trouble, etc.) can be prevented beforehand. Also, a general consumer can solve a trouble in e-commerce with a seller through an e-commerce operator.
[0032]
Here, the "predetermined amount" is the sales amount of goods or services purchased by a general consumer, or the amount obtained by subtracting the "predetermined amount of amount" that is the profit of the e-commerce operator from this sales amount. And the like. When the “predetermined amount” is the sales amount of goods or services purchased by general consumers, it is necessary to separately collect the “predetermined amount”, which is the profit of the e-commerce operator, from the seller. is there.
[0033]
In this way, by asking the general consumer to settle the payment of the sales amount, and by asking the seller to settle the delivery of the predetermined amount, to complete the e-commerce transaction on the electronic information terminal of the e-commerce operator Can be.
[0034]
Here, the e-commerce operator can undertake an order from a general consumer and make a payment for it in accordance with a contract with the seller. Business transactions can be performed using the payment method desired by ordinary consumers, such as gold payment or bank transfer payment.
[0035]
In a typical bank transfer method for collecting the price of goods or services from general consumers, the information communication terminal of the e-commerce operator receives information on the completion of the transfer from the financial institution and stores the information. By doing so, payment from general consumers can be completed. Also, there is credit settlement as a method of collecting the price of goods or services from general consumers.In such a case, the information communication terminal of the e-commerce operator receives the information of transfer completion from the credit company, By storing the information, payment from a general consumer can be completed. There is also a method of collecting the price of goods or services from general consumers at the time of delivery, but in such a case, only cash is directly received from the consignment delivery company that received the product price from the general consumer at the time of product delivery. In addition, it includes receiving the information of the transfer completion from the financial institution. In addition, the e-commerce operator can also transmit such information from the information terminal to the financial institution as needed, receive cash, and complete the settlement by transmitting the information to the financial institution.
[0036]
(5) In the e-commerce management system according to any one of (1) to (4), the e-commerce management system is for broadband, and the information communication terminal provides sales support to a seller. An electronic commerce management system characterized by displaying sales support information comprising video, audio, and text to be performed, and displaying purchase support information comprising video, audio, and text to provide purchase support to general consumers.
[0037]
According to the present invention, in a virtual shop located on an information communication terminal of an e-commerce operator, the e-commerce operation system is a system constructed for broadband, and the e-commerce operator's information communication terminal is a seller of the e-commerce operator. Since the terminal displays sales support information consisting of video, audio, and text for sales support to the seller, the seller can view the product or service at the virtual store on the information communication terminal. Can be explained by purchasing support information consisting of video, audio, and text, so that it can respond gently to the elderly and expect further activation of e-commerce. be able to.
[0038]
According to the present invention, in a virtual store located on an information communication terminal of an e-commerce operator, the e-commerce operation system is a system constructed for broadband, and the e-commerce operator's information communication terminal is generally used. The consumer terminal displays purchasing support information consisting of video, audio, and text that support purchasing to the general consumer, so that the general consumer can purchase goods or services provided by the seller. Since the contents can be known concretely and clearly, the reliability of electronic commerce can be improved.
[0039]
In addition, since the contents of the goods or services to be provided can be concretely and clearly communicated to general consumers, it is possible to encourage sellers to participate in e-commerce, and thus to activate e-commerce. Can be planned.
[0040]
Furthermore, from the viewpoint of e-commerce operators, by providing support to sellers or general consumers in line with the broadband era in which large-capacity information can be transmitted smoothly and promptly, the demand for products or services is expanded. be able to.
[0041]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
[0042]
[Overview of e-commerce operation system]
FIG. 1 is a diagram showing an outline of an e-commerce management system according to an embodiment of the present invention.
[0043]
In FIG. 1, the present system is configured such that an information communication terminal (server) 10 owned by an e-commerce operator, a terminal 11 owned by a seller, and a terminal 12 owned by a general consumer communicate by wire or wireless. It is connected via a network and transmits and receives various information such as information on goods or services provided by the seller, information on the actual situation of the seller, and money information. Note that the wired or wireless communication network means an information communication network represented by the Internet, a LAN (Local Area Network), a public line, or the like, and any type of communication network may be used.
[0044]
The e-commerce operator performs system management or operation on his or her server 10 to obtain a certain percentage of profits when a transaction is made. Provide sales support to general consumers.
[0045]
On the other hand, a seller or a general consumer uses a communication terminal represented by a personal computer (including a television receiver), a PHS, a mobile phone, a satellite mobile phone, a PDA, an electronic organizer, etc. Communicate using textual information.
[0046]
[Hardware configuration of information communication terminal]
FIG. 2 is a diagram illustrating a hardware configuration of the server 10 used in the electronic commerce management system according to the embodiment of the present invention.
[0047]
2, the hardware of the server 10 includes a central processing circuit (hereinafter, referred to as a CPU) 21 for performing comprehensive information processing, and a ROM (read only memory) that functions as a storage for a boot program, a network management program, and the like. ) 22, a RAM (random access memory) 23 functioning as a main memory or a work area of the CPU 21, a system bus 24 serving as a communication path for digital data, and controlling input of instructions from a keyboard or a pointing device or the like. An operation unit 25, a display unit 26 for controlling a screen displayed on a CRT display or the like, and a communication unit 27 mainly composed of a NIC (network interface card) for exchanging various data via the Internet 28 in two directions. And is composed of
[0048]
The CPU 21 comprehensively controls each component connected to the system bus 24 by executing a processing program stored in the ROM 22 and according to a processing sequence of the electronic commerce operation system according to the embodiment of the present invention. The information processing described later is performed smoothly.
[0049]
In FIG. 2, for convenience of explanation, one seller terminal 11 and one general consumer terminal 12 are connected to the Internet 28, respectively, but the number of these connections may be any number.
[0050]
The server 10 which is one core of the electronic commerce management system according to the embodiment of the present invention has a function as an HTTP (Hyper Text Transfer Protocol) server and an FTP (File Transfer Protocol) server, and has a WWW browser. Performs a service according to the request from the server, notifies the result, and transmits and receives a data file such as an HTML file according to the request. Further, the server 10 has a data storage area released to the seller terminal 11, and receives digital contents related to goods or services transmitted from the seller by FTP, for example, and receives the data storage area. Store / update (including delete).
[0051]
The WWW browser is client software that operates on the seller terminal 11 or the general consumer terminal 12. For example, the WWW browser properly displays an HTML file on the display unit 26 and transmits / receives a data file to / from the server 10. Or you can let them go. In addition, since the WWW browser has a GUI (Graphic User Interface), a general consumer may conduct electronic commerce even if he or she does not know the e-commerce service or the detailed operation and function of the seller terminal 11. Can be.
[0052]
Further, as shown in FIG. 3, the server 10 has a support WEB site 43 in addition to the WEB site 41 for the seller, the WEB site 42 for the general consumer, and the WEB site 40 for the electronic commerce. are doing. The support WEB site 43 allows the seller and the general consumer to exchange character information such as e-mail and chat, and displays the contents of the seller terminal 11 and the general consumer terminal 12, for example. It is a site that provides various support to enhance the reliability and security of e-commerce.
[0053]
Further, as shown in FIG. 3, the server 10 includes a seller DB 47, a general consumer DB 48, a product DB 49 (including a service DB), a profit management DB 50, a history Various databases such as the DB 51 are provided.
[0054]
The Internet 28, which is another core in constructing an e-commerce management system, is a type of communication network, and uses a network protocol such as the TCP / IP protocol. This network protocol provides a standard processing sequence for computers to communicate and can indicate how data should be formatted when transmitting and receiving data over the Internet 28. As a result, communication is possible even if the computers of the seller / general consumer and the e-commerce operator are of different models.
[0055]
[Flow of information processing]
FIG. 4 is a flowchart showing a flow of information processing of electronic commerce performed in the electronic commerce management system according to the embodiment of the present invention.
[0056]
With reference to this flowchart, the flow of information processing regarding electronic commerce performed between the seller terminal 11 and the general consumer terminal 12 will be described.
[0057]
The general consumer accesses a predetermined URL pointing to the position of the general consumer WEB site 42 in the server 10 on the Internet by activating the software of the WWW browser operating on the information communication terminal 12 of the general consumer. 10 performs personal information registration processing (step 31).
[0058]
More specifically, the general consumer terminal 12 acquires an HTML file including a form for member registration existing in the server 10 using a WWW browser. Then, the general consumer terminal 12 inputs the personal information such as the name, address, contact information, and transfer destination, and presses a “Send” button. Send to The e-commerce operator server 10 receives information from the general consumer terminal 12 and registers it in the general consumer DB 48 based on the received information. Finally, when this personal information registration is completed, the server 10 of the e-commerce operator transmits data including the member number and the password to the general consumer terminal 12 via the WWW browser.
[0059]
It is preferable that the information transmitted by the general consumer terminal 12 and the server 10 of the e-commerce operator be appropriately encrypted using a technology such as SSL.
[0060]
Further, in the electronic commerce management system according to the embodiment of the present invention, a member number and a password are used as a method of identifying a person, but for example, an identification method such as an identification system using a fingerprint reader is used. There is no limitation on the mode.
[0061]
Next, the seller accesses the predetermined URL indicating the location of the seller's WEB site 41 in the server 10 on the Internet by activating the software of the WWW browser operating on the terminal 11 of the seller. Sales registration processing is performed (step 32).
[0062]
More specifically, the seller terminal 11 uses a WWW browser to acquire an HTML file including a form for sales registration existing in the server 10. Then, the seller terminal 11 inputs the information on the product or service to be provided, in addition to the name, address, contact information, and transfer destination of the seller, and presses a “Send” button. Is transmitted to the server 10. The server 10 of the e-commerce operator receives information from the seller terminal 11 and registers the information in the seller DB 47 and the product (service) DB 49 based on the received information. As a result, of the information registered in these databases, the information on the goods or services that the seller wants to provide (the information registered in the goods (service) DB 49) is stored in the e-commerce WEb site 40, that is, the virtual store. Will be posted on
[0063]
Here, when registering information on a product or service to be provided in the product (service) DB 49, the e-commerce operator does not ask the seller for a virtual shop usage fee. More specifically, the server 10 of the e-commerce operator does not transmit the payment information to the seller terminal 11 that the payment of the store usage fee is required. It is possible to request input of a credit card number or the like of a credit card owned by a seller, for example, to confirm personal information not for the purpose of collecting a virtual shop usage fee. Thus, it is possible to provide an e-commerce management system that allows a seller, particularly a local business operator with little means, to easily participate in the online shopping mall.
[0064]
The “information about the product or service to be provided” includes text information describing an overview of the product or service, the price, the date and time of possible delivery (service provision), video data showing an overview of the product, In addition to audio data for explaining the outline, data obtained by combining the video data with the audio data, that is, so-called moving image information can be given. Conventionally, the above-mentioned video data and the above-mentioned audio data were separately published due to the problem of communication capacity. However, in the era of broadband communication represented by digital TVs and third-generation mobile phones, so-called moving image information can be quickly and smoothly transmitted. And the support of e-commerce operators is in line with the times. In addition, the support by the e-commerce operator may include not only posting so-called video information, but also a person who provides support such as processing of the video information. For example, if the capacity of the moving image information received from the seller is very large and it is considered that a problem will occur when the moving image information is posted on the electronic commerce WEB site 40, irreversible compression processing such as MPEG (Moving Picture Expert Group) is performed. And so on.
[0065]
Finally, when this sales registration is completed, the server 10 of the e-commerce operator, when a commercial transaction is established between the seller and the general consumer at the virtual store, the sales of the product or service targeted for the commercial transaction The data including the notification that the predetermined percentage of the amount is collected as the usage fee is transmitted to the seller via the WWW browser.
[0066]
Here, the “predetermined ratio” is appropriately determined by the e-commerce operator in consideration of the operation of the e-commerce street, expenses, the number of registrants of sellers / general consumers, and the like. For example, the sales amount may be set to 10% of the merchandise sales amount and the service provision amount, or may be set to a lower ratio for good sellers than for bad dealers.
[0067]
It is preferable that the information transmitted by the seller terminal 11 and the server 10 of the e-commerce operator be appropriately encrypted using a technique such as SSL.
[0068]
Next, an e-commerce is performed between the seller and the general consumer on the virtual store of the e-commerce operator's server 10 (step 33).
[0069]
More specifically, when the general consumer browses the electronic commerce WEB site 40 and has information corresponding to the product / service desired to be purchased, the general consumer terminal 12 The product order information data is transmitted to the server 10 by, for example, pressing an “order” button on the corresponding virtual store.
[0070]
Here, the general consumer can access the seller DB 47 on the server 10 of the e-commerce operator and know the management information and the like of the virtual shop on the server within a certain range. It is also possible to select a virtual store that provides excellent products or services. In this case, information on the seller is stored in the server 10, and the information is transmitted to the general consumer terminal as needed, so that the information is stored in the information communication terminal (server of the e-commerce operator) server 10). In the virtual store, information on sellers who provide goods or services is cumulatively stored in the server 10 of the e-commerce operator, and the information is stored as necessary when a general consumer requests it. Is transmitted to the general consumer, the general consumer receiving the information can select the seller based on the information. As a result, defective businesses that do not provide good products or services are gradually rejected, and an e-commerce management system that gives a sense of security to general consumers can be constructed.
[0071]
It should be noted that the product order information data includes the above-described member number and password, and after the server 10 performs the matching, the access may come from the registered general consumer terminal 12. After confirmation, the access is permitted.
[0072]
Next, the e-commerce operator, who is the administrator of the server 10 having received the product order information data, sends the merchandise order information data to the seller terminal 11 using communication means such as telephone, facsimile, and e-mail using the automatic communication function of the server 10. Then, a request for inventory confirmation is made. That is, the work is automated by effectively utilizing the agent function of the server 10, that is, the server 10 that has received the commodity order information data automatically accesses the seller terminal 11 via a WWW browser, An inventory check request will be made.
[0073]
Next, when inventory check is performed by the seller terminal 11, the fact is transmitted to the server 10 of the e-commerce operator. In the provision of goods in providing goods or services, all or part of the physical distribution may be entrusted to an e-commerce operator. Here, by entrusting all of the logistics to the e-commerce company, the general consumer can receive the provision of goods without knowing the seller's personal information to the seller, and the general In between, it is possible to prevent each information from leaking.
[0074]
Finally, money (including money information) such as the price of goods / services and the charge for e-commerce is exchanged between the seller, the general consumer, and the e-commerce operator (step 34).
[0075]
More specifically, a delivery company entrusted by an e-commerce operator distributes goods from a seller to a general consumer, and then collects the payment through a transfer from a general institution to a financial institution. The operator pays, to the financial institution specified by the seller, a price obtained by subtracting a predetermined ratio from the sales amount of the product or service that has become a target of the commercial transaction. Accordingly, the e-commerce operator requests the general consumer to settle the sales amount of the goods or services subjected to the commercial transaction (that is, the price of the goods), and also asks the seller for the predetermined amount (ie, the e-commerce usage fee). Since the settlement is requested, the general consumer can unify the settlement with a plurality of sellers.
[0076]
Note that the electronic commerce management system according to the present invention is not limited to such a payment method using a financial institution, such as credit card payment and delivery-period payment.
[0077]
FIG. 5 is a diagram illustrating an example of the usage fee setting information stored in the revenue management DB 50 of the server 10.
[0078]
In order to manage the profit situation in the e-commerce performed in the server 10 of the e-commerce operator, the usage management information is set in the profit management system 44 when the commercial transaction is completed or the settlement by the general consumer or the seller is completed. Is updated, and the updated information is stored in the profit management DB 50. As described above, the profit of the e-commerce operator is managed on the server 10.
[0079]
【The invention's effect】
As described above, according to the present invention, no fixed costs that can be a great burden on sellers, particularly, local businesses with poor financial resources and the elderly, are not collected at all, and only fees according to sales performance are collected. And decided to use it for operating costs of the online shopping mall, including support for broadband, so that anyone with the convenience of participating could feel comfortable, and the participating sellers felt secure, reliable and satisfied. An electronic commerce management system as obtained can be constructed.
[0080]
[Brief description of the drawings]
FIG. 1 is a diagram showing an outline of an electronic commerce management system according to an embodiment of the present invention.
FIG. 2 is a diagram showing a hardware configuration of a server used in the electronic commerce management system according to the embodiment of the present invention.
FIG. 3 is a schematic diagram of a server system used in the electronic commerce management system according to the embodiment of the present invention.
FIG. 4 is a flowchart showing a flow of information processing of electronic commerce in the electronic commerce management system according to the embodiment of the present invention.
FIG. 5 is an example of usage fee setting information in the electronic commerce management system according to the embodiment of the present invention.
[Explanation of symbols]
10 Server
11 seller terminal
12 General consumer terminals

Claims (5)

In an e-commerce management system in which an e-commerce operator that mediates between a seller and a general consumer operates e-commerce at a virtual store on an information communication terminal,
An electronic commerce management system characterized in that when a seller registers a product or a service on the virtual store, settlement of the virtual store usage fee is not required. In the electronic commerce management system according to claim 1, when a commercial transaction is established between the seller and the general consumer at the virtual store, the sales amount of the product or service subjected to the commercial transaction is set in advance. An e-commerce management system, wherein the amount of the ratio is managed as the profit of the e-commerce operator on the information communication terminal. 3. The electronic commerce management system according to claim 1, wherein each information is prevented from being leaked between a seller and a general consumer on the information communication terminal. . In the electronic commerce management system according to any one of claims 1 to 3,
When a commercial transaction is established between the seller and the general consumer at the virtual store, the information communication terminal requests the general consumer to settle the sales amount of the product or service subjected to the commercial transaction, An e-commerce management system that requires a seller to settle a predetermined amount. In the electronic commerce management system according to any one of claims 1 to 4,
The e-commerce management system is for broadband, and the information communication terminal displays sales support information consisting of video, audio and text for sales support to sellers, and provides general consumers with An e-commerce management system for displaying purchase support information consisting of video, audio, and text for providing purchase support.

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