JP2004227395A - Method for performing benefit exchange service task and benefit exchange service system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To remove any adverse effect that the values of benefits to be exchanged are decided according to a fixed rule, and to exchange benefits under conditions desired by customers. <P>SOLUTION: A customer can apply for exchange of benefits owned by the customer through a portable telephone set to a system management server by adding the lower limit conditions of the other benefits with which the customer wants to exchange the benefits. The system management server retrieves the benefits fulfilling the bargaining points in response to the exchange application, and transmits the benefits to the customer. In this case, the bargaining points maximizing the number of fulfillment of the exchange conditions are recommended. Thus, it is possible to increase the level of freedom of the bargaining points, and to use the benefits beneficial to the customer. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a privilege exchange service business in which a customer can effectively use a privilege, such as a prize exchange or a rate discount, provided by a business entity such as a store or a service store by exchanging the privilege with another privilege. And a reward exchange service system.
[0002]
[Prior art]
Conventionally, as a method or service system for performing this type of service, for example, the value of a privilege is set in advance according to a predetermined rule, and points A and B are exchanged according to the exchange rule. (For example, see Patent Document 1).
[0003]
[Patent Document 1]
Japanese Patent Application Laid-Open No. 2002-259781
[Problems to be solved by the invention]
According to the above-mentioned known technology, a privilege held is converted into a specific value and exchanged. However, with this method, it is difficult to set a standard for objectively converting a value. The value of a privilege is also determined by the relationship between supply and demand, like other goods and other goods, so the value in form and the value evaluated from the point of use differ. Unpopular benefits have few users and are considered to be less valuable than face value, but this evaluation is difficult. Also, there are few types of benefits that can be exchanged.
[0005]
The present invention has been made in view of the above circumstances, and its purpose is to eliminate the adverse effects caused by setting the value of the benefit to be exchanged under certain rules and to exchange on the conditions desired by the customer. It is an object of the present invention to provide a reward exchange service operation method and a reward exchange service system which can be performed.
[0006]
[Means for Solving the Problems]
According to the invention of claim 1, when the customer is provided with the privilege, the customer holds the privilege as electronic information in the information terminal device, and presents the privilege to the company when necessary. If the user can receive the offer and wishes to exchange it for another privilege, he / she can access the system management apparatus and apply as a privilege exchange application.
[0007]
In this case, the customer needs to use the information terminal device to set a lower limit condition of another privilege that the customer wishes to exchange for a privilege held by the customer, using the information terminal device when applying for the privilege exchange.
[0008]
Thereby, the system management device accepts the award exchange application, registers it in the award list, searches for the presence or absence of another award that satisfies the lower limit condition of the exchange set for the registered award, and searches for another award that satisfies the lower limit condition of the exchange. The information on the privilege is transmitted to the information terminal device of the customer, and when the privilege is exchanged, the process is performed.
[0009]
In this way, the customer can exchange if any of the other benefits he or she desires meet the conditions set by him or her, and if there are no other benefits, review the lower limit condition of the exchange to make the exchange. There are cases where it holds. In other words, by setting the exchange value of the privilege between customers who want to exchange, it becomes possible to freely perform the exchange on a timely condition completely relying on the balance between supply and demand without fixing the value. . This means that it is possible to exchange awards that accurately follow the differences in the values of the awards of individual customers and fluctuations in the value of the awards that fluctuate over time. Compared to the conventional set, it can absorb the dissatisfaction of the set rate due to the difference in values and can respond flexibly, and the result of the establishment or failure of the exchange condition set by the self, the unexpected value Recognition of differences in views can contribute to raising customer awareness.
[0010]
According to the second aspect of the present invention, in the first aspect of the present invention, when there are a plurality of other benefits that satisfy the lower limit condition of exchange set for one benefit, Since the process of recommending the combination of exchanges that maximizes the number of exchanges that can be achieved for all benefits at the time is set to be executed, it is possible to achieve a large number of exchanges overall and increase satisfaction in the entire system Can contribute.
[0011]
According to the third aspect of the present invention, in the second aspect of the present invention, the system management device is set to provide a new privilege to the customer who has selected the exchange service with the recommended privilege. If the customer chooses an exchange service with a recommendation that takes into account the contribution of the customer who has presented the conditions for the establishment of the award, the satisfaction can be improved by enabling the user to receive a new award, thereby completing the award exchange Increasing the number can improve relative satisfaction.
[0012]
According to the invention of claim 4, in each of the above inventions, the setting of the lower limit condition of the exchange by the customer's information terminal device is set so that a plurality of conditions can be set. It can be easy to use, and can contribute to increasing the number of customers.
[0013]
According to the invention of claim 5, in each of the above-mentioned inventions, the system management device transmits information relating to another privilege satisfying the condition set in the privilege to the information terminal device of the customer, and then transmits the information terminal of the customer. Since the process of establishment of the privilege exchange is performed when the information for accepting the exchange is received from the device, the establishment of the privilege can be surely processed after waiting for a response from the customer.
[0014]
According to the sixth aspect of the present invention, in the first to fourth aspects of the present invention, the system management device can set a priority order when there are a plurality of lower limit conditions of privilege exchange received from the information terminal device of the customer. Therefore, it is possible to more accurately select and set other benefits that the customer wants to exchange, so that it is easy to use, and it is possible to contribute to increasing the number of customers.
[0015]
According to the seventh aspect of the present invention, in the sixth aspect of the present invention, when there are a plurality of benefits that satisfy the mutual exchange condition, the system management device determines that both priorities set for both benefits are comprehensive. Since the exchange with the highest-ranked one is recommended, it is possible to cope with satisfying the wishes of both the customers who want to exchange with each other.
[0016]
According to the invention of claim 8, in each of the above-mentioned inventions, when using the privilege, the customer downloads the information of the privilege held by the customer registered in the system management device in advance to the information terminal device and uses it. Therefore, it is possible to reliably manage the privilege held, and to implement the content of the privilege quickly and easily.
[0017]
According to the ninth aspect of the present invention, in the invention of the eighth aspect, when the customer uses the privilege, the information of the downloaded privilege can be converted into a two-dimensional code and displayed. Therefore, the contents of the privilege can be easily provided by presenting this to the business operator and reading it.
[0018]
According to the invention of claim 10, in each of the above inventions, when the exchange is established, the system management device receives a predetermined amount of privilege as a commission from the customer who has completed the exchange. By enjoying the associated benefits, it will be possible to obtain what corresponds to the expenses required for operation.
[0019]
BEST MODE FOR CARRYING OUT THE INVENTION
(1st Embodiment)
Hereinafter, a first embodiment of the present invention will be described with reference to FIGS.
FIG. 1 shows the overall configuration of a system. A system management server 1 as a system management device has a database 2 capable of storing data having a data structure described later, performs data processing, and executes Internet processing. Is provided so as to be accessible from the outside via the network 3.
[0020]
The mobile phones 4a, 4b, and 4c as information terminal devices are owned by a plurality of customers, respectively, have the functions of a normal mobile phone, and have a system via a network 3 from base stations 5a, 5b, and 5c. The management server 1 is configured to be accessible.
[0021]
On the other hand, each of a plurality of businesses that provide benefits is provided with business terminals 6a, 6b, and 6c accessible to the system management server 1 via the network 3, and the system management server 1 1 and can also be accessed from the system management device 1 side.
[0022]
The business operator has various objects such as department stores, restaurants, and airlines, and offers a privilege according to the paid amount when shopping, eating, or using an airplane. In department stores, for example, by providing a number of points per unit price for the amount of shopping, a privilege is provided that allows the use as a gift certificate when the number of points reaches a certain amount .
[0023]
Restaurants and the like also provide benefits by making them available as meal tickets or discount tickets. The airline company offers mileage points as benefits according to the distance used.
[0024]
Upon receiving such a privilege, the customer holds the privilege in the mobile phones 4a to 4c as electronic information converted into a two-dimensional information code. When the customer wants to implement the contents of the privilege, as shown in FIG. 2, when this is displayed on the display unit 7 and presented to the business side, it is read by the reading unit 8 of the business terminals 6a to 6c, and will be described later. When the privilege read is confirmed, the content is executed.
[0025]
Here, the electronic information to be displayed on the display unit 7 is a QR code 9 as a two-dimensional information code indicating a privilege, and specific information of the privilege is indicated by character information 10 below it.
[0026]
The system management server 1 stores and manages data having a structure as shown in FIG. Although the customer name is registered as a customer identification name, if a customer number is set, the customer number can be registered as a customer identification name.
[0027]
The provided privilege that each customer desires to exchange is input together with the privilege code, the number of points, and the expiration date, and other benefits to be exchanged by the provided privilege are registered as conditions for the exchange. The exchange conditions are registered together with the privilege name, privilege code, and lower limit point (lower limit condition) for which exchange is desired. Further, when a plurality of exchange conditions are set for one offer privilege, the exchange priority can be set and registered.
[0028]
The system management server 1 obtains at an appropriate timing whether or not the exchange of the privilege registered in this manner is desired, and determines whether or not the exchange is established, and transmits it to the customer's mobile telephones 4a to 4c. Then, if the customer returns a consent, the exchange is processed.
[0029]
Next, the detailed operation of the above configuration will be described with reference to FIGS. FIG. 4 shows a flowchart of a privilege exchange service processing program of the system management server 1, which will be described below with reference to this flowchart. FIG. 5 is a diagram schematically illustrating the benefits offered by the customer and the conditions for the exchange, which are exemplified for explaining the operation of this embodiment. In FIG. 5, the benefits A to K presented by a plurality of customers include the benefits provided in the benefit list described above (see FIG. 3) and the benefits that are conditions for the exchange are visually indicated by arrows. Is shown.
[0030]
FIG. 6 shows a part of each privilege shown in FIG. 5 as a data list for calculation. The data list in FIG. 6 is set so that data obtained in arithmetic processing described later is sequentially added. Further, in the data list shown in FIG. 6, the customer is shown a display indicating whether or not the customer is an "excellent" customer given when the exchange condition recommended by the system management apparatus 1 is selected as described later. I have.
[0031]
The system management server 1 first extracts an exchange satisfying the exchange conditions from the data list in FIG. 6 created from the privilege list in FIG. 3 (step S1), and stores the obtained exchange in the database 2 (step S2). ). Here, exchanges that satisfy the exchange conditions are indicated by “O” marks in the column of “established exchange conditions” in FIG. Further, FIG. 5 shows that the exchange condition is satisfied in which the arrow shown between the benefits is bidirectionally satisfied.
[0032]
Next, in a case where a plurality of exchanges are established for one provided privilege in the obtained exchange conditions that are established, a combination that maximizes the number of exchanges is searched for (step S3), and the search result is obtained. Is stored in the database 2 (step S4). This is indicated by, for example, a mark “に” in the column of “exchange conditions with the largest number of successful cases” in FIG. This is the "recommended" exchange condition.
[0033]
In the example of this data list, two exchange conditions are satisfied for the provided benefits B and C, respectively. FIG. 5 corresponds to a case where a plurality of bidirectional arrows are obtained. For example, the exchange condition between the privilege A and the privilege C is satisfied for the privilege B, and the exchange condition for the privilege B and the privilege D is satisfied for the privilege C.
[0034]
Now, when the benefit B satisfies the exchange condition with the privilege C, the exchange condition of the privilege A and the privilege D is not satisfied, and the one satisfying the exchange condition is “2”. On the other hand, if the exchange condition between the privilege B and the privilege A is satisfied and the privilege C is satisfied with the privilege D, the number that satisfies the exchange condition is “3”. Therefore, the exchange condition with the largest number of cases is “O” when the exchange condition between privilege A and privilege B, the exchange condition between privilege C and privilege D, and the exchange condition between privilege F and privilege G are obtained. Will be. This is the “recommended exchange condition”.
[0035]
By the way, as described above, the best combination of exchange conditions can be obtained when considering the entire system, and this is set so as to be recommended. In practice, however, the customer desires from among the established exchange conditions. You can choose what you want. In this case, especially, the “excellent” customer described above has the selection right (in the case of “YES” in both steps S5 and S6).
[0036]
When the "excellent" customer selects the desired exchange condition, the system management server 1 performs processing giving priority to the exchange condition established by the selection (step S7), and among the remaining exchange conditions, the expiration date is within the expiration date. It is set to recommend the exchange that maximizes the number of cases (step S8), and the data table is rewritten (step S9).
[0037]
Here, as shown in FIG. 6, as an example of “exchange condition selected by excellent customer”, for example, a case where “BBbb” who is an “excellent” customer selects another privilege C to exchange for privilege B is shown. I have. As a result, the other exchange conditions that are not selected are excluded, and the exchange conditions that are satisfied are registered in the data table again.
[0038]
The system management server 1 transmits this result to each customer and waits until a response indicating consent is obtained from the customer's mobile phone 4a-4c or the like. Here, after confirming the priority order (step S11), the system waits for a response of consent from both customers (step S12).
[0039]
FIG. 7A shows an example in which the result transmitted from the system management server 1 is displayed on the display unit 7 of each of the mobile phones 4a to 4c of the customer for the exchange condition that is satisfied. Here, the customer “BBbb” is shown. For the provided privilege B, the privilege A and the privilege C are displayed, and among the privilege A, the exchange condition recommended by the system management server 1 is displayed. The customer looks at this display, selects a desired exchange condition, and sends it to the system management server 1 side. FIG. 6B shows the selected result. Here, for example, a case where the privilege C is selected instead of the recommended privilege A is shown.
[0040]
When the answer is obtained from both the customers of the benefits to be exchanged (in the case of “YES” in step S12), the system management server 1 writes the condition of the exchange being completed in the data table (step S13), The established information is transmitted to the corresponding customer (step S14), and the privilege for which the exchange has been established is deleted since it is not necessary to search for subsequent exchange establishment conditions (step S15). Thereafter, the process returns to step S3.
[0041]
In step S12, if the answer has not expired or there is no answer of consent, the answer is deleted from the column of "established exchange conditions" (step S16), and the process returns to step S3. Hereinafter, the above processing will be repeatedly performed.
[0042]
According to the present embodiment, when the customer applies for exchange of another privilege with the system management server 1 using the mobile phones 4a to 4c, the customer desires the exchange. In the case where the value of the exchange is determined in advance, the lower limit condition of the other benefits is set, and the system management server 1 extracts the items satisfying both the lower limit conditions and establishes the exchange. Unlike this, the customer can redeem for another desired award on the desired free redemption conditions.
[0043]
Thus, unlike the conventional method in which the value of the privilege is determined uniformly, the exchange condition desired by the customer can be set freely according to the difference in the values, and a beneficial exchange that can satisfy both parties can be established. In addition, this can contribute to activating the exchange of the privilege, and the privilege that is unnecessary for the user can be effectively used.
[0044]
When implementing the contents of the privilege, the electronic information of the privilege is displayed as a QR code on the display unit 7 of the mobile phones 4a to 4c, so that the information can be used for the business operator providing the privilege. Also, exchange can be performed easily and quickly by exchanging electronic information.
[0045]
(Second embodiment)
FIGS. 8 and 9 show a second embodiment of the present invention. Hereinafter, portions different from the first embodiment will be described. In this embodiment, the method of determining the exchange condition recommended by the system management apparatus 1 is changed when there are a plurality of exchange conditions for the benefits provided by the customer and a plurality of conditions for the exchange are found.
[0046]
That is, in the first embodiment, the recommended exchange condition is selected on the condition that the number of exchanges that can be established as a whole is maximized. And select the recommended replacement conditions.
[0047]
In FIG. 8, a case will be described in which the present embodiment is applied to the provided benefits B and C in which there are a plurality of exchange conditions that are satisfied in the same manner as described above. In the figure, provided benefit B satisfies the exchange condition with benefits A and C, and provided benefit C satisfies the exchange condition with benefits B and D.
[0048]
Here, the system management server 1 performs the following calculation using the priority set for the privilege desired to be exchanged. The priorities set on both sides satisfying the exchange condition are added, and the value is written as a “priority point”. Then
The exchange of benefits A and B is 1st and 1st, so a total of 2 points
Exchanges of benefits B and C are 2nd and 1st, so a total of 3 points,
The exchange of the benefits C and D is 2nd and 1st, so the total is 3 points.
[0049]
Then, it is set that the priority point is an exchange condition recommended for both benefits corresponding to the exchange condition with a low priority. In other words, in this case, since there are two points for exchanging the benefits A and B, this is selected first. As a result, the remaining items satisfying the exchange condition are exchanges of the benefits C and D. Therefore, the exchange condition of the privilege C with the benefit D is set as a recommendation.
[0050]
Further, as shown in FIG. 9, if the calculation is performed in the same manner as described above, there may be a case where the priority points are all the same due to the setting of the priority. When it is not possible to set the recommendation in consideration of the priority order as described above, it is simply set so as to recommend the exchange condition when the number of satisfied exchange conditions is the maximum.
[0051]
That is, in the case of FIG.
Exchanges of benefits A and B are first and second, so a total of 3 points
Exchange of benefits B and C is first and second, so a total of three points
Exchanges of the benefits C and D are first and second, so the total is three points.
[0052]
As a result, in each of the above-mentioned exchange conditions, the priority order points are all three points, so that it is not possible to set an exchange condition recommended by the number of points. Therefore, when the number of exchanges is maximized again, that is, the exchange conditions for benefits A and B and the exchange conditions for benefits C and D are set as recommended exchange conditions.
[0053]
According to the second embodiment, in addition to the effects of the first embodiment, it is possible to recommend replacement conditions in consideration of the priority order. It is possible to make accurate recommendation settings corresponding to the ranking.
[0054]
The present invention is not limited to the above embodiment, but can be modified or expanded as follows.
Although the case where the form of the electronic information of the privilege is displayed by the QR code has been described, another two-dimensional information code may be used, or a bar code or character information, a symbol, a mark, or the like may be used.
The information terminal device of the customer can be applied to a portable information terminal, a mobile PC, and the like, in addition to the mobile phones 4a to 4c.
[Brief description of the drawings]
FIG. 1 is a configuration diagram of a system according to a first embodiment of the present invention. FIG. 2 is a diagram illustrating an example of a configuration in a case where electronic information of a privilege is displayed on a mobile phone and the content of the privilege is implemented. FIG. 4 is a diagram showing a configuration example of privilege data registered in a database. FIG. 4 is a flowchart of a privilege exchange processing program. FIG. 5 is a diagram showing a corresponding example of privilege data in a data table. FIG. FIG. 7 is an example in which exchange conditions established on a display unit of a customer's mobile phone are displayed. FIG. 8 is a diagram (part 1) corresponding to FIG. 6 showing a second embodiment of the present invention.
FIG. 9 is a diagram corresponding to FIG. 6 (part 2);
[Explanation of symbols]
1 is a system management server (system management device), 2 is a database, 3 is a network, 4a to 4c are mobile telephones (customer information terminal devices), 6a to 6c are business terminals, and 7 is a display unit.

Claims (14)

A service in which a privilege given by a business is held as electronic information by a customer's information terminal device, and the electronic information is presented to the business so that the customer can receive the contents of the privilege. In business,
An application for exchanging the privilege held by the customer with another privilege of the business or another business owned by another customer, which is accessible through the network by the information terminal device of the customer. Provide a system management device that accepts as
By the system management device,
When receiving the award exchange application from the customer's information terminal device, a step of receiving a lower limit condition for the exchange of another award designated as an exchange target,
Registering in the benefit list about the accepted customer benefits and the lower limit of the exchange,
Searching the privilege list for the presence or absence of another privilege that satisfies the lower limit condition of the exchange set for the registered privilege,
A step of transmitting information on other benefits that satisfy the lower limit condition of exchange set for the benefits obtained from the search result to the information terminal device of the customer;
And a step of performing a process of completing award exchange. The method of performing the award exchange service business according to claim 1,
When there are a plurality of other benefits that satisfy the lower limit condition of the replacement set for one benefit, the system management apparatus determines that the number of exchanges that can be achieved for all benefits at that time is the largest. Performing a process of recommending a combination of the above. In the method of performing the award exchange service business according to claim 2,
The method of performing a privilege exchange service, wherein the system management device executes a process of providing a new privilege to the customer who has selected the exchange service with the recommended privilege.
(Register as a good customer and give priority for a certain period of exchange, etc.) 4. The method of performing a redemption service business according to claim 1, wherein
A method of performing a privilege exchange service, wherein a lower limit condition of the exchange by the information terminal device of the customer is set so that a plurality of conditions can be set. The method of performing a reward exchange service business according to any one of claims 1 to 4,
The system management device transmits, to the information terminal device of the customer, information relating to another privilege that satisfies the condition set in the privilege, and receives the information from the customer information terminal device that approves the exchange. A method for performing a privilege exchange service business, wherein a process of completing the exchange is performed. The method of performing a reward exchange service business according to any one of claims 1 to 4,
The system management device,
A privilege exchange service operation method, wherein priority can be set when there are a plurality of lower limit conditions for privilege exchange received from the customer's information terminal device. In the method of performing the award exchange service business according to claim 6,
The system management device is characterized in that, when there are a plurality of benefits satisfying the conditions for mutual exchange, the system management device recommends the exchange with the one having the highest overall priority set for both benefits. How to execute the award exchange service. The method for performing a reward exchange service business according to any one of claims 1 to 7,
When the customer uses the privilege, the customer is set so as to be able to download the privilege information owned by the customer registered in the system management device in advance to the information terminal device and use it. How to execute the award exchange service. The method for performing the award exchange service business according to claim 8,
Wherein the information terminal device of the customer is set so as to be able to convert the information of the downloaded benefit into a two-dimensional code and display it when using the benefit. Implementation method. The method for performing the award exchange service business according to any one of claims 1 to 9,
The method of performing a privilege exchange service, wherein the system management device receives a predetermined amount of privilege as a commission from a customer who has completed the exchange when the exchange is completed. An information terminal device of a customer that holds a privilege given by a business operator as electronic information and receives the contents of the privilege by presenting the electronic information to the business operator;
An application for exchanging the privilege held by the customer with another privilege of the business or another business owned by another customer, which is accessible through the network by the information terminal device of the customer. And a system management device to accept as
The information terminal device of the customer, when applying for the award exchange to the system management device, is configured to be able to set a lower limit condition for the exchange of other awards specified as the object of the exchange,
The system management device accepts the award exchange application together with a lower limit condition of another award exchange, registers this in the award list, and determines whether there is another award that satisfies the lower limit condition of the exchange set for the registered award. Is searched in the privilege list, and when there is another privilege that satisfies the condition, the search result is transmitted to the information terminal device of the customer, the privilege exchange service system. The award exchange service system according to claim 11,
An operator terminal device is provided on the side of the operator that provides the privilege, and when the customer displays and presents the privilege on an information terminal device, the operator terminal device reads the privilege and recognizes the contents of the privilege. Redemption service system characterized by the following. The award exchange service system according to claim 12,
The system management device is configured to manage, based on the privilege list, the implementation of the contents and the movement status of the privilege provided by the business to the customer,
The enterprise terminal is configured to, when receiving the privilege from the customer by the information terminal device, inquire the system management device whether or not the content of the privilege has been implemented. And scoring exchange service system. The award exchange service system according to any one of claims 11 to 13,
The privilege exchange service system, wherein the information terminal device of the customer is configured to display the electronic information of the privilege as a two-dimensional information code.

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