JP2004184818A - Method and system for forming label with photograph, and label with photograph - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve problems that, when a comment, which a food producer adds to food items, remains the same throughout the year, a seasonal sense is not conveyed to a consumer and a consumer's desire to know is not satisfied. <P>SOLUTION: A label 6 with a photograph is prepared by a food producer 1 when food is shipped and attached to or stuck on the shipped food 2. The label 6 with a photograph consists of a photograph of the food producer 1 or production place, the producer's name, and a comment given by the food producer 1 when the food is shipped to shorten the mental distance between the producer of the food 2 and a consumer 4, transmit a seasonal sense of the production place where the food 2 is produced to the consumer 4, and further transmit the seasonal sense when the consumer 4 takes the food 2 in the hand. Further, not only "the comment (on the shipped food) of the food producer 1 at food shipment", but also "a comment on food to be shipped next by the food producer in the same period" may be added. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a label with a photo, in particular, a method for preparing a label with a photo attached to or attached to food, a label producing system with a photo, and a label with a photo.
[0002]
[Prior art]
As a prior art in which a photograph of a producer's face, a name, and a comment from the producer are printed on wrapping paper for packaging food, there is a registered utility model publication No. 3053946. In this prior art, the wrapping paper of the processed fishery product contains a photograph of the producer and a comment from the producer in addition to the photograph and name of the producer.Specifically, "This fish was taken by us""We considered the health of our customers in Sakaiminato City, Tottori Prefecture, and made our efforts without using antioxidants." However, these comments are the same throughout the year and cannot be said to reflect the sense of season.
[0003]
Japanese Patent Application Laid-Open No. 2002-284174 is known as a prior art of a seal capable of changing the content of a message. According to this prior art, a souvenir giver prepares a plurality of types of messages as gifts for presenting souvenirs to a recipient, and can also combine the message with a landscape photograph of the region. However, these comments convey the sentiment of the sender to the recipient, and the combined landscape photography is not a production area but a souvenir purchase area.
[0004]
[Patent Document 1]
Registered Utility Model No. 3053946
[Patent Document 2]
JP-A-2002-284174
[0005]
[Problems to be solved by the invention]
It's been a long time since things weren't sold. It is said that part of the market is that there is a surplus of goods in the recession and similar products are overflowing the market, making it impossible to differentiate such consumer appeal. When products cannot be differentiated, low prices tend to be a differentiating factor.
[0006]
However, there are products that are sold without distinguishing the inexpensiveness compared to others. That is what is sold by the so-called story business, which is a story about the product and the "persons" and feelings of the creator (producer) and seller (seller) of the product. It is a method of selling and selling. It is said that this sales method not only answers consumers' questions and convinces consumers, but also has the effect of reducing the psychological distance between consumers and producers and sellers.
[0007]
It is said that such a story business is also effective for foods usually consumed by consumers, and a specific example thereof will be described in Registered Utility Model No. 3053946. In this conventional technology, in addition to information that must be clearly indicated on the food, such as the product name, production area, net weight, additives, and expiration date, a photograph of the producer / production area and comments from the producer are included in the food packaging. It is said that by printing on the means, it is possible to enhance the affinity between the producer and the consumer and to eat with confidence.
[0008]
However, the comments from producers shown in the prior art are the same throughout the year, and there is a fundamental problem that no seasonal feeling is felt at all. In the first place, vegetables, fruits, seafood, and other foods are sometimes called seasonal, and are often taken and said to have the best taste. Advances in production technology have shortened the period during which these foods are not available, and although this season has been reduced, the environment surrounding us is subject to seasonal changes called the four seasons, In the comments from producers who do not feel seasonal changes affecting quality, consumers cannot feel closeness. It should be noted that, even if we show how much we have made the heart, if we do not show what the heart really is, it is just a regular business talk. Wrapping papers with such comments could not answer consumers' questions and convince consumers, nor could they reduce the psychological distance between consumers and producers and sellers.
[0009]
In addition, as shown in Japanese Patent Application Laid-Open No. 2002-284174, for example, there is a conventional technique in which the content of a message is changed according to the type of a sticker attached to a food packaging means. The sender simply selects a sticker with the message pre-written and affixes it to the food packaging. With this, it is not possible to convey the seasonal feeling in the production period of the food.
[0010]
[Means for Solving the Problems]
The essence of the present invention is a photographic label created by a food producer at the time of food shipment and attached to or affixed to the shipped food, providing a psychological distance between the producer and the consumer of the food. Food producers or food producers in order to shrink and to communicate to consumers the seasonal sense of the place where the food was produced, and to convey the seasonal feel when the consumer picks up the food The purpose is to create a photo-label that consists of comments from food producers at the time of food shipment, along with a photo of the place of production and the producer's name.
[0011]
The present invention obtains image information on the food producer or the food production place by image information acquisition means, acquires comment information from the food producer at the time of food shipment by comment information acquisition means, and acquires the image information. Using the image information obtained by the means and the comment information obtained by the comment information obtaining means, laid out in the configuration of the label with a photo, and output the layout result of the laid out photo label to information output means, When accepting the approval information indicating approval for the output layout result of the photo label, the approved layout result of the photo label is printed on a label mount, and the layout result of the photo label is printed. Further, the label mount is discharged.
[0012]
Photographic labels created by food producers are preferably attached or affixed when the food producer ships the food. However, if the food is definitely given before the consumer picks up the food at the time of purchase at a retail store or the like, it may be attached or pasted, for example, by a distributor, after shipping. .
[0013]
The comment information from the food producer at the time of food shipment may be, for example, "a comment that conveys the seasonal feeling of the production place where the food was produced (at the time of food shipment) to the consumer" along with a "description about the product". Good.
[0014]
Generally, the environment is often different between the food production area and the place where the consumer is located, so the `` comment that tells the consumer the seasonal feeling of the production area where the food was produced '' is included in the food producer at that time Consumers can feel a sense of the season in situations where food production is not usually possible, even by simply writing what they felt. This is because people originally remember "food" in association with the season, and for consumers who have become unable to feel seasonal changes in their daily lives, the situation in the food production area alone is " This is because it is possible to associate the seasonal feeling associated with “food”.
[0015]
Therefore, comment information from the food producer at the time of food shipment is obtained by the comment information obtaining means, and a label with a picture is created using the comment information obtained by the comment information obtaining means together with the image information obtained by the image information obtaining means. By using the photo-label producing system having the above-described configuration, it is possible to produce a photo-label which can be used to "convey to consumers the seasonal feeling of the place where the food is produced".
[0016]
In addition, consumers can know when and how food is produced by adding "Comment that tells consumers the seasonal feeling of the place where the food is produced" and "Explanation about the product". Consumers will be able to find out what the food producer who commented on it felt at that time, and that would satisfy consumers' desire to know. People want to know objective information, but objective information tends to be just information, and it is easy to become unsophisticated by itself. Weak information can make people less interested. For example, the fact that essay and word-of-mouth information attracts people's attention indicates that they are interested in what people feel. Thus, simply writing out what the food producer felt then and then at the place would satisfy the consumer's desire to know.
[0017]
Food producers here are those who cultivate and harvest vegetables and fruits that are the blessings of the earth, those who capture and collect fish, nuts, and mushrooms that are seafood and mountain foods, livestock, A person who produces food for shipping to consumers, such as a person who raises cultured seafood and the like and a person who processes those foods as necessary. In addition, the food production area as referred to herein is a place where foods such as blessings of the earth, seafood, mountain foods, livestock and aquaculture are raised, and may be indicated by a place name including the surrounding area. The photograph relating to the production place may be a photograph of a place where the food is raised or a scene of the food production act, or a landscape of the surrounding area indicated by the place name. Although this landscape photo seems to be unrelated to the food being shipped, it does convey the atmosphere of the food production area where the food being shipped was raised, and conveys the seasonal feeling of the food production area to consumers Since it can be interpreted as a thing, it is good also as a photograph of the production place in the present invention.
[0018]
Further, image information on the food producer or the food production place is acquired by image information acquisition means, and comment information from the food producer on the food to be shipped to which the label with a photo is attached or affixed at the time of food shipment. And comment information from the food producer regarding the next shipping food at the food shipping time is obtained by comment information obtaining means, and the image information obtained by the image information obtaining means and the comment information obtained by the comment information obtaining means. By laying out the layout with the photo label, outputting the layout result of the laid out photo label to the information output means, the approval information indicating the approval for the output layout result of the photo label. Upon acceptance, the approved photo label layer Print the bets results in the label mount, may be discharged to the label mount the layout result of the photo label is printed.
[0019]
This "comment from the food producer regarding the next shipment" does not directly relate to the food to which the photo label is attached (commonly speaking, the food is produced by the same food producer). So, there was no concept of giving such a comment to food so far. Because, without any intent, it is just unnatural to state that it is not directly related to food. However, the presence of such a comment has the effect that the label with a photo gives a sense of season (to the consumer).
[0020]
It is also said that we strongly feel the seasons for the change of daily life or the growth of living things around us. The production of food in the food production area does not end but continues with a daily change. In other words, even if only a comment from the food producer 1 regarding the next shipping food at the time of shipping the shipping target food to which the label with the photo is attached is written, the food to be shipped after the production is finished and the food being manufactured at that time. Consumers can feel the continuity of food. Therefore, the description about the production of food in a food production area that does not end and continues with a daily change makes the consumer feel seasonal.
[0021]
If the information constituting the photo-label is insufficient, the input request information is output to the information output unit, and the information is laid out in the configuration of the photo-label using information corresponding to the output input request information. You may do so.
[0022]
Further, upon receiving approval information indicating approval for the layout result of the photo-label output by the information output unit, the coupon information to be added to the photo-label is acquired from the storage unit, and the coupon information is given and approved. The acquired coupon information in the layout result of the photo-attached label may be printed on a label mount.
[0023]
Housewives, who are the main buyers of food, have the habit of collecting something, and it is said that collecting one or more sheets makes them a voucher for applying for something provided by the provider. I have. Such a coupon is attached to the label with a photo, and by accepting an application from a consumer who has collected the coupon, information on the consumer can be obtained in response to the voice of the food producer who passed one way. For example, if coupons are changed for each type of food to be shipped, it becomes marketing information such as who purchased what and what. If the identification code is on the label with a photo, the identification code may be similarly written on the coupon.
[0024]
In addition, by obtaining a consumer's voice from a terminal having a coupon checker function for receiving a coupon board on which a coupon ticket is pasted, a food producer can know the consumer's real voice. Then, the food producers input comments into the labeling system with photos that respond to the desires of consumers who have a high interest in “food” to gradually increase the psychology of the food producers and consumers. As well as shortening the target distance, it can also contribute to building mutual trust. In other words, the photo labels created by the photo label creation system can play the role of an information transmission medium linking mutual trust and security. Note that the coupon checker function may be provided on the photo-labeled system, and in this case, the terminal may be a terminal having a function of receiving a coupon mount.
[0025]
In addition, information about the destination terminal that transmits the information with the photo label is stored in the storage unit in advance, and when printing of the label with the photo is started or completed, the content of the label with the photo is stored in the information about the destination terminal. May be transmitted to the destination terminal based on
[0026]
The photo-label according to the present invention is intended to reduce the psychological distance between the food producer and the consumer and to convey the seasonal feeling of the place where the food was produced to the consumer, and furthermore, the consumer can handle the food by hand. In order to convey the sense of the season when the food is taken, it is composed of comments from the food producer at the time of shipment together with a photograph of the food producer or place of production and the producer's name. Therefore, even if a merchant creates a promotional item with the content of the photo label as it is, the consumer will be given a role in reducing the psychological distance between the food producer and the consumer and the seasonal feeling of the place where the food was produced. Can play the role of communicating to consumers.
[0027]
In addition, in service industries that provide food and drinks to consumers, such as restaurants, placing a business promotion such as a business promotion pop that indicates the content of the photo-label in the present invention means that food (food) is placed on the food (food). In addition to telling consumers (or users for restaurants) the attitude of the restaurant to “meal” indicating that they also care, the media that indirectly hear the voice of the food producer ( Information transmission medium).
[0028]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, a specific embodiment of a label production system with a photograph according to the present invention will be described in detail with reference to the drawings.
[0029]
(1st Embodiment)
FIG. 1 is an explanatory diagram illustrating a food producer.
[0030]
FIG. 1 mainly describes a food producer 1 that performs a food production operation. In the figure, a food producer 1 is a person who cultivates and harvests vegetables and fruits, which are the blessings of the earth, a person who captures and collects fish, nuts, and mushrooms that are seafood and mountain products, livestock, and the like. It refers to a person who produces food for shipping to the consumer 4, such as a person who raises cultured fish and shellfish and a person who processes the food 2 as necessary. The production activities of the food producer 1 include cultivating the food 2 and harvesting the cultivated food 2, collecting and capturing the grown and raised food 2, and collecting and capturing the food 2. It corresponds to that. Further, the food production act may be regarded as a food production act, including processing, packing, and shipping of the harvested, collected, and captured food 2 as necessary. Note that these food production activities are often divided by a plurality of food producers 1.
[0031]
The harvested, collected, and captured food 2 is processed and packed as necessary before being shipped. The food 2 shipped from the food producer 1 is finally delivered to the consumer 4 through a mechanism generally called distribution, but often via the seller (retailer) 3. Further, the food producer 1 may also serve as the seller 3 that sells food directly to the consumer 4.
[0032]
FIG. 2 is a diagram illustrating the concept in the embodiment of the present invention.
[0033]
In the figure, the label-with-photographing system 5 acquires a “photograph of the food producer 1 or the food production place” from the food producer 1 as image information, and also reads “comments from the food producer 1 at the time of food shipment”. It is acquired as character information, and the label with picture 6 is created based on the acquired information. The label 6 with a photograph created by the label producing system 5 with a photograph is attached or affixed to the food by the food producer 1 and finally delivered to the consumer 4.
[0034]
The label 6 with a photograph is attached or affixed directly or indirectly to the food 2. As a specific example to be attached, a label with a photograph is fixed so as to be sprayed on the food 2 with a tape or the like, or is put in a packing means of the food 2. Further, as a specific example to be affixed, the photo label 6 is a photo sticker printed on a sticker mount, and the photo label 6 serving as a seal is directly attached to the food 2 or a packing means for packing the food 2. To be stuck. In short, any means can be used as long as the photo-label 6 on which the comment from the food producer 1 is written at the time of shipping the food is attached to the food 2 to be shipped. Note that the packing means includes a wrap or a plastic bag, a packing box or a case, and the shape thereof is various.
[0035]
Of course, it is desirable that the label 6 with a photo created by the food producer 1 is attached when the food producer 1 ships the food 2. However, if the food 4 is definitely given by the time the consumer 4 picks up the food 2 at the time of purchase at a retail store or the like, even if it is attached by the seller 3 after shipping, for example, You may.
[0036]
FIG. 3 is a hardware block diagram of the label-with-photograph creating system according to the embodiment of the present invention.
[0037]
In the figure, an information input unit 7 and an information output unit 8 are parts having an input / output function for the photo-labeled system 5 to perform various exchanges with the food producer 1. Examples of the input device in the information input unit 7 include a keyboard, a numeric keypad, a mouse, a barcode reader, and a voice input device. If the input of the food producer 1 transmits information to the system, the type is as follows. It doesn't matter. Means for acquiring “photographs of food producer 1 or food production place” necessary for creating the photo-label 6 as image information and means for acquiring “comments from food producer 1 at the time of food shipment” as text information Are included in this information input unit 7. However, such information may be obtained from an external device via the network 13. The output device in the information output unit 8 corresponds to, for example, a display, a printer, an audio output device, or the like. Any type can be used as long as information can be transmitted from the system to the food producer 1. In order to obtain approval from the food producer 1 before the photo label 6 is output from the photo label output unit 9, information necessary for creating the photo label 6 is obtained, and the obtained information is attached with a photo. The information output unit 8 includes an output unit having a configuration for outputting from the label output unit 9, more specifically, a display unit. However, when the food producer 1 that is the partner to obtain the approval is in a place remote from the system, the information may be transmitted to a terminal or a system of the food producer 1 via the network 13. The photo-labeled output unit 9 is a part that prints the configuration and contents of the name sticker 1 with a face photo, which has been approved by the system operator 7, on a label mount 20 (not shown). The arithmetic unit 10 is a unit having an arithmetic function for driving and processing each function by executing a program, and generally includes a CPU (central processing unit). The memory unit 11 is a part of an execution area of a program executed by the arithmetic unit 10. The communication unit 12 is a part that controls communication with an external system via the network 13. The DB (database) management unit 14 has a function of managing various data structures and data entities.
[0038]
The processing program 15 managed by the DB management unit 15 is a program necessary for achieving the purpose of use of the photo-attached label creation system 5, and includes an OS (Operating System). Similarly, the photo-labeled information DB 16 is a database that stores information necessary for creating the photo-label 6, and more specifically, creates the photo-label 6 for the food producer 1. For storing information relating to an input request (input instruction) for requesting necessary information, a part for storing a picture constituting the photo-label 6 as image information, and a food producer 1 constituting the photo-label 6 From the part storing the comment from the user as character information, the part storing the layout information for determining the allocation of the label with photo 6, and the part storing the information on the label with photo 6 output from the label with photo output unit 9. It is good to become. Each storage part included in the photo-labeled information DB 16 may form an independent database. Similarly, the food producer information DB 17 is a database that stores information about the food producer 1, and the destination terminal information DB 18 transmits the contents of the label 6 with a photograph such as the seller 3 or the consumer 4. This is a database that stores terminal information about destinations. Similarly, the coupon information DB 19 is a database that stores information relating to coupon tickets (coupons that can be applied to something provided by the provider by collecting one or more coupons) attached to the photo-attached label 6. It is.
[0039]
FIG. 4 is a functional block diagram of the photo-attached label production system according to the embodiment of the present invention.
[0040]
In the figure, a photo label producing system 5 inputs an input request (input instruction) information requesting the food producer 1 to acquire information that is insufficient when the information required for producing the photo label 6 is insufficient. It has a function of acquiring from the request information DB 16-4 and a function of outputting the acquired input request (input instruction) information to the information output unit 8 as an input instruction to the food producer 1. The input request (input instruction) information may be constituted by a specific instruction to the food producer 1.
[0041]
The specific instructions in the input request (input instruction) information are, for example, "What is the food to be shipped?""Recently (= food shipment time), what to think about this food to be shipped, and what to think about the production of this food. What information do you think about that and where this food is made? "Or" For example, what was the hardship? ""What has changed recently, for example?""Please tell me about the efficacy, delicious way of eating, and preservation method of this food 2". Confirmation information for checking (confirming) the input comment may be added to the food producer 1.
[0042]
The confirmation information referred to here is, for example, "Is the message about the food to be shipped or the message from" You (food producer 1) itself "in the food production area (production place)?" Is it something that makes us feel the present (food shipping time for food producer 1)? "" The message becomes a seasonal feeling when consumer 4 picks up this food 2. Do you want to make the food producer 1 thinking about the comment forget what kind of comment must be made? In other words, in other words, "the comment (from the food producer 1 described on the label 6 with a photograph) must be the time of the food shipment". When picking up 2, the sense of the season in Coco (the food producing area for the food producer 1) must be transmitted to the consumer 4 ".
[0043]
Similarly, there may be guidance information or confirmation information serving as input request (input instruction) information for a photograph relating to a food producer or a food production location. Is it a picture that conveys? ”“ If you don't feel like it is a good way to convey the image of the content of the comment, a photo that conveys the recent status of “You (food producer 1) itself” is fine. ” Or, in other words, "The photograph must convey the seasonal feeling in Coco (food production area) to the consumer 4 when the consumer 4 picks up the food 2". Becomes the expression.
[0044]
Further, the label-with-photograph creating system 5 has a function of receiving image information (photograph) about the food producer 1 or the food production place from the information input unit 7, a function of storing the received image information in the image information DB 16-1, Similarly, it has a function of receiving a comment from the food producer 1 at the time of food shipment from the information input unit 7 and a function of storing the received comment information in the comment information DB 16-2. Further, the label-with-photograph creating system 5 includes an image information DB 16-1, a comment information DB 16-2, which stores information necessary for creating the label 6 with a photo directly from the information input unit 7 or stores the information, and food producer information. A function to acquire each of the information from the DB 17, a function to arrange each acquired information in the configuration of the label with photo 6, and an arrangement result in the configuration of the label with photo 6 (contents of each information necessary for the configuration of the label with photo 6) And a function to output the arrangement configuration) to the information output unit 8. When arranging the acquired information in the configuration of the label with photo 6, layout information that determines the allocation of each information in the label with photo 6 may be used, and the layout information that determines the allocation of the label 6 with photo is laid out. It may further have a function of acquiring from the information DB 16-3.
[0045]
FIG. 5 is a functional block diagram of the photo-attached label producing system according to the embodiment of the present invention.
[0046]
In the figure, the photo-labeled production system 5 issues an instruction to change the arrangement result of the photo-label 6 (the contents and arrangement of each piece of information necessary for the configuration of the photo-label 6) output to the information output unit 8. A function for accepting from the input unit 7, a function for modifying the contents of the photo-labeled label 6 in accordance with the received change instruction, and an information output unit which arranges the corrected result of the photo-labeled label 6 in the configuration of the photo-labeled 6 8 again. Further, the photo-attached label creation system 5 has a function of accepting approval from the information input unit 7 for an arrangement result obtained by arranging each piece of information in the configuration of the photo-attached label 6, based on the accepted approval information. A function of acquiring the arrangement result or the correction result of the photo-label 6 output to the information output unit 8, a function of outputting the acquired content of the photo-label 6 to the photo-label output unit 9, A function of storing the contents of the photo-attached label 6 output to the attached-label output unit 6 in the photo-attached label DB 16.
[0047]
FIG. 6 is a hardware block diagram for explaining the label output unit with photograph in FIG. 3 more specifically.
[0048]
In the figure, a photo label output unit 9 stores (stocks) a label mount 20 for printing a photo label 6, and supplies a label mount to a printing unit 9-2 (mount mount storage unit) 9. -1 and a printing unit 9-2 for printing a label 6 with a photo on the label mount 20 supplied from the mount supply unit 9-1 with the content indicated by the approval information indicating that the food producer 1 has been approved; The printing unit 9-2 includes a printed backing sheet discharge unit 9-3 for discharging the photo-attached label 6 (printed backing sheet). The type of the label 6 output from the photo label output unit 9 is determined by the type of the label mount 20 stocked in the mount supply unit (mount storage unit) 9-1. In this case, the output photo-label 6 becomes a photo sticker. When a roll mount is used as the label mount 20, a roll mount cut unit 9-4 may be provided as necessary.
[0049]
FIG. 7 is a flowchart of the operation of the label-with-photograph generating system corresponding to the functional block diagram shown in FIG.
[0050]
In FIG. 7, when a photo label producing system 5 receives an instruction to produce a photo label 6 (ST701), it determines whether or not information necessary for producing the photo label 6 is sufficient (ST702). When the information necessary for creating the labeled label 6 is insufficient, input request (input instruction) information for requesting the food producer 1 to acquire the insufficient information is obtained from the input request information DB 16-4 (ST703), The obtained input request (input instruction) information is output to the information output unit 8 as an input instruction to the food producer 1 (ST704), and information corresponding to the input request (input instruction) information output to the information output unit 8 is obtained. Then (ST705), if the acquired information is image information, the comment information is stored in image information DB 16-1. If the acquired information is comment information, comment information DB 16 is entered. 2 and stored in the (ST706), and returns to ST702. The input request (input instruction) information may be constituted by a specific instruction to the food producer 1. If it is determined in ST702 that the information necessary for creating the photo-label 6 is sufficient, the information necessary for creating the photo-label 6 is obtained (ST707), and the obtained information is referred to as the photo-label 6. (ST708), and the arrangement result (the contents and arrangement of each piece of information necessary for the configuration of the photo-label 6) is output to the information output unit 8 (ST709). , And the process ends.
[0051]
FIG. 8 is a flowchart in the calculation unit of the photo-attached label producing system corresponding to the functional block diagram shown in FIG.
[0052]
In the figure, the photo-attached label creation system 5 determines whether or not approval of the arrangement result of the photo-attached label 6 output to the information output unit 8 has been received from the information input unit 7 (ST801), and has not received the approval. In this case, it is further determined whether or not an instruction to change the arrangement result (the contents and arrangement of each piece of information necessary for the configuration of the photo-attached label 6) has been received from the information input unit 7 (ST802). Then, another process is executed and the process stands by (return to ST801). If a change instruction is received in ST802, the contents of photo label 6 are corrected according to the received change instruction (ST803), and the corrected result of corrected photo label 6 is arranged in the configuration of photo label 6. Then, the information is output to the information output unit 8 again (ST804), and the process returns to ST801. When the approval is received in ST801, the arrangement result or the correction result of the photo-labeled label 6 output to the information output unit 8 (corresponding to the approval information) is acquired based on the accepted approval information (ST805). The contents of the photo-attached label 6 are output to the photo-attached label output unit 9 (ST806), and the contents of the photo-attached label 6 output to the photo-attached label output unit 9 are stored in the photo-attached label DB 16 (ST807). The process ends.
[0053]
FIG. 9 is a flowchart of the operation of the label-with-photograph creating system corresponding to the functional block diagram shown in FIG.
[0054]
In the figure, if there is layout information for deciding the layout of the photo-attached label 6 (ST901), the label-with-photograph creating system 5 acquires the layout information from the layout information DB 16-3 (ST902), and uses the acquired layout information. Each piece of information necessary for creating the photo-attached label 6 is arranged (ST903), and the process ends. The same processing as ST709 shown in FIG. 7 is performed on the arrangement result arranged in the configuration of the photo-attached label 6 using the layout information.
[0055]
FIG. 10 is a diagram illustrating a specific example of the photo-attached label shown in FIG.
[0056]
In the figure, the label 6 with a photograph is composed of the name of the food to be shipped, a photograph of the food producer 1 or the food production location, the name of the food producer, and comments from the food producer 1 at the time of food shipment. In the example shown in the figure, the name of the food to be shipped is “Shinshu Kogen raised in sweets, with a lot of sweetness,“ carrots ”. (Specifically, a lot of sweetness). Further, as a photograph relating to the food producer 1 or the food production place, a photograph in which the food producer 1 is holding "carrot" which is a food to be shipped is shown. This photograph may be, for example, a carrot field or a work scene where a carrot is being harvested.
[0057]
In the example shown in the figure, a comment from Food Producer 1 at the time of food shipment is that "Shinshu Kogen (the food production area of the food 2 to be shipped) is now in the early autumn. "It's a bit cooler in the morning and evening. In the mountains, the vegetation begins to turn red or yellow, and after a while winter comes soon. Winter is a delicious season for Shinshu nabe. "Comment telling consumers 2 about the season in which the food 2 was produced," said, "Now, this carrot, grown without pesticides using high-quality organic fertilizers, has the original sweetness of carrots. All of the old carrots tasted like this.I heard that many children dislike carrots, but I guess they can eat them, especially for small children, Please give to eat a real carrot shed. "Description of goods 2" has been written that ". The description of the product 2 may also include the effect of the food 2, how to eat the food 2 satisfactorily, how to store the food 2, and the like. The consumer 4 is interested in the health of food, the satisfaction of food, the method of not wasting the food 2, and the like, and can satisfy the desire to know with such information.
[0058]
“A comment that tells the consumer 2 the seasonal feeling of the production area where the food 2 was produced (at the time of food shipment)” is a comment stating that the food producer 1 felt at that time when the food 2 was shipped. Has become. Generally, the environment is often different between a food production area and a place where a consumer is located. Even if the food producer 1 simply records what he / she felt at that place as it is, the food production area cannot be usually felt. The consumer can feel a sense of the season in the situation. This is because people originally remember "food" in association with the season, and for the consumer 4 who has become less likely to feel the seasonal change in his daily life, the situation in the food production area is not enough. This is because the seasonal feeling associated with “food” can be associated with a fresh feeling.
[0059]
In addition, the "comment that tells the consumer 2 the seasonal feeling of the production place where the food 2 was produced (at the time of food shipment)" is described together with the "explanation about the commodity 2," so that when and how it is produced The consumer 4 can know whether the food 2 is the food 2 and also know what the food producer 1 who wrote this comment felt at the place at that time. The desire to know will be fulfilled. People want to know objective information, but objective information tends to be just information, and it is easy to become unsophisticated by itself. Weak information can make people less interested. For example, the fact that essay and word-of-mouth information attracts people's attention indicates that they are interested in what people feel. Therefore, the consumer's desire to know can be satisfied by simply writing what the food producer 1 felt at the place as it was at that time. Of course, it is also important to continuously make such a comment every time the food 2 is shipped. In addition, the comment on the food "Winter is a delicious season for Shinshu nabe" in "Comments that tell the consumer 2 the seasonal feeling of the production area where the food 2 was produced (at the time of food shipment)" indicates that the person originally It is effective for commenting on the sense of the season because it stimulates the sense that is remembered in association with the season.
[0060]
Further, the food producer 1 often belongs to a food producer organization such as an agricultural cooperative, for example, and the food 2 to be shipped is shipped according to a standard such as a packing method and an internal capacity unified by the food producer organization. Often. However, since they belong to the same food producer group (for example, Shinshu Kogen Agricultural Cooperative), but the food producers 1 (for example, each farmer) are different, the comments of each of the food producers 1 that produced the food 2 The label 6 with a photograph is preferably prepared using the method. Until now, food 2 shipped from the same food producers' organization (because it was shipped using unified packaging and standards) could only be seen by the consumer 4 as the same food 2 but, Even if it looks exactly the same when viewed as a product, each food producer 1 has a different photo-label 6 attached to the food 2 so that the enjoyment of picking up the food 2 and the consumer 4 A new effect can be expected in that the enjoyment of buying increases. The label 6 with a photograph may be provided with an identification code for identifying the type of the content. In the illustrated example, “vol.xx” is described as an identification code at the upper right end of the label with photograph 6. If the identification code is used, not only the difference between the versions (plates) of the photo-attached labels 6 but also the difference between the food producers 1 can be identified.
[0061]
(2nd Embodiment)
A second embodiment of the present invention will be described with reference to FIGS. The feature of the second embodiment is that the food producer 1 provides not only "comments from the food producer 1 (related to the food 2 to be shipped) at the time of food shipment" but also "the same period (the label 6 with this photograph is attached). At the time of shipment of the food 2 to be shipped) from the food producer 1 regarding the next food to be shipped, and create the label 6 with a photograph. Only different points from the first embodiment will be described below.
[0062]
This “comment from the food producer 1 regarding the next shipment food at the same time” does not directly relate to the food to which the photo-label 6 is attached (the food 2 produced by the same food producer 1 is dared to say). Is a common element), and there has been no concept of giving such a comment to the food 2 until now. This is because it is very unnatural to describe that there is no direct relation to the food 2 without any intention. However, even with this comment, there is an effect that the label with picture 6 has a seasonal feeling (to make the consumer 4 feel).
[0063]
FIG. 11 is a diagram for explaining the concept in the embodiment of the present invention.
[0064]
In the figure, the label-with-photographing system 5 acquires a “photograph of a food producer or a food production place” from the food producer 1 as image information, and “the production of food (related to the food 2 to be shipped) at the time of food shipment”. From the food producer 1 regarding the next shipment of food at the same time (the time of shipment of the food to be shipped 2 to which the label 6 with the photograph is attached) as character information, and the acquired information. To create a photo-attached label 6.
[0065]
FIG. 12 is a functional block diagram of the photo-attached label producing system according to the embodiment of the present invention.
[0066]
In the figure, a label-with-photograph creation system 5 has a function of receiving image information (photographs) about the food producer 1 or the food production place from the information input unit 7, and a function of storing the received image information in the image information DB 16-1. Similarly, the function of accepting a comment from the food producer (related to the food 2 to be shipped) at the time of food shipment from the information input unit 7 and the same time (the label 6 with the photograph Has a function of receiving a comment from the food producer 1 regarding the next shipping food at the time of shipment of the shipping target food 2), and a function of storing the received comment information in the comment information DB 16-2.
[0067]
As in the case of FIG. 4, when the information required to create the photo-label 6 is insufficient, the label-with-photograph creating system 5 requests the food producer 1 to acquire information that is insufficient (input instruction). It has a function of acquiring information from the input request information DB 16-4 and a function of outputting the acquired input request (input instruction) information to the information output unit 8 as an input instruction to the food producer 1. The input request (input instruction) information may be constituted by a specific instruction to the food producer 1.
[0068]
The specific instructions in the input request (input instruction) information are, for example, question information such as "What is the next food to be shipped?", "What is the food now? (How is it now?)" And guidance information such as, "For example, what are you struggling with?""For example, what has changed recently about the food?" Confirmation information for checking (confirming) the input comment may be added to the food producer 1.
[0069]
However, since the comment from the food producer 1 on the next shipping product which is apparently unrelated to the product to be shipped is described on the label 6 with the photograph, the consumer 4 can feel a sense of the season, The confirmation information may be, for example, "Is the message reminding me now (for food producer 1 about the time of food shipment?)""The message is seasonal when consumer 4 picks up this food. Is it not necessary to emphasize the sense of the season, such as "Do you feel something?" Therefore, the confirmation information in this embodiment may be a simple comment such as “Is the message that tells the next shipment of food as it is, the message that tells the production site as it is?” Any confirmation information to be extracted from the producer 1 may be used.
[0070]
FIG. 13 is a flowchart of the operation of the label-with-photograph creating system corresponding to the functional block diagram shown in FIG.
[0071]
In the figure, upon receiving comment information from the food producer 1 (ST1301), the label-with-photograph production system 5 performs the next shipment at the same time (the shipping time of the food 2 to which the label 6 with photo is attached). It is determined whether or not there is a comment from the food producer 1 on the food (ST1302). If there is, an input request for requesting acquisition of comment information that is insufficient for the food producer 1 if there is no comment. ) Information is obtained from the input request information DB 16-4 (ST1303), and the obtained input request (input instruction) information is output to the information output unit 8 as an input instruction to the food producer 1 (ST1304). When the comment information corresponding to the input request (input instruction) information output to the user is acquired (ST1305), the acquired comment information B16-2 stored in the (ST1306), the process is terminated.
[0072]
FIG. 14 is a diagram illustrating a specific example of the photo-attached label shown in FIG.
[0073]
In the figure, a label 6 with a photograph indicates the name of the food to be shipped, a photograph of the food producer 1 or the food production location, the name of the food producer, the comment from the food producer (related to the food 2 to be shipped) at the time of food shipment, and It is composed of comments from the food producer 1 regarding the next shipment food at the same time (the time of shipment of the food to be shipped 2 to which the label 6 with photo is attached). In the example shown in the figure, the name of the food to be shipped is “Shinshu Kogen raised in sweets, with a lot of sweetness,“ carrots ”. (Specifically, a lot of sweetness). Further, as a photograph relating to the food producer 1 or the food production place, a photograph in which the food producer 1 is holding "carrot" which is a food to be shipped is shown. This photograph may be, for example, a carrot field or a work scene where a carrot is being harvested.
[0074]
In the example shown in the figure, a comment from the food producer 1 regarding the next shipment food at the same time (the time of shipment of the food 2 to which the label 6 with the photo is given) is “Now, I am growing radish in the field. The radish in the soil is still tiny, but the leaves from the soil are growing lush and vigorous. I will also sow the seeds of Chinese cabbage. Although it is likely to be a cold winter, it is very good for Chinese cabbage that it is a good thing, it will be a delicious Chinese cabbage wrapped with leaves from the core tightly. I think it can be delivered. Please look forward to it. "
[0075]
This is just a comment about the next food, but it feels strange and seasonal. Because, besides the direct expression and the sense of associating and memorizing something as described above, we also respond to the change of daily transition or the change of the growth of living things around us It is also said that the season is strongly felt. The production of the food 2 in the food production area does not end but continues with a daily change. In other words, even if a comment from the food producer 1 regarding the next shipment food at the time of shipment of the shipment target food to which the label 6 with the photograph is attached is described, the food 2 to be shipped after the production is completed and the production being performed at that time The consumer 4 can feel the continuity due to the food 2 that is. Therefore, the description about the production of the food 2 in the food production place that continues without a break with the daily change without ending gives the consumer 4 a sense of season.
[0076]
Also, as in FIG. 10, a comment from food producer 1 at the time of food shipment is “Now, this carrot cultivated pesticide-free using high-quality organic fertilizer has the original sweetness of carrot. I heard that there are many children who hate carrots, but I guess they can eat them, especially if you are a small child, please give them real carrots. "" Is described. The description of the product 2 may also include the effect of the food 2, how to eat the food 2 satisfactorily, how to store the food 2, and the like. In addition, the comment from the food producer 1 at the time of the food shipment includes, as shown in FIG. 10, "Now, the autumn is coming soon in the Shinshu Kogen (the food production area of the food 2 to be shipped). "It's a little softer, it's a bit cooler in the morning and evening. In the mountains, the vegetation begins to turn red or yellow, and after a while winter comes early. Winter is a delicious season for Shinshu Nabe." A comment that tells the consumer 2 the seasonal feeling of the production place where the food 2 was produced (during the food shipment time) may be written together, and the seasonal feeling given to the consumer 4 becomes more impressive.
[0077]
(Third embodiment)
A third embodiment of the present invention will be described with reference to FIGS. The feature of the third embodiment is that, when the photo label 6 is output to the photo label output unit 9, the contents of the photo label 6 added to the food shipped from the food producer 1 (information with the photo) are added. Label information 21) is transmitted to destination terminals such as the seller terminal 22 of the seller 3, the consumer terminal 24 of the consumer 4, and the restaurant terminal 26 of the restaurant 25 (operator, operator). It is to send to. Only different points from the first embodiment will be described below.
[0078]
FIG. 15 is a diagram illustrating an overall view of a system including a photo-labeled system and each terminal according to the embodiment of the present invention.
[0079]
In FIG. 1, when a photo label 6 is output to a photo label output unit 9, the photo label production system 5 converts the content of the photo label 6 to be attached to food shipped from the food producer 1. As information (label information 21 with a photograph), the seller terminal 22 of the seller 3, the consumer terminal 24 of the consumer 4, the restaurant terminal 26 of the restaurant 25 (operator, operator), etc. Send to the destination terminal. The seller terminal 22 that has received the label information with photo 21 pops the received information as necessary (POP, abbreviation of Point of Purchase. Here, it is an advertising medium for turning over and catching the eye of the buyer at the time of purchase). It is output as sales promotion goods (sales promotion goods) 23 such as and posters. Similarly, the restaurant terminal 26 that has received the label information 21 with a photo outputs the received information as promotion goods (business promotion materials) 27 such as pops and posters as necessary. Further, the label information with picture 21 received by the consumer terminal 24 serves as an advertising medium for prompting the consumer 4 to purchase the food 2 shipped by the food producer 1, and also serves as an advertising medium between the food producer 1 and the consumer 4. It can also serve as a letter that shortens the psychological distance.
[0080]
FIG. 16 is a functional block diagram of the photo-attached label producing system according to the embodiment of the present invention.
[0081]
In the figure, when the photo-labeled label 6 is output to the photo-labeled output unit 9, the photo-labeled label creation system 5 obtains the content (photographed label information 21) from the photo-labeled information DB 16 that stores the content (photographed label information 21). And a function of transmitting information about the terminal transmitting the content obtained from the photo-labeled information DB 16 from the destination terminal DB 17 and transmitting the photo-labeled information 21 to the obtained destination terminal, and transmitting the information to the destination terminal. A function of storing the result in the photo-attached label information DB 16.
[0082]
FIG. 17 is a flowchart of the label-with-photograph creating system corresponding to the functional block diagram shown in FIG. 16 and the arithmetic unit of the destination terminal.
[0083]
In the figure, when the contents of the photo-label 6 (the photo-label information 21) output to the photo-label output unit 9 are stored in the photo-label DB 16 (ST1701), the photo-label production system 5 acquires the photo. The label information 21 with the label is acquired from the DB 16 with the photo label (ST1702), the information on the terminal transmitting the content acquired from the label information DB 16 with the photo is acquired from the destination terminal DB 17 (ST1703), and the acquired destination terminal is On the other hand, photo label information 21 is transmitted as information of photo label 6 attached to the food shipped from food producer 1 (ST1704), and the transmitted content is stored in DB 16 with photo label (ST1705). , And the process ends. When receiving the label information 21 with a photo from the label generation system 5 with a photo, the destination terminal stores the received information in the storage unit (ST1706), outputs the received information to the display unit (ST1707), and receives the received information. Is output to the output medium as needed (ST1708), and the process ends.
[0084]
FIG. 18 is a diagram illustrating a specific example of the sales promotion article shown in FIG.
[0085]
In the figure, the seller terminal 22 that has received the photo-label information 21 from the photo-label production system 5 uses the seller terminal 22 as basic information for creating a sales promotion in-store pop 23-1 and a sales promotion poster 23-2. In the illustrated example, the label information 21 with the photograph is used as it is for the pop indicating “the foodstuff corner where the producer's face is visible” as the in-store pop 23-1 for sales promotion. Similarly, in the example shown in the figure, we have planned a series of "Foodstuffs that Feel the Seasons of the Production Area" with the theme "Recommended products now!" The label information 21 with a photograph is used as it is with the message of "The seasonal feeling that comes when you pick up the ingredients. Please try it."
[0086]
The label 6 with a photograph is used to reduce the psychological distance between the food producer 1 and the consumer 4 and to convey the seasonal feeling of the production place where the food 2 is produced to the consumer. In order to convey the sense of the season when picking up 2, the food producer 1 or a photograph on the production place and the name of the producer together with a comment from the food producer 1 at the shipping time are constituted. Therefore, the content of the label information with photograph 21 as it is is transmitted to the consumer 4 about the role of reducing the psychological distance between the food producer 1 and the consumer 4 and the seasonal feeling of the production place where the food 2 is produced. Can play a role.
[0087]
FIG. 19 is a diagram illustrating a specific example of the business promotion object illustrated in FIG.
[0088]
In the figure, the restaurant terminal 26 that has received the photo-label information 21 from the photo-label production system 5 uses the restaurant terminal 26 as basic information for creating a business promotion in-store pop 27-1 placed in front of the menu. In the example shown in the figure, the label information 21 with a photograph is used as it is in the pop indicating “we use this food” as the in-store pop 27-1 for sales promotion. The logic that the label information 21 with a photo can be used as it is for the sales promotion 27 is the same as the logic that the label information 21 with a photo can be used directly for the sales promotion 23 shown in FIG. In a service industry that provides food and drinks to consumers, such as a restaurant 25, placing a business promotion 27 such as a business promotion in-store pop 27-1 also pays attention to food (food 2). In addition to notifying the consumer 4 (user for the restaurant 25) of the attitude of the restaurant 25 to “food” indicating that the food producer 1 has reached the consumer 4 indirectly, the media (information Transmission medium).
[0089]
(Fourth embodiment)
A fourth embodiment of the present invention will be described with reference to FIGS. The feature of the fourth embodiment is that when the photo label 6 is output to the photo label output unit 9, (the consumer 4 collects one or a plurality of labels so that the consumer 4 (4 becomes a ticket that can be applied). Only different points from the first embodiment will be described below.
[0090]
FIG. 20 is a diagram for explaining the concept in the embodiment of the present invention.
[0091]
In FIG. 1, a label producing system with a photograph 5 acquires a “photograph of a food producer or a food production place” from a food producer 1 as image information, and a “comment from a food producer at the time of food shipment” as text information. When creating the photo-attached label 6 based on the acquired information, the coupon information is acquired from the coupon information DB 19 and added to the photo-attached label 6. The photo label 6 produced by the photo label production system 5 is attached to or affixed to the food by the food producer 1 and finally sent to the consumer 4 together with the provided coupon information. Will be delivered.
[0092]
Housewives who are the main purchasers of food 2 have the habit of collecting something, and it is said that collecting one or more sheets makes them a voucher that can be applied to something provided by the provider, and is vulnerable to so-called coupons. ing. Such a coupon voucher 28 is attached to the label 6 with the photograph, and by receiving an application from the consumer 4 who collected the coupon voucher 28, the information of the consumer 4 with respect to the voice of the food producer 1 who was one-way is obtained. You can do it. For example, if the coupon voucher 28 is changed for each type of food 2 to be shipped, it becomes marketing information such as who purchased what and what. It should be noted that if the identification code shown in the description of FIG. 10 is on the label 6 with a photo, the identification code may be similarly written on the coupon 28.
[0093]
FIG. 21 is a functional block diagram of the photo-attached label producing system according to the embodiment of the present invention.
[0094]
In the figure, based on the received approval information, a function of obtaining the arrangement result or correction result of the photo-attached label 6 output to the information output unit 8 (corresponding to the approval information), and the function of obtaining from the coupon information DB 19 A function of acquiring coupon information to be added to the content of the acquired photo-label 6 and outputting the acquired coupon information to the photo-label output unit 9 in addition to the approved configuration of the photo-label 6; A function of storing the contents of the photo-attached label 6 output to the unit 6 in the photo-attached label DB 16.
[0095]
FIG. 22 is a flowchart in the calculation unit of the photo-attached label producing system corresponding to the functional block diagram shown in FIG.
[0096]
In the figure, the photo-labeled production system 5 determines whether or not approval of the arrangement result of the photo-labeled label 6 output to the information output unit 8 has been received from the information input unit 7 (ST2201). Based on the received approval information, an arrangement result or a correction result of the photo-attached label 6 output to the information output unit 8 (corresponding to the approval information) is obtained (ST2205), and the image-attached label obtained from the coupon information DB 19 is obtained. The coupon information to be added to the contents of the label 6 is obtained (ST2206), the obtained coupon information is added to the approved configuration of the photo-attached label 6 (ST2207), and the contents of the photo-attached label 6 to which the coupon information is added are photographed. Output to the labeled label output unit 9 (ST2208) and the contents of the labeled photo label 6 output to the labeled label output unit 9 And stored in the photo labeled DB16 (ST2209), the process is terminated.
[0097]
FIG. 23 is a diagram illustrating a specific example of a coupon mount on which a coupon is attached by a consumer according to the embodiment of the present invention.
[0098]
In the figure, the coupon ticket 28 attached to the photo-attached label 6 is cut by the consumer 4, and the consumer 4 pastes the cut coupon ticket 28 on a coupon mount 29 which is a predetermined mount. If a sticker mount is used as the label mount 20 to be supplied to the photo-attached label producing system, the coupon voucher 28 becomes a seal and is easily attached to the coupon mount 29. When the collected coupons 28 are pasted, the coupon mount 29 is filled with the pasted coupons 28. It is said that the above-mentioned housewives like the act of filling the coupon mount 29, and it is better to prepare a mount to be attached when providing the coupon ticket 28.
[0099]
(Fifth embodiment)
A fifth embodiment of the present invention will be described with reference to FIGS. A feature of the fifth embodiment is that the voice of the consumer 4 is obtained from a terminal having a coupon checker function for receiving a coupon board 29 to which a coupon ticket 28 is attached. Note that the coupon checker function may be provided on the label-with-photographing system 5 side, and in this case, the terminal may be a terminal having a function of receiving the coupon mount 29. Only different points from the first embodiment will be described below.
[0100]
FIG. 24 is a diagram for explaining the concept in the embodiment of the present invention.
[0101]
In the figure, the seller terminal 22 placed at the sales office of the seller 3 acquires a coupon mount 29 on which the coupon ticket 28 collected by the consumer 4 is pasted as an image, and a coupon ticket for the acquired image. Checking the content of the coupon 28 (if the coupon voucher 28 is provided with forgery prevention means, execute a true / false judgment, read the coupon voucher 28 and confirm the content. (It may be executed on the system 5 side), and the acquired coupon ticket information is transmitted to the photo-labeled system 5. At this time, the consumer terminal 22 outputs, to the consumer 4, input request (input instruction) information for prompting the user to enter a comment that can be said to be a voice from the consumer 4. Prompt for comment input from 4. The input instruction information referred to here is, for example, "Are there any points you noticed about these foods 2?""There is nothing to say (to tell something) to the food producer 1" Or something like that. The coupon mount 29 allows the user 4 to know what and how much the opinion has been purchased from the consumer 4, and can be used as a tool to more accurately grasp the voice of the consumer 4. Here, the terminal for acquiring coupon ticket information has been described as the seller terminal 22, but a consumer terminal 24 having a similar function may be used.
[0102]
In recent years, food scandals have occurred frequently, and mass media has taken up a lot, which has led to an increase in anxiety about “food” and a tendency to seek a sense of security for “food”. . In particular, mothers with young children have a strong interest in “food” and seem to want their children to eat safe food. In response to such a request, a photo label 6 created by the photo label creation system 5 provides a consumer 4 with a high interest in “food” with “How this food 2 was made ( , Etc.) can be satisfied more. In addition, providing the food producer 1 with the consumer's voice information acquired by the photo-labeled production system 5 allows the food producer 1 to know the consumer's 4 real voice. Then, the food producer 1 inputs comments into the label-with-photographing system 5 in such a way as to respond to the desire to know from the consumers 4 who have a high interest in “food”, so that the food producer 1 gradually communicates with the food producer 1. As the psychological distance of the consumers 4 is reduced, it is possible to contribute to building mutual trust. In other words, the photo labels 6 produced by the photo label production system 5 can play the role of an information transmission medium linking mutual trust and security.
[0103]
FIG. 25 is a functional block diagram of the photo-attached label producing system according to the embodiment of the present invention.
[0104]
In the figure, the label-with-photographing system 5 receives the coupon information for each coupon mount and confirms the content (when the content of the coupon voucher 28 has been checked at the source terminal, the information is used as the coupon voucher information). Accept) function, a function of extracting consumer voice information added to the received coupon ticket information, and, if consumer voice information can be extracted, the extracted consumer voice information is converted to coupon ticket information. In addition, it has a function of storing the coupon information DB31-1 in the consumer, a function of storing the received coupon information in the coupon information DB19, and a function of executing a process according to the received coupon information. The processing according to the coupon ticket information is, for example, selection of a winner of the present. After the winner is selected, an instruction to send the present is output to the information output unit 8.
[0105]
Also interesting is a "production site invitation tour" in which the consumers 4 are actually invited to the food production area by lottery as gifts. Of course, it is not clear that all the consumers 4 visit the food production area, but the information about the food producer 1 and the food production area is also given to the surrounding consumers 4 by word of mouth from the consumer 4 who actually visited the food production area. Will surely spread. As described above, the effect that the bond between the food producer 1 and the consumer 4 cultivated by the label 6 with the photograph is deepened by the actual exchange can be expected. It can be said that it is a better approach that will lead to the future than simply giving away something. For this purpose, the label 6 with a photograph is attached to or affixed to the food 2 to be shipped to inform the consumer of the seasonal feeling of the production area where the food was produced, and when the consumer picks up the food, the season is obtained. It is important to reduce the psychological distance between food producers and consumers so that the feeling is transmitted.
[0106]
Further, upon receiving the instruction to execute the processing of the consumer's voice, the label-with-photographing system 5 acquires the consumer's voice information from the consumer's voice information DB 31-1 together with the coupon ticket information, and the acquired information. And a function of storing processing results in the consumer voice processing result information DB 31-2, and outputting the processing results to the information output unit 8 as necessary. With function.
[0107]
FIG. 26 is a flowchart of the operation of the label-with-photograph creating system corresponding to the functional block diagram shown in FIG.
[0108]
In the figure, upon receiving coupon ticket information (ST2601), photo-labeled system 5 determines whether there is any consumer voice information added to the received coupon ticket information (ST2602). The consumer's voice information is stored in the consumer's voice information DB 31-1 together with the received coupon information (ST2603), and the coupon ticket information is stored in the coupon ticket information DB19 (ST2604). It is stored in coupon ticket information DB 19 (ST2604), and executes a process according to the received coupon ticket information (ST2605) to execute the process.
[0109]
FIG. 27 is a flowchart in the calculation unit of the photo-attached label producing system corresponding to the functional block diagram shown in FIG.
[0110]
In this figure, when receiving the instruction to execute the processing of the consumer's voice (ST2701), the photo-attached label creation system 5 acquires the consumer's voice information from the consumer's voice information DB 31-1 together with the coupon ticket information (ST2701). (ST2702), execute processing such as aggregation, statistics, classification, and analysis on the acquired information (ST2703), store the processing result in the consumer voice processing result information DB 31-2 (ST2704), and store the processing result as necessary. The information is output to the information output unit 8 (ST2705), and the process ends.
[0111]
【The invention's effect】
According to the present invention described above, a photograph label attached to or attached to a food item obtained by the consumer, together with a photograph and the producer name of the food producer or production area, and comments from the food producer at the time of food shipment. And the seasonality of the place where the food was produced can be communicated to the consumer, and when the consumer picks up the food, the seasonal feeling is transmitted to the consumer. The effect of shortening the psychological distance of the person can be expected.
[0112]
In addition, not only the comment from the food producer at the time of shipping the food but also the comment from the food producer regarding the next shipping food is added to the label with the photograph, which has the effect of giving a sense of season to the consumer.
[0113]
By using the photo label production system according to the present invention, it is possible to easily and efficiently produce a photo label that can be used to “convey to consumers the seasonal feeling of the place where the food was produced”, which has never existed before. Can be done. If the information required to create the photo-label is not enough, the photo-label production system outputs question information and confirmation information requesting (instructing) input, and the food producer outputs the information. A desired photo-label can be created by simply expressing the feeling of the information at that time at that location as it is.
[0114]
Furthermore, by adding coupon information to the photo label and acquiring the voice of the consumer, it becomes marketing information for food producers, and comments are written on the photo label to respond to the voice of the consumer. By doing so, it can serve as a medium for building mutual trust with consumers.
[0115]
Further, the contents of the label with the photograph can be used as it is for a sales promotion in a seller, or can be used as it is for a business promotion in a restaurant or the like.
[Brief description of the drawings]
FIG. 1 is an explanatory diagram illustrating a food producer.
FIG. 2 is a diagram illustrating a concept according to an embodiment of the present invention.
FIG. 3 is a hardware block diagram of a label production system with a photograph according to the embodiment of the present invention.
FIG. 4 is a functional block diagram of the label-with-photograph creating system according to the embodiment of the present invention.
FIG. 5 is a functional block diagram of the label-with-photograph creating system according to the embodiment of the present invention.
FIG. 6 is a hardware block diagram more specifically illustrating a label output unit with a photo in FIG. 3;
FIG. 7 is a flowchart in a calculation unit of the photo-attached label producing system corresponding to the functional block diagram shown in FIG. 4;
8 is a flowchart of the operation of the label-with-photograph generating system corresponding to the functional block diagram shown in FIG. 5;
FIG. 9 is a flowchart in the calculation unit of the label-with-photograph generating system corresponding to the functional block diagram shown in FIG. 4;
FIG. 10 is a view for explaining a specific example of the photo-attached label shown in FIG. 2;
FIG. 11 is a view for explaining the concept in the embodiment of the present invention.
FIG. 12 is a functional block diagram of a label-with-photograph creating system according to the embodiment of the present invention.
FIG. 13 is a flowchart of the operation of the label production system with photograph corresponding to the functional block diagram shown in FIG. 12;
FIG. 14 is a view for explaining a specific example of the label with photograph shown in FIG. 11;
FIG. 15 is a view for explaining an overall view of a system including a label producing system with a photograph and each terminal according to the embodiment of the present invention.
FIG. 16 is a functional block diagram of a label-with-photograph creating system according to the embodiment of the present invention.
FIG. 17 is a flowchart of the labeling system with photograph corresponding to the functional block diagram in FIG. 16 and the operation unit of the destination terminal;
FIG. 18 is a diagram illustrating a specific example of the sales promotion article shown in FIG.
FIG. 19 is a view for explaining a specific example of the sales promotion article shown in FIG. 15;
FIG. 20 is a view for explaining the concept in the embodiment of the present invention.
FIG. 21 is a functional block diagram of the label-with-photograph creating system according to the embodiment of the present invention.
FIG. 22 is a flowchart of a calculation unit of the label production system with photograph corresponding to the functional block diagram shown in FIG. 21;
FIG. 23 is a view for explaining a specific example of a coupon mount on which a consumer attaches a coupon ticket in the embodiment of the present invention.
FIG. 24 is a view for explaining the concept in the embodiment of the present invention.
FIG. 25 is a functional block diagram of the label-with-photograph creating system according to the embodiment of the present invention.
26 is a flowchart of the operation of the label production system with photograph corresponding to the functional block diagram shown in FIG. 25.
FIG. 27 is a flowchart of the operation of the label-with-photograph generating system corresponding to the functional block diagram shown in FIG. 25;
[Explanation of symbols]
1 food producer
2 Food
3 seller
4 Consumers
5 Labeling system with photo
6 label with photo
16 Photo Label Information DB
16-1 Image Information DB
16-2 Comment information DB
16-3 Layout Information DB
16-4 Input Request Information DB
17 Food Producer Information DB
18 destination terminal information DB
19 Coupon information DB
20 Label mount
21 Photo Label Information
28 coupons
29 Coupon Mount
31-1 Consumer Voice Information DB
31-2 Consumer Voice Processing Result Information DB

Claims (13)

In order to reduce the psychological distance between the food producer and the consumer, to convey the seasonal feeling of the food production area where the food was produced to the consumer, and also to determine the seasonality when the consumer picks up the food In order to be transmitted, a photo label making method of making a photo label attached or affixed to the food,
Image information about the food producer or the food production place is acquired by image information acquisition means,
Acquiring comment information from the food producer at the time of food shipment by comment information acquisition means,
Using the image information obtained by the image information obtaining means and the comment information obtained by the comment information obtaining means, laid out in the configuration of the label with a photo,
Outputting the layout result of the laid out photo-label to the information output means,
When accepting approval information indicating approval for the output layout result of the photo label, the layout result of the approved photo label is printed on a label mount,
A method for producing a label with a photograph, comprising discharging the label mount on which the layout result of the label with a photograph is printed. In order to reduce the psychological distance between the food producer and the consumer and to convey the seasonal feeling of the food production area where the food was produced, and furthermore, the seasonal feeling when the consumer picks up the food A photo-label producing system for producing a photo-label attached to or affixed to the food so as to be transmitted,
Image information about the food producer or the food production place is acquired by image information acquisition means,
Comment information acquisition means for comment information from the food producer on the food to be shipped to which the photo-label is attached or affixed at the food shipment time, and comment information from the food producer on the next shipment food at the food shipment time. Get by
Using the image information obtained by the image information obtaining means and the comment information obtained by the comment information obtaining means, laid out in the configuration of the label with a photo,
Outputting the layout result of the laid out photo-label to the information output means,
When accepting approval information indicating approval for the output layout result of the photo label, the layout result of the approved photo label is printed on a label mount,
A method for producing a label with a photograph, comprising discharging the label mount on which the layout result of the label with a photograph is printed. If the information constituting the label with a photo is insufficient, outputting the input request information to an information output unit, and laying out the configuration of the label with a photo using information output according to the input request information. The method for producing a photo-attached label according to claim 1 or 2, wherein: Upon receiving approval information indicating approval for the layout result of the photo-label output by the information output means, the coupon information to be given to the photo-label is obtained from a storage unit, and the approved photo-label is received. 4. The method according to claim 1, wherein the acquired coupon information is added to the layout result and printed on a label mount. The information on the destination terminal that transmits the information of the photo-label is stored in the storage unit in advance,
The printing of the photo-labeled label is started or completed, and the content of the photo-labeled label is transmitted to the destination terminal based on the information on the destination terminal. How to make a label with a photo described in. The photographing device according to claim 5, wherein the destination terminal that has received the information on the label with a photo that has started or completed printing creates a sales promotion product or a business promotion product based on the received information. Label creation method. In order to reduce the psychological distance between the food producer and the consumer and to convey the seasonal feeling of the food production area where the food was produced, and furthermore, the seasonal feeling when the consumer picks up the food A photo-label producing system for producing a photo-label attached to or affixed to the food so as to be transmitted,
Image information acquisition means for acquiring image information about the food producer or the food production area,
Comment information obtaining means for obtaining comment information from the food producer at the time of food shipment,
Using the image information obtained by the image information obtaining means and the comment information obtained by the comment information obtaining means, an information layout means for laying out in a configuration of the label with a photo,
Information output means for outputting a layout result of the label with a photo laid out by the information layout means,
Upon receiving approval information indicating approval for the layout result of the photo-label output by the information output means, label printing means for printing the approved layout result of the photo-label on a label mount,
A label discharging means for discharging the label mount printed by the label printing means. In order to reduce the psychological distance between the food producer and the consumer and to convey the seasonal feeling of the food production area where the food was produced, and furthermore, the seasonal feeling when the consumer picks up the food A photo-label producing system for producing a photo-label attached to or affixed to the food so as to be transmitted,
Image information acquisition means for acquiring image information about the food producer or the food production area,
Comment information from the food producer regarding the food to be shipped to which the photo-label is attached or affixed at the food shipping time and comment information from the food producer regarding the next shipping food at the food shipping time. Acquisition means;
Using the image information obtained by the image information obtaining means and the comment information obtained by the comment information obtaining means, an information layout means for laying out in a configuration of the label with a photo,
Information output means for outputting a layout result of the label with a photo laid out by the information layout means,
Upon receiving approval information indicating approval for the layout result of the photo-label output by the information output means, label printing means for printing the approved layout result of the photo-label on a label mount,
A label discharging means for discharging the label mount printed by the label printing means. When the information constituting the label with a photo is insufficient, input request information is output to the information output unit, and the information layout unit uses the information corresponding to the output input request information to output the information of the label with the photo. 9. The label-with-photographing system according to claim 7, wherein the label is laid out in a configuration. In order to reduce the psychological distance between the food producer and the consumer and to convey the seasonal feeling of the food production area where the food was produced, and furthermore, the seasonal feeling when the consumer picks up the food A photo-label attached to or affixed to the food so that
A label with a photograph, wherein at least image information on the food producer or the food production place and comment information from the food producer at the time of food shipment are printed on one surface of the label mount. In order to reduce the psychological distance between the food producer and the consumer and to convey the seasonal feeling of the food production area where the food was produced, and furthermore, the seasonal feeling when the consumer picks up the food A photo-label attached to or affixed to the food so that
On one side of the label mount, at least the image information about the food producer or the food production place, the comment information from the food producer regarding the shipping target food to which the photo-label at the time of food shipment is attached or affixed and A label with a photograph, wherein comment information from the food producer regarding the next shipment food at the food shipment time is printed. The label with a photograph according to claim 10 or 11, wherein coupon information is further printed. The label with a photograph according to any one of claims 10 to 12, wherein a seal mount is used as the label mount.

Images