JP2004121638A - Delivery system for advertisement to game store - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a delivery system for advertisement to game stores, effectively televising advertisement in each game store. <P>SOLUTION: This delivery system 1 for advertisement to the game stores includes: an advertisement delivery device 3 installed in a system operation company 2; a hall computer 5 functioning as an advertisement receiver installed in each pachinko store 4; a plurality of pachinko game stands 8 and intervening machines 6; and a liquid crystal display device 7 installed in the intervening machine 6 functioning as an advertisement display device. Advertisement is delivered from the advertisement delivery device 3 through the Internet 9 to a hall computer 5 of each pachinko store 4, and the advertisement received by each hall computer 5 is televised through the liquid crystal display device 7 of each intervening machine 6. On the advertisement delivery device 3, the advertisement for each pachiko store is effectively produced and updated, and in each pachinko store 4, an attractive advertisement to a game player can be televised in the state of easily attracting the game player's attention. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an advertisement distribution system for a game arcade that displays an advertisement of interest (advertisement for a game arcade) to a player at a game arcade where a pachinko machine or a pachislot machine is installed.
[0002]
[Prior art]
2. Description of the Related Art In recent years, a game store equipped with a game console such as a pachinko machine or a pachislot machine has been providing various services to promote the visitor's arrival and to enclose the visitor. For example, a point service for members that gives points according to the number of balls played, the number of jackpots, the number of visits, etc. and presents prizes according to the accumulated points, a ball saving service for members who keeps game media acquired in games for a predetermined period of time, etc. Are known.
[0003]
In addition, a monitor for advertisement broadcasting will be installed in the amusement store to display the above-mentioned point service for members, a ball storage service for members, etc. Broadcasting, broadcasting of various events, and broadcasting of television images are performed.
[0004]
The following patent document discloses a system capable of inquiring, via a communication line such as the Internet, information about a game store that can use a membership card such as a magnetic card or an IC card issued individually at each game store. .
[0005]
[Patent Document]
JP-A-2002-102505
[Problems to be solved by the invention]
Here, it is conceivable to install an advertisement monitor in a game store and broadcast an advertisement that is of interest to the player as a part of the player service. For example, it is conceivable to broadcast advertisements for cars, cigarettes, alcohol, and the like. Conventionally, a dedicated monitor is hung from a ceiling of a game store or the like, and a television image, an event notice, and the like are displayed on a screen of the dedicated monitor. However, it is unlikely that a player will look up and see the advertisement being broadcast on such a dedicated monitor. In particular, it cannot be expected that a player will watch a broadcast advertisement during a game.
[0007]
Thus, it is conceivable to install a display device for broadcasting an advertisement at the eye level of the player. For example, it is conceivable that a display device such as a liquid crystal display device is incorporated in a stand-by machine installed between game consoles, and an advertisement is broadcast on the display device.
[0008]
However, if a display device is added to the inter-machine, the cost of the inter-machine significantly increases. Since it is not possible for each amusement store to expect to purchase and install a significantly more expensive booth machine, it is not practical to spread the booth machine with a display device, and therefore it is not possible to use a booth machine. Advertising can not be broadcast.
[0009]
On the other hand, at the present situation, it is time-consuming and expensive to determine the contents of the advertisement to be broadcast on the game store side and produce the broadcast image, which is not performed at present. For this reason, in the related art, it has been difficult to broadcast an advertisement suitable for broadcasting at a game store, for example, an advertisement suitable for a customer demographic of a player.
[0010]
In view of the above, an object of the present invention is to propose an advertisement distribution system for a game store that can reduce the cost burden on the game store and can broadcast an advertisement suitable for the game store. is there.
[0011]
[Means for Solving the Problems]
In order to solve the above-described problems, a distribution system for an advertisement for a game store according to the present invention includes:
An advertisement distribution device for distributing advertisements to game stores,
An advertisement receiving device that is installed at each game store and receives an advertisement for a game store from the advertisement distribution device via a communication network such as the Internet,
In order to display an advertisement provided from the advertisement receiving device, the game device further includes an advertising display device mounted on a game console and / or a gaming machine installed in the game arcade.
[0012]
Here, the advertisement display device may be a liquid crystal display device mounted on the inter-machine.
[0013]
Further, the advertisement display device may be a transmissive liquid crystal display device attached to the front of the game console. Alternatively, the advertisement display device can also be used as a game liquid crystal display device incorporated in the gaming table. In the case of displaying an advertisement on the display device of the game console, the display of the advertisement by the liquid crystal display device may be stopped when the player sits on the game console.
[0014]
Next, the advertisement receiving device may be a hall computer that controls and monitors the driving of the gaming table and the inter-table machine installed in the amusement store.
[0015]
In the advertisement distribution system for a game store according to the present invention configured as described above, an advertisement optimal for broadcast at each game store is produced and distributed to each game store on the side of the advertisement distribution device. In each game store, an advertisement is broadcast on a display device at the eye level of the player. Therefore, it is possible to perform effective advertisement for the player.
[0016]
Further, since the advertisement is produced collectively by the advertisement creator, there is no burden for the advertisement production on the side of each game store. Further, on the side of the advertisement distribution device, in other words, the operating company of the advertisement distribution system for amusement stores according to the present invention collects the advertisement broadcast fee broadcasted at each amusement store from an advertiser or an advertising agency and collects the collected advertisements. If the broadcasting fee is applied to the purchase price of the display-equipped machine in each amusement store, the spread of expensive display-equipped machine is promoted, and the advertisement to the player can be more effectively performed. become.
[0017]
For example, an advertisement broadcast fee to be paid to each game store can be calculated as follows. That is, the advertisement receiving device (hall computer) is provided with an advertisement display monitoring function of monitoring an advertisement display state including an advertisement display time and an advertisement display count by each advertisement display device. And receiving an advertisement display state data from the hall computer and calculating an advertisement broadcast fee to be paid to each game store.
[0018]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, an embodiment of an advertisement distribution system for a game arcade to which the present invention is applied will be described with reference to the drawings.
[0019]
(overall structure)
FIG. 1 is an overall configuration diagram illustrating an overall configuration of an advertisement distribution system for a game arcade according to the present embodiment. The advertisement distribution system 1 for amusement stores includes an advertisement distribution device 3 installed in an advertisement distribution system operating company 2 and each amusement store, for example, a pachinko store 4 (4-1, 4-2, 4-3,...). ) Are installed in each of the hall computers 5 (6-1, 6-2, 6-3,...) Installed in each pachinko parlor 4 and in the pachinko parlors 4. And a liquid crystal display device 7.
[0020]
The advertisement distribution device 3 includes an input device such as a personal computer and a keyboard, and an output device such as a display device and a printer, and has an Internet communication function. The hall computer 5 installed in each pachinko parlor 4 controls and monitors the operation of a large number of game consoles 8 (8-1, 8-2,...) And stand machines 6 installed in the shop. Further, the hall computer 5 has an Internet communication function, and functions as an advertisement receiving device that receives an advertisement for a pachinko parlor distributed via the Internet 9. The liquid crystal display device 7 installed in each inter-unit device 6 functions as an advertisement display device that displays a received advertisement supplied from the hall computer 5.
[0021]
(Ad delivery / broadcasting operation)
A description will be given of the operation of distributing and broadcasting the advertisement for pachinko parlors by the advertisement distribution system 1 for gaming arcades according to the present embodiment configured as described above.
[0022]
First, in the operating company 2 of the advertisement distribution system 1, a person in charge creates an advertisement for a pachinko parlor to be distributed to each pachinko parlor 4 and creates a distribution advertisement database 31. The distribution advertisement database 31 is updated as needed or periodically.
[0023]
The advertisement distribution device 3 distributes the advertisement registered in the distribution advertisement database 31 to the hall computer 5 of each pachinko parlor 4 via a communication network, in this example, the Internet 9. The distribution of the advertisement may be performed every time the distribution advertisement is updated, or may be performed when a distribution request from each pachinko parlor 4 is received. For example, when an advertisement is distributed in response to a distribution request from each pachinko store 4, a plurality of types of pachinko store advertisements are produced and registered in the distribution advertisement database 31, and designated by each pachinko store 4. A delivery advertisement may be delivered. In this case, for example, the site is operated on the Internet homepage to publish a distributable advertisement, and each pachinko parlor 4 accesses the site from the hall computer 5 and selects an advertisement desired to be distributed. May be downloaded.
[0024]
The hall computer 5 of each pachinko parlor 4 functioning as an advertisement receiving device receives the pachinko parlor advertisement distributed via the Internet 9 and stores the received advertisement data in an internal memory or an external memory (not shown). .
[0025]
The hall computer 5 transmits the received advertising data for pachinko parlors to each of the inter-panel machines 6 according to an instruction input from the outside or according to a control program installed in advance, and the liquid crystal display device installed in each of them. 7 is displayed on the display screen. The advertisement may be broadcast all day or during a predetermined time zone. Instead, the advertisement may be broadcast by operating the operation keys arranged on the operation unit of the liquid crystal display device 7.
[0026]
(Effect)
In the advertisement distribution system 1 for amusement arcades according to the present embodiment configured as described above, the operating company of the distribution system 1 collectively produces an advertisement for each pachinko parlor and distributes it to each pachinko parlor 4. I have. This eliminates the need for each pachinko parlor to individually produce image data to be broadcast on an advertisement, and can easily update the image data.
[0027]
In addition, advertisement broadcasting is performed by the liquid crystal display device 7 installed in the inter-vehicle device 6. Since the screen of the liquid crystal display device 7 installed in the stand-to-frame machine 6 is at the level of the eyes of the player or at positions above and below the eyes, the broadcast advertisement is easily caught by the player, and therefore the advertisement is effectively performed. It becomes possible.
[0028]
Furthermore, if the advertisement distribution system 1 for amusement shops according to the present embodiment is adopted, each pachinko parlor 4 will cover a part of the purchase price of the expensive stand-in machine 4 with a liquid crystal display device with an advertisement broadcast fee. be able to. Therefore, it is possible to spread the stand-to-frame device 4 with a liquid crystal display device, which also makes it possible to spread the distribution system 1 according to the present embodiment effectively.
[0029]
For example, a system operation as shown in FIG. 2 can be considered. In this system operation, the machine-to-machine 6 is supplied from the machine-to-machine distributor 10 to the operating company 2 of the distribution system 1, and the operating company 2 pays the machine-to-machine costs (arrows A and B). The operating company 2 supplies the pachinko machine 6 to each pachinko parlor 4 (arrow C), and distributes and displays an advertisement on the liquid crystal display device 7 of the pachinko machine 6 (arrow D).
[0030]
The advertiser or the advertising agency 11 pays an advertisement broadcast fee to the operating company 2 (arrow E). Here, the operating company 2 receives the price of the pachinko machine from each pachinko parlor 4 (arrow F), and it is possible to reduce the price in consideration of the advertisement broadcast fee obtained from the advertiser 11. is there. As a result, in each of the pachinko parlors 4, it is possible to perform an effective advertisement broadcast for promoting the player's visitation, and to reduce a purchase price of a stand-to-face machine with a liquid crystal display device necessary for that. The advantage is that it becomes possible.
[0031]
In addition, it is also possible to calculate an advertisement broadcast fee for each pachinko store based on the results of the advertisement broadcast time and the number of broadcasts at each pachinko store 4, and to pay the advertisement broadcast fee to each pachinko store 4. In this system, the hall computer 5 functioning as an advertisement receiving device has an advertisement display monitoring function of monitoring an advertisement display state including an advertisement display time and an advertisement display count on the liquid crystal display device 7 functioning as an advertisement display device, The advertisement distribution device 3 can be realized by receiving an advertisement display state data from the hall computer 5 of each pachinko store 4 and having an advertisement broadcast charge calculating function of calculating an advertisement broadcast charge to be paid for each pachinko store. .
[0032]
(Example of a pachinko machine and a machine with a liquid crystal display)
Next, examples of the pachinko machine 8 and the machine 6 in the distribution system 1 will be described with reference to FIGS. FIG. 3 is a front view of the pachinko machine and the adjacent machine 6, FIG. 4 is a plan view of the pachinko machine and the machine, and FIG. 5 is a rear view of the pachinko machine.
[0033]
As shown in these figures, the pachinko machine 8 includes a game ball tank 17 for storing game balls, a ball payout device 18 for paying out game balls from the game ball tank 17, and a game paid out by the ball payout device 18. An upper plate 19 for storing balls, a firing device 21 for firing game balls supplied from the upper plate 19 in response to an operation of the firing handle 20, a game board 22 for determining a winning or a miss of the fired game balls, A ball lending operation unit 23 provided near the upper plate 19, a lower plate 24 for storing game balls overflowing from the upper plate 19, an ashtray 25 provided on the left side of the lower plate 24, and operations of each part. And a control unit 26 for controlling.
[0034]
In the ball lending operation unit 23, a frequency display unit 23a that displays a frequency corresponding to the remaining frequency of the prepaid card or the amount of cash input, a lending operation button 23b for performing a lending operation of a game ball, and a return operation of the prepaid card are performed. A return operation button 23c is provided. When the player inserts the prepaid card into the machine 6, the remaining frequency of the prepaid card is displayed on the frequency display section 23 a, and when the lending operation button 23 b is operated in this state, a predetermined number (for example, 500 yen) of game balls is played. Is lent by the ball dispensing device 18. When the return operation button 23c is operated, the prepaid card is returned from the inter-machine 6 regardless of the remaining number of times.
[0035]
On the other hand, when the player inserts cash (for example, a 1,000-yen bill) into the inter-machine 6, a frequency corresponding to the inserted amount is displayed on the frequency display section 23a, and when the lending operation button 23b is operated in this state, the inserted amount is displayed. A corresponding number (for example, 1,000 yen) of game balls are lent out by the ball payout device 18.
[0036]
FIG. 6 is a perspective view of the machine 6, and FIG. 7 is a schematic block diagram showing a control system of the machine 6. As shown in these figures, the machine 6 has a thin main body 6a having a large height and a small width, and can be freely inserted into and removed from the space between the pachinko machines 8. It is installed. The stand-to-stand machine 6 has an operation display lamp 27 for displaying its operation state, a bill insertion unit 28 for accepting bills, a card insertion unit 29 for accepting a prepaid card or a membership card, and setting and display conditions for lending by a prepaid card. The display unit 30 includes a setting display unit 30, a liquid crystal display device 7 having a small display screen 7a, and a control unit 32 for controlling each part.
[0037]
The operation display lamp 27 is usually provided at the upper part of the inter-machine 6 in order to enhance the visibility by the clerk. In this example, the operation indicator lamp 27 is provided at the upper front end of the inter-machine 6. The banknote insertion unit 28 includes a banknote transporting unit that carries in and returns the banknotes inserted from the banknote insertion slot 28a, a banknote identification unit that identifies the authenticity of the banknotes that have been input, and a banknote storage unit that stores regular banknotes. And is arranged below the operation display lamp 27.
[0038]
The card insertion unit 29 includes a card carrier for carrying in / returning a paid card or a membership card inserted from the card insertion slot 29a, and a magnetic data read / write unit for reading / writing magnetic data of the carried in prepaid card or member card. And is arranged on the lower front side of the machine 6. The setting display unit 30 includes, for example, a 7-segment LED display unit 30a that displays a lending amount unit using a prepaid card, and a setting switch 30b that sets a lending amount unit. Have been.
[0039]
At least the bill insertion portion 28 and the liquid crystal display device 7 among the above-described portions are configured as units that can be selectively incorporated into the device main body 6a.
[0040]
The display screen 7 a of the liquid crystal display device 7 is a liquid crystal panel having a screen size of, for example, about 2 inches, and displays an image at a position near the lower part of the setting display unit 30. The mounting portion 7b of the display screen 7a protrudes from the front surface of the inter-machine 6 and the front surface is inclined rightward, for example, in the range of 20 to 70 degrees. Thereby, the screen size can be made as large as possible while suppressing the left and right widths of the liquid crystal display device 7. Although the display screen 7a protrudes forward from the front of the inter-machine 6, the display screen 7a fits within the left and right widths of the inter-machine 6. This avoids the problem that the liquid crystal display device 7 hinders the opening and closing of the pachinko machine 8 and the liquid crystal display device 7 is damaged by interference with the pachinko machine 8.
[0041]
As described above, the liquid crystal display device 7 is unitized in advance, and is provided as an option in the device main body 6 a of the inter-machine 6. In addition, the liquid crystal display device 7 mounted on the device main body 6a can be attached to and detached from the device main body 6a. As shown in FIG. 6, a unit mounting space 33 having an open front is formed in the device main body 6a, and the unitized liquid crystal display device 7 can be freely inserted into and removed from the unit mounting space 33 in the front-rear direction. Can be mounted. In the unit mounting space 33, a guide rail 34 for guiding insertion and removal of the liquid crystal display device 7, a connector 35 connected to a connector (not shown) on the liquid crystal display device 7 side during mounting, and a liquid crystal display device 7 are provided. A positioning pin 36 for positioning is provided, and in a mounted state, removal of the liquid crystal display device 7 is regulated by a lock mechanism (not shown).
[0042]
(Other embodiments)
Note that, in the above description, a liquid crystal display device installed in a room machine is used as an advertisement display device, but a display device other than the liquid crystal display device, for example, a display device such as a CRT or a plasma display panel can also be used.
[0043]
Further, as the advertisement display device, a transmission type liquid crystal display device attached to a front panel of a game console can be used. In this case, in order not to disturb the game, for example, when it is detected that the player is sitting in front of the game console, the advertisement broadcast by the liquid crystal display device is stopped and the display screen of the liquid crystal display device is transparent. The state may be switched so that the board surface of the gaming table on the back side can be viewed.
[0044]
Further, as an advertisement display device, a game liquid crystal display device incorporated in a gaming table can be used. Also in this case, when it is detected that the player is sitting in front of the gaming table, the advertisement broadcast by the liquid crystal display device may be stopped, and the screen may be switched to a game screen.
[0045]
【The invention's effect】
As described above, in the advertisement distribution system for amusement stores of the present invention, advertisements to be broadcast at each amusement store are collectively produced and distributed to each amusement store via a communication network such as the Internet. A distribution advertisement is displayed on an advertisement display device installed in a game machine or a game console.
[0046]
ADVANTAGE OF THE INVENTION According to this invention, compared with the case where each game shop produces an individual advertisement, it is possible to efficiently produce and broadcast an advertisement capable of promoting the player's visit to the shop. Since the update of the advertisement is also performed on the side of the advertisement distribution device, each game store does not need to perform maintenance such as the update of the advertisement.
[0047]
Also, since the advertisement broadcast is performed by the advertisement display device located at the eye level of the player or in the vicinity of the top and bottom thereof, it is installed on a monitor screen suspended from a ceiling or the like or in a corner of the store. Compared to the case where an advertisement is broadcast on a monitor, an effective advertisement can be broadcast in a form that is easily noticeable by a player.
[0048]
Further, by using the distribution system of the present invention, it is possible to easily construct an operation system for returning an advertisement broadcast fee to each game store. For example, it is possible to adopt an operation system (charging system) that can cover a part of the purchase cost of an expensive stand-by machine with a liquid crystal display device functioning as an advertisement display device by a part of an advertisement broadcast fee. Become. As a result, it becomes possible to promote the use of a stand-to-face machine with an advertisement display device, and it is possible to obtain an effect that it is possible to carry out more effective advertisement for an advertiser or the like at each game store.
[Brief description of the drawings]
FIG. 1 is an overall configuration diagram showing an embodiment of an advertisement distribution system for a game store to which the present invention is applied.
FIG. 2 is an explanatory diagram showing an example of an operation system using the system of FIG.
FIG. 3 is a front view showing a pachinko machine and a space machine that can be used in the system of FIG. 1;
FIG. 4 is a plan view of the pachinko machine and the machine between machines shown in FIG. 3;
FIG. 5 is a rear view of the pachinko machine of FIG. 3;
FIG. 6 is a perspective view of the machine between machines in FIG. 3;
FIG. 7 is a schematic block diagram showing a control system of the inter-machine in FIG. 3;
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Distribution system of advertisement for game stores 2 System operating company 3 Advertisement distribution device 31 Distribution advertisement database 4 Pachinko parlor 5 Hall computer (advertisement receiving device)
6 Inter-machine 7 Liquid crystal display (advertisement display)
8 Pachinko machine 9 Internet (communication network)
10 Inter-machine sales source 11 Advertiser or advertising agency

Claims (7)

An advertisement distribution device for distributing advertisements to game stores,
An advertisement receiving device that is installed at each game store and receives an advertisement for a game store from the advertisement distribution device via a communication network such as the Internet,
In order to display an advertisement provided from the advertisement receiving device, an advertisement display device mounted on a game console and / or a stand-by machine installed in the game store;
An advertising distribution system for gaming stores that has In claim 1,
An advertisement distribution system for a game arcade, wherein the advertisement display device is a liquid crystal display device mounted on the booth. In claim 1,
The advertisement distribution system for a game store, wherein the advertisement display device is a transmissive liquid crystal display device attached to a front surface of the game console. In claim 1,
The advertisement distribution device according to claim 1, wherein the advertisement display device is a game liquid crystal display device incorporated in the game console. In claim 3 or 4,
When the player sits on the gaming table, the advertisement display on the liquid crystal display device stops, and the advertisement distribution system for a game store is characterized by the following. In any one of claims 1 to 5,
The advertisement distribution system for a game store, wherein the advertisement receiving device is a hall computer that controls and monitors the drive of the game console and the machine between the devices installed in the game store. In any one of claims 1 to 6,
The advertisement receiving device has an advertisement display monitoring function of monitoring an advertisement display state including an advertisement display time by each advertisement display device and an advertisement display count,
The advertisement distribution device receives an advertisement display state data from the advertisement reception device of each game store, and has an advertisement broadcast fee calculation function of calculating an advertisement broadcast fee to be paid to each game store. A distribution system for advertisements for game stores.

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