JP2004078467A - Information distribution system for portable communication terminal - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information distribution system for a portable communication terminal capable of automatically providing information appropriately matched with the need of the user of a portable communication terminal at appropriate timing. <P>SOLUTION: This system is provided with a portable communication terminal 10 having an application program mounting function, an application program distributing server 20, and a content distributing server 30. The application program distributing server 20 issues the unique ID of the portable communication terminal 10 in response to a download request from the portable communication terminal 10, and distributes a stand-by application program attached with the unique ID to the request origin portable communication terminal 10. The portable communication terminal 10 transmits the request attached with the unique ID to the content distributing server 30, and the content distributing server 30 specifies the portable communication terminal 10 based on the unique ID, and distributes the contents matched with the attribute of the user of the portable communication terminal 10. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a portable communication terminal information distribution system that automatically distributes contents from a content distribution server to a portable communication terminal by processing of an application program downloaded and activated on the portable communication terminal.
[0002]
[Prior art]
In recent years, mobile communication terminals called browser phones having a telephone call function and an Internet connection function have become widespread. Among them, an application mounted function that can be made resident by downloading and starting an arbitrary application program has been developed. Various portable communication terminals have been announced and are generally provided.
[0003]
One of the application programs downloaded to such a mobile communication terminal is a so-called standby application program that automatically downloads and updates the latest content from a content distribution server at a predetermined timing.
[0004]
The standby application program automatically acquires various contents such as character information, image information, and audio information from the content distribution server at predetermined time intervals, and displays them on a standby screen or sounds at a set time. The processing is performed by a portable communication terminal.
[0005]
With this, the service provider such as a company places the standby application program in a downloadable state on the Internet, downloads the standby application program into the mobile communication terminal of a user who wants to use the standby application, and sends the mobile communication terminal Providing content to the users collects content fees from users and raises revenue.
[0006]
[Problems to be solved by the invention]
Conventional standby application programs are created independently for each service provider, and have no versatility. Therefore, each service provider has to create a standby application program from the beginning, and has required a great development cost. In particular, in recent years, the capacity of programs that can be downloaded to portable communication terminals has been increasing, and the contents of application programs have tended to be complicated.
[0007]
In addition, the conventional standby application program can acquire only the type of content selected by the user in advance, such as news and characters, and when the selected content is the same, the distributed content is the same. there were. With regard to ringtones and images for standby screens, users are strongly demanding differentiation and individualization from others, and it is no longer possible to satisfy them with the same ones as others.
[0008]
Therefore, when the contents supplied from the content distribution server are all the same or do not appropriately match the user's request, the user's interest in the standby application is reduced, and the use of the standby application is shortened in a short time. There is a risk of being canceled. In such a case, the service provider may not be able to make a sufficient profit and may fall into a situation where it is difficult to recover development costs.
[0009]
The present invention has been made in view of the above points, and an object of the present invention is to provide mobile communication terminal information that can automatically provide information appropriately matched to the needs of mobile communication terminal users at appropriate timing. To provide a distribution system.
[0010]
[Means for Solving the Problems]
In view of the above points, the invention according to claim 1 is a portable communication terminal having an application program loading function capable of downloading and starting an arbitrary application program, and a portable communication terminal designated in response to a download request from the portable communication terminal. An application program distribution server that distributes the application program, and a content distribution server that distributes predetermined content to the mobile communication terminal. The application program distribution server downloads the content to the mobile communication terminal and starts the content distribution. A portable communication terminal standby application program for automatically requesting the server to distribute the content and causing the portable communication terminal to execute a process of receiving the content distribution from the content distribution server; In response to a download request from the communication terminal, the mobile communication terminal standby application program is attached with the unique ID of the mobile communication terminal and distributed to the requesting mobile communication terminal. By executing the request, the request is attached to the unique ID received from the application program delivery server and transmitted to the content delivery server. When the request is received, the content delivery server, based on the unique ID information, transmits the request to the mobile communication terminal of the request source. Is specified, and the content suitable for the attribute of the user who owns the mobile communication terminal is delivered to the mobile communication terminal of the request source.
[0011]
According to the present invention, the application program distribution server attaches the unique ID of the portable communication terminal to the standby application program and distributes the unique ID to the portable communication terminal, and the portable communication terminal attaches the unique ID to the request by starting the standby application program. Automatically requesting the content distribution server to distribute the content, the content distribution server can identify the user of the mobile communication terminal based on the unique ID, and Can be delivered to
[0012]
Therefore, the user can automatically obtain content that is different from others and that meets his or her own needs, and can obtain satisfaction. On the other hand, the service provider can have the user use the standby application program for a long time, and can obtain a sufficient content fee. In the case of distributing an advertisement as content, an advertisement can be pinpointed to a highly interested user, and efficient advertisement can be performed. In particular, the standby screen of the mobile communication terminal is always seen when operating the mobile communication terminal, and a great advertising effect can be obtained.
[0013]
According to a second aspect of the present invention, in the information distribution system for a mobile communication terminal according to the first aspect, the standby application program for the mobile communication terminal causes a display unit of the mobile communication terminal to display a specified display frame, and the display frame is displayed in the display frame. And displaying the content distributed from the content distribution server.
[0014]
According to the present invention, the mobile communication terminal standby application program does not include the content, displays the display frame on the display unit of the mobile communication terminal, and displays the content in the frame when the content is received. It has only a program and is versatile. Therefore, a service provider using the present system need only create content for distribution, and can provide a service at low cost.
[0015]
According to a third aspect of the present invention, in the information distribution system for a portable communication terminal according to the first or second aspect, the standby application program for the portable communication terminal determines a timing of sending a request from the portable communication terminal to the content distribution server. It is characterized in that it can be changed with.
[0016]
According to the present invention, it is possible to change the timing of acquiring content by a user. Therefore, it is possible to appropriately change the content according to the type of content that the user desires to acquire. For example, if the content that the user desires to obtain is frequently updated, such as a stock price, by setting the access interval short, it is possible to obtain information in almost real time. If the content is not updated frequently, the communication cost can be reduced by increasing the access interval to the content distribution server.
[0017]
According to a fourth aspect of the present invention, in the information distribution system for a portable communication terminal according to the second or third aspect, when the standby application program for the portable communication terminal is clicked on the content displayed in the display frame, it is designated in advance. Clickable processing for accessing the homepage of the URL is performed.
[0018]
According to the present invention, the user can know more detailed contents of the content by clicking the content displayed in the display frame. In addition, when a service provider using the present system displays an advertisement in a display frame and performs an advertisement of the company, the service provider can easily access the company's homepage or the like, and obtain a high effect of the advertisement. be able to.
[0019]
According to a fifth aspect of the present invention, in the information distribution system for a portable communication terminal according to any one of the second to fourth aspects, the content includes character information and image information. And a process of displaying a character information display frame for displaying character information and an image information display frame for displaying image information on the display unit of the mobile communication terminal.
[0020]
According to the present invention, since the character information display frame and the image information display frame are provided, for example, only the character information can be updated to the latest information while the favorite image is displayed on the standby screen. As a result, the number of downloads of image information having a large amount of information can be reduced, and communication costs can be reduced.
[0021]
According to a sixth aspect of the present invention, in the information distribution system for a portable communication terminal according to any one of the second to fifth aspects, the content includes voice information, and the standby application program for the portable communication terminal comprises: It is characterized in that a process of emitting voice information is performed by satisfying a preset condition such as operation of a terminal or transmission / reception.
[0022]
According to the present invention, music or the like that matches the user's preference can be played at a predetermined timing. Therefore, the user can listen to music or the like that matches his or her preference without any troublesome operation, and the service provider using the present system can maintain the user's interest in the standby application program. And profits can be raised by collecting content fees.
[0023]
BEST MODE FOR CARRYING OUT THE INVENTION
Next, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic diagram illustrating the present embodiment. The present system 1 mainly includes a mobile communication terminal 10, an application program distribution server 20, and a content distribution server 30.
[0024]
As shown in FIG. 2, the mobile communication terminal 10 includes a receiving unit 11, a microphone 12, an operation button unit 13, a display unit 14, and the like, a call function as a mobile phone, a bidirectional connection with the Internet W and a server. It has a communication-capable Internet connection function and an application program loading function that can download, activate, and make it resident an application program (for example, Java (registered trademark)) that runs on the mobile communication terminal 10 side.
[0025]
The application program distribution server 20 is an Internet server, and distributes a mobile communication terminal standby application program (hereinafter simply referred to as a “standby application program”) in response to a download request from the mobile communication terminal 10. FIG. 3 is an explanatory diagram showing each unit constructed in the application program distribution server 20. The application program distribution server 20 includes a personal information registration unit 21, a unique ID issuing unit 22, a customizing unit 23, and a program distribution unit 24. The personal information registration unit 21 requests the provision of personal information regarding the user of the mobile communication terminal 10 in response to a download request of the application program from the mobile communication terminal 10 and stores the personal information input from the mobile communication terminal 10 into a personal information database. Store and register in DB. The unique ID issuing means 22 issues a unique ID dedicated to the mobile communication terminal 10 storing personal information in the personal information database DB, and stores the unique ID in the personal information database DB in a form associated with the personal information. The customizing means 23 dynamically generates an application program dedicated to the mobile communication terminal 10 by attaching a unique ID to the common application program. Then, the program distribution unit 24 distributes the application program customized for the mobile communication terminal 10 to the mobile communication terminal 10 that has issued the download request.
[0026]
The content distribution server 30 is an Internet server, and distributes content in response to a request from the mobile communication terminal 10. FIG. 4 is an explanatory diagram showing each unit constructed in the content distribution server 30. The content distribution server 30 includes a personal information extraction unit 31, a distribution condition setting table 32, a targeting unit 33, and a content distribution unit 34. The personal information extracting means 31 specifies the requesting mobile communication terminal 10 in response to the content distribution request, and extracts the personal information of the user of the mobile communication terminal 10 from the personal information database DB. The requesting mobile communication terminal 10 is specified based on the unique ID assigned to the request. The distribution condition setting table 32 sets various distribution conditions. For example, the gender, age, residence, distribution time zone, distribution time interval, and the like of the distribution destination user are set and stored. The targeting means 33 is based on the personal information of the user of the mobile communication terminal 10 extracted by the personal information extracting means 31 and the distribution condition of the content set by the distribution condition setting table 32, and The so-called targeting of selecting content that matches the attribute from the content database DB is performed. When the targeting means 33 succeeds in selecting the content suitable for the attribute of the user of the mobile communication terminal 10, the content distribution means 34 distributes the content to the requesting mobile communication terminal 10. On the other hand, when the targeting unit 33 fails to select a content that matches the attribute of the user of the mobile communication terminal 10, the predetermined content called a filler is distributed to the mobile communication terminal 10 that has made the request.
[0027]
The standby application program is downloaded to the mobile communication terminal 10 and activated, thereby automatically requesting the content distribution server 30 to distribute the content at a predetermined timing, and transmitting the content from the content distribution server 30. It receives and displays it on the display unit 14 or sounds it as a ringtone, and has no content such as image information or character information. The timing at which the request is sent to the content distribution server 30 can be freely set on the mobile communication terminal 10 side. For example, 1 minute, 5 minutes, 15 minutes, 30 minutes, 1 hour, 3 hours, 6 hours, 12 hours It can be set at predetermined time intervals, such as time, 24 hours, at the time of an incoming call, at the time of sending / receiving a mail, at the time of operating the mobile communication terminal 10, and the like.
[0028]
FIG. 5 is an explanatory diagram showing a screen displayed on the display unit 14 when the portable communication terminal is in standby mode by the processing of the standby application program. The display unit 14 displays a first area 15A and a third area 15C as character information display frames, and a second area 15B as image information display frames. Content is displayed.
[0029]
Next, an information distribution method using the portable communication terminal information distribution system 1 having the above configuration will be described below with reference to the flowchart of FIG. First, the user of the mobile communication terminal 10 accesses the application program distribution server 20 from the mobile communication terminal 10 and requests download of a standby application program (step S1).
[0030]
When the mobile communication terminal 10 makes a download request to the application program distribution server 20, an input form for personal information is displayed on the display unit 14 of the mobile communication terminal 10. When the user of the mobile communication terminal 10 operates the mobile communication terminal 10 and inputs requested items such as his / her name, age, address, etc., the personal information is sent to the application program distribution server, and the personal information registration means 21 stores the personal information in the personal information database DB, and a unique ID issuing unit 22 issues a unique ID dedicated to the user.
[0031]
The unique ID is stored in the personal information database DB in a form associated with the personal information of the user, and is further embedded in the standby application program by the customizing means 23 so that the application program dedicated to the mobile communication terminal 10 dynamically Generated. Then, the application program is distributed by the program distribution means 24 to the portable communication terminal 10 that has issued the download request (step 2).
[0032]
As soon as the application program downloaded to the mobile communication terminal 10 is activated and resident, a request for content distribution is transmitted to the content distribution server 30 (step S3). A request from the mobile communication terminal 10 to the content distribution server 30 is always assigned a unique ID.
[0033]
Upon receiving the request from the mobile communication terminal 10, the content distribution server 30 specifies the requesting mobile communication terminal 10 based on the unique ID by the personal information extracting means 31, and stores the personal information stored in the personal information database DB. , The personal information of the user is extracted. Then, based on the extracted personal information of the user of the mobile communication terminal 10 of the request source and the distribution condition of the content set by the distribution condition setting table 32, the attribute of the user of the mobile communication terminal 10 is matched. The content is selected from the content database DB and distributed to the requesting mobile communication terminal 10 (step S4).
[0034]
Of the contents distributed to the mobile communication terminal 10, character information is displayed in the first area 15A and the third area 15C, image information is displayed in the second area 15B, and sound information is sounded based on predetermined conditions. It is.
[0035]
Then, at intervals set in advance by the user, a request for providing the content is automatically transmitted from the mobile communication terminal 10 to the content distribution server 30, and the content selected by the content distribution server 30 in response to the request is transmitted. It is distributed to the mobile communication terminal 10. Therefore, the process of automatically updating the content in the mobile communication terminal 10 to the latest content is repeatedly performed.
[0036]
According to the information distribution system 1 for a mobile communication terminal, the content distribution server 30 automatically distributes the content that matches the attribute of the user of the mobile communication terminal 10, so that the user of the mobile communication terminal 10 can You can receive the latest information that matches your needs at the right time. The obtained contents are the latest news, advertisements, standby images, and ringtones different from those of others, and a sufficient feeling of satisfaction can be obtained.
[0037]
On the other hand, a service provider that provides contents using the present system 1 can appropriately provide contents attractive to users. Therefore, the user of the mobile communication terminal 10 can use the standby application program for a long period of time, can collect a sufficient content fee, and can increase profits. When an advertisement is distributed as one of the contents, an appropriate advertisement can be directly shown to a user with a high degree of interest in a pinpoint manner.
[0038]
Therefore, in the case of a conventional advertisement using an e-mail, there is a problem in that an attempt to deliver an e-mail to a large number of users of the mobile communication terminal 10 results in a delay in delivery, or an increase in traffic due to non-delivery due to a defective address. However, there is no problem in this system 1 because the mail server is not passed through. In the case of an e-mail, the function as a publicity advertisement cannot be exhibited unless the user opens the e-mail and looks at the e-mail. However, the display unit 14 of the mobile communication terminal 10 displays when the mobile communication terminal user uses the telephone. This is a place to be surely seen, and is a prime place as a place where the function of advertising can be exhibited. In the present system, a promotion advertisement suitable for the attribute of the user can be displayed in such a place, so that a very high promotion effect can be obtained.
[0039]
Further, according to the present system 1, the standby application program is a program for displaying the content distributed from the content distribution server 30 on the display unit 14 of the mobile communication terminal 1 or for sounding at a predetermined timing. Since the content itself does not include content, it has a wide versatility, and it is not necessary to create a standby application from the beginning as in the related art. Therefore, the service provider using the present system 1 only needs to create the content to be distributed from the content distribution server 30, and can greatly reduce the development cost related to the service.
[0040]
Further, according to the present system, the timing at which a request is sent from the mobile communication terminal 10 to the content distribution server 30 can be changed on the mobile communication terminal 10 side, and thus, for example, when the content is frequently updated. By setting a short access interval, information can be obtained almost in real time. If the content is not updated frequently, the communication cost can be reduced by setting a long access interval.
[0041]
Further, according to the present system 1, the user who has received the content distribution from the content distribution server 30 to the mobile communication terminal 10 can click the content displayed in the display frame 15 of the display unit 14 to specify the URL. Can access the homepage of the company, so that more detailed contents can be quickly and easily known. In addition, when a service provider using the present system displays an advertisement in the display frame 15 and performs its own advertisement, the service provider can easily lead the user to his or her homepage or the like, and achieve a higher advertisement effect. Obtainable.
[0042]
Further, according to the present system 1, the first area 15A and the third area 15C (character information display frame) for displaying character information on the display unit 14 of the mobile communication terminal 10, and the second area 15B (character information display frame) for displaying image information are provided. Since the image information display frame is displayed, for example, only the character information can be updated to the latest information while the image remains. As a result, for example, favorite images can be maintained, and the number of downloads of image information having a large amount of information can be reduced, thereby reducing communication costs.
[0043]
Further, according to the present system 1, since the voice information can be emitted from the mobile communication terminal 10 at a predetermined timing such as when the mobile communication terminal 10 is operated or transmitted / received, the user can perform a troublesome operation without any trouble. You can listen to music that matches your taste at the right time.
[0044]
Note that the present invention is not limited to the above-described embodiment, and various changes can be made without departing from the spirit of the present invention. For example, in the above-described embodiment, the application program distribution server 20 and the content distribution server 30 are physically divided into two, but may be constructed in the same server.
[0045]
Further, in the above-described embodiment, the case where the display unit 15 of the mobile communication terminal 10 is divided into three display frames 14 has been described as an example, but the number may be increased or decreased. Further, in the above-described embodiment, the first area 15A and the third area 15C are used as character information display frames, and the second area 15B is used as an image information display frame. However, various combinations are possible, and all areas are used. It may be a character information display frame.
[0046]
【The invention's effect】
As described above, according to the information distribution system for a portable communication terminal according to the present invention, the application program distribution server attaches the unique ID to the standby application program and distributes the unique ID to the portable communication terminal. To the content distribution server by requesting the content distribution server to distribute the content, the content distribution server can specify the user of the mobile communication terminal, and distributes the content suitable for the user attribute to the mobile communication terminal. be able to.
[0047]
Therefore, the user can automatically obtain content that is different from other people and that meets his or her own needs, and can obtain satisfaction. On the other hand, the service provider using this system can have the user use the standby application program for a long period of time, and can obtain a sufficient content fee. In the case of distributing an advertisement as content, an advertisement can be pinpointed to a user who is interested, and an efficient advertisement can be performed.
[0048]
According to another aspect of the invention, the mobile communication terminal standby application program does not include the content, displays a display frame on the display unit of the mobile communication terminal, and displays the content when receiving the content. It is versatile because it is only a program to be displayed inside Therefore, a user of the present system need only create content for distribution, and can provide services at low cost.
[Brief description of the drawings]
FIG. 1 is a schematic diagram illustrating an embodiment.
FIG. 2 is a schematic diagram illustrating a configuration of a mobile communication terminal.
FIG. 3 is an explanatory diagram showing each means constructed in an application program distribution server.
FIG. 4 is an explanatory diagram showing each means constructed in the content distribution server.
FIG. 5 is an explanatory diagram showing a screen displayed on a display unit when the mobile communication terminal is on standby.
FIG. 6 is a flowchart illustrating an information distribution method using the portable communication terminal information distribution system.
[Explanation of symbols]
1 Information distribution system for mobile communication terminals
10 Mobile communication terminals
20 Application program distribution server
21 Personal information registration means
22 Unique ID issuing means
23 means of customization
24 Program distribution means
30 Content distribution server
31 Personal information extraction means
32 Delivery condition setting table
33 Targeting means
34 Content distribution means

Claims (6)

A portable communication terminal having an application program loading function capable of downloading and starting an arbitrary application program, an application program distribution server delivering a designated application program in response to a download request from the portable communication terminal, A content distribution server that distributes predetermined content to the terminal,
The application program distribution server performs a process of automatically requesting the content distribution server to distribute the content by being downloaded and activated by the mobile communication terminal, and receiving the content distribution from the content distribution server. A portable communication terminal standby application program to be executed by the portable communication terminal, wherein the portable communication terminal standby application program is attached with a unique ID of the portable communication terminal in response to a download request from the portable communication terminal; To the original mobile device,
The mobile communication terminal transmits the request to the content distribution server with the unique ID received from the application program distribution server by executing the standby communication program for the mobile communication terminal,
Upon receiving the request, the content distribution server identifies the requesting mobile communication terminal based on the information of the unique ID, and converts the content that matches the attribute of the user who owns the mobile communication terminal to the requesting mobile communication terminal. An information distribution system for a mobile communication terminal, wherein the information is distributed to the mobile communication terminal. The mobile communication terminal standby application program,
The mobile communication device according to claim 1, wherein a process of displaying a prescribed display frame on a display unit of the mobile communication terminal and displaying content distributed from the content distribution server in the display frame is performed. Information distribution system for terminals. The mobile communication terminal standby application program,
The mobile communication terminal information distribution system according to claim 1, wherein a timing at which a request is sent from the mobile communication terminal to the content distribution server can be changed on the mobile communication terminal side. The mobile communication terminal standby application program,
4. The information distribution system for a mobile communication terminal according to claim 2, wherein when the content displayed in the display frame is clicked, a clickable process for accessing a homepage of a URL specified in advance is performed. . The content includes character information and image information,
The mobile communication terminal standby application program performs a process of displaying a character information display frame displaying the character information and an image information display frame displaying the image information on a display unit of the mobile communication terminal. The information distribution system for a mobile communication terminal according to claim 2. The content includes audio information,
The mobile communication terminal standby application program performs a process of emitting the voice information by satisfying a preset condition such as operation of the mobile communication terminal or transmission / reception. An information distribution system for a mobile communication terminal according to any one of the above.

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