JP2004056535A - Method and system for viewing pay television broadcasting - Google Patents
Method and system for viewing pay television broadcasting Download PDFInfo
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Abstract
Description
【０００１】
【発明の属する技術分野】
本発明は、番組の途中で広告が放送されない有料テレビ放送の視聴方法及び有料テレビ放送の視聴システムに関し、特にユーザが受信料を払う代わりに、広告専門の番組を視聴することで、広告なしの有料番組を無料で視聴可能とする有料テレビ放送の視聴方法及び有料テレビ放送の視聴システムに関する。
【０００２】
【従来の技術】
従来から、視聴者は、スポンサーが提供する広告やコマーシャル入りのテレビ、ラジオ番組等の番組をただで視聴している。これは、番組の中に強制的に広告を挿入することによって、スポンサーにとっては広告効果が期待でき、放映料を負担してもペイするからである。
【０００３】
一方、ＷＯＷＷＯＷなどのように、広告なしの番組を期待する視聴者のために、月単位あるいは番組単位で契約して、有料で視聴させる放送局が増えつつある。
【０００４】
さらに、特開平１１−１５５１３７公報に紹介されているように、有料チャネルの視聴開始時に、視聴者が広告を付加した映像と広告を付加しない映像のどちらかを選択できるようにし、視聴者が広告を付加した映像を選択した場合には、その番組映像に広告を付加して視聴させ、視聴終了後にサーバ側で、付加された広告量に応じて、視聴料を減額する方式が考案されている。
【０００５】
【発明が解決しようとする課題】
上述したスポンサー提供方式は、ただで番組を見れるものの、視聴者にとっては、コマーシャルによって番組が中断され、充分に番組を堪能できないと言う欠点があった。
【０００６】
また、上述のＷＯＷＷＯＷ方式は、逆に充分に番組を堪能できる変わりに、当然のことながら、あまり視聴しない月があっても、視聴料を毎月毎に支払わねばならないと言う問題があった。
【０００７】
さらに、上述の特開平１１−１５５１３７公報方式は、付加された広告量に応じて、視聴料が減額されるものの、付加される広告量は視聴者の意志に関わりなく決定されると言う欠点があった。
【０００８】
本発明の目的は、スポンサーのための広告専用の番組を視聴できる仕組みを提供し、この広告を見た場合のみ、ＷＯＷＷＯＷのような番組の途中で広告が放送されない番組を、ただで全部、あるいは広告を見た範囲に応じてそのチャネルの番組を無料で視聴できる仕組みを提供することにある。
【０００９】
【課題を解決するための手段】
本願の第１の発明は、有料テレビ放送の視聴方法において、広告専門の番組（以降、広告専門番組と称す）と前記番組の途中で広告が放送されない番組（以降、通常番組と称す）を放送する放送局からの放送を受信し、前記広告専門番組が視聴要求として選択されると、前記広告専門番組を表示した後、予め決められた方法により広告が視聴されている時間を確認し、視聴が終了すれば前記広告を視聴した時間に応じて予め用意されたポイント蓄積手段のポイントを積算し、前記表示を終了することを特徴とする。
【００１０】
本願の第２の発明は、第１の発明にて前記通常番組が視聴要求として選択されると、前記ポイント蓄積手段からポイントを読み出し、前記ポイントが残っている場合、前記ポイントの値に相当する時間を予め備えたタイマーに設定して前記タイマーを起動した後、通常番組を表示し、次に前記タイマーからのタイムアップの報告があるか前記タイムアップまでに視聴終了があると、前記通常番組が視聴された時間分の前記ポイントを前記ポイント蓄積手段から減算し、前記表示を終了することを特徴とする。
【００１１】
本願の第３の発明は、第１の発明の前記予め決められた方法とは、応答要求を前記広告専門番組に定期的に挿入することを特徴とする。
【００１２】
本願の第４の発明は、第１の発明の前記予め決められた方法とは、応答要求を前記広告専門番組にランダムに挿入することを特徴とする。
【００１３】
本願の第５の発明は、有料テレビ放送の視聴システムにおいて、広告専門の番組（以降、広告専門番組と称す）と前記番組の途中で広告が放送されない番組（以降、通常番組と称す）を放送する放送局と、前記放送局からの放送を受信し前記広告専門番組と前記通常番組とのどちらかを選択させるメニュー表示手段と、前記広告専門番組が視聴要求として選択されると前記広告専門番組を表示した後、予め具備した広告視聴確認手段により広告が視聴されている時間を確認し、視聴が終了すれば前記広告を視聴した時間に応じて予め用意されたポイント蓄積手段のポイントを積算し前記表示を終了する広告専門番組表示手段とを含んで構成されることを特徴とする。
【００１４】
本願の第６の発明は、第５の発明の前記広告専門番組表示手段は、前記通常番組が視聴要求として選択されると、前記ポイント蓄積手段からポイントを読み出し、前記ポイントが残っている場合、前記ポイントの値に相当する時間を予め備えたタイマーに設定して前記タイマーを起動した後、通常番組を表示し、次に前記タイマーからのタイムアップの報告があるか前記タイムアップまでに視聴終了があると、前記通常番組が視聴された時間分の前記ポイントを前記ポイント蓄積手段から減算し前記表示を終了することを特徴とする。
【００１５】
本願の第７の発明は、第５の発明の前記広告視聴確認手段は、応答要求を前記広告専門番組に定期的に挿入することを特徴とする。
【００１６】
本願の第８の発明は、第５の発明の前記広告視聴確認手段は、応答要求を前記広告専門番組にランダムに挿入することを特徴とする。
【００１７】
「作用」
本発明では、ユーザは受信料を払う代わりに、自分の好きな時に好きな時間だけ広告を視聴し、それにより溜まった無料受信度数のポイントを好きな時に使用することによりユーザの好きな時に有料番組を無料で視聴することを可能とする。
【００１８】
【発明の実施の形態】
次に、本発明の実施の形態について図面を参照して詳細に説明する。
【００１９】
図１は、本発明の一実施の形態を示すブロック図である。
【００２０】
図１を参照すると、本発明の実施の形態は、ユーザ１と、受信端末２側と、放送局３とから構成される。
【００２１】
受信端末２において、メニュー表示手段２１はユーザ１に通常番組か広告専門番組を選択させる機能を有し、通常番組表示手段２２はメニュー表示手段２１で通常番組が選択された場合に、ポイント蓄積手段２７からポイントを読み出し、ポイントが残っている場合はタイマー２８を起動しタイマーからのタイムアップの割り込みが起こるか、その途中で視聴が終了するまで通常番組を表示した後、通常番組が視聴された時間分のポイントをポイント減算手段２６によりポイント蓄積手段２７から減算する。また、広告専門番組表示手段２３は広告専門番組が選択された場合に、広告専門番組を表示した後、視聴が終わるまで広告視聴確認手段２４により広告が視聴されていることを確認し、広告の視聴の程度に応じてポイント積算手段２５によりポイント蓄積手段２７のポイントを積算する。広告視聴確認手段２４は広告が視聴者に視聴されていることを決められたアルゴリズム（後述）によって確認する。また、ポイント積算手段２５はポイント蓄積手段２７にポイントを加算し、ポイント減算手段２６はポイント蓄積手段２７からポイントを減算する。ポイント蓄積手段２７は広告専門番組が視聴された時間に応じて加算され、通常番組が視聴された時間に応じて減算されたポイントを蓄積する。タイマー２８は視聴者に通常番組を表示出来る時間を監視し、タイムアップ時に通常番組表示手段２２に通知する。
【００２２】
放送局３は通常の番組を送信する通常番組送信手段３１とスポンサー用の広告専用の番組を送信する広告専門番組送信手段３２から構成されている。
【００２３】
次に、本発明の動作について図２のフローチャートを用いて説明する。
【００２４】
本発明では、まずユーザが受信端末の電源を入れ起動すると（ステップＡ１）、メニュー表示手段２１によりメニューを表示する（ステップＡ２）。次に、メニューが選択され（ステップＡ３）、通常番組が選択された場合に、通常番組表示手段２２はポイント蓄積手段２７からポイントを読み出し、ポイントが残っているかどうかを確認する（ステップＡ８）。ステップＡ８において、ポイントが残っている場合、ポイントの値に相当する時間をタイマーに設定して、タイマー２８を起動し（ステップＡ９）た後、通常番組を表示し（ステップＡ１０）、次にタイマーからのタイムアップの割り込みを監視し（ステップＡ１１）、タイムアップが起こるか、その途中で視聴終了が起こると（ステップＡ１２）、通常番組が視聴された時間分のポイントをポイント減算手段２６によりポイント蓄積手段２７から減算し（ステップＡ１３）、放映を終了する（ステップＡ１４）。尚、タイムアップ時は、ポイント蓄積手段２７のポイントの値は０となる。
【００２５】
ステップＡ３で、広告専門番組が選択された場合に、広告専門番組表示手段２３は、広告専門番組を表示した後（ステップＡ４）、広告視聴確認手段２４により広告が視聴されていることを確認し（ステップＡ５）、視聴が終了すれば（ステップＡ６）、広告の視聴の程度に応じてポイント積算手段２５によりポイント蓄積手段２７のポイントを積算し（ステップＡ７）、終了する（ステップＡ１４）。
【００２６】
次に、上述した広告視聴確認手段２４が広告が視聴者に視聴されていることを確認する手法について、その実施例を述べる。
【００２７】
スポンサーは、広告をまとめて、視聴者に見てもらうことと引き替えに、本来有料で視聴させる広告なしの番組を無料、あるいは割り引きで視聴させるのであるから、視聴者が広告を見たという保証を担保する必要がある。そのための手法としては、例えば、視聴者が見ていさえすれば必ず答えられるようなクイズや質問を、図３に示すようにランダムにあるいは定期的に挿入するか、あるいは、指定されたボタンの押下要求をランダムにあるいは定期的に挿入する方法が考えられる。
【００２８】
広告専門番組表示手段２３は、クイズや質問に対する回答の正解が、何番目までとあっているかにより、時間軸上でどの辺まで広告を見たかを判断し、１００パーセントと判断すれば、広告なしの通常番組を予め決められた期間（例えば２４時間）無料で視聴できるだけのポイントをポイント蓄積手段２７に蓄積し、５０パーセントと判断すれば、広告なしの通常番組をそれに相当する期間（例えば１２時間）無料で視聴できるだけのポイントをポイント蓄積手段２７に蓄積する。
【００２９】
【発明の効果】
以上説明したように、本発明は、スポンサーのための広告専用の番組を視聴できる仕組みを提供し、この広告を見た場合のみ、ＷＯＷＷＯＷのような番組の途中で広告が放送されない番組を、全部、あるいは広告を見た範囲に応じてそのチャネルの番組を無料で視聴できる仕組みを提供することことにより、視聴者は広告が放送されない有料番組を無料で視聴できる時間を任意に担保出来る効果がある。
【図面の簡単な説明】
【図１】本発明の一実施の形態を示すブロック図である。
【図２】本発明の動作を説明するフローチャートである。
【図３】本発明の広告視聴確認手段２４の動作説明図である。
【符号の説明】
１ ユーザ
２ 受信端末
３ 放送局
２１ メニュー表示手段
２２ 通常番組表示手段
２３ 広告専門番組表示手段
２４ 広告視聴確認手段
２５ ポイント積算手段
２６ ポイント減算手段
２７ ポイント蓄積手段
２８ タイマー
３１ 通常番組送信手段
３２ 広告専門番組送信手段[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a pay television broadcast viewing method and a pay television broadcast viewing system in which an advertisement is not broadcast in the middle of a program, and in particular, a user can watch an advertisement-specific program instead of paying a reception fee, thereby eliminating an advertisement. The present invention relates to a pay television broadcast viewing method and a pay television broadcast viewing system that enable pay programs to be viewed for free.
[0002]
[Prior art]
2. Description of the Related Art Conventionally, viewers have watched advertisements provided by sponsors and programs such as television and radio programs with commercials for free. This is because the advertisement effect can be expected for the sponsor by forcibly inserting the advertisement into the program, and the sponsor pays for the broadcasting fee.
[0003]
On the other hand, for viewers who expect a program without advertisements, such as WOWOW, there are an increasing number of broadcast stations that make contracts on a monthly basis or on a per-program basis and watch the programs for a fee.
[0004]
Further, as introduced in Japanese Patent Application Laid-Open No. 11-155137, at the start of viewing of a pay channel, a viewer can select either a video to which an advertisement is added or a video to which no advertisement is added. In the case of selecting a video with the addition of, a method has been devised in which an advertisement is added to the program video for viewing, and after the viewing is completed, the viewing fee is reduced on the server side in accordance with the added advertisement amount. .
[0005]
[Problems to be solved by the invention]
The sponsor-provided system described above has a drawback that, although the program can be watched for free, the viewer is interrupted by the commercial and cannot enjoy the program sufficiently.
[0006]
The WOWOW system described above, on the other hand, has a problem that, instead of being able to fully enjoy a program, a viewer must pay a viewing fee every month even if there is a month in which the user does not watch much.
[0007]
Further, the above-mentioned Japanese Patent Application Laid-Open No. H11-155137 has a drawback that, although the viewing fee is reduced according to the added advertisement amount, the added advertisement amount is determined regardless of the viewer's intention. there were.
[0008]
An object of the present invention is to provide a mechanism for viewing a program dedicated to an advertisement for a sponsor. Only when this advertisement is watched, a program such as WOWWOW, in which an advertisement is not broadcast in the middle of a program, is completely or entirely. It is an object of the present invention to provide a mechanism for viewing a program on a channel for free according to a range in which an advertisement is viewed.
[0009]
[Means for Solving the Problems]
According to a first aspect of the present invention, in a pay television broadcast viewing method, a program dedicated to advertisement (hereinafter, referred to as an advertisement specialized program) and a program to which an advertisement is not broadcast in the middle of the program (hereinafter, referred to as a normal program) are broadcast. When a broadcast from a broadcasting station to be received is received and the advertisement-specific program is selected as a viewing request, the advertisement-specific program is displayed, and then the time during which the advertisement is being viewed by a predetermined method is confirmed. Is completed, the points of the point accumulating means prepared in advance are accumulated according to the time at which the advertisement is viewed, and the display is terminated.
[0010]
According to a second aspect of the present invention, when the normal program is selected as a viewing request in the first aspect, points are read from the point accumulating means, and when the points remain, the points correspond to the value of the points. After setting the timer with a preset time and starting the timer, a normal program is displayed, and then, when there is a time-up report from the timer or when the viewing ends by the time-up, the normal program is displayed. Is subtracted from the point accumulating means for the point of time of viewing, and the display is terminated.
[0011]
According to a third aspect of the present invention, the predetermined method according to the first aspect is characterized in that a response request is periodically inserted into the advertisement specialized program.
[0012]
According to a fourth aspect of the present invention, the predetermined method according to the first aspect is characterized in that a response request is randomly inserted into the advertisement-specific program.
[0013]
According to a fifth aspect of the present invention, in a pay television broadcast viewing system, a program specialized in advertisement (hereinafter, referred to as an advertisement specialized program) and a program in which an advertisement is not broadcast in the middle of the program (hereinafter, referred to as a normal program) are broadcast. A broadcasting station, a menu display means for receiving a broadcast from the broadcasting station and selecting one of the advertisement specialty program and the normal program, and the advertisement specialty program when the advertisement specialty program is selected as a viewing request. Is displayed, the time during which the advertisement is viewed is confirmed by the advertisement viewing confirmation means provided in advance, and when the viewing is completed, the points of the point storage means prepared in advance are accumulated according to the time at which the advertisement was viewed. And an advertisement specialized program display means for ending the display.
[0014]
A sixth invention of the present application is the advertisement specialty program display means of the fifth invention, wherein when the normal program is selected as a viewing request, a point is read from the point storage means, and when the point remains, After setting the timer corresponding to the value of the point to a timer provided in advance and starting the timer, a normal program is displayed, and then there is a time-up report from the timer or the viewing ends by the time-up. When there is, the point for the time when the normal program is watched is subtracted from the point accumulating means, and the display is terminated.
[0015]
According to a seventh aspect of the present invention, in the fifth aspect, the advertisement viewing confirmation means periodically inserts a response request into the advertisement specialty program.
[0016]
According to an eighth invention of the present application, the advertisement viewing confirmation means of the fifth invention randomly inserts a response request into the advertisement specialty program.
[0017]
"Action"
According to the present invention, instead of paying the reception fee, the user views the advertisement at his / her desired time for as long as desired, and pays at the time of the user's choice by using the points of the free reception frequency accumulated at that time. Enables free viewing of programs.
[0018]
BEST MODE FOR CARRYING OUT THE INVENTION
Next, embodiments of the present invention will be described in detail with reference to the drawings.
[0019]
FIG. 1 is a block diagram showing one embodiment of the present invention.
[0020]
Referring to FIG. 1, the embodiment of the present invention includes a user 1, a receiving terminal 2, and a broadcasting station 3.
[0021]
In the receiving terminal 2, the menu display means 21 has a function of allowing the user 1 to select a normal program or an advertisement specialty program, and the normal program display means 22 has a point storage means when the normal program is selected on the menu display means 21. The point is read from 27, and if the point remains, the timer 28 is activated, and the timer is started. The timer is interrupted, or the normal program is displayed after the normal program is displayed until the end of the viewing in the middle. The points for the time are subtracted from the point accumulation means 27 by the point subtraction means 26. In addition, when the advertisement-specific program is selected, the advertisement-specific program display means 23 displays the advertisement-specific program, and then confirms that the advertisement is being viewed by the advertisement-viewing confirmation means 24 until the viewing is completed. The points of the point accumulation means 27 are accumulated by the point accumulation means 25 according to the degree of viewing. The advertisement viewing confirmation means 24 confirms that the advertisement is being viewed by the viewer by an algorithm (described later) determined. The point accumulating means 25 adds points to the point accumulating means 27, and the point subtracting means 26 subtracts points from the point accumulating means 27. The point accumulating means 27 accumulates points which are added according to the time at which the advertisement specialty program was viewed and subtracted according to the time at which the normal program was viewed. The timer 28 monitors the time during which a normal program can be displayed to the viewer, and notifies the normal program display means 22 when the time is up.
[0022]
The broadcasting station 3 includes a normal program transmitting means 31 for transmitting a normal program and an advertisement-specific program transmitting means 32 for transmitting a sponsor-dedicated advertisement-specific program.
[0023]
Next, the operation of the present invention will be described with reference to the flowchart of FIG.
[0024]
In the present invention, first, when the user turns on and starts the receiving terminal (step A1), a menu is displayed by the menu display means 21 (step A2). Next, a menu is selected (step A3), and when a normal program is selected, the normal program display means 22 reads out points from the point storage means 27 and checks whether or not points remain (step A8). If points remain in step A8, a time corresponding to the value of the points is set in the timer, the timer 28 is activated (step A9), and then a normal program is displayed (step A10). When the time-up occurs or the viewing ends in the middle (step A12), the point for the time during which the normal program was viewed is pointed by the point subtracting means 26. The subtraction is performed from the storage means 27 (step A13), and the broadcast ends (step A14). When the time is up, the value of the point of the point accumulating means 27 becomes 0.
[0025]
If an advertisement-specific program is selected in step A3, the advertisement-specific program display means 23 displays the advertisement-specific program (step A4), and then confirms that the advertisement is being viewed by the advertisement-viewing confirmation means 24. (Step A5) When the viewing is completed (Step A6), the points of the point accumulating means 27 are accumulated by the point accumulating means 25 in accordance with the degree of viewing of the advertisement (Step A7), and the processing ends (Step A14).
[0026]
Next, a description will be given of an embodiment of a method in which the advertisement viewing confirmation means 24 confirms that an advertisement is being viewed by a viewer.
[0027]
Sponsors give assurance that viewers have seen the ad because, in exchange for having the viewer watch the ad, the program is essentially free and discounted, without paying for the ad-free program. Need to be secured. As a technique for this, for example, a quiz or a question that can be answered only by the viewer at random is inserted randomly or periodically as shown in FIG. 3, or a designated button is pressed. A method of randomly or periodically inserting requests is conceivable.
[0028]
The advertisement-specific program display means 23 determines to which side the advertisement has been viewed on the time axis depending on the number of correct answers to the quiz or the question, and if it is determined to be 100%, there is no advertisement. In the point accumulating means 27, points that can be viewed free of charge for the normal program for a predetermined period (for example, 24 hours) are accumulated in the point accumulating means 27, and if it is determined to be 50%, the normal program without advertisement is stored in the corresponding period (for example, 12 hours). 3.) Points that can be viewed for free are stored in the point storage means 27.
[0029]
【The invention's effect】
As described above, the present invention provides a mechanism that allows a user to view a program dedicated to an advertisement for a sponsor. Only when the user sees the advertisement, all programs for which an advertisement is not broadcast in the middle of a program such as WOWWOW can be displayed. , Or by providing a mechanism that allows viewers to view programs on that channel free of charge according to the range in which the advertisement is viewed, has the effect that viewers can arbitrarily secure the time during which they can watch free programs that do not broadcast advertisements for free. .
[Brief description of the drawings]
FIG. 1 is a block diagram showing an embodiment of the present invention.
FIG. 2 is a flowchart illustrating the operation of the present invention.
FIG. 3 is a diagram illustrating the operation of the advertisement viewing confirmation means 24 of the present invention.
[Explanation of symbols]
1 User 2 Receiving terminal 3 Broadcasting station 21 Menu display means 22 Normal program display means 23 Specialized program display means 24 Advertising viewing confirmation means 25 Point accumulation means 26 Point subtraction means 27 Point accumulation means 28 Timer 31 Normal program transmission means 32 Advertising specialty Program transmission means
Claims (8)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2002211869A JP4603232B2 (en) | 2002-07-22 | 2002-07-22 | Pay TV broadcast viewing method and pay TV broadcast viewing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2002211869A JP4603232B2 (en) | 2002-07-22 | 2002-07-22 | Pay TV broadcast viewing method and pay TV broadcast viewing system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| JP2004056535A true JP2004056535A (en) | 2004-02-19 |
| JP4603232B2 JP4603232B2 (en) | 2010-12-22 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2002211869A Expired - Lifetime JP4603232B2 (en) | 2002-07-22 | 2002-07-22 | Pay TV broadcast viewing method and pay TV broadcast viewing system |
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| JP (1) | JP4603232B2 (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2007274238A (en) * | 2006-03-30 | 2007-10-18 | Fujitsu Ltd | Pay content delivery server and program |
| JP2014130517A (en) * | 2012-12-28 | 2014-07-10 | Square Enix Holdings Co Ltd | Content providing system, content providing device, client device, control method, and program |
| JP2016053971A (en) * | 2015-11-06 | 2016-04-14 | 株式会社スクウェア・エニックス・ホールディングス | Program, recording medium, information processing apparatus, control method, and content providing system |
| JP2016178403A (en) * | 2015-03-19 | 2016-10-06 | カシオ計算機株式会社 | Information output device, information output method, and program |
-
2002
- 2002-07-22 JP JP2002211869A patent/JP4603232B2/en not_active Expired - Lifetime
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2007274238A (en) * | 2006-03-30 | 2007-10-18 | Fujitsu Ltd | Pay content delivery server and program |
| JP2014130517A (en) * | 2012-12-28 | 2014-07-10 | Square Enix Holdings Co Ltd | Content providing system, content providing device, client device, control method, and program |
| US9571542B2 (en) | 2012-12-28 | 2017-02-14 | Square Enix Holdings Co., Ltd. | Content providing system, device, and control method for providing different increments based on selected advertisement |
| JP2016178403A (en) * | 2015-03-19 | 2016-10-06 | カシオ計算機株式会社 | Information output device, information output method, and program |
| JP2016053971A (en) * | 2015-11-06 | 2016-04-14 | 株式会社スクウェア・エニックス・ホールディングス | Program, recording medium, information processing apparatus, control method, and content providing system |
Also Published As
| Publication number | Publication date |
|---|---|
| JP4603232B2 (en) | 2010-12-22 |
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