JP2004012894A - Specific business terminal and advertisement information provision device for the same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a terminal which prepares advertisement information at a low cost and can easily display this information at the terminal for specific business to be directly operated by a user of an ATM (Automatic Teller Machine), etc., and an advertisement information provision device for the same. <P>SOLUTION: The terminal is a terminal to display the advertisement information provided through a network from a host computer, captures the advertisement information consisting of at least one advertisement and transfers the information through the network to the host computer or a server. The advertisement information provision device is an advertisement information provision device to provide a plurality of the terminals with the advertisement information through the network, captures the advertisement information consisting of at least one advertisement transferred through the network from the at least one terminal among a plurality of the terminals and stores the information. The advertisement information provision device broadcast delivers the stored advertisement information. The advertisement information provision device can also include charging means for charging value according to the storing and delivery of the advertisement information and the display at the terminals. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an apparatus for providing advertisement information to a user via a terminal for a specific business, such as an automatic teller machine (hereinafter, referred to as an ATM) installed in a financial institution.
[0002]
[Prior art]
Terminal devices for specific services such as ATMs are directly operated by an unspecified number of people, and are installed throughout the town by financial institutions such as banks, consumer finance companies, and credit companies. More than 100,000 units.
The ATM is a device for making a cash deposit with a user. The operation screen of the ATM may display not only transaction information but also an advertisement, that is, a commercial, in view of the waiting time of the transaction. ing. The displayed commercial is usually the product information of the financial institution itself.
[0003]
Such commercials are usually created on a financial institution's accounting host computer and stored in its database. Then, they are collectively downloaded at the start of operation of the ATM, and are displayed in a fixed format according to a subsequent transaction with the user.
[0004]
[Problems to be solved by the invention]
Conventionally, since the creation or updating of commercial information has an effect on the accounting software of the host computer, the updating requires dedicated personnel having specialized skills, and the updating requires a considerable amount of time.
In addition, in order to create commercial information, an order may be placed from a specialized trader or manufacturer, which is disadvantageous in terms of cost. In addition, the content of commercials has been limited to one-sided information provision by financial institutions, and commercials have not been provided in accordance with users' requests.
[0005]
SUMMARY OF THE INVENTION It is an object of the present invention to provide a terminal for a specific business directly operated by a user such as an ATM, which can prepare advertisement information at a low cost and easily display the advertisement information, and an advertisement information providing apparatus therefor. That is.
[0006]
[Means for Solving the Problems]
A terminal according to the present invention is a terminal that displays advertising information provided from a host computer via a network, a capturing unit that captures advertising information including at least one piece of advertisement, and a network that transmits the captured advertising information to a network. Transfer means for transferring the data to the host computer or the server via the host computer or the server.
[0007]
An advertisement information providing apparatus according to the present invention is an advertisement information providing apparatus for providing advertisement information to a plurality of terminals via a network, and at least one of the plurality of terminals transferred from the at least one terminal via the network. An advertisement information storage unit that fetches and stores advertisement information composed of one piece of advertisement, and an advertisement information distribution unit that broadcasts the stored advertisement information to each of the plurality of terminals. Features.
[0008]
BEST MODE FOR CARRYING OUT THE INVENTION
Embodiments of the present invention will be described in detail with reference to the accompanying drawings.
FIG. 1 shows an embodiment of the present invention, and shows an entire configuration of a system including an advertisement information providing device.
The ATM 10 is connected to the server 50 via the local area network 60. The server 50 is also connected to a personal computer 30 (hereinafter, referred to as a PC 30) via a local area network 60, a gateway 40 for connecting different types of networks, and the Internet 70. In the present embodiment, the terminal is connected to an ATM or the like via the local area network 60. However, the terminal may be connected to a wide area network (WAN) in order to accommodate ATM deployed at a nationwide level.
[0009]
The server 50 is a host computer having the ATM 10 and the PC 30 as terminals. The server 50 has a transaction function of performing an original financial transaction with the ATM 10 or the PC 30, a function of storing advertisement information uploaded from the outside in its magnetic storage device (not shown), and a function of the ATM 50 or the PC 30. A function of downloading the advertisement information stored and stored. The server 50 may be further connected to an accounting mainframe system (not shown) for ATM transactions.
[0010]
In the present embodiment, one ATM 10 or one PC 30 is shown for ease of explanation, but the present invention assumes a large number of automatic teller machines or personal computers.
The ATM 10 is a cash dispensing machine, and has a function of executing a cash deposit and withdrawal transaction in response to a user's request, a function of displaying advertisement information, and a function of taking in advertisement information from the connected scanner 20a and storing it in a server. 50 and a function of uploading.
[0011]
The PC 30 is a normal personal computer, and has a function of executing a transaction that does not involve the transfer of cash, such as transfer of money between accounts, a balance inquiry, and the like, and a function of displaying advertisement information in accordance with a user's request. It has a function of taking in the advertisement information from the scanner 20b and uploading it to the server 50.
FIG. 2 shows a detailed functional configuration of the ATM 10 shown in FIG. Here, the ATM 10 is connected to the server 50 by the communication processing unit 11. The communication processing unit 11 has a function of communicating advertisement information and image data, as well as a function of communicating data relating to transactions with the server 50. Data relating to the transaction is passed to the transaction processing unit 12. The transaction processing unit 12 has a function of performing transaction processing relating to cash deposit, which is the original business processing of the ATM 10. The result of the transaction processing is displayed on the display 21 via the display unit 13. The user performs an interactive operation with the ATM 10 by displaying the display 21 and operating the operation panel 22. Such transaction processing is a business function unique to the ATM 10 and is not directly related to the present invention, so that a more detailed description is omitted.
[0012]
The advertisement information from the communication processing unit 11 is stored in the advertisement information file 15 via the download processing unit 14a. The advertisement information may consist of a plurality of advertisements. Preferably, the plurality of advertisements are stored according to search information stored in search information file 16 to facilitate user search. The advertisement information stored in the advertisement information file 15 is displayed on the display 21 via the display unit 13 by the advertisement information display processing unit 17. The display of the advertisement information is displayed, for example, so as to divide the screen half in parallel with the display of the original transaction business. Alternatively, either the original transaction display may be exclusively displayed using the entire screen.
[0013]
A scanner 20a is also connected to the ATM 10. The paper-like advertisement placed on the scanner 20a is captured by the scanning processing unit 19 and stored in the image data file 18 as image data. The stored image data is uploaded to the server 50 via the communication processing unit 11 by the upload processing unit 14b. As a result, the advertisement on the paper can be captured as advertisement information by the ATM 10. The function of taking in the advertisement information need not be provided in all ATMs connected to the server 50, but may be provided in a specific ATM. In addition, the upload processing unit 14b may perform registration, that is, upload to the server 50, in cooperation with the registration processing program 23 that enables the user to perform an interactive registration process.
[0014]
FIG. 3 is a diagram showing a data example of the search information shown in FIG.
As shown in the figure, (a) In the search correspondence table 1, it is assumed that the classification is made according to the analysis of the user's needs, for example, for each living field such as shopping and education. The title is given under one category and specifies a specific advertising name. The association item is associated with an image file of the advertisement itself given the title. On the other hand, as shown in (b) search correspondence table 2, each title can be linked to a general network such as the Internet. This makes it possible to extract information that can be browsed on the Internet starting from the displayed advertisement, and to add various information to the advertisement information.
[0015]
FIG. 4 shows a processing procedure of the advertisement information providing device shown in FIG.
Here, in the PC 30, a paper advertisement is captured by the scanner 20b and stored in an image file (see FIG. 2) (step S1). Next, the image file is uploaded to the server 50 (step S2). The server 50 stores the received image file in its own magnetic storage device (not shown) (Step S3). Although the upload of the advertisement is performed by the PC 30, the upload may be performed by another ATM including the ATM 10. Next, the server 50 charges the registration fee for the stored advertisement information (step S4). Step S4 is unnecessary when providing the advertisement information is free. The advertisement information may be charged not only at the time of registration but also at the time of distribution to a terminal including an ATM or at the time of display on the terminal.
[0016]
On the other hand, the ATM 10 downloads the advertisement from the server 50 (step S5). Since all the advertisement information stored in the server 50 is expected to have a huge size, the advertisement information is downloaded, for example, by requesting the server 50 as necessary. The downloaded advertisement information may include a plurality of advertisements. Thereafter, the ATM 10 performs an original cash deposit ATM transaction in accordance with the operation of the user (step S6). In response, server 50 performs a corresponding ATM transaction (step S7).
[0017]
In the ATM transaction at step S5, the ATM 10 determines occurrence of a waiting time (step S8). The waiting time may be, for example, a time lag that occurs when the server 50 further inquires of a mainframe system (not shown in FIG. 1) related to an account when an inquiry is made to the server 50 for balance inquiry. If such a waiting time occurs, the ATM 10 displays the previously downloaded advertisement information on the screen (step S9). Note that this display may not only display a single advertisement screen but also display an advertisement search screen to provide search and display of advertisements according to the needs of the user.
[0018]
FIG. 5 shows a display example of the advertisement information. As described in the flowchart shown in FIG. 4, the advertisement information can be captured by performing a scanning process on a normal paper-shaped advertisement such as the example of the advertisement paper in FIG. Then, the image information, that is, the image file, is uploaded to the server 50, and is downloaded to each of the ATM 10 and the PC 30 when the operation of the PC 30 is started. Then, the advertisement information is displayed as an advertisement according to the screen progress of the original transaction processing. This is shown in (b) an example of advertisement display.
[0019]
FIG. 6 shows an operation example of the advertisement information display program.
In this example, instead of displaying advertisements unilaterally to the user during the processing of cash deposits, etc., a search screen is provided to the user, and more detailed information is reflected to reflect the needs of the user. 4 illustrates a method for providing advertising information.
Here, (a) the search screen displays a plurality of classification items that can be instructed to be selected, and allows the user to select. (B) The title display screen displays titles that can be selected and instructed in the selected category. When the user selects and instructs an arbitrary title, the advertisement is displayed as shown in (c) an advertisement display screen.
[0020]
FIG. 7 shows a screen example of the advertisement information registration processing program 23 shown in FIG. As shown in the figure, on the (a) classification input screen, selectable classifications of the advertisement information to be registered are displayed. (B) On the title input screen, the title is displayed together with the image data of the advertisement information after being scanned and captured. The information on the classification, title, and association with the image file input on the above two screens is reflected in a search correspondence table as shown in FIG.
[0021]
FIG. 8 shows a processing procedure of the advertisement information registration processing program shown in FIG.
First, the registration processing program 23 displays a classification input screen, and receives a selection input of a classification by a key input of the operation panel 22 by the user (step S11). Next, in response to the user's scanning operation on the advertisement page using the scanner 20a, the registration processing program 23 captures the advertisement information composed of the advertisement page as image data (step S12) and displays a title input screen (step S12). Step S13). At this time, the image on the advertisement page is displayed as it is, and the title on the advertisement page is displayed as a captured title by OCR processing.
[0022]
Next, the registration processing program 23 appropriately determines the file name of the image data, and associates the classification, the title, and the file name of the advertisement (step S14). Next, the file of the image data is transmitted to the server 50 together with the classification and the title, and the registration is completed (step S15). The server 50 stores the received image file and reflects the information of the classification, title, and file name in a search correspondence table as shown in FIG.
[0023]
In the above embodiment, it is possible to easily provide the user with familiar advertisement information from an ATM device installed in a financial institution such as a loan company or a bank. The advertisement information can be taken into the system as image data by scanning a paper surface such as a flyer. This import can be registered not only by ATM but also by a personal computer connectable to the Internet. Therefore, production and preparation of advertisement information can be performed at low cost. Registration of advertising information can be performed not only by the person who installed the terminal such as an ATM but also by the general public, and the additional information service can be widely opened to the public even with the conventional dedicated terminal for specific business. Becomes possible.
[0024]
Although the ATM has been described as a terminal for providing advertisement information, the terminal and the advertisement information providing device according to the present invention are not limited to such a terminal, but are terminals used by ordinary people, for example, a book search terminal in a library, The present invention is also applicable to a map search terminal in an institution and a guide terminal in a commercial facility such as a department store.
[0025]
【The invention's effect】
As described above, with the terminal and the advertisement information providing device according to the present invention, advertisement information can be prepared at low cost and easily displayed on a specific business terminal directly operated by a user such as an ATM. Become.
[Brief description of the drawings]
FIG. 1 is a block diagram illustrating an overall configuration of a system including an advertisement information providing device according to an embodiment of the present invention.
FIG. 2 is a block diagram showing a detailed functional configuration of the ATM 10 shown in FIG.
FIG. 3 is a diagram showing a data example of search information shown in FIG. 1;
FIG. 4 is a flowchart showing a processing procedure of a system including the advertisement information providing device shown in FIG. 1;
FIG. 5 is a diagram showing a display example of advertisement information.
FIG. 6 is a diagram showing an operation example of an advertisement information display program.
FIG. 7 is a diagram showing an example of a screen of a registration processing program for advertisement information shown in FIG. 2;
8 is a flowchart illustrating a processing procedure of an advertisement information registration processing program illustrated in FIG. 2;
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 10 Automatic teller machine 11 Communication processing part 12 Transaction processing part 13 Display part 14a Download processing part 14b Upload processing part 15 Advertising information file 16 Search information file 17 Advertising information display processing part 18 Image file 19 Scanning processing part 20 Scanner 21 Display 22 Operation panel 23 Registration processing program 30 Personal computer 40 Gateway 50 Server 60 Local area network 70 Internet

Claims (6)

A terminal for displaying advertisement information provided from a host computer via a network,
Capturing means for capturing advertisement information comprising at least one piece of advertisement;
Transfer means for transferring the fetched advertisement information to the host computer or server via a network. 2. The terminal according to claim 1, further comprising: means for displaying search information for searching for one piece of advertisement in the advertisement information. The terminal according to claim 1, wherein the capturing unit captures the advertisement information as image information. An advertisement information providing device that provides advertisement information to a plurality of terminals via a network,
An advertisement information storage unit configured to capture advertisement information including at least one piece of advertisement transferred from at least one of the plurality of terminals via the network, and store the advertisement information;
Advertisement information distribution means for broadcasting the stored advertisement information to each of the plurality of terminals;
An advertisement information providing device comprising: The advertisement information providing device according to claim 4, wherein the advertisement information storage unit includes a unit that stores advertisement information supplied without passing through the network. 5. The advertisement information providing apparatus according to claim 4, further comprising a charging unit for charging a fee in accordance with storage and distribution of the advertisement information or display on the terminal.

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