JP2003348253A - Advertisement system for internet telephone - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement system for the Internet telephone which inexpensively realizes an advertisement system using the Internet telephone. <P>SOLUTION: A telephone exchange 100 comprises: a gateway (GW) 150 which houses a key telephone set 110 and an SLT/FAX 120 in extension and makes a voice speech from these terminal into an IP packet; a gate keeper (GK) 400 which performs IP address retrieval of a telephone opposite party between respective GWs and performs telephone exchange on the Internet 300; and the Internet 300 connecting the respective GWs 150 and the GK 400. The GK 400 has a function for inputting advertisement contents and its switching timing and distributing them to the respective GWs, which store the contents and switching timings and send the advertisement contents to the telephone set 110 at the designated switching timing whenever a call is originated from the telephone set connected to the telephone exchange 100. <P>COPYRIGHT: (C)2004,JPO

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an Internet telephone system using the Internet, and in particular, stores advertisement contents in a gatekeeper (hereinafter referred to as GK) which is essential when searching for a communication partner via the Internet. And distributes the content information to each gateway (hereinafter, referred to as GW) at a predetermined timing, and transmits an advertisement at a predetermined timing to an existing circuit-switched telephone system connected to each GW. And
BACKGROUND OF THE INVENTION The present invention relates to an advertising system for Internet telephony in which advertising advertisements are widely spoken to Internet telephone users, and Internet communication costs are reduced or reduced by advertising revenue.

[0002]

2. Description of the Related Art With the spread of the Internet, various services are provided by the Internet. Services using the Internet include advertising services for companies and products, information search services, Internet FAX, Internet telephone, and the like. Internet phone calls
This is a call system for making a call using the Internet. According to Internet telephony, users can talk to other Internet users in Japan and overseas simply by connecting to the nearest provider. This has the advantage of being dramatically cheaper. In Japan, the Internet telephone service was started in 1997, and in the future, it is expected that the main body of the telephone service will be the Internet telephone instead of the conventional subscriber telephone.

[0003] For example, Japanese Patent Application Laid-Open No. 11-55408 discloses a "telephone system for transmitting advertisement information" and Japanese Patent Application Laid-Open No. 2001-1551.
No. 86192, “information terminal and service information communication system”. The former discloses a system for transmitting advertising information in an Internet telephone service using the Internet. In this patent publication, advertising content is connected to the Internet as an independent device as an advertising information transmitting device. In addition, the switching control of the advertisement information (voice) and the telephone voice is performed by a call information exchange control device connected to the Internet in a lump at a time for all network connection devices (gateway: G
W) is configured to perform switching control.

[0004]

According to the telephone system for transmitting advertisement information disclosed in the above prior art, a content server (advertisement information transmission device) for storing advertisement information is independently provided on the Internet. They need to be prepared, which increases costs in terms of capital investment. Further, the timing generation itself for transmitting the advertising content to each GW connected to the Internet is performed by a call information exchange control device (GK).
To perform control collectively. Therefore, when the number of GWs to be controlled increases, there is a problem that it is necessary to replace or improve the performance of the call information exchange control device itself.

[0005]

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems of the prior art, and the switching control between the voice and the advertisement information is originally performed by the GW without preparing a new dedicated advertisement information transmitting device. In place of the pseudo dial tone, pseudo ring back tone (ring tone), music on hold, etc. generated within the GW, it can be implemented locally in each GW, and the advertising information is provided in the standard configuration of GK and GW constituting the Internet telephone It is an object of the present invention to provide an Internet telephone system capable of efficiently and inexpensively constructing an Internet telephone system capable of transmitting an Internet telephone, and reducing or making free the telephone charges of the Internet telephone by the advertisement revenue.

[0006]

SUMMARY OF THE INVENTION In order to solve the above-mentioned problems, an advertisement system for an Internet telephone according to the present invention employs the following characteristic configuration.

(1) In an Internet telephone in which a plurality of telephone exchanges, each connected to a plurality of telephone terminals, are connected to the Internet via a gateway to enable communication between the telephone terminals, the Internet includes An advertising system in an Internet telephone for connecting a gatekeeper having an advertising content distribution function in addition to a telephone exchange function on the Internet, wherein the gatekeeper distributes the advertising content to the gateway.

[0008] (2) The advertisement system according to the above (1), wherein each of the gateways includes an advertisement content storage unit that stores advertisement content distributed from the gatekeeper.

(3) The Internet according to (1) or (2), wherein the gatekeeper comprises a switching timing distribution unit for inputting and temporarily storing a switching timing for transmitting the advertising content to the telephone terminal that has called the advertisement. Advertising system on the phone.

(4) Each of the gateways periodically or at a predetermined timing downloads the advertisement content and the switching timing from the gatekeeper, and the advertisement in the Internet telephone according to (1), (2) or (3) above. system.

(5) In an Internet telephone which enables voice communication with a communication partner on an IP network using a gatekeeper and a plurality of gateways, the gatekeeper stores means for storing advertising contents as voice information, and Means for distributing the advertising content from the gatekeeper to the respective gateways under predetermined conditions, wherein each of the gateways transmits the advertising content to the gateway, An advertising system for Internet telephones, comprising: means for transmitting the advertising content on condition.

(6) The predetermined conditions for transmitting the advertisement content to each of the telephone terminals under the gateway include a call progress tone (pseudo dial tone (DT), a ring tone (RBT) used in a conventional telephone network. As an alternative to the method of (5), the advertisement system for the Internet telephone according to the above (5), wherein the system is set for each of the gateways until the call partner answers the call, while the call is on hold, at predetermined times or intervals after the start of the call.

(7) The predetermined condition for distributing the advertising content stored in the gate keeper to each of the gateways is that the content is distributed for each access from each of the gateways, monthly, weekly, daily, hourly, or the like. (5) or (6) the advertising system for Internet telephone by setting external parameters.

[0014]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The configuration and operation of a preferred embodiment of an advertisement system for an Internet telephone according to the present invention will be described below in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram showing a configuration of a preferred embodiment of an advertisement system for an Internet telephone according to the present invention. The advertisement system for an Internet telephone shown in FIG. 1 includes a plurality of telephone exchanges 100 or 200 connected to the Internet 300 via GWs 150 or 250, respectively, and a GK 400 connected to the Internet 300. The GWs 150 and 250 respectively include the advertisement content storage units 151 and 251 and the switching timing storage unit 15.
2,252. The GK 400 includes an advertising content distribution unit 401 and a switching timing distribution unit 40.
Contains 2.

In the advertising system for Internet telephone shown in FIG. 1, telephone exchange devices 100 and 200 are provided.
Are key telephones 110 and 210 and analog telephones (SLT) and FAX (SLT / FAX) 12.
0 and 220 are accommodated in the extension. And GW150, 2
50 uses IP (InternetPr) for voice calls from these terminals.
otocol) Packetize. The GK 400 searches for the IP address of the other party between the GWs, and
Perform telephone exchange on 0. The Internet 300 connects the GWs 150, 250 and the GK 400. GK
400 has a function of inputting the advertising content and the switching timing thereof and distributing it to each of the GWs 150 and 250. Each of the GWs 150 and 250 stores the advertisement contents and the switching timing and stores the telephone exchange devices 100 and 20.
Every time there is a call from the telephone connected to the telephone 0, the advertisement content is transmitted to the telephone at the designated switching timing.

Next, FIG. 2 shows the telephone exchange apparatus 1 shown in FIG.
00 shows a detailed configuration. The telephone exchange device 100 includes a key telephone interface (I / F) 111 that accommodates the key telephone 110, an analog telephone I / F 121 that accommodates the SLT / FAX 120, and these terminals and a GW described later.
Exchange unit 130 for exchanging voice calls with a line including telephone and main control unit 14 for controlling communication of telephone exchange device 100 as a whole.
0. GW150 is Internet 3
00 is connected to the switching unit 130 for exchanging the existing line, the voice from the switching unit 130 is converted into an IP packet, and the reverse is used to restore the IP packet and connect to the switching unit 130. G
W150 may be built in telephone exchange device 100. The telephone exchange device 200 may have the same configuration as the telephone exchange 100.

On the other hand, the GK 40 on the Internet 300
“0” searches for the IP address of the other party from the telephone number called from each of the GWs 150 and 250. In addition to the function as a GK for performing a telephone exchange on the Internet 300, the GWs 150, 2
50 has a function as a central distribution device for distributing advertisement content information and switching timing. Therefore, the GK 400 includes an advertising content distribution unit 401 for inputting and temporarily storing advertising content, and each GW 1
A switching timing distribution unit 402 for inputting and temporarily storing a switching timing to be transmitted to a telephone that has called out the advertisement content within 50 and 250 is provided.

Each of the GWs 150 and 250 downloads advertisement content and switching timing information from the GK 400 periodically or at a predetermined timing. And GW1
Advertising content storage units 151 and 251 in 50 and 250
And the switching timing accumulating units 152 and 252 respectively. As described above, every time there is a call from each of the telephones 110 and 210 connected to the telephone exchange devices 100 and 200, the switching timing storage unit 15 of the GWs 150 and 250
The advertisement contents 151 and 251 stored at the switching timing stored in the terminals 2 and 252 are transmitted to the telephones 110 and 210 to realize the advertisement by voice of an Internet telephone.

The configuration and operation of the preferred embodiment of the advertisement system for Internet telephone according to the present invention have been described above in detail. However, it should be noted that such an embodiment is merely an example of the present invention and does not limit the present invention in any way. It will be readily apparent to those skilled in the art that various modifications can be made in accordance with the particular application without departing from the spirit of the invention.

[0021]

As is apparent from the above description, according to the advertisement system for Internet telephone of the present invention, the following remarkable practical effects can be obtained. That is, without placing a dedicated wide information transmission device for storing advertisements on the Internet, an advertisement system for Internet telephones can be realized at low cost only with GWs and GKs necessary for realizing Internet telephones.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram of a preferred embodiment of an advertisement system in an Internet telephone according to the present invention.

FIG. 2 is a detailed configuration diagram of a telephone exchange device of the advertisement system in the Internet telephone of FIG. 1;

[Explanation of symbols]

100, 200 telephone exchange 110, 210 button telephone 111 button telephone I / F 120, 220 SLT / FAX 121 analog telephone I / F 130 Exchange unit 140 Main control unit 150, 250 Gateway (GW) 151, 251 Advertising content storage 152, 252 switching timing accumulation unit 300 Internet 400 Gatekeeper (GK) 401 Advertising Content Distribution Department 402 Switching timing distribution unit

Continuation of front page    F term (reference) 5K024 AA05 AA32 AA77 BB03 CC01                       FF06                 5K030 GA18 HA08 HB01 HC01 HD03                       HD06 JA07                 5K051 AA03 AA05 BB01 BB03 CC00                       DD03 DD13 EE02 EE06 FF07                       GG06 HH17 HH18 HH26 JJ04                 5K101 KK16 KK18 LL00 LL01 MM07                       NN13 NN21 NN48 QQ08 QQ18

Claims (7)

[Claims] 1. An Internet telephone, wherein a plurality of telephone exchanges, each connected to a plurality of telephone terminals, are connected to the Internet via a gateway to enable communication between the telephone terminals. A gatekeeper having an advertising content distribution function in addition to the telephone exchange function described above, wherein the gatekeeper distributes the advertising content to the gateway; 2. The advertisement system according to claim 1, wherein each of the gateways includes an advertisement content storage unit that stores advertisement content distributed from the gatekeeper. 3. The gate keeper according to claim 1, wherein the gate keeper comprises a switching timing distribution unit for inputting and temporarily storing a switching timing for transmitting the advertising content to the telephone terminal that has made the call. Advertising system for Internet telephone as described. 4. The advertisement according to claim 1, 2 or 3, wherein each of the gateways downloads the advertisement content and the switching timing from the gatekeeper periodically or at a predetermined timing. Advertising system. 5. An Internet telephone that enables voice communication with a communication partner on an IP network using a gatekeeper and a plurality of gateways, wherein the gatekeeper stores advertising content as voice information and the gate. Means for distributing the advertising content from the keeper to each of the gateways under predetermined conditions, wherein each of the gateways stores the distributed advertising content and a subordinate telephone exchange device under predetermined conditions. And a means for transmitting the advertising content. 6. A predetermined condition for transmitting said advertising contents to each telephone terminal under said gateway is a call progress tone (pseudo dial tone (DT), ring tone (RBT)) used in a conventional telephone network. 6. The advertisement in the Internet telephone according to claim 5, wherein the advertisement is set for each of the gateways until the call partner answers the call, on hold, or at a predetermined time or interval after the start of the call. Advertising system. 7. The predetermined condition for distributing the advertising content stored in the gate keeper to each of the gateways may be such that the content is distributed for each access from each of the gateways, monthly, weekly, daily, hourly, or externally. 7. The advertisement system according to claim 5, wherein the advertisement is set by parameters.