JP2003303274A - Bidirectional and continuous marketing strengthening- type business for creating new business in which enterprise and individual person participate, and system for growing talent - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a continuous marketing strengthening-type business and a talented personnel bringing-up system by bidirectionaly tying an individual person desiring a new business to be realized and an enterprise desiring expansion of a business. <P>SOLUTION: The business and the system comprise a business and talent growing system 14 constituted of an information control means for operation-controlling personal information of the individual 30 and enterprise information of the enterprise 32 to be opened, a matching execution means for matching the specified individual with the specified enterprise continuously by a computer through screening, an education executing means for recording the business of which the undertaking is desired to be promoted by the matched specified individual, expansion and growth of the enterprise, and a change process thereof, to be worked into teaching materials, and for executing education for both the specified individual and the specified enterprise, a consulting executing means for executing consulting as to management, and a support means for supporting creation of the business by the specified individual, and for supporting the expansion and growth of the specified enterprise. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a bidirectional and continuous marketing enhancement type business and a human resource development system in which a company and an individual or a company and a company participate to create a new business. More specifically, by using a computer network, companies and individuals or companies in different industries are connected to each other, and actual business information is stored in a database (hereinafter, D).
(Also referred to as B), the database is used as a teaching material to educate companies and individuals or a plurality of companies in different industries, and as a result, support the realization of new business for individuals, and for companies, The present invention relates to a management support system that supports business expansion. In addition, the present invention creates a database of data actually obtained at a business site, uses the database as a teaching material, and further as a commercial material, and uses an individual or a company user of the education support system (hereinafter, also referred to as a participant).
However, while solving the problems that actually occurred in business, while acquiring practical knowledge and ideas that can be used in practice, and contributing to the profit of the company, business support and human resource development of the users or users (participants) of the education support system. Is realized.

[0002]

2. Description of the Related Art Conventionally, the number of matching processes between a recruiting company and a job seeker, which is conventionally performed in so-called human resources banks, is usually only once. In addition, so-called cross-industry exchange meetings between multiple companies aiming to carry out joint projects, tie-ups, and mergers are continued at a monthly pitch. However, at the cross-industry exchange meetings, the exchange meetings are merely being held continuously, and the current situation is that the outcomes leading to joint projects, alliances, and mergers have not been achieved.

For example, a plurality of companies of different industries cooperate with each other to develop teaching materials that can be products in a place called schooling, and new products, new technologies, or new services inspired by individuals are pooled through companies and individuals. Will not be given any guidance to improve the ability that is lacking in the realization of new products, new technologies or new services, and in such schooling, product development, R & D, production or securing of distribution routes, etc. For marketing, one company or individual and the other company or individual interact with each other (that is, one company and the other is the instructor, or the other individual or company is the instructor, rather than being directed by a specific instructor). I could never get advice.

[0004] The conventional education method for human resource development in the general business field mainly provides one-way knowledge from the lecturer to the participants. There are also educational institutions that use business case studies that imitate Western business schools as teaching materials. Furthermore, universities and junior colleges provide students with one-way theoretical knowledge. Especially at universities and junior colleges, lectures on successful experiences by inviting successful entrepreneurs are the main teaching materials. In addition, the result of human resource development is not directly connected to daily work, or the result of human resource development does not reach the desired target.

In addition, participants in human resource development are often limited locally.

[0006] In the conventional generally held seminars related to human resource development in the business field for adults and one-way knowledge provision from lecturers to participants conducted by schools, knowledge is sure However, there is a problem that it does not lead to the solution of the problem that is actually facing. In addition, for the purpose of solving such problems, there are educational institutions that conduct participatory education by using business case studies that imitate Western business schools as teaching materials, but they are used as teaching materials. In many cases, the cases are far from the actual business problems of the participants, and they do not directly solve the actual business problems of the participants.
These educational institutions are very academic and often used in case studies of large companies, which is especially useful for participants of small and medium-sized enterprises, but is far from the actual business issues of participants. In many cases Furthermore, it is possible to increase theoretically in the form of providing theoretical knowledge to students in a one-way way, which is usually carried out at universities and junior colleges, but there is a gap in practical use at business sites. In many cases, it cannot be used in reality, and it does not lead to solving problems at the business site.

Further, when the company bears the cost related to the human resource development of the participants, it is difficult to clearly evaluate the result, and the company side becomes reluctant to develop the human resource depending on the performance trend of the company. . In addition, there are cases in which participants leave the workplace and interfere with their daily work. In some cases, the results of human resource development efforts do not lead to a direct benefit to the company, that is, a visible profit.

To summarize the above-mentioned conventional techniques, they are roughly divided into training (or schooling) and exchange meetings. In the case of the conventional exchange meeting, although there is a business card exchange meeting, information exchange meeting, etc., a group is created under certain conditions and a network is constructed
There is no artificial and sufficient support for establishing a new business or realizing a new business. On the other hand, in the case of conventional training, on the premise that training is generally different from practice, the training goal has been set from the beginning, and the content of the training is fixed in principle (fixed. There is no adjustment / feedback for specific problems). In addition, the content of the training is set in advance based on the set curriculum, centering on the training location and regular fees.

The object of the present invention is to solve the above-mentioned conventional problems, and cooperate in the development of teaching materials in which one company or individual and the other individual or company can be a product in the place of real or virtual schooling. In the schooling that can be done by two or more people in marketing such as product development, research and development, production or securing distribution routes, interactively (that is, the job seeker becomes the lecturer, the recruiting side becomes the lecturer. To obtain advice and to request the ability of the other person to improve his / her ability, and the request can be an educational goal, and the assets that the corporation currently possesses (that is, the products and / or services that the corporation owns) We will provide a continuous matching system aimed at business creation that can be used as a teaching material and also as a commercial material, A continuous bidirectional marketing-enhanced business that realizes the bidirectional relationship between an individual who wants to realize business and a company that wants to expand business or a company that wants to expand business in different industries It is to provide a human resource development system.

[0010]

The first aspect of the present invention is as follows.
It is a two-way continuous marketing-enhanced business and human resource development system that simultaneously satisfies the individual's desire to create new business and expand and develop the enterprise, and has personal background, ability, special skill, business ability to improve, and An individual manages and manages personal information owned by the individual regarding a specific business that the individual wants to start a business or realizes a business partner, and corporate information owned by a company desiring to expand the business, and the personal information and the corporate information as necessary. Information management means for disclosing information, matching execution means for continuously matching a specific individual with a specific company through schooling based on the company information and personal information, and the specific individual matched by the matching execution means The business that the entrepreneur or business partner wants to realize, The expansion and development of the company and the process of the transformation of the company, create a database, process the database into teaching materials, and provide education to the specific individual and the specific company through schooling. In addition to conducting business analysis based on the original, consulting means for conducting management consulting continuously through schooling, and supporting the creation of the business that the specific individual wants to start as a new business, and the expansion and development of the specific company. It is a two-way, continuous marketing-enhanced business and human resource development system consisting of support means for supporting

[0012] A second aspect of the present invention is a network type interactive continuous marketing enhancement type business and human resource development system implemented via the Internet, which is connected to the Internet and is operated by the human resource development operator. The virtual schooling means to be operated and managed, the information processing devices of a plurality of companies and individuals connected to the Internet, and the server of the virtual schooling means are transmitted and stored in an electronic storage medium via a website. Information management means for disclosing to the participants corporate information and personal information relating to product or service development, research and development, production or distribution routes of the plurality of companies and individuals based on a predetermined format, and the corporate information and personal information Using computers to create new businesses and / Or for businesses that wish to expand and develop, determine the excess or deficiency from people, goods, money, time and information, select two or more specific companies and / or individuals, and then select the optimal combination through the virtual schooling means. A matching execution means for determining and a process of change of a new business or a business desired to be expanded and developed of two or more specific companies and / or individuals determined by the matching execution means are recorded in an electronic storage medium, Educational execution means for forming a database, processing the database into teaching materials, and continuously educating the specific two or more companies and individuals through the virtual schooling means, and the specific two or more based on the database Set goals and develop educational curriculum for companies and / or individuals in Means and a consulting means for conducting business analysis on a computer based on the database and continuously conducting consulting on management through the virtual schooling means. By the virtual schooling means, new business creation and corporate Expansion and development are supported, and based on the database, it is equipped with teaching material development means that uses the product development, research and development, production or distribution route that the company currently owns as teaching material, and the company information hopes for expansion and development of the company. A network-type interactive and continuous marketing-enhanced business and human resource development system, characterized in that the information is owned by a company, and the personal information is owned by an individual who wishes to improve his / her ability or start a business. Is.

[0012] A third aspect of the present invention is a company participation registration system applied to the network type interactive and continuous marketing strengthening type business and human resource development system, wherein the company information is general information of the company. Information, products handled, objectives and methods of expansion and development, and plans, the company information is registered through a website managed and operated by the company and personnel training operators, and the company information is recorded in an electronic storage medium. It is a company participation registration system characterized in that it is made a database and the company information is disclosed to users of the network type company and human resource development system on a website or in writing.

A fourth aspect of the present invention is an individual participation registration system applied to the network type interactive continuous marketing strengthening type business and human resource development system, wherein the personal information is a profile of the individual. The ability to utilize for business, the field of business ability that the individual wants to improve, whether or not the individual wishes to act as an entrepreneur or business partner, and the future business vision of the individual. Information is registered through a website managed and operated by a company and a human resource development person, the personal information is recorded in an electronic storage medium and made into a database, and is provided to users of the network type enterprise and human resource development system. It is an individual participation registration system characterized by being published on the website or in writing.

A fifth aspect of the present invention is a selection system applied to the network type interactive and continuous marketing enhancement type business and human resource training system, which is managed and operated by a company and a human resource developer. Based on the company information and personal information matching processed by a computer including a website, the needs of the company and the needs of the individual are diagnosed, items common to the needs of the company and the individual are extracted, and an optimum company is established. A selection system for selecting a combination with an individual, wherein the item common to the needs of the company and the individual is at least one of matching requirement items such as people, goods, money, time, and information. It has a feature.

Further, the individual may have a step of browsing and searching the corporate information.

A sixth aspect of the present invention uses the network type interactive and continuous marketing strengthening type business and human resource development system to continuously analyze and evaluate to reduce the risk of matching, An educational system in which the business ability required of the other party is an educational target, and in order to improve the business ability of a specific company and a specific individual extracted by the matching execution means, a reality owned by the specific company. Business related data is processed as a teaching material for which marketing-enhanced business development and human resource development are established, and a step of providing the teaching material to both the specific company and the individual. It is an educational system characterized by being trained as desired human resources while being engaged in.

[0017] A seventh aspect of the present invention is a business case database construction system using the network type interactive and continuous marketing enhancement type business and human resource development system, which is provided by the company. A business case database construction system in which business-related data is edited / published and made into teaching materials, and at the same time constructed as a business case database.

An eighth aspect of the present invention is a human resource development system for developing business-related ability using the network type interactive marketing strengthening and training type human resource development system, wherein the company is the actual business of its own. A human resource development system characterized by including a step of using a market research such as an automated telemarketing when collecting related information and a step of processing the collected information into a teaching material.

Further, the business-related ability is preferably marketing ability.

A ninth aspect of the present invention is a system using the network type interactive and continuous marketing enhancement type business and human resource development system, wherein the company and the individual develop a new business, The process leading up to the development of the new business and management information are continuously accumulated on the website managed and operated by the human resource development person, stored in the electronic storage device, and constructed as a database. The system is characterized in that the background to the development of new business and management information are utilized as teaching materials and materials for business support, consulting, and human resource development related to corporate management.

A tenth aspect of the present invention is a network type interactive continuous marketing enhancement type business and human resource development system for simultaneously satisfying the wishes regarding expansion and development of a plurality of companies. An information management means for operating and managing the company information owned by the company and releasing the company information as necessary, a matching execution means for matching two or more specific companies through schooling based on the company information, The process of expansion and development and change of the specific two or more companies matched by the matching execution means is recorded, a DB is created, the DB is processed into a teaching material, and the plurality of companies are educated through schooling. Based on the educational execution means and the DB, analyze the business on a computer and continuously manage the business through schooling. Consulting means for executing the consulting and the a particular company continued marketing enhanced business and personnel training system bidirectionally, characterized in that it consists of supporting means for supporting the expansion and development of.

The eleventh embodiment of the present invention is a system for detecting / extracting and matching an optimum partner applied to the network type interactive bidirectional continuous marketing enhancement type business and human resource development system. hand,
Improve the success of matching by measuring the business performance of the business after matching with respect to multiple parameters that are the basis of the matching database of corporate or individual participants, processing the measured performance, and changing the parameter value. This is a feedback matching system.

It is preferable that the business record is one or more data consisting of a group consisting of sales, profit ratio, number of users expanded, and new business development.

The human resource development implementer (or human resource development institution) who is the provider of the network type interactive continuous marketing enhancement type business and human resource development system of the present invention (that is, the organizer of the system) is the Internet or the like. Manages and operates a website that can be used on a computer network that goes through a public line. In the present invention, the human resource trainer (or human resource development institution) functions as a virtual schooling in which a teacher (or an instructor) and a student (or a participant) are connected in a virtual space through a computer network. However, it goes without saying that the system of the present invention is applied to a school that actually exists. The human resource development implementer (or human resource development institution) is a company that wishes to expand or develop its company on the website or other medium and an individual who wishes to improve his / her ability or to start a business (hereinafter also referred to as "trainee"). We will recruit users (or participants) of the network type interactive and continuous marketing enhancement type business and human resource development system.

[0025] The company that applied has a general company information of the company, products and services handled, the theme of expansion and development, a specific purpose, and a method through a website managed by a human resource development implementing organization (or other Method) to register in the company chart. This information is stored in an electronic storage medium linked to a website managed and operated by the human resource development executing agency. The human resource development implementing agency has deeper information about participants (corporations) (management profile, latest financial statements,
Business plans, product characteristics, sales records, etc.) are stored in a database, analyzed, and appropriately processed by the human resource development implementing agency, and the minimum necessary outline is published on the website. Make this information available to participants ("corporations" and / or "individuals") who have appropriate rights.

In addition, an individual trainee who wishes to improve his or her own ability or to start a business needs to have personal information such as his or her personal history, ability, special skill, business ability to be improved, and whether or not he / she wants to be an entrepreneur. Register for individual student charts through a website that you administer / operate. This information is stored in an electronic storage medium linked to a website managed and operated by the human resource development executing agency. Deeper information (personal aptitude, family structure, data at the time of interview, etc.) of participants (individual participants) is accumulated in the database,
Aptitude is analyzed. This information will be appropriately processed by the human resource development agency, and the minimum necessary outline will be made public on the website to the participants who have the appropriate rights.

The company chart and the individual student chart are stored in an electronic storage medium managed and operated by a human resource development implementing institution and made into a database. This information will be published on the website, and both companies and individuals will search the database for the best possible business partners for each other using the search software operating on the website. In addition, the human resource development practitioner will search for the optimal combination of business partners based on the deeper information that is not published on the website, and recommend that the matching person become a partner.

In order to improve the business ability of both participating companies and individual students, the actual business-related data (financial statements, sales results, shares, etc.) provided by the companies utilize the editing publishing system and the editing publishing method. Stored in an electronic storage medium that is managed and operated by a human resource development implementing agency,
Database is created. The database-related business data is processed as teaching materials,
It is used as a business case for studies.

[0029] Further, general marketing materials obtained by the actual activities of the company are stored in an electronic storage medium owned by the human resource development institution in a form linked with automated telemarketing via the Internet and stored in a database. It is processed as a teaching material and is used in the school to be described later, mainly for business-related ability development with marketing ability development in mind.
Data can be used by individual students, participating companies, and schools as needed to apply it to education and marketing activities. These mainly write, read, search and analyze information data mainly on websites and computer terminals on the Internet.

With these business cases as the center of teaching materials, the human resource development implementing organization operates a human resource development school, and a virtual business school (hereinafter simply referred to as "virtual business school" on a website that opens on a computer network through a general public line). "School") and a school with classrooms run in parallel.

[0031] In particular, in the case where a company and an individual student are combined to satisfy the wishes of both parties and both parties agree as business partners, practical education using the process of actual new business creation and corporate expansion and development as teaching materials. Will be conducted mainly at the above-mentioned school. The process of creating a new business and the expansion and development of a company is recorded in an electronic storage medium managed and operated by a human resource development institution from the software for writing on the website centering on the editing and publishing system and the editing and publishing method, and stored in a database. To be done. The human resource development organization creates teaching materials from these databases, and these teaching materials are reflected in the above-mentioned schools.

[0032]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiment 1 An embodiment of a network type interactive and continuous marketing enhancement type business and human resource development system (hereinafter referred to as a system) of the present invention will be described with reference to FIG. . First, the human resource development implementing institution (or human resource development person) 14 prepares the server 10 which is connectable to the Internet 21 and is equipped with software for browsing, searching, counting, analysis and the like. A database 11, which is an electronic storage medium, is connected to the inside or outside of the server 10 using a network such as a LAN. The teaching material / material 12 is a form in which the contents of information existing in the database 11 can be aggregated, analyzed, searched, and processed to be utilized as a teaching material or material. This teaching material
The material 12 is linked with the database 11 electronically or in another form, and is updated in real time or periodically (monthly or weekly).

The contents of the database 11 are recorded in a format as shown in FIGS. 2A and 2B, and are recorded on an electronic storage medium such as paper or a magnetic storage device.

Note that C sample 1, C sample 2, C sample 3, ... C sample n in FIG. 2A indicates a company that is a user of the system of the present invention, and P sample in FIG. 2B. 1, P sample 2, P sample 3, ... P sample n represent individuals who are users of the system of the present invention.

In FIGS. 2A and 2B, A, B, C,
D, E and a, b, c, d, e indicate marketing results (for example, financial power, planning power, presence / absence of personal connections, type and amount of information possessed, speed (time), motivation, etc.) . An example of this is shown in Table 1.

[0036]

[Table 1]

The information on the recorded marketing result is stored on paper or an electronic storage medium, and based on the analysis result by the computer (information management means) 10,
The optimal combination for companies 32 _{1 to} 32 _n or individuals 30 ₁ to 30 _m is virtual schooling 1 described later.
Matched by 3. At the time of matching, for example, as shown in Table 2, companies, individuals, people, goods, money,
After the marketing results for each item of time and information are compared and extracted (see (c) of FIG. 2), they are provided for browsing of the companies 32 _{1 to} 32 _n or individuals 30 ₁ to 30 _m ,
The extraction result is analyzed (see (a), (b) and (c) of FIG. 3) and / or the analysis result is stored in an electronic storage medium.

[0038]

[Table 2]

On the other hand, regarding the contents of the human resource development executing agency 14, participants of companies 32 _{1 to} 32 _n or individuals 30 ₁ to 30 _m (hereinafter, also referred to as participants) are the marketing who entered the human resource developing implementation organization 14. Employees or individuals of companies that mainly collect management information. This participant has a purpose such as a person who wants to start a new business from the position of utilizing actual marketing data, a company who wants to start a new business, etc.
Those (or companies) who want to improve their insufficient or inadequate abilities.

Further, companies 32 _{1 to} 32 _n or individuals 30 ₁
The data held by .about.30 _m is information on the product or service development, research and development, production or distribution route of companies and individuals. The company or individual 31
Is data that is held by the server 10, is transmitted to the server 10 of the human resource development institution 14 via the Internet 21, and after being received by the server 10, uses an electronic medium such as a magnetic disk or a paper or other medium to implement human resource development. It is recorded in the database 11 of the recording means (or storage device) in the institution 14, analyzed by the information management means A and A ′, and stored in the recording means 11. This recording means 1
The teaching material / material 12 is a database in which the contents of 1 are aggregated, analyzed, searched, and processed to be utilized as teaching materials and materials. This teaching material / material 12 is a recording means 1
It is linked electronically or in some other way with 1 and is updated regularly in real time or weekly or monthly.

In the virtual schooling 13 on the virtual space on the Internet 21, the participants are provided with the teaching materials / materials 12 under the guidance of the instructor in the human resource development institution 14.
Using the data accumulated in the recording means and the recording means, they take the educational program of the ability improvement required to achieve the goal to start their own business. The instructor in this embodiment is not limited to a company or a third party other than an individual student,
Rather, companies and individuals who have been given the opportunity to combine the results of the above-mentioned matching, or both one company and the other, sometimes become lecturers and attendees, which is the greatest feature that has never existed before.

In particular, the marketing data collected about the actual marketing problems faced by each participant (or each company) is aggregated in real time as the teaching material / material 12. Participants receive appropriate interviews and / or paper tests based on the relevant teaching materials / materials from the instructor or the partner of the matching process, which leads to the solution of problems (for example, realization of new business creation). Under the guidance, each participant can utilize it for his / her own marketing activities.

Means for developing teaching materials using the goods and / or services currently owned by the company as teaching materials based on the DB defined in the appended claims are (I) each of the present inventions. A process of creating a DB of products and / or services of each company involved in a network-type interactive continuous marketing enhancement type business and human resource development system of the company, (II) product, distribution, price and promotion (communication )
4), and (III) a step of setting a target market image based on the result processed in the step (II) and the result of the market research by telemarketing.

The contents of the network type interactive continuous marketing enhancement type business and human resource development system according to the embodiment of the present invention are summarized as follows. The consulting support required for the purpose of creating a new business by matching is combined as a consulting schooling. The setting items that are fixed are only the participants and the schooling period, only a gradual flow is set for the content, and consulting-type marketing that changes the content to solve individual issues (problems) is adopted. ing. Therefore, the participants are mainly on-site (OJT), for example, matching that occurs by know-how, network, matching preparation with initial data, opinion exchange, information exchange necessary for about once a week (real and / or virtual) schooling. The content of the schooling is the preparation of conditions (solution of issues) for.

FIG. 4 is a flow chart summarizing the network type interactive and continuous marketing enhancement type business and human resource development system of the present invention.

Embodiment 2 A data construction method for matching according to the present invention will be described.

FIG. 2A shows an example of a format for company input. C sample 1, C sample 2, C sample 3, ..., C sample n in the table represent arbitrary users on the company side of this system. Input items A, B, C, D in the table,
E, ..., X are company information of the company directly input by the user of each company using a terminal connected to the Internet or entered in the entry format sheet. Here, X does not mean X in alphabetical order, but represents an arbitrary item in an abstract manner. As an example of input items A, B, C, D, E, ..., X, annual sales, operating profit, net sales, number of employees, capital, president's age, president's commitment degree, annual product planning number Enter fields related to corporate management, such as fields requiring new partners and number of business years.

FIG. 2B shows an example of a personal input format. P sample 1, P sample 2, P sample 3, ..., P sample n in the table represent arbitrary users of the individual of this system. Input items a, b, c, d in the table
e, ..., X are the corporate information of the individual directly input by each user using a terminal connected to the Internet or entered in the entry format sheet. Here, x does not mean pure x in the alphabet, but represents an arbitrary item in an abstract manner. Gender as an example of input items a, b, c, d, e, ..., x,
Enter information about the individual, such as age, years of industry experience, the type of industry in which they want to play an active role, and networks.

The input items A, B, C, D, E, ..., X and a, b, c, d of FIG. 2A and FIG.
Although e, ..., X are used as the elements of evaluation and matching as they are, they are weighted for higher accuracy. The weighted elements are A ′, B ′,
C ′, D ′, E ′, ..., X ′, and the relations with the input items A, B, C, D, E ,.

A ′ = k _A A + α _A B ′ = k _B B + α _B C ′ = k _C C + α _C D ′ = k _D D + α _D E ′ = k _E E + α _E ... X ′ = k _X X + α _X

Here, k _A , k _B , k _C , k _D , k _E , ...
• k _X is a coefficient set for weighting, and α _A , α
_B , α _C , α _D , α _E , ... α _X are constants.

Similarly, each element after weighting is a ′,
b ′, c ′, d ′, e ′, ..., X ′, and the relationship with the input items a, b, c, d, e ,.

A ′ = k _a a + β _a b ′ = k _b b + β _b c ′ = k _c c + β _c d ′ = k _d d + β _d e ′ = k _e e + β _e ... x ′ = k _x x + β _x

Where k _a , k _b , k _c , k _d , k _e , ...
• k _x is a coefficient set for weighting, β _a , β
_b , β _c , β _d , β _e , ... β _x are constants.

FIG. 2C shows individual matching evaluation. The evaluation items for matching, that is, the matching categories, are MC1, MC2, MC3,
..., MCn (n is an arbitrary natural number), and examples of implementation are "creativity / planning ability", "management ability / leadership", "product / service", "equipment, business continuity /
Stability ”,“ financing / profitability ”,“ experience ”,“ grace ”,“ network ”, etc., and Table 1 is an example.

The evaluation value of each matching category for the n-th sample is the category evaluation (MCC) of C sample n and the category evaluation (MC of P sample n).
P) is calculated and stored.

Matching category values MC1, MC
The category evaluation (MCC) of C sample n corresponding to 2, MC3, ... MCn is MCC1, MCC2, MCC3,
... MCCn, calculated by addition, subtraction, multiplication and division of an appropriate combination of each element A ', B', C ', D', E ', ..., X'after weighting in FIG. To be done.

Further, the category evaluation (MC
P) corresponds to MCP1, MCP2, MCP3, ...
.., MCPn, and the addition, subtraction, multiplication and division of an appropriate combination of a ', b', c ', d', e '..., x'of each element after weighting in FIG. It is calculated.

Matching category value MC1 is MCC
1 and MCP1, MC2 is MCC2 and MCP2
, MC3 is decided by MCC3 and MCP3,
MCn is determined by MCCn and MCPn.

FIG. 3 is an example in which the matching degree of each matching category is visually represented by the calculated value. 3A, 3B, and 3C show evaluations of the matching categories MC1, MC2, and MC3, respectively. For example, MC1 is the MCC for C sample evaluation.
It is represented by 2 axes of 1 and MCP1 of P sample evaluation, and the ability balance (force condition) of C sample and P sample can be grasped by the angle of the vector on the graph, and the magnitude of the absolute value of the vector is both partners. If it becomes, it indicates the strength of the category and the magnitude of the potential power.

For example, when MC1 is a category for evaluating "creativity / planning ability", the closer the vector angle is to 45 degrees, the more the C sample and the P sample, for example, the balance of capabilities of a company and an individual (relationship between mutual power ) Is good and neither is too strong or too weak.
In addition, if the absolute value of this vector is large, it indicates that the potential of "creativity / planning power" will be extremely high due to the fact that both parties have a partnership. In this way, good matching is one in which the absolute value of the vector is large and the angle of the vector is close to 45 degrees.

In order to carry out continuous matching and to improve the accuracy of matching each time the number of times is repeated, the matching accuracy is evaluated each time one matching is completed,
The information is recorded on a recording medium. The results of matching conducted in the past are evaluated, and based on this, the coefficients and constants used at each stage of matching are changed to improve the accuracy of each matching. This forms a feedback system for improving matching accuracy.

Embodiment 3 FIGS. 5 to 12 are two-way continuous marketing-enhanced businesses and human resource development systems (hereinafter referred to as OM) in which companies and individuals involved in this embodiment participate to create new businesses.
It is explanatory drawing which shows an example of the screen 100 of the virtual schooling on the website used for a SBI system. The user who accessed this system is shown in FIG.
According to the instruction displayed on the screen 100 shown in FIG. 6, the user registration is performed by clicking the corresponding part and / or calling the screens shown in FIGS. Individuals and companies who have done so can know the matching results and guidance on future measures on the website at the same time.

[0064]

The present invention will be described in detail below based on examples, but the present invention is not limited thereto.

Example 1 A is for the purpose of activating the prefecture's enterprises to
We have actively promoted matching by the network-type interactive continuous marketing enhancement business and human resource development system of the present invention of companies in Okinawa prefecture. As a method,
Over the past five years, we have held exchange meetings once or twice a year in either Okinawa or Taiwan. On average, there were 10 to 20 companies from the Taiwanese side and more than 15 to 40 companies from the Okinawa side, but the final matching record was zero.

What is requested as the content of the matching is general one that leads to business expansion such as business tie-up, sales cooperation, investment, etc., and it is not particularly difficult. With the introduction of the newly-developed "knot", A wants to solve this problem at once, and secures a track record of matching with the network-type interactive continuous marketing enhancement business and human resource development system of the present invention. I expect it to be possible.

The biggest point is that the companies in both regions who have participated in the exchange meeting so far are not willing to match, but especially when most of the participating companies are small and medium-sized, like companies in Okinawa Prefecture, In the conventional matching method that requires final decision-making (whether to form a business partnership or not) with one exchange meeting or one to two short contact times,
The establishment of "trust between the two parties", which is the most important item for matching, is not sufficiently established, and the final decision is made, so companies that want to avoid risks will inevitably not be matched. It will be.

On the other hand, if the network type interactive continuous marketing enhancement type business and human resource development system of the present invention are introduced, both of them are always blank in all the conditions at the schooling stage (about 2 to 5 months). You can start exchanging information in peace that you can return it,
Through long-term relationships and exchanging opinions, we can propose more matching attractiveness and mutual content improvement (which cannot be obtained by short-term exchange), and the network type interactive continuous marketing enhancement type business of the present invention and The human resource development system can be expected to significantly improve the probability of successful matching. In addition, multiple companies are participating in schooling held in both regions at the same time, seeking the best matching company (if it is during schooling)
Since it is possible to change the partner as necessary without any problem, it can be expected that this also leads to an improvement in the probability of successful matching by the network-type interactive continuous marketing enhancement type business and the human resource development system of the present invention.

From the above, Company A
After March, we plan to promote matching by introducing the network type interactive continuous marketing enhancement business of the present invention and introducing a human resource development system.

Example 2 In the activity for the purpose of establishing a company using deep sea water (matching) started in Kume Island, Okinawa Prefecture, a company wishing to expand by the conventional method was recruited. Was 18 companies. However, on the other hand, after applying the network-type interactive continuous marketing enhancement business and human resource development system of the present invention to conduct schooling (20 hours in total for 5 months) to learn the possibility of entry, the applicant There were about 320 companies. About 10 companies showed the willingness to enter the final stage by the former method, and about 80 companies by the latter method.

Example 3 In order to connect a group of manufacturing companies (10 companies) of the Okinawa Chamber of Commerce and Industry (12 companies) to a cross-industry exchange meeting in Osaka city, the network type interactive continuous marketing strengthening business of the present invention And human resource development system Human resource development system started.

The theme is that the company on the Osaka side sells the products produced by the company on the Okinawa side as a business partner or agent.

During the schooling by the network type interactive continuous marketing enhancement type business and human resource development system of the present invention, the Osaka side company conducts a questionnaire survey in order to increase the possibility of sales by making the best use of the local strength.
We are making various requests for product improvements.

For example, the amount of salt per bag is changed from 1 kg to 425 g, and the design of the container is changed. Based on this request, the Okinawan company confirms what can be improved and what cannot be improved. In particular, after discussing with the Osakan company what can not be improved (there is a limit due to cost reduction etc.), both parties are convinced, and finally Matching (contracts, etc.) Actually three joint projects have started.

[0075]

[Effects of the Invention] According to the interactive continuous marketing enhancement type business and human resource development system in which the company and the individual of the present invention participate to create a new business, the personal history, ability, special skill and business ability to be improved And managing and managing the personal information owned by the individual regarding a specific business that the individual wants to start a business or realize a business partner with, and the corporate information owned by a company desiring to expand the business. Information management means for disclosing company information, matching execution means for continuously matching a specific person with a specific company using a computer through schooling based on the company information and personal information, and matching by the matching execution means The business that the specific individual wants to start, the expansion and development of the company, and the Recording the course of work of change, to create a database, and processing the database on materials,
Educational execution means for providing education to both the specific individual and the specific company through schooling, a consulting execution means for conducting business analysis on a computer based on the database, and continuously providing management-related consulting through schooling, and the specific As it is composed of support means to support the creation of a new business by an individual and to support the expansion and development of the specific company, it is possible to continuously match and , Individuals or companies of different industries)
Can be requested to improve the ability of the other party, the requirement can be an educational goal, and the assets currently owned by the company (that is, the products and / or services owned by the company) can be used as teaching materials. obtain.

Human resources who end up providing knowledge that cannot be used due to the conventional knowledge-sharing by bidirectionally engaging with individuals who want to start a new business and companies who want to expand the business. It is possible to solve the problems of the human resource development program that imitates a Western business school that conducts case studies that are far from the business issues that training programs and participants or participating companies actually have.

Further, it is possible to match with high accuracy the small and medium-sized enterprises having business seeds who do not have sales power and those who are seeking new jobs such as self-fulfillment and restructuring, thus creating a new labor market and corporate activities. Is possible.

Further, according to the interactive human resource development system in which the company and the individual of the present invention participate to create a new business, it is possible to create and utilize the teaching material according to the reality, and the knowledge-oriented type can be practically used. Without the traditional education system, which is often criticized, the effectiveness of learning will be dramatically improved by utilizing the problems and issues that companies and individuals actually have as teaching materials. In addition, instead of the conventional education system that does not immediately help the company even if it takes cost and time, the problems and issues currently facing the company are used as teaching materials, so the educational effect occurs directly and in a short time. .

In short, according to the interactive marketing strengthening and training type human resource development system of the present invention in which the company and the individuals participate to create a new business, the current business activity conditions of the companies are utilized to make it possible for a plurality of companies and / or Or the matching between individuals can be optimized, the creation or expansion of new business can be effectively drawn out, and the exchange meeting, network, marketing, training, real and virtual schooling can be done by the cooperation of the multiple companies and individuals. Business matching, schooling (including OJT), and consulting can be achieved by using a database construction and a database-based marketing method that allows organizations to expand and create new businesses. Matching, business scrutiny after matching) By feeding back the result of, and improved the data values in the database, it is possible to accumulate improvement and expertise of the matching rate.

[Brief description of drawings]

FIG. 1 is a schematic explanatory diagram showing an example of a bidirectional continuous marketing enhancement type business and human resource development system in which a company and an individual according to an embodiment of the present invention participate to create a new business.

2A and 2B are schematic explanatory diagrams showing an example of a format of a database used in the system of FIG. 1, and FIG. 2C shows a matching result of the items of FIGS. It is a schematic explanatory drawing.

FIG. 3 is a schematic explanatory diagram showing an example of an analysis result of the database of FIG.

FIG. 4 is a flow chart showing an outline of a network type interactive and continuous marketing enhancement type business and human resource development system of the present invention.

FIG. 5 shows an example of a virtual schooling screen on a website used in a two-way continuous marketing-enhanced business and human resource development system in which a company and an individual according to the third embodiment participate to create a new business. FIG.

FIG. 6 shows an example of a virtual schooling screen on a website used in a two-way continuous marketing-enhanced business and human resource development system in which a company and an individual according to the third embodiment participate to create a new business. FIG.

FIG. 7 shows an example of a virtual schooling screen on a website used in a two-way continuous marketing-enhanced business and human resource development system in which a company and an individual according to the third embodiment participate to create a new business. FIG.

FIG. 8 shows an example of a virtual schooling screen on a website used in a two-way continuous marketing-enhanced business and human resource development system in which a company and an individual according to the third embodiment participate to create a new business. FIG.

FIG. 9 shows an example of a virtual schooling screen on a website used in a two-way continuous marketing-enhanced business and human resource development system in which a company and an individual according to the third embodiment participate to create a new business. FIG.

FIG. 10 shows an example of a virtual schooling screen on a website used in a two-way continuous marketing-enhanced business and human resource development system in which a company and an individual according to the third embodiment participate to create a new business. FIG.

FIG. 11 shows an example of a screen of virtual schooling on a website used in a two-way continuous marketing-enhanced business and human resource development system in which a company and an individual according to the third embodiment participate to create a new business. FIG.

FIG. 12 shows an example of a virtual schooling screen on a website used in a two-way continuous marketing-enhanced business and human resource development system in which a company and an individual according to the third embodiment participate to create a new business. FIG.

[Explanation of symbols]

10 Server 11 Database 12 Teaching Materials / Materials 13 Business Consulting Schooling (Education Execution Means) 14 Human Resource Implementing Organization (Business Development and Human Resource Development Organization) 21 Internet 30 ₁ , ... 30 _m Individual 32 ₁ , ... 32 _n Company 100 Screen A, A'Information management means B Business consulting support C Matching execution means D Education curriculum construction means E Business case construction means

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Claims (14)

[Claims] 1. A two-way continuous marketing-enhanced business and human resource development system for simultaneously satisfying individual's new business creation and corporate expansion and development wishes. It manages the personal information owned by the individual regarding the desired business ability and the specific business for which the individual wants to start a business or realizes a business partner, and the corporate information owned by the company desiring to expand the business, and manages the information as necessary. Information management means for disclosing personal information and company information, matching execution means for continuously matching a specific individual with a specific company through schooling based on the company information and personal information, and matching by the matching execution means. A business person who wants to realize a entrepreneur or business partner And the process of expansion and development of the company and the transformation of the company, create a database, process the database into teaching materials, and provide education to both the specific individual and the specific company through schooling. Means, consulting means for conducting business analysis based on the database and continuously conducting management consulting through schooling,
And a two-way continuous marketing-enhanced business and human resource development system comprising support means for supporting the creation of a business desired by the specific individual as a new business and supporting the expansion and development of the specific company. . 2. A network-type interactive continuous marketing-enhanced business and human resource development system implemented via the Internet, the virtual schooling being connected to the Internet and operated and managed by a human resource developer. Means, information processing devices of a plurality of companies and individuals connected to the Internet, and a server of the virtual scrolling means,
To disclose the company information and personal information related to the product or service development, research and development, production or distribution route of the plurality of companies and individuals stored in the electronic storage medium via the website to the participants based on a predetermined format. Information management means and a business that wishes to newly create the company information and personal information using a computer, and / or
Alternatively, it is possible to determine excess or deficiency based on people, goods, money, time, and information regarding a business desired to expand and develop, and extract two or more specific companies and / or individuals, and then execute the virtual
A matching execution means for determining an optimum combination through a cooling means, and a process of transforming a new business or a business desired to be expanded or developed by two or more companies and / or individuals determined by the matching execution means. It is recorded in an electronic storage medium, converted into a database, and the database is processed into a virtual
Based on the education execution means for continuously educating the specific two or more companies and individuals through the cooling means, and the database, the goal of improving the ability of the specific two or more companies and / or individuals is set, It consists of a means for constructing an educational curriculum and a consulting means for conducting management analysis on a computer based on the database and continuously conducting management consulting through the virtual schooling. By the virtual schooling means, a new business is provided. It supports creation and expansion and development of companies, and is equipped with teaching material development means that uses the product development, research and development, production or distribution routes that companies currently possess as teaching materials based on the database, and the company information expands its own company. Information owned by companies wishing to develop The personal information, ongoing marketing enhanced business and human resource development system in the network type of two-way, characterized by individuals who wish to self-improve the capacity and entrepreneurship is the information that they own. 3. A company participation registration system applied to the network type interactive continuous marketing strengthening type business and human resource development system according to claim 1 or 2, wherein the company information is a general company information. It consists of information, products to be handled, and the objectives, methods, and plans of expansion and development. The company information is registered through a website managed and operated by the company and human resource development personnel, and the company information is recorded in an electronic storage medium and a database. A company participation registration system, characterized in that the company information is made public and is made available to users of the network type interactive human resource development system on a website or in writing. 4. An individual participation registration system applied to the network type interactive continuous marketing enhancement business and human resource development system according to claim 1 or 2, wherein the personal information is a profile of the individual. , The ability to utilize for business, the field of business ability that the individual wants to improve, whether or not the individual wishes to act as an entrepreneur or business partner, and the future business vision of the individual. Is registered through a website managed and operated by a company and a human resource development person, the personal information is recorded in an electronic storage medium and stored in a database, and the network type interactive continuous marketing enhancement type business and human resource development are conducted. Characterized by being published on the website or in writing to users of the system Personal participation registration system. 5. A selection system applied to the network type interactive continuous marketing enhancement type business and human resource development system according to claim 1 or 2, which is managed and operated by a company and a human resource development operator. Based on the company information and personal information matched by the computer including the site, the needs of the company and the needs of the individual are diagnosed, items common to the needs of the company and the individual are extracted, and the optimal company and the individual are extracted. In the selection system for selecting a combination with, the items common to the needs of the company and the individual are people, goods, money, time,
A selection system that is at least one of matching requirement items such as information. 6. The selection system according to claim 5, further comprising a step of browsing and searching the company information by the individual. 7. The network type interactive continuous marketing enhancement business and human resource development system according to claim 1 or 2 are used to continuously conduct analysis and evaluation to reduce the risk of matching, and Is an educational system that aims at the business ability required for the above, and in order to improve the business ability of the specific company and the specific individual extracted by the matching execution means, the actual system owned by the specific company. Including the step of processing business-related data as a teaching material with established marketing-enhancing and fostering businesses and human resource development, and the step of providing the teaching material to both the particular company and the individual, An educational system characterized by being trained as desired human resources while being engaged. 8. A database construction system of a business case using the network type interactive and continuous marketing enhancement type business and human resource development system according to claim 1 or 2, which is a real business provided by the company. Related data is edited / published and made into teaching materials,
A database construction system for business cases characterized by being constructed as a database for business cases at the same time. 9. An interactive human resource development system for developing business-related competence using the network type interactive continuous marketing-enhanced business and human resource development system according to claim 1 or 2, wherein the enterprise is A human resource development system characterized by including the steps of using market research such as automated telemarketing when collecting actual business-related information of the company and the step of processing the collected information into teaching materials. 10. The human resource development system according to claim 9, wherein the business-related ability is marketing ability. 11. A system using the network type interactive continuous marketing enhancement type business and human resource development system according to claim 1 or 2, wherein said company or individual develops a new business. The process leading up to the development of the new business and management information are continuously accumulated on the website managed and operated by the human resource trainer, stored in the electronic storage device, and constructed as a database. The system is characterized in that the background of business development and management information are utilized as teaching materials and materials for business support, consulting, and human resource development related to corporate management. 12. A bidirectional and continuous marketing-enhanced business and human resource development system for simultaneously satisfying hopes for expansion and development of one or more companies, which manages company information owned by the plurality of companies. Manage,
Information management means for disclosing the company information as necessary, matching execution means for matching two or more specified companies through schooling based on the company information, and the specification matched by the matching execution means Based on the database, an educational execution means for recording the expansion and development and the process of change of two or more companies, creating a database, processing the database into teaching materials, and educating the plurality of companies through schooling. A two-way continuous marketing-enhancing business and human resource development system comprising a consulting means for conducting business analysis and conducting consulting on management through schooling, and a supporting means for supporting the expansion and development of the specific company. 13. The optimum partner to be applied to the network-type interactive continuous marketing enhancement business and human resource development system according to claim 1 or 2.
A system for extracting and matching, measuring a business performance of a business after matching with respect to a plurality of basic parameters of a matching database of corporate or individual participants, processing the measured performance, and parameter values. Feedback-based matching system that improves the success of matching by changing. 14. The business record comprises a group consisting of sales, profit margin, number of users expanded, and new business development.
14. The feedback matching system according to claim 13, which is two or more data.