JP2003303272A - Device for acquiring marketing data - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve such a problem that useful information can not be obtained in many cases because a considerable number of reply results is not collected as a reply is troublesome, or because a content of the result is not truthful, even when a questionnaire is executed to acquire personal information of a customer, and such a problem that the questionnaire as to the information concerned in privacy of the person is difficult to be executed in some category of enterprises. <P>SOLUTION: In the present invention, data used for marketing are proposed to be acquired and utilized, based on an input of personal data executed by the customer desiring estimation of affinity diagnosis or the like, in order to solve the problems hereinbefore. The customer is expected to input accurate information for the estimation of the affinity diagnosis or the like, without having troublesome feeling. Warning is issued when an inconsistency exists in the information input by the customer. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a marketing data acquisition device.

[0001]

2. Description of the Related Art Information such as an individual's address, name, age, etc. is useful information for companies to utilize in marketing activities. Conventionally, companies have acquired this information by conducting questionnaires and extracting it from information of customers who already have business relationships.

[0002]

[Problems to be Solved by the Invention] However, even if a questionnaire is carried out, it can be said that useful information was obtained because the answers were too complicated to collect a considerable number of answers or the answers were dishonest. Often not. In addition, depending on the company, it may be difficult for some companies to conduct a questionnaire regarding information relating to personal privacy.

[0003]

In order to solve this problem, the present invention acquires and utilizes data that can be used for marketing from the input of personal data made by a customer who desires calculation of compatibility diagnosis. To propose. It can be expected that the customer can input accurate information without feeling bothersome in order to calculate the compatibility diagnosis. Here, a warning is given if the information entered by the customer is inconsistent.

[0004]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below. The present invention is not limited to these embodiments and can be implemented in various modes without departing from the scope of the invention. << Embodiment 1 >>

<Embodiment 1: Overview>

The first embodiment will be described. The present embodiment is a marketing data acquisition device that acquires marketing data from data input for calculation of compatibility diagnosis.

FIG. 1 shows an example of the concept of this embodiment. The marketing data acquisition device of the present invention is installed in a store or the like, and a customer can arbitrarily operate it to input data. The marketing data acquisition device of this embodiment can perform compatibility diagnosis. In the figure,
The scene used by customers of male and female couples is shown. Men and women will answer various questions that are needed when performing compatibility diagnosis. For example, there are questions such as date of birth, blood type, hobbies, occupation, etc. For men, "Date of birth: 1977 2
2nd, blood type: A type, hobby: car, motorbike, occupation: office worker, and the woman said "Birth date: October 1, 1982"
0th, Blood type: AB type, Hobby: Karaoke, Occupation: Student ”
I answered. Based on these data, the compatibility diagnosis is calculated, and a result such as "the degree of compatibility between the two is 78%" is obtained.

On the other hand, the marketing data acquisition device performs a process of acquiring data that can be used for marketing from the input data. Here, it is assumed that it is determined that “sex, age, occupation, hobbies” can be used for marketing. In other words, "Gender: Male, Age:
25 years old, occupation: office worker, hobby: car, motorcycle ”and“ sex: female, age: 20 years old, occupation: student, hobby: karaoke ”. These data are used as marketing data.

Specifically, in consideration of various factors, direct mail such as catalogs of cars and motorcycles popular with the 25-year-old age group for men, service tickets for a nearby karaoke box for women. Can be sent.

<First Embodiment: Configuration>

The first embodiment will be described. The present embodiment is a marketing data acquisition device that acquires marketing data from data input for calculation of compatibility diagnosis. An example of the functional blocks of the marketing data acquisition device in this embodiment is shown in FIG.

The marketing data acquisition apparatus (0200) of this embodiment shown in FIG. 2 is a "compatibility diagnosis calculation unit".
(0201) and the "data input section" (0202),
"Marketing data acquisition unit" (0203),
It consists of a "marketing data output unit" (0204).

Each unit which is a component of the present invention is constituted by either hardware, software, or both hardware and software. For example, when a computer is used, as an example of realizing these, hardware including a CPU, a memory, a bus, an interface, a peripheral device, and the like, and software executable on these hardware are listed. be able to.

Specifically, by sequentially executing the programs expanded on the memory, the data on the memory and the data input via the interface are processed, accumulated, and stored.
The function of each unit is realized by the output. (The same applies throughout the specification.)

The "compatibility diagnosis calculation unit" (0201) performs processing for calculation of compatibility diagnosis. The “compatibility diagnosis” is to examine various factors to determine whether or not they have personalities. For example, there are four pillars of life diagnosed based on the date of birth, horoscopes, blood type fortune telling based on blood type, and surname determination based on name. Based on the data input from the data input unit described later, the process for calculating the compatibility diagnosis is performed and the result is output.

The "data input section" (0202) inputs the data of the person whose compatibility should be calculated for the calculation by the compatibility diagnosis calculating section. The “person whose compatibility should be calculated” is a person who is to perform compatibility diagnosis. Not limited to men and women, friends, parents and children may be used. Further, the data of one person may be input for the purpose of diagnosing compatibility with a specific person (for example, celebrity A), or a plurality of three or more persons may be input. "Data of a person whose compatibility should be calculated" is personal data of a person whose compatibility should be calculated. For example, there are name, address, date of birth (age), blood type, hobby, occupation, and the like.

The input may be a touch panel, a keyboard, a mouse, or a voice input.

The input data of the person whose compatibility is to be calculated is passed to the compatibility diagnosis calculation unit for calculation of the compatibility diagnosis.

"Marketing data acquisition unit" (02
03) acquires marketing data from the data input to the data input unit.

"Marketing data" are data that can be used for marketing. “Marketing” is an activity that facilitates distribution from producers to consumers by investigating the products and services that consumers want and determining the products to supply and the method of sales activities. Specifically, the promotion of advertising / advertising activities such as sending direct mail and the improvement of services such as issuing service tickets.

Of the input data, the data that can be used for marketing is determined, and the data that is judged to be usable for marketing is passed to the marketing data output unit. Here, the determination process is not essential. That is, all the input data may be passed to the marketing output unit as being available for marketing.

"Marketing data output section" (02
04) outputs the marketing data acquired by the marketing data acquisition unit. "Output" is to output a result to the outside. The data may be output in units of input data each time it is input, or the statistical data of a plurality of input data may be output. On output, marketing data is often transmitted to a location separate from the person who entered the data. Specific examples of the output method include a method of displaying on a display screen and the like, and a method of printing on a piece of paper and distributing it to the data user.

FIG. 3 shows an example of specific functional blocks of the marketing data acquisition apparatus according to this embodiment.

The marketing data acquisition device (0300) of this embodiment shown in FIG. 3 is a "compatibility diagnosis calculation unit".
(0301) and the "data input section" (0302),
"Marketing data acquisition unit" (0303),
It is composed of a “marketing data output unit” (0304), specifically represents the marketing data acquisition device shown in FIG. 2, and has the same function.

First, the user of the marketing data acquisition device inputs data into the data input unit (0302). In the example shown in the figure, "sex: male, date of birth: February 2, 1977, blood type: A type, hobby: car,
Bike, occupation: office worker "and" sex: female, date of birth: 1
October 10, 982, blood type: AB type, hobby: karaoke, occupation: student. " Based on these data,
The compatibility diagnosis calculation unit (0301) performs processing for calculating the compatibility diagnosis. For example, a chart or the like showing various compatibility indices depending on the combination of the male constellation and the female constellation may be provided in advance, and the result calculated from the chart may be output based on the input data.
Results such as "the degree of compatibility between the two are 78%" are obtained.

On the other hand, the marketing data acquisition unit (0
303) acquires data that can be used for marketing from the input data. Here, as an example, it is assumed that it is determined that “sex, date of birth, occupation, hobby” can be used for marketing. That is, "Gender: Male, Date of Birth: February 2, 1977, Occupation: Office Worker, Hobbies: Car, Motorcycle" and "Gender: Female, Date of Birth: 198".
October 10, 2nd, occupation: student, hobby: karaoke "is acquired as marketing data. The determination that it can be used for marketing is not limited to the above example, and may be set individually and specifically by each company.

Further, these marketing data are output by the marketing data output unit (0304).

<First Embodiment: Process Flow>

FIG. 4 shows a processing flow in the first embodiment. The marketing data acquisition method according to this embodiment includes the following four steps.

First, data of a person whose compatibility is to be calculated is input (step S0401 data input step), and processing for calculating compatibility diagnosis is performed using the data (step S0402 compatibility diagnosis calculation step).

Next, of the input data, data that can be used for marketing is acquired (step S04).
03 Marketing data acquisition step).

Finally, the obtained marketing data is output (step S0404 marketing data output step).

The above processing can be executed by a program to be executed by a computer, and this program can be recorded in a recording medium readable by the computer. (The same applies throughout the specification.)

<Embodiment 1: Effect>

Since compatibility diagnosis is performed as a premise for acquiring marketing data, it is expected that a large number of data will be input by a customer who desires compatibility diagnosis. In addition, the customer has the effect of being able to enter data without feeling bothersome, and among the entered data,
In particular, data such as date of birth and blood type are expected to be more accurate. << Embodiment 2 >>

<Second Embodiment: Overview>

The second embodiment will be described. The present embodiment is a marketing data acquisition device that acquires marketing data from data input for calculation of feng shui diagnosis.

<Second Embodiment: Configuration>

The present embodiment is a marketing data acquisition device characterized in that processing for calculating the feng shui diagnosis is performed. An example of functional blocks of the marketing data acquisition device in this embodiment is shown in FIG.

The marketing data acquisition device (0500) of this embodiment shown in FIG.
(0501) and the "data input section" (0502),
"Marketing data acquisition unit" (0503)
It consists of a “marketing data output unit” (0504). "Marketing data acquisition unit" (0503)
The “marketing data output unit” (0504) is the same as that already described in the first embodiment.

The "Feng Shui Diagnosis Calculation Unit" (0501) performs processing for calculating the Feng Shui diagnosis. “Feng Shui diagnosis” means determining the terrain and water features of the land to determine whether it is acceptable as a residence or graveyard. Furthermore, it is possible to derive a diagnosis of work luck, love luck, and the like. Based on the data input from the data input unit, which will be described later, a process for calculating the feng shui diagnosis is performed and the result is output.

The "data input section" (0502) inputs the data of the object for which the feng shui is calculated for the calculation in the feng shui diagnosis calculating section. The “data of the target for which the feng shui should be calculated” is the data that is the target of the feng shui diagnosis. For example, in addition to the place of residence, direction, floor plan, etc., the family structure, sex, age, etc. of the person who lives in the residence may be included.

The inputted data of the object for which the feng shui is to be calculated is passed to the feng shui diagnosis calculating section for the feng shui diagnosis calculation.

FIG. 6 shows an example of specific functional blocks of the marketing data acquisition apparatus according to this embodiment.

The marketing data acquisition apparatus (0600) of this embodiment shown in FIG. 6 is a "compatibility diagnosis calculation unit".
(0601) and the "data input section" (0602),
"Marketing data acquisition unit" (0603),
The marketing data output unit (0604) specifically represents the marketing data acquisition device shown in FIG. 5 and has the same function.

First, the user of the marketing data acquisition device inputs data into the data input unit (0602). In the example shown in the figure, "sex: male, age: 25, address: Machida, Tokyo, ... Desired appraisal: work luck, floor plan: 2DK, entrance direction: north". Based on these data, the feng shui diagnosis and calculation unit (06
In 01), the process for calculating the Feng Shui diagnosis is performed, and a result such as "Your work luck is downhill" is obtained.

On the other hand, the marketing data acquisition unit (0
603) obtains data that can be used for marketing from the input data. Here, as an example, it is assumed that it is determined that “sex, age, address, floor plan” can be used for marketing. In other words, "Gender: Male,
Age: 25 years old, address: Machida city, Tokyo ..., Floor plan: 2
DK "as marketing data. The determination that it can be used for marketing is not limited to the above example, and may be set individually and specifically by each company.

Further, these marketing data are output by the marketing data output unit (0604).

<Second Embodiment: Process Flow>

FIG. 7 shows the flow of processing in the second embodiment. The marketing data acquisition method according to this embodiment includes the following four steps.

First, the data of the object for which the feng shui is to be calculated is input (step S0701 data input step), and the process for calculating the feng shui diagnosis is performed using the data (step S0702 Feng shui diagnosis calculating step).

Next, of the input data, data that can be used for marketing is acquired (step S07).
03 Marketing data acquisition step).

Finally, the obtained marketing data is output (step S0704 Marketing data output step).

<Embodiment 2: Effect>

Since the feng shui diagnosis is performed as a premise for acquiring the marketing data, it is expected that a large number of data will be input by a customer who desires the feng shui diagnosis. In addition, the customer has the effect of being able to enter data without feeling bothersome, and among the entered data,
Especially, the data such as the direction of the house and the floor plan are expected to be more accurate. << Embodiment 3 >>

<Third Embodiment: Overview>

The third embodiment will be described. In this embodiment, from the data input for the use of the video game,
A marketing data acquisition device that acquires marketing data.

<Third Embodiment: Configuration>

The present embodiment is a marketing data acquisition device characterized in that a process for using a video game is performed. An example of the functional blocks of the marketing data acquisition device in this embodiment is shown in FIG.

The marketing data acquisition apparatus (0800) of this embodiment shown in FIG.
801), a "data input unit" (0802), a "marketing data acquisition unit" (0803), and a "marketing data output unit" (0804).
"Marketing data acquisition unit" (0803),
The “marketing data output unit” (0804) is the same as that already described in the first embodiment.

The "game operation section" (0801) performs processing for using a video game. The "video game" is a game in which a plurality of or a single person competes with a virtual opponent made by a computer, competes with each other, or adventures to clear the stage. Other examples include games for the purpose of psychological analysis while answering questions, reasoning games, puzzles, and the like. A process for a game operation is performed based on data input from a data input unit described later.

The "data input section" (0802) inputs data for the operation in the game operation section. Here, the input data is the name, age, and
In addition to sex and the like, for example, when the game is intended for psychological analysis, the selected options and the like may be included.

The input data for the operation of the game is passed to the game operation unit for using the video game.

FIG. 9 shows an example of specific functional blocks of the marketing data acquisition apparatus according to this embodiment.

The marketing data acquisition apparatus (0900) of this embodiment shown in FIG. 9 has a "game operation section" (0
901), a "data input section" (0902), a "marketing data acquisition section" (0903), and a "marketing data output section" (0904). The marketing data acquisition apparatus shown in FIG. The function is similar.

First, the user of the marketing data acquisition device inputs data to the data input unit (0902). In this embodiment, it is assumed that the game is for psychological analysis. When a question such as "A or B do you prefer more?" Is asked as an option for executing the psychological analysis, the input data is "B" which is the answer of the previous question. I like. "May be included. In the example shown in the figure, it is assumed that the data "sex: female, age: 20 years old, A or B?: B, C or D?: C" is input. Based on these data, the game operation unit (0901) performs processing for the operation of the video game, and the result of psychological analysis is obtained.

On the other hand, the marketing data acquisition unit (0
903) acquires data that can be used for marketing from the input data. Here, it is assumed that it is determined that all the data can be used for marketing. In other words, "Gender: Female, Age: 20 years old, A or B
? : B, C or D? : C ”is obtained as marketing data. The answer "B" to the question "Do you prefer A or B?" Is also considered to be highly useful for marketing as a tendency of women in their twenties. The determination that it can be used for marketing is not limited to the above example, and may be set individually and specifically by each company.

Further, these marketing data are output by the marketing data output unit (0904).

<Third Embodiment: Process Flow>

FIG. 10 shows the flow of processing in the third embodiment. The marketing data acquisition method according to this embodiment includes the following four steps.

First, data for game operation is input (step S1001 data input step), and processing for using the video game is performed (step S1).
002 game operation step).

Next, of the input data, data that can be used for marketing is acquired (step S10).
03 Marketing data acquisition step).

Finally, the obtained marketing data is output (step S1004 marketing data output step).

<Embodiment 3: Effect>

Since the game can be used as a premise for acquiring the marketing data, it is expected that a large amount of data will be input by a customer who wants to use the game. Further, there is an effect that the customer can input data without feeling bothersome, and it is also possible to investigate the tendency of the customer's preference. << Embodiment 4 >>

<Fourth Embodiment: Overview>

The fourth embodiment will be described. The present embodiment is a marketing data acquisition device that acquires marketing data from data input for distribution of goods or services.

<Fourth Embodiment: Configuration>

The present embodiment is a marketing data acquisition device characterized by acquisition of marketing data using order entry. An example of the functional blocks of the marketing data acquisition device in this embodiment is shown in FIG.

The marketing data acquisition apparatus (1100) of this embodiment shown in FIG. 11 has a "data input section".
(1101) and "Marketing data acquisition unit"
(1102) and "Marketing data output section"
(1103). The “marketing data acquisition unit” (1102) and the “marketing data output unit” (1103) are the same as those already described in the first embodiment.

The "data input section" (1101) specifies a product or service at a store and inputs data for distribution of the product or service.

The "store" is a place where products are sold and services are provided. A "commodity" is a tangible item traded in the market. A "service" is an immaterial product obtained in exchange for consideration. For example, lending of accommodation facilities and provision of food and drink are applicable. "Specify" means
It is to decide the products to purchase. The specific method may be a method in which the customer himself / herself uses an information terminal or the like to input, or a method in which a store clerk is informed of the purchase intention. The identification and the order may be linked. “Distribution” means that a product or the like is provided. "Data for distribution" is to determine the type and quantity of goods or services. At this time, information such as gender and age of the customer may be included.

FIG. 12 shows an example of specific functional blocks of the marketing data acquisition apparatus according to this embodiment.

The marketing data acquisition apparatus (1200) of this embodiment shown in FIG. 12 has a "data input section".
(1201) and "Marketing data acquisition unit"
(1202) and "Marketing data output section"
(1203) and specifically represents the marketing data acquisition device shown in FIG. 11, and has the same function.

First, the user of the marketing data acquisition device or the like inputs data into the data input unit (1201). In the present embodiment, in addition to data about the dishes ordered when eating and drinking at a restaurant,
Suppose data is entered about the person who placed the order. In the example shown in the figure, "the number of men: 5 and the number of women: 3"
Name, Order: Draft beer (12 glasses), Cocktail (4
Data) such as (cup), yakitori, croquette, salad, sashimi ... ".

Marketing data acquisition unit (120
In 2), data that can be used for marketing is acquired from the input data. Here, it is assumed that it is determined that all the data can be used for marketing. In other words, "the number of men: 5, the number of women: 3, order: draft beer (12 glasses), cocktail (4 glasses), yakitori, croquette, salad, sashimi ..." is acquired as marketing data. It is considered that the value that can be used for marketing is high as a statistic of what kind of menu is favored.

Further, these marketing data are output by the marketing data output unit (1203).

<Fourth Embodiment: Process Flow>

FIG. 13 shows the flow of processing in the fourth embodiment. The marketing data acquisition method in this embodiment includes the following three steps.

First, a product or service is specified at a store, and data for distribution of the product or service is input (step S1301 data input step).

Next, of the input data, data that can be used for marketing is acquired (step S13).
02 Marketing data acquisition step).

Finally, the obtained marketing data is output (step S1303 marketing data output step).

<Embodiment 4: Effect>

As a means for acquiring the marketing data, the data of all customers can be utilized by interlocking with the ordering of products. In addition, by associating with customer data and the like, it is possible to investigate popular products and so on, and to promote sales. << Fifth Embodiment >>

<Fifth Embodiment: Overview>

The fifth embodiment will be described. The present embodiment is a marketing data acquisition device that acquires marketing data from data input for calculation of a bill at a restaurant.

<Fifth Embodiment: Configuration>

The present embodiment is a marketing data acquisition device characterized in that processing for bill calculation is performed in a restaurant. FIG. 14 shows an example of the functional blocks of the marketing data acquisition device according to this embodiment.

The marketing data acquisition system (1400) of this embodiment shown in FIG.
(1401) and a "data input section" (1402),
"Marketing data acquisition unit" (1403),
It is composed of a "marketing data output unit" (1404). "Marketing data acquisition unit" (1403)
The “marketing data output unit” (1404) is the same as that described in the first embodiment.

The "invoice calculation unit" (1401) performs processing for invoice calculation at a restaurant. “Calculation of invoice” is to calculate the total price of ordered products and, in the case of food and drink by a plurality of customers, calculate the amount to be paid by each person. As a method of calculating the amount to be paid by each person, if the claim amount is divided evenly by the number of people,
Alternatively, the calculation may be performed in stages according to age, post, etc. Based on the data input from the data input unit, which will be described later, the process for calculating the invoice is performed and the result is output.

The "data input section" (1402) inputs data for bill calculation by the bill calculation section. Here, the input data includes the ordered product, quantity, price,
The total amount, the number of customers (number of men / number of women), customer data (age, post), etc. may be included.

The input data for bill calculation is passed to the bill calculation unit for bill calculation at the restaurant.

FIG. 15 shows an example of specific functional blocks of the marketing data acquisition apparatus according to this embodiment.

The marketing data acquisition apparatus (1500) of this embodiment shown in FIG.
(1501) and the "data input section" (1502),
"Marketing data acquisition unit" (1503),
It is composed of a “marketing data output unit” (1504), specifically represents the marketing data acquisition device shown in FIG. 14, and has the same function.

First, the user of the marketing data acquisition device or the like inputs data into the data input section (1502). In the present embodiment, in addition to data about the dishes ordered when eating and drinking at a restaurant,
Suppose data is entered about the person who placed the order. In the example shown in the figure, "billing amount: 29000 yen, billing content:
Beer, cocktails, fried chicken, males: 5
First name, number of women: 3 "is input. Based on these data, the bill calculation part (150
In 1), processing for bill calculation is performed, for example,
"Men per person: 4000 yen, women per person: 30
The result of "00 yen" is obtained. Here, the billing amount is set to be different depending on the gender, but it may be set differently depending on the age or the position.
Further, depending on the order of the lottery or the game (slot machine, darts, etc.), the winner may bear a small amount and the loser may bear a large amount.

Marketing data acquisition unit (150
In 3), data that can be used for marketing is acquired from the input data. Here, it is assumed that it is determined that all the data can be used for marketing. In other words, "billing amount: 29000 yen, billing content: beer,
Cocktails, karaage ..., number of men: 5 and number of women: 3 "are acquired as marketing data. It is considered that the value that can be used for marketing as a statistic of what kind of menu is favorably ordered in association with data such as sex and age is high.

Further, these marketing data are output by the marketing data output section (1504).

<Fifth Embodiment: Process Flow>

FIG. 16 shows the flow of processing in the fifth embodiment. The marketing data acquisition method according to this embodiment includes the following four steps.

First, data for bill calculation is input (step S1601 data input step), and processing for bill calculation is performed (step S1602).
Invoice calculation step).

Next, of the input data, data that can be used for marketing is acquired (step S16).
03 Marketing data acquisition step).

Finally, the obtained marketing data is output (step S1604 marketing data output step).

<Embodiment 5: Effect>

Since the bill can be calculated as a premise for acquiring the marketing data, it is expected that a large amount of data is input by the customer who wants to calculate the bill. Further, there is an effect that the customer can input data without feeling bothersome, and it is also possible to investigate the tendency of the customer's preference. << Sixth Embodiment >>

<Embodiment 6: Overview>

The sixth embodiment will be described. The present embodiment is the marketing data acquisition device described in the first to fifth embodiments, which is arranged in a private room type store.

<Embodiment 6: Configuration>

The present embodiment is a marketing data acquisition device characterized by being arranged in a private room type store.
Examples of the functional blocks of the marketing data acquisition device according to the present embodiment have already been shown in FIGS. 2, 5, 8, 11, and 14.

For example, the marketing data acquisition device (0200) of this embodiment shown in FIG. 2 has a “compatibility diagnosis calculation unit” (0201) and a “data input unit” (0202).
And "Marketing data acquisition unit" (0203)
And the "marketing data output unit" (0204), and the processing of each unit has already been described in the first embodiment.

In this embodiment, the marketing data acquisition device is characterized by being arranged in a private room type store. A "private room store" is a store that provides customers with products, services, etc. in a plurality of private rooms formed by partitioning inside. For example, there are karaoke boxes, hotels, restaurants and the like.

<Embodiment 6: Effect>

By arranging the marketing data acquisition device in the private room store, the customer can input the personal information without paying attention to the eyes. In addition, even in industries where it was difficult to collect customer information due to privacy issues etc., if you use the marketing data acquisition device,
It can be expected that the customer will input personal information without any resistance. << Embodiment 7 >>

<Embodiment 7: Overview>

The seventh embodiment will be described. The present embodiment acquires and outputs marketing data that is one or more of age information that is information regarding the age of a person, gender information that is information regarding the gender of a person, and residence information that is information regarding the residence of a person. The marketing data acquisition device described in the first to fifth embodiments.

<Embodiment 7: Configuration>

The present embodiment is a marketing data acquisition device characterized by data that can be used for marketing. Examples of the functional blocks of the marketing data acquisition device according to the present embodiment have already been described with reference to FIGS.
1 and 14 are shown.

For example, the marketing data acquisition apparatus (0200) of this embodiment shown in FIG. 2 has a “compatibility diagnosis calculation unit” (0201) and a “data input unit” (0202).
And "Marketing data acquisition unit" (0203)
And the "marketing data output unit" (0204), and the processing of each unit has already been described in the first embodiment.

In the marketing data acquisition section,
Marketing data that can be used for marketing is acquired from the data input in the data input unit, and the acquired marketing data is output in the marketing data output unit. Here, the data that can be used for marketing is any one or two or more of age information that is information about the age of a person, sex information that is information about the gender of a person, and residence information that is information about the residence of a person.

The acquisition of age information is performed not only by inputting the age but also by inputting the date of birth, in the twenties,
There are also cases such as selecting from rough categories such as those in their thirties.
The residence information may be an address in units of prefectures, municipalities, as well as detailed addresses including addresses.

<Embodiment 7: Effect>

[0131] The sales status of products etc. is investigated in more detail by using age information, which is information regarding the age of a person, sex information, which is information regarding the gender of a person, and residence information, which is information regarding the residence of a person, as marketing data. In addition, it can be utilized for future sales development. << Embodiments 8 and 9 >>

<Embodiments 8 and 9: Overview>

The eighth and ninth embodiments will be described. The eighth embodiment is the marketing data acquisition device described in the first to fifth embodiments further including a commercial display screen that displays commercials based on marketing data. Further, in the ninth embodiment, the commercial is a commercial related to a product or service that is regulated to be displayed to the public.

<Embodiments 8 and 9: Configuration>

The present embodiment is a marketing data acquisition device characterized by displaying commercials based on marketing data. Examples of the functional blocks of the marketing data acquisition device according to the present embodiment have already been shown in FIGS. 2, 5, 8, 11, and 14.

For example, the marketing data acquisition device (0200) of this embodiment shown in FIG. 2 has a “compatibility diagnosis calculation unit” (0201) and a “data input unit” (0202).
And "Marketing data acquisition unit" (0203)
And the "marketing data output unit" (0204), and the processing of each unit has already been described in the first embodiment.

<Embodiment 8>

The eighth embodiment is a marketing data acquisition apparatus further having a commercial display screen for displaying commercials based on the marketing data. A "commercial based on marketing data" is a commercial whose taste is similar to or expected to be the same as the customer who input the data.
For example, a car commercial for a man in his 20s, a cosmetics commercial for a woman in his 30s, a commercial for a store opened in Machida City for a Machida citizen, and the like.

<Embodiment 9>

[0140] The ninth embodiment is a marketing data acquisition apparatus in which the commercial is a commercial related to a product or service for which display to the public is regulated. "Goods or services that are regulated to be displayed to the public" mean advertisements that are likely to mislead the customer's proper choice, or advertisements that may adversely affect minors. It is to limit the time and content for displaying commercials. Examples include cigarettes and money lenders. If it is determined that the customer is over 20 years old based on the marketing data, it can be said that there is no problem in displaying the commercials of tobacco and liquor. Furthermore, it is possible to promote sales only after displaying commercials for customers over 20 years old.

<Embodiments 8 and 9: Effects>

By displaying the commercials based on the marketing data, it is possible to display appropriate commercials corresponding to each customer, and further it is possible to promote sales. << Embodiment 10 >>

<Embodiment 10: Overview>

The tenth embodiment will be described. The present embodiment is the marketing data acquisition device described in the first to fifth embodiments, which performs processing for giving points representing rights to a specific service or product to an inputting person of the data based on the marketing data. .

<Embodiment 10: Configuration>

The present embodiment is a marketing data acquisition apparatus characterized by performing processing for giving points to an input person of the data based on the marketing data. An example of the functional blocks of the marketing data acquisition device in this embodiment is shown in FIG. The present embodiment is the marketing data acquisition device described in the first to fifth embodiments, but here, the marketing data acquisition device of the first embodiment is shown to further include a point processing unit.

The marketing data acquisition system (1700) of this embodiment shown in FIG.
(1701) and the "data input section" (1702),
"Marketing data acquisition unit" (1703),
It includes a "marketing data output unit" (1704) and a "point processing unit" (1705). "Compatibility diagnosis calculation unit" (1701) and "Data input unit" (17
02) and the “marketing data acquisition unit” (170
3) and "Marketing data output section" (170
The process 4) has already been described in the first embodiment.

The "point processing unit" (1705) performs processing for giving points representing the right to a specific service or product to the person who entered the data, based on the marketing data. “Points that represent rights” represent the right that a customer who cooperates in data input can obtain a merit in the form of points. For example, it is assumed that “30 points” are acquired because three items of age information, sex information, and residence information are input, and a specific service, prize, prize, etc. can be obtained according to the points.

Further, points representing this right may be accumulated and exchanged for a particular service or product when a certain number of points are collected. The points may be displayed on a display screen or the like of the marketing data acquisition device.

<Embodiment 10: Process Flow>

FIG. 18 shows the flow of processing in the tenth embodiment. The marketing data acquisition method in this embodiment includes the following five steps.

First, data of a person whose compatibility is to be calculated is input (step S1801 data input step), and processing for calculating compatibility diagnosis is performed using the data (step S1802 compatibility diagnosis calculation step).

Next, of the input data, data that can be used for marketing is acquired (step S180).
3 marketing data acquisition step), and outputs the acquired marketing data (step S180)
4 Marketing data output step).

Finally, based on the marketing data, processing for giving points representing the right to a specific service or product to the person who entered the data is performed (step S1805 point processing step).

The present embodiment is the marketing data acquisition device described in the first to fifth embodiments. Here, a marketing data acquisition method in the case where the marketing data acquisition device of the first embodiment further has a point processing section will be described. It was In the case of the marketing data acquisition device according to another embodiment, the point processing step is finally included.

<Embodiment 10: Effect>

[0157] If points can be returned by cooperating with data input and the customer can obtain merit, it is expected that many data will be input by the customer who actively cooperates in order to receive the merit. it can. Further, if the point return rate varies depending on the amount of information disclosed, more extensive data can be acquired and can be utilized for further marketing activities. << Embodiment 11 >>

<Embodiment 11: Overview>

The eleventh embodiment will be described. The present embodiment determines whether or not there is a contradiction between a plurality of input data, and performs predetermined processing when the judgment result is a judgment result that there is a contradiction. It is a marketing data acquisition device.

<Embodiment 11: Configuration>

The present embodiment is a marketing data acquisition device characterized by judging whether or not there is a contradiction between a plurality of input data. FIG. 19 shows an example of functional blocks of the marketing data acquisition apparatus according to this embodiment. Although the present embodiment is the marketing data acquisition device described in the first to tenth embodiments, the data input unit of the marketing data acquisition device of the first embodiment is shown here as having each of the following means.

The marketing data acquisition system (1900) of this embodiment shown in FIG. 19 is a "compatibility diagnosis calculation unit".
(1901) and the "data input section" (1902),
"Marketing data acquisition unit" (1903)
It consists of a "marketing data output unit" (1904). The processes of the "compatibility diagnosis calculation unit" (1901), the "marketing data acquisition unit" (1903), and the "marketing data output unit" (1904) have already been described in the first embodiment.

Regarding the "data input section" (1902), "data input means" (1905), "contradiction judgment means" (1906), and "contradiction input processing means" (1
907).

[0164] The "data input means" (1905) performs a process for specifying the type of data for each of a plurality of types of data that can be used for marketing and prompting for input. For example, on the display screen, a case where a message "Tell me your name" prompting you to input data is displayed, or a field for entering the date of birth blinks corresponds to this case.

The "contradiction judgment means" (1906) performs processing for judging whether or not there is a contradiction between the plurality of data input to the data input means. The "contradiction" means that there is a leak in the input data, or that there is data that is not consistent among the plurality of input data. For example, when the date of birth, constellation, zodiac, and age data are entered, the corresponding constellation from the birthday is different from the entered constellation, or the year of birth and the zodiac, age do not match. . Other examples include cases where the work address, work telephone number, and company name cannot be matched, or where the residential area, usage line, and station are not appropriate.

The "contradiction input processing means" (1907) prompts re-input, cancels data input, when the judgment result in the above-mentioned contradiction judging section is a judgment result that there is a contradiction, or Then, the processing based on the data is stopped and the person who inputs the data is notified to that effect.

The inconsistent data reduces the credibility of the input data, and thus reduces the value of the marketing data. Therefore, for the purpose of making the input person recognize that there was a mistake at the time of data input, or not adopting the input data as marketing data,
The above processing is performed. It may be displayed by characters or the like on the display screen, or may be announced by voice or the like.

FIG. 20 shows an example of specific functional blocks of the marketing data acquisition apparatus according to this embodiment.

The marketing data acquisition system (2000) of this embodiment shown in FIG. 20 is a "compatibility diagnosis calculation unit".
(2001) and a "data input section" (2002),
"Marketing data acquisition unit" (2003),
The "data input section" (2005), the "contradiction judgment section" (2006), and the "contradiction input processing section" are provided for the "data input section" (2002). (200
7) and. 19 specifically shows the marketing data acquisition device shown in FIG. 19 and has the same function.

First, in the data input means (2005) of the data input section (2002), as an example, a process for prompting the input of data of "sex, date of birth, constellation, zodiac sign, age" is performed. The user of the marketing data acquisition device inputs the data. As shown in the figure, "Gender: Male, Date of Birth: February 2, 1977"
It is assumed that the data of “Sun, Constellation: Gemini, Zodiac: Unaged, Age: 23” has been input.

With respect to these input data, the contradiction judging means (2006) judges whether or not there is a contradiction between a plurality of data. As an example of the determination process, it is assumed that the constellation, the zodiac signs, and the age are calculated from “date of birth: February 2, 1977”. First, regarding the constellation, although Aquarius was born on February 2nd, the input data is "Gemini."
There is a contradiction. Also, he was born in 1977, and is already 25 years old at the time of input (2002). On the other hand, the input data includes "unaged" and "23 years old", which also causes contradiction. Therefore, the contradiction judging means gives a judgment result that there is a contradiction.

On the basis of the above results, the contradiction input processing means (2007) prompts re-input, cancels data input, or cancels processing by the data and inputs data to that effect. Either of the above is notified.

When consistent data is input, as in the first embodiment, the compatibility diagnosis calculation unit (2
001), the process for calculating the compatibility diagnosis is performed,
On the other hand, the marketing data acquisition unit (2003) acquires data that can be used for marketing from the input data, and further, these marketing data are output to the marketing data output unit (2004).
Output at.

<Embodiment 11: Process flow>

FIG. 21 shows the flow of processing in the eleventh embodiment. The marketing data acquisition method in this embodiment includes the following six steps.

First, for each of a plurality of types of data that can be used for marketing, processing for specifying the type of data and prompting for input is performed (step S21).
01 data input step), and a process for determining whether or not there is a contradiction between the plurality of input data is performed (step S2102 contradiction determination step).

If the judgment result in the contradiction judgment step is a judgment result that there is a contradiction, re-input is urged.
Either the data input is stopped, or the process based on the data is stopped, and the fact is notified to the person who inputs the data (step S2103 Contradiction input processing step).

When the judgment result in the contradiction judgment step is a judgment result that there is no contradiction, the process for calculating the compatibility diagnosis is performed using the data (step S).
2104 Compatibility diagnosis calculation step).

Further, of the input data, data that can be used for marketing is acquired (step S2).
105 Marketing data acquisition step).

Finally, the obtained marketing data is output (step S2106 marketing data output step).

<Embodiment 11: Effect>

By determining whether or not there is a contradiction between a plurality of input data, it is possible to obtain more reliable marketing data. Further, when notifying the data input person that there is an input error, there is a possibility that appropriate data can be obtained by re-inputting by the data input person.

EFFECTS OF THE INVENTION Since compatibility diagnosis is performed as a premise for obtaining marketing data, it is expected that a large amount of data will be input by a customer who desires compatibility diagnosis. Further, there is an effect that the customer can input data without feeling bothersome.

Further, by disposing the marketing data acquisition device in the private room type store, the customer can input the personal information without paying attention to the eyes. Further, even in an industry where it has been difficult to collect customer information due to privacy issues or the like, it can be expected that the customer can input personal information without any resistance through the marketing data acquisition device.

Further, it is possible to utilize for further marketing activities such as displaying appropriate commercials corresponding to each customer based on the acquired marketing data.

[Brief description of drawings]

FIG. 1 is a conceptual diagram for explaining a first embodiment.

FIG. 2 is a functional block diagram for explaining the first embodiment.

FIG. 3 is a specific functional block diagram for explaining the first embodiment.

FIG. 4 is a diagram illustrating a processing flow of the first embodiment.

FIG. 5 is a functional block diagram for explaining the second embodiment.

FIG. 6 is a specific functional block diagram for explaining the second embodiment.

FIG. 7 is a diagram illustrating a flow of processing according to the second embodiment.

FIG. 8 is a functional block diagram for explaining a third embodiment.

FIG. 9 is a specific functional block diagram for explaining the third embodiment.

FIG. 10 is a diagram illustrating the flow of processing according to the third embodiment.

FIG. 11 is a functional block diagram for explaining a fourth embodiment.

FIG. 12 is a specific functional block diagram for explaining the fourth embodiment.

FIG. 13 is a diagram illustrating the flow of processing according to the fourth embodiment.

FIG. 14 is a functional block diagram for explaining a fifth embodiment.

FIG. 15 is a specific functional block diagram for explaining the fifth embodiment.

FIG. 16 is a diagram illustrating a processing flow of the fifth embodiment.

FIG. 17 is a functional block diagram for explaining the tenth embodiment.

FIG. 18 is a diagram illustrating a processing flow of the tenth embodiment.

FIG. 19 is a functional block diagram for explaining an eleventh embodiment.

FIG. 20 is a specific functional block diagram for explaining the eleventh embodiment.

FIG. 21 is a diagram illustrating a processing flow of the eleventh embodiment.

[Explanation of symbols]

0200 Marketing data acquisition device 0201 Compatibility Diagnostic Department 0202 Data input section 0203 Marketing data acquisition unit 0204 Marketing data output section

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Toshiki Yamaguchi             2-2-17 Suwa, Tama City, Tokyo

Claims (11)

[Claims] 1. A compatibility diagnosis calculation unit for calculating a compatibility diagnosis, a data input unit for inputting data of a person whose compatibility should be calculated for the calculation by the compatibility diagnosis calculation unit, and an input for the data input unit. The marketing data acquisition device includes a marketing data acquisition unit that acquires marketing data that is data that can be used for marketing, and a marketing data output unit that outputs the marketing data acquired by the marketing data acquisition unit. 2. A feng shui diagnosis calculation section for calculating a feng shui diagnosis, a data input section for inputting data of a target for which feng shui is calculated for the calculation in the feng shui diagnosis calculation section, and a data input section The marketing data acquisition device includes a marketing data acquisition unit that acquires marketing data that is data that can be used for marketing, and a marketing data output unit that outputs the marketing data acquired by the marketing data acquisition unit. 3. A game operation unit for using a video game, a data input unit for inputting data for an operation in the game operation unit, and a data input from the data input unit, which can be used for marketing. A marketing data acquisition device having a marketing data acquisition unit for acquiring marketing data, which is data, and a marketing data output unit for outputting the marketing data acquired by the marketing data acquisition unit. 4. A data input unit for specifying a product or service at a store and inputting data for distribution of the product or service; and data input to the data input unit,
A marketing data acquisition device comprising: a marketing data acquisition unit that acquires marketing data that is data that can be used for marketing; and a marketing data output unit that outputs the marketing data acquired by the marketing data acquisition unit. 5. An invoice calculation unit for calculating an invoice at a restaurant, a data input unit for inputting data for calculation of an invoice at the invoice calculation unit, and an input to the data input unit. The marketing data acquisition device includes a marketing data acquisition unit that acquires marketing data that is data that can be used for marketing, and a marketing data output unit that outputs the marketing data acquired by the marketing data acquisition unit. 6. A private room type store in which the marketing data acquisition device is arranged. 7. The data that can be used for the marketing is any one or more of age information that is information about a person's age, gender information that is information about a person's gender, and residence information that is information about a person's residence. Claim 1
5. The marketing data acquisition device according to any one of 1 to 5. 8. Based on the marketing data,
The marketing data acquisition device according to claim 1, further comprising a commercial display screen that displays commercials. 9. The marketing data acquisition device according to claim 8, wherein the commercial is a commercial related to a product or service whose display is restricted to the public. 10. The point processing unit according to any one of claims 1 to 5, further comprising a point processing unit that performs processing for giving points representing rights to a specific service or product to an inputting person of the data based on the marketing data. The marketing data acquisition device described in Kaichi. 11. The data input unit, for each of a plurality of types of data that can be used for marketing, data input means for specifying the type of the data and prompting for input, and inputting to the data input means. Conflict determination means for determining whether or not there is a contradiction between the plurality of data that has been determined, and when the determination result by the contradiction determination means is a determination result that there is a contradiction, data input is prompted. The method further comprises: a contradiction input processing means for performing any one of the processing of stopping the input of (1) or stopping processing by the data and notifying it to the person who inputs the data. 10. The marketing data acquisition device according to any one of 10.