JP2003302924A - Advertisement method and advertisement bag - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve the following problems with the advertisement by a large-sized screen that such advertisement tends to be unexpectedly overlooked and ends as a transient advertisement and the problems with an advertisement method of distributing flyers to visitors that the omission in distribution arises and that the flyers are thrown to wastes without being viewed. <P>SOLUTION: The advertisement bag 1 formed by a waterproof sheet is stuck to a back 31a of a seat back of a seat 31. The advertisement bag 1 has a cutoff line 17 for making an unsealing port and is made into the bag by allowing the port near the cutoff line 17 to remain. The bag is formed by putting the flyers 21 and samples 23 therein, then hermetically sealing the bag by heat sealing 4. A flank portion 9 which is a front surface is printed with the main advertisement 11 and a tacky adhesive 15 for mounting is applied to the rear surface. The bag is provided with a cutoff line 19 for forming a hole for hooking the hand. A customer inevitably views the advertisement 11 in front and therefore a high advertisement effect can be expected. If the mouth is formed by tearing along with the cutoff line 17, the advertisement bag 1 functions as a baggage container or refuse bag and therefore the customer feels convenient with the bag and in addition the waterproofness and safety of the contents before unsealing can be assured. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to an advertising method and an advertising bag. Specifically, the present invention mainly relates to an advertising method performed in a facility where a large number of spectators gather and an advertising bag used in the advertising method.

[0002]

2. Description of the Related Art Many sports seats such as baseball fields and soccer stadiums, cinemas, multipurpose halls, and other theaters are equipped with a large number of seats at all times.
In addition, a large number of seats may be prepared each time at the venues for concerts and various events that are held outdoors at any time.

In a facility equipped with a large number of seats as described above, various advertisements are often carried out with the aim of gathering a large number of people. There are various forms of the advertisement, such as a form in which it is displayed on a large screen such as an electronic bulletin board in a permanent facility, or a form in which an advertisement leaflet or a product sample is handed over at the entrance or exit of the facility.

[0004]

However, since the display on a large screen is usually displayed only during breaks during competitions and performances, it is easy to overlook it, and people who stand up or sit around during breaks can easily find it. It seems that he is often watched carefully and is not often watched carefully. Moreover, the audience can only show the advertisement and there is no profit on the spot, so it ends up being a transient advertisement. Also, with the method of distributing to the visitors at the entrance, etc., you can hand over the advertising materials directly, but in the case of congestion it is unavoidable that there will be a considerable omission of distribution, and some people refuse to receive it, However, it is not uncommon for people to be immediately trashed without looking at the advertisement content.

The present invention has been made in view of the above-mentioned problems of the prior art, provides practical benefits to the spectators, and, at least while the spectators are seated, the advertisements are almost inevitable. It is an object of the present invention to provide a novel advertising method which can guarantee the safety of contents and can expect an extremely high advertising effect, and an advertising means used for the advertising method.

[0006]

In order to achieve this object, the advertisement method of the present invention is an opening opening formed by a waterproof sheet and sealed by an easily opening sealing means such as an adhesive or a cut line. An advertisement is printed on at least one outer surface of the two main back-to-back side surfaces, and the outer surface of the other side surface is close to the opening opening and is on the other side surface even if the opening is opened. It is characterized in that an advertising bag to which an adhesive for attachment is attached is used at the position remaining in the above position, and this advertising bag is removably attached to the audience seat by the adhesive for attachment.

Further, the advertising bag according to the present invention is formed of a waterproof sheet and has an opening that is sealed by an easy-open sealing means such as an adhesive or a cut line, and has two main sides for back to back. The advertisement is printed on at least one outer surface of the part, and the adhesive for attachment is placed on the outer surface of the other side surface near the opening and remains on the other side even when the opening is opened. The adhesive is applied and release paper is attached to the adhesive for attachment.
This advertising bag can be detachably attached to an arbitrary place, for example, a spectator's seat, by an adhesive for attachment by peeling off the release paper.

According to this advertising method or advertising bag, the advertising bag is inevitably affixed to the intended place with the outer surface of one side face facing forward, so this advertising bag is attached to the audience seats. If you leave it, people in the spectator will inevitably see advertisements on advertising bags attached to their seats or the seats in front of them, which is repeated during a relatively long time while seated. Will be returned. Then, the advertising bag has a high convenience that it can be personally used as a baggage compartment for holding hand-held brochures and rain gear, or as a garbage bag by opening the opening that is sealed by the easy-open sealing means. Bring to each and every audience. In particular, since many people put out some kind of garbage at places where they can eat and drink during viewing, it is highly valuable as a garbage bag, and the bag is recognized as a useful item for themselves.

[0009] Therefore, rather than recognizing that the advertisement that the user does not want is unilaterally pressed, there is a feeling of satisfaction that the one convenient for oneself is provided free of charge, and the advertisement content given to it is also resisted. You can expect a psychological effect that you can see without feeling. Moreover,
It is not uncommon to put the advertising bag in the baggage or bring it back to commemorate the day, so it can be expected that the advertising will be carried outside the facility and the spatial range of the advertising will be expanded.

The position where the advertising bag according to the present invention is attached is
It may be anywhere in the spectator's seat, but the back of the front seat is preferable for the best viewing in a front-facing posture, but in some cases it may be the front of the backrest. Also,
If the spectator's seat has a bench shape without a backrest, the seating surface or the back or front of the legs may be used.

A tear line, an adhesive, or the like can be considered as the easy-open sealing means in the advertising bag of the present invention. When the cut line is used, it is possible to consider a form in which two side surface portions are cut out together, a shape in which only one side surface portion is cut out, and the like.

The advertising method described in claim 2 is the same as claim 1.
In the advertising method described in (1), advertising materials such as leaflets and product samples are put in advertising bags. The advertising bag according to the present invention is formed of a waterproof sheet, and since it is a substantially closed bag when the mouth remains sealed, it can be kept in water even in rainy weather until it is opened. There is no risk of getting in, and there is no worry of entering foreign matter.
Therefore, even if advertisement materials such as product samples and prizes are put in this advertisement bag, it can be guaranteed that the advertisement materials will not get dirty and can be safely delivered to the audience.

An advertising bag according to a fourth aspect is the advertising bag according to the third aspect, characterized in that a cutting line for forming a handle hole is provided. Therefore, if the tear-off line for forming the hand-held hole is torn to form the hand-held hole, this advertising bag will be in the form of a carrying bag, and the possibility of bringing it back will increase, and a wider advertising range can be expected.

According to a fifth aspect of the present invention, there is provided an advertising bag according to the third or fourth aspect, in which the other side surface portion is provided with an overhanging portion that extends to some extent from one end edge of the one side surface portion. A position along the opening is used as an opening, and the opening is sealed by a sealing means in which the overhanging portion is not cut off at the time of opening, and the adhesive for attachment is hidden by folding back the overhanging portion. It is characterized by being given to the area.

With this arrangement, when the attached advertising bag is removed, the overhanging portion can be folded back and the overhanging portion can be attached to the other portions with the adhesive for attachment. , The advertising bag can be carried without the attachment adhesive being touched by the hand, and there is no part to be cut off so that no dust is generated. In this case, as the sealing means for the opening opening, it is considered that a pressure sensitive adhesive or sealing for applying pressure to the opening opening to transform it into a concave shape is suitable.

Even if the projecting portion is not provided, the tear line for opening is provided only on one side surface, and the adhesive for attachment is located at the position corresponding to the tear line for opening on the other side portion. If it is provided in the vicinity thereof, the same function as in claim 5 can be provided.

[0017]

BEST MODE FOR CARRYING OUT THE INVENTION An advertising bag according to an embodiment of the present invention and an advertising method using the same will be described below with reference to the drawings.

[1. First Embodiment] (FIGS. 1 to 5) [1-A. Structure of Advertising Bag] (FIGS. 1 to 5) The advertising bag 1 is formed in a rectangular shape by a flexible sheet having good waterproofness, and has a gusset-shaped bottom surface 5 that can be expanded to some extent. Out of the three sides other than the bottom surface 5, two side ends that face each other in parallel are sealed 3 to form a bag leaving a mouth only at one end, and finally one end including the mouth is heat-sealed 4 It is made into a closed bag (Figs. 1 to 3).
Is shown with the heat seal 4 applied).
Therefore, the advertising bag 1 has a rectangular flat bag shape in which the horizontal dimension is slightly larger than the vertical dimension when the bottom surface 5 is not expanded.

The material for the advertising bag 1 is not particularly limited as long as it is highly waterproof and heat-sealable. For example, a relatively thin vinyl sheet or nylon sheet is suitable and is burned. Also, it is desirable to use a type that does not generate harmful substances as much as possible.

An advertisement 11 is printed on the outer surface of one of the two side surfaces 9 and 9'of the advertising bag 1 which are back to back, and an advertisement 13 is printed on the outer surface of the other side surface 9'and is used for mounting. The adhesive 15 is attached, and the advertisement bag 1 is basically attached by using the attachment adhesive 15. Therefore, when the advertising bag 1 is attached to a certain place, one side surface portion 9 becomes a front side surface portion and the other side surface portion 9'becomes a back side surface portion. The advertisement 13 printed on the screen becomes inconspicuous.
Therefore, the advertisement 11 printed on one side surface portion 9 is the main advertisement, and the advertisement 13 printed on the other side surface portion 9'is a subordinate advertisement.

The advertisement bag 1 is provided with a perforation-like tear-off perforation line 17 extending substantially parallel to the heat seal 4 at a position close to the heat seal 4. The tear line 17 for opening serves as an opening of the advertising bag 1 and is formed over both side surface portions 9 and 9 '. Mounting adhesive 15
Is the heat seal 5 with the cut-off line 17 for opening.
A little away from the other side, that is, the tear line 1 for opening
Even if the portion 7 on the side of the heat seal 5 is cut off and cut off from the portion 7, it is provided in a band shape extending in parallel with the cut-off line 7 for opening at a position that remains on the other side surface portion 9 '. As the adhesive 15, one having removability is used.
In particular, if you choose a type that has a relatively strong adhesive strength that adheres even to wet surfaces, you can firmly attach it to the target place even in the rain or after rain. The adhesive 15 has a release paper 16 for blocking the adhesion until it is attached.
(Partially peeled off in FIG. 2) is attached.

Further, cut-off lines 19 for forming the hand-held holes are provided on both side surface portions 9, 9 '. This cut line 1
9 is also perforated, and is formed over both side surface portions 9 and 9 ', and is endless in the shape of an ellipse in the central portion at a position apart from the adhesive 15 to the side of the tear line 17 for opening. It is provided so as to extend.

Since the advertisement bag 1 is provided with the perforation lines 17 and 19 and the adhesive 15, the advertisements 11 and 13 described above are provided.
It is desirable to avoid the positions where the cut lines 17 and 19 and the adhesive 15 are provided. Then, in the advertising bag 1, advertising materials such as an advertiser's leaflet 21 and product samples 23 are put in as needed. The heat seal 4 is performed after the required advertisement materials are put in. The advertising bag 1 is configured as described above.

[1-B. Advertising method, use of advertising bag] (FIGS. 3 to 5) Next, an example of an advertising method using the advertising bag 1 and an example of using the advertising bag 1 will be described. For example, when implementing this advertising method in a soccer or baseball stadium, if the sponsor of the team or the like is the advertiser, the advertisement of the sponsor is printed as the main advertisement 11 and the product handled by the sponsor. Advertising materials such as leaflets 21 and product samples 23 that advertise services and services are included. The advertisement of the manufacturer of the advertising bag 1 or the like is printed on the secondary advertisement 13.

FIG. 3 shows a part of the spectator seats 31 in the stadium, and the advertising bag 1 is attached to the back surface 31a of each backrest of the spectator seats 31. This attachment is performed by peeling off the release paper 16 to expose the adhesive 15 and attaching the adhesive 15 to the back surface 31a of the backrest. The sticking direction should be such that the heat seal 4 is on the upper side, and the cut lines 17 and 19 are not torn. This work is completed before the audience enters.

Therefore, the advertising bag 1 is attached with the main advertisement 11 facing the rear side of the spectator seat 31, so that the spectator seated in the spectator seat 31 is attached to the backrest of the spectator seat 31 in front of him. You will inevitably see the main advertisement 11 of the advertising bag 1 that is open. Since the advertising bag 1 is attached in a substantially hermetically sealed state, even if the advertising bag 1 is attached in the rain or if there is rainfall after the attachment, no rain will enter the bag 1. Therefore, there is no risk that the leaflet 21 and the product sample 23 inside will get wet, and the contents inside will not be taken out or another one will be put in unless the bag 1 is torn.

When the spectator uses the advertising bag 1 as a bag, the opening 39 is made by cutting the part 39 on the heat seal 4 side from the opening cut line 17 as shown by the chain double-dashed line in FIG. (See FIG. 4 etc.). If this work is performed while pressing the position immediately below the cutoff line 17, the advertising bag 1 does not have to be separated from the backrest. As a result, the advertising bag 1 becomes an open bag with the opening 35 open upward, so that the advertising bag 1 can be used as a storage bag for holding hand-held pamphlets, newspapers, rain gear, etc., or an empty box for used cups or bento boxes. It functions as a trash bag for throwing away wrapping paper, and even in this state, the main advertisement 11 still remains in front of the audience.

When the audience returns, it is desirable to remove the advertising bag 1 from the back and take it home or to throw it away in the trash box provided, but even if they return home,
Since the advertising bag 1 is left with the opening 35 facing upward,
There is no risk that the items put inside will be scattered, and since it can be easily peeled off from the backrest, there will be no trouble in collecting.

When the audience takes the advertising bag 1 back as a storage bag, if the tear-off line 19 for forming the hand-held hole is torn, an elliptical hand-held hole 37 is immediately formed as shown in FIG. Therefore, it is extremely easy to carry. In this case, if the portion 39 cut out to make the opening 35 is attached to the adhesive 15 as shown in FIG. 5, the adhesive 15 will not be touched by the hand, and stickiness can be prevented.

[2. Second Embodiment] (FIGS. 6 to 8) FIGS. 6 to 8 show an advertising bag 1A according to a second embodiment. This advertising bag 1A is different from the advertising bag 1 described above only in that an overhanging portion is provided on the other side surface and that the opening means is sealed. Therefore, the explanation will be made only for this difference, and for the other parts,
The description will be omitted by giving the same reference numerals to the same parts in the advertising bag 1 or the reference numerals with a dash added to the respective parts in the drawings. The usage and meaning of such codes are the same in the third embodiment described later.

In this advertising bag 1A, the overhanging portion 41 is provided on the other side surface portion 9 by making the other side surface portion 9'slightly longer than the one side surface portion 9. The overhanging portion 41 is positioned so as to overhang to some extent from the one end edge 43 of the one side surface portion 9, that is, the end edge 43 on the side opposite the bottom surface 5. A position along the edge 43 is an opening 45, and the side surface portions 9 and 9'in a strip-shaped region along the opening 45.
An adhesive 47 for sealing the mouth is provided on the inner surface so that and stick together. As the adhesive 47, for example, a hot melt type adhesive is used, and the inner surface of one of the side surface portions 9 or 9'is coated or laminated. The adhesive 15 for attachment is provided at a position just back to back with the adhesive 47 for sealing the mouth.

Therefore, the opening 45 is watertightly sealed when it is adhered with the adhesive 47, and can be opened by peeling off the adhesive, and can be resealed with the adhesive 47 after opening. . And when the advertising bag 1A is removed,
The pressure sensitive adhesive 15 can be hidden by folding back the protruding portion 41 and attaching it to the pressure sensitive adhesive 15, as shown by the chain double-dashed line in FIG. 8. Therefore, the advertising bag 1A can be carried without touching the adhesive 15 for attachment,
Since there is no part to cut off, there is no dust.

The adhesive 15 for attachment is not limited to the position shown in the drawing, but may be the back surface of the overhanging portion 41 or the like.
May be provided at a position hidden by the projecting portion 41 by folding back. By providing the adhesive 15 on the back surface of the overhanging portion 41, it is possible to reliably prevent the overhanging portion 41 from hanging down.

[3. Third Embodiment] (FIG. 9) FIG. 9 shows an advertising bag 1B according to a third embodiment. The advertising bag 1B differs from the advertising bag 1A in that it does not have a gusset-shaped bottom surface and is in a final seal structure. In the advertising bag 1A described above, the advertisement material is inserted from the opening 45, and then the final sealing is performed by closing the opening 45. However, in this advertising bag 1B, the opening 45 is opened. A bag was made in a form of sealing and leaving a mouth on the side opposite to the opening 45, and after inserting advertisement material from the mouth, the mouth was heat-sealed 4 '. By doing so, there is an advantage that the final sealing in the state of containing the contents can be easily performed by a general sealing method such as heat sealing using a heating roller or the like.

The embodiment of the present invention has been described above.
The specific configuration of the present invention is not limited to this embodiment, and the present invention includes a design change and the like within a range not departing from the gist of the present invention. For example, in the embodiment, the adhesive is provided so as to form one strip,
The form of the adhesive is not limited to this type,
The shape of the cutoff line for forming the handle hole is not limited to that shown in the embodiment. In the above embodiment, the upper end of the advertising bag 1 is closed by the heat seal 4, but the present invention is not limited to this, and the advertising bag may be closed by a method other than heat sealing. For example, the other (back)
The side part of the above is made longer than the side part of one side (front) to form an extension piece, the extension piece is bent so as to cover the opening, and is attached to the surface of the one side part with an adhesive. That is,
Put the extension piece on the lid. In this case, once the adhesive is peeled off,
Use a type that does not allow re-adhesion. By doing so, it is possible to prevent foreign matter from being put into the advertising bag and closing the lid again. In addition, in the above-described embodiment, the type in which the opening is formed at the upper end of the advertising bag is shown, but the present invention is not limited to this, and the opening may be formed on either the left or right end (the side in the above-described embodiment The structure may be such that an opening is formed in the seal 3). In this case, the handle hole is formed at either the left or right end (the side where the opening is formed).

[0036]

As described above, according to the present invention, the advertising bag is inevitably affixed to the intended place with the outer surface of one side surface facing forward, so that the advertising bag is affixed to the audience seats. In that case, the person in the audience seat will inevitably see the advertisement in the advertising bag attached to his or her front seat. Moreover, since this advertising bag provides the spectator with a high level of convenience that it can be used as a baggage compartment, a garbage bag, etc. by opening the opening, it is more convenient for me than the recognition that the advertisement was unilaterally pressed. Since there is a feeling of satisfaction that it was provided free of charge, the psychological effect that you can see the advertisement content attached to the advertising bag without feeling resistance can be expected, and since it is not uncommon to bring the advertising bag home, It can be expected that the location of advertisement will be expanded.

According to the second aspect of the present invention, there is no risk that water will get inside even if it is raining and there is no concern that foreign matter will be put into the advertising bag until it is opened. Even if you put it in, you can guarantee that it will not get dirty and will pass to the audience in a safe state.

According to the fourth aspect of the present invention, when the tear-off line for forming the hand-held hole is torn to form the hand-held hole, this advertising bag becomes a carrying bag, which increases the possibility that the advertising bag will be taken home, Expect a wider range.

According to the fifth aspect of the present invention, when the attached advertising bag is removed, the overhanging portion is folded back and the overhanging portion is attached to the other portion with the adhesive for attachment. Since it is possible to carry the advertising bag without touching the mounting adhesive, there is no part to cut off, so no dust is generated.

[Brief description of drawings]

FIG. 1 is a perspective view showing an advertising bag according to a first embodiment of the present invention as viewed from the front surface (one side surface portion) side.

FIG. 2 is a perspective view showing the advertising bag of FIG. 1 as viewed from the back surface (the other side surface portion) side.

FIG. 3 is a diagram showing an example of an advertising method performed using the advertising bag shown in FIG.

FIG. 4 is a perspective view showing an example of use in which the advertising bag of FIG. 1 is used in an opened state.

FIG. 5 is a perspective view showing an example of use of the advertising bag of FIG. 1 in a state in which a hanging hole is formed.

FIG. 6 is a perspective view showing a main part of an advertising bag according to a second embodiment of the present invention.

7 is an enlarged cross-sectional view taken along the line AA of FIG.

FIG. 8 is an overall perspective view showing the advertising bag of FIG. 6 in an opened state.

FIG. 9 is a perspective view showing an advertising bag according to a third embodiment of the present invention.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Advertising bag 9 ... One side part 9 '... Other side part 11 ... Advertisement 15 ... Adhesive 17 for mounting 17 ... Sealing means 19 ... Cutout lines 21 and 23 for forming a handle hole ... Advertising material 31 ... Spectator seat 35 ... Opening mouth 1A ... Advertising bag 41 ... Overhanging portion 43 ... One edge
45 ... Opening port 47 ... Sealing means 1B ... Advertising bag

Claims (5)

[Claims] 1. An advertisement is provided on at least one outer surface of the two main back-to-back side surfaces having an opening formed by a waterproof sheet and sealed by an easily-sealing sealing means such as an adhesive or a cut line. Using an advertising bag provided with an adhesive for attachment at a position which is printed and remains on the other side surface of the outer surface of the other side surface near the opening mouth even after the opening is opened, An advertising method characterized in that this advertising bag is detachably attached to the audience seats by the adhesive for its attachment. 2. The advertising method according to claim 1, wherein advertising materials such as leaflets and product samples are put in an advertising bag. 3. An opening formed by a waterproof sheet and sealed by an easy-open sealing means such as an adhesive or a tear line, and at least one outer surface of the two main back-to-back side surfaces. An advertisement is printed, and an adhesive for attachment is applied to a position on the outer surface of the other side surface which is near the opening and remains on the other side even when the opening is opened. An advertising bag with release paper attached to the adhesive. 4. The advertising bag according to claim 3, further comprising a cutout line for forming a handle hole. 5. The advertising bag according to claim 3 or 4, wherein the other side surface portion is provided with an overhanging portion that extends to some extent from one end edge of the one side surface portion, and a position along the one end edge is an opening. The opening is sealed by a sealing means in which the protruding portion is not cut off at the time of opening, and the adhesive for attachment is applied to an area hidden by folding back the protruding portion. Advertising bag to do.