JP2003259946A - Merchandise display apparatus - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a merchandise display apparatus which has at least two vertical frames combined with an upper and lower horizontal frames, various display elements through a predetermined fixing means and a roof frame above the left and right vertical frames. <P>SOLUTION: In this merchandise display apparatus, a plurality of vertical frames 1 and 2 are placed on a floor 22 at the both sides of a passage 21 through which people can go by with a proper distance between the vertical frames 1 and 2 along the passage 21. The vertical frames 1 and 2 are jointed with horizontal frames 3 and 4 which are parallel with the passage 21. On the outsides of the vertical frame 1 and 2, the plurality of display elements are fixed. A predetermined conversation space 24 is formed above the uppermost display element 23. An arch-shaped roof frame 25 is fixed on the vertical frame 1 and 2, which are facing each other having the passage 21 in between, through detachable or extendable pores 11 for fixing the roof frame. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product display device, in which at least two vertical frames are connected by a pair of upper and lower horizontal frames,
The present invention relates to a product display device provided with various display elements via a predetermined mounting means, in which a roof frame is mounted on an upper part of a vertical frame.

[0002]

2. Description of the Related Art Since the establishment of a comprehensive supermarket that handles groceries, meat, fresh fish, dairy products, and sundries in a self-service manner, large-scale retailers aiming to sell at low prices and mass stores have been hypermarkets. , Discount stores, supercenters, category killer, factory outlets, wholesale clubs, convenience stores, one-price shops, outlet malls, drug stores, home centers, etc.

[0003] Common to these retail stores is that they are self-service, that is, a customer picks up a product, makes a selection, and goes to a cashier counter. Therefore, the method of displaying products in these stores adopts the latest modern marketing methods including consumer behavior, is easy for customers to see, is easy to pick up, has good association, and wants to buy. Is devised so that the purchase intention of the customer can be decided as soon as possible,
I try to exert the sales promotion function.

[0004] As a product display method having such a function,
Conventionally, left and right vertical frames are connected by a pair of upper and lower horizontal frames, and horizontal shelves, slanted shelves, and various shelves such as binning, pipe hangers, slanted hangers, hooks, mesh nets, etc., through predetermined mounting means. A product display device provided with various display elements such as a special attachment (hereinafter simply referred to as a product display device) is used.

In addition to the above-mentioned large-scale retail stores, recently, relatively expensive branded products, etc. have been used in a banquet hall, an entrance lobby, an atrium, etc., in a wagon or a product display device similar to the one, in a jumble. There is also a wagon sale that displays and sells products using the display method.

The product display method using the product display device is as follows:
The procedure is such that the type, item, and quantity are sequentially determined, and the display quantity of the determined item is determined. In other words,
The product exhibition is performed in consideration of how to effectively appeal to customers the relationship with each product, and can be said to be adjustment of face and facing.

Furthermore, some large-scale retail stores have established a system in which delivery is carried out at any time or several times a day by cooperation of wholesalers, etc. , Delivery has been done. Therefore, the merchandise display device is focused on strength and function, the merchandise display device itself is not decorated, and it is simple and simple to make at low cost. It's not going to last.

As one of the sales promotion methods for large-scale retail stores,
The design of the in-store display is important. The design of the in-store display is aimed at further attracting the customer's attention, raising expectations and motivating to buy. However, conventional in-store displays are mainly used for interior materials, floor materials, curtains, shaped objects,
There is no attempt to make the product display device itself attractive, focusing mainly on product selection, mannequins and bodies, staging, and decoration.

By the way, according to Nobuo Origuchi, the original meaning of "shelf" is to "separate a person who lives in or near God from a true person," and refers to a kind of sacred space. A store is originally a place for "Hare"("Nobuo Origuchi Complete Works Volume 2" (Chuo Koronsha). However, large-scale retailers generally focus on selling cheap products in large quantities and quickly. However, the function and strength are the main factors in the development of the product display device.

Therefore, the product display device was replaced by the original "Hare".
If it is designed as a place, when the customer enters the store, the product display device itself is in sight, and the desire to be “a beautiful” “looks fun” “what's going on” “let's go” is aroused , It is clear that it has the effect of guiding you to the sales floor.

However, since the product display device itself is a furniture, the design of the product display device should not be gorgeous. In other words, it should be something that helps the customer to pick up the displayed product and makes a selection and contributes to the purchase decision.

[0012] There are various decorations for "halle" or festival design, and as one of them, an erected decorative gate or an erected roof conventionally called an arch is used. Therefore, if an arch-shaped roof frame is attached to the product display device, it becomes a decoration of the product display device itself.

Further, since the ceiling of the store itself is high, there is a distance between the product display device without the arch-shaped roof frame and the ceiling of the store itself, and the customer's personal space (individual space) is not formed. On the other hand, the product display device equipped with the arch-shaped roof frame itself becomes a personal space.

According to a modern marketing research that applies environmental psychology and behavioral psychology, if a customer is in a personal space (individual space), he / she can calmly examine the product and / or It is thought that "intrusion of other people can be consciously or psychologically controlled", "your actions can be selected regardless of the existence of other people", "privacy is protected", and this will increase your willingness to purchase products. To be enhanced.

In designing a store, lighting is used to create an environment that attracts customers from the daily space into the store to increase their willingness to buy, and to produce an actual product. Despite the fact that the lighting plan in the goods store is a constituent element of the store, in the conventional mass sales store, as a whole lighting of the store or the sales floor, a fluorescent lamp with a long life and low power consumption and a color rendering improved type fixture are used. I am using, but I am shining a spotlight on the product itself displayed on the product display device,
There was no effect of lighting.

Especially, the products displayed on the product display device are
In terms of the relationship between the customer and the space, it is necessary to consider the production of the lighting environment centered on the product, including that it is generally small.

[0017]

A main problem to be solved by the invention is a product display device in which at least two vertical frames are connected by a pair of upper and lower horizontal frames and various display elements are provided through mounting means. For customers, they can "be calm and carefully examine the product""can control the invasion of others into their area consciously or psychologically""can select their own behavior regardless of the existence of other people" It is to form a "privately protected" personal space (individual space), thereby contributing to sales promotion.

Another problem to be solved by the invention is to dispose a plurality of vertical frames on the floors on both sides of a passage through which a person can pass, at appropriate intervals along the passage, Each vertical frame is connected by a horizontal frame parallel to the passage, and a plurality of display elements are provided on the outer surface of the vertical frame via mounting means to form a required dialogue space above the uppermost display element. In such a product display device, the customer can "be calm and examine the product""can control the invasion of others into his or her area consciously or psychologically""whether there is another person" Regardless of what you do, you can create your own personal space that protects your privacy, and contributes to sales promotion.

Still another problem to be solved by the invention is to illuminate not only the whole lighting of the store or the sales floor but also the products themselves displayed on the product display device, so that the customers can display the products from the daily space. The purpose is to create an environment that enhances the willingness to purchase by drawing into the device space and to enhance the actual product.

[0020]

According to the present invention, the above problems can be solved as follows. (1) At least two vertical frames are connected by a pair of upper and lower horizontal frames, and a roof frame is attached to the upper part of the vertical frame in a product display device provided with various display elements via a predetermined mounting means.

(2) A product exhibit in which at least two vertical frames are connected by a pair of upper and lower horizontal frames, and various display elements are provided on both side surfaces of the at least two vertical frames by means of predetermined mounting means. In the device, at least two vertical frames,
Install the roof frame that extends toward both sides.

(3) A plurality of vertical frames are arranged on the floors on both sides of the passage through which a person can pass, at appropriate intervals along the passage, and each vertical frame is connected to the passage. And a plurality of display elements are provided on the outer surface of the vertical frame via predetermined attachment means so that a required dialogue space is formed above the uppermost display element. In the product display device, the roof frame is attached to the upper part of the vertical frame columns facing each other across the passage.

(4) In the above item (1) or (2), a roof frame mounting column separate from the vertical frame is fixed to the upper end of the vertical frame.

(5) In the above item (4), the locking hook is fixed to the surface of the roof frame mounting column separate from the vertical frame, the surface facing the vertical frame, and the vertical frame is a hollow pipe, A locking hole into which the locking hook is detachably fitted is provided at a corresponding position.

(6) In any one of the above items (1) to (5), the roof frame mounting column is composed of a plurality of split columns which are detachable from each other.

(7) In any one of the above items (1) to (6), the roof panel is attached to the roof frame.

(8) In any one of the above items (1) to (7), a steel pipe having a gate-shaped cross section is attached in the longitudinal direction of the front end of the roof frame.

(9) In any one of the above items (1) to (8), a steel pipe having a gate-shaped cross section is provided with a function of attaching and detaching a lighting fixture, a function of taking out an outlet, and a function of guiding information.

[0029]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below. In the following description of the embodiments, the product display device is described as a minimum unit, that is, a unit. However, in an actual marketing planogram or in-store display, these units, display assisting devices, and display products are appropriately used. It is well known to those skilled in the art that a combination of units, a corner, a block, and a zone are combined and arranged in an order to develop a plan for allocating shelves in a store.

FIG. 1 is a perspective view showing the outline of a first embodiment of a product display device of the present invention. FIG. 2 is a perspective view of one unit that constitutes the first embodiment.

The first embodiment is an example in which three single-sided product display devices (A), (B), and (C) are connected in a lateral direction. The three single-sided product display devices (A), (B), and (C) have a pair of left and right vertical frames except that the display elements are different.
(1) (2) is fixed by the upper and lower horizontal frames (3) (3), and each vertical frame (1) (2)
A base shelf (4) is provided in the front lower part of the above, and a roof frame (5) is attached to the upper part of the vertical frames (1) and (2) to have the same structure. That is, the merchandise display device (A) is provided with a plurality of shelf boards (7) as brackets (6) as display elements.
(B) has a special attachment (9) attached to the perforated board (8) as a display element, and (C) shows a special attachment (9) attached to the perforated board (8) as a display element. And a combination of binning (10) is used.

Only one product display device (A) will be described below. As shown in FIG. 2, the product display device (A), which is the first embodiment of the product display device of the present invention, has a vertical frame (1).
Connect (2) with the upper and lower horizontal frames (3) and (3), and attach the arched roof frame (5) to the upper part of the vertical frame (1) and (2) through the roof frame mounting column (11). is there. Vertical frame (1) (2)
It consists of a hollow square pipe. The roof frame mounting column (11) is made of steel round pipe.

FIG. 3 is a partially enlarged perspective view showing a method of mounting the roof frame mounting column (11) on the right vertical frame (1) of FIG. A plurality of L-shaped locking hooks (12) having a downward cross-section, for example, are fixed to a predetermined portion of the lower portion of the roof frame mounting column (11) by welding. At this time, to prevent the appearance of the product from being deteriorated, the weld heap is prevented from appearing due to the plate thickness of the locking hook (12).

On the other hand, in the vertical frame (only the right vertical frame (1) is shown), a locking hole (13) for fitting with the locking hook (12) is formed at a position corresponding to the locking hook (12). I am doing it.

As shown in FIGS. 3 and 4, the locking hook (12)
Has a U-shaped cross section, and the claw pieces (14)
Is equipped with. When a plurality of locking hooks (12) are fitted into the locking holes (13) formed in the left and right vertical frames (only the right vertical frame (1) is shown in Fig. 3), the roof frame mounting column (11) Due to its own weight, the claw piece (14) is dropped, and the roof frame mounting column (11) is securely fixed to the left and right vertical frames (only the right vertical frame (1) is shown in FIG. 3).

A rear end of an arm-shaped roof frame (5) extending in an arcuate shape toward the lower front is fixed to the upper end of the roof frame mounting column (11) by welding. A flange (15) is fixed to the front end of the roof frame (5) by welding. The roof frame (5) is composed of bolts (16) and nuts (17) and has a cross section of a portal or rail type steel pipe.
It is concluded with (18) and (19).

The steel pipe (19) having a gate-shaped cross section has a function of attaching / detaching a lighting device, a function of taking out an outlet, various hanging display functions, and a product information guiding function.

FIG. 5 is a sectional view of the second embodiment shown in FIG. Referring to FIG. 5, it can be seen that the spotlight (20) attached to the tip of the roof frame (5) illuminates the inclined shelf (7) from the upper stage to the lower stage.

By attaching a lighting device so that the angle can be changed at the tip of the roof frame (5), it is possible to meet various conditions such as the type, quality, size, and flow line of the customer to be displayed. The illuminance necessary for the target space and its distribution can be changed, which can contribute to the production of the lighting environment.

The luminaire (20) is not particularly limited,
For example, when a halogen lamp having a high color rendering property and a small instrument is used, the lighting effect is good.

FIG. 6 is a sectional view of the third embodiment of the product display device of the present invention. Hereinafter, the same members as those in the first embodiment are designated by the same reference numerals, and detailed description thereof will be omitted.
In the third embodiment, at least two vertical frames (1) (only one of which is shown) are connected by a pair of upper and lower horizontal frames (3) (only the lower one is shown) to connect at least two vertical frames. In the product display device in which various display elements (7) are provided on both front and rear sides of (1) by predetermined mounting means, the left and right vertical frames are provided.
This is a product display device in which a roof frame (5) extending toward both front and rear sides is attached to the upper part of (1).

If the product display device of the third embodiment shown in FIG. 6 is prepared as a unit, two single-sided product display devices, for example, the single-sided product display device of the first embodiment ( In-store display can be performed more quickly and space can be saved than when A, B, and C are arranged back to back.

FIG. 7 is a perspective view of a fourth embodiment of the product display device of the present invention, and FIG. 8 is a side view thereof.

In the fourth embodiment, a passage (2
1) and put multiple vertical frames on the floors (22) on both sides of it.
(1) (1) are arranged at appropriate intervals along the passage, and each vertical frame (1) (1) is provided with a horizontal frame (3) (4) parallel to the passage.
And a plurality of display elements are provided on the outer surface of the vertical frame (1) (1) through a predetermined attachment means, and the required interaction space (24) is provided above the uppermost display element (23). )
In the product display device in which the roof frame (24) is formed, the roof frame (24) is attached to the upper part of each vertical frame (1) (1) facing each other across the passage.

The roof frame (2
The section 5) is arch-shaped and covers all the display elements as well as the passageway (21) accessible to humans. Through the roof frame (25) and roof frame mounting column (11), the vertical frame
It is fixed at (1).

A method for attaching the roof frame (25) to the roof frame attachment column (11), as well as the roof frame (2
5) to the top of the roof frame mounting column (11) and to the tip of the roof frame (25) at
The method of fastening (18) and (19) is the same as the method adopted in the above-described embodiment, and thus detailed description thereof will be omitted.

Further, it has already been explained that the gate-shaped steel pipe (19) is provided with a function for attaching / detaching a lighting device, a function for taking out an outlet, various hanging display functions, and a function for guiding information on products. Since the method is the same as that used in the embodiment, detailed description will be omitted.

The roof frame (2
Since 5) has an arched shape, the product display device covered with it becomes a kind of arcade, completely forming an in-store store, and displaying foliage plants etc. around it will give a more luxurious feeling. It becomes a calm shopping mall.

(26) is a leg plate provided so as to face outward from each vertical frame (1) (1), and (27) is a base shelf provided thereon.

(28) has a hinge (29) with a spring and has a passage
It is a swing door attached to the vertical frames (1) and (1) facing each other with the (21) interposed therebetween. In the fourth embodiment, by attaching the doors to both ends of the product display device, a store having a completely independent space is formed in the store.

The product display device of this form requires, for example, a face-to-face sales with a customer by arranging a specialized sales person in the drug shop or the aisle (21) where the customer is not allowed to freely go in and out of the drug shop. It can be used as a special store such as a product store.

In FIG. 7 and FIG. 8, (30) is a bulletin board, which shows necessary features, intentions, and information of goods, characters, figures,
It can be displayed by a symbol.

In the modern store merchandising presentation system or visual merchandising design, it is required that consumers easily and quickly and visually communicate the features, intentions and information of products. This cannot be achieved simply by designing parts of the store space such as the walls of the store, various fixtures, and lighting. As a simple and reliable method, it is important to display with letters, figures and symbols.

If the display panel of (30) is an electronic display panel or a liquid crystal display panel, it is possible to quickly respond to changes in the situation and to quickly transmit the features, intentions, and information of the product to the customer. .

FIG. 9 is an exploded perspective view of a part of the support structure for the roof frame (24) in the fourth embodiment. Fourth
In the embodiment, the roof frame mounting column (11) is a hollow round pipe, which is divided into two in the longitudinal direction.

In the fourth embodiment, since all the roof frame mounting columns (11) have the same structure, only one of them will be described. Roof frame mounting column (11)
Is composed of two split columns (31) and (32).

The lower split column (31) has a plurality of downwardly facing claw pieces (14) similar to those shown in FIGS.
The stepped locking hooks (12) are locked to the inner surface of the vertical frame (1).

At the center of the upper end of the split column (31), a small-diameter protruding shaft is provided.
(33) is projected. On the other hand, a fitting hole (34) into which the projecting shaft (33) can be fitted is formed in the center of the lower end of the upper split column (32), and the roof frame is formed by fitting them together. (24) can be easily assembled and disassembled. The roof frame mounting column
(11) may have a multi-division structure of three or more divisions.

Reference numeral (20) is a lighting fixture attached to the tips of the roof frames (5) and (24) so that the angle can be changed. The lighting fixture (20) is not particularly limited, but for example, when a halogen lamp having a high color rendering property and a small fixture is used, the lighting effect is good.

As described above, in the first to fourth embodiments, the vertical frame and the roof frame mounting support are separately provided, and a plurality of locking hooks are provided at predetermined positions of the roof frame mounting support, while the left and right sides are provided. A method of drilling a locking hole that fits with a locking hook at a predetermined location of the vertical frame and detachably fitting and fixing them has been described. The left and right vertical frames and the roof frame mounting column are fixed. The point is not limited to this. For example, a usual method such as bolting, welding, fitting method can be adopted.

[0061]

According to the first aspect of the present invention, by mounting the roof frame on the single-sided product display device, the customer can be told "comfortable products in a relatively narrow space where the upper space is limited". "You can consciously or psychologically control the invasion of others into your area""You can choose your own behavior regardless of the presence of others""Privacy is protected" Personal space ( Individual space) can be formed, thereby contributing to sales promotion.

According to the second aspect of the present invention, in-store display can be performed more quickly and space can be saved than when two single-sided product display devices are arranged back to back.

According to the third aspect of the invention, a plurality of vertical frames are arranged on the floor surface on both sides of the passage through which a person can pass, at appropriate intervals along the passage, and The vertical frame is connected by a horizontal frame parallel to the passage, and the display element, the uppermost display element, and the required dialogue space are formed above the uppermost display element on the outer surface of the vertical frame. Since the roof frame was attached to the product display device, the customer can "comfortlessly examine the product""can consciously or psychologically control the invasion of others into their own area""the existence of others" You can choose your own behavior regardless of whether or not there is "privacy is protected" A personal space (individual space) is formed, and for store employees who face customers, it is annoying for other customers to explain products etc. I can concentrate.

According to the invention described in claim 4, since the left and right vertical frames and the roof frame mounting columns separate from the left and right vertical frames are fixed, the strength is increased by selecting the fixing method. Alternatively, it can be removable.

According to the fifth aspect of the present invention, since the left and right vertical frames and the roof frame mounting column are detachably fixed, the roof frame can be mounted as required.

According to the sixth aspect of the present invention, the roof frame mounting column is made up of a plurality of split columns that can be attached to and detached from each other, so that the roof frame can be easily assembled and disassembled.

According to the invention described in claim 7, by attaching the roof panel to the roof frame, the spaces of the store in the store and the store in the store are further emphasized.
The customer's sense of personal space is further stimulated.

According to the invention described in claim 8, auxiliary equipment for in-store display, such as a function for attaching / detaching a lighting equipment, a function for taking out an outlet, and an information guiding function, can be removably attached, whereby it is visually effective. Gimmicks, store merchandising presentation,
Or it can contribute to visual merchandising design (VMD).

[Brief description of drawings]

FIG. 1 is a perspective view of a first embodiment of the present invention.

FIG. 2 is a perspective view of a second embodiment of the present invention.

FIG. 3 is likewise an enlarged view of a main part.

FIG. 4 is an enlarged cross-sectional plan view taken along the line IV-IV in FIG.

FIG. 5 is a side view of the third embodiment of the present invention.

FIG. 6 is a side view of the fourth embodiment of the present invention.

FIG. 7 is a perspective view of a fifth embodiment of the present invention.

FIG. 8 is likewise a side view.

FIG. 9 is likewise an exploded perspective view of a main part.

[Explanation of symbols]

(1) (2) Vertical frame (3) Horizontal frame (4) Base shelf (5) Roof frame (6) Bracket (7) Shelf board (8) Perforated board (9) Special attachment (10) Binning (11) Roof frame mounting column (12) Locking hook (13) Locking hole (14) Locking hook claw piece (15) Flange (16) Bolt (17) Nut (18) Gate section steel pipe (19) Gate section steel pipe (20) Lighting equipment (21) Passage (22) Floor (23) Upper display element (24) Dialogue space (25) Roof frame (26) Leg plate (27) Base shelf (28) Spring door (29) Hinge with spring (30) Display panel (31) (32) Split prop (33) Projection shaft (34) Mating hole

Continued front page    (72) Inventor Yoshinobu Hirose             2-7 Kitakou 2-chome, Nishi-ku, Yokohama-shi, Kanagawa             Okamura Manufacturing Co., Ltd. F term (reference) 3B054 AA02 BA03 BA09 BA13 BB03                       CA11                 3B110 AA12 DA07 HA28                 3B118 AA11 BA04 BA22

Claims (8)

[Claims] 1. A product display device in which at least two vertical frames are connected by a pair of upper and lower horizontal frames, and various display elements are provided through a predetermined mounting means, and at least one upper part of the vertical frames is provided. A product display device characterized in that a roof frame is attached to the. 2. A product display device in which at least two vertical frames are connected by a pair of upper and lower horizontal frames, and various display elements are provided on both side surfaces of the at least two vertical frames by predetermined mounting means. In the item display device, at least two vertical frames are provided with roof frames extending toward both sides thereof. 3. A plurality of vertical frames are arranged on the floor surfaces on both sides of a passage through which a person can pass, at appropriate intervals along the passage, and each vertical frame is connected to the passage. A product in which a plurality of display elements are connected to each other with parallel horizontal frames and provided on the outer surface of the vertical frame through predetermined attachment means so that a required dialogue space is formed above the uppermost display element. A product display device with a roof frame mounted on top of each vertical frame that faces the display device across the passage. 4. The product display device according to claim 1, wherein a roof frame mounting column separate from the vertical frame is fixed to an upper end of the vertical frame. 5. A locking hook is fixed to a surface of the roof frame mounting column separate from the vertical frame, the surface facing the vertical frame, and the vertical frame is a hollow pipe, and the locking hook is provided at a position corresponding to the locking hook. The product display device according to claim 4, further comprising a locking hole for detachably fitting. 6. The roof frame mounting column comprises a plurality of split columns that can be attached to and detached from each other.
5. The product display device according to any one of 5. 7. The product display device according to claim 1, wherein a roof panel is attached to the roof frame. 8. A steel frame having a gate-shaped cross section is attached to a longitudinal direction of a front end of the roof frame to provide a function of attaching and detaching a lighting fixture, a function of taking out an outlet, and a function of guiding information.
The product display device according to any one of 1.