JP2003239510A - Floor part for room of store or the like, method for measuring number of customers by the floor part and method for replacing floor tile of floor part - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a floor part capable of constantly grasping the number of customers in a store and behavior of the customers. <P>SOLUTION: In the floor part A, a plurality of floor tiles 1 are laid in a room of a store or the like having an entrance 300, each floor tile of one area of the floor part A is provided with a function capable of detecting the number of steps, or a floor backing 2 of one area of the floor part is provided with the function capable of detecting the number of steps. A display part receiving signals from the floor tiles 1 or the floor backing 2 is provided inside or outside the room. The floor tiles are laid detachably with respect to the floor backing 2. A concentration ratio of people in a desired portion can be grasped, and since the floor tiles are detachably laid, a detection area can be easily changed. Since the floor tiles can be freely replaced or exchanged, they can be rented or leased. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a floor of a store or the like, and more specifically, a floor having a floor tile laid in a room of a store or the like having a doorway, a method for measuring the number of customers by the floor, and the floor. Part floor tile replacement method.

[0002]

2. Description of the Related Art Today, a floor of a store or the like is laid with a synthetic resin tile such as vinyl chloride attached to one surface thereof. This synthetic resin tile is attached to an underfloor material (for example, cement ground) with an adhesive so that it does not come off for a long period of time. By the way, in the times and stores, the greatest effort is made to increase the sales and to make the store profitable. For that purpose, it is important to analyze in detail the situation of individual customers who come and go directly to the sales.

As one of them, it is known to grasp the number of customers entering and leaving a store or the like and the flow line. For example, in FIG.
As shown in, a person (observer) X who observes and measures near the entrance and exit waits and checks the entrance and exit situation of the customer by using a frequency meter or the like to grasp the number of people.
That is, by checking the number of customers coming in by entering the frequency by looking at the customers who pass through the entrance and exit, and by following the movement (traffic line) of the customers with eyes, it is possible to determine where the customers frequently stop. I check my behavior. However, such measurement using a human relies on so-called visual recognition using the human eye, and is greatly influenced by the skill of the observer himself.

Therefore, in an unskilled observer, the measurement result is blurred and stable analysis cannot be performed. Furthermore,
From a cost perspective, it is usually difficult for a person to observe for 24 hours a day, and there is a limit to always being able to continuously grasp the movement of customers who come and go. For this reason, a method has been sought for measuring the number of customers and the behavioral state of the customers (for example, the concentrated portion of the customers in the room) without the intermediary of people such as observers.

[0005]

SUMMARY OF THE INVENTION The present invention is intended to solve the above problems. That is, an object of the present invention is to provide a floor part that can constantly grasp the number of customers who have entered the store and the behavior of the customers, and also to provide a method for measuring the number of customers by the floor part. . Furthermore, the present invention provides a method for replacing the floor tile of the floor.

[0006]

The inventors of the present invention have, as a result of diligent research on such problems, found that
By providing the floor tile forming the floor portion or the floor base with a function of detecting the number of steps, it has been found that it is possible to grasp the phenomenon that the customer walks or stops in the laid portion of the floor tile, and the present invention is based on this finding. It has been completed.

That is, the present invention relates to (1) a floor part in which floor tiles are laid in a room such as a store having a doorway, the floor part having a function of detecting the number of steps. Exist.

(2) A floor part in which a plurality of floor tiles are laid in a room such as a store having an entrance / exit, and each floor tile in a part of the floor part is capable of detecting the number of steps. Located on the floor equipped with.

[0009] Further, (3), a floor portion in which a plurality of floor tiles are laid in a room such as a store having an entrance / exit,
The floor base of a part of the floor portion exists in the floor portion having a function of detecting the number of steps.

Further, (4), a part of the area exists in the floor which is the entrance / exit area.

Further, (5), a display section for receiving the signal from the floor tile of the floor section capable of detecting the number of steps and displaying the count amount is provided in the floor section provided inside or outside the room.

Further, (6), a display unit for receiving the signal from the floor base of the floor unit capable of detecting the number of steps and displaying the count amount is provided in the room or in the outdoor unit.

Further, (7), the floor tile exists in the floor portion which is laid in a detachable manner with respect to the floor base.

Further, (8), the floor portion in which a plurality of floor tiles of which the number of steps can be detected is gathered and the pattern of the motif unified on the surface is visible is present.

Further, (9) is a method of measuring the number of customers in a room such as a store having an entrance / exit, in which a floor tile capable of detecting the number of steps is laid in a certain area of a floor portion to be measured of the room. It exists in a method for measuring the number of customers by measuring the number of customers by detecting the number of steps on the floor tile.

Further, (10) is a method of measuring the number of customers in a room such as a store having an entrance / exit, in which a floor base whose step number can be detected is laid in a certain area of the floor to be measured of the room. It exists in a method of measuring the number of customers by measuring the number of customers by detecting the number of steps on the floor.

Further, (11) is a method of replacing a tile used for a floor part in which a tile is laid in a room such as a store having an entrance / exit, in which the number of steps is detected at least in a certain area of the floor part. There is a tile replacement method in which possible tiles are laid freely and when the number of steps reaches a standard amount, the floor tile in that part is replaced.

The present invention can employ a configuration in which two or more selected from the above 1 to 8 are combined as long as it meets the purpose.

[0019]

BEST MODE FOR CARRYING OUT THE INVENTION The present invention will be described below with reference to the accompanying drawings with reference to specific embodiments. FIG. 1 is a plan view showing a layout of a room of a store (an example of a convenience store is shown here). The convenience store in this embodiment is shown as an example in which the entrance and the exit are at the same place. Incidentally, in many stores, the entrance and exit are often the same due to their operational management. A cashier counter 100 for customers is located near the doorway 300. Further, a plurality of display shelves for each product are juxtaposed at the central position, and a plurality of display shelves for each product are placed along the wall side or the window side. In particular, the bookshelf 200 is arranged on the left side of the cashier counter 100 at a position where it can be easily seen.

In the room of the store, first, a store clerk stands by at the back of the cashier counter 100 near the doorway and pays the purchaser who purchases the product.
Usually, a customer picks up a desired product in a store, picks it up, goes to the cashier counter 100 with the product, and pays the amount. After paying, the user exits the cashier counter 100 and exits through the entrance / exit 300.

The essential feature of the present invention is to give a function of detecting the number of steps of a customer to the floor portion (floor tile or floor base) where the number of steps is to be known. First, the case where the floor tile has a detectable function will be described. [When the floor tile has a function capable of detecting the number of steps] Fig. 2
An example of the laid state of floor tiles on the floor in the above convenience store is shown in Fig. As described above, in the floor portion A of the room of the present invention, the floor tiles 1 are laid on the entire floor surface (the slanted line indicated by the alternate long and short dash line), but the number of steps of the customer is detected at a necessary place on the entire floor surface. A floor tile 1 having a possible function is laid.

FIG. 3 is a schematic cross-sectional view showing a laid state of floor tiles (having a function of detecting the number of steps) on the floor. Similar floor tiles (T2, T3 ...) Are provided around the floor tile 1 (T1). Floor tiles 1
The upper layer 1A and the lower layer 1B are attached to each other, and each layer is made of, for example, vinyl chloride. Upper layer 1
On the surface of A, pattern patterns (pictures, patterns, characters, patterns, etc.), advertisements, etc. are provided by printing or the like. By arranging a plurality of floor tiles and forming a motif in which the pattern patterns on the surface are unified, it is possible to easily view the tiles from above.

If necessary, a coating is applied on the upper layer 1A. In addition, it is preferable that the back surface of the lower layer 1B is subjected to a moisture resistance treatment or an anti-slip treatment. A sensor for checking the number of steps of the customer is mounted between the upper layer 1A and the lower layer 1B.
A piezoelectric sensor 11, which is a sensor using a piezoelectric element, is used as the sensor mounted in between.

When the floor tile 1 is subjected to pressure from the surface (from above), the upper layer 1A is compressed and pressure is applied to the piezoelectric type sensor 11 below it. That is, when a person steps on the floor tile 1, the pressure is transmitted downward and the piezoelectric sensor 11 detects it. As the frequency of stepping increases, the frequency detected by the piezoelectric sensor 11 also increases accordingly.

A thin wiring cord 12 for transmitting signals (voltage, current) from the piezoelectric type sensor 11 extends outward from the floor tile 1. Specifically, the wiring cord 12 extends to the outside of the floor tile through the narrow groove 13 provided on the back surface of the floor tile 1. And the wiring cord 12
Can also transmit the detection signal to a distant position (for example, the measuring device main body described later) through the narrow groove of the adjacent floor tile. Here, as the shape of the floor tile 1 of the present invention, a rectangular shape is adopted, and a unified square shape is particularly preferable from the viewpoint of compatibility.

Further, the floor tile 1 of the present invention is a floor base (for example, mortar) without being attached with an adhesive.
Since it is removable, it can be laid in floor construction. As described above, since the back surface of the floor tile 1 is subjected to the moisture resistance treatment and the anti-slip process, the floor tile will not be corroded by the moisture from the floor base. Moreover, it is preferable that the thickness of the floor tile 1 is thicker than that of the conventional floor tile and is in the range of 5 to 8 mm. With such a thickness, the so-called "push-up phenomenon" caused by the moving load is unlikely to occur. Further, since the floor tile 1 is a floor laying, it does not follow expansion and contraction of the floor base, and is not easily affected by "cracks" in the floor base.

Now, as described above, when such a floor tile 1 is laid on the floor, when a person steps on it, the user can feel the pressure and detect the frequency. Therefore, in a certain area where the floor tile 1 is laid, it is possible to grasp how many times the customer steps on the floor tile at the position of the area. The same customer may step on multiple times, and the number of customers does not exactly match the frequency detected by the floor tile. Normal,
It can be said that there is a positive correlation between the number of steps and the number of people who gather there. By statistically processing this point, the number of customers can be measured almost accurately.

That is, in advance, the number of customers is checked by a skilled observation measurer (observer) using a frequency meter, and the correspondence between the result and the number of steps of the floor tile (for example, determining the coefficient) is clarified. Keep it. By thus determining the correspondence relationship, it is possible to grasp the approximate number of people based on the detected number of steps of the floor tile 1. The laying area of the floor tile 1 is appropriately incorporated in the floor portion of the place where the measurement is required.

For example, it is assumed that the customer who actually bought the product (real purchaser) is always in front of the cowouter (floor portion), which is a place to stop by. In this part, it is possible to measure the step count of the purchaser who actually bought some product. That is, the approximate number of customers can be grasped. The floor tiles are removable as previously described, so they can be reassembled into any area relative to the floor.

When incorporated in the entrance / exit area, it is possible to measure the number of steps of purchase customers and chilled customers who do not buy merchandise. Further, when incorporated in the periphery (floor portion) of the bookshelf, it is possible to measure the number of steps of the customers who purchase the book and those who do not purchase the book.
In this way, by laying the floor tile of the present invention in a predetermined place (area), the number of customers stepping on that part can be measured, and as a result, it is possible to grasp the approximate number of customers and analyze the degree of concentration. Become.

Next, an example of how the floor tiles are laid at the bottom of the store is shown. FIG. 4 shows an example in which the detectable floor tile 1 is laid only in the area of the book shelf 200 (area indicated by diagonal lines) in order to grasp the number of customers for reading and purchasing books (laying example 1). Is.

FIG. 5 shows an example in which the detectable floor tile 1 is laid only in the area of the entrance / exit 300 when it is desired to know the customers who have entered the store (laying example 2).

FIG. 6 shows an example (laying example 3) in which the detectable floor tile 1 is laid in the area of the cashier counter 100 in addition to the area of the doorway 300.

Next, the behavior status (traffic line) of the visitor will be described.・ [Case 1] (See FIG. 7) Now, suppose that a customer named M1 comes to the convenience store to buy a product named A1. The customer M1 first enters the store through the doorway 300,
Move through the room of the store to find the product A1.
As a result, the desired product A1 was found on the central shelf 400, and it is picked up and moved to the front of the cashier counter 100 near the doorway. Cashier counter 1
Stop before 00 and pay the amount to the clerk. Immediately after payment, the doorway 300
Exit through.

[Case 2] (See FIG. 8) Now, suppose that a customer named M2 comes to the convenience store to buy a product named A2. The customer M2 first enters the room of the store through the doorway 300 and goes to the front of the book shelf. And I read the book 1
Do it for about 0 minutes. Since this customer M2 uses this store on a regular basis, he / she already remembers the position of the product A2, so that the shelf 50 on the wall side where the product A2 is suddenly placed.
Move to 0 and stop. The product A2 is picked up, moved to the front of the cashier counter 100, paid as in the above 1), and exits from the entrance / exit 300.

[Case 3] (See FIG. 9) By the way, it is assumed that a customer named M3 is going to shop at this convenience store with a plan to buy a product named A3. Customer M3
First, the user enters the store through the doorway 300 and tries to find the product A3 while walking around each shelf. However, the product A3 was found to be out of stock, and the cashier counter 10
Exit through the doorway 300 without stopping before 0.

[Case 4] (See FIG. 10) Now, it is assumed that a customer named M4 has entered the room of the store for the purpose of reading (just reading) the book. The customer M4 first enters the room of the store through the doorway 300, directly moves to the position of the book shelf 200, and then temporarily stops there. And about 15 minutes,
Continue reading the magazine. When the desired book has been read, the user makes a detour and quickly exits through the doorway 100 without passing in front of the cashier counter 100. Next, in the cases 1) to 4) as described above, the detection mode of the step number (frequency) in the above-mentioned installation examples 1 to 3 will be described.

[Installation Example 1] In case 1), the customer M1
Does not pass in front of the bookshelf 200, so the number of steps (frequency) of the floor tile in that part is zero. In the case of case 2), the customer M2 stops in front of the book shelf 200 and reads the book, so that the stepping number of the floor tile is detected as the frequency. In case 3), since the customer M3 wanders around each shelf (including the book shelf) to find the product A3, the step count of the floor tile around the book shelf is detected as the frequency. It In case 4), since the customer M4 has come in to read a book, the number of steps on the floor tile is always detected as the frequency.

[Installation Example 2] In case 1), the customer M1
Since it always passes through the entrance / exit 300 when entering and exiting by a round trip, the number of steps of the floor tile is detected as the number of times. Similarly, in case 2), case 3), and case 4), since the customers M2, M3, and M4 always pass through the entrance / exit 300, the stepping number of the floor tile is detected as the frequency.

[Installation Example 3] In case 1), the customer M1
Always passes through the entrance / exit 300, so the number of steps of the floor tile is detected as the frequency. Further, the customer M1 pays at the cashier counter 100 since he / she purchased the product A1. Therefore, the number of steps on the floor tile in front of the cashier counter 100 is detected as the frequency. In case 2), as in the case of Kate 1 above, the customer M2 always passes through the entrance / exit 300, so it is detected as the stepping frequency of the floor tile. The number of steps on the floor tile in front of the cashier counter 100 is detected as the frequency in order to complete the payment at the counter 100.

In case 3), since the customer M3 passes through the entrance / exit 300 in a reciprocating manner, the stepping number of the floor tile is always detected as the frequency. Since the customer M3 did not purchase the product A3 and did not purchase it, the customer M3 does not need to make payment at the cashier counter 100, and the number of steps on the floor tile in front of the cashier counter is not detected as a frequency. In case 4),
Since the customer M4 passes through the entrance / exit 300 in a round trip, the number of steps of the floor tile is always detected as the frequency, and the customer M4 is only for reading the book, so that there is no need to pay at the cashier counter and the cashier can use it. The number of steps on the floor tile in front of the counter 100 is not detected as a frequency.

The above has described the case where the floor tile has a function capable of detecting the number of steps. The function capable of detecting the number of steps may be provided not on the floor tile but on the floor base on which the floor tile is placed.

FIG. 11 is a schematic cross-sectional view showing the equipment state of the floor base (having the function of detecting the number of steps) in the floor. A sensor for checking the number of passengers stepped on is installed on the upper surface of the floor base 2. An example of this sensor is, for example, the piezoelectric sensor 21 as described above. When a person steps on the floor tile 1, pressure is applied to the piezoelectric sensor 21 via the floor tile to detect it. The signal from the piezoelectric sensor 21 is, as described above,
It is transmitted to the measuring instrument main body using the wiring cord 22. In this way, the function that can detect the number of steps is provided in the floor base 2 in a predetermined area.
The number of steps in the area can be measured by incorporating it into the, and as a result, the approximate number of people can be understood.

Now, FIG. 12 is a block diagram showing a method for measuring the number of customers using the floor tile detection function.

FIG. 13 is a block diagram showing a method for measuring the number of customers using the floor base detection function. A floor tile having a detection function is laid at a required place on the floor of the store [floor tile laying process]. Alternatively, the detection function should be installed in the required place on the floor base of the floor. A person stands at a predetermined position on the floor of the store and stomps on the floor tile to apply pressure [trampling step].

The stepped floor tile detects the stepping pressure (pressure) by a sensor (piezoelectric sensor) mounted therein (pressure detecting step). Alternatively, the floor substrate trampled through the floor tiles detects the trampling pressure (pressure) by a sensor (piezoelectric sensor) mounted on the upper surface thereof (pressure detection step). Then, the detected frequency (signal) is transmitted to the measuring device main body (microcomputer, etc.), and is totalized [measurement / display process]. In addition, the signal is usually amplified and A / D
It is converted and transmitted to the measuring instrument body.

Here, as described above, actual measurement using a skilled observation measurer (observer) is performed in advance to determine the coefficient of correspondence between the actual number of customers at that position and the number of steps. It is natural to establish as. This makes it possible to measure the number of customers based on the number of steps on the floor tiles with almost accuracy. Since the floor tile of the present invention is a removable floor, it can be freely changed at any position on the floor of the store room, so that the measurement place has a high degree of freedom. By the way, the stain degree of the floor tile can be known by the number of times the floor tile is stepped on (that is, the number of steps). By utilizing this fact, conversely, by measuring the number of steps, it is possible to numerically grasp the degree of endurance stain and clarify the replacement standard.

That is, since the tiles of which the number of steps can be detected are detachably laid at least in a certain area of the floor and the degree of contamination can be numerically grasped, the number of steps is the reference amount. When that happens, that floor tile can be replaced and replaced. From this perspective,
In the case of a floor portion having a coating on the surface of a floor tile, the degree of wear of this coating can be grasped numerically, so that it can be used as a guide for replacement.

Although the present invention has been described above, the present invention is not limited to the embodiments, and various modifications can be made as long as they meet the purpose. For example, the structure of the floor tile is not limited to the structure shown in the figure as long as it can be freely attached to and detached from the floor base. The location of the piezoelectric sensor on the floor tile can be freely set in a portion close to the surface or a portion close to the bottom.

Further, a structure other than the piezoelectric type sensor can be adopted as the structure capable of detecting the number of steps from the floor tile. Also,
The shape and structure of the store room are not limited to those shown in the convenience store as described above, but may be adopted in various cases such as supermarkets, department stores, specialty stores, and the like. Since the floor tile of the present invention is detachable and is a floor laying, it can be replaced with another floor tile after the endurance time. In that respect, there is an advantage that it can be developed as a rental or leasing business in line with resource saving, recycling, etc. by positively adopting it as rental or leasing.

[0051]

INDUSTRIAL APPLICABILITY The present invention is a floor part where floor tiles are laid in a room such as a store having a doorway, and a floor tile whose step number can be detected is laid on the floor part, so You can grasp the degree of concentration of people. Moreover, since the floor tiles can be placed in a removable manner, the detection area can be easily changed. In addition, since floor tiles can be replaced and replaced freely, lease or rental becomes possible.

[Brief description of drawings]

FIG. 1 is a store (an example of a convenience store is shown here)
It is a figure showing the layout of the room.

FIG. 2 is a diagram showing an example of a laid state of floor tiles of a floor portion in the convenience store.

FIG. 3 is a schematic cross-sectional view showing a laid state of floor tiles (having a function of detecting the number of steps) in a floor portion.

FIG. 4 is a diagram showing an example of installation of a detectable floor tile.

[Fig. 5] Fig. 5 is a diagram showing another example of installation of detectable floor tiles.

FIG. 6 is a diagram showing still another laying example of detectable floor tiles.

FIG. 7 is a diagram showing a behavior state (traffic line) of a visitor.

[Fig. 8] Fig. 8 is a diagram showing another behavior situation (traffic line) of a visitor.

[Fig. 9] Fig. 9 is a diagram showing still another action situation (traffic line) of a visitor.

[Fig. 10] Fig. 10 is a diagram showing still another behavior state (traffic line) of a visitor.

FIG. 11 is a schematic cross-sectional view showing an equipment state of a floor base (having a function of detecting the number of steps) in a floor portion.

FIG. 12 is a block diagram showing a method for measuring the number of customers using the floor tile detection function.

FIG. 13 is a block diagram showing a method for measuring the number of customers using the detection function of the floor base.

FIG. 14 is a diagram showing a conventional method of measuring the number of customers by an observer.

[Explanation of symbols]

1 ... Floor tile 11 ... Piezoelectric sensor 12 wiring code 13 ... narrow groove 1A ... Upper part 1B ... lower part 2 ... Floor base 21 ... Piezoelectric sensor 22 ... Wiring cord 100 ... cashier counter 200 ... Book shelf 300 ... Doorway 400 ... Central shelf 500 ... Shelf on the wall side A ... Floor X: Person who observes and measures (observer)

Claims (11)

[Claims] 1. A floor portion in which a floor tile is laid in a room such as a store having an entrance / exit, the floor portion having a function of detecting the number of steps. 2. A floor section in which a plurality of floor tiles are laid in a room such as a store having an entrance / exit, and each floor tile in a part of the floor section has a function of detecting the number of steps. The floor that is characterized. 3. A floor section in which a plurality of floor tiles are laid in a room such as a store having an entrance / exit, and a floor base of a part of the floor section has a function capable of detecting the number of steps. The floor characterized by. 4. The floor according to claim 4, wherein a part of the area is an entrance / exit area. 5. The floor section according to claim 2, wherein a display section for displaying a count amount in response to a signal from a floor tile of the floor section capable of detecting the number of steps is provided inside or outside the room. 6. The floor section according to claim 3, wherein a display section for receiving the signal from the floor base of the floor section capable of detecting the number of steps and displaying the count amount is provided inside or outside the room. 7. The floor section according to claim 2 or 3, wherein the floor tile is laid down so as to be detachable from the floor base. 8. The floor according to claim 2 or 3, wherein a plurality of floor tiles of the floor where the number of steps can be detected are gathered to make a pattern of a motif unified on the surface visible. 9. A method of measuring the number of customers in a room such as a store having an entrance / exit, wherein a floor tile capable of detecting the number of steps is laid in a certain area of a floor to be measured in the room, and the number of steps is determined by the floor tile. A method for measuring the number of customers, characterized in that the number of customers is measured by detecting the. 10. A method for measuring the number of customers in a room such as a store having an entrance / exit, wherein a floor base whose number of steps can be detected is laid in a certain area of the floor to be measured in the room, and the number of steps is measured by this floor base. A method for measuring the number of customers, characterized in that the number of customers is measured by detecting the. 11. A method of replacing a tile to be used on a floor part in which a tile is laid in a room such as a store having an entrance / exit, in which a tile whose step count can be detected is attached / detached at least in a certain area of the floor part. A tile replacement method, which is characterized by laying freely and replacing the floor tile at that point when the number of steps reaches a standard amount.