JP2003195794A - Advertisement system and video distributor - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement system to perform the advertisement at a low cost by enabling a customer to easily and directly produce the advertisements. <P>SOLUTION: In the advertisement system 1, advertisement data are prepared on the basis of information received by a video distributor 3 installed in an information center 2, the advertisement data are sent to display devices 5a and 5b installed in places 4a and 4b to perform the advertisement and the advertisement data are displayed by the display devices 5a and 5b. The video distributor 3 is provided with at least one of a web server 31 for receiving a homepage from the customer, a facsimile server 32 for receiving facsimile information from the customer and a voice server 33 for receiving voice by a telephone, recognizing the voice and converting it to prescribed character information and is provided with an information distribution server 34 for preparing the advertisement data on the basis of the information from the means and sending them out onto the Internet 7 together with distribution destination specifying information. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention creates advertising data based on information received by a video distribution device installed in an information center and sends the advertising data to a display device installed in a place to advertise the display device. The present invention relates to an advertisement system for displaying advertisement data in, and a video distribution device used in the advertisement system.

[0002]

2. Description of the Related Art This type of advertising system comprises a video distribution device installed in an information center and a display device installed in a place for advertising, and the video distribution device of the information center is requested by a customer. The advertisement data created in 1 is sent to the display device, and the advertisement data is displayed on the display device. In such an advertising system, the information center creates and edits the advertisement request of the customer received from the advertising agency into various advertisement data by using the video distribution device, and the completed advertisement data is transmitted from the video distribution device to the I
It is sent to the display device installed in the advertisement place via the SDN line or the like.

Further, the display device includes a large-scale vision installed on a rooftop of a building, a speaker provided in the vicinity of the large-scale vision, a video / audio control device for providing video data and audio data to the large-scale vision, And a video / audio transmission device for transmitting video data and audio data to the video / audio control device. The video / audio transmission device of the display device receives the advertisement data transmitted from the video distribution device via the ISDN line, and after performing necessary editing,
The advertisement data can be sent to the video / audio control device. In such an advertising system, a person who creates and edits an advertisement is placed in the information center, and a person who maintains and operates the display device is also placed on the display device side.

[0004]

The above-mentioned conventional advertising system has the following drawbacks. First, there is a drawback that enormous cost is required for system construction. Second
In addition, it is necessary to intervene with an advertising agency, and it is necessary to arrange personnel for creating and editing advertisements on the information center side and personnel for maintaining and managing the equipment on the display device side. However, there is a drawback that enormous advertising costs such as labor costs are required.

Thirdly, since the advertisement production cost is huge, the advertiser cannot use the advertisement system even if the advertisement system is installed, and a dummy image and a weather forecast are sent, which wastes energy. was there. SUMMARY OF THE INVENTION It is an object of the present invention to solve the above-mentioned drawbacks and provide an advertising system and a video distribution device that enable a customer to easily produce a direct advertisement and carry out an advertisement at a low cost.

[0006]

In order to achieve the above object, an advertising system according to the invention of claim 1 creates advertising data based on information received by a video distribution device installed in an information center, In an advertising system in which advertising data is sent to a display device installed at a place for advertising and the advertising data is displayed on the display device, the video distribution device receives a homepage from a customer and facsimile information from the customer. Means, or at least one of voice recognition means for receiving voice from a telephone, recognizing the voice and converting it into predetermined character information, and creating advertisement data based on the information from the means and designating a delivery destination. The display device is provided with an advertisement image creating means for sending out to the Internet together with information, and the display device sends the advertisement data sent through the Internet. Received a client processing means for generating a predetermined video data and a large display for displaying the image data from the client processing unit is characterized in that comprising at least provided. In order to achieve the above object, the video distribution device according to the invention of claim 2 is installed in an information center, creates advertisement data based on information received from a customer, and uses the advertisement data together with distribution destination designation information on the Internet. Is a video distribution device for sending out to a means for receiving a home page from a customer,
At least one of means for receiving facsimile information from a customer or voice recognition means for receiving voice by telephone and recognizing voice and converting it into predetermined character information is provided.
Further, it is characterized in that it is provided with an advertisement image creating means for creating advertisement data based on the information from the means and sending it out on the Internet together with the delivery destination designation information. According to a third aspect of the present invention, in the second aspect, the voice recognition unit recognizes a customer and a product category by referring to a store code, a store name, and a product category stored in a store master based on the received voice. And a voice recognition dictionary file regarding the target product from the product information voice recognition dictionary file based on the recognition result by the means, and recognizes information regarding the product information based on the voice from the customer and the voice file regarding the target product. And means for converting it into character information, and the advertisement image creating means is provided with means for creating advertisement data based on the character information from the voice recognition means.

[0007]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. 1 to 4 are for explaining an embodiment of the present invention. Figure 1
FIG. 1 is a block diagram showing an advertising system according to an embodiment of the present invention. As shown in FIG. 1, an advertising system 1 according to an embodiment of the present invention includes a video distribution device 3 installed in an information center 2 and display devices 5a and 5b installed in respective advertising places 4a and 4b. It is composed of the Internet 7 connecting these.

[0008] In the advertisement system 1 as described above, in the information center 2, the advertisement data is distributed by the video distribution device 3 directly from the customer based on the advertisement request information by the home page Hp, the fax Fax or the voice Vc sent by telephone. create. The video distribution device 3 sends the created advertisement data to the display device 5a or the display device 5b via the Internet 7 together with the distribution destination designation data. Thereby, the display device 5a or the display device 5 is
Advertising data will be displayed in b.

Since the display devices 5a and 5b have the same structure, the structure of the display device 5a will be described as a representative.
The display device 5a includes a large-sized vision 51 installed on the roof of a building and the like, and an information distribution server 52 that provides image data to the large-sized vision 51. The display device 5a
The information distribution server 52 receives the advertisement data sent from the video distribution device 3 via the Internet 7, and gives the advertisement data to the large-sized vision 51. As a result, the advertisement is displayed on the large-sized vision 51. Although not shown, voice can also be output. In addition, the information distribution server 52
Has a communication function capable of communicating with the Internet 7.

FIG. 2 is a block diagram showing details of the advertisement system according to the embodiment of the present invention. In the advertising system shown in FIG. 2, the same components as those in FIG. 1 are designated by the same reference numerals and the description thereof is omitted. In FIG. 2, the video distribution device 3 is installed in the information center 2 and creates advertisement data based on the advertisement request information by the customer directly from the home page Hp, the fax Fax or the voice Vc sent by telephone, This is a device that sends the advertisement data to the Internet 7 together with the delivery destination designation information.

The video distribution device 3 includes a web server 31 as a means for receiving a home page from a customer,
A facsimile server 32 as a means for receiving facsimile information from a customer, a voice server 33 as a voice recognition means for receiving voice from a telephone, recognizing the voice and converting it into predetermined character information, the web server 31,
It is provided with an information distribution server 34 as an advertisement image creating means for creating advertisement data based on the information from the facsimile server 32 or the voice server 33 and sending it to the Internet 7 together with the delivery destination designation information.

The web server 31 can send mail information to mail members. Further, a facsimile distribution server 35 is also arranged in the video distribution device 3,
Facsimile information can be distributed to facsimile members. The web server 31, the facsimile server 32, the voice server 33, the information distribution server 34, and the facsimile distribution server 35 are connected by a local area network (LAN) 36.

The information delivery server 34 has an information delivery function, a schedule function, and a download function. For HTML files, the delivery order and time can be set, and in addition to the HTML files,
The distribution order is specified for moving picture files having extensions such as avi and mpg, and distribution can be performed until the end of each moving picture. Furthermore, the information distribution server 3
4 can specify URLs on an external server and add them to the distribution schedule. The information distribution server 34 is U
It is possible to specify the RL, download the home page of the URL, and display the downloaded home page on the display device 5a via the Internet 7.

Further, the web server 31, the facsimile server 32, the voice server 33, and the information distribution server 3
4 and the facsimile distribution server 35 include a central processing unit (CPU), a main memory, various input / output interfaces, an operating system, and a hard disk device in which each application program for exhibiting the functions of each server is stored. I have it. The web server 31 and the information distribution server 34 have a communication function capable of communicating via the Internet 7. The facsimile server 32 and the facsimile distribution server 35 are connected to a telephone line and have a communication function capable of facsimile transmission / reception. The voice server 33 has a communication function capable of making a call using a telephone connected to a telephone line.

In the voice server 33, the CPU executes the operating system and the specialized application program loaded in the main memory, so that the store code and the store name stored in the store master are stored based on the received voice. , A means for recognizing a customer and a product by referring to a product classification, and a necessary voice recognition file is read from a product information voice recognition dictionary file based on the recognition result by the means, and based on the voice from the customer and the voice file. A means for recognizing information related to product information and converting it into character information is realized. In addition, the information distribution server 34
Realizes a means for creating advertisement data based on the character information from the voice server 33 by the CPU executing the operating system and the specialized application program loaded in the main memory.

(Homepage Operation) Next, an advertisement creation operation by the homepage of the advertisement system configured as described above will be described with reference to FIGS. 1 and 2.
A personal computer owned by the customer (hereinafter,
It is called "PC". (Not shown) includes a personal computer, a display, a keyboard, a mouse, and the like. In addition, the PC itself is Windows (trademark) 9
It is assumed that at least an operating system such as 8, me, XP, and the like, an application program that can be connected to the Internet are stored, and that a hardware environment that can be connected to the Internet is prepared.

The customer uses a web server 3 of the video distribution device 3 of the information center 2 via a personal computer via the Internet.
Connect to 1 and input necessary ID, password, etc. Then, a template for creating a home page is displayed on the display of the customer's personal computer.
The customer selects a photo or video displayed on the display and inputs characters or the like for advertising from a keyboard or the like. When the customer completes the created homepage,
It is sent from the personal computer body to the web server 31 of the image distribution device 3 of the information center 2 via the Internet.

The web server 31 is the information distribution server 3 via the home page received from the customer's personal computer.
Transfer to 4. The information distribution server 34 is a place 4 for advertising the received homepage via the Internet 7.
It is sent to the information distribution server 52 of the display device 5a of a.

Here, the information distribution server 34 is
For the TML file, the distribution order and time are set and the advertisement data is distributed to the information distribution server 52. In addition to the HTML file, the information distribution server 34 designates a distribution order for moving image files having extensions such as avi and mpg, and can distribute until the end of each moving image. Further, the information distribution server 34 can specify URLs on an external server and add them to the distribution schedule. The information distribution server 34 designates the URL of the home page, downloads the home page of the URL, and sends the downloaded home page to the Internet 7 together with the delivery destination designation information.

The information distribution server 52 edits the received home page so that it can be displayed on the large-sized vision 51 and gives it to the large-sized vision 51. As a result, a large advertisement is displayed on the large vision 51. As described above, in the advertising system, the homepage directly created by the customer can be displayed on the large-sized vision 51 as if it were a word processor, so that the advertisement can be performed at a low cost and the advertisement can be performed in real time.

(Operation by Facsimile) Next, an operation of creating an advertisement by facsimile in the advertisement system configured as described above will be described with reference to FIGS. 1 and 2.
The advertisement manuscript created by the customer is set in the facsimile machine owned by the customer, and the facsimile machine is connected to the facsimile delivery server 35 via the telephone line to send the original to the facsimile delivery server 35 by facsimile. The facsimile server 32 converts the received facsimile document into an image file in JPEG format and sends the image file to the information distribution server 34 via the LAN 36.

The information delivery server 34 sends the image file together with delivery destination designation information to the information delivery server 52 of the display device 5a at the place 4a for advertising via the Internet 7 according to a predetermined schedule. Information distribution server 52 of display device 5a of place 4a for advertisement
Edits the received image file so that it can be displayed on a large display, and gives it to the large vision 51. As a result, the image file based on the facsimile original is displayed on the large-sized vision 51. According to such an advertisement system, since the advertisement manuscript written on the paper by the customer can be converted into an image file and displayed on the large-sized vision 51, the advertisement can be performed easily and at low cost, and if necessary, the advertisement can be performed. Real-time advertising is possible.

(Voice Operation) Next, an advertisement creating operation by facsimile of the advertisement system configured as described above will be described based on FIGS. 1 and 2 and based on FIGS. 3 and 4. FIG. 3 is a flowchart showing an overall flow of image file creation by voice in the advertising system according to the embodiment of the present invention. FIG. 4 is a flowchart for explaining the operation of the voice server in the advertising system according to the embodiment of the present invention.

First, a customer of an advertisement such as a retail store connects a telephone to the audio server 33 of the video distribution device 3 of the information center 2 through the telephone line (step 101 in FIG. 3). Then, the voice server 33 detects that there is an incoming call from the customer (step 201 in FIG. 3). Voice server 33
When it detects that there is an incoming call, retrieves the announcement sentence "Please tell me the store code." From the voice database (not shown), synthesizes it with voice synthesis means (not shown), and sends it to the customer's phone. Wait for a voice response from the customer (step 301 in FIG. 4).

When the customer speaks the store code to the telephone, for example, "1101" by voice (step 102 in FIG. 3),
The voice server 33 receives the voice response, searches the store master 33a based on the voice response, and obtains the store name and the product classification (step 202 in FIG. 3). In addition, store master 3
Store code 3a stores store code, store name, product classification, etc., and is regularly updated by the master maintenance system 9. And the voice server 33
Take out a predetermined announcement sentence from the voice database and insert the searched store name into the announcement sentence, and say, "You're XX (store name)? "Speech." Is synthesized by voice synthesis means, sent to the customer's telephone (step 302 in FIG. 4), and waits for a voice response (FIG. 4).
Step 303).

When the voice server 33 recognizes that there is a voice response "correction" from the customer's telephone (step 303 in FIG. 4; "correction"), the voice server 33 again executes the step in FIG. Returning to step 301, the processing proceeds to step 301 and subsequent steps. On the other hand, when the voice server 33 voice-recognizes that there is a voice response “Next” from the customer's telephone (step 303 in FIG. 4; “Next”), the product classification obtained in step 202 in FIG. The product information voice recognition dictionary file 33b is searched from and the product information voice recognition dictionary file of the target product classification is read into the main memory of the voice server 33 (step 203 in FIG. 3). Since the product information voice recognition dictionary file 33b is biased in the languages and grammars that appear in each field, the languages and grammars that frequently appear in each field are specified to speed up and refine the recognition. For example, they are classified as food, sundries, clothes and the like.

As shown in FIG. 3, the product information voice recognition dictionary file 33b is composed of data for classifying a product list, a unit list, a numerical value list, etc. in addition to the product information voice recognition grammar text file. And has been compiled. Then, the voice server 33 reads "Please tell me about the product information" from the voice database.
The announcement sentence is taken out, the voice is synthesized by the voice synthesizing means, the voice is sent to the customer's telephone, and the voice response is waited (step 304 in FIG. 4).

Here, it is assumed that the customer inputs product information, for example, "one mandarin orange bag 300 yen" through the telephone (step 103 in FIG. 3). Then, the voice server 33
Voice recognition is performed using the product information voice recognition dictionary file of the target product classification, and the recognition result is stored in the temporary file 33c (step 104 in FIG. 3).

Next, the voice server 33 retrieves a predetermined announcement sentence from the voice database, and
Insert the product name that was voice-recognized with the product information voice recognition dictionary file of the target product classification into the announcement sentence, and click "□□□
(Voice recognition result) Please say "Next" to continue inputting, "Correct" to correct, and "End" if all is correct. The voice is synthesized by the voice synthesizing means, sent to the customer's telephone (step 305 in FIG. 4), and waits for a voice response (step 306 in FIG. 4).

If the voice server 33 recognizes the voice as "next" or "correction" (step 306 in FIG. 4; "next" or "correction"), the voice server 33 returns to step 304 in FIG. 4 again. , And proceeds to the processing of step 304 and thereafter. On the other hand, when the voice server 33 recognizes the voice as "end" (step 306 in FIG. 4; "end"), the announcement "The product information has been received. Thank you for using." The sentence is taken out, synthesized by the speech synthesis means, and sent to the customer's telephone (step 307 in FIG. 4).

When the voice server 33 recognizes "end" or "next", the temporary file 3
The merchandise name and other information stored in 3c are stored as they are, but when the voice correction is recognized, the merchandise name and other information stored in the temporary file 33c are deleted. Then, the voice server 33 disconnects the telephone line (step 205 in FIG. 3). Along with this, the customer's telephone line is also disconnected (step 104 in FIG. 3, FIG. 4).
308).

In this way, the voice-recognized character information is stored in the temporary file 33c of the voice server 33. Temporary file 33 of this voice server 33
The information stored in c is read by the information distribution server 34 via the LAN 36, converted into the HTML file 11, and then sent to the information distribution server 52 of the display device 5a of the place 4a to be advertised via the Internet 7. (Step 206 in FIG. 3).

The information delivery server 52 receives the received HTM.
The L file 11 is edited so that it can be displayed on a large display, and is given to the large vision 51. As a result, the voice-recognized character information is displayed on the large-sized vision 51. As described above, in the advertisement system according to the embodiment of the present invention, since the advertisement data can be directly created by voice from the customer's telephone, the advertisement can be performed easily and at low cost, and the advertisement can be performed in real time as needed. Can advertise. The voice server 33 performs voice recognition using the product information voice recognition dictionary file 33b as follows.

First, a greengrocer will be described as an example. For example, if it is a production area, dictionary files such as "Hokkaido", "Aomori", "Iwate", ..., "Shizuoka", ..., and if it is a unit, "1 box", "2 boxes" , ..., and a dictionary file such as "one bundle", "two bundles", ..., "one bird", "two birds", and so on, and the voice server 33 receives no voice when receiving voice. After a certain period of time, these dictionary files are searched and the voice is recognized as character information. Further, as described above, the voice server 33 makes the recognized result voice again by the voice synthesizing means and sends it to the customer's telephone so that the voice recognition result can be confirmed.

Further, in the above embodiment, the display used for the display devices 5a and 5b installed in the advertising places 4a and 4b has been described with the large-sized vision 51. However, the display is not limited to this, and the projector is not limited thereto. Of course, large televisions and other displays may be used. Furthermore, the advertisement system according to the embodiment of the present invention can be used not only for displaying advertisement data of product information but also for emergency notification in an emergency.

[0036]

As described above, according to the first aspect of the present invention, the advertisement is displayed by the display of the display device installed at the place where advertisement data is created and advertised using a personal computer, a facsimile, or a telephone. Can be displayed,
There is an advantage that the advertisement production cost is not generated, the advertisement can be performed easily and at low cost, the advertisement can be performed in real time, and the advertisement effect is great. According to the second aspect of the present invention, since the advertisement data can be directly created using a personal computer, a facsimile, or a telephone, the advertisement data can be distributed easily and at low cost, and it is necessary. Accordingly, the advertisement data can be distributed in real time. Further, according to the third aspect of the invention, since the advertisement data can be created by talking directly to the telephone, the advertisement data can be distributed easily and at low cost, and the advertisement can be made in real time as needed. Data can be distributed.

[Brief description of drawings]

FIG. 1 is a block diagram showing an advertising system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing details of an advertising system according to an embodiment of the present invention.

FIG. 3 is a flowchart showing an overall flow of image file creation by voice in the advertising system according to the embodiment of the present invention.

FIG. 4 is a flowchart for explaining the operation of the voice server in the advertising system according to the embodiment of the present invention.

[Explanation of symbols]

1 Advertising system 2 Information Center 3 Video distribution device 4a, 4b Place to advertise 5a, 5b display device 31 Web server 32 fax server 33 voice server 33a Store master 33b Table new information voice recognition dictionary file 33c temporary file 34 Information distribution server 35 Facsimile distribution server 36 LAN 51 Large Vision 52 Information distribution server

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G10L 15/06 H04N 5/91 N H04M 11/00 302 G10L 3/00 551A H04N 5/91 551Z 521V F term (Reference) 5C053 FA14 KA24 LA11 LA15 5D015 KK03 5K101 KK01 KK17 LL05 MM07 NN08 PP04

Claims (3)

[Claims] 1. An advertisement data is created based on the information received by a video distribution device installed in an information center, and the advertisement data is sent to a display device installed in a place to advertise and the advertisement data is displayed on the display device. In the advertising system, the video distribution device, means for receiving a home page from a customer, means for receiving facsimile information from the customer,
Alternatively, it is provided with at least one of voice recognition means for receiving a voice from a telephone, recognizing the voice, and converting it into predetermined character information, and creates advertisement data based on the information from the means, together with delivery destination designation information. The display device includes an advertisement video creating unit for sending out to the Internet, and the display device receives client advertisement data sent via the Internet and creates predetermined video data, and a video from the client processing unit. An advertising system comprising at least a large display for displaying data. 2. A video distribution device which is installed in an information center, creates advertisement data based on the information received from a customer, and sends the advertisement data to the Internet together with distribution destination designation information, which receives a home page from the customer. Means, a means for receiving facsimile information from a customer, or a voice recognition means for receiving voice from a telephone to recognize the voice and convert it into predetermined character information, and the information from the means. An image distribution device comprising advertisement image creation means for creating advertisement data based on the above and sending it to the Internet together with delivery destination designation information. 3. The voice recognition means, based on the received voice, refers to a store code, a store name, and a product classification stored in a store master to recognize a customer and a product classification, and recognition by the means. A means for reading a voice recognition dictionary file relating to the target product from the product information voice recognition dictionary file based on the result, and recognizing the information relating to the product information based on the voice from the customer and the voice file relating to the target product and converting it into character information; 3. The video distribution device according to claim 2, wherein the advertisement video creation means includes means for creating advertisement data based on the character information from the voice recognition means.