JP2003110516A - Method and system for confirming broadcasting - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method and a system for confirming that the contents of broadcasting sent from a broadcasting station are sent as scheduled. SOLUTION: In the system for confirming that the broadcasting contents sent from a broadcasting station (1) are sent as scheduled, the system is provided with a saving means (8) for saving the broadcasting contents, a means (10) for constructing a database (11) containing information data (K and H) on a contract or date and time concerning the broadcasting and saved broadcasting contents (9) and a means (12) for enabling the reference of contents on the database (11).

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and system for confirming that a program or the like scheduled to be broadcast from a broadcasting station has been broadcast with the scheduled contents or confirming the program or the like scheduled to be broadcast before the broadcast. Regarding

[0002]

2. Description of the Related Art For example, a broadcasting station such as a TV or a radio that broadcasts a commercial (hereinafter referred to as "CM") contracted with an advertiser is directed to an advertiser or an advertising agency (hereinafter referred to as "advertiser side"). , When requesting the amount of money for the number of CMs broadcasted, along with information such as contracts and dates and times regarding broadcasting
A document (hereinafter referred to as "broadcast notice") describing broadcast result information indicating when (at what time, minutes, and seconds) the CM for the contract actually flowed during the contract period is provided.

In addition, the broadcasting station uses C broadcast from the advertiser side.
If there is an inquiry about M content, the CM content is provided by a recording medium such as a tape. In addition, broadcasting stations are required by law to record broadcast contents and store them for three months (referred to as “statutory recording”), which is performed by recording on a recording medium such as magnetic tape. I've been told.

[0004]

However, since the broadcast notice provided by the broadcasting station to the advertiser is manually created, the contents may be erroneous. If the advertiser wants to confirm the contents of the broadcast notice, it is actually difficult to confirm that the broadcast has been made at the time indicated in the broadcast notice because it has already been broadcast.

On the other hand, for the broadcasting station, when the medium in which the broadcast contents are recorded as described above is provided in response to a request from the advertiser side, necessary measures such as editing of the broadcast contents are taken and the recording medium concerned is taken. You have to do the troublesome work of sending the product to the client. In addition, since the broadcast contents may not be saved after the lapse of the legally recorded three months, it may not be possible to provide a medium recording the broadcast contents after the period.

[0006] It is an object of the present invention to provide a method and system for confirming that the broadcast content transmitted from a broadcasting station has been transmitted as scheduled.

Another object of the present invention is to provide a method and system by which an advertiser or the like who has a contract with a broadcasting station can confirm the scheduled broadcast contents before broadcasting.

[0008]

The system of the present invention is a system for confirming that the broadcast content transmitted from a broadcasting station is transmitted as scheduled, and a storage means for storing the broadcast content. , A means for constructing a database including information data such as a contract or date and time relating to broadcasting and the stored broadcasting contents, and a means for making the contents of the database viewable.

In an embodiment of the present invention, the storage means is
The computer is provided with a program for executing the function of storing the broadcast content. The means for constructing is
The computer is provided with a program for accumulating the information data and the stored broadcast content and executing a function of subdividing the stored broadcast content based on the information data. The viewable means is a server that communicates with the database and displays the contents in a viewable manner. In this case, the contents of the database can be browsed by a terminal connectable to the server via the network.

Another embodiment comprises a computer storing a program for executing the function of viewing or editing the stored broadcast content.

The method of the present invention is a method for confirming that the broadcast content transmitted from the broadcasting station has been transmitted as scheduled, and it is possible to save the broadcast content, information about the contract or date and time related to the broadcast, etc. This includes building a database that stores data and browsing the database.

Another aspect of the present invention is a system for confirming the broadcast schedule contents of a broadcasting station, and means for constructing a database for accumulating information data such as a contract or date and time relating to broadcasting, and browsing the database. And means for enabling it.

Yet another aspect is a method for confirming the broadcast schedule contents of a broadcasting station, which comprises constructing a database for accumulating information data such as contract or date and time relating to broadcasting, and connecting to the database, This includes displaying the contents in a viewable manner.

[0014]

[Operation and effect] The broadcast content transmitted from the broadcast station is stored by the storage means. Then, the means for constructing the database constructs a database in which the stored broadcast contents and information data such as contracts or dates and times related to the broadcast are accumulated, and the contents are transmitted via the means for making the contents of the database viewable. Can be viewed. As a result, the advertiser or the like can confirm that the broadcast content has been transmitted according to the contract.

In a preferred aspect of the present invention, a computer having a program for executing a function of automatically saving the broadcast contents is used as a means for saving the broadcast contents sent from the broadcasting station. In addition, as a means for constructing a database, a program for accumulating information data such as a contract or date and time relating to broadcasting and stored broadcasting content and executing a function of subdividing the stored broadcasting content based on the information data is provided. A computer provided is used. Further, as means for making the constructed database viewable, a server that communicates with the database and displays the contents of the database in a viewable manner is used. In this case, by browsing the contents of the database on the advertiser side using a terminal connectable to the server via the network,
It can be easily confirmed that the broadcast contents sent from the broadcasting station were sent according to the contract.

Further, a computer provided with a program for executing the function of viewing and editing the stored broadcast contents is prepared, and the computer is connected to the means for making the above-mentioned database viewable. You can view and edit the broadcast contents.

Further, according to the system configured to be able to browse the contents of the database in which information data such as the contract or date and time relating to broadcasting is browsed, the advertiser side can also broadcast the broadcasting contents related to the contract with the broadcasting station before broadcasting. Can be confirmed.

[0018]

FIG. 1 shows an embodiment of a broadcast confirmation system according to the present invention. This system is a device of a client 14 (for example, a computer on the advertiser side) that connects to a device such as a computer that configures various systems in the broadcasting station 1 via a communication network N (in this embodiment, the Internet). Terminal etc.) 15.

In the broadcasting station 1, a broadcasting station information management system (hereinafter referred to as "EDPS") 2, a CM / program bank 3, a broadcasting control system (hereinafter referred to as "APC") for broadcasting programs and commercials and other business. 4, a broadcast recording studio 5, a transmitter 6, a receiver 7, a recording system 8, a broadcast confirmation data system 10, a WWW server 12, and various devices or systems such as a computer 13 connected thereto. Communication between systems or devices in these broadcasting stations is performed via a LAN.

The EDPS 2 manages the data (hereinafter referred to as "broadcast operation data") U by organizing broadcast-scheduled programs and allocating time for CMs in each program. Also, C
Since the allocation of the broadcast date and time of M is determined based on the contract with the advertiser side, the EDPS 2 also manages data K (hereinafter referred to as “contract information data”) K relating to these contracts.

The CM / program bank 3 is a CM / program to be broadcast.
A CM that stores a program (content) B and that is broadcast by the broadcasting station 1 according to the transmission instruction data S transmitted from the EDPS 2.
/ The program B is sent to the APC 4, and the result data D indicating that the CM / program B has been sent is sent to the EDPS 2.

Based on the broadcast operation data U transmitted from the EDPS 2, the APC 4 CMs / program banks 3 to C
A transmission line for extracting M / program B and transmitting it from the antenna of the transmitter 6 by radio waves (for example, radio waves received by a receiver of a general household) and audio / video (signal) E produced in the broadcast recording studio 5. Is switched from the antenna of the transmitter 6 to a transmission line for transmitting by radio waves.

The CM / program B sent as a radio wave from the transmitter 6 of the broadcasting station 1 is received by the receiver 7 of the broadcasting station 1 and sent to the recording system 8. The recording system 8 is composed of a computer that stores a program for storing the received CM / program B. With the storage function of the program, the CM / program B is stored as a file F, for example, as shown in FIG. The broadcast content file 9 in which some of the files F are accumulated is sent to the broadcast confirmation data system 10 when necessary.

More specifically, FIG. 2 shows that the recording system 8 is a CM.
/ Shows a state in which the program B is stored. Current date and time J
The date and time shown in is the current date and time in the recording system. When the storage of the sent CM / program B is started, the date and time indicated at the time when the storage is started (start time G) is displayed. When the saving is completed, the time when the saving is completed (completion time I) is displayed. The saved contents from the start time to the end time are saved as a file F. The saved content file 9 in which the file F is accumulated is sent to the broadcast confirmation data system 10 when necessary.

The APC 4 transmits the broadcast date / time information data H indicating the broadcast date / time to the broadcast confirmation data system 10, while transmitting the result data T indicating that the broadcast content has been transmitted from the transmitter 6 to the EDPS 2. EDPS2 is
Based on the result data T transmitted from the APC 4, the contract information data K is transmitted to the broadcast confirmation data system 10.

The broadcast confirmation data system 10 is composed of a computer that stores a program for performing processing necessary for constructing a broadcast content database. The computer follows the program and uses the ED as described above.
The contract information data K sent from the PS2, the broadcast date / time information data H sent from the APC 4, and the broadcast content file 9 sent from the recording system 8 are accumulated to obtain the contract information data K and the broadcast date / time information data H. Based on the above, the broadcast content file 9 is subdivided for each CM / program B to construct the broadcast content database 11.

FIG. 3 is an example of a screen showing a situation where the contents (data) of the broadcast contents database 11 are constructed in the broadcast confirmation data system 10.

Specifically, the contract information data K sent from the EDPS 2 is, as contract information regarding broadcasting with the broadcasting station 1, the name of a program (program name) in which CMs of advertisers who have contracted with the broadcasting station 1 are broadcast. , Broadcast time (broadcast time),
It includes information such as a reference symbol (material code) attached to each broadcast content, a broadcast time length (seconds), a CM name (material name), and the like. The broadcast date / time information data H sent from the APC 4 includes the time when the CM / program B was actually broadcast as a radio wave. The broadcast content file 9 sent from the recording system 8 is composed of CM / program content B stored in each file F. This broadcast contents file 9
CM / program B included in the above is finely divided into respective items such as program name, broadcast time, material code, broadcast time, and seconds based on the contract information data K and broadcast date / time information data H, and accumulated. It As a result, the broadcast content database 11 is constructed.

The WWW server 12 is, for example, a server that can be accessed from a computer or other device according to a web browser for browsing the Internet. The system of FIG. 1 is configured by a computer that can be accessed from an external device such as the computer 15 on the client 14 side, and outputs the content of the broadcast content database 11 in response to a browsing request including information such as a password. It has a function to send to the device.

A computer 13 is connected to the WWW server 12 via the LAN in the broadcasting station 1. The computer 13 displays a screen for displaying or editing the content of the broadcast content database on a monitor such as a CRT according to a program for executing functions such as viewing and editing the content of the broadcast content database 11, as shown in FIG. indicate.

A method of confirming the broadcast contents with the illustrated broadcast confirmation system will be described below. The confirmation may be performed by a person concerned at the broadcasting station 1 by himself or herself, or by the client 14 side when he or she confirms the contracted broadcast content.

In the former case, the computer 13 in the broadcasting station 1 connects to the WWW server 12, or the WWW server 12 itself is operated. In the latter case, the client 14 follows the web browser from the computer 15 to the network N ( In this example, by connecting to the WWW server 12 via the Internet), a “broadcast confirmation for station” 16 is displayed on the monitor of the computer 13 or the WWW server 12 or the computer 15 on the client 14 side as shown in FIG. Also, a screen (selection screen) displaying the selection items of “broadcast confirmation for sponsor / agent” 17 is displayed.

Here, in the case of confirmation at the broadcast station 1, when "broadcast confirmation for station" 16 is selected, a screen (authentication screen) showing a user ID input field 18 and a password input field 19 as shown in FIG. Is displayed. Here, when the user ID and password are input and the “authentication” button 20 is selected, FIG.
As shown in “Confirmation of broadcasting for stations” A or “Sponsor /
A screen for selecting any of the items of "broadcast confirmation user edit for agency" Z is displayed, and a screen corresponding to the item selected here is displayed next.

That is, when "Broadcast confirmation for station" A is selected on the screen of FIG. 7, the "Broadcast confirmation screen for station" shown in FIG. 8 is displayed. On this screen, "broadcast date" 21, "broadcast time" 22, "classification" 23, "program name" 24, "advertisement product name and content of CM material" 25 of each broadcast content,
Information is displayed in each column such as “advertiser” 26, “contract code” 27 and the like. When a condition is designated in the "period setting" input field 28 and the "broadcast type" field 29 on the screen, the search result is displayed. By browsing these display contents, the broadcast contents broadcast can be confirmed. Furthermore, when any one of the “advertisement product name and CM material content” column 25 is selected, the content is displayed on the screen and the corresponding sound is played, so that the broadcast content can be viewed.

On the other hand, in FIG. 7, when "Edit sponsor broadcast confirmation user edit screen" is selected, the "Sponsor broadcast broadcast user edit screen" shown in FIG. 9 is displayed, and the user ID 30 and password 31 are displayed. , Name 32,
Information is displayed in each column such as the code 33 and the sponsor / agent 34. Furthermore, by selecting the "edit" button 35 at the left end of each line, the contents of each item in that line can be edited.

In FIG. 5 again, if the “broadcast confirmation for sponsor / agent” 17 is selected, the authentication screen shown in FIG. 10 is displayed. Here, when the user ID and password are input in the user ID input field 36 and the password input field 37 and the “authentication” button 38 is selected, the search condition input screen shown in FIG. 11 is displayed. The agency name column 39 on this screen displays the agency name corresponding to the user ID and password entered on the screen of FIG. Here, either the agency 41 or the sponsor 42 shown in the "reference mode switching" column 40 is checked, the date is entered in the "date (range designation)" column 43, and the contract type column 44 is displayed. "All" 45, "Time" 46, "Spot" 47,
Check each item in "General" 48 and click "Next" button 4
When 9 is selected, the search condition confirmation screen shown in FIG. 12 is displayed.

On this search condition confirmation screen, the search conditions input on the search condition input screen (FIG. 11) are displayed.
After confirming this, by selecting the “display” button 50, the “broadcast confirmation” for the sponsor / agent shown in FIG. 13 is displayed based on the search condition.

On this broadcast confirmation screen for sponsors / agents (FIG. 13), "broadcast date" 51, "broadcast time" 52, "classification" 53, "program name" 54, "advertisement product name and Content of CM material ”55,“ Advertiser ”56,
From the information displayed in each column of the "contract code" 57, it can be confirmed that the broadcast contents have been transmitted from the broadcast station 1 as scheduled. Also, "Advertisement product name and CM content" 5
By selecting the information displayed in the column of 5, the information can be viewed.

In the system shown in FIG. 1, again, after the broadcast contents are transmitted, the broadcast notice 70 indicates the EDPS2 of the broadcast station 1.
Is sent to the client 14 by transmission means such as electronic mail or facsimile. As a result, it is possible to confirm that the broadcast content has been transmitted to the client 14, but according to the present invention, the broadcast content can be viewed as described above.

FIG. 14 shows a sales recording system according to the present invention. According to this business recording system, the content (broadcast content) broadcast from the broadcasting station 1 is stored in the recording medium 71 such as a tape, a CD-R, an MO, or a DVD for the client 14 (business recording). ) Can be distributed.

In FIG. 14, the portion indicated by the reference numeral 64 is the above-mentioned broadcast confirmation system, and the client 14 can confirm that the broadcast contents have been transmitted according to the contract.
Since you can also watch the broadcast contents, it also functions as a sales record. Further, since the client 14 can view the broadcast content via the network N, it is possible to save the broadcasting station 1 from having to save the broadcast content in the recording medium 71 and send it to the client 14.

In FIG. 14, the portion indicated by reference numeral 59 is
In this system, the broadcast content file 9 saved as described above is edited in response to a request from the client 14, saved in the recording medium 71, and the recording medium 71 is sent to the client 14. Specifically, the computer as the terminal 60 displays an edit screen as shown in FIG. 15 on its display device. The person in charge of the broadcast station can edit the broadcast content that the client 14 wants to view by performing necessary operations on this edit screen. That is, the stored broadcast content file 9 can be edited to have content (for example, broadcast content designated by the client 14 such as a flow from a program to a CM) in response to a request or inquiry from the client 14. Broadcasting station 1
Then, the edited broadcast content can be stored in the recording medium 71 and provided to the client 14.

[Brief description of drawings]

FIG. 1 is a diagram showing an embodiment of a broadcast confirmation system of the present invention.

FIG. 2 is a view showing a CM / program storage screen in the recording system.

3 is a diagram showing an example of a screen displaying a part of contents of a broadcast contents database being constructed in the system of FIG.

FIG. 4 is a diagram showing an example in which contents of a broadcast contents database are displayed on a screen.

FIG. 5 is a view showing a selection screen displayed when connecting to a WWW server via a network.

FIG. 6 is a diagram showing a user ID and password input screen when confirming broadcasting for a station.

FIG. 7 is a diagram showing a selection screen for broadcast confirmation for a station.

FIG. 8 is a diagram showing a broadcast confirmation screen for stations.

FIG. 9 is a diagram showing an editing screen of a broadcast confirmation user for a sponsor / agent.

FIG. 10 is a diagram showing an authentication screen for broadcast confirmation for sponsors / agents.

FIG. 11 is a diagram showing a search condition input screen for broadcast confirmation for sponsors / agents.

FIG. 12 is a diagram showing a search condition input confirmation screen for broadcast confirmation for sponsors / agents.

FIG. 13 is a diagram showing a broadcast confirmation screen for sponsors / agents.

FIG. 14 is a diagram showing a sales recording system according to the present invention.

FIG. 15 is a diagram showing an editing screen of a broadcast content file.

[Explanation of symbols]

1 ... Broadcasting station, 2 ... Broadcasting station information management system (EDP
S), 3 ... CM / program bank, 4 ... Broadcast control system (APC), 5 ... Broadcast recording studio, 6 ... Transmitter, 7 ...
Receiver, 8 ... Recording system, 9 ... Broadcast content file, 1
0 ... Broadcast confirmation data system, 11 ... Broadcast content database, 12 ... WWW server, 13 ... Computer, 1
4 ... client, 15 ... computer, 16 ... "broadcast confirmation for station" selection column, 17 ... "broadcast confirmation for sponsor / agent" column, 18 ... "user ID" input column, 19 ...
"Password" input field, 20 ... Authentication button, 30 ... "User ID" field, 31 ... "Password" field, 35 ... "Edit" button, 36 ... "User ID" input field, 37 ... "Password" input field, 38 ... "Authentication" button, 60 ... Terminal, 70 ... Broadcast notification, 71 ... Recording medium, N ... Communication network.

Claims (9)

[Claims] 1. A system for confirming that the broadcast content transmitted from a broadcast station (1) has been transmitted as scheduled, and a storage means (8) for storing the broadcast content, and a contract relating to the broadcast. Alternatively, a database (1) containing information data (K, H) such as date and time and saved broadcast content (9)
1. A broadcast confirmation system comprising: means (10) for constructing 1) and means (12) for making the contents of the database (11) viewable. 2. The broadcast confirmation system according to claim 1, wherein the storage means (8) is a computer storing a program for executing a function of storing the broadcast content. . 3. The broadcast confirmation system according to claim 1, wherein the means for constructing (10) comprises the information data (K,
H) and the stored broadcast content (9) are stored, and a program for executing a function of subdividing the stored broadcast content (9) based on the information data (K, H) is stored. A broadcast confirmation system characterized by being a computer. 4. The broadcast confirmation system according to claim 1, wherein the means for enabling browsing is the database (11).
A broadcast confirmation system, which is a server (12) for extracting and displaying the contents of the. 5. The broadcast confirmation system according to claim 3, wherein the contents of the database (11) can be browsed by a terminal (15) connectable to the server (12) via a network (N). Broadcast confirmation system. 6. The broadcast confirmation system according to claim 1, further comprising a computer (13) storing a program for executing a function of viewing or editing the stored broadcast content (9). Broadcast confirmation system to be. 7. A method for confirming that the broadcast content transmitted from a broadcast station (1) has been transmitted as scheduled, wherein the broadcast content (9) is stored, a contract (K) relating to broadcast or Information data (H) such as date and time
A broadcast confirmation method including constructing a database (11) for storing the contents, and making the contents of the database (11) viewable. 8. A system for confirming the broadcast schedule contents of a broadcasting station (1), which is a contract (K) or information data (H) such as date and time concerning broadcasting.
Means (1) for constructing a database (11) for accumulating
0) and means (12, 15) for browsing the contents of the database (11). 9. A method for confirming broadcast schedule contents of a broadcast station (1), which comprises information (H) such as contract (K) or date and time relating to broadcast.
A broadcast confirmation method comprising: constructing a database (11) for accumulating data, and connecting to the database (11) and displaying the contents thereof so that the contents can be browsed.