JP2003091583A - Counseling system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve a problem of difficulty of making proper counseling because past information of a customer cannot be utilized when the customer used a different counseling space since customer information accumulated in each counseling space is usable only in the current counseling space even when plural counseling spaces exist in case there are shops over plural floors, and in case there are many shops. SOLUTION: This system is provided with a counseling terminal PC 5 installed on each of the plural counseling spaces to accumulate purchase record for goods and/or services, counseling information, etc., for each customer, and a customer data base server 2 connected to that to manage information accumulated in each counseling terminal PC for each customer. Information accumulated in all the terminal devices can be browsed from each terminal device.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a counseling system used in a counseling space in which a specialized counselor provides counseling when selling a product or service, and more specifically, customer-specific information accumulated in other counseling spaces. The present invention relates to a counseling system that aims to increase sales by effectively utilizing.

[0002]

2. Description of the Related Art For example, in cosmetics stores and beauty salons, a specialized counselor provides counseling to a customer before recommending a product or service suitable for the customer. At this time, the purchase history of products or services, counseling information, etc. are accumulated for each customer by filling in a paper sheet or inputting into a personal computer each time, and are used in the next counseling.

[0003]

[Problems to be Solved by the Invention] There are multiple counseling spaces when a store spans multiple floors or when multiple stores are deployed. Conventionally, each counseling space is different for each customer. Information was available only in that counseling space. Therefore, when a customer uses a different counseling space from the past, the past information cannot be used, which makes it difficult to perform appropriate counseling.

An object of the present invention is to provide a counseling system that solves the above-mentioned problems.

[0005]

In order to achieve the above object, the present invention provides a terminal device installed in each of a plurality of counseling spaces for accumulating purchase history of products and / or services, counseling information, etc. for each customer. ,
It is characterized in that it is equipped with a customer database that is connected to these terminal devices and manages the information accumulated in each terminal device for each customer, and that the information accumulated in all terminal devices can be viewed from each terminal device. It is a counseling system.

The invention of claim 2 is the counseling system of claim 1, wherein at least a part of the products and / or services handled in each of the counseling spaces is different from the products and / or services handled in another counseling space. It is characterized by being.

[0007]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Specific embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a schematic configuration diagram of an embodiment of the present invention. The counseling system of the present embodiment is used by a company that handles beauty products such as cosmetics and beauty services such as skin care, nail services, and makeup, and the company has a head office and one branch.

At the head office, the first to third floors are counseling spaces, and the fourth floor is a server room. Skin care is provided on the first floor, makeup on the second floor, and nail service on the third floor. In the branch, the 1st to 3rd floors are shops selling cosmetics and the like, and the basement floors are shops selling cosmetics and counseling spaces.

In the server room of the head office, a client PC 1
, A customer database server 2 connected to this, and a point database server 3 connected to this. A communication router 4 is connected to the customer database server 2.

A counseling terminal PC 5, a printer 6, and a card reader / writer 7 are installed in each counseling space at the head office.
C5 is connected to the customer database server 2. Also, a point inquiry and gift certificate issuing terminal device 8 is installed on the first floor, which is a point database server 3
It is connected to the.

Each floor of the branch has a P equipped with a card reader.
Two OS terminal devices 9 are installed. A counseling terminal PC 5, a printer 6, and a card reader / writer 7 are also installed in the basement.

The basement counseling terminal PC 5 is connected to the communication router 4 in the server room of the head office via the client PC 10 and the communication router 11. Further, a point inquiry and gift certificate issuing terminal device 12 is also installed in the basement, which is connected to the point database server 3 in the server room of the head office.

The sales data of the first to third floors of the branch are input to the store computer 13 via a recording medium such as a floppy (registered trademark) disk, where a purchase history for each customer is created, and this data is stored in the floppy disk. Client computer 2 at the head office via a recording medium such as (registered trademark) disk
Entered in.

The sales data of the basement of the branch is input to the store computer 14 via a recording medium such as a floppy (registered trademark) disk, where a purchase history for each customer is created, and this data is stored in the floppy (registered trademark). ) Input to the client PC 10 via a recording medium such as a disk.

The customer database server 2 is a customer basic file for storing customer's personal information for each customer, a counseling file for storing counseling information for each customer,
It has a purchase data file that stores the purchase history of goods and services for each customer.

In the customer basic file, the items entered in the membership application form when the customer first comes to the store are stored based on the member number. The contents are a name, an address, a date of birth, a telephone number, an answer result of a questionnaire about beauty (skin quality, subscribed magazine, name of manufacturer in use, etc.).

The counseling file contains information obtained during profile diagnosis (request for skin, degree of damage to skin, foundation preference, etc.) and information obtained during nail care diagnosis (nail). Thickness, dryness, deep nails, etc.), information obtained during make-up diagnosis (blusher, lipstick, nail enamel, eye shadow color, etc.), and information obtained during skin care diagnosis. Information (current skin condition, cosmetics and care currently in use, favorite lotion type, etc.) is stored based on the membership number.

Next, the operation of the counseling system configured as described above will be described. Here, a case where the first customer visits the skin care floor on the first floor of the main store and receives counseling will be described. First, the customer fills out the membership application form with predetermined items and hands it to the clerk. The clerk inputs the items to be entered in the membership application form into the counseling terminal PC5 via a scanner or the like. The input information is stored in the storage device of the counseling terminal PC5 based on the customer's membership number, and further sent to the customer database server 2 to be stored based on the membership number. In addition, the customer is given a membership card with the membership number entered.

The counselor conducts profile diagnosis and skin care counseling for the customer, and inputs the result, product purchase information and the like to the counseling terminal PC5 as shown in FIGS. The input information is stored in the storage device of the counseling terminal PC5 based on the customer's membership number, and further sent to the customer database server 2 to be stored based on the membership number. Further, the customer database server 2 calculates points according to the sales amount, and the points are stored in the point database server 3 based on the member number.

Each time a customer visits the same floor, counseling information and purchase information are input to the counseling terminal PC5, and the information stored in the storage device is updated. Further, the updated information is transmitted to the customer database server 2 and the information stored in the customer database server 2 is also updated. Further, the customer database server 2 calculates points according to the sales amount, and the points stored in the point database server 3 are updated.

Next, a case where this customer visits the makeup floor on the second floor will be described. When the counselor inserts the membership card into the card reader / writer 7, the membership number is read and sent to the customer database server 2,
Based on this membership number, past counseling information and purchase information stored in the customer database server 2 are transmitted to the counseling terminal PC5.

The counselor consults the customer while looking at the information. For example, if the customer wants to know the personal information of the customer, selecting the item "Member information" from the menu displayed on the screen displays the items entered by the customer in the membership application form as shown in FIG. If you select the "Profile" item,
As shown in Fig. 5, the result of profile diagnosis is displayed. When the "skin care" item is selected, the result of skin care diagnosis is displayed as shown in Fig. 3. When the "purchase history" item is selected, as shown in Fig. 5. , A list of products purchased in the past is displayed. .

As shown in FIG. 6, the counselor provides the counseling information of makeup to the counseling terminal P.
Enter in C5. This information is stored in the storage device of the counseling terminal PC5 based on the membership number, and also transmitted to the customer database server 2 and stored based on the membership number.

The same applies when the customer visits the nail care floor on the third floor, and the counselor refers to the counseling results, member information, profile information, etc. received by the customer on the counseling terminal PC5 for counseling. As shown in FIG. 7, the counseling information is input to the counseling terminal PC5 on the floor. This information is the counseling terminal PC5
Is stored in the storage device based on the membership number and is transmitted to the customer database server 2 and stored based on the membership number.

As described above, since the counseling can be performed by referring to the counseling information of the other service performed before, it is possible to perform the accurate counseling that matches the characteristics of the other service.

Since the information accumulated in all the counseling terminals PC5 can be browsed by each counseling terminal PC5, all the services can be organically combined to provide a unified and high-quality service. It becomes possible to provide.

When a customer purchases a product such as cosmetics at a branch, the purchase information is temporarily stored in the store computers 13 and 1.
4 is input to the customer database server 2 via the recording medium or the client PC 10. Therefore, it is possible to refer to the purchase history of the product purchased at the branch at the time of counseling, and it is possible to perform counseling that matches the characteristics of the product.

As described above, since services and products of different types can be organically combined with each other, the ratio of customers who purchase one service or product to another service or product of the same company increases. , Leading to improved sales for the company as a whole. Not only when all the products and / or services handled in each counseling space are different from the products and / or services handled in all other counseling spaces, but also some products and / or services handled in each counseling space Needless to say, the same effect can be obtained when the service is different from the products and / or services handled in all other counseling spaces.

The points stored in the point database server 3 can be inquired through the point inquiry and gift certificate issuing terminal devices 8 and 12, and the gift certificate corresponding to the points can be received by these devices. You can

The present invention is not limited to the above-described embodiment, and various modifications can be made to the above-described embodiment without departing from the gist of the present invention.

[0031]

As described above, according to the present invention, since information for each customer accumulated in all counseling spaces can be browsed in each counseling space, appropriate counseling is performed by utilizing past counseling information. be able to.

According to the second aspect of the present invention, counseling information of different types of services and products can be mutually utilized to provide consistent services and products. Can be increased.

[Brief description of drawings]

FIG. 1 is a schematic configuration diagram of an embodiment of the present invention.

FIG. 2 is a counseling terminal P used in the embodiment.
The figure which shows an example of the screen displayed on C.

FIG. 3 is a counseling terminal P used in the embodiment.
The figure which shows an example of the screen displayed on C.

FIG. 4 is a counseling terminal P used in the embodiment.
The figure which shows an example of the screen displayed on C.

FIG. 5 is a counseling terminal P used in the embodiment.
The figure which shows an example of the screen displayed on C.

FIG. 6 is a counseling terminal P used in the embodiment.
The figure which shows an example of the screen displayed on C.

FIG. 7 is a counseling terminal P used in the embodiment.
The figure which shows an example of the screen displayed on C.

[Explanation of symbols]

1 Client PC 2 Customer database server 3 point database server 4 Communication router 5 Counseling terminal PC (terminal device) 6 printer 7 Card reader / writer 8 point inquiry and gift certificate issuing terminal device 9 POS terminal 10 Client PC 11 Communication router 12 point inquiry and gift certificate issuing terminal device 13 Store computer 14 Store computer

Claims (2)

[Claims] 1. A terminal device installed in each of a plurality of counseling spaces for accumulating purchase history of products and / or services, counseling information, etc. for each customer, and information stored in each terminal device connected to these terminal devices. A counseling system comprising a customer database managed for each customer, and information stored in all terminal devices can be browsed from each terminal device. 2. The counseling system according to claim 1, wherein at least a part of the products and / or services handled in each of the counseling spaces is different from the products and / or services handled in another counseling space.