JP2003085386A - Business activity support processing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To efficiently find and increase customers by easily narrowing targets for practicing business activity, guessing to some extent which product a target needs, and proposing one's product in a form near a demand of the target. SOLUTION: In an environment where a book store 10 and an IT/SI vendor 50 mutually selling products in different lines of business (books and computer related products) can use joint purchase and joint delivery systems of a physical distribution company 30, the IT/SI vendor 50 acquires sales information of products in a different line of business to one's products (the computer related products) from the physical distribution company 30, it analyzes customer behavior of each customer (a corporate customer 20 which are customers of the book store 10) of the different line of business from the acquired product sales information of the different line of business, and it practices business activity suiting the customer behavior per each customer on the basis of an analysis result.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for a sales company that sells a certain product to perform a process of supporting a sales activity for finding and expanding customers, and more specifically, to a purchasing trend of customers in different industries. To analyze and analyze new products to create new customers.

[0002]

2. Description of the Related Art Conventionally, for example, when an IT (information technology) vendor that sells computer-related products such as software and information processing systems tries to find customers, it narrows down to a certain extent the partners who need their products. so,
There was a method of developing business activities by going to the other party or sending a direct mail (DM) listing the specifications of the company's products to the other party.

In this case, when narrowing down the other party,
For example, while looking at the company guide, etc., you can investigate the type of business, employee size, business content, management policy, etc. of the company, and target the company that is likely to need your own product. In the method, enormous effort and time were required for narrowing down the other party.

Further, according to the above-mentioned conventional method, since the amount of information to be referred to for narrowing down the other party is small,
For example, it is not possible to fully understand what kind of system the other party currently has and what kind of software etc. of the company is suitable for the concept, and even if sales activities are carried out In many cases, we were unable to receive an order and were unable to find customers.

[0005]

As described above, the prior art is as follows.
When a sales company (IT vendor, etc.) that sells a certain product discovers customers, it investigates the business type, business content, management policy, etc. of the other party, and to some extent, the other party is likely to need its own product. It was common to develop sales activities after narrowing down, but with this method, it takes a lot of time and effort to narrow down the other party, and to the extent that the other party needs its own product In many cases, even if we do our business activities, we will not be able to conclude a contract, so we could not efficiently find customers.

The present invention solves the above-mentioned problems, makes it easy to narrow down the other parties for developing business activities, and to some extent guesses what kind of products the other party needs for its own company. It is an object of the present invention to provide a business activity support processing method capable of efficiently discovering and expanding customers while proposing in-house products in a form close to requirements.

[0007]

In order to achieve the above object, the invention according to claim 1 has terminals of at least two sales companies that sell products that are in different industries, and customers of the sales companies. And a terminal of a logistics company that provides a joint procurement and joint delivery service for products of different industries through a computer network, a process for supporting the sales activity of at least one sales company. The terminal of the distribution company is an information management step of managing product sales information for each applicable customer of each sales company used for providing the service, and a terminal of the sales company targeted for sales activity support. For executing the information providing step of providing the sales information of the product in a different industry from the product sold by the sales company,
The terminal of the sales company for which the sales activity is supported is an information acquisition step of acquiring sales information of a product of a different industry from the terminal of the logistics company, and a customer of the different industry from the acquired sales information of the product of the different industry. A customer behavior analysis step of analyzing customer behavior, and sales information of the acquired products of the different industries,
A database generation step of generating a sales activity support database including sales activity information relating to sales activities of the in-house product that is suitable for customer behavior of customers of different industries analyzed from the sales information; And an information transmitting step of transmitting the business activity information to a terminal of a customer of a business type.

According to a second aspect of the invention, in the first aspect of the invention, the selling company sells books by accepting a book order from a customer's terminal at its own terminal via the computer network. At least a first sales company and a second sales company that sells computer-related products are included. The second sales company uses the information acquisition step as sales information of the product of the different industry,
The book purchase history information of each customer of the first sales company is acquired, and in the customer behavior analysis step, the customer behavior of each customer of the first sales company is studied based on the system construction concept from the book purchase history information. It is characterized in that it is an action, in the database generation step, a direct mail that matches the system construction concept is generated as the business activity information, and in the information transmission step, the direct mail is transmitted. .

According to a third aspect of the present invention, in the above-mentioned second aspect, the direct mail is a seminar holding direct mail that matches the system construction concept.

The invention according to claim 4 is the invention according to claim 2 or 3, characterized in that the direct mail is software direct mail for introducing software that matches the system construction concept. .

The invention according to claim 5 is the above-mentioned claims 2 to 4.
In any one of the above aspects, the direct mail is a system construction plan proposal direct mail for proposing a system construction plan that matches the system construction concept.

[0012] The invention according to claim 6 is a terminal of a logistics company which provides joint procurement and joint delivery services of products of different industries to at least two sales companies that sell products that are in different industries. A method of performing processing for supporting the sales activity of at least one sales company in a terminal connected to each terminal of each sales company via a computer network, wherein the terminal of the distribution company provides the service. An information management step of managing product sales information for each applicable customer of each sales company used for providing, and a product of a different industry from the sales product of the sales company for the terminal of the sales company targeted for sales activity support. And an information providing step of providing sales information.

According to a seventh aspect of the present invention, in the above-mentioned sixth aspect, the selling company sells books by accepting a book order from a customer's terminal at its own terminal via the computer network. At least a first sales company and a second sales company that sells computer-related products are included, and the terminal of the distribution company provides the second sales company with the product of the different industry in the information providing step. As the sales information, the book purchase history information of each customer of the first sales company is provided.

[0014]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described in detail below with reference to the accompanying drawings.

FIG. 1 shows the joint procurement between different industries according to the present invention /
It is a conceptual diagram which shows the whole structure of a delivery network.

In this network, the bookstore 10
It is one of the sales companies according to the present invention, and for example, develops a book Net sales service for selling books to corporate members on the Web (Book Web 81).

The corporate customer 20 is a corporate member of the book Net sales service, orders books through the BookWeb 81, and jointly purchases / delivers the ordered books by the collection network 70 of the logistics company 30, which will be described later. To receive.

The distribution company (distribution center) 30 is a bookstore 10.
Received a business outsourcing of book distribution for corporations related to the book Net sales service from, and performs this outsourcing business.

As a part of this consignment work, a logistics company 30
Is based on its own distribution center and has a Book Web8
1 accepts a book order from the corporate customer 20 and performs settlement processing for the book order (Web order settlement), and also notifies the bookstore 10 of an order corresponding to the book order from the corporate customer 20. (Order).

When the Web order settlement processing is completed, the logistics company 30 procures the books ordered by the corporate customer 20 from the publisher 40 via the collection network 70 and once delivers them to the logistics center. The book is delivered to the corporate customer 20. At that time, the related direct mail (related DM) is sent at the same time as the payment to the corporate customer 2
We also do the work of sending to 0 (delivery & related DM).

An IT (Information Technology) / SI (System Integration) vendor 50 is one of the sales companies according to the present invention, and is a computer such as a proposal for constructing various systems and software necessary for operating the systems. Develops / sells related products.

In selling the above computer-related products, the IT / SI vendor 50 uses the Web (IT Web
82) The customer (here, a customer other than a corporate customer) receives an order of software, for example, and delivers the ordered software to the customer using the distribution function of the distribution company 30.

In this case, the distribution company 30 receives a request for collection / delivery of the above software (software ordered by the customer) from the IT / SI vendor 50, so that the distribution network 30 collects the software.
Books used for collecting books ordered on the Web 81) are collected from the IT / SI vendor 50 via the same and once delivered to the distribution center, and then delivered from the distribution center to the customer on the delivery route. .

Further, the IT / SI vendor 50, for example, deals with software that is not handled by the company itself when constructing a new system based on the SI request from the customer.
Even when purchasing from the vendor 60, the logistics company 30 is requested to collect / deliver, and the above-mentioned collection network 70 is used.
The software corresponding to the SI request is collected and delivered from the IT vendor 60 of the customer via the.

As described above, in this network, the collection network 70 of the distribution company 30 provides a joint procurement / shared delivery service for products of different industries such as books and computer-related products (software etc.).

In this network configuration, the database related to book sales (book related DB) and the database related to computer related product sales (computer related DB) are normally independent of each other and mutually used. Absent.

For example, in this network, the distribution company 30 holds a customer DB relating to corporate members (corporate customers 20) of the book Net sales service, a book delivery DB, a book purchase history DB for each customer, etc. as the book-related DB. Then I
The T / SI vendor 50, for example, manages a database (S
It holds an "offt purchase & planned purchase customer DB" as the computer-related DB.

Here, consider a case where the IT / SI vendor 50 newly discovers a customer.

In this case, the information that can be used by the IT / SI vendor 50 is the above-mentioned Soft purchase / purchased customer D.
Since it is only B, when trying to find a new customer other than a purchase managed by the DB or a prospective purchase customer, for example, while looking at the company guide, the type of business, employee size, business content, management policy of the company, etc. Therefore, it is necessary to start with marketing activities such as sending DM to companies that are likely to need their own products, and the probability of leading to new customer discovery is extremely low.

Therefore, in the present invention, as information that the IT / SI vendor 50 can use for finding customers, the sales information of the products that are in a different business category from the in-house product (computer related product such as software) is focused. is doing.

In the network of FIG. 1, in-house products (computer related products) sold by the IT / SI vendor 50.
As a product having a different business relationship with, there is a book sold by the book Net sales service.

As the sales information of this book, the distribution company 3
Although there is the above-mentioned book sales related DB managed by 0, the present invention pays particular attention to the book purchase history DB 320 among them.

The book purchase history DB 320 manages which corporate customer 20 purchased which book of which publisher 40 and what title.

Generally, when a customer purchases a book,
Often aimed at some technical research.

For example, when a certain customer plans to construct a new system, the process leading to the construction of the system may be "concept → research by book → participation in seminar → software purchase → SI construction". To be

If this customer is, for example, a corporate customer 20 who is a corporate member of the book Net sales service, B
There is a method of purchasing books in the research target field by using the Look Web 81. In this case, the book purchase history DB 320 of the distribution company 30 stores data such as the titles of books purchased by the corporate customer 30 and the purchase time. Will be.

Therefore, it is possible to analyze the customer behavior such as the system construction concept of the corporate customer 20 based on the title of the purchased book, the purchase time, etc., and to the corporate customer 20 according to the customer behavior. It becomes possible to narrow down sales activities (software sales, system construction proposals, etc.).

Here, if the sales activities for the corporate customer 20 are successfully narrowed down, the probability that the corporate customer 20 will purchase the company's product increases, and the corporate customer 20 can be found out as the company's customer. become.

On the basis of the above points, in the IT / SI vendor 50 on the network (see FIG. 1) according to the present invention, the sales information of the book, which is in a different business relationship from the in-house product (computer related product), is used to determine the Customer (Bookstore 1
The operation of analyzing the customer behavior of 0 customer = corporate customer 20) and performing the sales activity in accordance with the customer behavior will be described.

FIG. 2 is a flow chart showing the flow of sales activities at the IT / SI vendor 50 based on the sales activities support method according to the present invention.

As can be seen from this flowchart,
In the network according to the present invention (see FIG. 1), I
The T / SI vendor 50 first acquires sales information of a product that is in a different business category from its own product (computer-related product) (step S21).

Next, the IT / SI vendor 50 analyzes the customer behavior of each customer in the different industry from the acquired information (sales information of products in the different industry) (step S22).

After that, the IT / SI vendor 50 develops a sales activity suitable for each customer based on the above analysis result (step S23).

As specific processing in steps S21, S22, and S23, in the present embodiment, the IT / SI vendor 50 performs each processing shown in the right column of FIG. 2 (step S22).
1, S212, S221, S231 to S234) are performed.

First, regarding step S21, IT /
The SI vendor 50 uses the sales information of products in different industries as
On the collection network 70 operated by the distribution company 30, a book purchase history DB 320 regarding the company's own product (computer-related product) and a book that shares procurement and delivery is acquired from the distribution company 30 via the IT Web 82 (step S211), A Soft Purchasing & Purchasing Customer DB 520 including purchase book data 521 for each customer extracted from the book purchase history DB is constructed (step S212).

FIG. 3 is a diagram showing the structure of the Soft purchase / planned purchase customer DB 520 according to this embodiment.

This Soft purchase / planned purchase customer DB 52
0 is customer data, purchase book data (521), related Soft DM issuance history data, which is classified for each customer,
It is composed of related seminar participation history data, related Soft purchase history data, related Sys construction record data, and the like.

Here, the customer data is the above-mentioned book Ne.
This is a collection of data on the name, address, business scale, etc. of each corporate customer 20 who is a corporate member of the t-sales service.

The purchased book data 521 is a collection of data such as a book name and a purchase time regarding a book purchased by each corporate customer 20 using the book Net sales service.

The related Soft DM issuance history data is the corporate customer 20 analyzed from the purchased book data 521.
This is data for managing the issuance history of direct mail (Soft DM) issued to the corporate customer 20 in order to introduce software that matches the concept according to the customer behavior (system construction concept).

The related seminar participation history data is the corporate customer's 20 to the related seminar held as an aid to realize the concept in accordance with the customer behavior (system construction concept) of the corporate customer 20 analyzed from the purchased book data 521. This is data for managing the participation history.

The related Soft purchase history data is the above-mentioned So
This is data for managing the purchase history of the related software that the corporate customer 20 has purchased by participating in the ft DM or the related seminar.

The related Sys construction record data includes actual construction based on the system construction plan proposed to the corporate customer 20 in accordance with the customer behavior (system construction concept) of the corporate customer 20 analyzed from the purchase book data 521. This is the data that manages the achievements of the established system.

Customer D with the above-mentioned configuration
At the time of construction, B520 only writes the contents of customer data and purchased book data 521, and other related Soft DM issue history data, related seminar participation history data, related Soft purchase history data, related Sys construction record. The data is in a state where there is no history or achievement.

The above-mentioned Soft purchase / planned purchase customer DB 52
After constructing 0, the IT / SI vendor 50 estimates the system construction concept (SI requirement specification) for each customer from the purchased book data 521 for each customer in the DB 520 as the specific processing in step S22. Yes (step S22
1).

In addition, the IT / SI vendor 50
As a specific process in step S23, a direct mail (related seminar guide DM) that prompts guidance to the related seminar that matches the system construction concept is issued to each customer using, for example, the seminar Web 83 (step S231). .

Further, a direct mail (Soft DM) for introducing software that is considered to match the system construction concept is issued to each customer via, for example, IT Web 82 (step S232).

Further, a direct mail (SI DM) for proposing a system construction plan that seems to match the system construction concept is issued to each customer via, for example, IT Web 82 (step S233).

The customers of the above DM issue destinations are Sof
Due to the nature of customer data for each customer in the purchase / planned purchase customer DB 520, the customer is a corporate customer 20 (customer in a different industry) who purchases a book that is in a different industry from the in-house product (computer-related product).

Further, the IT / SI vendor 50 updates the related DM issue history data in the Soft purchase / planned purchase customer DB 520 according to the issue history after issuing the above-mentioned related seminar DM, related Soft DM, and related SI DM. The actions taken by each customer who received each DM (participation / non-participation in related seminars, related So)
According to ft purchase, related Sys construction record, etc.), the corresponding data (related seminar participation history data, related S)
The oft purchase history data and the related Sys construction record) are updated (step S234).

FIG. 4 is a conceptual diagram showing the overall structure of the sales activity support system constructed in the network of FIG. 1 and the flow of data therein.

This system is comprised of bookstores 10 and IT / SI vendors 50 that sell books and computer-related products that are products of different industries, and these bookstores 10 and IT.
/ SI vendor 50 sells books and computer-related products jointly for procurement and joint delivery of logistics companies 30, and bookstore 10 operates a book Net sales service corporate customers 20 (IT / SI vendor 50 (Corresponding to customers in different industries from the viewpoint) and information processing terminals (personal computers, etc.) 110, 510, 310,
210 is installed and each of these terminals 110, 51
0,310,210 as BOOK Web 81, IT W
It is configured by being connected by a communication network (computer network) such as eb82 and seminar Web83.

In this system configuration, the distribution company 3
0 manages the book delivery DB related to the book Net sales service at the terminal 310, and this book delivery DB
An IT / SI vendor that generates a book purchase history DB 320 for each corporate customer 20 from the book purchase history DB 320 from the terminal 310 and sells a computer-related product that is a product in a different business category from the book from the terminal 310 via the IT Web 82, for example. 50 to the terminal 510.

In the terminal 310 of the distribution company 30, each corporate customer 20 stores data linked to the book delivery DB.
In addition to the customer DB that manages the customer characteristics (business type, employee scale, products handled, etc.), there is also a DB that manages the management policies and strategic events (ISO / SCM, etc.) obtained from the company information of each corporate customer 20. To do.

As a result, the book purchase history DB 320 generated from the book delivery DB can also reflect the customer DB and the management policy / strategy event DB. For example, the management policy and the strategy event related to each corporate customer 20 can be reflected. It is also possible to generate a book purchase history DB 320 classified for each (here, an SCM-related book purchase history DB is taken as an example).

On the other hand, the terminal 51 of the IT / SI vendor 50
0 has an IT vendor DB that manages customer data and the like related to sales of its own products (computer related products).

The terminal 510 of the IT / SI vendor 50 is
From the terminal 310 of the distribution company 30, the book purchase history DB3
When 20 is received, in addition to the IT vendor DB, a Soft Purchase & Purchase Customer DB 520 including book purchase data 521 obtained from the book purchase history DB 320 is constructed.

Soft Purchase & Expected Purchase Customer DB 520
As shown in FIG. 3, customer data, purchase book data (521), related DM issue history data, related seminar participation history data regarding customers in different industries (corporate customers 20) as seen from the SI / IT vendor 50, It is composed of related Soft purchase history data and related Sys construction record data.

In the IT / SI vendor 50, the above Sof
Based on the customer data and the purchase book data 521 in the customer database 520 of purchase & purchase customers t, the customer behavior of each corporate customer 20 is analyzed, and the business activity corresponding to the customer behavior is developed for each corporate customer 20.

In the present embodiment, the system construction concept for each corporate customer 20 is estimated from the customer data and the purchased book data 521, and then the corporate customer 20 (IT / SI) from the terminal 510 of the IT / SI vendor 50. Vendor 5
The related seminar guidance DM, Soft DM, and SI DM having contents that are considered to match the system construction concept are transmitted to the terminal 210 of a customer of a different industry from 0).

Regarding the transmission of each DM at this time, for example, the related seminar guidance DM is transmitted via the seminar Web 83, and the Soft DM and SI DM are the IT Web.
Sent via 82.

Further, the IT / SI vendor 50 also proposes a system construction to each corporate customer 20 while watching the response from each corporate customer 20 to the related seminar guidance DM, Soft DM, SI DM.

As described above, the sales activity support system according to the present embodiment has at least two sales companies (bookstores 10, IT / S) that sell products that are in different industries.
Each terminal (110, 510) of the I vendor 50), the terminal 210 of the customer (corporate customer 20) of the sales company, and the terminal 310 of the logistics company 30 that provides joint procurement and joint delivery service of the products of the different industries. And are connected via a computer network.

Here, the terminal 310 of the distribution company 30 is
For the T / SI vendor 50, a function (corresponding to the information management step in claim 1) of managing sales information (book purchase history DB 320) of products in different industries, and the sales information to the terminal 510 of the IT / SI vendor 50. It has a function to provide it (corresponding to the information providing step).

The terminal 51 of the IT / SI vendor 50
0 is the function of acquiring sales information (book purchase history DB 320) of products in different industries from the terminal 310 of the logistics company 30 (same as information acquisition step) and the sales information of products in different industries acquired A function (corresponding to a customer behavior analysis step) of analyzing customer behavior (system construction concept) of a customer of the industry (corporate customer 20 who is a member of the book Net sales service), and a customer of the different industry based on the analysis result. Sales activity information related to sales activities of in-house products (related seminar DM, Soft DM, SI DM
Etc.) to the terminal 210 of the customer of the different industry (the same as the information transmission step), and the in-house product purchase / purchase schedule database (including the sales information of the acquired product of the different industry and the above-mentioned sales activity information). It has a function of managing the Soft purchase / purchased customer DB 520) (corresponding to the database generation step).

In the above embodiment, the IT / SI vendor 50 that handles computer-related products acquires sales information (book purchase history DB 320) of products in different industries, analyzes customer behavior, and matches the customer behavior. As an example of expanding the business activity, as a modification, the bookstore 10 that sells books acquires sales information (computer related product purchase history DB) of products in different industries and analyzes customer behavior. It is also possible to develop sales activities that match customer behavior.

In this case, the terminal 310 of the distribution company 30 is provided with a function of providing the terminal 110 of the bookstore 10 with sales information (computer related product purchase history DB) of products of different industries, and the terminal 110 of the bookstore 10 is provided. There are 30 logistics companies
The function of acquiring sales information (computer related product purchase history DB) of a product in a different industry from the terminal 310 of the customer and the customer (IT / S) of the different industry from the acquired sales information of the product in a different industry.
Customer behavior of I-vendor 50) (system construction sales plan)
Based on the analysis result, the function of transmitting the sales activity information (DM for selling related books, etc.) related to the sales activities of the in-house product to the customers of the different industry is acquired, and acquired. It may be configured to have a function of managing an own product purchase / purchase schedule database (book purchase & purchase customer DB) including sales information of products of different industries and the above-mentioned sales activity information.

As a result, the IT / SI vendor 50 and the bookstore 10 respectively link the purchase information of IT and the book, which are products of different industries, which seem to have nothing to do with the relationship between the book and IT, respectively. By analyzing customer behaviors of customers in different industries and developing sales activities of in-house products for customers in different industries according to customer behaviors of customers in different industries, it is easy to acquire and expand new customers in different industries. You can
It can provide mutual market opportunity search and customer expansion opportunity.

Further, the logistics company 30 provides the IT vendor, the SI vendor (or the bookstore) who is going to provide the customer's solution with the customer's management problem / business problem / business problem /
It will be possible to provide information that allows the study department and promotion department to be grasped promptly, and it will be possible to expand from the distribution associated with the purchase of books to the distribution of computers / collective distribution of system construction.

In the present invention, the products of different industries are not limited to the books and computer-related products described in the above embodiment, but various products can be targeted, and the acquisition of sales information of products of different industries is also different. It is not limited that one sales company that handles products in a business type acquires the products, but the sales companies may acquire each other.

Further, the acquisition source of the sales information of the products of different industries in the sales company is not limited to the logistics company which provides the joint procurement and the joint delivery service of the products of these respective industries.

In short, the present invention can be applied to general business operations in which customer behaviors (purchasing trends) of customers in different industries are analyzed, and sales activities suited to the customer behaviors are developed.

[0083]

As described above, according to the present invention,
From the terminal of a logistics company that provides joint procurement and joint delivery services for products of different industries, to the terminal of at least one of the sales companies that sell the products of different industries (sales companies that support sales activities). On the other hand, the sales information of the product of the different industry is provided, and the terminal of the sales company targeted for the sales activity support the customer behavior of the customer of the different industry based on the sales information of the product of the different industry acquired from the terminal of the logistics company. Since the analysis is performed and the sales activity information relating to the sales activities of the in-house products that match the analyzed customer behavior of the customers in different industries is transmitted to the terminals of the customers in the different industries, the sales companies targeted for sales activity support own The target of sales is expanded to customers who purchase products in different industries than their own products (customers in different industries), and they can propose their products in a form close to the demands of customers in the different industries, discover and expand customers. Efficiently Ukoto can.

[Brief description of drawings]

FIG. 1 is a conceptual diagram showing an overall configuration of a joint procurement / delivery network between different industries according to the present invention.

FIG. 2 is a flowchart showing the flow of sales activities at an IT / SI vendor according to the present invention.

FIG. 3 is a diagram showing a configuration of Soft Purchase / planned purchase customer DB.

FIG. 4 is a conceptual diagram showing the overall configuration of a sales activity support system according to the present invention and the flow of data therein.

[Explanation of symbols]

10 ... Bookstore, 20 ... Corporate customer, 30 ... Logistics company (distribution center), 40 ... Publisher, 50 ... IT / SI vendor, 6
0 ... IT vendor, 70 ... Collection network, 81 ... B
book Web, 82 ... IT Web, 83 ... Seminar Web, 110 ... Bookstore terminal, 210 ... Corporate customer terminal, 310 ... Logistics company terminal, 320 ... Book purchase history database (DB), 510 ... IT / SI vendor's Terminals, 520 ... Soft purchase and planned purchase customer database (DB), 521 ... Purchased book data

Claims (7)

[Claims] 1. Terminals of at least two sales companies that sell products that are in different industries, terminals of customers of the sales companies, and logistics that provide joint procurement and joint delivery services for products of the different industries. A method for performing a process of supporting a sales activity of at least one sales company, in a system comprising a terminal of a company connected via a computer network, wherein the terminal of the logistics company is for providing the service. An information management step of managing product sales information for each applicable customer of each sales company to be used, and providing sales information of a product in a different industry from the sales product of the sales company to the terminal of the sales company targeted for sales activity support In addition to executing the information providing step, the terminal of the sales company targeted for the sales activity support sells products of different industries from the terminal of the distribution company. An information acquisition step of acquiring information; a customer behavior analysis step of analyzing customer behavior of a customer of the different industry from the acquired sales information of the product of the different industry; A database generation step of generating a sales activity support database including sales activity information relating to sales activities of the in-house product that is suitable for customer behavior of customers in different industries analyzed from sales information, and different industries based on the sales activity support database And an information transmitting step of transmitting the business activity information to the customer's terminal, the business activity support processing method. 2. The selling company sells books by accepting a book order from a customer's terminal at its own terminal via the computer network, and a second selling company selling computer-related products. At least including a sales company, the second sales company acquires book purchase history information of each customer of the first sales company in the information acquisition step as sales information of the product of the different industry, In the customer behavior analysis step, it is analyzed from the book purchase history information that the customer behavior of each customer of the first sales company is a research behavior based on a system construction concept, and in the database generation step, as the sales activity information. Generating a direct mail that matches the system construction concept, and transmitting the direct mail in the information transmitting step. Sales activity support processing method according to claim 1, wherein. 3. The business activity support processing method according to claim 2, wherein the direct mail is a seminar holding guide direct mail that matches the system construction concept. 4. The business activity support processing method according to claim 2, wherein the direct mail is software direct mail for introducing software that matches the system construction concept. 5. The business activity according to claim 2, wherein the direct mail is a system construction plan proposal direct mail for proposing a system construction plan that matches the system construction concept. Support processing method. 6. A terminal of a logistics company that provides joint procurement and joint delivery service of products of different industries to at least two selling companies that sell products that are in different industries, and each of the sales companies. In a terminal connected to each of the terminals via a computer network, wherein the terminal of the logistics company is used to provide the service. Information management steps for managing product sales information for each applicable customer of each sales company, and information for providing the sales information of products of different industries to the sales company's sales target terminals for the sales activity support target A business activity support processing method comprising: performing a providing step. 7. The sales company sells books by accepting a book order from a customer's terminal at its own terminal via the computer network, and a second sales company selling computer-related products. At least including a sales company, the terminal of the distribution company, in the information providing step, provides the second sales company with the book of each customer of the first sales company as sales information of the product in the different industry. The business activity support processing method according to claim 6, wherein purchase history information is provided.