JP2003044884A - Advertising system using ticket examination machine and server - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase opportunities for presenting advertisement information to persons and to present advertisement by users. SOLUTION: A ticket examination machine main body 1 is provided with a reader 11 which reads user classification information recorded in a thrown-in commutation ticket. The user classification information recorded in the commutation ticket is collated with an advertisement database 16 by a selection means 17, and advertisement information corresponding to the user classification information is extracted from the advertisement database 16. A display device 13 is arranged in such part of the ticket examination machine main body 1 that the user of the commutation ticket can visually recognize it, and advertisement information extracted by the selection means 17 is displayed on the display device 13.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising system and a server using a ticket gate installed in a ticket gate of a railway or the like and capable of presenting an advertisement to a user of a commuter pass.

[0002]

2. Description of the Related Art Generally, when presenting advertisement information in a station such as a railroad, a signboard or a poster with the advertisement information is attached to a wall or a pillar, or an electronic bulletin board hung from the wall or hung from the ceiling. Currently, it is displaying advertisement information.

[0003]

By the way, in a medium such as a signboard or a poster, the advertisement effect cannot be obtained unless the advertisement information of the same content is presented at the same place for a predetermined period. For example, a music CD. It is difficult to present advertising information that changes day by day like the sales ranking of. on the other hand,
If advertising information is displayed on the electronic bulletin board, it is possible to present the advertising information that changes daily, but the space for presenting the advertising information is limited, so it is only possible to present multiple pieces of advertising information in chronological order. , It is difficult to timely present advertisement information of interest to people who pass near the electronic bulletin board.

Further, in both the advertisement using the signboard or poster and the advertisement using the electronic bulletin board, only the advertisement information for an unspecified large number can be presented, so that the presented advertisement information can be interested. The odds are low and the cost-effectiveness ratio of advertising remains low.

The present invention has been made in view of the above circumstances, and its purpose is to increase the chances of presenting advertisement information to a person by using a ticket gate to present the advertisement information, and to record it on a commuter pass. To provide an advertising system and a server using a ticket gate, which makes it possible to present advertisement information of interest to a person who passes through a ticket gate by presenting different advertisement information depending on the user-specific information It is in.

[0006]

According to a first aspect of the present invention, there is a slot 14 for inserting a commuter pass at one end of a ticket gate at the entrance side of a person, and a discharge slot 15 for discharging the commuter pass at the other end. Wicket main body 1 equipped with, and the slot 1
A reading device 11 for reading the user-specific information recorded in the commuter pass inserted in 4, an advertisement database 16 in which advertisement information associated with the user-specific information recorded in the commuter pass is registered, and The user-specific information read from the commuter pass by the reading device 11 is collated with the advertisement database 16 and a selection unit 17 for selecting the advertisement information, and a part which is visible to the user of the commuter pass near the ticket gate body. The display device 13 is arranged and displays the advertisement information selected by the selecting means.

According to a second aspect of the present invention, in the first aspect of the present invention, the user-specific information includes at least the boarding / alighting station of the user, and the advertisement database 16 includes advertisement information in the vicinity of the station associated with each station. It is characterized in that it is registered, and the selection means 17 selects advertisement information around the station corresponding to the boarding / alighting station recorded in the commuter pass.

According to a third aspect of the present invention, in the first aspect of the present invention, the user-specific information includes at least an information type desired by the user, and the advertisement information associated with the information type is registered in the advertisement database 16. The selecting means 17 is characterized by selecting the advertisement information corresponding to the information type recorded in the commuter pass.

According to a fourth aspect of the present invention, in the first to third aspects of the present invention, the advertisement information for each time zone is registered in the advertisement database 16, and the user passes through the ticket gate in the selecting means 17. It is characterized in that the advertisement information corresponding to the time of day is selected.

According to the invention of claim 5, data transmission is possible between the terminal 2 which is used in the advertising system according to any one of claims 1 to 4 and which can be operated by a person who wants to purchase a commuter pass. Server 4, and purchase accepting means 21 urging the passenger to enter at least the name of the boarding / alighting station using the commuter pass and the type of information desired by the purchaser, and at least the purchase accepting means 21. The commuter ticket creating means 22 is provided for recording the boarding / alighting station name and the information type in the commuter ticket to be sold to the purchaser, and the purchase acceptance means 21 presents the terminal with a plurality of types of information in a selectable form. It is characterized by doing.

[0011]

BEST MODE FOR CARRYING OUT THE INVENTION In the present embodiment, as shown in FIG. 1, a main body 1 of a ticket gate installed at a ticket gate of a station has a reading device 11 for reading information recorded in the commuter ticket and a commuter ticket. An example in which a writing device 12 for writing required information described later and a display device 13 for presenting advertisement information and the like are provided is shown. As shown in FIG. 2, the ticket gate main body 1 is a housing 1 installed at a ticket gate.
0, and a slot 14 for inserting a ticket is formed on one side of the entrance of a person at the ticket gate on the upper surface of the housing 10, and the other end is for discharging the ticket as needed. Of the discharge slots 15 are formed. The ticket may be a regular ticket, a coupon ticket, a prepaid card, a commuter ticket, or the like, but the present invention is applicable only when the ticket is a commuter ticket. When the commuter pass is inserted into the insertion slot 14, it is discharged from the discharge slot 15 through the inside of the housing 10. The reading device 11 and the writing device 12 are arranged inside the housing 10 along a path through which the commuter pass passes, and the display 13 is arranged on the upper surface of the housing 10 near the discharge slot 15. A liquid crystal display or a flat display such as a plasma display is used as the display unit 13, and is preferably attached to the housing 10 so as to be inclined upward from the entrance side to the exit side of the ticket gate so that it can be easily viewed. .

By the way, the commuter pass uses a magnetically recordable medium, and the boarding / alighting stations (stations at both ends of the available section), expiration date, age, sex, ticket type (commuting to school, commuting, etc.) , Residence area, work area (school attendance area), and information type are recorded on the commuter pass as user-specific information. This information is usually recorded on the commuter pass when the commuter pass is purchased. Other information may be added as user-specific information,
Also, it is not mandatory to include all of the above information,
Appropriate information can be used. An area used by the writing device 12 is also provided in the commuter pass, and information in this area can be rewritten by the writing device 12. The information type of the user-specific information means the type of information desired by the user of the commuter pass. For example, the sales ranking of music CDs and books in one week, special price information of specialty stores, popularity of restaurants, etc. Store information, new product information on products of interest to commuter pass users, etc.

The user-specific information is recorded on the commuter ticket by operating the terminal 2 when applying for the purchase of the commuter ticket. Here, in the illustrated example, the terminal 2 is connected to the server 4 via a network 3 such as the Internet, and a person who wants to purchase a commuter ticket can operate the terminal 2 to make a reservation to purchase the commuter ticket. Is shown. In the following, a case will be described where the terminal 2 connected to the server 4 via the Internet reserves the purchase of the commuter pass, but the terminal 2 does not necessarily have to be provided far from the server 4. For example, when the terminal 2 operated by the station staff is used, the person who wants to purchase the commuter ticket may enter the content described in the application form for purchasing the commuter ticket into the terminal 2, or the vending machine for the commuter ticket is installed. If so, the person who wants to purchase the commuter pass may use the vending machine as the terminal 2.

In the present embodiment, the user-specific information is recorded on the commuter ticket by operating the terminal 2 connected to the server 4 through the Internet, so the server 4 prompts the user to input the user-specific information from the terminal. In the purchase acceptance means 21, the name, residence address, work address (school address) of the user-specific information of the person who wants to purchase the commuter pass is input from the terminal 2 using the keyboard, and the boarding / alighting station is provided. The expiration date, age, gender, ticket type, and information type are selected from a plurality of options presented on the screen of the terminal 2.

When the user-specific information is input through the purchase accepting means 21, the server 4 designates the receipt place and receipt period of the commuter ticket and notifies the terminal 2, and when the terminal 2 makes a confirmation notice, The user-specific information is delivered to the commuter pass creation means 22 provided in the server 4, and the commuter pass creation means 22 records the user-specific information input to the purchase acceptance means 21 on the commuter pass. When these series of operations are completed, the applicant for purchasing the commuter pass can receive the commuter pass in exchange for the price at the receiving place within the receiving period.

By the way, when the commuter ticket in which the user-specific information is recorded as described above is inserted into the slot 14 of the ticket gate body 1, the reading device 11 reads the user-specific information and delivers it to the selecting means 17. The selection means 17 collates the user-specific information with the advertisement database 16. Various advertisement information is registered in the advertisement database 16 in association with the user-specific information, and the selecting means 17 extracts the advertisement information corresponding to the user-specific information from the advertisement database 16 and displays the extracted advertisement information on the display unit 13. To display.

In the advertisement database 16, various types of user-specific information are associated with the advertisement information. That is, one piece of advertisement information is associated with at least part of (station, age, gender, ticket type, living area, work area (school attendance area), information type, time zone). For example, in the case of a women's sale at a department store near a station, if it is associated with three types of user-specific information (station, sex, information type),
This advertisement information can be extracted from the advertisement database 16 when a commuter pass that matches these three types of user-specific information is inserted. Similarly, by combining age and gender, advertisement information for teens, 6
It becomes possible to extract advertisement information for men in their 0s from the advertisement database 16. Here, the time zone is also associated with the advertisement information in the advertisement database 16 so that it can be used to extract advertisement information for commuter or school attendee if the time when the commuter pass is used is the commuting time zone. Because it will be possible. In this case, it is possible to use a ticket other than the commuter pass and present advertisement information for housewives during the daytime. As described above, in order to extract the advertisement information according to the time zone, the selection means 17 is provided with the clock means 18 for measuring the current time.

Since the advertisement information can be presented to the user in this way, when the commuter ticket is inserted into the ticket gate body 1 at the boarding station, the advertisement information related to the getting-off station is displayed on the display 13. By doing so, it is possible to present advertisement information that the user of the commuter ticket is interested in before boarding a train, etc., and the advertisement information related to the getting-off station is fixed in the memory during boarding and the advertising effect Can be increased.

By combining a plurality of types of user-specific information with the advertisement database 16 as described above, the advertisement information extracted from the advertisement database 16 can be narrowed down to some extent. If there is a lot of advertising information registered in,
It becomes difficult to narrow down the information amount of the advertisement information displayed on the display device 13 to a readable information amount within a time period in which a person passes through the ticket gate. Therefore, the selection means 17 gives priority to the information for each user, and selects one or two pieces of advertisement information to be displayed on the display 13 from the highest priority.

For example, it is possible to give a higher priority to the information type at the boarding station and a higher priority to the station at the disembarking station. In this case, advertisement information such as the best sales of music CDs at the boarding station is displayed on the display device 13 to motivate the user of the commuter pass to purchase the music CD, and at the alighting station, the number of restaurants around the station is displayed. It becomes possible to display the advertisement information on the display device 13 to motivate the visitor to visit the restaurant. Also, music C
For D, books, etc., by setting up a shop in the ticket gate or installing a device for purchase application, it becomes possible to immediately link the advertisement information obtained when passing through the ticket gate to the purchase, It will increase the effect. Moreover, by presenting the advertising information around the station at the disembarking station, it is possible to narrow down the advertising information to be presented at the disembarking station, where the concentration of people is generally higher than at the boarding station. It is possible to reduce the load for extracting the advertisement information from the advertisement database 16.

[0021] The advertisement information includes information that does not change over a relatively long period such as guidance of facilities and stores around the station, and information that changes in a relatively short period such as a sales ranking of products. For the information that does not change over a relatively long period of time, the same advertisement information is repeatedly extracted by simply selecting the advertisement information by the selection unit 17 according to the above procedure. Therefore, the priority order of the advertisement information displayed on the display 13 is written in the commuter ticket by the writing means 12 in the selecting means 17, and when the commuter ticket is used next time, the priority order written in the commuter ticket is read and then By providing a function of displaying the advertisement information of the priority order of the above on the display device 13, it becomes possible to present various advertisement information. However, in this case, it is desirable to set the timing so that the advertisement information is presented in front of the person based on the elapsed time from the time when the commuter ticket is inserted into the insertion slot 14. Further, if the direction in which the advertising information flows is opposite to the moving direction of the person, a large amount of advertising information can be presented in a short time.

As described above, the advertisement information is displayed on the display device 13 having a limited area, and since the person can see the advertisement information while moving at the ticket gate, the display of the display device 13 should be easy to see. In this embodiment, the display 13 is tilted as shown in FIG. In addition, if the display area is enlarged by forming the display device 13 in an elongated shape along the ticket gate and the advertisement information is made to flow in the same direction as the movement direction of the person at the moving speed of the person, the advertisement information can be visually recognized. It becomes possible to improve the sex.

The advertisement fee received from the advertiser for the advertisement information registered in the advertisement database 16 can be determined by counting the frequency with which the advertisement information is displayed on the display unit 13. The display frequency may be predicted and determined. Furthermore, the advertisement database 16
Since the type of information that can be presented from the server 4 changes according to the advertisement information stored in, the advertisement database 16 also cooperates with the server 4. Further, transit information, fortune-telling, weather forecast, etc. may be displayed on a part of the display device 13 that presents the advertisement information, and if these information items are displayed, the display content of the display device 13 may be interested. It will be motivating and it will be possible to enhance the effect of recognizing the advertising information.

In the above-described embodiment, a medium that can be magnetically recorded is used as the commuter pass, but another medium such as an IC card can be used as long as the medium can read and write data. . It is also possible to use a non-contact type medium such as a reader / writer. Further, in the above-described embodiment, the example in which the display 13 is provided in the ticket gate main body 1 is shown, but the display 13 may be provided separately from the ticket gate main body 1 such as in the front of the ticket gate.

[0025]

According to the first aspect of the present invention, there is provided a ticket inspection machine main body having an insertion slot for inserting a commuter ticket at one end on the person's entrance side of the ticket gate and an ejection slot for discharging the commuter ticket at the other end. And a reading device for reading user-specific information recorded in the commuter ticket inserted in the slot, and an advertisement database in which advertisement information associated with the user-specific information recorded in the commuter ticket is registered. , A selection means for collating the user-specific information read from the commuter pass by the reading device with the advertisement database and selecting the advertisement information, and arranging the commuter pass in the vicinity of the main body of the ticket gate, which is visible to the user. And a display for displaying the advertisement information selected by the selection means, and since the ticket gate is used for presenting the advertisement information, the advertisement information can be presented to a person at the station. It is possible to enhance the meeting. Moreover,
Since it is possible to present different advertising information to each user of the commuter pass by the user-specific information recorded on the commuter pass,
It is possible to present the advertisement information that the person passing through the ticket gate is interested in at a good timing, and as a result, the presentation of the advertisement information can be easily connected to consumption, and the cost-effectiveness ratio of the advertisement can be improved.

According to a second aspect of the present invention, in the first aspect of the invention, the user-specific information includes at least the boarding / alighting station of the user, and the advertisement information in the vicinity of the station is registered in the advertisement database. The selection means selects the advertisement information around the station corresponding to the boarding / alighting station recorded in the commuter ticket, and the advertisement information about the boarding station and the exit station of the user of the commuter ticket. Since it is possible to provide the advertisement information of the place where the user of the commuter pass can easily go to the vicinity of the station, there is a high possibility that a person is guided by the advertisement information.

According to a third aspect of the invention, in the first aspect of the invention, the user-specific information includes at least an information type desired by the user, and the advertisement information associated with the information type is registered in the advertisement database. The selecting means selects the advertisement information corresponding to the information type recorded in the commuter pass, and the advertisement information according to the information type desired by the user of the commuter pass is presented. As a result, the advertisement information is likely to lead to the user's willingness to purchase and the motivation for consumption, and the advertisement information is utilized to improve the cost-effectiveness ratio.

According to a fourth aspect of the present invention, in the first to third aspects of the present invention, the advertisement information for each time zone is registered in the advertisement database, and the time when the user passes through the ticket gate in the selecting means. The advertisement information corresponding to is selected, and since the advertisement information to be presented can be narrowed down according to the time zone, the time required for narrowing down the advertisement information to be presented can be shortened, and the advertisement information selection process The load on the can be reduced. Further, since the user group of the commuter pass is different depending on the time zone, it becomes possible to present the advertisement information which is likely to be of interest to the user of the commuter pass.

The invention of claim 5 is used in the advertising system according to any one of claims 1 to 4, and data can be transmitted to a terminal which can be operated by a person who wants to purchase a commuter pass. A server, at least a boarding / alighting station that uses a commuter pass and a purchase accepting means that prompts the applicant to enter the desired information type from the terminal, and at least a boarding / alighting station name entered in the purchase accepting means. A commuter ticket creating means for recording the information type and the commuter ticket to be sold to the purchaser, and the purchase accepting means presents a plurality of types of information to the terminal in a selectable form. When purchasing a ticket, the user of the commuter ticket can select the desired information type, and the advertisement information requested by the user is presented, which increases the probability of focusing on the advertisement information presented on the display. , Become motivated to recognize the advertisement information results manner it is possible to enhance the effect of the advertisement.

[Brief description of drawings]

FIG. 1 is a block diagram showing an embodiment of the present invention.

FIG. 2 is an external perspective view of the above.

[Explanation of symbols]

1 ticket gate body 2 terminals 3 network 4 servers 11 Reader 12 Writing device 13 Display 14 slot 15 discharge slots 16 Advertising database 17 means of selection 18 clock means 21 Purchase acceptance means 22 Commuter ticket making means

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Hidehiko Kurita             Laurel Squee 4-1 Nakatomigaoka, Nara             A Tomigaoka 2-502 (72) Inventor Maki Sakurai             4-18-9 Ibarata Omiya, Tsurumi-ku, Osaka Sophia             Accor 405 F-term (reference) 3E027 CA06 CA07 CB10

Claims (5)

[Claims] 1. A ticket inspection machine main body having an insertion slot for inserting a commuter pass at one end on the person entrance side of a ticket gate and an ejection slot for ejecting a commuter pass at the other end, and an insertion into the insertion slot. A reading device for reading user-specific information recorded in the commuter pass, an advertisement database in which advertising information associated with the user-specific information recorded in the commuter pass is registered, and the commuter pass by the reading device Selection means for collating user-specific information read from the advertisement database with the advertisement database and selecting advertisement information, and selection means arranged in a portion of the commuter pass visible to the user near the ticket gate body and selected by the selection means. An advertising system using a ticket gate, comprising: a display device for displaying advertising information. 2. The information for each user includes at least the boarding / alighting station of the user, and the advertisement information in the vicinity of the station associated with each station is registered in the advertisement database. The advertising system using a ticket gate according to claim 1, wherein the recorded advertising information around the station corresponding to the boarding / alighting station is selected. 3. The user-specific information includes at least an information type desired by the user, advertisement information associated with the information type is registered in the advertisement database, and the selection means records the advertisement information in the commuter pass. The advertisement system using the ticket gate according to claim 1, wherein the advertisement information corresponding to the information type is selected. 4. The advertisement information for each time zone is registered in the advertisement database, and the selecting means selects the advertisement information corresponding to the time when the user passes through the ticket gate. Thru | or the advertising system using the ticket gate of any one of Claim 3. 5. A server which is used in the advertising system according to claim 1 and is capable of transmitting data to and from a terminal which can be operated by a person who wishes to purchase a commuter pass, At least the purchase / exit station name and information type input to the purchase acceptance means, which prompts the applicant to enter the name of the entry / exit station using the commuter pass and the information type desired by the purchaser. A server, comprising: a commuter ticket creating means for recording the commuter ticket to be sold to an applicant, wherein the purchase accepting means presents a plurality of types of information to the terminal in a selectable form.