JP2003044648A - Questionnaire distribution system, questionnaire distribution method, questionnaire distribution program and recording medium with the program recorded thereon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a questionnaire distribution system that uses an information communication network of the Internet or the like to contribute in conducting a questionnaire survey using a banner advertisement screen. SOLUTION: A questionnaire distribution server 7 has a questionnaire DB 25 that stores a questionnaire to be displayed in the banner advertisement screen, a transmission/reception part 15 that receives a request for the questionnaire to be displayed in the banner advertisement screen through the Internet 3, and a control part 9 that reads out the questionnaire corresponding to the request received with the transmission/reception part 15 from questionnaires stored in the questionnaire DB 25. The transmission/reception part 15 transmits the questionnaire read with the control part 9 to the user terminal 1 through the Internet 3.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a questionnaire distribution system, and more particularly, to a questionnaire distribution system for displaying a questionnaire on a banner advertisement frame (screen) of a WEB site using an information communication network such as the Internet. The present invention relates to a distribution method, a program, and a recording medium.

[0002]

2. Description of the Related Art Information communication networks such as the Internet have become widespread. The user is a mobile phone, PHS (Personal H
andy-phone System) and personal digital assistants (PDA: Perso)
nal Digital Assistant), personal computer or workstation, etc.
You can connect to the desired WEB site through a web browser, etc. and obtain the necessary information.

In the conventional advertising system using the Internet, the content of the advertisement is displayed on the screen of the user terminal by linking with the advertisement site. When the advertisement is clicked with a mouse or the like, the advertisement is linked to a website such as the home page of the advertiser who places the advertisement.

[0004]

In the above-mentioned conventional advertising system, when an advertiser company or the like obtains a user's opinion related to his or her product from an Internet user, a questionnaire column is displayed on his or her homepage site or the like. Measures such as establishment are taken.

According to this measure, only the opinions of users who visit a specific site opened by the advertiser, especially those who are familiar with or interested in the industry and products of the advertiser, can be obtained. There is a problem that you can not.

[0006] In addition, if the advertiser handles products or the like that Internet users are likely to be interested in, they can obtain their opinions through the above questionnaire column by visiting a specific site such as their homepage. You can However, for example, an advertiser who deals with daily necessities that are frequently purchased, has a relatively low frequency of visits to specific sites such as their own homepages, and thus it is difficult to obtain sufficient user opinions through the questionnaire section above. .

It is important to obtain opinions on a site that is as common as possible to Internet users, regardless of the type of advertiser's industry and the interests / interests of Internet users. Advertisers are required to provide a simple survey method for operating information communication networks such as the Internet more rationally in order to understand the rapid changes in user needs and develop their business.

An object of the present invention is to provide a questionnaire distribution system and a questionnaire distribution method that can contribute to the execution of a questionnaire using a banner advertisement frame regardless of the type of industry of the advertiser and the interest / interest of the Internet user. , Providing a program and a recording medium.

[0009]

In order to achieve the above object, the questionnaire distribution system of the present invention has a storage means for storing a questionnaire to be displayed in a banner advertisement frame and a display in the banner advertisement frame via a communication network. Receiving means for receiving a request for a questionnaire, control means for reading out a questionnaire corresponding to the request received by the receiving means from among the questionnaires stored in the storage means, and the above-mentioned via the communication network. And a transmission unit that transmits the questionnaire read by the control unit to the display destination of the banner advertisement frame.

Here, the storage means stores a questionnaire displayed in a plurality of different banner advertisement frames (screens). The storage means stores the response status of the questionnaire, the control means reads the response status of the questionnaire, and the transmission means is read by the control means via the communication network. The questionnaire response status is transmitted to the display destination of the banner advertisement frame.

The present invention also provides a questionnaire distribution method, a questionnaire distribution program, and a recording medium recording the program, which adopts the concept of the questionnaire distribution system.

[0012]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram for explaining a questionnaire distribution system according to this embodiment. This system includes a user terminal 1, a content distribution server 5, and a questionnaire distribution server 7.

The user terminal 1 is, for example, a personal computer or the like. The user terminal 1 is a graphic
Has a user interface function, TCP / I
Data communication is performed with each of the content distribution server 5 and the questionnaire distribution server 7 using a communication protocol for the Internet such as P. In particular, the user terminal 1 is
The contents provided by the site of the contents distribution server 5 are displayed on the screen (see FIG. 2).

Here, the content means, for example, FIG.
The image data 37A shown on the screen 31 of the above, the text data "AREA of this month", and the like, and a set of these data (content of the screen 31).

The content distribution server 5 is a so-called WW.
W server, content provided to the user terminal 1 and image data 37A to 37C included in the content
(See FIG. 2) is stored. Further, the content distribution server 5 sequentially distributes the content in response to the request from the user terminal 1.

The questionnaire distribution server 7 is a so-called WW.
Questionnaire 33 that is a W server and is displayed in the banner advertisement frame provided on the site of the content distribution server 5.
(See FIG. 2) is stored. Further, the questionnaire delivery server 7 responds to the request from the user terminal 1 and delivers the stored questionnaire corresponding to the request. further,
The questionnaire response status is updated based on the questionnaire response from the user terminal 1, and this is updated as necessary.
To deliver to.

In FIG. 1, an Internet service provider (not shown) is arranged between each of the user terminal 1, the content distribution server 5 and the questionnaire distribution server 7 and the Internet 3. The Internet service provider and each of the user terminal 1, the content distribution server 5, and the questionnaire distribution server 7 are connected by an ISDN line or the like.

FIG. 2 shows a screen 31 displayed on the user terminal 1 in the questionnaire distribution system according to this embodiment.
It is a figure which illustrates. Here, before explaining the detailed configuration of the questionnaire distribution server 7, the principle of the present invention will be briefly explained in addition to the explanation of the screen 31.

This screen 31 displays the content "abc AREA". The content is html
It is described in a format such as (Hyper Text Markup Language). Also, on this screen 31, gif (Graphics Interc
hange Format), jpg (Joint Photographic experts Gr
Images 37A to 37C in a format such as oup) are displayed.

In the present embodiment, when the user terminal 1 links to the site "abcAREA" of the content distribution server 5, the questionnaire 33 is displayed at a predetermined position on the screen 31. In the content of “abc AREA”, a symbol string indicating that the questionnaire is displayed is described in advance by an advertiser or the like who conducts the questionnaire 33 on this screen 31.

Therefore, if the user terminal 1 uses the site "ab
CPU of user terminal 1 when linked to "c AREA"
(Not shown) transmits to the questionnaire distribution server 7 a symbol string described in a predetermined position where the questionnaire should be incorporated in the content of “abc AREA”. The questionnaire distribution server 7 reads the questionnaire stored corresponding to the symbol string and transmits it to the user terminal 1.

As a result, the questionnaire 33 can be displayed at a predetermined position on the screen 31. In the user terminal 1,
At the same time as browsing the screen 31, it is possible to easily participate in the questionnaire by a simple 1-click mouse operation.

Returning to FIG. 1, the detailed configuration of the questionnaire distribution server 7 according to this embodiment will be described. The questionnaire distribution server 7 includes a control unit 9, an input operation unit 11, a display unit 13, a transmission / reception unit 15, a RAM 17, a ROM 19, and a C.
D-ROM drive 21, questionnaire database (D
B) 25 and questionnaire result database (DB) 27
It is composed of

The control unit 9 is a CPU and controls the operation of the entire questionnaire distribution server 7. In particular, the transmitter / receiver 1
5, communication control of the input operation unit 11 and the display unit 13, further, a questionnaire reading process to the questionnaire DB25, a questionnaire response status update process to the questionnaire result DB27, and the like.

The input operation unit 11 uses the questionnaire D described later.
It is operated at the time of updating the data stored in B25 and the questionnaire result DB 27 and at the time of other operation management. The display unit 13 is a liquid crystal display device (LCD) or the like, and displays the operation content of the input operation unit 11 and the like.

The transmission / reception unit 15 performs data transmission / reception processing with the user terminal 1 based on an instruction from the control unit 9. In particular, it receives a symbol string described in the content displayed on the user terminal 1, transmits data including a questionnaire corresponding to the symbol string, receives a questionnaire response status request, transmits a questionnaire response status, and the like. To do.

The RAM 17 temporarily stores the data required for the processing of the questionnaire distribution server 7. In particular, it stores the data transmitted and received by the transmission / reception unit 15, the data read / written by the control unit 9 from and into the DBs 25 and 27, and the like. The ROM fixedly stores the processing program of the questionnaire distribution server 7 and the like. The CD-ROM drive 21 is a CD-ROM 2
When data or a program is recorded in 3, the data is read according to an instruction from the control unit 9.

The questionnaire DB 25 is a large-capacity magnetic disk device or the like, and stores questionnaires incorporated in the contents provided by the contents distribution server 5. The questionnaire result DB 27 is a large-capacity magnetic disk device or the like, and stores the questionnaire response status 43 (see FIG. 3) updated according to the questionnaire response from the user terminal 1. In the present embodiment, the questionnaire and the questionnaire response status stored in each DB 25, 27 are stored corresponding to the symbol string described in the content.

FIG. 4 is a flow chart for explaining the operation of the questionnaire distribution system according to this embodiment. The operation will be described below with reference to FIGS.

First, in step S101, a questionnaire registration process is performed as a premise of the operation according to the present embodiment. This registration process includes two processes, one for the content distribution server 5 and one for the questionnaire distribution server 7.
There are two processes.

Regarding the former process, the advertiser who conducts the questionnaire on the screen 31 registers with the content distribution server 5 about the questionnaire to be conducted. By this registration, a symbol string indicating that the questionnaire is displayed is described at a predetermined position of all the contents provided on the site of the content distribution server 5.

FIG. 5 is a screen view illustrating a questionnaire registration process of the questionnaire distribution system according to the embodiment of the present invention. In this figure, regarding the latter process described above, the questionnaire content (html format or the like) displayed in the banner advertisement frame is stored in the questionnaire DB 25 of the questionnaire distribution server 7 in advance.

First, the registration initial screen 45 shown in FIG.
Then, the questionnaire content (title) 47 is registered. In this example, the content “XX beer questionnaire advertisement, which group are you?” Is entered. Here, when the "Register" button is clicked with the mouse, the above contents are registered, and FIG.
Option selection screen 53 is displayed. When the "Cancel" button 51 is clicked with the mouse, the above input contents are deleted.

On the option editing screen 53 of FIG. 5B, the options to be checked for the questionnaire are registered in the option field 55. Above the option field 55, the content of the questionnaire registered on the previous screen, "Which questionnaire do you want, XX beer questionnaire advertisement?" Is displayed. In this example, the options "beer", "happoshu" and "cheap one" are entered. When the "Create file" button 59 is clicked with the mouse, the input contents are registered as a questionnaire file (html), and the preview screen 63 shown in FIG. 5C is displayed.

If the user wants to increase the number of options, he / she clicks the "Add option" button 61 with the mouse, and the input column of the option field 55 is increased by one and displayed. A template can be selected from a pull-down menu in the template creation field 57. This allows the layout to be changed each time. In this example, "questionnaire advertisement" is selected.

On the preview screen 63 in FIG. 5C, the questionnaire contents and options registered in FIGS. 5A and 5B can be confirmed. In addition, "view res
By clicking the “ult” button 65, the layout of the questionnaire response status screen 41 (see FIG. 3) can be confirmed.

Returning to FIG. 4, in step S102, a content distribution request is made. Here, the user terminal 1
Connects to the Internet 3 and connects to the URL (Uniform Resourc
e Locater) and enter the content distribution server 5
Link to the site.

Next, in step S103, content distribution is performed. Here, the content distribution server 5
Delivers the content in response to the connection with the user terminal 1. As a result, the screen 31 illustrated in FIG. 2 is displayed on the user terminal 1.

Next, in step S104, a content image distribution request and distribution are performed. Here, the CPU (not shown) of the user terminal 1 uses “a” illustrated in FIG.
The symbol string requesting the images 37A to 37C to be displayed on “bcAREA” is read from the content and transmitted to the content distribution server 5. The content distribution server 5 reads out the image data corresponding to the symbol string and distributes it to the user terminal 1. The user terminal 1 receives the image data and displays it on the screen 31.

Substantially parallel to the processing of step S104, the CPU of the user terminal 1 in step S105
It is determined whether or not the content includes a symbol string requesting a questionnaire to be displayed. Here, if the questionnaire request symbol string is not included, the processing ends.

If the questionnaire request symbol string is included, the flow advances to step S106 to make a questionnaire distribution request. Here, the CPU of the user terminal 1 reads the symbol string requesting the questionnaire to be displayed in the content and transmits it to the questionnaire distribution server 7.

Next, in step S107, the questionnaire is distributed. Here, the transmission / reception unit 15 of the content distribution server 5 receives the symbol string via the Internet 3, and the control unit 9 reads out the questionnaire stored corresponding to the symbol string from the questionnaire DB 25.
Further, the transmission / reception unit 15 distributes the read questionnaire to the user terminal 1 which is the display destination of the screen 31.

In this embodiment, the questionnaire distribution server 7 adds Java Script for click control, which will be described later, to the read questionnaire and distributes it to the user terminal 1.
As described above, the user terminal 1 receives the data including the questionnaire and displays it on the screen 31.

Referring to FIG. 2, the site "abc ARE"
In “A”, a questionnaire 33 with the title “XXXXX beer questionnaire advertisement, which group are you?” Is displayed. Here, selection items of “beer”, “happoshu”, and “cheap one” and check buttons for mouse click corresponding to each of the selection items are provided. In addition, in this Embodiment, the answer entry column of the questionnaire 33 of the multiple choice type is displayed.

Next, in step S108, it is determined whether or not the questionnaire is checked. Here, the CPU of the user terminal 1 determines whether or not any one of the options of the questionnaire 33 is selected by the mouse operation and the check button is marked with a check mark.
Here, if the questionnaire is not checked, the process ends. Specifically, if a scroll operation of the display screen for browsing advertisements or a link to another WEB site by mouse clicking on the images 37A to 37C, or the like is performed, the process ends.

If the questionnaire is checked, the process proceeds to step S109 to determine whether the checks are duplicated. Here, the CPU of the user terminal 1 uses the Java script for click control received together with the questionnaire from the questionnaire distribution server 7, and answers the duplicate check cookie so that one user does not reply to the questionnaire 33 twice. Click control is performed by referring and writing the history.

If the checks are duplicated in step S109, the questionnaire 3 by the user terminal 1
It is determined that the participation in 3 has already been made, and step S112
Go to processing. If the checks are not duplicated, the process proceeds to step S110, and the questionnaire response is transmitted. Here, the “vote” button 35 by the user terminal 1
In response to the mouse click on, the data including the options checked by the questionnaire is transmitted to the user terminal 1.
The user terminal 1 displays the received questionnaire in a predetermined banner advertisement frame.

Next, in step S111, the questionnaire response status is updated. Here, the transmission / reception unit 15 of the questionnaire distribution server 7 receives the data including the questionnaire response from the user terminal 1. The control unit 9 refers to the questionnaire result DB 27 and reads out the corresponding questionnaire response status. Further, the response status is updated by reflecting the received questionnaire response on the read questionnaire response status.

FIG. 3 shows a screen 31 displayed on the user terminal 1 in the questionnaire distribution system according to this embodiment.
It is a figure which illustrates the questionnaire response status screen 41.
Compared to FIG. 2 illustrated above, the questionnaire 33 in FIG.
The option "beer" is checked. further,
As a result of transmitting the option “beer” as a questionnaire response by clicking the “vote” button 35 with the mouse, “vote”
The button 35 is displayed in place of the "view result" 37 button for requesting the questionnaire response status 43.

Next, in step S112, it is determined whether the questionnaire response status is requested. Here, the control unit 9 of the questionnaire distribution server 7 uses the “vi
ew result "37. It is determined whether or not the request by clicking the 37 button has been received. Here, if the questionnaire response status is not requested, the processing ends. Specifically, when a scroll operation of a display screen for browsing advertisements or a link to another WEB site by a mouse click on the images 37A to 37C or the like is performed, the processing ends.

If the questionnaire response status is requested, the flow advances to step S113 to deliver the questionnaire response status. Here, the control unit 9 of the questionnaire distribution server 7 reads the questionnaire response status updated in step S110 from the questionnaire result DB 27. further,
The sending / receiving unit 15 is controlled to send the read questionnaire response status to the user terminal 1. Thereby, as illustrated in FIG. 3, the questionnaire response status screen 41 is displayed in a window different from the screen 31.

As described above, in the questionnaire distribution system according to the present embodiment, the questionnaire distribution server 7 for distributing the questionnaire 33 directly displayed on the screen 31 is provided in addition to the content distribution server 5 for distributing contents. . As a result, it is possible to provide the Internet user with an opportunity to easily participate in the questionnaire on the common site. Further, it is possible to provide the advertiser with a method of sequentially grasping the rapid changes in user needs through a very simple survey of industry trends.

Although the embodiments of the present invention have been described above with reference to the accompanying drawings, the present invention is not limited to the above embodiments, and the configuration and / or the operation may be changed. These other forms will be described below.

In the above embodiment, the user terminal 1 is a terminal that can be connected to the Internet 3. As the user terminal 1, a mobile phone, PHS (Personal Handy
-phone system) and other telephone terminals, personal digital assistants (PD
A: Personal Digital Assistant), a computer terminal such as a personal computer and a workstation, or the like can be applied.

In the above embodiment, the user terminal 1
Is content, image data included in the content,
And the questionnaires are displayed in chronological order. The present invention is not limited to this, and for example, the image data and the questionnaire may be incorporated into the content and then displayed on the user terminal 1.

In the above embodiment, only one content distribution server 5 is shown for convenience of explanation.
The present invention is not limited to this, and as described above, a content distribution server corresponding to each of a plurality of different sites can be provided. As a result, it is possible to provide an opportunity to easily participate in a questionnaire on a plurality of common sites.

In the above embodiment, the user terminal 1 transmits the symbol string described in the content to the questionnaire distribution server 7. The present invention is not limited to this,
For example, when the content distribution server 5 distributes the content to the user terminal 1, the symbol string may be read and transmitted to the questionnaire distribution server 7. In any case, the source of the symbol string does not limit the present invention, and the questionnaire delivery server 7 may be able to receive the symbol string described in the content as a request for displaying the questionnaire.

Further, in the above embodiment, the control unit 9 of the questionnaire distribution server 7 refers to the DBs 25 and 27 to read the questionnaires and the questionnaire response status stored in correspondence with the received symbol strings. There is. The present invention is not limited to this. For example, the title of the questionnaire 33 is “×”.
XX Beer questionnaire advertisement Which party are you? (See FIG. 2) can be dealt with by a method of coding a part or all of the symbol string as the symbol string to describe. In this case, each D
It is not necessary to store the data stored in B25 and 27 in association with the symbol string, and the control unit 9 only needs to refer to each DB 25 and 27 and read the questionnaire and the questionnaire response status including the received symbol string. . In any case, the control unit 9 only needs to be able to read the questionnaire corresponding to the received symbol string.

Further, in the above-mentioned embodiment, the input operation unit 11, the display unit 13, the questionnaire DB 25, and the questionnaire result DB 2 are used as the questionnaire distribution server 7 for convenience of explanation.
7 shows the configuration for housing 7. The present invention is not limited to this, and, for example, a questionnaire distribution server 7, a management terminal (not shown) that manages the data and the like stored in the server 7, and a database server that stores the questionnaire and response status, etc. It is of course possible to operate as a redundant configuration divided into (not shown) and the like.

In the above embodiment, the questionnaire response status is distributed from the questionnaire service distribution server 7 when the "view result" button 39 (see FIG. 3) is clicked with the mouse. The present invention is not limited to this, and for example, the response status of the questionnaire may be updated in response to the check of the questionnaire and this may be distributed.

Further, in the above embodiment, the multiple choice type questionnaire 33 (see FIG. 2) is illustrated. The present invention does not limit the type of questionnaire, for example, "○○
It may be of a type that inputs a simple character string such as "player's nickname". Further, in order to further subdivide the questionnaire result, an item for selecting the age group, sex, etc. of the user who checks the questionnaire can be provided.

Further, in the above-mentioned embodiment, the case where one questionnaire incorporated in the screen 31 is displayed in the upper part of the screen 31 is illustrated. The present invention does not limit the number of questionnaires to be displayed and the shape of the display area. For example, the entire plurality of questionnaires may be displayed vertically in consideration of the empty space of the banner advertisement, or may be displayed in a dispersed manner. It is also possible to adopt the shape and the arrangement.

The questionnaire distribution system of the present invention may be realized by a program for operating this questionnaire distribution system. This program may be stored in a computer-readable recording medium such as the CD-ROM 23, for example.

The recording medium in which the program for operating the questionnaire distribution server 7 is recorded is the ROM shown in FIG.
19 or the program reading device such as a CD-ROM drive 21 is provided as an external storage device, and may be a CD-ROM 23 or the like that can be read by being inserted therein. The recording medium is a magnetic tape, cassette tape, floppy (registered trademark) disk, hard disk, MO / MD / DVD.
Etc., or may be a semiconductor memory.

[0066]

According to the present invention, the type of industry of the advertiser,
Also, it becomes possible to carry out a casual questionnaire by a simple 1-click mouse operation on a site common to Internet users regardless of their interests.

[Brief description of drawings]

FIG. 1 is a block diagram for explaining a questionnaire distribution system according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating a content screen displayed on a user terminal in the questionnaire distribution system according to the embodiment of the present invention.

FIG. 3 is a diagram illustrating an advertisement screen and a questionnaire response status screen displayed on a user terminal in the questionnaire distribution system according to the embodiment of the present invention.

FIG. 4 is a flowchart for explaining the operation of the questionnaire distribution system according to the embodiment of the present invention.

FIG. 5 is a screen diagram illustrating a questionnaire registration process of the questionnaire distribution system according to the embodiment of the present invention.

[Explanation of symbols]

1 user terminal 3 Internet 5 Content distribution server 7 Questionnaire distribution server 9 control unit 11 Input operation section 13 Display 15 Transmitter / Receiver 17 RAM 19 ROM 21 CD-ROM drive 23 CD-ROM 25 Questionnaire DB 27 Questionnaire result DB

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G06F 13/00 560 G06F 13/00 560C (72) Inventor Yasuhiro Hiura 6-1, Shinbashi, Minato-ku, Tokyo No. 11 Inventor, TIP C Communication (72) Inventor Kenji Ikeda 6-11, Shimbashi, Minato-ku, Tokyo NTT TPC Communication (72) Inventor Sakamoto Yuko 6-11-11, Shimbashi, Minato-ku, Tokyo NTT IP Communication Co., Ltd. (72) Inventor Ikuko Uemura 6-11-11, Shimbashi, Minato-ku, Tokyo NTT Tipie Co., Ltd. Within Sea Communications

Claims (10)

[Claims] 1. A storage unit that stores a questionnaire displayed in a banner advertisement frame, a reception unit that receives a request for a questionnaire displayed in the banner advertisement frame via a communication network, and a questionnaire stored in the storage unit. Control means for reading out the questionnaire corresponding to the request received by the receiving means, and transmitting the questionnaire read by the control means to the display destination of the banner advertisement frame via the communication network. A questionnaire delivery system including: 2. The questionnaire distribution system according to claim 1, wherein the storage unit stores questionnaires displayed in a plurality of different banner advertisement frames. 3. The storage means stores the response status of the questionnaire, the control means reads the response status of the questionnaire, and the transmission means reads the response status by the control means via the communication network. The sent questionnaire response status is transmitted to the display destination of the banner advertisement frame.
Or the questionnaire distribution system described in 2. 4. A storage step of storing a questionnaire displayed on a banner advertisement frame, a reception step of receiving a request for a questionnaire displayed on the banner advertisement frame via a communication network, and a questionnaire stored by the storage step. A control step of reading out the questionnaire corresponding to the request received in the receiving step, and a transmission of transmitting the questionnaire read out in the control step to the display destination of the banner advertisement frame via the communication network. A method for delivering a questionnaire, comprising: 5. The storage step stores a questionnaire displayed in a plurality of different banner advertisement frames.
The questionnaire delivery method described. 6. The storage step stores the response status of the questionnaire, the control step reads the response status of the questionnaire, and the transmission step comprises:
The questionnaire distribution method according to claim 4, wherein the questionnaire response status read by the control means is transmitted to the display destination of the banner advertisement frame via the communication network. 7. A storage means for storing a questionnaire displayed on a banner advertisement frame, a receiving means for receiving a request for a questionnaire displayed on the banner advertisement frame via a communication network, and a storage means stored in the storage means. The control means for reading out the questionnaire corresponding to the request received by the receiving means from among the questionnaires being displayed, and the questionnaire read by the control means via the communication network as the display destination of the banner advertisement frame. A questionnaire distribution program for functioning as a questionnaire distribution system comprising a transmitting means for transmitting. 8. The questionnaire distribution program according to claim 7, wherein the storage unit stores questionnaires displayed in a plurality of different banner advertisement frames. 9. The storage means stores the answer status of the questionnaire, the control means reads the answer status of the questionnaire, and the transmitting means reads the answer status by the control means via the communication network. 8. The sent questionnaire response status is transmitted to the display destination of the banner advertisement frame.
Or the questionnaire delivery program described in 8. 10. A computer-readable recording medium in which the questionnaire distribution program according to claim 7 is recorded.