JP2003043930A - Paper-like medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide the following problems with paper-like media; the paper- like media are discarded in the final; the paper-like media recorded with propaganda and advertisement are easily thrown away in many cases and therefore the paper-like media to provide the propaganda and advertisement are not considered for the recovery of the paper-like media and consequently the investigation tracing the same is not possible and the market investigation utilizing the information thereof is accordingly impossible. SOLUTION: The paper-like media coated or attached with sample materials or check materials are provided. The paper-like media are recorded with benefit information and identification codes.

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to a paper medium. It also relates to a paper-like medium for analyzing the propensity to consume.

[0002]

2. Description of the Related Art Advertisements have been made by distributing leaflets on the streets or in stores and inserting them in newspapers. Also,
Recently, takeaway advertisements have been used. "Take-away advertisements" are placed on a dedicated rack such as a store or wall,
It is something that interested people can choose for themselves and bring back, for example, postcards for advertising for free.
Further, in this specification, a paper-like medium including a postcard for advertisement used for the take-away advertisement is also referred to as take-away advertisement. “Paper-like medium” refers to a medium as a means for transmitting information in the form of a thin plane. For example, not only media of paper in general, but also various types of planar media such as plastic films, plastic plates, metal plates, wood plates, bark, and plates made of composite materials of these are included. It does not matter how to convey the information. Various transmission means such as one that transmits by characters, one that transmits by pictures or codes, one that transmits electronically, one that transmits magnetically can be adopted. Also, in addition to the printed ones, the description such as characters,
There are various description methods such as a method in which the paper-shaped medium itself is cut and drawn, a method in which the paper-shaped medium itself is embossed, and a method in which a part of the paper-shaped medium is chemically changed. Also "advertising"
"Explanation of the knowledge and efficacy of products, etc." to a wide range of people, or means of that means.

Sample materials or check materials may also be used in advertising. The paper-like medium to which these are applied or affixed has been recorded only for the purpose of advertising, etc., for the product itself of the sample substance, or only the information of the company that manufactures and sells the sample substance. "Sample material" refers to a material that is printed, painted, sprayed or filled onto a paper-like medium in such a manner that its characteristic properties can be used. For example, if the sample substance filled in the paper-like medium is paint, it can be used for coloring, and if the sample substance is cosmetic, it can be used for makeup. The “check substance” refers to a substance that detects an index according to the characteristics of the check target, which is the target to be checked by a chemical change. For example, if the check substance is a substance that causes hydrogen ions in the skin to come into contact with human skin and cause a chemical reaction, the acidity or alkalinity of human skin can be checked by using it. “Paper-like medium” refers to a medium as a means for transmitting information in the form of a thin plane. For example, not only a medium of paper as a whole but also a planar medium such as a plastic film is included.

[0004]

The take-back type advertisement has a small discard rate, which is the rate at which the paper-like medium is eventually discarded because the interested person takes back the advertisement with an active intention. However, there is still a problem that people who take home a postcard for a take-out advertisement, such as a publicity advertisement, take it home for a while, or a person who once sees the advertisement and does not need it.

Further, the sample substance or check substance is
From the coated or pasted paper-like medium, it is possible to obtain only information about the sample substance, the check target, or the product itself related to the check substance. Alternatively, if it is possible to obtain only the information on the sample substance, the check target, or the company related to the check substance, the information may be insufficient.

[0006] Further, the production cost of the paper-like medium to which the sample substance or the check substance is applied or affixed is high, and the sample substance, the check substance, information related to the sample substance, the check substance or the check target is checked. In some cases, you may want to bear something other than the relevant information provided.

[0007] Further, since the paper medium on which the advertisement is recorded is often easily discarded, those who provide the advertisement do not keep in mind that the paper medium is collected. Therefore, it is not possible to trace and investigate information about who is interested in what, where and how to obtain the paper medium on which this advertisement is recorded, and what kind of behavior pattern is taken after that. There was a problem that it was not possible to conduct a market research using the information of.

[0008]

Therefore, in order to solve the above problems, the present invention firstly uses a usable sample substance for printing,
Provided is a paper-like medium having a sample application section or sample sticking section filled with paint, spraying or filling, or a paper-like medium having a check substance applying section or sticking section to which a check substance is applied or stuck. Since this paper-like medium is coated or attached with a usable sample substance or check substance, the paper-like medium itself has a high utility value. Therefore, the discard rate of the paper-like medium is further reduced.

Secondly, there is provided a paper medium in which information unrelated to the sample substance or the check substance is further recorded on the above-mentioned paper medium. As a result, for those who use this paper-like medium, various effects other than the information related to the sample substance and the check substance can be obtained.

Further, as a result, those who have conventionally paid the production cost of the paper-like medium can share the production cost with those which provide information not directly related to the sample substance or the check substance.

Thirdly, the privilege information is added to the above-mentioned paper-like medium, and the person who obtains the paper-like medium brings the paper-like medium to the privilege-providing company or store in order to obtain the privilege. It is now possible to collect paper-like media.

[0012]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to FIGS. 1 to 37. The present invention is not limited to these embodiments and can be implemented in various modes without departing from the scope of the invention.

<Embodiments 1 and 2>

Embodiment 1 is a paper-like medium having a sample application section on which a sample substance is printed, painted, sprayed or filled. The second embodiment is a paper-like medium having a sample sticking part on which a sample substance is printed, painted, sprayed or filled.

FIG. 1 is a diagram showing a paper-like medium according to the first or second embodiment. As shown in this figure, the paper-like medium 010
0 is the sample substance 0101 applied or affixed.

Examples of sample substances include samples of new manicure products. However, the number of sample substances applied or attached to one paper medium is not limited to one. The “sample application part” refers to a part where the sample substance is directly applied to the paper-like medium by a method such as printing, painting, spraying or filling. The “sample sticking part” means a part where the sample substance is directly applied and is stuck to the paper-like medium.

As a method of applying the sample substance, for example, the following is exemplified by cosmetics.

(Ii) A coating method in which a unit amount of the cosmetic preparation is printed on a paper-like medium in a certain pattern and covered with a cover film to protect it in a state before use.

(B) The coating method according to (i), wherein the means for printing the cosmetic preparation is screen printing, lithography or flexography.

(A) The cosmetic preparation is a liquefied powder product formed from a slurry of colored powder and a solvent,
Or wax-based products that melt by heat and harden by cooling,
Alternatively, it is an emulsion-based emulsified product, and the coating method according to (i).

"Screen printing" is one of stencil printing, and refers to a printing method in which silk or nylon stretched on a wooden or metal frame is used as a plate material, and the ink is fixed through fine texture in the image area.

By applying or sticking the sample substance to the paper-like medium which is a medium for transmitting information as described above,
It is conceivable that the utility value of the paper medium itself will increase. Therefore, it is considered that the paper-like medium is less likely to be discarded, and it is considered that the information transmitted by the paper-like medium is easily noticed by human eyes.

<Embodiments 3 and 4>

The third embodiment is a paper-like medium having a sample application section or a sample sticking section characterized in that the first information is recorded. In the fourth embodiment, the first information recorded on the paper-like medium in the third embodiment is the advertisement information.

FIG. 2 is a diagram showing a paper-like medium in the same embodiment. As shown in this figure, the sample medium 0201 is applied or affixed to the paper medium 0200, and the first information 0202 is recorded.

The "first information" means information related to the sample substance applied or attached to the paper-like medium. For example, if the sample substance is lipstick, the first information is advertisement information about the lipstick, information about the popular color of this year's lipstick, information on how to apply lipstick well, notes on using the lipstick, etc. Is mentioned. “Advertisement advertising information” refers to information for advertising a certain product or service. For example, if the sample substance is lipstick as well, the advertisement information is the name of the lipstick, the name of the lipstick color, the comparison and improvement points with the conventional lipstick, the name of the store selling the lipstick, A model to show the location information of the store, access information to the store, a photograph showing the appearance of the product when the lipstick is commercialized, and a usage pattern when the lipstick is actually used Photos taken using, such as the company name of the manufacturer that manufactures the lipstick,
The company name of the seller who sells, the company name of the importer that imports, information on new products including products other than the lipstick manufacturer, seller, or importer, information on the ingredients of the lipstick, and information on the lipstick Information about the country of origin / manufacturing country, or information on makeup services using the lipstick at a beauty salon.

As described above, by recording the first information on the paper-like medium of the first or second embodiment, it is possible to simultaneously transmit the information on the sample substance such as characters and the information on the actual substance of the sample substance itself. It is possible to convey sensible information. Further, it is easier to make the sample substance more interested than in the case of only the first information, and the advertising effect of the product or service related to the sample substance is also enhanced. For example, even if the first information that "this lipstick has beautiful color development, color fading is difficult, and smooth application feeling" is recorded on the paper-like medium, the character information alone will give you a sense of the characteristics. Difficult to grab. However, if the lipstick is applied to a paper-like medium as a sample substance, it is possible to actually feel the color development and discoloration of the lipstick and the feeling of application when actually used. In addition, if you actually like the color of the lipstick and like it, you may be more interested in purchasing it.

<Embodiments 5 and 6>

In the fifth embodiment, usable sample substances applied to the sample application section are cosmetics, perfumes, shoe inks, paints, paints, deodorants, fragrances, fragrances, foods, seasonings, hair dressings, and hair washes. , A hair dye, a dye, a drug, a sample, a detergent, a toothpaste, an abrasive, or a wax, or a combination of two or more thereof.

Further, in the sixth embodiment, usable sample substances to be attached to the sample attaching portion are cosmetics, perfumes, shoe inks,
Paint, paint, deodorant, fragrance, fragrance, food, seasoning,
The paper-like medium according to the embodiment 2 or 3, which is one or a combination of a hair styling product, a hair wash, a hair dye, a dye, a drug, a sample, a detergent, a toothpaste, an abrasive and a wax.

"Cosmetics" refers to various articles for cosmetically decorating or caring for the skin,
Examples include eye shadow, face cream, and blush. "Perfume" is an artificially blended fragrance, and is meant to sprinkle on the body or the like to add a scent. Therefore, it is not limited to liquid.
"Shoe ink" is a cream that protects shoes and gives them gloss. The "paint" refers to a material applied to the surface of an object for coloring or protection, and examples thereof include paint and lacquer. "Paint" means a picture, especially a watercolor or oil painting,
It is used to add color to items such as. "Deodorant" refers to a substance that softens or removes odors by other odors, or by absorbing or decomposing. For example, not only artificially generated deodorants but also charcoal and the like can be mentioned. The "fragrance" is not limited to artificial or natural one, and means a substance for giving off an aroma to a space. The "perfume" is not limited to artificial or natural one, and it emits an aroma and is a raw material for perfume or cosmetics. Alternatively, it is not limited to artificial or natural ones, and refers to flavors added to add odor to foods and the like. What is "food"?
A product that is food. Examples include chocolate, gum, and candy. The “seasoning” means a substance for adjusting the taste of food and drink, and examples thereof include sugar and soy sauce. The "hairdressing agent" means an agent for adjusting the hairstyle, and examples thereof include hair wax and hair mousse. “Hair wash” refers to an artificial or natural detergent used for washing hair, such as shampoo. In addition, this hair wash includes a rinse.
“Hair dyeing agent” refers to an agent for dyeing hair color or bleaching hair. The "dye" is a dye for dissolving textiles, leather, paper, etc. by dissolving it in an aqueous solvent. The term “medicine” refers to a medicine, such as an antipyretic agent or an ointment. The “sample” refers to one used for scientific analysis and inspection, and examples thereof include methyl orange. The “detergent” means a substance for removing dirt, and examples thereof include soap and detergent for kitchen or laundry. "Toothpaste" refers to those that remove dirt and bacteria attached to teeth. “Abrasive” refers to a substance for sharpening and polishing the surface of an object to be smooth. The term "wax" refers to wax that protects the surface of an object and gives it a luster, such as car wax.

FIG. 3 shows an example of a paper-like medium to which lipstick which is a cosmetic is applied as a sample substance. At this time, the paper-like medium of the same embodiment is brought home to use the lipstick, so that it is less likely to be discarded on the way. In addition, users who purchase cosmetics have a high brand orientation, the property of totally decorating the external appearance of the user's body with lipstick, eye shadows, etc., and the cosmetics themselves have individuality according to the skin quality of each user. Due to its strong nature, there is a strong tendency to purchase different types of cosmetics from the same manufacturer that users like. So, for example, if the user likes the sample substance lipstick, by recording the advertisement information about other products such as eye shadow and manicure as the first information on the paper medium, the user can store them. It is also possible to increase the motivation for purchasing products. Further, it is possible that the nail polish sample material is further applied to the nail portion of the nail polish photograph described as the advertisement information.

Further, for example, a perfume as a sample substance is applied to a paper medium. Conventionally, perfume has a trial product (tester) in a store where it is sold, and those who are trying to purchase perfume have selected the perfume to purchase referring to the scent of the tester. Therefore, if the perfume is applied to the paper-like medium in this way, the scent of the perfume can be tried before going to the store. Therefore, it is conceivable to prevent wasted feet, such as when I went to the store but did not find the perfume with the scent I liked. Further, if the access information of the shop selling the perfume is recorded as the first information on the paper medium, it is possible that the sales of the shop will increase.

A paper-like medium filled with shoe ink as a sample substance is attached to an umbrella for sale. Then, it is convenient for people who purchased the umbrella due to sudden rain while going out to use shoe ink so that their shoes do not get soiled by rain or mud, so the added value of shoe ink will increase the sales of umbrellas. It is possible to go up. Further, if the advertisement information of shoe ink is recorded as the first information on the paper medium, the shoe ink manufacturer may adopt an advertisement advertising strategy tied up with the umbrella manufacturer.

A paper-like medium coated with several kinds of paints as a sample substance is attached to the drawing paper. This is convenient because you can draw a picture immediately and add color to it. Also, assuming that the paper-like medium has the advertisement information of the product of the paint recorded as the first information, when the person who draws the picture decides to draw a picture for the time being, the advertisement information is changed. Since it is easy to see, it is highly likely that you will purchase the paint.

Further, if a paper-like medium is attached to the kennel wood, and the advertisement information of the paint that is the paint is recorded as the first information and the sample substance of the paint is attached, the kennel is made. After that, it is highly likely that the paint will be purchased as in the case of paint, and the paint maker may cooperate with a kennel wood maker to advertise its products.

Further, for example, in a book introducing fragrance oils used for aromatherapy, an introduction page of each fragrance oil that is a paper-like medium is applied with a fragrance that smells when the fragrance oil is used as a sample substance. . Then, until now, you could only refer to the sentences that explain the first information, such as perfume oil, but you can experience the scent of the perfume oil before actually purchasing it, so when you purchase it In addition to the first information, the fragrance of the fragrance can be referred to. Therefore, it is possible that the added value will increase sales of books that introduce perfume oil. In addition, people who are wondering whether to buy or not may decide to buy perfume oil by actually trying the perfume, so there is a high possibility that it will further develop the buyer group of that perfume oil. Conceivable.

Further, for example, when the sample substance is a deodorant, the paper-like medium of the same embodiment is placed in a space such as a toilet that requires deodorization for a certain period of time, so that at least during that period, the same person It is believed that the first information will be repeatedly seen and that it will be seen by a plurality of people who use the toilet, resulting in a high information transmission effect. Also, for example, when the sample substance is an fragrance, since the fragrance is left in the space for a certain period of time, the same effect as the deodorant can be considered.

[0039] For example, if the food is pasted as a sample substance on a paper medium on which a recipe of a certain food is written as the first information, it is considered to be convenient when considering the balance of the taste of the menu. Also, if the amount of the seasoning used in the dish prepared by the recipe is applied, it is convenient because the dish of the recipe can be prepared easily without the need to weigh the seasoning. Also, if it is actually used as a sample substance, it will be an advertisement for the seasoning.

For example, in the case of a hair wax whose sample substance is a hair styling agent, a catalog of hair styles which is a paper-like medium in which photographs showing various examples of hair arrangements using the wax as the first information are recorded. If the filled sample substance is attached, it is possible to enjoy various hair arrangements by itself.

Further, for example, a shampoo, which is a hair wash, is attached as a sample substance to a pamphlet, which is a paper-like medium on which guide information of a campsite is recorded. This is convenient because you don't have to bring a bulky shampoo. Furthermore, if soap or toothpaste, which is a detergent, is attached as a sample substance, it is not necessary to bring soap or toothpaste. In addition, since it is considered that such a convenient pamphlet will be cherished during the camp, the guide information recorded in the pamphlet and, as the first information, advertisement information for shampoo, soap, and toothpaste products will also be recorded at the same time. If so, the probability that the advertisement information will be noticed will increase, and the role as the advertisement medium will also increase.

Further, a paper-like medium filled with a sample substance of a hair dye is attached to a so-called pocket tissue distributed on the street, for example, and the advertisement information of the hair dye is first information on the paper-like medium. If recorded,
When you want to change the hair color a little depending on the mood of the day, you can easily change the hair color and enjoy it by receiving the pocket tissue. If the hair coloring material, which is a sample substance, is actually used, it is considered that the advertisement information of the hair coloring material recorded with the hair coloring material will also be paid attention to, so that the role of the pocket tissue as the advertising medium will be further increased.

Further, for example, a paper-like medium to which several kinds of dyes are attached as sample substances is attached to other products of stores and companies selling handicraft materials. Then, the consumer who purchased the handicraft material can conveniently dye the handicraft product he or she is making using the dye and can immediately check the finished state, which is convenient. As a result, the sales of this handicraft article are increased, and if the advertisement information of the dye is recorded as the first information on the paper medium, it can be considered to greatly contribute to the advertisement of the dye.

Further, for example, a powder of manganese dioxide which is a sample as a sample substance is applied to page 1 of a science reference book which is a paper medium. On that page, the first information is recorded about the experiment of oxygen generation using manganese dioxide and hydrogen peroxide solution. Then, if you get oxidol (hydrogen peroxide solution) from a pharmacy, it will be convenient because you can experiment with oxygen generation at home.

Further, for example, an abrasive for sharpening a knife is applied as a sample substance, and a paper-like medium on which advertising information for the abrasive is recorded as the first information is attached to the knife. Then, when the sharpness of the knife becomes dull, the knife can be used to sharpen the knife and the performance of the abrasive can be checked immediately, which is convenient. Further, if the information on the company that grinds and recycles the blunt kitchen knife is recorded on the paper medium, the paper medium attached to the kitchen knife is considered to have a high advertising effect for the recycling company. The kitchen knife that is no longer used can be recycled and reused.

Further, for example, a paper-like medium, which is filled with wax as a sample substance and attached, is attached to the glass polishing product. It is convenient to buy glass shining products because cleaning is often done so that if wax is attached, it can be used for cleaning.
Therefore, it can be considered that sales of the glass-polishing product are increased, and if wax advertisement information is recorded as the first information, it will be a wax advertisement.

For example, when the sample substance is a cold medicine,
It is applied on registration paper such as bone marrow donor, which is a paper-like medium. Therefore, if you appeal the fact that even a cold may be fatal in leukemia etc. with the paper attached to the registration form, you can raise awareness about donor registration and immunodeficiency and promote donor registration. The effect can also be considered.

<Embodiments 7 and 8>

The seventh embodiment is a paper-like medium having a sample application section or a sample sticking section characterized in that second information is recorded. In the eighth embodiment, the second information recorded on the paper-like medium in the seventh embodiment is the advertisement information.

FIG. 4 is a diagram showing a paper-like medium in the same embodiment. As shown in this figure, the paper-like medium 0400 is coated or pasted with the sample substance 0401, or the first information 0402 is recorded, and the second information 0 is further recorded.
403 is recorded. However, the first information does not necessarily have to be recorded on the paper-like medium of the same embodiment.

The "second information" means information that is not directly related to the sample substance applied or attached to the paper-like medium. For example, even if the sample substance is a foundation that is a cosmetic product for a young office worker, the second information is advertisement information about an Italian restaurant in an office area that is not directly related to this foundation, information on the location of the Italian restaurant, and the like. , Information about the telephone number to be contacted, bite notes of Italian food, and tips on making Italian food. "Advertisement information" means, for example, when the sample substance is foundation as well, the menu of the food offered at an Italian restaurant, its price, its picture, lunch service information, dinner course information, and so on. , Second information such as all-you-can-eat advertisements held there, pasta fair advertisements, delivery service advertisements, and access information to the restaurant. In this case, it is assumed that young women, who mainly purchase the sample material cosmetics, will also prefer Italian food. Therefore,
A young woman who was interested in the sample material and picked up the paper-like medium could go to an Italian restaurant from the second source. In this way, for the person who uses this paper-like medium, various second information other than the information directly related to the sample substance and the check substance is obtained.

Here, with respect to the effect of being able to acquire the various second information, the one using the acquired second information may be the same as that of the first information. For example, the father gets a take-away advertisement coated with Pomade's sample substance, which is a hair styling agent, repairs the hair before going to the business partner, and is the second information recorded in the take-away advertisement. It is also possible to obtain the guide information of the amusement park and use it for family services. Alternatively, the person using the first information and the person using the second information may be completely different. For example, a man with a fiance gets a leaflet with a perfume sample substance attached, puts on the perfume, gets the first information about the perfume, enjoys it, and is the second information recorded on the leaflet. The effect that the information on the wedding dress can be used by the fiancee is also considered.

Further, for those who provide information, it is considered that there is an unprecedented composite advertisement effect by simultaneously providing the provided information and the sample substance that is not directly related to the information. . In the above case, it is possible to have a composite advertising effect in which an advertisement can be made to a target that was conventionally difficult to be a target of advertisement for an amusement park, that is, "father who needs pomade". Similarly, by providing information on wedding dresses to men who have traditionally been difficult to target in advertising, it is possible to promote advertising with a wider target than in the past.

Further, it is possible to share the production cost of the paper-like medium between the one provided with the sample substance and the one provided with the second information.

<Embodiments 9 and 10>

The ninth embodiment is a paper-like medium having the sample application section or the sample sticking section of the third embodiment, on which the first information is recorded, characterized in that the privilege information is further recorded. In addition, Embodiment 10 has the sample application unit or the sample sticking unit of Embodiment 7, wherein the privilege information is further recorded, and the first information and the second information or the second information is recorded. It is a paper-like medium.

FIG. 5 is a diagram showing a paper medium in the same embodiment. As shown in this figure, the paper-like medium 0500 is coated or affixed with the sample substance 0501, or the first information 0502 is recorded, or the second information 0.
503 is recorded, and privilege information 0504 is further recorded. However, the first information or the second information does not necessarily have to be recorded on the paper medium of the same embodiment. Further, the privilege information itself may be the first information or the second information.

The "privilege information" means that some kind of privilege can be received from a store or company that provides products or services related to the first or second information, based on a paper medium on which the privilege information is recorded. Means the information indicated by. For example, when the first information is information about a fragrance, the privilege information recorded on the paper medium indicates that the privilege is 10% discount when the fragrance is purchased, or the fragrance is used at a certain shop. Information that indicates that a relaxation service by aromatherapy can be received, and that it is information that if a win is won, a trip to the place of origin of the fragrance will be presented. Alternatively, for example, when the second information is information about an esthetic salon, the privilege information is information indicating that a 30-minute free trial course of the esthetic salon can be experienced, or information indicating that the small face roller specially made by the esthetic salon can be obtained without exception. That is.

As described above, by giving privilege information to a paper medium, the user may carry and carry the paper medium in the hope that the privilege may be received, or in order to receive the privilege at a later date. Because of this feeling, this paper medium is not thrown away, so that the same person can repeatedly view the first information or the second information recorded on the paper medium, and the information transmission that the paper medium has. It is possible that the effect will be higher.

Further, even when the privilege information recorded on the paper-like medium is not directly related to the sample substance, it is further considered that it is convenient to use the privilege information and the sample substance in combination. For example, if the sample substance is cosmetics,
If the second information is guide information of the boutique hotel and the privilege information is discount information of the break amount of the boutique hotel, the cosmetics can be used immediately after the makeup is broken at the boutique hotel. It may be convenient and convenient.

<Embodiment 11>

The eleventh embodiment has any one of a coupon function, a discount function, an accumulation type point card function, a lottery ticket function, a lottery ticket function or a gift redemption ticket function based on the privilege information. It is the paper-like medium of the ninth or tenth feature.

It is conceivable that the paper-like medium has the functions of the various paper-like mediums described in the embodiment, depending on the content of the recorded privilege information. The “discount function” refers to a function of deducting a certain amount from the price of a product or service when purchasing the product or service.
For example, a paper-like medium with a discount function is

When the sample substance is paint as shown in FIG. 6, if privilege information "500 yen discount from the selling price at the time of paint purchase" is recorded, this is a paper medium having a discount function. . Alternatively, if the sample substance is also a paint and the information on the amusement park is recorded as the second information, and if the privilege information "20% off the entrance fee to the amusement park" is recorded, this is also the discount function. It is a paper-like medium having.

The "accumulation type point card function" is a function capable of acquiring a right to receive a privilege by accumulating points given by a product or service provider when purchasing a product. For example, if 1 point is recorded on the paper-like medium that you received when you purchased your hair wash, and the privilege information is "If you accumulate 10 points, you can exchange it for another hair wash," This is a paper-like medium having a storage type point card function. The “lottery ticket function” refers to a function in which a certain code is recorded as privilege information on a paper medium and the privilege can be received based on the code and the winning code. For example, on the paper-like medium I got when shopping at the shopping district,
If a code that is privilege information 07 is recorded and the winning code is the last five digits 09407, if you are invited to a Guam trip, the paper medium on which the code 0109407 is recorded has a lottery ticket function. It is a paper-like medium. The "lottery ticket function" refers to a function capable of drawing a lottery based on a paper medium. For example, "Pay for a speed lottery at the cash register in exchange for this card" on a paper medium.
This is a paper-like medium having a lottery ticket function. Or, for example, if there is a hidden part in the paper medium received when shopping at a candy shop, and privilege information such as hit or miss is recorded, this is a lottery ticket function, and this paper medium is a lottery ticket It is a paper-like medium having a ticket function. The "gift redemption voucher function" is a function of receiving a product in exchange for a paper medium. For example, if a piece of paper-like medium with a face value of 1,000 yen is recorded with privilege information that can be purchased in exchange for the goods worth 1,000 yen, this is a paper-like medium having a gift voucher function. is there. Also, for example, if the paper-like medium received when shopping at a butcher shop has the privilege information of "redeem this voucher for 100 grams of beef" recorded, this is a paper-like medium having a gift redemption voucher function. is there. The “coupon function” is a generic name of functions indicated by various privilege information as described above, or a function of a combination of those having the above functions at random.

As described above, since the paper medium can be collected in exchange for the privilege that can be received based on the privilege information, it is possible to easily collect the paper medium and the recovery rate thereof. Can be large. Then, it becomes possible to collect and analyze information such as the collection place, the date and time, and the type of person who exercised the privilege. Therefore, what kind of first information or second information is recorded on the paper-like medium, what kind of sample substance is applied or pasted, and what kind of combination each is, It becomes possible to know whether it is easy to attract people's interest and to bring it home.

It is also possible to know what combination of the first information, the second information and the sample substance the consumer is interested in. Therefore, it is possible to discover and create a new business opportunity that connects a business related to a certain sample substance and a business related to second information that is not directly related to the sample substance.

<Embodiments 12, 13, 14>

The twelfth embodiment has a sample applying section or a sample affixing section, which has an identification code associated with the sample substance and the first information,
It is a paper medium on which the first information is recorded. As a result, when the paper-like medium brought back by an interested person is collected, for example, in exchange for a privilege, the number of the collected paper-like medium is compared with the recorded sample substance and the first information. It is possible to aggregate or analyze by dividing the combination.

The thirteenth embodiment has a sample applying section or a sample sticking section characterized by having an identification code associated with the sample substance and the second information,
It is a paper medium on which the second information is recorded. As a result, when the paper-like medium brought back by an interested person is collected in the form of, for example, redemption, the quantity of the collected paper-like medium is compared with the recorded sample substance and the second information. It is possible to aggregate or analyze by dividing the combination.

The fourteenth embodiment is a paper medium having an identification code associated with distribution method information. As a result, when the paper-like medium brought back by an interested person is collected, for example, in exchange for a privilege, the number of the collected paper-like medium is compared with the recorded sample substance and its distribution method. It is possible to aggregate or analyze by dividing the combination.

The "identification code" is, for example, a character for identifying a computer, a number, an enumeration of characters including a number, a bar code, a two-dimensional code, or a signal stored in an IC chip ( For example, a non-contact IC tag etc.) can be mentioned. It is also conceivable that the identification code is information for identifying two or more combinations of the sample substance, the first information, the second information, and the distribution method information with one identification code. For example, there is an enumeration of numbers that are identification codes such as "00064", and the combination identified by the identification code is "the sample substance is shoe ink, the second information is the information of the car goods store, and the distribution method information is the station concourse. The distribution method by the paper-like medium stand installed in ".

In the conventional market research, the information collected is only the information about the products subject to the market research. In addition, there was no way to efficiently collect information that was not directly related to the product subject to market research. However, as described above, the paper-like medium on which the sample substance is applied or attached and the first information and the second information are recorded is collected, and the sample substance, the first information, the second information, and the distribution method information are collected. By using the identification code for identification, the sample substance, the first information, the second information, and the distribution method information can be acquired in association with each other. Then, based on the associated information, a market research is conducted in which information of different industries or different companies and sample substances are analyzed in a complex manner, and the effect of being able to carry out a marketing activity that has never been considered is obtained.

FIG. 7 is an example of a questionnaire sheet which is a paper-like medium of the same embodiment. For example, questionnaire papers, which are paper-like media, are placed in department store toy departments, family restaurants, and passenger planes. A candy that tastes like strawberry, lemon, or grape is applied as a sample substance to the questionnaire sheet, and the first information is the advertisement of sweets, which is a candy with a bonus to be released from Company A, and company information about Company A. Is recorded, and information about characters such as youkai is recorded as the second information. If the identification code is A1, the strawberry flavored candy is applied as a sample substance to the questionnaire sheet identified by the identification code, and the advertisement of the above-mentioned candy with bonus is recorded as the first information. It becomes identifiable as a thing. If the identification code is B1, it is identified that the questionnaire sheet identified by the identification code is coated with strawberry-flavored candy as the sample substance and the picture and explanation of the kappa are recorded as the second information. It will be possible. If the identification code is C1, the questionnaire sheet identified by the identification code has strawberry flavor candy applied as a sample substance, and is distributed at the toy department of department store A in Shinjuku as distribution method information. Can be identified. Similarly, it is possible to identify that the questionnaire sheet having the identification code a2 is coated with apple candy as the sample substance and the company information of the company A is recorded as the first information. It can be identified that the questionnaire sheet having the identification code b1 is coated with apple candy as a sample substance and the picture and explanation of Zashiki Doji are recorded as the second information.
It can be identified that the questionnaire sheet with the identification code of B2 is coated with strawberry-flavored candy as the sample substance, and the picture and explanation of Zashiki Doji are recorded as the second information. If the identification code is c1, the questionnaire sheet identified by the identification code is coated with apple candy as a sample substance and is distributed at the toy department of department store A in Shinjuku as distribution method information. Can be identified. If the identification code is c2, the questionnaire sheet identified by the identification code is a questionnaire sheet that is coated with apple candy as a sample substance and is distributed as distribution method information at Family Restaurant A in Ikebukuro. Can be identified.

FIG. 8 shows the same embodiment 12, 13,
Or it is an example of an identification table using the identification code of the paper-like medium in 14. As shown in this figure, when the number of collected paper-like media is divided by identification code, there are 2000 paper-like media having the identification code "A1B1C1",
Similarly, "a2b1c1" is 1000 sheets, and similarly "A1B1
It is assumed that there are 1500 sheets of "2C1" and 600 sheets of "a2b1c2". In this way, it is possible to collect information for associating and analyzing unrelated sweets, youkai characters, and their distribution methods. In this case, for example, those who like Kappa prefer strawberry taste to apple taste, and they often go to the toy department of department stores, or those who like Zashiki Doji prefer grape taste. Is mentioned. In this case, further detailed market research can be performed by adding the answers to the questions described in the questionnaire sheet, which is a paper-like medium, to the analysis result.

Also, for example, bitter chocolate or white chocolate sample substance is attached as a sample substance to a take-away type advertisement having the function of a lottery ticket based on the privilege information, and as the first information, the chocolate to be released from B company next time. The advertisement of is recorded, and the information of various vehicles is recorded as the second information. Here, for example, if the identification code is G1, the questionnaire sheet identified by the identification code has the bitter chocolate sample substance attached thereto, and the advertisement of the sweets is recorded as the first information. Can be identified. If the identification code is H1, the questionnaire sheet identified by the identification code has the bitter chocolate sample material attached thereto, and the picture and description of the sports car A are recorded as the second information. Can be identified. If the identification code is J1,
The questionnaire form identified by the identification code has the bitter chocolate sample substance attached thereto, and can be identified as the distribution method information that is distributed at a store within the Tokyo station premises. Similarly, it is possible to identify that the questionnaire sheet having the identification code g2 has the white chocolate sample substance attached thereto and that the company information of the company B is recorded as the first information. It can be identified that the questionnaire sheet with the identification code h1 has the white chocolate sample substance attached thereto and the picture and description of the sports car A are recorded as the second information. The identification code is H2
It is possible to identify that the questionnaire sheet is a sample material of bitter chocolate attached and the picture and description of jumbo jet A are recorded as the second information. The questionnaire sheet with the identification code j1 has the sample substance of white chocolate attached to it, and it can be identified that it is distributed at the store inside the Tokyo station as distribution method information. The questionnaire sheet with the identification code of j2 has the sample substance of white chocolate attached, and it can be identified as the distribution method information that it is distributed at the convenience store in Ueno. Where for example

FIG. 9 shows that the embodiments 12, 13,
Or another example of the identification table in 14. As shown in this figure, when the number of paper-like media collected in exchange for lottery is classified by identification code, the identification code "G1H1"
There are 2000 sheets of paper-like media with "J1", and similarly "g
It is assumed that “2h1j1” is 1000, “G1H2J1” is 1500, and “g2h1j2” is 600. In this way, it is possible to collect information for analysis by associating unrelated sweets, vehicles, and their distribution methods. In this case, for example, a person who likes a sports car prefers bitter chocolate to white chocolate, or goes to Tokyo station frequently.

<Embodiment 15>

In the fifteenth embodiment, any of the step of collecting the paper-like medium, the step of obtaining the usage information from the collected paper-like medium, the usage information, the first information, the second information, the distribution method information or the sample substance. The method for analyzing consumption propensity comprises the steps of accumulating one or more of them and accumulating them, and analyzing the propensity to consume.

FIG. 10 is an example of a step diagram of the consumption propensity analysis method. As shown in the figure, the consumption propensity analysis method includes a collecting step, an acquiring step, an accumulating step, and an analyzing step.

The "collecting step" is the first embodiment.
Any one of 2, 13, or 14 or a step of collecting two or more paper-like media. "Steps to get"
Is a step of acquiring usage information of the paper-like medium from the collected paper-like medium. In addition, “usage information” refers to information relating to a situation in which a paper medium is used and a user. For example, if the paper-like medium is a discount ticket, the usage information includes information on the store where the discount ticket was used, information on the time the discount ticket was used, and information on the gender and age of the person who used the discount ticket. However, when the second information is a questionnaire, information such as answers to the questionnaire can be given.
The "accumulating step" means the first information, the second information, the distribution method information or the sample substance recorded on the paper-like medium, which is acquired from the collected paper-like medium by using the identification code, and A step of associating and accumulating any one or more of the obtained usage information. The “analyzing step” refers to a step of analyzing a consumption propensity regarding a paper-based medium based on the information accumulated in association with each other. In addition, "propensity to consume" means that when a person who acquired a sample substance of a certain product next time, where, and what kind of purchase behavior was taken, paper media with an identification code were collected and analyzed. It refers to the results of the obtained market research.

For example, the paper-like medium is A as the sample substance.
A perfume with a rose scent manufactured by the company is applied,
If the discount ticket has discount information that can be used at an Italian restaurant in the Bay Area recorded as privilege information, the following propensity to consume may be considered. For example, "People who like the perfume of Company A also like Italian food" and "People who like the scent of roses often visit the bay area".

As described above, by using the paper-like medium of the twelfth, thirteenth, or fourteenth embodiment and using the method of analyzing the consumption propensity according to the same embodiment, products and services of different industries or companies can be combined. It becomes possible to acquire the analyzed propensity to consume.

<Embodiment 16>

The sixteenth embodiment is a combination of two or more of a postcard, a calendar, a placemat, a design card, a takeaway advertisement, a discount ticket, a ticket, one page of a book, or one page of a newspaper. Is a paper-like medium to which a sample substance is applied or affixed. A "place mat" is a rug that is laid under tableware.

FIG. 11 exemplifies the paper-like medium of the same embodiment. For example, if the paper-like medium is a postcard sent from a travel destination to a friend, the front of the postcard is a picture of the Ariake Sea, which is the scenery of the travel destination, and the seaweed, a specialty of the Ariake Sea, in powder form is the sample substance. Is applied as. In this way, the effect of being able to convey the impression of the travel destination in more detail not only with photographs and text but also with the sample substance can be considered. In addition, for example, in the case of summer greetings where the paper medium is a postcard, a watermelon picture is drawn, and it is thought that the effect of being pleased if the watermelon scent is applied as a sample substance to the watermelon picture To be

For example, when the paper-like medium is a postcard for a baby's birth, if the sample material for baby products, such as siccardol, which is effective for rash and diaper rash, is attached to the postcard, the couple who gave birth will be pleased. The effect can be considered.

Further, for example, a fragrance that gives a sense of the season is applied for each month on the monthly turning calendar. Then you can feel the seasonality while staying indoors. In addition, information such as the location of famous places where you can actually feel the scent of each fragrance (for example, the scent of Sakura that is applied to the April page) (for example, Ina, which is the famous Sakura spot on the April page) Tourist information to the Takato Castle Ruins)
If is recorded, it is considered that the calendar can be a more effective means of tourist guidance.

Also, for example, on a paper place mat used in restaurants or fast food shops,
Lipstick, which is a cosmetic product, is applied as a sample substance. Then, after finishing eating, the lipstick fell off, and the lipstick was immediately noticed, which is considered to be highly effective in advertising for cosmetics makers. Also, if the advertisement mat of the cosmetics manufacturer is recorded on the placemat, for example, you will see the advertisement information while waiting for the spaghetti to be prepared or while eating. Furthermore, it is considered that the advertising effect will be improved. In addition, the cosmetics manufacturer and its restaurants and fast food shops will be able to jointly consider advertising strategies.

Further, for example, when the paper medium is a design card, a person who likes the design of the design card often brings it back to collect it. Also, people who collect cards for the purpose of design are mainly OL 2
It is highly possible that she is a woman in her 0s. Therefore, if you record the advertisement information of the nail salon that women in their twenties prefer on the design card, it is thought that the advertisement effect is high, and the nail polish used in the nail salon is also added to this design card. If it is affixed as a sample substance, its advertising effect will be even higher.

Further, for example, when the paper-like medium is a ticket for a cosmetics trade fair, if the sample material of the lipstick of the cosmetics manufacturer exhibiting at the trade fair is attached to the ticket that is the entrance ticket, the attendee will The chances of visiting a cosmetics manufacturer's booth exhibiting lipstick will increase, and it will be possible to give tickets a role as an advertising medium that they could not have originally. Further, for example, when the paper-like medium is a ticket for an event in which sweets from around the world are collected, the sample substance of chocolate exhibited at the event is applied as the sample substance. Then, since you can actually taste the chocolate, it is thought that you can easily get interested in the event.
Therefore, it is considered that the effect of attracting customers at the event will be enhanced.

For example, if the paper-like medium is one page of a book, a bath salt having the same effect as a certain hot spring is attached as a sample substance to the page, and the information about the hot spring is recorded. Then you can actually experience the effect of the hot spring with the bath agent. Therefore, it is expected that the number of visitors to the hot spring will increase. Similarly, if the sample material for cosmetics is applied to each page of a book or magazine, which is a paper-like medium that features beauty methods, the reader can use the cosmetic applied to each page and It is convenient to learn the practical makeup method that suits you. If the manufacturer or product name of the cosmetic product applied as a sample substance is specified as a credit in the book or magazine, it is considered that the cosmetics manufacturer will have a high advertising effect on the book or magazine, increasing the sales of cosmetics. It is possible to contribute.

Further, for example, if one page of a newspaper, which is a paper-like medium, is coated with a sample substance of a detergent for removing ink, it is convenient because the ink on the hand can be removed when the newspaper is read. Similarly, for example, if the paper-like medium is one page of a newspaper, a sample substance of an indoor air freshener is attached to the page, and information on the relaxation effect of the indoor air freshener is recorded. Then, there is a high possibility that a person who has tried the indoor air freshener will be interested in the product and purchase it, and the style of advertising using newspapers may change.

For example, when the paper-like medium is a take-away advertisement, if the sample substance of the new cosmetic product advertised in the take-away advertisement is applied, the take-away advertisement is immediately obtained. It is convenient because you can try it. It is also conceivable that a female office worker on the go, such as on a hot summer day, may obtain a takeaway advertisement with a sample substance for cosmetics on the street attached to fix the makeup that has sweated. Then, there is a high possibility that the advertisement described in the take-away advertisement will be read, so the advertisement effect of the take-away advertisement will be enhanced.

Further, for example, when the paper-like medium is a paper-like medium having privilege information of a discount ticket, the ninth, tenth and eleventh embodiments described above are used.
It is considered that it has the same effect as the paper-like medium having the discount function as described above.

<Embodiment 17>

The seventeenth embodiment includes an envelope, a package, a coaster, a fan, a bookmark, an invitation, a business card, a game or collection card, a telephone card, a leaflet, a catalog, a poster, an insert advertisement, a brochure, a brochure, and a train. Hanging advertisement, coupon ticket, lottery ticket, gift certificate, gift card, loyalty card, prepaid card, sticker, questionnaire, ticket, commuter pass, membership ticket, 1 page of magazine, 1 page of notebook, 1 page of diary It is a paper-like medium on which a sample substance, which is one or a combination of two or more, is applied or attached. "Coaster" means an underlay that is laid under a container of drinking water. The "play or collection card" refers to a card for playing by playing a game using the card, or a card for collecting by exchanging or trading. Examples include playing cards and baseball cards. "Brochure" refers to a catalog or pamphlet that informs the business content and plans of companies and organizations. A "coupon ticket" is a discount coupon or a coupon that is made by cutting multiple coupons for different purposes into one book. For example, a ticket, a designated ticket, an accommodation ticket, a viewing ticket, a discount ticket, a coupon ticket, a gift exchange ticket, and the like are combined. What is a "reward card"?
Points are recorded on a paper-like medium, and you can receive benefits if you collect more than a certain number of points. A "gift certificate" is a type of securities issued by a store such as a department store, and means that it has been promised that it can be exchanged for a product equivalent to the amount stated on the ticket. "gift card"
A greeting card attached to a gift or a gift certificate for a gift.

For example, by applying a fragrance as a sample substance to a business card, an invitation, an envelope, a telephone card for gifts, or a gift card, it is possible to soften the feeling of the person who delivers the paper medium and give a good impression. The effect of being able to do is considered.

Further, for example, a dehumidifying agent package is coated with an insect repellent as a sample substance. Usually, the dehumidifying agent is often placed in a place where the clothes are stored to protect the clothing from moisture, and therefore, it is convenient to leave the dehumidifying agent alone to exert the insect repellent effect. In addition, since the insect repellent effect of the insect repellent can be known from the sample substance, the possibility that the insect repellent is purchased is increased.

[0100] For example, if a fragrance is applied as a sample substance to a play or collection card, the scent can be enjoyed while playing with a trading card that is a play or collection card. In addition, it is thought that the pleasure of collecting will be further increased by applying various scents separately for each card, and applying the scent of the premier one to so-called premier cards that are manufactured in small numbers.

Further, for example, if a sample substance of a perfume having a relaxation effect is applied to a hanging advertisement of a train, a more efficient advertisement of the perfume can be made to an unspecified number of passengers on the train. Further, even if the vehicle is full due to commuting time, it is considered to have the effect of alleviating the pain of passengers in a full train. Also, the sample material of perfume is applied to the commuter pass as in the case of hanging advertisements on trains. Then, other than the unspecified number, the effect on the owner of the commuter pass can be considered to have the same effect as the case of the hanging advertisement of the train.

Further, for example, in the past, a person was gathered and a sample was given to a specific person who gathered to be tried, and then a questionnaire about the sample substance was answered on the spot. By doing so, it is possible to ask a large number of people to answer the questionnaire about the sample substance not only on the spot but also after taking it home.

Further, for example, advertisement information of cosmetics is recorded on a leaflet, and several kinds of cosmetics are applied as sample substances. Then, you can actually try this cosmetics, so it is thought that the advertising effect is high. In the case of catalogs, posters, folded advertisements, and pamphlets, the same effect as leaflets can be considered.

Further, for example, advertisement information of perfume having a cool scent on a fan is recorded. Then attach the perfume to the fan as a sample substance. Then, each time you fan the fan, the scent of the perfume will be carried by the wind and eventually reach the users of the fan and those passing by, which is thought to have the effect of further increasing the cooling sensation. As a result, the advertisement of the perfume will be made to the above-mentioned people, and therefore, the sales of the perfume will be increased.

Further, for example, in the bookmark, the perfume and the advertisement information of the perfume are recorded as a sample substance like the fan. Then, each time you open the book, the scent of the perfume will be emitted, so you may feel calm before you read the book. In addition, it is considered that sales of perfume will increase due to the advertisement advertisement that combines the advertisement information and the actual scent.

Further, for example, a sticker bought as a souvenir of Furano, which is a tourist spot, is coated with a lavender smelling fragrance as a sample substance. Then, the smell makes it convenient to remember the memories of going to Furano naturally. Therefore, it is possible that the souvenir sales will increase.

Also, for example, a sample substance of perfume, which is a new product of a cosmetics company, is attached to a prepaid card of a mobile phone. Then, the person who received the prepaid card can not only use the prepaid card but also enjoy the scent of the new perfume, so the prepaid card is considered to have an effective advertising effect for the cosmetics company. To be It is also expected that more customers will use the prepaid card. In addition, for example, a prepaid card that can be used at a certain store is pasted with a sample substance of a new product at that store. Then, the advertising effect of the sample substance may increase the sales of the new product, and the number of customers who use the prepaid card may increase.

Further, for example, if the description of the fragrance in the brochure of the fragrance company is recorded and the sample substance of the fragrance is affixed thereto, the actual fragrance can be transmitted to the customer. It is convenient.

Further, for example, when the lipstick sample substance is attached to the coaster which is a paper-like medium laid under a cup served with iced tea or iced coffee in a coffee shop or the like, when the above-mentioned place mat is used. Similarly, since women can try the lipstick while talking with friends at a coffee shop, it is considered that the same effect can be obtained with a place mat on a coaster.

Further, for example, if a sample substance of a paint of several colors is attached to a diary for a picture diary, by having a buyer of the diary for a picture diary actually use the paint, an advertisement of the paint is advertised. You can do it. In addition, the purchaser can add color to the picture of the diary for the picture diary without having to prepare paint, which is convenient.
Also, for example, if the seasoning and flavor sample substances are applied to the household account book together with the recommended menu information for the day, a housewife who uses the household account book can easily imagine the menu for the day. For seasoning and food manufacturers, household accounts can be used as an effective advertising medium.

Further, for example, a scented sample substance having a relaxing effect on the mind and body is applied to a ticket for a Shinkansen or an airplane. Then, even on a long journey, you can relax by using the scent, and you will be able to endure staying in the car or in the cabin for a long time. As a result, the ticket is considered to have a high advertising effect for perfumes that use perfume.

Further, for example, a sample material of a drug which mosquitoes and insects cannot approach is applied to the membership ticket of the golf course. Then, not only golfers can enjoy playing golf comfortably without being bitten by mosquitoes and insects, but it is considered that the membership ticket can be a medium for advertisement of their products for drug makers.

Further, for example, if the cosmetic sample substance is applied or affixed to a magazine, which is a paper-like medium that is featured in cosmetics, it is conceivable that sales of the cosmetics described in the magazine will increase.

Further, for example, if cinnabar flesh is applied as a sample substance to one page of a notebook, it is convenient when cinnabar flesh is suddenly needed. Also, since the notebook is always carried, the reagent is in the notebook dedicated to the laboratory technician for the laboratory technician, and for the ordinary person, the sample material such as ointment is one page in the notebook used by the ordinary person. It is convenient if it is attached to.

Further, for example, when the paper medium is a paper medium having privilege information such as a coupon ticket, a lottery ticket, a gift certificate, a gift card, a point card, etc., the ninth or tenth embodiment described above.
It is considered that the same effect as that of the paper-like medium having the respective functions as described in 1 and 11 is obtained.

<Embodiment 18>

The eighteenth embodiment is a direct mail, a bill, a mailed article, a home delivery or a newspaper in which the paper medium of the third or seventh embodiment is enclosed.

As shown in FIG. 12, for example, a paper-like medium coated with the sample substance is enclosed in direct mail, and the envelope says "Autumn's new color rouge is in use". . Then, the direct mail that would otherwise be discarded without being opened in the past is opened, and the effect that the recipient can see the contents can be considered. Therefore, since the advertisement information of the product, which is the first information or the second information, recorded on the enclosed paper medium can be seen, the advertisement effect of the direct mail is considered to be further enhanced.

Further, for example, a paper-like medium to which a sample substance of a certain product is attached is enclosed in the invoice, and the advertisement information of the product is recorded as the first information on the paper-like medium. Invoices are most often opened so that the contents can be viewed and, thus, are themselves the predominant advertising medium for the product. In addition, the inclusion of the sample material may open the invoice earlier than usual and reduce the rate of delinquency. Also, in the case of mailing, since the sample substance is contained, there is a high possibility that it will be handled carefully. The same effect as mailing can be considered for home delivery.

Further, for example, in the case of a newspaper, it is considered that the value added of the newspaper is increased by enclosing the leaflet, which is a paper-like medium to which the sample substance is attached, in the newspaper, which is advantageous in the case of solicitation of newspapers. In addition, by enclosing a paper-like medium to which the sample substance is attached, it is possible to increase advertising revenue.

<Embodiment 19>

The nineteenth embodiment is an advertisement, book, magazine or newspaper to which the paper-like medium of the third or seventh embodiment is attached, inserted or sandwiched.

As shown in FIG. 13, for example, a gourmet book (a guide book for a restaurant, etc.), which is a book, describes, as the first information, a photograph of the appearance of a restaurant, a photograph of a food provided, and its introduction. , As a sample substance, a flavor (for example, an Indian spice aroma of Indian spice in Indian restaurants) or a food that tastes the dish is attached as a sample substance. The added value is that you can imagine or taste the food of a restaurant that you are wondering whether to go or not. Therefore, it can be considered that the sales of the gourmet book will increase, and that the taste of the food can be imagined or understood in advance, and the sales of the restaurant will increase. Alternatively, for example, an article of a winery which is a tourist spot of a village is described as first information in a town magazine which is a magazine, and a sample substance of wine may be further applied. In this way, increasing the interest in the winery may increase the effect of attracting customers.

[0124] Similarly, the town magazine may describe the tourist spots of the town as the second information, and further, a sample substance of a special product or a fragrance having a scent of the special product may be attached. In that case, not only the sales of the town magazine will increase, but also the number of people who actually visit the town magazine and actually visit the site will increase, and the effect of increasing the sales of special products can be considered.

Alternatively, if a paper-like medium to which the sample substance is attached is inserted into the advertisement, it is considered that the advertisement effect is enhanced because many people pay attention to the advertisement due to the added value of the sample substance.

If a paper medium on which a sample substance is stuck is inserted into a magazine or newspaper, an effective advertisement means as described above, which has not been heretofore available, is created, and the added value of the sample substance causes a magazine or newspaper to be released. Newspaper sales may increase.

<Embodiments 20, 21>

The twentieth embodiment has a paper-like medium stand for distributing the paper-like medium according to the third or seventh embodiment, or having the paper-like medium freely taken home, a restaurant, a theater,
There are movie theaters, hotels, inns, train stations, department stores, and boutiques.

The twenty-first embodiment is a bookstore, a record shop, an internet cafe, a bento shop, which is provided with a paper-medium stand for distributing the paper-like media of the third or seventh embodiment or having them freely taken home. Game centers, amusement parks, airports, concourses, supermarkets, convenience stores, gas stations, barbers, esthetic salons, nail salons, massage shops, video shops, karaoke boxes, or general stores.

This paper-like medium stand classifies and stores the paper-like medium according to the combination of the sample substance attached or applied and the recorded first information or second information. Therefore, the number of paper-like media stored in each combination can be calculated from the beginning, and the remaining number of paper-like media can be calculated later for each combination to calculate the number brought back for each combination. From the number of the brought-back by each combination calculated in this way, for example, in the A bookstore in Shibuya, the paper medium on which the information of the boutique B in Dogenzaka is recorded is often brought back, but in the bookstore C in the same Shibuya, the boutique D is taken. Suppose that the paper-like medium on which the boutique F is recorded was often brought back at the E record shop. From this, it is also possible to explore trends in boutique preferences among people gathering by bookstore or industry.

In an Internet cafe, for example, an interested person brings the paper-like medium back from the paper-like medium stand. Access information to a server and a serial number are recorded as privilege information on the paper medium, and the server is accessed from a computer terminal in an Internet cafe to register the serial number in the server. In this way, the person who has registered with the server can receive some privilege based on the serial number. Further, for a company or the like related to the first information or the second information recorded on the paper-like medium, the effect of conducting a market research by using the paper-like medium identified by its serial number and the consumption propensity analysis method is advantageous. can get. Of course, the paper-like medium on which the serial number is recorded can be recorded on any of the paper-like mediums of Embodiments 18 to 26, and registration in this server can be performed from any computer terminal. It is possible to obtain the provided service.

<Embodiments 22 and 23>

The twenty-second embodiment is a restaurant, a theater, a movie theater, a hotel, or an inn in which a paper medium container for distributing the paper medium of the third or seventh embodiment or having the paper medium freely taken home is installed. , Stations, department stores, boutiques, beauty salons. “Paper-like medium container” refers to all containers or places where the paper-like medium is placed. For example, shelves, tables, counters, baskets, boxes, bulletin boards, special corners,
And so on.

The twenty-third embodiment is a bookstore, a record shop, an internet cafe, a bento shop, in which a paper-medium container for distributing the paper-like medium of the third or seventh embodiment or having the paper-like medium freely taken home is installed. Game center, amusement park, airport, concourse, supermarket, convenience store, gas station, barber shop, esthetic salon, nail salon,
It is a massage shop, video shop, karaoke box, or general store.

By storing the paper-like medium in the paper-like medium container installed in each store as described above, which store is to be used when a certain sample substance is combined with the first information or the second information. It is convenient to be able to collect the most brought-back items for each combination.

<Embodiments 24 and 25>

The twenty-fourth embodiment is a portable tissue, a cigarette, a chewing gum, a confectionery, a pet drink, a canned drink, a liquor or a lunch box, in which the paper-like medium of the third or seventh embodiment is enclosed or attached.

FIG. 14 is an example of a paper-like medium in the same embodiment. For example, if a paper-like medium attached to a beer can is coated with powdered squid or edamame as a sample substance, it is considered to have a sales promotion effect.
Furthermore, if the advertisement information of the beer maker is recorded as the first information and the advertisement information of the appetizer maker is recorded as the second information on the paper medium, both makers can proceed with the joint sales promotion strategy, Complex and synergistic sales promotion effects can be expected.

Similarly, as shown in FIG. 14, for example, a pet drink (a drink contained in a plastic bottle, the same applies hereinafter).
If a paper-like medium with a sample substance of sunscreen is attached to the neck of the person, it is assumed that pet drinks will be drunk well in the summer, and that consumers of pet drinks will be interested in sunburn. Therefore, as in the case of canned beer, a canned beer maker can plan a joint sales strategy with a cosmetics company that manufactures and sells sunscreen creams, which is more advantageous in terms of budget than when one company does it alone, and Are likely to implement effective sales promotion strategies targeting each other's buyers.

Also, for example, a shaving lotion with a menthol content like a novelty (for advertising purposes, refers to an item to be distributed by stating the company name or its own product name) is added to a can of beer that sells exhilarating feeling. If the sample substance is attached to a paper-like medium,
It is thought that the sales of canned beer will improve synergistically.
In this case, if a beer maker ties up with a shaving lotion maker and proceeds with this sales promotion plan, the novelty cost can be borne by the shaving maker, which is a cost-effective sales promotion strategy. Further, for example, with respect to alcoholic beverages to which a paper-like medium is attached, the same effect as that of the can of beer to which the paper-like medium to which the powdered squid or edamame is applied is attached can be considered. In addition, in this specification, the word “canned beverage” means, in addition to the beverage actually using “can”,
Beverages using "bottles" and "paper packs" are also included.

For example, in the case of so-called pocket tissues distributed on the road, the added value of the sample substance attached to the paper-like medium enclosed in the pocket tissues may increase the rate of being received by people who pass the road. Conceivable. Further, if it is a paper-like medium to which a sample substance for nasal drops is attached, the rate may be further increased. This is because pocket tissues are used to wipe runny nose and blow the nose, and therefore overlap with users of nasal drops. Similarly, if the cold tissue sample substance is applied to the pocket tissue, it may be convenient when a cold is caught. In this case, the first information recorded on the paper medium may be the advertisement information of the nasal drop manufacturer, or the advertisement information of the consumer finance company may be recorded as the second information. It is conceivable that the company will carry out a sales promotion strategy in cooperation with a nasal drop manufacturer.

Further, for example, it is assumed that the paper-like medium attached to the cigarette package is coated with a sample substance such as a deodorant or a breath freshening preventive agent for removing the smell of cigarette smoke. Then, it is convenient for smokers to smoke without worrying even before meeting smokers in business meetings. Furthermore, it is possible to carry out a sales promotion strategy in cooperation between the tobacco manufacturer and the deodorant manufacturer.

Also, for example, when the sample substance of the auxiliary medicine for diet is attached to the paper-like medium attached to the package of sweets, not only the sales of sweets are improved but also the sales of sweets are reduced. A tie-up with a diet food maker is also possible, and a sales promotion strategy in which both makers cooperate with each other is also possible.

Further, for example, a paper-like medium in which a lipstick sample substance is stuck to chewing gum having a bad breath preventing / eliminating effect is attached. It is thought that young women worry about bad breath and often buy chewing gum that has a bad breath eliminating effect, so attaching a paper-like medium coated with a sample substance of lipstick to chewing gum is a highly effective advertising means for cosmetic companies. It is possible that a chewing gum maker and a cosmetics company form a partnership in the sales promotion strategy.

Further, for example, if a paper-like medium to which a toothpaste sample substance is attached is attached to a bento and a simple type toothbrush is attached, the teeth can be brushed immediately after eating the bento. The sales will be good, and it will be used as an advertisement for toothpaste because it will be actually used. Therefore, attaching a paper-like medium to a bento box is considered to be a highly effective advertising means for toothpaste makers. Also, if the bento is provided with a paper-like medium on which sample substances such as pepper, mustard, soy sauce, and sauce are pasted, you can add various flavors to the monotonous bento according to your taste. It is convenient. Also, in the conventional case, a container containing soy sauce and sauce is placed in the lunch box,
As a result, it was smeared with oil, and the hands were dirty when the container was taken out by hand and used. Also, if the container had a bag-like shape, the pour spout could not be satisfactorily broken, and the hand was further soiled. However, the sample material of seasonings such as soy sauce flavor attached to the paper-like medium does not need to be placed in the lunch box container because the container does not burst and the soy sauce leaks even if force is applied. It can be attached to the outside of the container. If these seasonings are attached to the paper-like medium and attached to the outside of the bento, the hands will not get dirty when the seasonings are taken out. Also, for seasoning manufacturers, sticking samples of their own products to commercially available bento can be considered as one of the sales promotion strategies. If it is provided for advertising, the benefit is that consumers can use it with peace of mind.

As described above, in the sales promotion strategy in each example of the present embodiment, the advertisement information of the manufacturer who provided the sample substance as the first information to the paper-like medium, and the portable information of the portable tissue as the second information, respectively. , Advertising information of manufacturers of tobacco, chewing gum, confectionery, pet drinks, canned drinks or bento is recorded. With the synergistic effect as described in each embodiment, the sales promotion strategy carried out by both manufacturers in cooperation can be expected to have a high effect.

<Embodiment 25>

The twenty-fifth embodiment is a product in which the paper-like medium of the third or seventh embodiment is enclosed or attached. This "commodity" means tissue, food, drinking water, clothes, shoes, bags, cosmetics, medicine, toiletries, bathroom accessories, stationery, sports equipment, household miscellaneous goods, kitchen equipment, gardening equipment,
Books, magazines, toys, pet supplies, car supplies, CDs, MDs, game software, etc. “Toiletries” refers to items around the toilet or toilet.

For example, a rhinitis drug is attached as a sample substance to a tissue box. Tissue is often purchased by people with rhinitis, so it is likely that many people will use the rhinitis medicine. Therefore, a tissue to which rhinitis medicine is applied is convenient for people with rhinitis. Also, if the advertisement information of the rhinitis drug is recorded in the tissue box as the first information, the drug company may increase the sales of the rhinitis drug by using the sample substance of the rhinitis drug. Conceivable. In addition, even for companies that sell tissues, it is possible that people with rhinitis will prefer to buy because of the added value that the drug for rhinitis is attached, so it is thought that sales of the tissues will also increase.

Further, for example, a recipe which is a paper-like medium in which a simple dish using the food material is recorded is attached as the first information to the food material which is the food. In addition, the recipe contains sample substances for several types of seasonings used in simple recipes described in the recipe. Then, you can easily cook by simply buying other ingredients. Therefore, it is possible that the sales of that food material will increase.

Further, for example, wine, which is drinking water, is attached with a paper-like medium to which several kinds of cosmetic sample substances such as lipsticks are attached. Because young women these days prefer wines, when they are unsure which one to buy at a store, they may choose a wine with a cosmetic sample substance attached. Further, if the advertisement information of the cosmetic is recorded as the first information on the paper medium, it is considered that the paper medium attached to the wine becomes an effective advertisement medium for the cosmetics company. Further, if the advertisement information of other wines of the same winemaker is recorded as the second information on this paper medium, it can be considered to contribute to the sales increase of the winemaker.

Further, for example, clothes are provided with a paper-like medium to which a sample substance such as a deodorant or an antiperspirant that absorbs sweat is applied. Then, it is thought that it will be useful in the season such as summer when sweat and its smell are worrisome and sales of the clothes will increase. Further, if the advertisement information of the deodorant or the antiperspirant is recorded as the first information on the paper medium, the sales of the deodorant or the antiperspirant may increase.

Further, for example, a paper-like medium to which a sample material of shoe ink is attached is attached to the shoe. In addition, a method of neatly applying shoe ink to the paper medium is recorded as the first information. Then, the shoe ink can be used immediately, and at the same time, the shoe itself can be an advertising medium for the shoe maker.

Also, for example, a brand-name handbag is attached with a paper-like medium to which a sample substance for cosmetics of the brand is attached. Further, on the paper-like medium, other product introduction articles of the bag maker are recorded as second information, and advertisement information regarding cosmetics is recorded as first information. Then, it is considered that people who like branded items are highly upmarket and have a strong tendency to look for branded items in cosmetics as well, so even handbags that are originally sold at bag stores and have nothing to do with cosmetics are effective for cosmetics companies. It is considered to be a medium for advertising. If the two brands collaborate and the sample substance for cosmetics is of a brand different from that of the handbag, the same effect can be expected due to its high-class orientation.

Further, for example, a manicure, which is a cosmetic product, is provided with a paper-like medium filled with a sample substance of a coating agent for coating a nail. Then, the nail polish and the coating agent can be used together, which is considered to be convenient. Further, if the advertisement information of the coating agent is recorded as the first information on the paper-like medium, the sales of the coating agent may increase. Further, a paper-like medium filled with a sample substance of mouthwash is attached to a cold medicine which is a medicine. People with a cold are more concerned about their health than they are usually, and they are more likely to use the mouthwash to cure the cold sooner. Further, if the advertisement information of the mouthwash is recorded as the first information on the paper medium, the advantage of using the mouthwash regularly can be appealed, and the sales of the mouthwash may be increased.

Further, for example, a toothbrush which is a toiletry article is provided with a paper medium filled with toothpaste as a sample substance. Then, even if you forget the toothbrush and toothpaste when traveling or on a business trip, it is convenient to purchase the toothbrush with the paper medium attached. Further, if the advertisement information of the toothpaste is recorded as the first information on the paper medium, it can be considered that the sales of the toothpaste increase.

Further, for example, a shampoo which is a bathroom accessory is attached with a paper-like medium on which a sample substance of a conditioner or a hair-related product is attached, and the advertisement information of a beauty salon is attached to the paper-like medium as second information. It is recorded. Then, the advertisement effect is high for the beauty salon, and the manufacturing cost of the paper medium can be shared with the beauty salon for the bathroom accessories manufacturer, so the advertisement to attach the paper medium to the shampoo product can be suppressed at a low cost. Ad strategy can be adopted.

Further, for example, a questionnaire sheet (a question about cosmetics as the first information, or a question about stationery such as pens as the second information) in which a sample material for cosmetics is applied to a pastel color pen which is a stationery is attached. ing. It is considered that female students, who are the main buyers of the above-mentioned pastel-colored pens, are interested in the paper-like medium to which the sample substance for cosmetics which is convenient to carry is attached.
Therefore, it is expected that sales of pastel-colored pens will increase. Furthermore, for cosmetics companies that provided cosmetics as sample substances, it is possible to expand the target for cosmetics for young people to be sampled to the buyers of pastel-colored pens, which was not the target of conventional cosmetics. It is possible that it can cultivate a potential buyer base and increase sales of its cosmetics. You can also create a new product based on the collected questionnaire results.

Further, for example, a dumbbell which is a sporting article is attached with a booklet which is a paper-like medium in which a muscle strengthening method which can be performed using the dumbbell is recorded as the first information.
The sample material of the supplement containing an amino acid effective for building muscle is attached to the booklet. Consumers who buy dumbbells are then likely to try the supplement sample, which can be very effective for this supplement manufacturer. For dumbbell makers, supplement makers can share part of the cost of producing this booklet. Also, because the booklet filled with this supplement is attached, the product value of the dumbbell itself is increasing, so it is considered that the sales of the dumbbell will increase.

Further, for example, a paper-like medium is attached to a broom which is household goods, and the advertisement information of the cleaner which is a stain remover is recorded as the first information on the paper-like medium, and the cleaner is attached as a sample substance. If so, the broom buyer is likely to use the cleaner. Therefore, it is considered that the advertisement effect of attaching the paper medium with the sample to the broom is high.

Further, for example, a leaflet, which is a paper-like medium coated with a sample substance such as rust preventive or abrasive, is attached to the package of a kitchen knife as a kitchen tool. (2) If information such as how to use the kitchen knife is recorded as information, the consumer who bought the kitchen knife uses the first information and the second information, the rust preventive and the abrasive sample material, and then the kitchen knife. It can be assumed that the probability of purchasing a product of the anticorrosive agent or the abrasive agent is increased in order to maintain the sharpness of the product for a longer period of time. Similarly, a paper-like medium to which a scorching abrasive is applied as a sample substance is attached to a pot which is a kitchen utensil. Since I often cook pots and burn the pots, the paper-like media with the burnt-off abrasive sample is likely to be preserved and used. In addition, if the front side of the paper-like medium is used as the second information for advertisement of kitchen utensils such as pots, and the back side is used as the first information for advertisement of burn-off abrasives, the pot product manufacturer It is also possible to provide the company's own product with the medium attached thereto as an advertisement medium to other companies to earn revenue from the advertisement.

Also, a paper-like medium filled with, for example, an anticorrosive sample substance is attached to a package of gardening scissors. Then, the same effect can be expected in the case of gardening scissors, which is a gardening tool, as in the case of kitchen knives.
Therefore, since the anti-corrosion advertisement information is recorded as the first information on the paper medium, the manufacturer of the anti-corrosion agent can obtain a high advertisement effect by attaching the paper medium to the gardening scissors. Conceivable. In addition, the sample substance of fertilizer is applied to the package, which is a paper-like medium that contains the seeds of crops for home gardening, which is a gardening product, and the fertilizer that uses that fertilizer as the first information is applied to the paper-like medium. If there is a record of how to grow good crops, it is likely that the fertilizer will actually be used. Therefore, it is considered that attaching the paper-like medium to the seed package will be a highly effective advertising medium for fertilizer manufacturers.

Further, for example, in a cosmetics instruction book, which is a book,
If the paper-like medium coated with the cosmetic sample substance is enclosed, the reader should use the cosmetic sample applied to the paper-like medium while referring to the instruction book of the cosmetics, and make a practical makeup that suits him / herself. It is convenient to learn the law.
In addition, the manufacturer name and product name of the cosmetics applied as a sample substance are credits to the book (meaning the copyright holder / provider name specified in the book, etc., indicating the work)
It is considered that the advertisement effect of the book is high for the cosmetics manufacturer, and it may contribute to the increase in sales of cosmetics.

Alternatively, for example, as described above, the article of a winery which is a tourist spot of a village is described as the first information in the town magazine which is a magazine, and the sample substance of wine may be further applied.

Further, a sample substance of paint is attached to an assembly manual which is a paper medium enclosed with a plastic model which is a toy, for example. Then, when painting the plastic model, the user is likely to try this paint.
Then, it is considered that there is a high probability that the product of the paint will be purchased when it is decided to color the plastic model in earnest.
Therefore, the paper-like medium enclosed in the plastic model is considered to be a highly effective advertising medium for paint manufacturers.

Further, for example, a tableware for pets, which is a pet product, is enclosed with a leaflet, which is a paper-like medium in which introduction information of other products of the pet product manufacturer is recorded as the second information. If information on pet food is recorded as one piece of information and various pet foods are attached as sample substances, it is possible to give various tastes to pets. It becomes possible to select. In addition, since it is highly likely that pet food will be purchased from the first information on the leaflet, it is possible that sales of that pet food will increase. Therefore, it is considered that the paper-like medium, which is a product introduction leaflet or a catalog of a pet product maker, serves as a place of advertisement having a high advertisement effect for the pet food maker.

In addition, for example, an article introducing car wax as the first information is recorded on a package or a advertisement medium which is a paper-like medium of a car navigation device which is a car article, and the car wax is attached as a sample substance. . As a result, sales of car navigation equipment and car wax are expected to rise. Further, if the advertisement information of the car goods specialty store in which the car navigation device is sold is recorded as the second information in the advertisement media, the sales of the whole car goods specialty store may be increased.

Also, for example, sounds of river murmuring and chirping of birds are recorded, and by making them feel as if they are in nature, and by affecting the brain by the wavelengths of those sounds. There is a so-called relaxation CD that relieves stress. Liner notes, which is a paper-like medium inserted in the case of the CD (recorded commentary for reference when listening to music. In many cases, it was included in the CD or record package and printed. Here, the commentary is used as the second information), and if the sample substance such as fittintide, hinokitiol, or the essential oil of trees or flowers is applied, it is more natural than the case of only the sound. It is thought that you will feel as if you are in a room, and the aromatherapy of those scents (treatment and health method of externally using aromatic substances) will further reduce stress. In addition, if the effect of stress relief is further enhanced in this way, sales of CDs will also increase. Also, by recording the advertisement information of products that use essential oils as the first information in the liner notes, it is considered that there will be more opportunities for manufacturers to carry out advertisements that were not available before.

Also, for example, a label of MD which is a paper medium (which is included in the case of MD, for example, for writing the music, performer, record company name, etc.) or a sticker on the MD itself. May be applied as well) with a sample substance such as deodorant or fragrance. MDs are often recorded and then put together in a storage case for MDs and displayed in the room as one of the interiors. Therefore, the effect of the deodorant and the fragrance which are sample substances applied can be expected. If there is such added value, it is considered that MD sales will increase. In addition, as in the case of the CD liner notes described above, it is considered that opportunities for advertising will increase for manufacturers of deodorants and fragrances.

Further, for example, a manual which is a paper-like medium in which a scent with a sea scent is applied as a sample substance to game software in which a game of adventure in the ocean is recorded (here, the handling information of the game is the second information. And) is enclosed. Then, if you keep the instruction manual near you, you can experience the virtual experience that you are adventuring in the ocean by playing games more deeply than before.

<Twenty-sixth Embodiment>

The twenty-sixth embodiment is the paper medium of the third or seventh embodiment distributed in a hotel, an inn, a passenger plane, a ship, or a bus and a taxi.

[0173] For example, a certain inn has a booklet, which is a paper-like medium on which photographs and introductions of flower gardens, which are nearby tourist spots, are installed in a room, and soap and shampoo of a cosmetics manufacturer who has contracted for the booklet. Attach the sample substance of. Then, the inn receives the advertisement advertisement charge from the cosmetics company, and the service can be improved based on the advertisement advertisement charge. In addition, the guest will not only be able to obtain the second information, the flower garden information, but also be able to use the shampoo that he has forgotten to bring. Further, for example, in the case of a hotel, the same effect as in the case of an inn can be considered.

Also, as shown in FIG. 15, a sample substance of cosmetics is attached to a tourist guide booklet or an information card, which is a paper medium distributed in a passenger plane heading for a tourist destination, for example. As a result, for those who have obtained the tourist information booklet or information card, they can easily make up using the cosmetics attached to the paper-like medium while traveling, and can obtain information about the cosmetics, which is the first information, Furthermore, there is an effect that the second information, such as the tourist information, such as the information on the crocodile park in Miyazaki, can be obtained. Further, for the cosmetics company that provided the cosmetics of the sample substance, a person who obtains the sample substance of the cosmetics carries and uses the sample substance during the journey for the above-mentioned reason, and thus a high advertisement effect can be expected for the cosmetics. Also, for airlines, the sample material for cosmetics is attached, which makes the value of booklets and information cards more valuable and makes passengers happy to receive them. Furthermore, it is thought that the profit and the service can be improved at the same time by receiving the advertisement advertisement fee from the cosmetics company. Moreover, it is considered that the same effect can be obtained by carrying out the same thing as in the case of the passenger plane on the ship or in the bus and the taxi.

<Twenty-seventh Embodiment>

The twenty-seventh embodiment is a paper-like medium automatic distribution device having a paper-like medium storage section and a pattern selecting section.

FIG. 16 is an example of a functional block diagram in the paper-like medium automatic distribution device of the embodiment. As shown in this figure, the paper-like medium automatic distribution device 1600 includes a paper-like medium storage unit 1601 and a pattern selection unit 1602.

The paper-like medium storage unit 1601 prepares a plurality of patterns of combinations of the sample substance applied to or stuck on the paper-like medium and the first information and the second information recorded on the paper-like medium. Then, it has a function of storing the paper-like medium of the pattern of the combination. The “combination pattern” refers to a pattern relating to how to combine the first information, the second information, and the sample substance applied or pasted on one paper medium. For example, the combination pattern may be a pattern regarding a combination of a face wash as a sample substance, information about the face wash as the first information, and campaign information of a makeup classroom at an aesthetic salon as the second information. . Or a pattern of paper that is a combination of a sample material, a hair wash, the first information about the hair wash, and the privilege information, that the paper medium can be replaced with a kelp product that strengthens the hair. Also, a state medium and the like are included.

The pattern selection section 1602 has a function of allowing a user who is going to obtain a paper-like medium to select a desired combination of paper-like media from a plurality of combinations of patterns.

As described above, since the paper-like medium automatic distribution device has the pattern selection section, it is possible to easily select the pattern of the combination.

<Embodiment 28>

The twenty-eighth embodiment has a first attribute information acquisition section,
The paper-like medium automatic distribution device according to the twenty-seventh embodiment further including a device individual information storage unit, a pattern selection information acquisition unit, a first user information storage unit, and a first user information transmission unit.

FIG. 17 is an example of a functional block diagram in the paper-like medium automatic distribution device of the embodiment. As shown in this figure, the automatic paper-medium distribution apparatus 1700 includes a paper-medium storage unit 1701 for the previous period and the pattern selection unit 17 described above.
02, the first attribute information acquisition unit 1703, the device individual information storage unit 1704, and the pattern selection information acquisition unit 1705.
And a first user information storage unit 1706 and a first user information transmission unit 1707.

The first attribute information acquisition unit 1703 has a function of acquiring the first attribute information which is the personal information of the user. As a method of acquiring the first attribute information, for example, it is possible to use a basic resident register card or a license issued based on the basic resident register. There is a method of acquiring the first attribute information such as name, address, age, and gender recorded from the basic resident register card or license.

The device individual information accumulating unit 1704 has a function of accumulating the device individual information which is the information including the installation place of the device and the time when the device is selected. “Device-specific information” refers to information acquired for each automatic paper-medium distribution device. For example, information that is input in advance that identifies the place where the automatic paper medium distribution device is installed, the time when the automatic paper medium distribution device is used, and the pattern of the combination selected at that time are The related information is included.

The pattern selection information acquisition unit 1705 has a function of acquiring the pattern selection information which is the information of the pattern of the combination selected by the pattern selection unit 1702.

The first user information accumulating unit 1706 acquires the first attribute information acquired from the first attribute information acquiring unit, the device individual information acquired from the device individual information accumulating unit, and the pattern selection information acquiring unit. Pattern selection information,
Has a function of accumulating first user information which is information associated with each other. The “first user information” is, for example, “age: 3
4 years old gender female. Equipment installation location: Ginza Mitsukoshi 3rd floor. Use time: 3:13 pm. Selected combination pattern: sample material is lip gloss, second information is one free Ginza Lion beer. Information, etc.

The first user information transmission section 1707 has a function of transmitting the first user information acquired from the first user information storage section.

In this way, the paper-like medium automatic distribution device can automatically collect the first user information. Even if the privilege information is not recorded on the paper medium so that it can be collected at the store, this paper medium automatic distribution device can be used when the user acquires the paper medium. It is possible to collect user information.

<Twenty-ninth Embodiment>

The twenty-ninth embodiment is characterized in that the first attribute information is information of one or more of a user's name, age, sex, address, or telephone number. It is an automatic paper medium distribution device.

This is because by obtaining such various first attribute information, more diverse analysis is possible.

<Embodiment 30>

The thirtieth embodiment is characterized in that the first attribute information acquisition section causes a user to select and input an answer to a question and acquires the first attribute information, in accordance with the twenty-eighth embodiment. Is.

FIG. 18 shows an example of a concrete display screen when the question asked by the first attribute information acquisition unit of the embodiment is asked by the Q & A method displayed on the display screen, for example. For questions such as “What is your gender? 1. Male 2. Female” and “What is your age?” Displayed on the display screen, for example, using the numeric keypad provided in the automatic distribution device for paper media, go to that question. The first attribute information is acquired by inputting the answer to the question, or by inputting the answer to the question using a keyboard that can also input characters in some cases.

This is for making it possible to acquire the first attribute information of the person who uses the automatic paper-medium distribution apparatus at the time when the paper-medium is acquired.

<Embodiment 31>

The thirty-first embodiment is a charge collection unit, a second attribute information acquisition unit, a device individual information storage unit, a pattern selection information acquisition unit, a second user information storage unit, and a second user information transmission. It is a paper-like medium automatic distribution device of Embodiment 27 which further has a part.

FIG. 19 is an example of a functional block diagram of the paper-like medium automatic distribution device of the embodiment. As shown in this figure, the automatic paper-medium distribution apparatus 1900 includes a paper-medium storage unit 1901 of the previous term and the pattern selection unit 19 described above.
02, a device individual information storage unit 1904, a pattern selection information acquisition unit 1905, a fee collection unit 1908, a second attribute information acquisition unit 1909, and a second user information storage unit 191.
0 and a second user information transmission unit 1911.

The fee collection unit 1908 has a function of acquiring billing information via a mobile terminal. What is a "mobile device"?
A portable information terminal for managing information and transmitting / receiving data. Examples include mobile phones and PDAs. The “billing information” is an identification code for identifying the contractor of the mobile terminal, which is the charging target. When the mobile terminal is a mobile phone, the identification code may be the phone number of the mobile phone.

As described above, the charge collection unit has a function of collecting the expenses applied to the production of the paper-like medium, and the like.
It has the effect of preventing mischief such as having something to take home with no interest.

The second attribute information acquisition unit 1909 has a function of acquiring the second attribute information, which is the personal information of the owner who owns the portable terminal, based on the billing information acquired from the fee collection unit. Have. The method for acquiring the second attribute information is, for example, that there is a center having a center storage unit that stores the telephone number of the mobile phone and the second attribute information in association with each other, and based on the charging information that is the information including the telephone number. There is a method of acquiring the second attribute information from the center.

The device individual information accumulating unit 1904 has a function of accumulating the device individual information.

The pattern selection information acquisition unit 1905 has a function of acquiring the pattern selection information.

The second user information accumulating unit 1910 acquires the second attribute information acquired from the second attribute information acquiring unit, the device individual information acquired from the previous device individual information accumulating unit, and the pattern selection information acquiring unit. Pattern selection information,
It has a function of accumulating second user information which is information associated with each other.

The second user information transmission section 1911 has a function of transmitting the second user information acquired from the second user information storage section.

As described above, the automatic distribution device for paper-like medium according to the thirty-first embodiment is simple, for example, by identifying the mobile phone without the need for the person who uses the automatic distribution device for paper-like medium to input the first attribute information. The effect is that the second attribute information can be acquired.

<Thirty-second Embodiment>

The thirty-second embodiment is characterized in that the second attribute information is one or more of the owner's name, age, sex, address, or telephone number. It is an automatic paper medium distribution device. For example, the owner's name and address can be used to send a direct mail, or the owner's age and gender can be used for market research. In particular, since these are stored in association with the pattern of the combination of the first information and the second information, it is possible to obtain more diversified and complex information as compared with a single market research.

<Embodiments 33 and 34>

The thirty-third embodiment is a paper-like medium having a check substance application section to which a check substance is applied. In addition, the thirty-fourth embodiment is a paper medium having a check substance sticking portion to which a check substance is stuck.

FIG. 20 is a diagram showing a paper-like medium in the same embodiment. As shown in this figure, the check medium 2001 is applied or affixed to the paper medium 2000.

The "check substance" refers to a substance that detects an index according to the characteristic of the check target, which is the target to be checked by a chemical change. The "check target" is one in which an index according to the characteristics of the check substance is detected. For example, litmus is mentioned as a check substance. Further, hydrogen ions can be mentioned as a check target in this case. However, the number of check substances applied or attached to one paper medium is not limited to one. The “check substance application part” means a part where the check substance is directly applied to the paper-like medium. "Check substance sticking part" means that the check substance is directly applied.
The part attached to the paper-like medium.

The check substance may be applied by silk screen printing, for example, by covering the printed portion of the silk cloth stretched on the frame with glue or paper pattern, and extruding the check substance with a roller for printing.

By applying or affixing the check substance to the paper-like medium which is a medium for transmitting information as described above,
It is conceivable that the utility value of the paper medium itself will increase. Therefore, it is considered that the paper-like medium is less likely to be discarded.

<Embodiments 35 and 36>

The thirty-fifth embodiment is a paper-like medium having a check substance application section or a check substance sticking section characterized in that third information is recorded. Also, Embodiment 36.
Then, the case where the third information recorded on the paper-like medium in the embodiment 35 is the advertisement information.

FIG. 21 is a view showing a paper medium in the same embodiment. As shown in this figure, the check medium 2101 is applied or affixed to the paper medium 2100, and the third information 2102 is recorded.

The "third information" is information relating to the check substance applied to or affixed to the paper-like medium or information relating to the check target to be checked by the check substance. For example, if the check substance is one that detects the secreted oil content of human skin, the third information is the advertisement information about products and services that use the check substance, how to use the check substance, and the check substance. Precautions for use, explanation of the mechanism to detect secretory oil, information on the raw material of the check substance, information on the country of manufacture of the check substance, people with oily skin who have a lot of secretory oil on the skin To give advice. “Advertisement advertisement information” refers to information for advertising a certain product or service. For example, if the check substance also detects human skin oil secretion, the advertisement information is the name or price of the product that uses the check material, or the product that suppresses or removes human skin oil secretion. Name or price, name of the store that sells the product, information on the location of the store, access information to the store, a photograph showing the appearance of the product, or the manufacturer of the product. Detect the secretory oil content of human skin by using the company name, the name of the selling company that sells it, the name of the importing company that imports it, or the check substance performed at an esthetic salon, and remove the secreted oil based on it Information about services is included.

As described above, by recording the third information on the paper-like medium of the 33rd or 34th embodiment, it is possible to notify at the same time the information such as characters relating to the check substance and the check result by the check substance. By doing so, it becomes possible to experience one's actual condition that can be seen from the check results. In addition, it is easier to get interested in the check substance than in the case of only the third information, and the advertising effect of the product or service related to the check substance is also increased. For example, even if general skin type information such as the degree of oiliness of one's own skin is recorded on a paper medium, it is difficult to grasp the actual feeling of one's oiliness only by the character information. However, if a check substance characterized by detecting secreted oil of human skin is affixed to a paper-like medium and the above information is recorded as the third information on the paper-like medium, the check substance By actually using, you can feel the amount of secreted oil produced by yourself in a visible manner. In addition, if the amount of oil secreted by one's own secreted oil is actually indicated as having a problem in this way, it is considered that the desire to deal with it is likely to increase. Therefore, the effect of increasing the sales of products and services that remove secretory oils can be considered. Further, for example, when the check substance is one that detects the temperature of the room, the paper-like medium of the same embodiment is placed in the room, so that at least the same person repeatedly sees the third information in the eyes. Will be done. In addition, it will be seen by multiple people visiting the room, and it is thought that a high advertising effect will be exhibited.

<Embodiments 37, 38>

In the thirty-seventh embodiment, the check substance applied to the check substance applying section detects the secretory oil content of the human skin, detects the index indicating the degree of water retention of the human skin, and detects the skin To detect the condition or dryness, to detect the hydrogen ion index (ph) of human skin, to detect the components contained in fat secreted from human skin, to detect the texture and unevenness of human skin, human Body fluids such as human saliva, urine, sweat, tears, semen, etc., to detect the concentration or hydrogen ion concentration, to detect the body temperature or the temperature of the substance, to detect the humidity or temperature, the concentration of the substance-containing component To detect, humidity or temperature, to detect the type or concentration of components contained in a gas, to detect the intensity of light, or to detect radio waves, infrared rays, far infrared rays, ultraviolet rays, visible rays, or Radiation is any one or more combinations of the materials for detecting the embodiment 33
Or 35 paper-like media.

[0223] In the thirty-eighth embodiment, the check substance attached to the check substance attaching portion detects the secretory oil content of human skin, detects the index indicating the degree of water retention of human skin, Detects the degree of dryness or dryness, detects the hydrogen ion index (ph) of human skin,
Detects components contained in fat secreted from human skin, detects texture and unevenness of human skin, human body fluids, for example, components or hydrogen contained in human saliva, urine, sweat, tears, semen, etc. To detect the ion concentration, to detect the body temperature or the temperature of the substance, to detect the humidity or temperature, to detect the concentration of the components contained in the substance, to detect the humidity or temperature, to determine the type or concentration of the component contained in the gas The paper according to embodiment 34 or 35, which is one or a combination of two or more substances that detect, detect the intensity of light, or detect radio waves, infrared rays, far infrared rays, ultraviolet rays, visible rays, or radiation. It is a medium. Further, the radio waves, infrared rays, far infrared rays, ultraviolet rays, visible rays, or radiations described here are included in electromagnetic waves, and the electromagnetic waves are classified according to wavelength.

Here, the radiation is detected as follows. When a light-emitting substance collides with radiation, it emits light, so the presence of radiation is checked using that light. Light including infrared rays and visible light is detected by utilizing the Herschel effect. The "Herschel effect" refers to a phenomenon in which, when a photographic photosensitive agent exposed to blue light is re-exposed to red light or infrared light before being developed, the blackened density of an exposed portion with respect to blue light becomes light.

FIG. 22 shows an example of a paper medium in the case where the check substance detects an index indicating the degree of water retention of human skin. At this time, the paper-like medium of the same embodiment is brought back home to use the check substance, so that it is less likely to be discarded on the way.
In addition, if the user knows the index indicating the degree of water retention of his / her skin by using the check substance, the first information on the paper-like medium is advertisement regarding moisturizing cream, lotion, lipstick etc. By recording the advertising information, it can be considered that the user may have more incentive to purchase those products.

Further, for example, the degree of dryness or the degree of dryness of human skin can be detected, and the hydrogen ion index (p
h), detecting components contained in fat secreted from human skin, detecting texture and unevenness of human skin, or human body fluids such as human saliva and urine. , Sweat, tears, components contained in semen, etc., or even if it is characterized by detecting hydrogen ion concentration, an index showing the degree of water retention of human skin as shown above The same effect as when the substance to be detected is a check substance is obtained. In addition, cosmetics related to those checked with these check substances, such as creams for relieving rough skin from the top, lotion for restoring the hydrogen ion concentration of human skin to normal, fat-burning diet medicines, human skin texture. As shown above, the advertisement information on the cream to be prepared, the remedy for diseases that can be judged from the components contained in urine, and the drug that restores the normal hydrogen ion concentration in the human body are recorded on the paper medium. It is considered to have the same effect as when a check substance is used to detect an index indicating the degree of retention of moisture in human skin.

[0227] Also, for example, a check to detect the secretory oil content of human skin in a bottle of a new product cooking oil that burns and consumes the fat content in the body by ingestion and check the fat content contained in the secretory oil content The substance is applied. Also, as the third information, information such as adverse effects on the human body due to excessive fat is recorded. Then, eat a dish using that cooking oil, then check your own fat content with a check substance, and check that your own fat content actually burned and the fat content contained in the secreted oil content decreased If the substance can be objectively judged, the sales of the cooking oil may increase. Further, for example, when the check substance similarly detects the secretory oil content of human skin, the effect as the example described in the embodiment 35 or 36 can be considered.

Also, for example, a paper-like medium coated with a check substance for detecting gas is attached to a bottle of a product placed in the kitchen such as soy sauce or cooking oil. Then, even if there is no expensive gas alarm, when a gas leak occurs, the gas leak can be immediately noticed.

[0229] For example, a check material for detecting body temperature is applied to a leaflet, which is a paper-like medium, in which the advertisement information for the antipyretic agent is recorded as the third information. Then, when the body temperature is measured with the check substance and fever is confirmed, it is considered that the antipyretic agent advertised by the leaflet is likely to be purchased and used. Furthermore, if the antipyretic agent is attached as a sample substance, the sample substance is used and the effect of the antipyretic agent can be experienced, so that it is considered that the antipyretic agent is more likely to be purchased.

Further, for example, a check substance for detecting miscellaneous bacteria is attached to a package which is a paper medium of soap.
Also, information on diseases caused by various bacteria is recorded as the third information on the paper medium. Then, by using the check substance, it is possible to visually grasp the amount of bacteria that are normally invisible to the palm and the like. Furthermore, when the soap is used, a check substance can be used to visually recognize how much bacteria have been reduced. Therefore, the soap is more likely to be purchased again.

There is also a paper-like medium to which a check substance for detecting the concentration of chlorine, which is a component contained in water, is attached. Then you can see how much chlorine the tap water contains. Therefore, if the advertisement information of the water purifier that removes chlorine contained in tap water is recorded as the third information on the paper medium, it is considered that the sales of the water purifier increase.

[0232] Further, for example, on a paper-like medium to which a check substance for detecting the amount of residual pesticide attached to agricultural products is attached,
As third information, it is assumed that the information on how the ingestion of pesticides affects the human body and the advertisement information of pesticide-free vegetables are recorded. Then, when the paper-like medium is installed in the vegetable section of the supermarket, by using the check substance, the consumer who purchases the vegetables can know the amount of the residual agricultural chemicals of the vegetables that he / she purchases. Therefore, it becomes possible for consumers to protect their own physical health, and for pesticide-free vegetable producers, sales of pesticide-free vegetables will increase. Furthermore, since the amount of residual pesticides is visibly shown to consumers, it is possible that producers will grow more pesticide-free vegetables than before.

A check substance for detecting humidity is applied to a package, which is a paper medium, such as a dehumidifying agent.
Then, the humidity of the space where the dehumidifying agent is placed can be grasped in a visible form, and when detecting the concentration of the constituents of the above substances (when detecting the amount of residual agricultural chemicals adhering to crops).
It is considered that the same effect as in is obtained.

Further, for example, the deodorant is packaged in a package which is a paper-like medium on which is recorded the third advertisement information "to eliminate the bad smell", which is the source of the bad smell. It is assumed that a check substance that detects molecules is attached. Then, by using the check substance, it can be seen that the deodorant does not counteract or deceive the bad odor by another fragrance, but reduces the odor molecules according to the advertisement information.
Therefore, it is expected that the sales of this deodorant will increase.

Further, for example, a leaflet, which is a paper-like medium in which advertising information of the fluorescent lamp is recorded as the third information, is attached to a package of fluorescent lamps brighter than before, and the intensity of light is detected in the leaflet. If a check substance is applied, it is convenient for the purchaser of the fluorescent lamp to verify the brightness of the purchased fluorescent lamp.

Also, for example, the danger of electromagnetic waves is recorded as the third information in a pamphlet, which is a paper-like medium, of a household electrical appliance equipped with a device for reducing electromagnetic waves generated, and the amount of electromagnetic waves flying in the atmosphere. A check substance for detecting is attached. Then, by using the check substance, it is possible to visually grasp the amount of various electromagnetic waves emitted by home appliances, and it is hard to be aware because it is usually invisible and the electromagnetic waves around us and the source of the electromagnetic waves. It is possible to raise awareness. Therefore, it is considered that it is possible to increase the motivation to purchase an electric home appliance including a device that reduces the electromagnetic waves.

Further, for example, a pamphlet of a nuclear power plant, which is a paper-like medium related to the nuclear power plant, describes as third information how the nuclear power plant does not emit radiation, Apply a check substance to detect Then, for the people living near the nuclear power plant, it is possible to easily detect the radiation emitted from the nuclear power plant, and if the amount of the radiation is extremely small according to the third information, it is considered that they can live in peace. Also, for nuclear power plants, if the amount of emitted radiation can be easily detected, it will be necessary to pay attention to safety management so that the radiation does not leak.

<Embodiments 39 and 40>

The thirty-ninth embodiment is a paper-like medium having a check substance application section or a check substance sticking section characterized by recording fourth information. Embodiment 40
Then, the fourth information recorded on the paper-like medium according to the thirty-ninth embodiment is the case where the advertisement information.

FIG. 23 is a view showing a paper medium in the same embodiment. As shown in this figure, the checkered substance 2301 is applied or affixed to the paper-like medium 2300, or the third information 2302 is recorded, and further the fourth information 2303 is recorded. However, the third information does not necessarily have to be recorded on the paper-like medium of the same embodiment.

The "fourth information" is information that is not related to the check substance applied or attached to the paper-like medium, or information that is not directly related to the check target to be checked by the check substance. Say. For example, if the check substance detects ultraviolet rays, the fourth information is the advertisement information about the French restaurant that is not directly related to this check substance, the information on the location of the French restaurant, and the contact telephone number. Information on numbers, bite notes of French food, tips on making French food, and more. "Advertisement information" means, for example, even if the check substance is one that detects ultraviolet rays as well, the fourth information is the food menu offered at a French restaurant, its price, its picture, lunch, etc. Information about services, dinner courses, all-you-can-eat advertisements held there, wine fairs, delivery service advertisements, and information about access to the restaurant. In this case, it is assumed that young women who care about UV rays will also like French cuisine. Therefore, a young woman who is interested in the check substance and has the paper medium may go to the French restaurant from the fourth information.

[0242] For example, on a coaster, which is a paper-like medium used for a bar, advertising information of the bar is recorded as the fourth information, and a check substance for detecting the temperature is applied. Further, the check substance emits a color corresponding to each temperature of a certain width, and the color of the check substance is also changed according to the temperature change.
Then, the color of the coaster changes according to the temperature change of the drinks such as cocktails and beers placed on the coaster, so that it is easy to pay attention to the advertisement of the bar recorded at the same time. In addition, since the temperature of the drink can be known from the change in the color, you can drink at your favorite temperature or before it becomes lukewarm.

Further, for example, a check substance for detecting the type or concentration of the component contained in the gas is applied to a map, which is a paper-like medium in which topographical information such as mountains is described as the fourth information. Then, when you evacuated to a cave due to a distress while climbing the mountain, if there is a check substance, you can use it to check whether the air inside the cave does not contain dangerous components, or oxygen It is possible to confirm whether they are included properly and the probability of survival is considered to increase. In this way, for the person who uses this paper-like medium, various fourth information other than the check substance and the information directly related to the check substance can be obtained.

Here, with respect to the effect of acquiring the various fourth information, the one using the acquired fourth information may be the same as that of the third information. For example, a mother obtains a take-away advertisement with a check substance that detects the degree of dryness or dryness of human skin, and stores the fourth information, which is the information about the Italian restaurant, recorded in the take-away advertisement. It may be useful to use it as a reference when eating out with children someday. Alternatively, the person who uses the third information and the person who uses the fourth information may be completely different. For example, if the daughter obtains a paper-like medium on which a check substance for detecting secreted fat is attached, and the advertisement of the apartment is recorded as the fourth information on the paper-like medium, the daughter checks the check. While working on a diet while checking one's fat content using substances, the fact that the father looks at the paper medium or is shown by the daughter may have an advertising effect on the apartment for the father. Conceivable.

As described above, for those who provide the fourth information, the provided fourth information and the check substance that is not directly related to the information are provided at the same time. It is considered to have an advertising effect. In the above case, by using the check substance, it is possible to get the paper medium to the “daughter who works hard”, which is not likely to be interested in the advertisement of the condominium in the past. It is conceivable that a complex advertising effect will be possible.

It is also possible to bear the cost of manufacturing the paper-like medium by the one provided with the check substance and the one provided with the fourth information.

<Embodiments 41 and 42>

The forty-first embodiment is a paper-like medium in which the third information is recorded, which has the check substance applying section or the check substance sticking section of the thirty-fifth embodiment, characterized in that the privilege information is further recorded. is there. Further, the forty-second embodiment is a paper-like medium having the sample application section or the sample sticking section of the thirty-ninth embodiment and having the third information or the fourth information recorded, characterized in that the privilege information is further recorded. is there.

FIG. 24 is a view showing a paper medium in the same embodiment. As shown in the figure, the checkered substance 2401 is applied or affixed to the paper-like medium 2400, the third information 2402 is recorded, or the fourth information 2403 is recorded, and the privilege information 2404 is further recorded. Has been done. However, the third information or the fourth information does not necessarily have to be recorded on the paper medium of the same embodiment. Further, the privilege information itself may be the third information or the fourth information.

[0250] The "privilege information" means a store or a company that provides products or services related to the third or fourth information, and can receive some privilege based on a paper medium on which the privilege information is recorded. Means the information indicated by. For example, suppose that the check substance detects miscellaneous bacteria and the third information is information on miscellaneous bacteria that propagate in the kitchen. In that case, the privilege information recorded on the paper-like medium indicates that you can get a 10% discount when you purchase a product to kill the germs, and the service to kill the germs in the kitchen and clean the kitchen is free. Information that can be received in. Or, for example, when the check substance detects a stress substance and the fourth information is information about an esthetic salon, the privilege information is information indicating that a 30-minute free trial course of the esthetic salon can be experienced, or the esthetic salon. It can be cited as information indicating that the special small face roller can be received without exception.

[0251] As described above, by giving privilege information to a paper medium, it is expected that the privilege may be received, or if the paper medium is owned and carried in order to receive the privilege at a later date. Because of this feeling, this paper-like medium is not thrown away, so that the same person can repeatedly see the third information or the fourth information recorded on the paper-like medium, which enhances the information transmission effect. It is possible that

Further, even if the privilege information recorded on the paper-like medium is not directly related to the check substance, it is further considered that it is convenient to use the privilege information and the check substance in combination. For example, if the check substance is a pregnancy test drug, the fourth information is honeymoon guide information, and the privilege information is discount information on the cost of a honeymoon, the pregnancy test drug can be used immediately after the honeymoon. The effect of being convenient can also be considered.

<Embodiment 43>

The forty-third embodiment has, based on the privilege information, any one of a coupon function, a discount function, an accumulation type point card function, a lottery ticket function, a lottery ticket function, and a gift redemption ticket function. It is a paper-like medium of the embodiment 41 or 42 characterized.

It is conceivable that the paper-like medium has the functions of the various paper-like media described in the embodiment, depending on the contents of the recorded privilege information. For example,

As shown in FIG. 25, when the check substance detects an index indicating the degree of water retention of human skin, privilege information "500 yen discount from the selling price when purchasing a moisturizer" is recorded. If so, this is a paper-like medium with a discount function. Alternatively, the check substance similarly detects an index indicating the degree of water retention in human skin, and if the information on the theme park is recorded as the fourth information, the theme park's "admission fee 20% discount If the privilege information "" is recorded, this is also a paper medium having a discount function.

It is also assumed that one point is recorded on a paper-like medium to which a check substance for detecting an index indicating the degree of retention of water in hair, which is obtained when a hair wash is purchased, is attached. At this time, if the privilege information is further privilege information that "10 points can be accumulated for exchanging another hair wash," the paper medium has a point card function of accumulation type. In addition, for example, a paper-like medium coated with a check substance for detecting the sugar content indicating the sweetness of fruits, which was received when shopping at a shopping street, was 010
It is assumed that a code that is privilege information 9407 is recorded. At that time, if the winning code is the last five digits 09407, if you are invited to travel to Hokkaido, 01094
The paper-like medium in which the code of 07 is recorded has a lottery ticket function. Also, for example, if the privilege information that "speed lots can be drawn at the cash register in exchange for this card" is recorded on the paper-like medium coated with a check substance for detecting salt, this is a paper-like medium having a lottery ticket function. Is. Further, for example, it is assumed that there is a portion hidden by a paper-like medium to which a check substance for detecting the intensity of light received when shopping at a candy store is attached. At this time, even if privilege information such as hit or miss is recorded, this is a paper medium having a lottery ticket function. Further, for example, a face value of 1000 yen is described, and privilege information that allows a product of 1000 yen to be acquired in exchange for the paper medium coated with a check substance for detecting humidity is recorded. In this case, this is a paper-like medium having a gift voucher function.

As described above, by collecting this paper medium in exchange for the privilege that can be received based on the privilege information, the paper medium can be easily collected and recorded on the paper medium. It is possible to obtain the effect that the product or service provider can easily obtain the third information, the fourth information, the check substance, or the combination thereof. Further, since the paper-like medium is collected at the store where it was used, it is possible to obtain the information that the store has been used by any person at any store.

<Embodiments 44, 45, 46>

The forty-fourth embodiment has a check substance applying section or a check substance sticking section, characterized in that it has an identification code associated with the check substance and the third information, and has a paper form on which the third information is recorded. It is a medium. As a result, when the paper-like medium brought back by an interested person is collected, for example, in exchange for a privilege, the quantity of the collected paper-like medium is combined with the recorded check substance and the third information. It is possible to separate and aggregate or analyze.

The forty-fifth embodiment has a check substance applying section or a check substance sticking section characterized by having an identification code associated with the check substance and the fourth information, and a paper sheet on which the fourth information is recorded. It is a medium. As a result, when the paper-like medium brought back by an interested person is collected, for example, in exchange for a privilege, the quantity of the collected paper-like medium is combined with the recorded check substance and the fourth information. It is possible to separate and aggregate or analyze.

The forty-sixth embodiment is a paper medium having an identification code associated with distribution method information. As a result, when the paper-like medium returned by an interested person is collected, for example, in exchange for a privilege, the quantity of the collected paper-like medium is calculated based on the recorded check substance and its distribution method. It is possible to aggregate or analyze by dividing the combination.

The "identification code" is, for example, a character for identifying a computer, a number, an enumeration of characters including a number, a bar code, a two-dimensional code, a signal stored in an IC chip, or the like. Can be mentioned. The identification code may be information for identifying two or more combinations of the check substance, the third information, the fourth information, and the distribution method information with one identification code. For example, "000N
There is an identification code that is a string of letters and numbers "Q", and the combination identified by the identification code is "The check substance is characterized by detecting the secretory oil content of human skin, and the fourth information is the scooter. In the case of the information regarding the sale, the distribution method information is a combination of “a distribution method using a paper medium stand installed in a parking lot”.

In the conventional market research, the information collected is only the information on the products subject to the market research. In addition, there was no way to efficiently collect information that was not directly related to the product subject to market research. However, as described above, the check substance is applied by using the paper-like medium to which the check substance is applied or pasted and the identification code for identifying the check substance, the third information, the fourth information, and the distribution method information. It is possible to obtain the third information, the fourth information, and the distribution method information in association with each other. Then, based on the associated information, it is possible to carry out a market research in which information of different industries or different companies and check substances are analyzed in a complex manner.

FIG. 26 is an example of a questionnaire sheet which is a paper-like medium of the same embodiment. For example, questionnaire forms, which are paper-like media, are placed in concourses at airfields, inside travel agencies, and inside ships. An ultraviolet checker that detects the amount of ultraviolet rays or a rough skin checker that detects the degree of dryness or dryness of human skin is applied to the questionnaire sheet as a check substance.
Also, as the third information, the advertisement that will release UV (ultraviolet ray) that will be released from Company C next time and the advertisement for skin cream that has excellent moisturizing power and improves rough skin will be recorded.
It is assumed that travel tour information is recorded as the fourth information. Here, if the identification code is P1, the questionnaire sheet identified by the identification code is coated with an ultraviolet checker as a check substance, and the advertisement of the foundation is recorded as the third information. Can be identified. If the identification code is Q1, it is identified that the questionnaire sheet identified by the identification code is coated with a UV checker as a check substance, and the fourth information is the information on the tour to Thailand. it can. When the identification code is R1, it can be identified that the questionnaire sheet identified by the identification code is coated with an ultraviolet checker as a check substance, and is distributed in the travel agency as distribution method information. Similarly, it is possible to identify that the questionnaire sheet having the identification code of p2 has the rough skin checker attached as a check substance and the advertisement of the above-mentioned skin cream is recorded as the third information. It can be identified that the questionnaire sheet with the identification code q1 has the rough skin checker attached as a check substance and the information regarding the tour trip to Thailand is recorded as the fourth information. It can be identified that the questionnaire sheet with the identification code of Q2 has an ultraviolet checker attached as a check substance, and the information regarding the tour trip to Okinawa is recorded as the fourth information. The questionnaire sheet with the identification code r1 has a rough checker attached as a check substance, and it can be identified that it is distributed in the travel agency as the distribution method information. It is assumed that the questionnaire sheet with an identification code of r2 has a rough skin checker attached as a check substance and can be identified as being distributed onboard as distribution method information.

FIG. 27 shows the same embodiment 44,4.
It is an example of an identification table using the identification code of the paper-like medium in 5, or 46. As shown in this figure, when the number of collected paper-like media is divided by the identification code, there are 2000 paper-like media having the identification code "P1Q1R1", similarly "p2q1r1" is 1000, and similarly "P2q1r1" is
1600 for 1Q2R1 and 600 for p2q1r2
Suppose it was a sheet. In this way, it is possible to collect information for associating and analyzing unrelated check substances, travel tours, and their distribution methods. For example, people who travel to Okinawa do not care about UV rays more than people who travel to Thailand. Therefore, it would prove to be efficient to sell the foundation on tours to Thailand, onboard Thai flights, and in mainland Thailand. In addition, if the tour to the Thailand handled by the travel agency is to fly to Thailand by plane, it is possible that those who care about rough skin prefer traveling by plane to ships. Further, regarding the distribution method information, for example, a comparison is made between a paper medium stand installed at a travel agency and a paper medium brought back from that installed inside an airplane. Then, people who care about skin roughness have been interested in skin roughness from the planning stage of travel, that is, when they are inside a travel agency, and those who care about UV rays notice UV rays on the way of travel, that is, on the plane of an airplane. It has been found. Then, it may be possible to obtain an analysis result that the above-mentioned skin cream is efficient in Japan, and the above-mentioned foundation is efficient when sold in an airplane or a duty-free shop at an airport. Also pay attention to the third information recorded on the questionnaire. A paper-like medium identified by the identification code P1 and a paper-like medium identified by the identification code P2 that the applied check substance is an ultraviolet checker and the third information is information about a sunburn cream. Compare and consider. At that time, taking the fourth information identified by the identification code into consideration, those who travel to Okinawa like sunburn, and those who travel to Thailand are more likely to get sunburn than those who travel to Okinawa. It is also possible to obtain the results of the analysis such as obeying. In this case, further detailed market research can be performed by adding the answers to the questions described in the questionnaire sheet, which is a paper-like medium, to the analysis result.

<Embodiment 47>

In the forty-seventh embodiment, any of the step of collecting the paper-like medium, the step of obtaining the usage information from the collected paper-like medium, the usage information, the third information, the fourth information, the distribution method information or the check substance. The method for analyzing consumption propensity comprises the steps of accumulating one or more of them and accumulating them, and analyzing the propensity to consume.

FIG. 28 is an example of a step diagram of the consumption propensity analysis method. As shown in the figure, the consumption propensity analysis method includes a collecting step, an acquiring step, an accumulating step, and an analyzing step.

The "collecting step" means the fourth embodiment.
The step of collecting one or two paper-like media of 4, 45, and 46. The “acquiring step” refers to a step of acquiring usage information of the paper-like medium from the collected paper-like medium. In addition, “usage information” refers to information relating to a situation in which a paper medium is used and a user.
For example, if the paper-based medium is a discount ticket, the usage information includes information about the store where the discount ticket was used, information about the time when the discount ticket was used, and gender and age information of the person who used the discount ticket. But,
When the fourth information is a questionnaire, information such as the answer to the questionnaire can be given. The "accumulating step" means the third information, the fourth information, the distribution method information or the check substance recorded on the paper-like medium, which is obtained from the collected paper-like medium by using the identification code, and A step of associating and accumulating any one or more of the acquired usage information. The “analyzing step” refers to a step of analyzing the propensity to consume regarding a paper-based medium based on the association. In addition, "propensity to consume" is obtained by collecting and analyzing paper media with identification codes to determine when, where, where, and what purchase behavior a person who acquired a check substance next took. Market research results.

For example, a paper medium is used as a check substance.
Consider the case where a leaflet is attached with a ph checker, which is characterized by detecting the hydrogen ion index (ph) of human skin, and the information about the beach A, which is the fourth information, is recorded. . At this time, the ph checker is also attached in the same manner, and from a comparison with a leaflet on which information about other beaches B is recorded, for example, a consumption tendency such as "a person who cares about ph likes beach A" is conceivable. . Or from a comparison with a leaflet with a ph checker attached and information about the pool recorded, for example, "ph
People who care about prefer beaches to swimming pools. "

As described above, by using the paper-like medium of the embodiment 44, 45, or 46 and using the method of analyzing the consumption propensity according to the embodiment, products and services of different industries and companies can be combined. It becomes possible to acquire the analyzed propensity to consume.

<Embodiment 48>

The forty-eighth embodiment is a combination of one or more of a postcard, a calendar, a placemat, a design card, a takeaway advertisement, a discount ticket, a ticket, one page of a book, or one page of a newspaper. It is a paper-like medium to which a substance is applied or attached.

FIG. 29 illustrates the paper-like medium of the same embodiment. For example, the paper-like medium is a takeaway advertisement that describes a advertisement for a beauty salon, and the postcard of the takeaway advertisement is coated with a check substance that detects the oil content of the scalp and the degree of hair damage. If so, it is considered that people who care about the condition of the scalp and hair want this postcard, so for beauty salons, the paper-like medium on which this check substance is attached is a means of advertising for attracting customers. It is considered to be. In addition, if the beauty salon takes care of the scalp and hair based on the check results of the check substances, the effect of attracting customers may be further enhanced.

Further, for example, a check substance for detecting a component contained in a person's sweat is applied for each day of the daily calendar, and in order to judge the health condition of the person within a simple range from the detection result. If the guideline of is recorded, daily health checkups can be easily performed,
Early detection of illness is possible. It is also possible that this check can be performed daily and the changes in physical condition can be easily known by accumulating the check results.

[0277] For example, the amount of residual agricultural chemicals adhering to the surface of vegetables as a check substance is detected on a paper placemat used in restaurants where the dishes are characterized by using pesticide-free vegetables. Something is attached.
Then, since the amount of the pesticide residue actually attached to the vegetables can be grasped by the check substance, it is considered that the vegetables provided at the restaurant can be eaten with peace of mind. In addition, if the placemat records the advertisement information of the restaurant and the effects on the human body of ingesting pesticides without knowing it, the customer can view the information while waiting for a meal to be served. Since it is possible to know the effect of residual pesticides on the human body, for the restaurants that are characterized by serving foods made with pesticide-free vegetables, the advertisement effect of paper-like media with such check substances Is considered high.

Further, for example, when the paper medium is a design card, a person who likes the design itself of the design card often takes it back to collect it, and a person who collects the card for the purpose of designing it. , OL
It is highly possible that she is a woman in her twenties with a focus on. Therefore, in the design card, the advertisement information of a campaign regarding beauty that seems to be highly interested in women in their twenties, for example, a campaign to clean the skin, which is performed at an aesthetic salon, is recorded. Further, this design card is coated with a check substance for detecting the condition of the skin. Then, there is a high possibility that a person who grasps his / her skin condition using the check substance will go to the esthetic salon. Therefore, it is considered that the advertisement effect of the esthetic salon is high.

[0279] Further, for example, when the paper-like medium is a ticket for a couple in an amusement park, a stress substance (adrenocorticotropic hormone, etc.) contained in human body fluid as a check substance.
What is detected is applied. After enjoying the amusement park, stress at each checkpoint, that is, check the degree of tension, the intimacy of the two people,
We plan events that use check substances, such as the level of trust. Then, the interest in the event will rise, and the effect of attracting customers at the amusement park will increase.

[0280] For example, when the paper medium is a postcard,
As a check substance, a substance that detects components contained in human urine is applied to a postcard, and on the postcard, a method of performing a simple health check based on the detection result of the check substance, and an advertisement for a medical checkup at a hospital Information is recorded. Then, you can do a simple health check with the check substance, so for the time being, you can know your own health condition, and if you want to know your health condition in earnest, the simple health check with the check substance will cause some problems. The postcard, which is a paper-like medium coated with a check substance, is considered to be an effective advertising means for the Ningen Dock because it is more likely that a person who is found will use the Ningen Dock.

For example, if the paper-like medium is one page of a book, it is assumed that a check substance for detecting the intensity of ultraviolet rays is attached to the page as a check substance and the influence of ultraviolet rays on the human body is recorded. Then, it is possible to grasp the intensity of the ultraviolet rays that are actually flying around oneself with the check substance, and it is considered that the influence of the ultraviolet rays recorded in the book on the human body can be better understood.

If the paper-like medium is one page of a newspaper, for example, a check substance for detecting a pollutant contained in the atmosphere is applied to the page, and information on pollution caused by the pollutant is recorded. . Then, as in the case of books, it is possible to understand deeply the pollution articles recorded in newspapers. Further, for example, it would be effective if a cosmetics company attaches a check substance for detecting the intensity of ultraviolet rays to a newspaper advertisement to advertise its whitening products.

Further, for example, when the paper-like medium is the paper-like medium having the privilege information of the discount ticket, the same effect as the paper-like medium having the discount function as described in the above-mentioned Embodiments 41, 42 and 43 is obtained. it is conceivable that.

<Embodiment 49>

The forty-ninth embodiment has an envelope, a package, a coaster, a fan, a bookmark, an invitation card, a business card, a play or collection card, a telephone card, a leaflet, a catalog, a poster, an insert advertisement, a brochure, a brochure, and a train. Hanging advertisements, coupons, lottery tickets, gift certificates, gift cards, loyalty cards, prepaid cards, stickers, questionnaire papers, boarding tickets, commuter tickets, membership tickets, one page of magazines, one page of a notebook, or one page of a diary. It is a paper-like medium to which a check substance, which is any one or a combination of two or more, is applied or attached.

For example, as shown in FIG. 29, when the paper-like medium is a pamphlet containing advertisement information about a sports club or gym, a check substance for detecting the amount of human sweat is attached to the pamphlet. Therefore, it is considered that the person who exercised can objectively judge the calories burned by the result of the check, so that the exercise is motivated, and it is thought that the person often goes to the sports club or gym. Also, when the paper-like medium is a leaflet, a catalog, a poster, or an insert advertisement, it is considered that the same effect as the pamphlet can be obtained.

Further, there are new products of microwave ovens equipped with a device for suppressing the generation of electromagnetic waves, for example. If a press release (news material) of the microwave oven, which is a Brochure, describes the product, and if a substance that detects the intensity of electromagnetic waves is attached as a check substance, a reporter who participated in a press conference for the product It is thought that they will be able to fully explain and understand the function of suppressing electromagnetic waves in microwave ovens using check substances.

[0288] For example, a business card, an invitation card, an envelope, a telephone card for gifts, a gift card, or the like may be coated with a check substance that is a clue for detecting the amount of perspiration and determining the physical condition of the other party. It is thought that the effect of being able to give a good impression is to be concerned about the physical condition of the person who delivers the state medium. Further, for example, when a check substance for detecting a component contained in sweat is applied to a play card or a collection card, it is possible to check their physical condition and health condition while playing a game.

[0289] For example, if a check substance for detecting the degree of air pollution inside the car is attached to the advertisement hanging on the train, passengers can visually recognize the degree of air pollution inside the car and wear a mask. It is thought to have the effect of making it easier to take self-defense measures such as wearing. Also, many people who own a commuter pass have a high chance of boarding a crowded train because they have it for work or school. Therefore, if the commuter pass is also attached with a check substance that can detect the degree of air pollution and the state of pollen flying in the same way as in the hanging advertisement of the train, it has the same effect as in the hanging advertisement of the train. Conceivable. The same applies to tickets for long-distance trains such as the Shinkansen, as with hanging advertisements and commuter passes.

[0290] For example, in the past, a person who gathered people, handed the check substance to a specific person who gathered, had them try it, and asked them to answer a questionnaire about the check substance on the spot. By applying it, it becomes possible to ask a large number of people to answer the questionnaire about the check substance not only on the spot but also after taking it home. In addition, if the bookmark is coated with a check substance that detects the intensity of light, it is convenient to easily check whether you are reading under sufficient light.

Further, for example, a check substance for detecting the temperature is attached to the fan. Usually, a fan is used on a hot day, so if you use a check substance to find out the specific temperature, you can easily grasp the degree of temperature rise when watching sports outdoors and exhausting your physical strength and heat. You can prevent a stroke. In addition,
If information on advertisements for soft drinks etc. is recorded, it can be considered as advertisements for the soft drinks and sales will increase. In addition, for example, a check substance for detecting the temperature is attached to a subway prepaid card, a sticker, or a golf membership ticket like a fan. Then, the subway prepaid card is used for commuting to work or school, so you can manage your health by knowing the temperature on the way. Also, since the sticker is often put on my room, I can know the temperature of my room. Also, since golf is played outdoors, it is possible to take precautionary measures such as being aware of heat stroke by using the check substance attached to the membership ticket.

Also, for example, the expiration date information is recorded in the meat package, and a check substance for detecting the bacteria that propagate in the meat is attached to the package.
Then, the real expiration date that will change depending on the surrounding environment,
It is convenient because you can know it by using the check substance.

[0293] For example, a notebook is coated with a check substance for detecting a component contained in a person's sweat, and a guideline for roughly determining the person's health condition is recorded from the detection result. Then, daily medical checkups can be performed easily, leading to early detection of illness.
If you also insert a picture sticker that shows your health condition into this notebook, you can accumulate information about changes in your physical condition by performing this check every day and sticking the seal on the calendar of the notebook. Therefore, it may be possible to easily know the change in physical condition.

[0294] For example, when a coaster, which is a paper-like medium used for a bar, is coated with a check substance in which the advertisement information of the bar is recorded and the temperature is detected to change the color, as described above. There are many possible effects.

[0295] For example, a check substance for detecting hot spring components is applied to one page of a magazine in which hot spring special articles are recorded. Then, after visiting and enjoying the hot spring in the article about the hot spring, you can learn more about the hot spring by using the check substances.

Further, for example, it is assumed that a check substance for detecting a component contained in human sweat is applied to each page of a diary which is a summer vacation homework imposed on children who are diaries. Further, if a guideline for judging the health condition of the child within a simple range is recorded from the detection result, the parent can easily carry out a daily medical examination of the child. Therefore, it is possible to detect early summer illness and illness, and if this check is performed every day, the diary can be used as a medical examination table for children during summer vacation, and it is possible to easily know changes in physical condition. The effect can also be considered.

[0297] For example, a leaflet, which is a paper-like medium attached to a parasol having an ultraviolet ray-cutting effect (refers to a single-sheet printed matter for advertising or guidance.
There is also a booklet that can be folded. ) Is coated with a check substance that detects the intensity of ultraviolet rays as a check substance, and if a promotion advertisement for whitening cosmetics of a cosmetic company is recorded, the person who purchased the parasol can save the leaflet without discarding it. In addition, since it is necessary to measure the amount of ultraviolet rays on a sunny day and feel the need to purchase whitening cosmetics as a result, cosmetic companies may use the leaflets of parasol makers as advertising media, and parasol makers It is possible to enclose such a leaflet in a product by getting a fee for advertising from a cosmetics company.

If, for example, a catalog of air purifiers that are paper-like media is coated with a check substance that detects suspended solids in the atmosphere, the person who obtains the catalog is interested in the degree of air pollution. Therefore, it is thought that the probability of purchasing the air purifier can be increased by checking the degree of air pollution in the room using the check substance and knowing the check result. Further, for example, when the paper-like medium is a paper-like medium having privilege information such as a coupon ticket, a lottery ticket, a gift certificate, a gift card, and a point card, each function as described in the above-mentioned Embodiments 41, 42 and 43 is performed. It is considered to have the same effect as the paper-like medium that it has.

<Embodiment 50>

The fiftieth embodiment is the thirty-fifth embodiment or the thirty-ninth embodiment.
Direct mail, bills, mailings, parcels or newspapers in which the paper-like media are enclosed.

As shown in FIG. 30, for example, a direct mail sent by a cosmetics company encloses a paper-like medium coated with a check substance, and further describes "Enclose a rough skin checker as a check substance" on the envelope. deep. Then, it is possible to open direct mail that would otherwise be discarded without being opened, and to have the effect of being seen by the person who sent the contents. Furthermore, if the content of the direct mail is a catalog of cosmetics for relieving rough skin, which is the third information, a sales promotion effect can be considered for the cosmetics listed in the catalog.

Further, for example, in a mail-order catalog of natural foods and health foods, a paper-like medium to which the sample substances of the natural foods and health foods are attached is enclosed, and the paper-like medium is used for human urine. A check substance that can detect the contained components and determine the health condition is attached. People who are interested in natural foods and health foods are often more interested in their own health, so if a check substance that can easily determine your health condition is included, the health foods and natural foods There is an increased possibility that the sample material will be used. Also, even if I try the sample substance of the health food or natural food, it is difficult to judge whether or not I became healthy in a visible form. If you can objectively judge that you have become healthy and that the symptoms you are concerned about have improved, the sales of natural foods and health foods listed in the catalog as third information may increase.
Here, for example, the same applies to the mail order catalog for supplements such as vitamins and the like as for the mail order catalog for natural foods and health foods.

In the case of a bill, the bill is opened earlier than usual and the rate of delinquency is reduced. Also, in the case of mailed items, since the check substances are included, there is a high possibility that they will be handled with care. The same effect as mailing can be considered for home delivery.

Further, in the case of a newspaper, for example, a leaflet, which is a paper-like medium to which a check substance is attached, is enclosed in the newspaper, and the added value of the newspaper is increased, which may be advantageous in the case of solicitation of newspapers. In addition, by enclosing a paper-like medium to which the check substance is attached, it is possible to increase advertising revenue.

<Embodiment 51>

The fifty-first embodiment is the thirty-fifth or thirty-ninth embodiment.
The paper-like medium is, for example, an advertisement, a book, a magazine, or a newspaper, which is attached, inserted, or sandwiched.

As shown in FIG. 31, in a so-called manual book such as the book “Makeup Techniques for Being Beautiful”, a photograph of a model made by a certain makeup technique, a photograph of the used cosmetics, The introduction text etc. is described as the fourth information, and an indicator showing the degree of water retention of human skin and a check substance that detects the condition of human skin etc. are attached, and the check results of these check substances are attached. If the recommended cosmetics corresponding to them are described as the third information, in addition to the value as a manual book, the added value that the optimal cosmetics for one's skin or skin can be easily known is created. Therefore, it can be considered that the sales of the manual book are increased and that the sales of the cosmetics are increased by knowing the most suitable cosmetics for oneself.

[0308] Alternatively, if a paper-like medium to which a sample substance is attached is inserted in the advertisement, many people pay attention to the advertisement due to the added value of the check substance, so the advertisement effect is considered to be enhanced.

[0309] When a paper medium with a check substance attached is inserted into a magazine or newspaper, sales increase due to the added value of the check substance, and advertisements are sent from products or companies that are related to the check substance or the check target. It may be easier to take

<Embodiments 52 and 53>

The thirty-second embodiment is the thirty-fifth embodiment or the thirty-ninth embodiment.
There is a paper medium stand to distribute or take home the paper medium of, such as restaurants, theaters, movie theaters, hotels, inns, stations, department stores, boutiques,
It's a beauty salon.

The 53rd embodiment is the 35th or 39th embodiment.
Book stores, record shops, internet cafes, bento shops, game centers, amusement parks, airports, concourses, where paper media stands for distributing paper media of
It is a supermarket, convenience store, gas station, barber shop, esthetic salon, nail salon, massage shop, video shop, karaoke box, or general store.

This paper-like medium stand classifies and stores the paper-like medium according to the combination of the adhered or applied check substance and the recorded third information or fourth information. Therefore, the number of paper-like media stored in each combination can be calculated from the beginning, and the remaining number of paper-like media can be calculated later for each combination to calculate the number brought back for each combination. From the numbers brought back for each combination calculated in this way, for example, at the A shoe store in Shimbashi, a paper medium on which the information of club B in Kabukicho is recorded is often taken over, but at the C shoe store in Shinjuku. Then, it is determined that the recorded paper-like medium of the bar F at the tavern D or at the sporting goods store E is often replaced. From this, it is also possible to explore the tendency regarding the taste of shops visited when drinking people who gather by region or industry. Also for example

As shown in FIG. 32, the components contained in human urine are detected by detecting the components contained in human urine around the table of a restaurant that provides natural food and healthy food, in front of the cash register, and on a paper-like medium stand installed. Place a paper-like medium on which a recognizable check substance is attached. As mentioned above, people who are interested in natural foods and healthy foods are often more interested in their own health, so a paper-like medium with a check substance that can easily determine their health condition should be used. If so, there is a great chance that you will be willing to take it home and use the check substance to check your health. And, as mentioned above, it is difficult to judge whether or not you have become healthy in a visibly visible way even if you try the healthy food in the past, but by using the check substance, you became healthy thanks to the healthy food. , If it is possible to objectively judge that the symptoms that have been anxious for a long time have been improved, it is likely that the restaurant will come to eat healthy food again, and therefore the sales of the restaurant may increase. In addition, a check substance capable of detecting a component contained in human urine and discriminating a health condition is attached to the leaflet on which the advertisement of the restaurant is recorded. Then, by using the check substance, the health condition can be visually judged. Therefore, it is considered that those who are concerned about their health are more likely to visit the restaurant.

Further, for example, a person who is interested in a paper-like medium at an internet cafe takes the paper-like medium back from the paper-like medium stand. The paper-like medium
Access information to a server and a serial number are recorded as privilege information, and the server is accessed from a computer terminal in an Internet cafe to register the serial number in the server. In this way, the person who has registered with the server can receive some privilege based on the serial number. Further, for a company or the like related to the third information or the fourth information recorded on the paper-like medium, the effect of conducting a market research by using the paper-like medium identified by the serial number and the consumption propensity analysis method is advantageous. can get. Of course, the paper-like medium on which the serial number is recorded can be recorded on any of the paper-like mediums of Embodiments 50 to 58, and registration on this server can be performed from any computer terminal, and can be obtained at the Internet cafe. It is possible to obtain the provided services and the like.

<Embodiments 54 and 55>

The forty-fifth embodiment is the thirty-fifth embodiment or the thirty-ninth embodiment.
Food containers, lunch boxes, theaters, movie theaters, hotels, inns, train stations, department stores, boutiques, and gas stations that are equipped with paper media containers to distribute or take home the paper media , Barber, beauty salon. “Paper-like medium container” refers to all containers or places where the paper-like medium is placed. For example, it may be installed on shelves, tables, counters, baskets, boxes, bulletin boards, special corners, and the like.

The fifty-fifth embodiment is similar to the thirty-fifth or thirty-ninth embodiment.
Bookstores, record shops, restaurants, Internet cafes, bento shops, where paper containers for distributing paper media of
Theatre, movie theater, hotel, inn, arcade, amusement park, airport, station, concourse, supermarket, convenience store, department store, boutique, gas station, barber shop, beauty salon, esthetic salon, nail salon, massage shop, video It is a shop, a karaoke box, or a general store.

By storing the paper-like medium in the paper-like medium container installed in each store in this way, which store is different when a certain check substance is combined with the third information or the fourth information. It is convenient to be able to aggregate each combination, such as whether or not you can bring back your number.

<Embodiment 56>

The fifty-sixth embodiment is a thirty-fifth embodiment.
The paper-like medium of is enclosed or attached, for example, portable tissues, cigarettes, chewing gum, confectionery, pet beverages,
It is canned drink, alcoholic beverages or bento.

FIG. 33 shows an example of a paper medium in the same embodiment. For example, a check substance that can detect alcohol in the body from body fluids is applied to the paper-like medium attached to a can of beer, which is a canned beverage, and a bottle of sake, which is a liquor, and as a third information, the sickness caused by the check result is applied. It is thought that if you record the judgment criteria etc., you can check the drunkenness at that time with yourself or your drinking colleagues, you can control overdrinking and you will not be forced to recommend alcohol .

Also, for example, a check substance for detecting the strength of ultraviolet rays is applied to the paper-like medium attached to pet drinks and canned drinks containing vitamin C, etc. When the information that vitamin C is effective is given to the received skin, consumers are interested in being able to check ultraviolet rays, and at the same time, they re-recognize the function of vitamin C, It can be expected that sales of canned drinks will increase. Therefore, it is considered that pet beverage makers and canned beverage makers have a high advertisement effect by attaching such check substances to pet beverages and canned beverages.

Also, for example, if a so-called pocket tissue distributed on the street is attached or enclosed with a check substance that can check the intensity of ultraviolet rays and the degree of air pollution, the rate at which the pocket tissue is received with the added value of the check substance May be higher than before. Also, for example, in a pocket tissue distributed on the street or in front of the station, a paper-like medium with a check substance for detecting secretory oil of human skin is attached, and as a fourth information, a cosmetic company that can control the secretion of sebum Describe the advertisement information for lotion and oil blotting paper. Then you will be able to check your secreted oil content using a check substance, so you will be interested in controlling your secreted oil content. Therefore, the cosmetics company can be expected to have an advertising effect and also to increase sales.

Further, for example, a paper-like medium to which a check substance for detecting the amount of tar in the mouth is stuck is attached to the cigarette package. Then, the smoker can get a visual idea of his bad breath, and can restrain himself from smoking before meeting a person who is a smoker in business negotiations, or can think of removing the tar before he is hesitated. It is considered effective.

Also, for example, a gum containing xylitol,
If a paper-like medium with a check substance that detects dental caries and plaque attached to teeth is enclosed, you can check how much gum can suppress dental caries and remove plaque. Since the effect of gum can be visually grasped, it is considered that the advertising effect will be enhanced. Also, for example, if a paper-like medium coated with a check substance that detects miscellaneous bacteria is attached to the package of sweets and bento, the purchaser can check the deterioration degree of their own hands or the degree of deterioration of the bento after a while. This is convenient because it can prevent food poisoning caused by various bacteria.

<Embodiment 57>

The embodiment 57 is the embodiment 35 or 39.
The paper-like medium is a product enclosed or attached. The "commodity" is, for example, a tissue, food, drinking water, clothes, shoes, bag, cosmetics, medicine, toiletries, bathroom accessories, stationery, sports goods, household goods, gardening goods, books, magazines, toys, These include kitchenware, pet goods, car goods, CDs, MDs, and game software.

For example, a wet tissue having a disinfecting effect is attached with a paper-like medium coated with a check substance for detecting various bacteria adhering to the surface of an object. Then, it is convenient because it is possible to judge how much it has been disinfected by the wet tissue by the attached check substance. Further, if the advertisement information of the wet tissue is recorded as the third information on the paper medium, the sales of the wet tissue may be increased.

Further, for example, it is assumed that a fresh medium such as meat or fish, which is a food, is attached with a paper-like medium to which a check substance for detecting miscellaneous bacteria propagated in the food is attached. Then, in the past, the safety of the perishables was judged based on the shelf life and appearance of the packaging of those perishables, their own experience, etc., but this check substance makes the perishables safe. You will be able to judge more objectively. Further, if the advertisement information of the fresh product is recorded as the fourth information on the paper medium, it is possible that the sales of the fresh product will increase from the sense of security that the safety can be objectively judged.

[0331] Also, for example, a sports drink, which is drinking water, is provided with a paper-like medium on which a check substance for detecting the amount of perspiration is affixed, and sweating as third information on the paper-like medium affects the human body. Information about the impact is recorded. Then, the consumer can conveniently rehydrate with a sports drink by referring to the third information while measuring the amount of perspiration with the check substance, which is convenient, and it is considered that the sales of the sports drink are also favorably affected.

Further, for example, assume that a paper-like medium coated with a check substance for detecting the amount of sweat is attached to clothes. Then, when you go out using the check substance,
You can easily know your sweating rate. If the required amount of hydration according to the amount of perspiration and the method of hydration are recorded as the third information on the paper medium, hydration is performed using the check substance while referring to the third information. It is considered to be convenient for health management because it can efficiently determine the amount and timing of

[0333] Further, for example, there is an insole (insole) having the effect of stimulating the soles of the feet with a heating effect to eliminate stress. Then, a check substance that detects stress substances from the components contained in sweat is affixed to the instructions or warranty that is a paper-like medium attached to shoes, and as the third information, the advertisement information of the insole is added. If it is recorded, the purchaser of the shoe can know the degree of his / her stress by checking the substance, so he / she tries to relieve the stress. It is expected that sales of insoles will increase because they will purchase insoles.

Further, for example, a paper-like medium on which a check substance for detecting temperature, humidity, components contained in the atmosphere and the like is attached is attached to a backpack for mountain climbing which is a bag. Further, the paper-like medium has recorded therein, as a fourth information, a coping method in case of an accident. Then, at the time of a distress, using these check substances, it is possible to predict the next change of weather from humidity, for example, and to respond to the appearance of sulfur gas such as sulfuric acid gas in the evacuated cave and prevent distress. It is convenient and has the effect of increasing the sales of the climbing backpack.

[0335] For example, as described above, a paper-like medium coated with a check substance for detecting the texture of human skin is attached to the cosmetic to condition the texture of the skin, and the purchaser of the cosmetic before use of the cosmetic, It may be possible to promote the sales of cosmetics by checking the texture of one's skin after use and recognizing the effect of the cosmetics.

[0336] For example, a drug for suppressing the symptoms of hay fever,
Attach a paper-like medium coated with a check substance that detects pollen in the air. In addition, information on various means for suppressing hay fever is recorded as the third information on the paper medium. Then, the person with hay fever can use the check substance to check the amount of pollen in the place where he / she is, and he can efficiently take measures against hay fever referring to the third information, so the check substance was attached. Sales of medicines that suppress the symptoms of hay fever can be increased.

For example, toilet paper which is a toiletry article is attached with a paper-like medium coated with a check substance for detecting a component contained in human urine, and as a third information, a simple medical checkup table based on the check result. And the drug information is recorded. Then, for those who are concerned about their health, purchasing toilet paper and using the check substance makes it possible to easily carry out a medical examination and to find an early detection of the disease. In addition, if a sickness is discovered, it is considered that the treatment can be handled by selecting the drug recorded in the third information as the remedy, so the drug sales will increase.

Further, for example, a paper-like medium having a check substance for detecting the hydrogen ion index of human skin attached is attached to a facial cleanser, which is a bathroom accessory having an effect of keeping face skin weakly acidic. . If the advertisement information of the face wash is recorded as the third information on the paper medium attached to the face wash, the effect of the face wash can be easily confirmed,
It is possible that the sales of the facial cleanser will increase.

Further, for example, assume that a pen, which is a stationery, is attached with a paper-like medium coated with a check substance for detecting a stress substance contained in human sweat. Also, if a simple stress relief method that can be used in the office is recorded as the third information on the paper medium, you can easily grasp your own stress by using the check substance, and use the third information. Since it is possible to dissipate the accumulated stress due to desk work etc., it can be expected that pen sales will increase.

[0340] Further, for example, there is an exercise equipment which is a sporting article to which a paper-like medium to which a check substance for detecting the amount of perspiration is attached is attached. In addition, it is assumed that the fourth medium is recorded as exercise information that does not cause overwork and that is suitable for age and physical fitness. Then, while exercising with the exercise equipment, you can check your own sweating amount using the check substance and the fourth information and know the guideline of exercising, so you can prevent doing excessive exercise amount be able to. Moreover, it is considered that health management can be easily performed. Also, for example, a container of a dehumidifying agent that is household miscellaneous goods is attached with a label that is a paper-like medium to which a check substance for detecting humidity is affixed. If it is recorded, it is convenient to use a check substance to easily determine how much moisture the dehumidifying agent absorbs in the atmosphere and how much humidity is maintained. As a result, if it is judged that the dehumidifying agent has a high dehumidifying effect, it is considered that the sales of the dehumidifying agent also increase.

[0341] Further, for example, there is a seed of an agricultural crop for a home garden, to which a paper-like medium coated with a check substance for detecting a nutrient contained in soil is attached. In addition, it is assumed that a good way to grow agricultural products is recorded as the fourth information on the paper medium. Then, by using the check substance, it is possible to select a place containing a large amount of nutrients as a cultivation place for the agricultural product, and it is possible to grow the agricultural product well by using the fourth information. Seed sales are expected to grow.

For example, in a so-called manual book such as the book “Makeup Techniques for Being Beautiful”, a photograph of a model made by a makeup artist, a photograph of cosmetics used, and an introduction to the cosmetics are provided. Etc. are described as the fourth information. In addition, a paper-like medium with an indicator showing the degree of water retention of human skin and a check substance for detecting the condition of human skin is attached, and as third information, good skin that does not roughen the skin is attached. It records how to care. Then, the reader can learn about rough skin by referring to the third information while grasping his / her own skin condition by using the check substance, and can also know in detail about the makeup method for further beauty, so the response of the book is great. It is possible that sales will increase. Further, for example, the same effect as in the case of the above-mentioned book can be considered in a fashion magazine or the like, which is a magazine specializing in makeup.

Further, for example, a leaflet which is a paper-like medium coated with a check substance for detecting various bacteria adhering to the substance is attached to a box containing a toy for children, and the leaflet is also attached. As third information, it is assumed that the advertisement information of wet tissue having a disinfecting effect is recorded. The parent can then use the check substance in a child's toy, which the child may chew or lick, to keep the child playing with the toy at ease. For toy makers, the sense of security can be expected to increase sales. Furthermore, if the advertisement leaflets of other products of the toy manufacturer are posted as the fourth information on the attached leaflet, sales of other products will increase due to the sense of security for the company itself and the trust based on that sense of security. Conceivable. Also, the wet tissue recorded in the third information, which has a disinfecting effect, is likely to be used when various bacteria are detected, and thus sales may increase.

Also, for example, a leaflet, which is a paper-like medium coated with a check substance for detecting germs, is attached to a cutting board which is a kitchen utensil, and the leaflet also has a disinfectant wet tissue as third information. It is assumed that the advertisement information of is recorded. Then, with respect to kitchen utensils such as a cutting board in which various bacteria are easily propagated, the same effect as in the case of the above toy can be considered.

Also, for example, a pregnancy test drug, which is a check substance for detecting signs of pregnancy, is affixed to a pet product package which is a paper medium. Then, it is convenient to easily check the signs of pregnancy of the pet during the estrus period of the pet. Further, if the advertisement information on the baby pet product is recorded as the fourth information on the paper medium, there is a high possibility that there will be demand, and it is considered that the sales of the product will increase.

[0346] Further, for example, advertising information such as the address of the car supplies specialty store and a campaign sale is recorded as the third information on a leaflet which is a paper medium of the car supplies specialty store, and the car wax of the car wax specialty store is recorded on the leaflet. The sample substance is attached. Furthermore, if a check substance that detects the unevenness of the flat surface of the object or the intensity of the light reflected from the object is attached, whether the surface becomes smooth and the surface shines when using the sample substance, Since it is possible to know by using the check substance, it is expected that sales of car wax at the car accessories specialty store will increase.

Further, for example, a check substance for detecting a stress substance contained in sweat secreted from human skin is attached to a liner note of CD which is a paper medium,
As the third information, it is stated that listening to music has an effect on brain waves and that it suppresses the generation of stress substances. Then, while actually listening to the music of the CD, it is possible to visually judge whether the stress is relieved by checking the sweat using the check substance, so that the effect is easy to grasp. Therefore, sales of the CD are expected to increase.

Further, for example, a check substance for detecting an electromagnetic wave emitted from the MD component and affecting the human body is attached to the MD label which is a paper medium. Then, if the MD label is placed near the MD component system together with the case, it is possible to pay attention to invisible electromagnetic waves.

<Embodiment 58>

The thirty-fifth embodiment is the paper medium according to the thirty-fifth embodiment or the thirty-ninth embodiment which is distributed, for example, in a hotel, an inn, a passenger plane, a ship, or a bus and a taxi.

As shown in FIG. 34, a hotel famous for hot springs, for example, installed a booklet, which is a paper-like medium with photographs and introductions of nearby tourist spots, such as lakes and caves, as the fourth information in the room. Then, attach a check substance to the booklet to detect the water temperature or the quality of water such as minerals and minerals dissolved in water. If this is done, it will be possible for guests to obtain information on nearby tourist spots, as well as learn more about the hot springs and enjoy them more.

Also, as shown in FIG. 34, for example, a paper leaf medium coated with a check substance for detecting a component of body fluid such as sweat is applied or attached to a guide leaflet placed in a hot spring inn or a hotel. It has been done. Then, the guest judges his / her health condition from the fatigue substances such as lactic acid detected by the check substance and the stress substances mentioned above. Then, after using the check substance, the guest can easily and easily check how healthy he / she is. Then, you will be impressed by the anxiety of this hot spring inn, and you can feel that you have become healthy again, so it is possible to become a repeat customer of this hot spring inn. In addition, for example, if you use such a paper-like medium for a pamphlet of a tourist destination that is distributed free of charge on a passenger plane or ship heading for a tourist destination, or on a bus or taxi operating near that tourist destination, the above The same effect as in the case of such hot spring inns and hotels can be considered.

<Embodiment 59>

The fifty-ninth embodiment is a paper-like medium automatic distribution device having a paper-like medium storage section and a pattern selecting section.

FIG. 35 is an example of a functional block diagram of the paper-like medium automatic distribution device of the embodiment. As shown in this figure, the paper-like medium automatic distribution device 3500 includes a paper-like medium storage unit 3501 and a pattern selection unit 3502.

The paper-like medium storage unit 3501 prepares a plurality of patterns of combinations of the check substance applied to or pasted on the paper-like medium and the third information and the fourth information recorded on the paper-like medium. Then, it has a function of storing the paper-like medium of the pattern of the combination. The “combination pattern” refers to a pattern relating to how to combine the third information and the fourth information recorded on one paper medium and the check substance applied or pasted. For example, with a checkered UV checker,
There is a pattern related to how to combine the third information, which is information on UV protection, and the fourth information, which is information on a campaign to care for tired summer skin at an esthetic salon.

[0357] Alternatively, the ultraviolet checker that is the check substance, the information on the ultraviolet light measures that is the third information, and the information that the paper-like medium that is the privilege information can be exchanged for a meal ticket for eating a meal that energizes the skin The combination with is also possible.

The pattern selection unit 3502 has a function of allowing a user who is going to obtain a paper-like medium to select a desired combination of paper-like media from a plurality of combinations of patterns.

As described above, since the paper-like medium automatic distribution device has the pattern selection section, it is possible to easily select the pattern of the combination.

<Embodiment 60>

The forty-seventh embodiment has a first attribute information acquisition section,
The paper-like medium automatic distribution device according to the embodiment 59, further comprising a device individual information storage unit, a pattern selection information acquisition unit, a first user information storage unit, and a first user information transmission unit.

FIG. 36 is an example of a functional block diagram of the paper-like medium automatic distribution device of the embodiment. As shown in this figure, the automatic paper medium distribution device 3600 includes a paper medium storage unit 3601 in the previous term and the pattern selection unit 36.
02, a first attribute information acquisition unit 3603, a device individual information storage unit 3604, and a pattern selection information acquisition unit 3605.
And a first user information storage unit 3606 and a first user information transmission unit 3607.

The first attribute information acquisition section 3603 has a function of acquiring the first attribute information which is the personal information of the user. As a method of acquiring the first attribute information, for example, it is possible to use a basic resident register card or a license issued based on the basic resident register. There is a method of acquiring the first attribute information such as name, address, age, and gender recorded from the basic resident register card or license.

The device individual information accumulating unit 3604 has a function of accumulating the device individual information which is information including the installation location of the device and the time when the device is selected. “Device-specific information” refers to information acquired for each automatic paper-medium distribution device. For example, the information that specifies the place where the automatic paper medium distribution device is installed, the time when the automatic paper medium distribution device is used, and the pattern of the combination selected at that time are associated with each other. The information provided is included.

The pattern selection information acquisition unit 3605 has a function of acquiring pattern selection information which is information on the pattern of the combination selected by the pattern selection unit 3602.

The first user information accumulating unit 3606 acquires the first attribute information acquired from the first attribute information acquiring unit, the device individual information acquired from the device individual information accumulating unit, and the pattern selection information acquiring unit. It has a function of accumulating first user information, which is information associated with the selected pattern selection information. The “first user information” is, for example, “age: 17
age. gender male. Equipment installation location: Yaesu record store.
Use time: 7: 8 pm. The pattern of the selected combination: the check substance detects the secretory oil content of human skin, and the fourth information is information such as privilege information for singing one hour at karaoke.

The first user information transmission section 3607 has a function of transmitting the first user information acquired from the first user information storage section.

As described above, the automatic paper-medium distribution apparatus can automatically collect the first user information. Even if the privilege information is not recorded on the paper medium so that it can be collected at the store, this paper medium automatic distribution device can be used when the user acquires the paper medium. It is possible to collect user information.

<Embodiment 61>

The sixty-first embodiment is characterized in that the first attribute information is one or more of the user's name, age, sex, address, or telephone number. It is an automatic paper medium distribution device.

This is because by acquiring such various first attribute information, more diverse analysis is possible.

<Embodiment 62>

In the forty-sixth embodiment, the first attribute information acquisition section acquires the first attribute information by causing the user to select and input an answer in the question according to the Q & A method, and acquires the first attribute information. It is an automatic distribution device.

The specific display screen of the Q & A performed by the first attribute information acquisition section of the embodiment is shown in FIG. 18 as an example. "What is your gender? 1. Male 2. Female" displayed on the display screen
For questions such as "How old are you?", For example, by entering the answer to the question using the numeric keypad provided on the automatic paper distribution device, or in some cases, using a keyboard that also allows text entry By inputting the answer to the question, the first attribute information is acquired.

This is for making it possible to obtain the first attribute information of the person who uses the automatic paper-medium distribution device at the time when the paper-medium is acquired.

<Embodiment 63>

The thirty-sixth embodiment has a charge collection unit, a second attribute information acquisition unit, a device individual information storage unit, a pattern selection information acquisition unit, a second user information storage unit, and a second user information transmission. It is a paper-like medium automatic distribution device of Embodiment 59 which further has a part.

FIG. 37 is an example of a functional block diagram of the paper-like medium automatic distribution device of the embodiment. As shown in this figure, the automatic paper medium distribution device 3700 includes a paper medium storage unit 03701 for the previous period and the pattern selection unit 3 described above.
702, an apparatus individual information storage unit 3704, a pattern selection information acquisition unit 03705, a fee collection unit 3708, a second attribute information acquisition unit 3709, and a second user information storage unit 3
710 and the second user information transmission unit 3711.

The fee collection unit 3708 has a function of acquiring billing information via a portable terminal. What is a "mobile device"?
A portable information terminal for managing information and transmitting / receiving data. Examples include mobile phones and PDAs. The “billing information” is an identification code for identifying the contractor of the mobile terminal, which is the charging target. When the mobile terminal is a mobile phone, the identification code may be the phone number of the mobile phone.

[0380] As described above, the charge collection unit has a function of collecting expenses applied to the production of a paper-like medium, and the like.
It has the effect of preventing mischief such as having something to take home with no interest.

The second attribute information acquisition unit 3709 has a function of acquiring the second attribute information which is the personal information of the owner who owns the portable terminal, based on the billing information acquired from the fee collection unit. Have. The method for acquiring the second attribute information is, for example, that there is a center having a center storage unit that stores the telephone number of the mobile phone and the second attribute information in association with each other, and based on the charging information that is the information including the telephone number. There is a method of acquiring the second attribute information from the center.

The device individual information accumulating unit 3704 has a function of accumulating the device individual information.

The pattern selection information acquisition section 3705 has a function of acquiring the pattern selection information.

The second user information accumulating unit 3710 acquires the second attribute information acquired from the second attribute information acquiring unit, the device individual information acquired from the previous device individual information accumulating unit, and the pattern selection information acquiring unit. It has a function of accumulating second user information which is information associated with the selected pattern selection information.

The second user information transmission section 3711 has a function of transmitting the second user information acquired from the second user information storage section.

As described above, the automatic distribution device for paper-like medium according to the sixty-third embodiment is simple, for example, by identifying the portable terminal without the need for the user of the automatic distribution device for paper-like medium to input the first attribute information. The effect is that the second attribute information can be acquired.

<Embodiment 64>

[0388] The sixty-fourth embodiment is characterized in that the second attribute information is one or more of the owner's name, age, sex, address, or telephone number. It is an automatic paper medium distribution device. For example, the name and address of the owner can be used to send direct mail, and the age and gender of the owner can be used for market research. In particular, these are accumulated in association with the pattern of the combination of the third information and the fourth information, so that it becomes possible to obtain more diversified and complex information as compared with a single market research.

As described above, the effects of the examples in all the embodiments of the present invention are not influenced by the difference in the method of applying or sticking the sample substance such as printing, painting, spraying, or filling to the paper-like medium. Absent. Similarly, the effects of the examples in all of the above-described embodiments are not affected by the difference in the method of fixing the check substance to the paper-like medium such as coating or sticking. It should be noted that, throughout the present specification, the term “record” is a broad concept including “description” and includes both “magnetic recording” and “recording by electronic means”. Further, “application” is a concept including printing, painting, spraying, or filling.

[0390]

INDUSTRIAL APPLICABILITY As described above, the paper-like medium of the present invention has a waste rate that is discarded without being read or stored as compared with the conventional medium in which only information is described. Can be made smaller. Therefore, a high advertisement effect can be expected for the information provider. In addition to the originally requested first and third information, the user is given the opportunity to try out product samples with sample substances and check substances, and to check various things. Second and fourth information can be obtained.

Also, using this paper medium, it is possible to conduct a multifaceted and complex market research on sample substances, check substances, first information and third information, second information and fourth information.

Also, the production cost of the paper medium is shared with the sample substance or check substance, the first information, the second information, or the third information, the fourth information. Because they can compete, they can save money on advertising. Therefore, it is possible to provide a low-cost and efficient advertising opportunity to those who are thinking about advertising.

[Brief description of drawings]

FIG. 1 is a diagram showing an example of a paper-like medium according to a first or second embodiment.

FIG. 2 is a diagram showing an example of a paper-like medium according to a third or fourth embodiment.

FIG. 3 is a diagram showing an example of a specific example of the paper-like medium according to the fifth or sixth embodiment.

FIG. 4 is a diagram showing an example of a paper-like medium according to the seventh or eighth embodiment.

FIG. 5 is a diagram showing an example of a paper-like medium according to the ninth or tenth embodiment.

FIG. 6 is a diagram illustrating an example of a specific example of a paper-like medium according to an eleventh embodiment.

FIG. 7 is a diagram showing an example of a specific example of the paper-like medium according to the twelfth, thirteenth, or fourteenth embodiment.

FIG. 8 is a diagram showing an example of an identification table according to the twelfth, thirteenth, or fourteenth embodiment.

FIG. 9 is a diagram showing another example of the identification table according to the twelfth, thirteenth, or fourteenth embodiment.

FIG. 10 is a diagram showing an example of a step diagram of a consumption propensity analysis method according to a fifteenth embodiment.

FIG. 11 is a diagram showing an example of a specific example of the paper-like medium according to the sixteenth embodiment.

FIG. 12 is a diagram showing an example of a concrete example of the paper-like medium of the eighteenth embodiment.

FIG. 13 is a diagram illustrating an example of a specific example of the paper-like medium according to the nineteenth embodiment.

FIG. 14 is a diagram showing an example of a concrete example of the paper-like medium of the twenty-fourth embodiment.

FIG. 15 is a diagram illustrating an example of a specific example of the paper medium according to the twenty-sixth embodiment.

FIG. 16 is a diagram showing an example of a functional block diagram of a paper-like medium automatic distribution device according to a twenty-seventh embodiment.

FIG. 17 is a diagram showing an example of a functional block diagram of a paper-like medium automatic distribution device according to a twenty-eighth embodiment.

FIG. 18 is a diagram showing an example of a specific display screen of Q & A performed by the first attribute information acquisition unit of the thirtieth embodiment.

FIG. 19 is a diagram showing an example of a functional block diagram of a paper-like medium automatic distribution device according to a thirty-first embodiment.

FIG. 20 is a diagram showing an example of a paper-like medium according to the 33rd or 34th embodiment.

FIG. 21 is a diagram showing an example of a paper-like medium of Embodiment 35 or 36.

FIG. 22 is a diagram showing an example of a specific example of the paper-like medium according to the embodiment 37 or 38.

FIG. 23 is a diagram showing an example of a paper-like medium of Embodiment 39 or 40.

FIG. 24 is a view showing an example of a paper-like medium according to Embodiment 41 or 42.

FIG. 25 is a diagram illustrating an example of a specific example of the paper-like medium according to the forty-third embodiment.

FIG. 26 is a view showing an example of a concrete example of the paper-like medium according to the embodiment 44, 45, or 46.

FIG. 27 is a view showing an example of an identification table according to the embodiment 44, 45, or 46.

FIG. 28 is a diagram showing an example of a step diagram of a consumption propensity analysis method according to a forty-seventh embodiment.

FIG. 29 is a diagram showing an example of a specific example of the paper-like medium according to the forty-eighth embodiment.

FIG. 30 is a diagram illustrating an example of a specific example of the paper-like medium according to the fiftieth embodiment.

FIG. 31 is a diagram illustrating an example of a specific example of the paper medium according to the fifty-first embodiment.

FIG. 32 is a diagram showing an example of a specific example of the paper-like medium of the fifty-second embodiment.

FIG. 33 is a view showing an example of a concrete example of the paper-like medium of the fifty-sixth embodiment.

FIG. 34 is a diagram showing an example of a specific example of the paper-like medium according to the embodiment 58.

FIG. 35 is a diagram showing an example of a functional block diagram of a paper-like medium automatic distribution device according to the 59th embodiment.

FIG. 36 is a diagram showing an example of a functional block diagram of a paper-like medium automatic distribution device according to the 60th embodiment;

FIG. 37 is a diagram showing an example of a functional block diagram of a paper-like medium automatic distribution device according to the 63rd embodiment.

[Explanation of symbols]

0100 Paper-like medium 0101 Sample material 0500 Paper-like medium 0501 Sample material 0502 First information 0503 Second information 0504 Privilege information

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) B42D 11/00 B42D 11/00 Q 15/00 341 15/00 341C 15/02 501 501/02 501A 15 / 10 551 15/10 551Z G09F 15/02 G09F 15/02 19/00 19/00 Z 23/10 23/10

Claims (64)

[Claims] 1. A paper-like medium having a sample application portion on which a usable sample substance is printed, painted, sprayed or filled. 2. A paper-like medium having a sample sticking part on which a usable sample substance is printed, painted, sprayed or filled. 3. The paper-like medium according to claim 1, wherein the paper-like medium further records first information which is information relating to the sample substance. 4. The paper-like medium according to claim 3, wherein the first information is advertisement information. 5. A usable sample substance applied to the sample application part is cosmetics, perfumes, shoe inks, paints, paints, deodorants, fragrances, fragrances, foods, seasonings, hair dressings, hair wash products, 4. The paper-like medium according to claim 1, which is one or a combination of two or more of a hair dye, a dye, a drug, a sample, a detergent, a toothpaste, an abrasive, and a wax. 6. A usable sample substance to be applied to the sample application part is cosmetics, perfume, shoe ink, paint, paint, deodorant, fragrance, fragrance, food, seasoning, hair dressing, hair wash, 4. The paper-like medium according to claim 2, which is one or a combination of two or more of a hair dye, a dye, a drug, a sample, a detergent, a toothpaste, an abrasive, and a wax. 7. The paper according to claim 1, wherein the paper-like medium has second information recorded therein which is information unrelated to the sample substance. Medium. 8. The paper medium according to claim 7, wherein the second information is advertisement information. 9. The privilege information, which includes the fact that a certain privilege can be received on the paper medium based on the paper medium at a store or a company that provides a product or service related to the first information. The paper-like medium according to claim 3, which is recorded. 10. The content of the paper-type medium is that a certain privilege can be obtained based on the paper-type medium at a store or a company that provides a product or service related to the first or second information. The paper-like medium according to claim 7, wherein privilege information is recorded. 11. The present invention is characterized by having any one of a coupon function, a discount function, an accumulation type point card function, a lottery ticket function, a lottery ticket function, and a gift redemption ticket function based on the privilege information. The paper-like medium according to claim 9 or 10. 12. The paper-like medium according to claim 3, wherein the paper-like medium has an identification code associated with the sample substance and the first information. 13. The paper-like medium according to claim 7, wherein the paper-like medium has an identification code associated with the sample substance and the second information. 14. The paper-like medium has an identification code associated with distribution method information, which is information about a method of distributing the paper-like medium.
7. The paper-like medium according to 7 or 8. 15. A step of collecting the paper-like medium according to any one of claims 12, 13 and 14, and obtaining use information, which is information regarding use of the paper-like medium, from the collected paper-like medium. And a step of associating and accumulating the obtained usage information, any one or more of the first information, the second information, the distribution method information or the sample substance recorded on the paper medium, based on the association. Propensity analysis method comprising the step of analyzing the propensity to consume regarding persons who have used a paper-like medium. 16. The paper medium is any combination of two or more of a postcard, a calendar, a placemat, a design card, a takeaway advertisement, a discount ticket, a ticket, one page of a newspaper, or one page of a newspaper. The paper-like medium according to claim 1 or 2, wherein 17. The paper medium is an envelope, a package, a coaster, a fan, a bookmark, an invitation card, a business card, a game or collection card, a telephone card, a leaflet,
Catalogs, posters, inserts, brochures, brochures, hanging ads on trains, coupons, lottery tickets,
Gift certificate, gift card, point card, prepaid card, sticker, questionnaire, ticket, commuter pass,
The paper medium according to claim 1 or 2, which is a combination of one or more of a membership ticket, one page of a magazine, one page of a notebook, and one page of a diary. 18. A direct mail, an invoice, a mailed article, a home delivery or a newspaper in which the paper-like medium according to claim 3 or 7 is enclosed. 19. An advertisement, book, magazine or newspaper to which the paper-like medium according to claim 3 or 7 is attached, inserted or sandwiched. 20. A restaurant, a theater, a movie theater, a hotel, a ryokan, a station, which is provided with a paper medium stand for distributing the paper medium according to claim 3 or 7 or having the paper medium taken home freely. , Department store, boutique, or beauty salon. 21. A bookstore, a record shop, an internet cafe, a bento shop, a game center, which is provided with a paper medium stand for distributing the paper medium according to claim 3 or for taking it home freely. , Amusement park, train station, concourse, supermarket, convenience store, gas station, barber shop, esthetic salon, nail salon, massage shop, video shop, karaoke box, or general store. 22. A restaurant, a theater, a movie theater, a hotel, an inn, in which a paper medium container for distributing the paper medium according to claim 3 or 7 or having the paper medium freely taken home is installed. Stations, department stores, boutiques, beauty salons. 23. A book shop, a record shop, an internet cafe, a bento shop, a game, in which a paper medium container for distributing the paper medium according to claim 3 or 7 or having the paper medium freely taken home is installed. Center, amusement park, airport, concourse, supermarket, convenience store, gas station, barber shop, beauty salon, nail salon, massage shop, video shop, karaoke box, or general store. 24. A portable tissue, a cigarette, a chewing gum, a confectionery, a pet beverage, a canned beverage, alcoholic beverages or a box lunch, in which the paper-like medium according to claim 3 or 7 is enclosed or attached. 25. A product in which the paper-like medium according to claim 3 or 7 is enclosed or attached. 26. The paper-like medium according to claim 3, wherein the paper-like medium is distributed in a hotel, an inn, a passenger plane, a ship, or a bus and a taxi. 27. An automatic paper-like medium distributing device for distributing the paper-like medium according to claim 7, wherein the sample substance applied to or affixed to the paper-like medium and recorded on the paper-like medium. A plurality of patterns of combinations of the first information and the second information are prepared, and a paper medium storage unit that stores the paper medium of the combination patterns, and a person who wants to obtain the paper medium. And a pattern selection unit for selecting a desired combination of paper-like media from a plurality of combinations of patterns, and a paper-like medium automatic distribution device. 28. A paper-like medium automatic distribution device according to claim 27, wherein a first attribute information acquisition unit for acquiring first attribute information which is personal information of the user, an installation location of the device, and the selection of the device. A device-specific information accumulating unit that accumulates device-specific information that is information including the performed time, and a pattern selection information acquisition unit that acquires pattern selection information that is information of the pattern of the combination selected in the pattern selection unit; First attribute information acquired from the first attribute information acquisition unit,
Device individual information acquired from the device individual information storage unit,
The pattern selection information acquired from the pattern selection information acquisition unit, a first user information storage unit that stores first user information that is information that associates the pattern selection information, and the first user information storage unit that acquires the first user information. 28. The paper-like medium automatic distribution device according to claim 27, further comprising: a first user information transmission unit that transmits one user information. 29. The first attribute information is one or more of the user's name, age, sex, address, or telephone number.
8. A paper-like medium automatic distribution device according to item 8. 30. The paper-like medium automatic distribution device according to claim 28, wherein the first attribute information acquisition unit causes the user to select and input an answer for a question and acquires the first attribute information. . 31. The paper-like medium automatic distribution device according to claim 27, wherein a fee collection unit for obtaining billing information via a portable terminal which is a portable information terminal, and a billing information obtained from the fee collection unit are used. A second attribute information acquisition unit that acquires second attribute information that is personal information of an owner who owns the mobile terminal; and a device individual information storage unit that stores the device individual information, and A pattern selection information acquisition unit that acquires pattern selection information, and second attribute information acquired from the second attribute information acquisition unit,
A second user information storage unit that stores second user information, which is information that associates the device individual information acquired from the device individual information storage unit with the pattern selection information acquired from the pattern selection information acquisition unit, 28. The paper-like medium automatic distribution device according to claim 27, further comprising a second user information transmission unit that transmits the second user information acquired from the second user information storage unit. 32. The second attribute information is information of any one or more of the owner's name, age, sex, address, or telephone number.
The automatic distribution device for the paper-like medium described. 33. A paper-like medium having a check substance application part coated with a check substance for detecting an index according to the characteristic of the check subject to be checked by chemical change. 34. A paper-like medium having a check substance sticking part to which a check substance for sticking a check substance for detecting an index according to the characteristic of the check target to be checked by chemical change is stuck. 35. The third information, which is information relating to the check substance or the check target to be checked by the check substance, is further recorded on the paper-like medium. 34. The paper-like medium described in 34. 36. The paper medium according to claim 35, wherein the third information is advertisement information. 37. The check substance applied to the check substance applying section detects a secreted oil content of human skin, detects an index indicating the degree of water retention of human skin, and shows the degree of skin roughness to human. Or to detect dryness, to detect the hydrogen ion index (ph) of human skin, to detect the components contained in fat secreted from human skin, to detect the texture and unevenness of human skin, Detect the concentration of components or hydrogen ions contained in body fluids, detect body temperature or the temperature of substances, detect humidity or temperature, detect the concentration of components contained in substances, determine the type or concentration of components contained in gas To detect, detect the intensity of light, or radio waves,
36. The paper-like medium according to claim 33 or 35, which is one or a combination of two or more substances that detect infrared rays, far infrared rays, ultraviolet rays, visible rays, or radiation. 38. The check substance attached to the check substance attaching portion detects the secretory oil content of the human skin, detects an index indicating the degree of retention of water in the human skin, and shows the degree of skin contact to the human. Or to detect dryness, to detect the hydrogen ion index (ph) of human skin, to detect the components contained in fat secreted from human skin, to detect the texture and unevenness of human skin, Detect the concentration of components or hydrogen ions contained in body fluids, detect body temperature or the temperature of substances, detect humidity or temperature, detect the concentration of components contained in substances, determine the type or concentration of components contained in gas To detect, detect the intensity of light, or radio waves,
The paper-like medium according to claim 34 or 35, which is one or a combination of two or more of substances that detect infrared rays, far infrared rays, ultraviolet rays, visible rays, or radiation. 39. The fourth information, which is information unrelated to the check substance or the check target, is recorded on the paper-like medium.
Or the paper-like medium according to any one of 35. 40. The paper medium according to claim 39, wherein the fourth information is advertisement information. 41. The privilege information, which is characterized in that a certain privilege can be received on the paper medium at a store or a company that provides a product or service related to the third information, based on the paper medium. The paper-like medium according to claim 35, which is recorded. 42. It is preferable that a certain privilege be provided on the basis of the paper medium at a store or a company that provides a product or service related to the third or fourth information to the paper medium. The paper medium according to claim 39, wherein privilege information is recorded. 43. It has one of a coupon function, a discount function, an accumulation type point card function, a lottery ticket function, a lottery ticket function, and a gift redemption ticket function based on the privilege information. Claim 41
Or the paper-like medium according to item 42. 44. The paper-like medium according to claim 35, wherein the paper-like medium has an identification code associated with the check substance and the third information. 45. The paper-like medium according to claim 39 or 40, wherein the paper-like medium has an identification code associated with the check substance and the fourth information. 46. The paper-like medium has an identification code associated with distribution method information, which is information about a method of distributing the paper-like medium.
The paper-like medium according to 6, 39 or 40. 47. A step of collecting the paper-like medium according to any one of claims 44, 45, and 46, and obtaining usage information, which is information regarding use of the paper-like medium, from the collected paper-like medium. And a step of associating and accumulating the acquired usage information, any one or more of the third information, the fourth information, the distribution method information or the check substance recorded on the paper medium, based on the association. And a method of analyzing a consumption tendency regarding a person who has used a paper-like medium. 48. The paper-like medium is any combination of two or more of a postcard, a calendar, a placemat, a design card, a takeaway advertisement, a discount ticket, a ticket, one page of a newspaper, or one page of a newspaper. 35. The paper-like medium according to claim 33 or 34. 49. The paper-like medium is an envelope, a package, a coaster, a fan, a bookmark, an invitation, a business card, a game or collection card, a telephone card, a leaflet,
Catalogs, posters, inserts, brochures, brochures, hanging ads on trains, coupons, lottery tickets,
Gift certificate, gift card, point card, prepaid card, sticker, questionnaire, ticket, commuter pass,
The paper-like medium according to claim 33 or 34, which is a combination of at least one of a membership ticket, one page of a magazine, one page of a notebook, and one page of a diary. 50. A direct mail, an invoice, a mailed article, a home delivery or a newspaper in which the paper-like medium according to claim 35 or 39 is enclosed. 51. An advertisement, book, magazine or newspaper to which the paper-like medium according to claim 35 or 39 is attached, inserted or sandwiched. 52. A restaurant, a theater, a movie theater, a hotel, an inn, a station, which is provided with a paper medium stand for distributing the paper medium according to claim 35 or 39, or for having the paper medium freely taken home. Department stores, boutiques, beauty salons. 53. A bookstore, a record shop, an internet cafe, a bento shop, a game center, in which a paper medium stand for distributing the paper medium according to claim 35 or 39, or having the paper medium freely taken home is installed. ,
Amusement park, airport, concourse, supermarket, convenience store, gas station, barber shop, esthetic salon, nail salon, massage shop, video shop, karaoke box, or general store. 54. A restaurant, a theater, a movie theater, a hotel, an inn, in which a paper medium container for distributing the paper medium according to claim 35 or 39, or having the paper medium freely taken home, is installed. Stations, department stores, boutiques, beauty salons. 55. A bookstore, a record shop, in which a paper medium container for distributing the paper medium according to claim 35 or 39, or having the paper medium freely taken home, is installed.
Internet cafe, bento shop, arcade, amusement park, airport, concourse, supermarket, convenience store, gas station, barber shop, esthetic salon, nail salon, massage shop, video shop, karaoke box, or general store. 56. A portable tissue, a cigarette, a chewing gum, a confectionery, a pet beverage, a canned beverage, alcoholic beverages or a box lunch, which is enclosed or attached with the paper-like medium according to claim 35 or 39. 57. A product in which the paper-like medium according to claim 35 or 39 is enclosed or attached. 58. The paper medium according to claim 35 or 39, wherein the paper medium is distributed in a hotel, an inn, a passenger plane, a ship, or a bus and a taxi. 59. A paper-like medium automatic distribution device for distributing the paper-like medium according to claim 39, wherein the check substance applied to or affixed to the paper-like medium and recorded on the paper-like medium. A plurality of patterns of a combination of the third information and the fourth information are prepared, and a paper medium storage unit that stores the paper medium of the combination pattern, and a person who wants to obtain the paper medium. And a pattern selection unit for selecting a desired combination of paper-like media from a plurality of combinations of patterns, and a paper-like medium automatic distribution device. 60. A paper-like medium automatic distribution device according to claim 59, wherein a first attribute information acquisition unit for acquiring first attribute information which is personal information of the user, an installation location of the device and the selection are performed. A device-specific information storage unit that stores device-specific information that is information including a time, and a pattern selection information acquisition unit that acquires pattern selection information that is information of a pattern of a combination selected by the pattern selection unit; First attribute information acquired from the first attribute information acquisition unit,
Device individual information acquired from the device individual information storage unit in the previous term,
The pattern selection information acquired from the pattern selection information acquisition unit, a first user information storage unit that stores first user information that is information that associates the pattern selection information, and the first user information storage unit that acquires the first user information. 60. The paper-like medium automatic distribution device according to claim 59, further comprising: a first user information transmission unit that transmits one user information. 61. The first attribute information is any one or two or more of the user's name, age, sex, address, or telephone number.
A paper-like medium automatic distribution device described in 0. 62. The automatic paper-medium distribution apparatus according to claim 60, wherein the first attribute information acquisition section acquires the first attribute information by causing the user to select and input an answer to a question. . 63. The paper-like medium automatic distribution device according to claim 59, further comprising: a fee collection unit for obtaining billing information via a portable terminal which is a portable information terminal; and a billing information obtained from the fee collection unit. A second attribute information acquisition unit that acquires second attribute information that is personal information of an owner who owns the mobile terminal; and a device individual information storage unit that stores the device individual information, and A pattern selection information acquisition unit that acquires pattern selection information, and second attribute information acquired from the second attribute information acquisition unit,
A second user information storage unit that stores second user information, which is information that associates the device individual information acquired from the device individual information storage unit with the pattern selection information acquired from the pattern selection information acquisition unit, 60. The paper-like medium automatic distribution device according to claim 59, further comprising: a second user information transmission unit that transmits the second user information acquired from the second user information storage unit. 64. The second attribute information is any one or more of the owner's name, age, sex, address, or telephone number.
The automatic distribution device for the paper-like medium described.