JP2002367039A - Sales promotion campaign management system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system which manages a sales promotion campaign through a network. SOLUTION: This system comprises a receipt where a unique identification code generated at random is printed as a campaign ID, a user's portable telephone with a browser function, a radio base station, a packet network, a web connection service center, and a sales promotion campaign management center. Here, the sales promotion campaign management center comprises a campaign operating server and a data analyzing server.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[Industrial applications] A system for improving the efficiency of sales promotion campaigns.

[0002]

2. Description of the Related Art Conventionally, when conducting a sales promotion campaign at a chain store such as a convenience store, participating stores distribute a booklet or application card on which a list of target products is printed to users, and a certain amount of purchase price and target products are provided. For example, a user distributed a campaign application sticker every time the user purchased the product, and collected the sticker, pasted it on a predetermined mount, and mailed the application. In carrying out such a campaign, the secretariat that runs the campaign has a large operating cost such as production of application mounts and booklets, acceptance of applications, counting, lottery of winners, shipping of campaign prizes, It was troublesome for the user to collect the stickers, obtain a predetermined backing sheet, attach the stickers, and mail them.

If the secretariat functions such as various sales promotion campaigns performed by various manufacturers as described above and all the work involved in the participation and application of users can be performed through a network such as the Internet, the cost will be large. It is possible to extract detailed marketing data that is cross-tabulated in relation to the user attribute and the purchase attribute (purchased product, purchase price, purchase participating store), which has been practically difficult to reduce.

[0004]

SUMMARY OF THE INVENTION As described above, a system for managing a sales promotion campaign is provided via a network, and a mobile phone with a browser function which has exploded recently and a browser such as an L-mode which has recently started service have been provided. It is an object of the present invention to be able to accept applications for a sales promotion campaign from a fixed telephone with a function, a television with an Internet function, and a conventional personal computer.

[0005] In addition, as in the system of the present invention, it is difficult for the user to know the application status during the campaign and the individual user accesses his / her own campaign participation status (such as the current campaign point registration status) at any time. A system that can be known has been eagerly awaited.

[0006]

Means for Solving the Problems In order to solve the above-mentioned problems, the present inventors have conducted intensive studies and have taken the following means.
That is, in a system in which a campaign management center connected to a network is provided, and the campaign management center is accessed via the network to manage data of users who have applied for the campaign, 1) personal information of users who have applied for the campaign 2) generating means for generating a campaign ID to be used for the campaign; 3) when the user purchases a product at a campaign participating store, writes the campaign ID on a receipt that the participating store gives to the user; Issuing means for issuing; 4) the user inputs the campaign ID
D input means, 5) ID recording means for recording the inputted campaign ID in association with the personal information of the user, 6) Point storing means for storing predetermined campaign points for each user when the campaign ID is inputted. 7) notification means for notifying the user of at least one information selected from the accumulated points and campaign information related to the points; 7) predetermined arithmetic processing on data obtained by the respective means of 2) to 6) And a data generating means for generating desired processing data. A configuration including the above means is adopted.

[0007] The campaign ID may use a unique identification code randomly or discretely generated by predetermined arithmetic processing.

[0008] Further, the campaign ID may be set as an identification code generated in association with at least one selected from the purchased product, the purchase price, and the participating store.

A campaign ID confirming means for confirming whether or not the campaign ID is formally generated based on the campaign ID and input data including personal information of a user who has entered the campaign ID. In the case where the campaign ID confirming means confirms that the campaign ID has been formally generated, the campaign points included in the campaign ID may be accumulated in the corresponding user in the point accumulating means. .

[0010] In the writing means of the present invention, the campaign ID is written on the receipt as a code readable by an optical reader, and in the ID input means, the user inputs the campaign ID by reading it into the optical reader. And the possibility of unauthorized input may be reduced.

[0011] This optical reader is incorporated in the POS cash register of the store, and the campaign ID is set to P at the time of product purchase.
Input from the OS register is efficient and reliable.

[0012] Sales price information of a store may be embedded in the campaign ID. It is efficient to refer to this when giving campaign points to users according to the purchase price. Or campaign ID
The campaign points may be given to the user by referring to at least one selected from the purchased merchandise, the purchase amount, and the purchase participating store associated with.

[0013] The campaign point may be a coupon point that can be used to purchase a product at a participating store that hosts the campaign. Further, when the campaign points are determined by performing predetermined arithmetic processing on the information included in the inputted campaign ID, the user attributes and purchase attributes (purchased products,
Points that match the purchase amount and purchase participating stores) can be given, which is convenient.

Further, when the campaign points are displayed after the predetermined game is displayed to the user, the waiting time until the point display may be effectively used. This game is desirably at least one game selected from roulette, slot machines, and dice.

The display of the game and the display of the campaign points may be displayed on the display of the POS terminal, or may be displayed on the display of the browser terminal used by the user for access.

In the campaign, when the right to apply for a predetermined prize is given to the corresponding user according to the acquired campaign points, the user includes a prize specifying means for specifying the desired prize, and the user specifies and inputs the desired prize. What is necessary is just to comprise.

[0017] In the above-mentioned registration means, a personal ID is given to the user who has applied, and when the registered user accesses the campaign management center, an authentication means for performing user authentication using the personal ID is provided. It should be provided. By doing so, the user who has registered once can save the trouble of inputting personal information again, which is efficient.

In accessing the campaign management center, the user may use at least one browser terminal selected from a mobile phone having a browser function, a fixed telephone, a television, and a computer.

The network used in the present invention is desirably at least one selected from a mobile phone network, a public line, a dedicated line, and the Internet.

It is desirable that the above-mentioned notification be made by displaying a browser on the browser terminal that has accessed the campaign management center and transmitting an e-mail.

The browser terminal used by the user in the present invention has a terminal ID, and the user may be authenticated by the terminal ID.

It is preferable to include a questionnaire means for displaying a questionnaire to a user who has accessed the campaign management center and acquiring a response from the user. In the case where the user who has accumulated the campaign points is given the right to apply for a predetermined prize, the display of this questionnaire may be effective when the user applies for the predetermined prize, and the answer to the questionnaire is increased. .

Further, the processed data generated by the system of the present invention includes an applicant total data, a prize winner list, an attribute total data included in the personal information, and a campaign ID.
The purchase attributes (purchased item, purchase amount,
It may be at least one selected from (i.e., at least one selected from the purchase participating stores) different aggregated data, aggregated data of answers to the questionnaire, and application status data during the campaign period.

[0024]

DESCRIPTION OF THE PREFERRED EMBODIMENTS

[Embodiment 1] Hereinafter, a more detailed description will be given with reference to the drawings. FIG. 1 shows the overall configuration of the first embodiment of the present invention.
A receipt 100 is issued at the POS register 102 of the campaign participating store. A unique identification code 100 (id) discretely created as a campaign ID for the campaign is printed below the receipt. 101
Is a mobile phone with a user's browser function.

Here, it is assumed that a mobile phone compatible with NTT DOCOMO's i-mode is adopted.
-A Sky-compatible mobile phone, AU's EZ-Web-compatible phone, or a similar web connection service that will be launched in Europe and elsewhere.

Reference numeral 103 denotes a wireless base station of a carrier that provides a mobile phone service.
It is connected to the web connection service center 105. In this embodiment, the web connection service center 105 is connected to the Internet or a dedicated line, and is connected to the NTT.
Use the i-mode center connected to the official site registered by DOCOMO. Here, the configuration is such that the sales promotion campaign management center 106 is connected via a dedicated line. Here, the sales promotion campaign management center 106 is the official site, and the connection to the i-mode center is via a dedicated line. However, the configuration of the present invention is not limited to this. There may be.

Reference numeral 107 denotes a campaign management server, which manages all functions such as a secretariat function related to a sales promotion campaign described below. Reference numeral 108 denotes a data analysis server which analyzes and generates data such as marketing data described below and a winner list of a sales promotion campaign. These two servers are connected by a LAN, and exchange data. POS Center 1
09 manages the POS cash register 102 and 107 is connected to a campaign management server for exchanging data.

FIG. 2 is a configuration diagram of the campaign management server 107. That is, CPU (Central Processing Unit)
201, storage unit 202, personal information database 203,
Campaign ID database 204, Campaign point database 205, Content database 2
06, a URL storage unit 207. The CPU, the storage unit, and the like that constitute the campaign management server are connected by a data bus 208.

The CPU 201 stores the first to fifth CGI scripts (209 to 213) stored in the storage unit 202.
Control program, questionnaire CGI script 215
And a process based on the communication control program 216. The game Java applet 214 similarly stored is downloaded to the user terminal and executed by the CPU of the user terminal in response to a call from the browser of the user terminal.

The storage unit 202 has a ROM (Read Only Me
mory).

The first CGI script 209 executes a process for generating a hypertext for generating a screen as shown in FIG.
01 is executed. On the user registration screen, in the case of a user who has already been registered, enter the already acquired personal ID in the personal ID input field 301 and enter a “GO” button 302.
URL (Uniform Resou) attached to the tag in which
rce Locatore) from the URL storage unit 207. For the initial user who has not been registered, the name column 303, the residence column 304, the telephone column 305, the age column 306, the occupation column 307,
Fill in the preference column 308, hobby column 309, annual income column 310, spouse column 311, and child column 312, and click the "register" button 31.
URL (Uniform Res.) Attached to the tag in which
The CPU 201 causes the CPU 201 to execute a process of selecting ource Locatore) from the URL storage unit 207.

The second CGI script 210 causes the CPU 201 to execute a process of writing and updating the personal information data of the user input on the user registration screen in the personal information database 203. FIG. 4 shows an example of personal information data.

The third CGI script 211 causes the CPU 201 to execute a process of generating a hypertext for generating a screen as shown in FIG. 5 (hereinafter referred to as a campaign content screen). The campaign ID input registration screen displays the campaign ID written in the target product collected by the user in the campaign ID columns 501 to 504.
And add the URL (Uniform Resource Locatore) attached to the tag in which the "addition" button 505 is described
The CPU 201 executes a process selected from the RL storage unit 207.

The fourth CGI script 212 causes the CPU 201 to execute predetermined arithmetic processing on the campaign IDs input in the campaign ID columns 501 to 504 to generate campaign points.

The fifth CGI script 213 corresponds to FIG.
CPU 2 performs processing for generating a hypertext for generating a screen (hereinafter referred to as a prize application screen) as shown in FIG.
01 is executed. The "Apply" button 6
01 (Uniform R
e source Locatore) from the URL storage unit 207.

The game Java applet 214 is downloaded in response to a call of the user's mobile phone, and executes processing for operating a slot machine game as shown in FIG. 7 on the display unit of the user's mobile terminal. To run. At the end of the game operation, the generated campaign points are shown.

The questionnaire CGI script 215 has a screen as shown in FIG. 8 (hereinafter referred to as a questionnaire screen).
Processing to generate hypertext for generating
Cause the PU 201 to execute. In the questionnaire screen, the answer to the question to the user is entered in the columns 801 to 804, and the URL attached to the tag in which the “forward” button 805 is described
(Uniform Resource Locatore) in the URL storage unit 20
7 is executed by the CPU 201.

The communication control program 216 is executed by the CPU 20
Various screens and campaign points generated by 1,
Alternatively, the CPU 201 transmits a Java applet stored in the storage unit 202 to the user's mobile phone.
To run. In addition, personal ID and campaign ID received from the user's mobile phone, personal information for registration,
It receives responses to questionnaires, receives URLs transmitted in response to actions on various buttons, and outputs to CPU 201 instruction information for executing a CGI script specified by the received URLs. Alternatively, a process for exchanging data with the data analysis server 107 is executed.

The personal information database 203 stores personal information as shown in FIG.
Is stored in association with. Further, the campaign ID database 204 stores the campaign ID of the campaign target product in association with the purchase attribute information. FIG. 9 shows an example of the stored data.

The point database 205 stores the campaign points acquired by the user in association with the personal ID and the addition history of the points and the campaign ID used for the application.

The contents database 206 stores contents related to a sales promotion campaign for transmitting a contents page in response to a call from a user's mobile phone.

FIG. 10 is a configuration diagram of the data analysis server 107. That is, the CPU (Central Processing Unit) 10
01, storage unit 1002, winner list database 10
03, intermediate total data database 1004, marketing data database 1005, input / output device 10
06. The CPU, the storage unit, and the like constituting the data analysis server are connected by a data bus 1007.

The CPU 1001 executes processing based on the programs (1008 to 1014) stored in the storage unit 1002.

The storage 1002 is a ROM (Read Only Me
mory).

The winner lottery program 1008 is executed by the CPU
According to 1001, a predetermined calculation process is performed on the data in the personal information DB 203 in the campaign management server 106 to generate a winner list, and the winner list database 10
03 is executed.

The analysis program a 1009 is executed by the CPU 10
In step 01, a process of referring to the data in the personal information DB 203 in the campaign management server 106, performing a predetermined calculation process, generating an application status for each campaign prize as intermediate total data, and storing it in the intermediate total data database 1004 is executed. Let it.

The analysis program b1010 is executed by the CPU 10
By referring to the personal information DB 203, the campaign ID DB 204, and the point DB 205 in the campaign management server 106, the distribution of the addresses of the users who have applied for the campaign is generated as a prefectural application number table, and further purchased at the time of application. The data obtained by summing up the number of applications for each product type for each prefecture is generated by a predetermined arithmetic processing, and a marketing data database 1005 is generated.
To execute the process to be stored.

Here, as the marketing data, the distribution of the addresses of the users who have applied for the campaign is generated by a table of the number of applications for each prefecture and the number of applications for each type of product purchased at the time of application for each prefecture. However, the marketing data generated in the present embodiment is not limited to this.

The questionnaire totalizing program 1011 is a program
PU1001, the campaign management server 106
Calculation processing for summarizing the questionnaire responses by age by referring to the answer to the questionnaire stored in the personal information DB 203 and the "age" of the attribute data, and further calculating the questionnaire total data generated by this calculation processing in the marketing database The processing to be stored in 1005 is executed.

The communication control program 1012 is executed by the CPU 1
By means of 001, a process for exchanging data with the campaign management server 106 and a process for exchanging data with the outside (not shown) are executed.

The input / output control program 1013 includes a CPU
In step 1001, a process for executing the input for instructing the above-described analysis and totaling and outputting the generated various totaling data and the analyzed marketing data is executed.

The ID confirmation program 1014 is executed by the CPU 1
In step 001, a process of checking the personal ID and the campaign ID input by the user with reference to the personal information database 203 and the campaign ID database 204 is executed.

Next, the operation of the system of this embodiment will be described with reference to a flowchart.

FIG. 11 is a flowchart of a procedure for generating a campaign ID and writing it on a receipt at a POS register of a campaign participating store. In an input step 1101, a user who is a customer of a store participating in a sales promotion campaign has a POS cashier settle the purchased merchandise. Next, in a generation step 1102, a unique identification code is generated for the campaign ID using a known random number generation program. In issuance step 1103, the generated campaign ID is written on the receipt and passed to this user.

In registration step 1104, the purchased product described in the receipt targeted for the sales promotion campaign,
The campaign ID is registered in the campaign ID database 204 in association with the purchase amount and the purchase shop.

FIG. 12 is a flowchart of the operation in which the sales promotion campaign is operated. User registration step 1
In 201, a user who wants to apply for a campaign accesses a predetermined sales promotion campaign homepage with his / her i-mode compatible mobile phone. FIG. 3 described above is the top page. Here, the user of the initial access writes personal information in the personal information fields (303 to 312) and clicks a “register” button 313 to register the personal information.
Is given. The registered user inputs the registered personal ID in the personal ID column 301 and clicks a “GO” button. Here, the personal ID is given to the registered user, but the present invention is not limited to this, and the carrier of the mobile phone (in this embodiment, NTT DOCOMO) writes the information in the memory of the mobile phone. The unique ID may be registered. If the unique ID of the terminal is used, it is possible to automatically refer to the memory unit at the time of access, perform user authentication, and reduce user operations.

Next, campaign ID input step 12
At 02, the user enters the campaign ID described on the receipt received at his purchase.
Here, even if the malicious user appropriately inputs the campaign ID, it is extremely unlikely that the malicious code matches the randomly generated discretely existing code.
In the D confirmation step 1203, the campaign ID is checked with reference to the campaign ID database 204, and the process does not proceed to the next step.

When the campaign ID confirmation step 1203 is cleared, a campaign point generated in accordance with the inputted campaign ID is given in the point addition step 1204, and the point database 205 is provided.
Is accumulated in At this time, the campaign points are
Is displayed after the slot machine game shown in (1) is displayed, so that the point generation time can have both the effect of making the user recognize that the system is operating and the effect of amusement. If the total of the accumulated points is 200 points or more, the process can proceed to the next step.

In the questionnaire step 1205, a questionnaire screen as shown in FIG. 8 is displayed on the user's mobile phone, and after answering the questionnaire, the user can proceed to the next step. The answer to the questionnaire is stored in the personal information database 203 in association with the user's personal ID.

In the application step 1206, a prize application screen as shown in FIG. 6 is displayed on the user's mobile phone, and the user can apply by selecting an “apply” button 601. When there are a plurality of prizes, the desired prizes are switched and designated by selecting them with a “Previous” button or a “Next” button. Data on the application is stored in the personal information database 203
Is stored in association with the user's personal ID.

At the lottery step 1207, a lottery is performed by the winner lottery program 1008, and a winner list is created. These work instructions are issued by the sponsor or the campaign organizer by inputting an operation command from the input / output device to the data analysis server 107 after the end of the sales promotion campaign period. The lottery results are stored in the winner list database 1003.

In the prize awarding step 1208, a prize is sent, a product award ceremony and the like are performed according to the winner list, and the prize is awarded to the winner. These operations are performed by the sponsor or the campaign organizer after the promotion campaign period ends.

FIG. 13 is a flowchart of an operation for generating intermediate aggregate data, marketing data, and the like generated as necessary in a sales promotion campaign.
The generation of these data is mainly performed by the data analysis server 1
07.

In an instruction input step 1301, an operation instruction is input from the input / output device 1006 to the data analysis server 107 by the sponsor or the organizer of the campaign. Here, the type of data and the output form required can be specified. Although not shown, the input / output device is a keyboard, a mouse, or the like, and may be a touch panel or a voice input device.

In the calculation step 1302, the database (203 to 203) constituting the campaign management server 106 according to the type of data specified in the previous step.
206) and store the data stored therein in the storage unit 1
CPU 100 according to the program stored in CPU 100
1 executes predetermined arithmetic processing to generate machining data.

In the synthesizing step 1303, the hypertext for generating the data display screen according to the output form specified in the previous step is synthesized.

In an output step 1304, designated output such as displaying a data display screen on a monitor is executed.

In this way, it is possible to grasp the cross-tabulation data and the application status in real time, which were practically impossible with the conventional method, and it is possible to efficiently measure the effect of the sales promotion campaign and perform marketing. .

[0069]

[Embodiment 2] FIG. 14 shows the overall configuration of a second embodiment of the present invention. This embodiment is a modification of the first embodiment, and the parts described in the first embodiment will be omitted, and the description will focus on the modified parts. A receipt 1400 is issued at a campaign participating store. On the surface of the receipt,
A unique identification code 1400 (id) randomly created as a campaign ID for the campaign is converted into a bar code and printed. Although a bar code is employed here, a two-dimensional code or the like may be used as long as the code can be read by an optical reading device described later. Reference numeral 1401 denotes a mobile phone with a browser function of the user. Here, NTT
A mobile phone compatible with DOCOMO i-mode is adopted.

Reference numeral 1402 denotes a PO of a sales promotion campaign participating store.
The S cash register is provided with an optical reader and can read a bar-coded campaign ID. The POS terminal is connected to a POS center 1409 described later via a private network. Although only one POS register is shown here for the sake of simplicity, it is clear that there are a plurality of POS registers.

Reference numeral 1403 denotes a wireless base station of a carrier that provides a mobile phone service, and is connected to a web connection service center 1405 via a packet network 1404. Here, as the web connection service center 1405, the i-mode center of NTT DOCOMO is used, and connection to the official site registered with NTT DOCOMO is made through connection to the Internet or a dedicated line. Here, the configuration is such that the sales promotion campaign management center 106 is connected via a dedicated line.

Reference numeral 1407 denotes a campaign management server which manages all functions such as the secretariat function related to the sales promotion campaign as described in the first embodiment. A data analysis server 1408 analyzes and generates the same marketing data as described in the first embodiment and data such as a winner list of a sales promotion campaign. These two servers are connected by a LAN, and exchange data.

Reference numeral 1409 denotes a POS center, which is connected to the sales promotion campaign management center 1406 via a dedicated line.

Next, the operation of the system of this embodiment will be described with reference to a flowchart.

FIG. 15 is a flowchart of a procedure for creating a campaign ID and writing the campaign ID in the campaign target product. In the input step 1501, a user who is a customer of a store participating in a sales promotion campaign has a purchase merchandise settled at a POS register. Next, in a generation step 1502, a unique identification code is generated as a campaign ID using a known random number generation program. In the issuing step 1503, the generated campaign ID is converted into a barcode and printed on the above-mentioned receipt.

In registration step 1504, the campaign ID is registered in the same campaign ID database as in the first embodiment in association with the type of merchandise purchased in the sales promotion campaign, participating stores, and the purchase price.

FIG. 16 is a flowchart showing the operation of the sales promotion campaign. User registration step 1
In 601, a user who wants to apply for a campaign accesses a predetermined sales promotion campaign homepage with his / her i-mode compatible mobile phone. FIG. 17 shows the top page. Here, the user of the initial access writes personal information in the personal information column and clicks a “register” button 1701 to register, and an ID card in which a personal ID is described is mailed to the user.

Next, campaign ID input step 16
In 02, when a user purchases a product at a campaign participating store, the campaign ID barcode described on the issued receipt is read by the optical reading device of the POS register. At this time, the above-described ID card is presented, and the personal ID is also input.

In an additional point step 1603, the campaign points generated according to the inputted campaign ID are given and stored in the same point database as in the first embodiment. If the total of the accumulated points is 200 points or more, the process can proceed to the next step. If the user wants to know his or her accumulated points, he enters his / her personal ID from his / her mobile phone and accesses the homepage of the sales promotion campaign.
The browser can display and check the accumulation point screen as shown in (1).

In the questionnaire step 1604, an e-mail displaying a questionnaire screen as shown in FIG. 8 is transmitted to the user's mobile phone, and after entering and replying to the questionnaire, the user can proceed to the next step.
The answers to the questionnaire are stored in the same personal information database as in the first embodiment in association with the user's personal ID.

In the application step 1605, an e-mail displaying a prize application screen as shown in FIG. 6 is transmitted to the user's mobile phone, and the application mail can be transmitted by selecting an “apply” button 601. Data on the application is stored in the same personal information database as in the first embodiment in association with the user's personal ID.

In the lottery step 1606, the first embodiment
A lottery is performed by the same winner lottery program as described above, and a winner list is created. These work instructions are given by the sponsor or the campaign organizer by inputting an operation command from the input / output device to the data analysis server 1408 after the sales promotion campaign period ends. The lottery results are stored in the winner list database as in the first embodiment.

In the prize giving step 1607, a prize is sent, a product giving ceremony and the like are performed according to the winner list, and the prize is given to the winner. These operations are performed by the sponsor or the campaign organizer after the promotion campaign period ends.

[0084]

According to the present invention described above, a system for managing a sales promotion campaign is provided via a network, such as a mobile phone with a browser function which has exploded recently and an L mode which has recently started service. You can apply for a sales promotion campaign from a landline phone with a browser function, a TV with an Internet function, or a conventional personal computer. Furthermore, it is possible to drastically reduce costs in sales promotion campaigns and extract detailed marketing data aggregated by user attributes and product attributes (shipping time, shipping area, product type), which were practically difficult in the past. .

Further, the campaign organizer can grasp in real time the application status during the campaign, which was difficult for the organizer of the campaign to know in the past, and the individual user can check his / her own participation status (such as the current accumulation of campaign points). You can always access and know.

[Brief description of the drawings]

FIG. 1 is an overall configuration of a first embodiment.

FIG. 2 is a configuration diagram of a campaign management server 106.

[Figure 3] User registration screen

FIG. 4 personal information data

[Figure 5] Campaign content screen

[Figure 6] Prize application screen

FIG. 7 is a slot machine game.

[Fig. 8] Questionnaire screen

FIG. 9: Product information data

FIG. 10 is a configuration diagram of a data analysis server 107.

FIG. 11 is a flowchart for creating and writing a campaign ID.

FIG. 12 is a flowchart for creating and writing a campaign ID.

FIG. 13 is a flowchart of processing data generation.

FIG. 14 is an overall configuration of a second embodiment.

FIG. 15 is a flowchart for creating and writing a campaign ID.

FIG. 16 is a flowchart for creating and writing a campaign ID.

[Figure 17] Sales promotion website image

FIG. 18 is a storage point screen

Claims (22)

[Claims] Claims: 1. A system for providing a campaign management center connected to a network and managing data of users who have applied for the campaign by accessing the campaign management center via the network. 1) Users who have applied for the campaign 2) generating means for generating a campaign ID to be used for a campaign; 3) when the user purchases a product at a campaign participating store, the campaign ID is included in a receipt passed to the user by the participating store. Issuance means for writing and issuing the campaign ID. 4) The user inputs the campaign ID.
D input means, 5) ID recording means for recording the inputted campaign ID in association with the personal information of the user, 6) Point storing means for storing predetermined campaign points for each user when the campaign ID is inputted. 7) notification means for notifying the user of at least one information selected from accumulated points and campaign information related to the points; 7) predetermined arithmetic processing on data obtained by each of the above 2) to 6) And a data generation means for generating desired processed data. A sales promotion campaign management system comprising the above means. 2. The sales promotion campaign management system according to claim 1, wherein said campaign ID is a unique identification code randomly or discretely generated by a predetermined arithmetic processing. 3. The method according to claim 1, wherein the campaign ID is an identification code generated in association with at least one of a product purchased by the user, a purchase amount, and a participating store. Or the sales promotion campaign management system described in item 2. 4. A campaign ID confirming means for confirming whether or not the campaign ID is formally generated based on the campaign ID and input data including personal information of a user who has entered the campaign ID. When the campaign ID is confirmed by the campaign ID confirming means to be formally generated, the campaign points included in the campaign ID are accumulated in the corresponding user by the point accumulating means. The sales promotion campaign management system according to claim 1, 2 or 3. 5. The method according to claim 1, wherein the issuing means includes a campaign ID.
Is written on the receipt as a code readable by an optical reader, and in the ID input means, a user inputs a campaign ID by reading the campaign into the optical reader.
Sales promotion campaign management system described in 1. 6. The promotion campaign management according to claim 5, wherein the optical reader is incorporated in a POS cash register of the participating store, and the campaign ID is inputted from the POS cash register after purchasing the product. system. 7. The sales promotion campaign management system according to claim 1, wherein the purchase ID information of the user is embedded in the campaign ID. 8. Refer to at least one of the purchase amount information embedded in the campaign ID or the purchase item, the purchase amount, and the purchase participating store associated with the campaign ID to give the user a campaign point. Claim 1 characterized by the following:
Item 9, Item 3 or Item 7; 9. The campaign point according to claim 6, wherein the campaign point is a coupon point that can be used for purchasing a product at the participating store.
Promotion campaign management system described in section. 10. The sales promotion campaign management system according to claim 1, wherein said campaign points are determined by performing predetermined arithmetic processing on information included in said input campaign ID. 11. The sales promotion campaign management system according to claim 10, wherein said campaign points are displayed after displaying a predetermined game to a user. 12. The sales promotion campaign management system according to claim 11, wherein said predetermined game is at least one game selected from roulette, slot machine, and dice. 13. The display of the game and the display of the campaign points are display on a display of a POS terminal or display on a display of a browser terminal used by a user for access. Item 12. The sales promotion campaign management system according to Item 12. 14. A prize designating means for designating a prize desired by a user, wherein said user is provided with a right to apply for a predetermined prize according to the acquired campaign points in said campaign. Claims characterized by inputting
Sales promotion campaign management system described in 1. 15. The registration means assigns a personal ID to a user who has applied, and when the registered user accesses the campaign management center, a personal ID is provided.
2. The sales promotion campaign management system according to claim 1, further comprising an authentication unit for performing user authentication using D. 16. The patent according to claim 1, wherein said user uses at least one browser terminal selected from a mobile phone, a fixed telephone, a television, and a computer having a browser function when accessing said campaign management center. The sales promotion campaign management system according to claim 1 or 7. 17. The sales promotion campaign management system according to claim 1, wherein said network is at least one selected from a mobile phone network, a public line, a dedicated line, and the Internet. 18. The sales promotion according to claim 1, wherein the notification is performed by displaying a browser on the browser terminal that has accessed the campaign management center and transmitting an e-mail. Campaign management system. 19. The sales promotion campaign management system according to claim 16, wherein said browser terminal has a terminal ID and authenticates a user by said terminal ID. 20. The sales promotion campaign according to claim 1, further comprising a questionnaire means for displaying a questionnaire to a user who has accessed the campaign management center and obtaining an answer from the user. Management system. 21. The method according to claim 21, wherein when the user who has accumulated the predetermined campaign points is given a right to apply for a predetermined prize, the questionnaire is displayed when the user applies for the predetermined prize. Range 2
Sales promotion campaign management system described in item 0. 22. The processing data includes: applicant totaling data;
The prize winner list, total data for each attribute included in the personal information, total data for each attribute (at least one selected from the purchased product, the purchase amount, and the participating store) associated with the campaign ID, 21. The sales promotion campaign management system according to claim 1, wherein the sales promotion campaign management system is at least one selected from total data of answers to the questionnaire and application status data during a campaign period.