JP2002335514A - Cm providing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an effective commercial in response to interest of viewers by using digital broadcast, and determine broadcast charge based not on an indirect value such as a program rating but on the reliable commercial viewing. SOLUTION: A broadcasting station broadcasts in digital the commercial and information showing its contents. CM providing equipment receives and stores the broadcast, the switches and displays the commercial according to the input contents from a user. The number of times of display and the display time of the commercial are recorded as actual results of CM display, which are informed to the broadcasting station. It determines the broadcast charge corresponding to the actual results of the commercial display.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to a method for providing commercials using digital broadcasting.

[0002]

2. Description of the Related Art Conventionally, a television broadcast is used to insert a commercial between programs, in the middle of a program, or to introduce a product directly in a program to view the program. And offers commercials to a growing audience. The higher the rating of the program, the higher the rating of the commercial can be considered.The information provider, who sponsors the program, gives the broadcasting station a commercial fee based on the high rating of the program. In order to pay and provide efficient commercials, there is a tendency to desire commercials for programs with high program ratings.

[0003]

The conventional method of providing commercials is suitable for a large number of unspecified viewers to view a wide and shallow commercial. However, today's society is diversifying consumer preferences, so it is more efficient to provide commercials to those who are likely to be interested than to target unspecified majority, There is a problem that a commercial using the service cannot meet the needs. Conventionally, viewers have been limited to a certain extent depending on the broadcasting time zone and commercials suitable for the audience have been broadcast, but the viewing style has also changed due to factors such as the spread of VCRs. However, there is also a problem that the audience is not specified only in the broadcast time zone, such as when a program for young people at midnight is recorded and housewives watch it during the daytime.

[0004] As described above, it is a problem to be able to provide efficient commercials according to the interests of viewers by using broadcasting. At the same time, there is a problem that a broadcast fee is determined for reliable commercial viewing instead of the indirect value of the program rating.

[0005]

A broadcasting station digitally broadcasts a commercial (hereinafter, referred to as a CM) and information indicating the content thereof.

[0006] The CM providing apparatus of the present invention receives a broadcast, stores a CM in a temporary storage area, and according to a selection condition for determining what kind of CM to store, the CM stored in the temporary storage area. Is selected, and the selected CM is stored in a built-in storage device. For example, CM
Assuming that a broadcasting station broadcasts genre information of a CM as information indicating the content of the CM, the CM providing device can store only a CM of a specific genre.

[0007] Further, the CM providing device can set a CM to be displayed according to the contents of the input from the user,
When there is an input from the user, the CM is switched and displayed according to the content of the input.

At this time, the number of times and the display time of the displayed CM are counted and recorded as CM display results, and this is notified to the broadcasting station. The broadcast station determines the broadcast fee according to the CM display results.

[0009]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A first embodiment of the present invention will be described below with reference to FIG. FIG. 1 is a diagram showing an overall configuration of a CM providing method.

First, CM broadcasting will be described. The broadcasting station 121 uses the CM broadcasting device 122 to broadcast the CM stored in the broadcasting station commercial database 123. The CM display device 131 receives the broadcasted commercial by using the CM receiving function 132 and stores the commercial in the commercial DB 135 by the CM selection accumulation function 133. The CM to be broadcast is composed of data (CM) and a tag (CM information). If the condition 134 for selecting the CM to be stored is set, the CM selection condition 134
Is compared with the tag information and filtered, and then stored in the commercial DB 135. In this way, the CM is stored in the commercial DB 135.

Next, a description will be given of CM switching corresponding to a user input. The user makes an input using the input device 151. The input is received by the input receiving function 141, and the input content is analyzed by the use status analyzing function 142. By comparing the input content of the user with the CM display condition 143, the CM switching function 144 determines the CM to be displayed, reads the CM from the commercial DB 135, and
The display function 145 displays on the monitor 152. In this way, the CM according to the input is switched and displayed.

When a CM is displayed, the CM display count function 146 monitors how much of each CM has been displayed and stores it in the CM display result 147 as display result data. The data of the CM display result 147 is notified to the broadcasting station 121 periodically (for example, once a month), and the totalizing function 12
4, display results for each CM are totaled and display results DB1
25. Alternatively, the data of the CM display result 147 of the CM display device 131 is accessed from the broadcast station 121, and the broadcast station 121 collects and totals the display results. In this way, the broadcasting station 121 can grasp the display result of the CM.

The broadcasting station 121 notifies the information provider 111 of the display result for each CM, and the information provider 111 pays the broadcasting station 121 a broadcast fee according to the result.

As the display result of the CM, the total of the time and the number of times the CM has been displayed can be considered. Also, when the CM is an interactive CM, the reaction from the user to the CM is totaled. When the interactive service to the broadcast station 121 is provided, the reaction from the user to the both services is performed. The display results can be obtained by summing up. In addition to the reaction from the user to the CM, it is also possible to collect information such as what operation of the user led to the display of which CM. When a plurality of CM providing devices are installed at a plurality of places, more detailed information is analyzed by connecting information such as the installation location of the CM providing device, the customer class, and the use time with the display status of the CM. Information on the reaction to the CM can be obtained. In this way, it is also possible to use the reaction to the CM for marketing.

As for the notification of the display result from the CM display device 131 to the broadcasting station 121, an automatic notification using a dedicated line or a general telephone line can be considered. The notification from the broadcast station 121 to the information provider 111 is not essential, and may not be an automatic notification using a dedicated line or a general telephone line.

The broadcast fee paid by the information provider 111 to the broadcasting station 121 may be increased, for example, as the CM display time or the number of times of CM display increases, or when the information provider 111 reaches a predetermined request. , And may be paid on a piece-by-piece basis, such as paying an additional broadcast fee. The determination may be based on the content of the user's reaction information on the CM display device 131 regardless of the display time and the number of times of the CM. A method in which the display time and the number of times that can be displayed for a certain broadcast fee are set and the display is continued until the display time and the number of times reach the set value may be used.

[0017] A CM display fee corresponding to the display result may be paid from the information provider or the broadcasting station to the owner of the CM display device.

In addition, CM display results 14 on home appliances and cars, etc.
7 with a built-in CM display device,
By setting the CM selection condition 134 that accumulates M, it is possible to provide a function of displaying a company's own CM when using the product. When the manufacturer bears the function of displaying the CM, the user can purchase a home appliance, a car, and the like at a lower price than a product having the same function.

As described above, in an environment where a user can actually watch a commercial, displaying a CM suitable for a use situation enables efficient and effective CM display. In addition, the broadcasting fee can be determined according to the display result of the CM. Further, for example, if the broadcasting station is C
It is also possible to broadcast only M as a special channel and display a CM on the receiver side as appropriate according to the use situation.

[0020]

As a first effect of the present invention, the latest CM can be provided efficiently and effectively using digital broadcasting.

As a second effect of the present invention, it is possible to determine a broadcast fee for viewing or reacting to a CM.

As a third effect of the present invention, a user's CM
Can be analyzed and used for marketing the market.

[Brief description of the drawings]

FIG. 1 is an overall view of the present invention.

[Explanation of symbols]

111: Information provider, 121: Broadcasting station, 122: CM broadcasting device, 123: Broadcasting station commercial DB, 125:
Display results DB, 131: CM display device, 135: commercial DB, 147: CM display results, 152: monitor,
151: Input device

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04H 1/02 H04H 1/02 F H04N 7/16 H04N 7/16 C 17/00 17/00 Z (72 Inventor: Shigeru Hirahata 292, Yoshida-cho, Totsuka-ku, Yokohama-shi, Kanagawa Prefecture Inside Digital Media System Division, Hitachi, Ltd. Department F-term (reference) 5B075 KK07 ND20 PQ02 PR08 UU34 5C061 BB03 5C064 BB01 BC04 BC18 BC23 BC25 BD03 BD08 BD14

Claims (10)

[Claims] 1. A commercial providing method in which a broadcasting station receives a broadcast fee and digitally broadcasts a commercial in response to a commercial broadcast request from an information provider, wherein the receiving device receives and stores the commercial, and receives the commercial from the user. Selectively displaying commercials in response to the input of, and notifying the broadcast station of the displayed results as data, the broadcast station
A commercial providing method, comprising: totalizing the notified commercial display results; and determining a broadcast fee in accordance with the result of the commercial display results. 2. The CM according to claim 1, wherein the broadcast fee is determined by a display time of a commercial.
Delivery method. 3. The CM according to claim 1, wherein the broadcast fee is determined by the number of times the commercial is displayed.
Delivery method. 4. An apparatus according to claim 1, wherein, when a commercial that can be operated interactively is broadcast, the apparatus for receiving the broadcast stores the user's reaction, and displays the displayed commercial and the user's reaction to the commercial. A method for providing a commercial, comprising: determining a broadcast fee based on the basis. 5. A service station according to claim 1, wherein when a commercial which allows use of the interactive service to the broadcasting station is broadcast, the service center of the broadcasting station stores the reaction of the user,
A method of providing a CM, comprising: determining a broadcast fee based on a displayed commercial and a reaction of a user to the commercial. 6. The method according to claim 1, wherein the commercial is:
A CM providing method characterized by increasing a broadcast charge when a certain number of times are displayed during a certain period. 7. The method according to claim 1, wherein the commercial is:
A CM providing method characterized by increasing a broadcast fee when displayed for a certain period of time or more for a certain period. 8. The CM providing method according to claim 1, wherein a commercial is displayed more than a predetermined number of times at a predetermined broadcast fee. 9. The CM providing method according to claim 1, wherein the information provider pays a display fee for displaying the commercial to the owner of the apparatus displaying the commercial. 10. The method according to claim 1, wherein the broadcasting station pays a display fee for displaying the commercial to the owner of the apparatus displaying the commercial.
M provision method.