JP2002335221A - Cm providing device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To efficiently provide a commercial message(CM) not for a large number of unspecified persons but for persons seemed to be interested in. SOLUTION: A broadcasting station performs digital broadcasting of the CM and the information showing contents thereof. A CM providing device 110 receives broadcasting and stores the CM in an incorporated storage device 114. When a user performs any input to the CM providing device, corresponding to inputted contents, the CM is switched and displayed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an apparatus for providing commercials using digital broadcasting.

[0002]

2. Description of the Related Art Conventionally, a television broadcast is used to insert a commercial between programs, in the middle of a program, or to introduce a product directly in a program to view the program. There is a technique of providing commercials to viewers who are watching.

[0003]

According to the conventional method of providing commercials, commercials that are deeply related to the program can provide interesting commercials to the viewer, but generally, the commercials are closely related to the content of the program. Often no commercials are offered. Therefore, there is a problem that there are many commercials unrelated to personal interest, and efficient commercial broadcasting cannot be performed. Now that consumers' preferences are diversifying, it is more efficient to provide commercials to those who are likely to be interested than to target unspecified majority, Providing commercials is an issue.

[0004]

A broadcasting station digitally broadcasts a commercial (hereinafter, referred to as a CM) and information indicating the content thereof.

[0005] A CM providing apparatus according to the present invention receives a broadcast, stores a CM in a temporary storage area, and sets the CM stored in the temporary storage area in accordance with a selection condition for determining what kind of CM to store. Is selected, and the selected CM is stored in a built-in storage device. For example, CM
If the broadcasting station broadcasts the genre information of the CM as information indicating the content of the CM, the CM providing device stores only the CM of a specific genre.

[0006] Further, the CM providing device can set a CM to be displayed according to the contents of the input from the user,
When there is an input from the user, the CM is switched and displayed according to the content of the input.

[0007]

FIG. 1 is a diagram showing the overall configuration of a CM providing apparatus. First, the accumulation of CM will be described. The CM broadcasting device 101 of the broadcasting station has the CM broadcasting function 10
2 is used to broadcast a CM in the broadcast station commercial database 103. In the CM display device 110, the CM reception function 111 receives a broadcast, and the CM selection and accumulation function 112 selects a CM that meets the CM selection condition 113 and stores it in the commercial DB (database) 114. C to be broadcast
M includes data (CM) 202 and tag (CM information) 203 as shown in FIG. For example, assuming that one of the components of the tag has a genre, the CM selection condition 113 specifies a specific genre, and only commercials relating to “genre: music” and “genre: sports” are stored in the commercial DB 114. be able to.

Next, a description will be given of CM switching corresponding to a user's input. The user makes an input using the input device 121. The input is received by the input receiving function 118, and the input content is analyzed by the use status analyzing function 117. By comparing the input content of the user with the CM display condition 119, the CM to be displayed by the CM switching function 116 is determined,
The CM is read from the commercial DB 114, and the CM display function 115 displays the CM on the monitor 120. In this way, the CM can be switched and displayed according to the input.

FIG. 2 is a diagram showing an example of a commercial A201. The CM includes data 202 and a tag 203. This CM is a commercial of a new song released by a certain artist XX band.
11 shows an example of a tag.

FIG. 3 shows an example of a digital music vending device 301 having a CM display device built therein. A user can purchase music by inserting a data download card into this device. Here, the user selects a song to purchase.

FIG. 4 shows a screen example of the apparatus after the user selects the purchase button in FIG. Since the user purchased a song in the XX band, a commercial for a new song in the XX band is displayed.

FIG. 5 is a flow chart showing the switching of CM display in FIGS. 3 and 4. From the broadcasted CM,
"Genre: Music" according to the CM selection condition 113
A commercial corresponding to "Sponsor: XX Company, XX Record, @Music" is selected and commercial DB1
14 are stored. Since the CM display condition 119 is “new song commercial of the purchased artist”, if the user purchases a song in the xx band, a new song commercial in the xx band is displayed.

[0013] In this way, the CM corresponding to the input is displayed. Digital music sales device 301 with a built-in CM display
Is provided with an area in which an appropriate CM is always displayed, and when there is an input, the CM may be switched and displayed.

[0014] CM display device 1 on a public digital kiosk
Although the embodiment has been described as having a built-in 10, it may be built in a home receiver.

It is also possible to incorporate the CM display device 110 in home electric appliances other than the television receiver. For example, CMs related to food are stored in a microwave oven with a monitor, and displayed during cooking, so that product information suitable for the user's behavior can be provided. The product information of the laundry detergent may be stored in the washing machine.

In addition, the karaoke system incorporates a CM display device 110 to provide a CM corresponding to the karaoke music selected by the user, or to link with a cashier at a convenience store to relate to a product purchased by a customer. A commercial related to a product may be displayed on a monitor placed beside a cash register.

As described above, by storing only necessary CMs among broadcasted CMs and displaying appropriate CMs from among the stored CMs in response to user input,
CMs that are interesting for users can be easily viewed, and CMs that are efficient for CM providers
Delivery can be realized. In addition, commercials can be easily updated using general broadcasting.

[0018]

As a first effect of the present invention, a commercial broadcasted to an unspecified majority can be provided to consumers who are considered to be more interested in commodities. Users will be able to easily watch commercials that interest them.

As a second effect of the present invention, commercials that have already been broadcast can be viewed as they are without requiring new equipment on the broadcast station side, so that commercials can be effectively used. effective.

Further, there is an advantage that the latest commercial can be always provided by sequentially adding and updating newly broadcasted commercials without updating the commercial for each device.

[Brief description of the drawings]

FIG. 1 is an overall view of the present invention.

FIG. 2 is a diagram showing a data structure of a commercial to be broadcast.

FIG. 3 is a diagram showing an example of a screen on which a user of a digital music sales device with a built-in CM providing device to which the present invention is applied selects a song to be purchased.

FIG. 4 is a diagram showing an example of a screen displaying a new song commercial of a purchased artist in a digital music sales device with a built-in CM providing device to which the present invention is applied.

FIG. 5 is a diagram showing an overall flow of the present invention.

[Explanation of symbols]

101: CM broadcasting device, 103: commercial DB for broadcasting station, 110: CM display device, 113: CM selection condition,
114: Commercial DB, 119: CM display condition, 1
20: monitor, 121: input device

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04N 7/035 (72) Inventor Shigeru Hirahata 292 Yoshidacho, Totsuka-ku, Yokohama-shi, Kanagawa Prefecture Hitachi, Ltd. Digital Media System Division (72) Inventor Kunihiro Yanagi 890 Kashimada, Saiwai-ku, Kawasaki City, Kanagawa Prefecture F-term (Reference) 5C025 AA01 AA30 BA25 BA27 BA28 CA02 CA09 CB10 DA01 DA05 DA10 5C053 FA20 FA23 FA27 GB06 HA29 KA04 KA05 LA06 5C063 AA01 AB03 AB07 AC01 AC10 CA23 CA29 CA36 DA01 DA03 DA07 DA13 DA13 EB39 EB50

Claims (3)

[Claims] 1. A CM for receiving and displaying a digital broadcast for broadcasting information accompanying a commercial together with the commercial
The providing device has means for storing commercials and information accompanying the commercials, means for analyzing input contents from a user, and means for selecting and displaying a commercial corresponding to the input contents from the stored commercials. C
M providing device. 2. The CM providing apparatus according to claim 1, further comprising conditions for selecting commercials to be stored, and means for storing commercials that meet the selection conditions. 3. The CM according to claim 1, further comprising a condition for selecting a commercial to be displayed according to the input contents of the user, and a means for displaying a commercial meeting the selection condition. Providing device.