JP2002330414A - Internet advertisement method and device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an Internet advertisement method and device that can realize mail advertisement to all terminals on which the JAVA (R) is installed. SOLUTION: The Internet advertisement method includes a step (1) of deploying information to be advertised into an AV information file, a step (2) of encoding and compressing the AV information file by the vector quantization technology, a step (3) of setting parameters to be able to apply video streaming to the compressed file, a step (4) of applying parameter processing to the compressed file for control by a Web server side, and a step (5) of executing an HTTP(Hyper Text Transfer Protocol) streaming by the Web server to respond to a request by a user side. Thus, the Internet advertisement device adopting the method can realize an environment where the HTTP streaming used for browsing a home page or the like allows users to browse home pages on the Internet.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an Internet advertisement, and does not use the MPEG compression technique conventionally used for moving picture compression but uses a compression scheme using a vector quantization coding scheme. By using streaming technology based on JAVA servlet, which does not require a streaming server, which is indispensable when performing conventional video streaming, Internet advertisement using video and JAVA that have been unavailable until now, and JAVA
And advertising for all terminal devices in which is embedded.

[0002]

2. Description of the Related Art Video streaming technology is a technology related to moving images.
It is called a ts group and is generally known by an abbreviation called MPEG. Although it is not the compression standard itself, it is actually used to mean the compression standard itself, and compresses both video and audio.

At present, four compression standards have been created, MPEG1, MPEG2 and MPEG, respectively.
3. It is called MPEG4 and is distinguished. At present, the format used on the Internet is MPE
G4 is common.

[0004] The format of MPEG4 is mainly T
It has been established for ultra-low bit rate lines such as V-phones, and is intended for use at data rates of 4800 to 64000 bps. The image size is 176X144
Up to X10fps.

[0005] Unlike the conventional MPEG technology, MPEG4 introduces concepts such as fractal compression, morphing, and modeling. These concepts were developed as a system that allows you to transfer video in real time without having to download files,
It was completed as a video streaming technology.

[0006]

[0005] Conventional computer communication protocols include TCP / IP and HT.
There were three basic types, TP and FTP. However, the MPEG technology as a distribution method for moving images is concentrated on TCP / IP. However, since the protocol is the basis of the Internet, various problems are involved.

[0007] That is, the problem in using the video streaming in the conventional method is that the streaming is performed by TCP / IP, so that it is difficult to pass through a firewall installed by each company to maintain security. It was possible. For this reason, a problem arises when video streaming is performed for an unspecified number of people as in general advertisement.

[0008] In other words, in general companies and the like, in many cases self-defense using a firewall for the purpose of preventing illegal intrusion, video streaming advertisements for companies are not used in the case of TCP / IP. It was virtually impossible.

[0009] In the conventional video streaming technology, since reproduction is performed using a dedicated player and a plug-in, it is very difficult to realize video streaming that is directly inserted into a Web page. That is, an error screen appears for a user who does not have a plug-in. This makes it virtually impossible to make video streaming advertisements widely and generally available.

Therefore, it is desired by many companies to stream a moving image directly by a Web browser, but at present, it has not been realized yet. In addition, it is impossible to perform video streaming for devices that do not have an OS called embedded JAVA installed, and it is natural that video advertisements for these devices could not be distributed at all. It is.

The present invention relates to all PCs and OSs that can connect to the Internet for video streaming advertisements.
Is to be able to provide a video streaming advertisement to a mobile terminal in which JAVA is installed and Java is installed.

[0012]

The present invention does not use the TCP / IP protocol which is a conventional video streaming format.
HTTP used when browsing websites, etc.
By streaming, PCs placed in an environment where you can browse homepages on the Internet,
Web advertising by video was realized.

As a specific means for realizing the method, first, a coding method of vector quantization is used, and the point is that at a high frame rate, a minimum constant frame conversion is delayed even in an interactive language application. In the first embodiment, a low bandwidth data compression method targeted first was utilized.

FKD (FK Digital Inc. to which the present inventor belongs) utilized for quantizing a variable dimension vector
The video compression technique described above accurately controls the innumerable bits allocated to each frame by encoding the video frames to some extent, and as a result, can also accurately control the conversion delay. Therefore, the algorithm can be widely applied to other tasks,
Vector quantization (VQ) is an effective technique for data compression.

Here, the concept of CODE-BOOK will be described. CODE-BOOK means that, in order to return the encoded moving image data to an approximate value of the original moving image data, in the compressed file, together with the encoded data,
This is a data area stored as data composite information.
The divided screen area is called a block, and CODE-
The compression ratio can be changed by changing either one of BOOK and BOOK. However, if the compression ratio is to be made dynamically variable, a large number of CODE-BOOs corresponding to all blocks can be used.
A device that stores K and its size and a database server that operates it are required.

In the current MPEG compression, CODE-BO
The block size described in OK is constant and CODE
Since the block size does not change even if the number of BOOKs is increased, no matter how much the number is increased, the density with respect to the details does not change. When these blocks are defined, the total number of blocks is determined even if the encoding method is changed, so that the total compression amount does not change.

The alternative is the assigned CODE
Using several different block sizes, coded with BOOK. The quantization of the variable dimension vector operates in principle such that small blocks encode high detail areas while large blocks are used to encode low detail areas. Such an operation thereby allows the image to be compressed with an approximately approximate compression ratio, for example by defining the number of total blocks that may be used to encode the image Technology.

Also, this technology uses decoding software JA.
By describing in the VA language, the software is executed irrespective of the specific operation system of the personal computer side, which is a characteristic of the JAVA language, that is, the VM (virtual machine) has an interprinter-type different operation system. It is possible to see advertisements in the environment.

A server called a characteristic servlet of JAVA activates JAVA installed in a connection browser of a client, decodes video data compressed as a JAVA applet, and streams data to each client. Do.

The task of decoding an encoded compressed data file was originally performed on the client side, but the client can understand the JAVA language by using this development program. V
It is only necessary to perform the decoding work by the CPU on the distribution side in conjunction with M (virtual machine). Therefore, streaming reception of video can be performed without imposing a load on the CPU of the client.

Further, as an extension of the above, if the device incorporates JAVA, a video streaming advertisement can be all realized even with a very weak CPU having no high computational ability, such as a mobile computer. .

[0022]

DESCRIPTION OF THE PREFERRED EMBODIMENTS (Embodiment) An embodiment of the present invention will be described with reference to FIGS. 1 and 2. However, information to be advertised is not limited to analog information exemplified in the embodiment, but may be digital information. Alternatively, audio information may be added in addition to video information, and any of moving image information and still image information can be applied as video information. Before explaining,
Figure 1 shows the file compression and streaming flow.
This will be described with reference to the flowchart of FIG.

Step 1: Develop the video and MPEG files into AVI (information) files. Step 2: The AVI file is encoded and compressed by the vector quantization technique. Step 3: Set parameters so that the compressed file can be video-streamed. Step 4: Parameter processing for controlling the compressed video file on the Web server side is performed. Step 5: To respond to the user's request, W
The eb server performs http streaming. Step 6: The user watches the video decoded by the JAVA decoder.

Next, a description will be given with reference to FIG. 2 showing the relationship between the system of the present invention and full compression and streaming. According to the present invention, AV (audio and video) information (which is to be used for advertisement), which is a compression source of a file compression technique as its basic technique, is input to an input device. The compression source AV information to be used for this advertisement may be either analog or video information. In the following embodiment, the analog video AV 100 will be described as an example.

In this example, first, the analog video AV1
00 is input to the input device 200 and a format conversion program 1100 for compression is used. The conversion program 1100 converts the video data into a data format for the video compression program, which is the development program, to compress the moving image data.

The present development program specifies an AVI file, which is a basic form of video data, as a basic compression format, and therefore converts a video format specified for each application into an AVI format which is a compressible file. Software. The present development program is not limited to the format of the conversion program, and any software that converts all data to an AVI file can be used by this program.

From the input device 200 to the central processing unit 30
The analog data 100 taken into 0 is converted into digital data 10 and stored in the auxiliary storage device 302. The data is subjected to data compression processing in the main storage device 301 of the central processing unit 300 by the video compression technology program 1200 of the present invention, and the compressed data file 20 is stored in the auxiliary storage device 302.

The video compression program 1200 completely changes the format from the conventional MPEG compression program, and stores the variability of the code data format and the code when coding the data by using a compression algorithm of vector quantization. The storage method is CODE-BO
By increasing the number of OKs, it was possible to achieve more efficient image storage and compression. In order to maintain the variability of the compression, many parameters were prepared.

With this parameter, video compression can be performed on an image to be distributed according to needs such as the band in which the image is distributed, the size of the image, and the number of frames per second.

By using the video compression program of the present invention, a content holder can freely set parameters according to the purpose of content distribution, and all the settings can be made according to the purpose of the distribution side. It is variable. As a result, it is possible to distribute from a broadband Internet distribution at present to a mobile video distribution such as a narrow band with a low bandwidth and a mobile phone.

Also, by adopting JAVA as a decoding method, video can be distributed to a mobile phone without an OS as long as the device incorporates JAVA. Also, by adopting HTTP as the distribution protocol, any machine that can connect to the Internet can receive a moving image.

Compressed digital AV data file 2
0 is the database server 5 via the router 400
The data is stored in the auxiliary storage device 501 and the auxiliary storage device 701 via the router 401 connected to the advertisement distribution server 700 and the router 600 connected to the advertisement distribution server 700, respectively.

The stored digital AV data files 20 are transmitted via the router 600 and the router 401 at the request of the general user 900 to the HTT.
It is transmitted to the advertisement distribution server 700 and the database server 500 by the protocol P, and is distributed to the general user -900 via the router 800.

If the data file 20 requested by a general user using the HTTP protocol is stored in the distribution server 700, the advertisement distribution server 700 directly distributes the data file 20. Distribution file 70
If it is not 0, the data file 20 is automatically transmitted from the database server 400 to the advertisement distribution server 700, and the advertisement distribution server 700 performs streaming distribution to the general user 900 using the video streaming program 1800.

In the embodiment of the present invention, which is an extension of the above, it is possible to perform a video streaming advertisement to all the devices as long as the devices incorporate the JAVA.

As one example of the embodiment of the advertisement, a banner advertisement can be cited. Banner means banner, banner, banner. The banner advertisement on the Internet is a signboard type advertisement displayed on a web page. This sign has a link,
When the user clicks, the user jumps to the web page of the advertiser providing the banner advertisement.

Although the mail advertisement referred to in the present invention includes a banner advertisement, the present invention is not limited to the banner advertisement, but can be applied to general mail advertisements attached to mails, mail video advertisements, and the like.

[0038]

As described above, when the video streaming system according to the present invention is used, streaming in a firewall, which has been impossible until now, can be performed. For this reason, the advertisement distribution company can perform advertisements by video to corporate users who have been unable to advertise until now. This technology describes the decoding software in JAVA language,
VM (virtual machine), a characteristic of the JAVA language
Since the software is executed in an interpreter manner irrespective of the unique operation system of the personal computer having a different operation system (OS), the advertisement can be viewed in all personal computer environments.

For this reason, it is possible to advertise in a form independent of the OS such as a portable terminal, and in the future, it will be possible to advertise video for home appliances. The greatest effect of the present invention is to use JAVA for various devices that have been impossible so far.
Video data encoded by an encoding system developed in the A language is converted to a CPU with JAVA.
This is a remarkable fact that advertisements by video streaming can be used for home appliances and mobile terminals with few resources.

[Brief description of the drawings]

FIG. 1 is a flowchart showing an outline of a flow of compression and streaming according to the present invention.

FIG. 2 is a diagram showing the relationship between the system of the present invention and full compression and streaming.

[Explanation of symbols]

 Reference Signs List 10 digital information 20 compressed digital information 100 analog AV 200 input device 300 central processing unit (CPU) 400, 401 router 500 database server 600 router 700 advertisement distribution server 800 router 900 general user 1100 conversion program 1200 compression program 1300 streaming program 1400 Designated server program 1500 Embedded program in banner 1600 HTTP distribution program 1700 Link information program 1800 Streaming program

Claims (6)

[Claims] 1. An Internet advertisement method for realizing a mail advertisement for all terminal devices in which JAVA is incorporated, comprising: a step of compressing data to be advertised by a vector quantization technique; And performing HTTP streaming in place of the TCP / IP protocol in response to a user request, and delivering the HTTP streaming. 2. An Internet advertisement method for realizing a mail advertisement for all terminal devices in which JAVA is incorporated, comprising the steps of introducing information to be advertised into a computer and expanding the information into an AV information file; Encoding and compressing the information file by the vector quantization technique; setting parameters to enable the compressed file to be video-streamed; controlling the compressed AV information file on the Web server side Performing parameter processing for performing
Causing the Web server to perform HTTP streaming in order to respond to a user's request. 3. The Internet advertisement method according to claim 1, wherein the information to be advertised is analog or digital information of a moving image or a still image. 4. An Internet advertisement apparatus for realizing a mail advertisement for all terminal devices in which JAVA is incorporated, a means for compressing information to be advertised by a vector quantization technique, Means for performing HTTP streaming in place of the TCP / IP protocol in response to a user request and distributing the HTTP advertising protocol. 5. An Internet advertisement apparatus for realizing a mail advertisement to all terminal devices in which JAVA is incorporated, means for expanding an image file to be advertised into an AV information file, Means for encoding and compressing by a quantization technique; means for setting parameters so that the compressed AV information file can be video-streamed; and control of the compressed file on the Web server side. An Internet advertising device, comprising: means for performing parameter processing of (1), and means for performing HTTP streaming by a Web server in response to a request from a user. 6. The Internet advertisement apparatus according to claim 4, wherein the information to be advertised is analog or digital information of a moving image or a still image.