JP2002318961A - Advertisement information providing device, advertisement information providing method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make the user of a user terminal actively update advertisement information so that the latest advertisement information corresponding to the present position of the user can be outputted to the user terminal. SOLUTION: This advertisement information providing system 1 comprises an advertisement providing server 10 and user terminals 20a-20d. The advertisement information server 10 transmits advertisement information to the user terminal 20a according to the request from the user terminal 20a. The user terminal 20a stores the advertisement information received from the server 10 in a storage medium 17, acquires the advertisement information stored in the storage medium 17 according to the present position of the user terminal 20a, and outputs it on a display part 22 or through a speaker 29. The advertisement providing server 10 calculates an advertisement updating point or advertisement output point according to the frequency of updating of advertisement information or output of advertisement information of the user terminal 20a.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement information providing apparatus, an advertisement information providing method, and a program for providing advertisement information to a user terminal which detects its current position and outputs information corresponding to the current position. .

[0002]

2. Description of the Related Art Recently, GPS (Global)
2. Description of the Related Art Navigation devices that detect the current position of a vehicle using a positioning system (Global Positioning System) or autonomous navigation and display the current position of the vehicle on a display screen together with map information have become widespread. In this navigation device, icons of convenience stores, gas stations, various stores, and the like, which serve as markers for the current position of the vehicle, are displayed on the map in accordance with the map information. Therefore, the navigation device is a CD-ROM or a DVD-ROM in which a convenience store, a gas station, various stores, and the like serving as markers are stored in advance.
Etc. are provided.

On the other hand, recently, with the start of high-speed packet communication services for digital terminals, mobile phones, PHS, P
A data communication service using a wireless communication terminal such as a DA (Personal Digital Assistant) is rapidly spreading.
By connecting the wireless communication terminal to the navigation device via an interface, a data communication service can be used in the navigation device.

[0004]

However, in the above-described navigation device, the information displayed on the map is only icons indicating the types of various facilities, and the user can obtain detailed information on the facilities. Could not get. Alternatively, since the information stored in the recording medium of the navigation device is not updated, old information is displayed and wrong information may be provided to the user. Therefore, it was necessary for the user to manually replace the contents of the recording medium.However, since the operation was troublesome and troublesome, most users continued to use the old information without updating the recording medium. Was.

[0005] It is an object of the present invention to output the latest advertisement information corresponding to the current position of a user to a user terminal.
The purpose is to allow the user of the user terminal to actively update the advertisement information.

[0006]

According to the first aspect of the present invention,
It is connected via a network (for example, the network N shown in FIG. 1) to a user terminal (for example, the user terminal 20a shown in FIG. 1) that detects its current position and outputs advertisement information corresponding to the current position. An advertisement information providing apparatus (for example, the advertisement providing server 10 shown in FIG. 1), which transmits an advertisement information to the user terminal in response to a request for updating the advertisement information transmitted from the user terminal (for example, A transmission control unit 14 shown in FIG. 2, and a point calculation unit (for example, as shown in step S41 of FIG. 12) which calculates an advertisement update point for each user terminal when the transmission unit transmits advertisement information to the user terminal. CPU 11) that performs processing, and a point storage unit that stores the advertisement update point calculated by the point calculation unit for each of the user terminals. For example, it is characterized by comprising a privilege management file 174) shown in FIG. 6, the.

According to the first aspect of the present invention, there is provided an advertisement information providing apparatus connected via a network to a user terminal which detects its current position and outputs advertisement information corresponding to the current position. Transmitting the advertisement information to the user terminal in response to the advertisement information update request transmitted from the user terminal by the transmission means, and transmitting the advertisement information to the user terminal by the transmission means by the point calculation means. In order to calculate the advertisement update point and store the advertisement update point calculated by the point calculation means for each user terminal by the point storage means, the advertisement information is transmitted to the user terminal according to the instruction of the user, and the advertisement information is updated. Each time is performed, the advertisement update point is stored, and the user can obtain the privilege according to the advertisement update point. The latest advertisement information corresponding to the standing position so as to be output to the user terminal, the user of the user terminal is to update the actively advertising information. This allows
The user can obtain the latest advertisement information, and can select a store or the like according to the user's preference. Further, since the advertisement information can be updated with a simple operation, the user can save time and effort. That is, by giving the advertisement update point to the user terminal, the user can be prompted to update the advertisement information. Alternatively, by providing the advertisement information, it is possible to obtain the profit of providing the information from the advertisement target person.

[0008]

Embodiments of the present invention will be described below in detail with reference to the drawings. 1 to 15 are diagrams showing an embodiment of an advertisement information providing system to which the present invention is applied.

First, the configuration will be described. FIG. 1 is a diagram conceptually illustrating a system configuration of an advertisement information providing system 1 according to the present embodiment. In the advertisement information providing system 1, an advertisement providing server 10, user terminals 20a to 20d
Is connected to a network N which is an open network such as the Internet.

Although FIG. 1 shows a case where one mail management server 10 and four user terminals 20a to 20d are connected to the network N, the number and the like are not particularly limited.

Hereinafter, the user terminal 2 according to the present embodiment will be described.
Configuration examples of 0a to 20d and processing examples performed between the advertisement providing server 10 and the user terminals 20a to 20d will be described using the user terminal 20a as a representative example. In addition,
In the present embodiment, the configurations and operations of the user terminals 20b to 20d are the same as those of the user terminal 20a. For this reason, the same reference numerals are given to the respective components of the user terminals 20b to 20d, and illustration and detailed description thereof are omitted.

The advertisement information providing system 1 shown in FIG. 1 detects its current position and provides a user terminal 20a for providing advertisement information based on the current position, and an advertisement for providing data of the advertisement information to the user terminal 20a. And a providing server 10.

The advertisement providing server 10 shown in FIG. 1 is a server managed by a service company that provides data of advertisement information. This advertisement providing server 10 includes a user terminal 20
data of the advertising information in response to a request from the user terminal 2
0a. The data of the advertisement information is transmitted in a data format that can be output from the user terminal 20a. Further, the advertisement providing server 10 updates and updates the advertisement information of the user terminal 20a, or calculates and manages points for giving a privilege to the user terminal 20a in accordance with the frequency of the number of times of outputting the advertisement information.

The user terminal 20a shown in FIG. 1 is, for example, a navigation device mounted on a vehicle, which detects a current position of the vehicle and displays the current position on a display screen together with map information. This user terminal 20a is a mobile phone, P
When connected to a wireless communication terminal such as an HS or PDA, a wireless communication line is established with a wireless base station (not shown) to transmit and receive data. For example, the user terminal 20
a requests an advertisement information from the advertisement providing server 10 and receives the advertisement information according to a user's instruction, and stores the received advertisement information in a recording medium. Then, it acquires the advertisement information from the recording medium according to the current position of the vehicle and outputs it to the display unit 22 together with the map information.

Next, each apparatus constituting the advertisement information providing system 1 will be described in detail with reference to FIGS.

FIG. 2 is a block diagram showing a main configuration of the advertisement providing server 10 according to the present embodiment. As shown in FIG. 2, the advertisement providing server 10 includes a CPU (Central Pr
processing unit) 11, a display unit 12, an input unit 13, a transmission control unit 14, a RAM (Random Access Memory) 15, a storage device 16 including a recording medium 17, and the like. Have been.

The CPU 11 stores a system program stored in the storage device 16 and a program specified from various application programs into the RAM 1.
5 to a work area (not shown),
And executes various processes according to a program in accordance with data input from the transmission control unit 14, and stores the processing results in a RAM.
15 in the work area. Further, display information for displaying the processing result is generated and output to the display unit 12, and the processing result is transmitted to the user terminal 20a.

Specifically, the CPU 11 reads an advertisement update processing program stored in the storage device 16 and executes an advertisement update processing (see FIG. 12) described later.

In this advertisement updating process, the CPU 11
Acquires the terminal ID of the user terminal 20a when accessed from the user terminal 20a. Then, a corresponding terminal I is read from a user information file 173 (see FIG. 5) described later.
D is searched to authenticate the user. When the authentication of the user is successful, the CPU 11 transmits the communication permission notification data to the user terminal 20a and receives an instruction transmitted from the user terminal 20a.

Subsequently, the CPU 11 controls the user terminal 20a
If the instruction received from is an instruction to update the advertisement, the GPS data included in the instruction to update the advertisement is acquired and stored in the RAM 15 described later as the current position information of the user.
Further, the CPU 11 acquires the user information corresponding to the terminal ID from the user information file 173 and stores it in the RAM 15. The user information is information including a user name, a terminal ID of a user terminal, a user's gender, and an age.

Then, the CPU 11 extracts a new advertisement from a new advertisement file 175 (see FIG. 7) described later based on the user information stored in the RAM 15 and the current position information of the user. Specifically, the CPU 11 compares the target gender, target age, and target area obtained for each advertisement name from the new advertisement file 175 with the user's age, gender, and current position of the user obtained from the user information. ,
The advertisement name of the new advertisement corresponding to the user is selected and extracted.

Next, the CPU 11 acquires advertisement position information corresponding to the acquired advertisement name of the new advertisement from an advertisement position information file 172 (see FIG. 4) described later,
Advertisement output information corresponding to the acquired advertisement name of the new advertisement is acquired from an advertisement output information file 176 (see FIG. 3) described later. Then, the CPU 11 uses the acquired advertisement position information and the advertisement output information as the advertisement information in the user terminal 20.
Send to a. The advertisement position information is information including map data indicating the position where the advertisement information is output for each advertisement name and GPS data, and the advertisement output information includes the user terminal 20.
This is information including character data, audio data, or data indicating the display period of the advertisement information, which is the advertisement content output from a.

Further, the CPU 11 calculates an advertisement update point every time the user updates a new advertisement. Then, it updates and records the advertisement update points in the privilege management file 174 (see FIG. 6) described later, and transmits the total advertisement update points acquired by the user to the user terminal 20a.

When there is advertisement information for which the advertisement display period has ended in the user terminal 20a, the CPU 11 receives the end advertisement information from the user terminal 20a. Here, the end advertisement information includes the advertisement output information indicating that the advertisement display period has ended, the advertisement display history indicating the number of times the advertisement display of the advertisement output information has been performed, and the voice advertisement history indicating the number of times the voice advertisement has been performed. Information. Next, the CPU 11 acquires the advertisement display history and the audio advertisement history included in the received end advertisement information, and calculates an advertisement output point based on the acquired advertisement display history and audio advertisement history. And CPU
11 reads out the privilege management file 174, updates and records the advertisement output points of the corresponding user, and stores the total advertisement output points acquired by the user in the user terminal 20a.
Send to

The display section 12 is a CRT (Cathode Ray Tub).
e) and a display screen such as an LCD (Liquid Crystal Display), and displays information input via the input unit 13 and the transmission control unit 14 on the screen based on a display instruction input from the CPU 11.

The input unit 13 includes a keyboard provided with cursor keys, numeric input keys, and various function keys, and outputs a pressing signal corresponding to a key pressed on the keyboard to a CP.
Output to U11. In addition, the input unit 13 is provided with a pointing device such as a mouse and a touch panel, if necessary,
Other input devices may be provided.

The transmission control unit 14 has a LAN (Local Area N)
interface, a WAN (Wide Area Network), or an interface connectable to a transmission medium connected to various networks N such as the Internet. Here, the transmission medium is constituted by a telephone line, a metal wire, a coaxial cable, an optical fiber cable, or the like, and forms the network N by being connected to various devices. The transmission control unit 14 has a modem (MODEM: MOdeulat).
or / DEModulator) or terminal adapter (TA: Te)
rminal Adapter), telephone line, IS
Control for communication with an external device via a communication line such as a DN line is performed.

The RAM 15 forms a work area for temporarily storing various programs executed by the CPU 11, data processed by the various programs, and the like.

The storage device 16 has a recording medium 17 in which programs and data are stored in advance.
This recording medium 17 is constituted by a magnetic or optical recording medium or a semiconductor memory. The recording medium 17 is fixedly provided in the storage device 16 or is detachably mounted. The recording medium 17 includes the system program, various application programs corresponding to the system, and an advertisement update processing program. ,
And data processed by various processing programs.

Some or all of the programs, data, and the like stored in the recording medium 17 are transmitted from another device such as a server or client to the transmission control unit 14 via a transmission medium of a network line such as a WAN or a LAN. It may be configured to receive and store, and the recording medium 17 may be a recording medium of a server constructed on a network. Furthermore, the program may be configured to be transmitted to a server or a client via a transmission medium such as a network line and installed in these devices.

Here, the recording medium 1 will be described with reference to FIGS.
Various files stored in 7 will be described. FIG.
FIG. 4 is a diagram showing a storage example of various files stored in the recording medium 17. The recording medium 17 stores the map information file 1
71, an advertisement position information file 172 (see FIG. 4), a user information file 173 (see FIG. 5), a privilege management file 174 (see FIG. 6), a new advertisement file 175 (see FIG. 7), and an advertisement output information file 176. Is done.

FIG. 4 is a diagram showing a configuration example of data stored in the advertisement location information file 172. The advertisement position information file 172 includes, as the advertisement position information, “advertisement name” which is the name of the advertisement information, “map data” indicating the display position on the map of the store that provides the advertisement information, and information of the store that provides the advertisement information. "GP" indicating the current position by longitude and latitude
"S data" is recorded. Note that C of the user terminal 20a
When the advertisement output process is executed by the PU 21, the display or the audio output of the advertisement information at the position corresponding to the map information is performed based on the map data and the GPS data.

The advertisement position information recorded in the uppermost record will be specifically described as an example. First, the character string data of "Ad A" is recorded in the advertisement name, and the map data is
Numeric data of “f-0123” is recorded. And
In the GPS data, character string data of "N ** E **"
And numerical data are recorded.

FIG. 5 is a diagram showing a configuration example of data stored in the user information file 173. In the user information file 173, data of "user name" indicating the name of the user, "terminal ID" for identifying the user terminal 20a, "sex" and "age" of the user are recorded as user information. . In the advertisement update process executed by the CPU 11, the user information file 173
, The terminal ID is searched, and the user terminal 20a is authenticated. Alternatively, in the advertisement update process executed by the CPU 11, a new advertisement is extracted based on the gender and age of the user acquired from the user information file 173.

The user information recorded in the uppermost record will be specifically described as an example. First, the username
Character string data of "Sato OO" is recorded, and character string data of "sato1234" and numeric data are recorded in the terminal ID. Next, character string data of “male” is recorded for gender, and numerical data of “25” is recorded for age.

FIG. 6 is a diagram showing a configuration example of data stored in the privilege management information file 174. The privilege management file 174 includes, as privilege management information, “user name” indicating the name of the user, “advertisement update point” given when the user updates the advertisement information, and the number of times the advertisement information is output to the user terminal 20a. The data of the "advertisement output point" given in accordance with the above and the "total points" obtained by calculating the sum of the advertisement update point and the advertisement output point are recorded. In the advertisement update process executed by the CPU 11, when the advertisement information is updated or the end advertisement information is received, the advertisement update point or the advertisement output point is calculated, and the data of the privilege management file 174 is updated. Is performed.

The privilege management information recorded in the uppermost record will be specifically described as an example. First, the username
Character string data of "Sato OO" is recorded, and numerical data of "10" is recorded at the advertisement update point. Then
Numerical data of “1000” is recorded in the advertisement output point, and numerical data of “1010” is recorded in the total point.

FIG. 7 is a diagram showing a configuration example of data stored in the new advertisement file 175. The new advertisement file 175 includes “advertisement name” indicating the name of the advertisement information, “target gender” indicating the gender to which the advertisement information is provided,
Data of “target age” indicating the age to which the advertisement information is provided and “target area” indicating the area to which the advertisement information is provided are recorded. In the advertisement update process executed by the CPU 11, a search for new advertisement information is performed based on the target gender, target age, and target area recorded in the new advertisement file 175.

The new advertisement information recorded in the uppermost record will be specifically described as an example. First, the ad name
The character string data of "Ad A" is recorded.
Character string data of "only men" is recorded. Next, numerical data of "20-" is recorded in the target age, and character string data of "Kanto" is recorded in the target area.

Next, referring to FIG. 8, the user terminal 20a
Will be described. FIG. 8 is a block diagram illustrating a main configuration of the user terminal 20a. As shown in FIG. 8, the user terminal 20a includes a CPU 21, a display unit 22, an input unit 23,
Wireless communication control unit 24, RAM 25, storage device 26 including recording medium 27, audio playback device 2 including speaker 29
8, a position detecting device 30 including a GPS antenna 31 and the like, and each part except the recording medium 27 is connected by a bus 32.

The CPU 21 stores the system program stored in the storage device 26 and a program specified from various application programs in the RAM 25.
It expands to a work area (not shown) and executes various processes according to a program according to data input via the input unit 23, the wireless communication control unit 24, the position detection device 30, and the like. Alternatively, various application programs for navigation are read, and current position recognition processing, route search processing, and the like are executed. Then, the processing result is stored in the RAM 2
5, and generates display information or audio information for displaying the processing result and outputs the generated information to the display unit 22 or the audio reproducing device 28.

Specifically, the CPU 21 reads an advertisement output processing program, an advertisement update processing program, and an advertisement display period control processing program stored in the storage device 26, and executes an advertisement output processing (see FIG. 11) described later, Update processing (see FIG. 12) and advertisement display period control processing (see FIG. 14) are executed.

In this advertisement output process, the CPU 21
Acquires the current position information input from the position detection device 30 and causes the display unit 22 to display the current position of the vehicle together with the map information. Next, based on the GPS data acquired from the position detection device 30, an advertisement name of a store corresponding to the current position of the vehicle and map data are acquired from an advertisement position information file (not shown). Then, the CPU 21 acquires the advertisement output information corresponding to the advertisement name of the shop acquired from the advertisement output information file 272 (see FIG. 10) described later, and displays the shop icon on the display unit 22 at the position corresponding to the map data. Display. For the advertisement output information,
The details will be described later.

Subsequently, the CPU 21 determines whether or not an advertisement display is set according to a user's instruction. If the advertisement display is set, the CPU 21 displays the advertisement output information corresponding to the displayed store. It is displayed on the unit 22. Furthermore, C
The PU 21 determines whether or not a voice advertisement has been set according to a user's instruction. If the voice advertisement has been set, the PU 21 outputs the advertisement output information corresponding to the displayed store via the voice reproduction device 28. Output from the speaker 29. Further, the CPU 21 updates and records the data of the advertisement display history or the voice advertisement history recorded in the advertisement output information file 272 every time the advertisement display or the voice advertisement is performed.

Next, in the advertisement updating process, the CPU 21
Accesses the advertisement providing server 10 when an instruction to update an advertisement is input from the user via the input unit 23. Next, the CPU 21 transmits the terminal ID to the advertisement providing server 10. Subsequently, when the user is authenticated by the advertisement providing server 10 and the communication permission notification data is received,
U <b> 21 acquires the GPS data from the position detection device 30, and transmits the acquired GPS data to the advertisement providing server 10 together with an advertisement update instruction. Then, the CPU 21 receives the advertisement position information of the new advertisement corresponding to the user and the advertisement output information from the advertisement providing server 10.

The CPU 21 converts the received advertisement position information and advertisement output information into an advertisement position information file (not shown),
The advertisement name is stored in the advertisement output information file 272, and the advertisement name and the advertisement display period are acquired from the advertisement output information, and are stored in the advertisement display period control file 271 (see FIG. 9) described later. Further, the CPU 21 receives the total advertisement update points from the advertisement providing server 10 and causes the display unit 22 to display the advertisement update points.

Further, the CPU 21 searches the advertisement display period control file 271 for advertisement information for which the advertisement display period has ended. That is, the CPU 21 acquires, from the advertisement display period control file 271, an advertisement name whose end is set in the end flag. Next, the advertisement output information corresponding to the acquired advertisement name is searched from the advertisement output information file 272, and the corresponding advertisement output information, advertisement display history, and audio advertisement history are acquired. Then, the acquired advertisement output information, advertisement display history, and audio advertisement history are transmitted to the advertisement providing server 10 as end advertisement information. Note that the end advertisement information transmitted to the advertisement providing server 10 is deleted from the advertisement output information file 272.

Further, the CPU 21 sets the advertisement providing server 1
Advertisement output points calculated based on the advertisement display history and the audio advertisement history transmitted to 0 are received from the advertisement providing server 10 and displayed on the display unit 22.

Subsequently, in the advertisement display period control process,
When the power of the user terminal 20a is turned on by the user,
The CPU 21 includes a ROM (Read Only Memory) not shown.
And reads the initial program from the CPU and executes the processing according to the program. Next, the CPU 21 checks the date using the calendar function, and displays the advertisement display period control file 2.
The advertisement display period is acquired for each advertisement name from 71, and it is determined whether or not the advertisement display period has ended. If the advertisement display period has ended, the end flag of the advertisement display period control file 271 is set to end. Note that the output of the advertisement information for which the end flag is set to end is not performed thereafter.

The display section 22 is composed of a color liquid crystal display or the like,
The navigation display information and the advertisement information input from U21 are displayed.

The input unit 23 includes various keys corresponding to various functions such as use of navigation, in addition to character keys, numeric keys, and search keys, and outputs an operation signal corresponding to the operated key to the CPU 21. The input unit 23 may include a touch panel provided so as to cover the display unit 22 formed of a color liquid crystal display or the like. Touch input is performed by a coordinate reading principle such as an electromagnetic induction type, a magnetostrictive type, and a pressure-sensitive type. The detected coordinates are detected, and the detected coordinates are output to the CPU 21 as a position signal. Alternatively, an input device such as a remote controller and a microphone may be provided to enable a voice input.

The wireless communication control section 24 is constituted by, for example, a portable terminal connected via an interface having a modulation / demodulation function for converting between a digital signal and an analog signal. The wireless communication control unit 24 establishes wireless communication with a wireless base station (not shown) to transmit and receive data signals. For example, at the time of transmission, the data signal input from the CPU 21 is converted into parallel / serial (P / S),
The transmission data is divided into packets that can be transmitted wirelessly and transmitted to the wireless base station. On the other hand, at the time of reception, packets received from the wireless base station are combined, the data signal is converted from serial / parallel (S / P), and output to CPU 21.

The RAM 25 forms a work area for temporarily storing various programs executed by the CPU 21 and data processed by the various programs.

The storage device 26 has a recording medium 27 in which programs and data are stored in advance.
This recording medium 27 is constituted by a magnetic or optical recording medium or a semiconductor memory. The recording medium 27 is fixedly provided in the storage device 26 or is detachably mounted. The recording medium 27 includes the system program, various application programs corresponding to the system, and an advertisement output processing program. ,
An advertisement update processing program, an advertisement display period control processing program, and data processed by various processing programs are stored.

A part or all of the programs, data, and the like stored in the recording medium 27 are transmitted from another device such as a server or a client to a wireless communication control unit 24 via a transmission medium of a network line such as a WAN or a LAN. From the storage medium 2.
Reference numeral 7 may be a recording medium of a server constructed on a network. Furthermore, the program may be configured to be transmitted to a server or a client via a transmission medium such as a network line and installed in these devices.

Specifically, the recording medium 27 stores an advertisement display period control file 271 and an advertisement output information file 272. Various files stored in the recording medium 27 will be described in detail with reference to FIGS.

FIG. 9 shows an advertisement display period control file 271.
FIG. 3 is a diagram showing a configuration example of data stored in a. The advertisement display period control file 271 includes, as advertisement display period control information, an “advertisement name” indicating the name of the advertisement information, an “advertisement display period” indicating the display period of the advertisement information, and whether the advertisement information has ended the display period. The data of the “end flag” indicating whether or not the data is stored is stored. In the advertisement display period control process executed by the CPU 21, character data indicating the end of the advertisement information for which the advertisement display period has ended is recorded in the end flag. In the advertisement update process executed by the CPU 21, the advertisement display period control file 271 is searched for advertisement information for which the advertisement display period has ended, and end advertisement information is generated.

The advertisement display period control information recorded in the uppermost record will be specifically described as an example. First, character string data of "Ad A" is recorded in the advertisement name, and "2001/03/01 to 2001/04 /
29 "is recorded. Then, nothing is recorded in the end flag since the advertisement display period has not ended.

FIG. 10 is a diagram showing a configuration example of data stored in the advertisement output information file 272. The advertisement output information file 272 includes, as the advertisement output information, an “advertisement name” indicating the name of the advertisement information, an “advertisement display period” indicating the notation period of the corresponding advertisement information, and a “store name providing the advertisement information” Advertising store name ", display unit 2 of user terminal 20a
2, "Advertisement text content" indicating the content to be displayed, "Advertisement voice content" indicating the content output from the speaker 29 of the user terminal 20a, and "Speech" data indicating the type of audio output from the speaker 29 of the user terminal 20a. Is recorded. In the “advertising store name”, image data of a store icon displayed on the display unit 22 of the user terminal 20a is recorded, and in the “sound”, audio data that can be output by the audio reproduction device 28 of the user terminal 20a is recorded. Is further recorded.

Further, in the advertisement output information file 272, “advertisement display history” indicating the number of times the advertisement information was displayed on the display unit 22 of the user terminal 20a, and the advertisement information were output from the speaker 29 of the user terminal 20a. Data of “voice advertisement history” indicating the number of times is recorded. In addition, CPU
In the advertisement output process executed by the advertisement 21, the advertisement output information is obtained from the advertisement output information file 272, and the advertisement information is output from the display unit 22 or the speaker 29. In addition, in the advertisement update process executed by the CPU 21, when there is advertisement information for which the advertisement display period has ended, the corresponding advertisement output information, advertisement display history, and voice advertisement history are obtained from the advertisement output information file 272. It is transmitted to the advertisement providing server 10 as end advertisement information.

The advertisement output information recorded in the uppermost record will be specifically described as an example. First, character string data of "advertisement A" is recorded in the advertisement name, and date data of "2001/03/01 to 2001/04/29" is recorded in the advertisement display period. Next, the character string data of “@department store” and the image data of the icon are recorded in the name of the advertising store, and the character string data of “Bargain now being held!” Is recorded in the advertising character content. In addition, the content of the advertisement audio includes "◇◇
In a department store, character string data of "bargain ..." is recorded, and in voice, character string data of "female C" and voice data are recorded. Further, "5 times" character string data and numeric data are recorded in the advertisement display history, and "4 times" character string data and numeric data are recorded in the audio advertisement history.

The sound reproducing device 28 includes a speaker 29, decodes the sound data input from the CPU 21 to generate a sound signal, and outputs a sound, a dial tone and the like from the speaker 29.

The position detecting device 30 has a GPS antenna 3
1 and an autonomous navigation unit (not shown). The GPS antenna 31 receives GPS signals transmitted from a plurality of GPS satellites launched into low earth orbit. The GPS antenna 31 receives GPS signals transmitted from at least three GPS satellites and outputs the received GPS signals to the position detection device 30. And
Based on this GPS signal, the absolute two-dimensional current position of the vehicle is detected as GPS data (latitude, longitude).

The autonomous navigation unit includes an angle sensor,
The angle sensor is configured to include a distance sensor and the like, and the angle sensor detects an angular velocity of the vehicle (a rotation angle in a horizontal direction per unit time) and calculates an amount of change in the moving azimuth. The distance sensor detects a pulse signal output according to the rotation of the wheel, and calculates the amount of movement of the vehicle. Thereby, the position detection device 30
Is calculated from the amount of change in the direction of movement and the amount of movement of the detected vehicle.
Calculate the relative position change of the vehicle. Then, the position detection device 30 uses the absolute current position (GPS data) of the vehicle and the relative position change as the current position information as the CP.
Output to U21.

Next, the operation of this embodiment will be described. A program for realizing each function described in each flowchart described below is stored in the recording medium 17 of the advertisement providing server 10 or the recording medium 27 of the user terminal 20a in the form of a readable program code. CPU 11 of providing server 10 or user terminal 20
The CPU 21a sequentially executes an operation according to the program code. Further, the CPU 11 or the CPU 21
Can sequentially execute operations according to the program code transmitted via a transmission medium. That is,
The operation unique to the present embodiment can be executed using a program or data externally supplied via a transmission medium other than the recording medium.

First, in the advertisement information providing system 1,
The advertisement output process executed by the CPU 21 of the user terminal 20a will be described with reference to the flowchart shown in FIG.

In FIG. 11, the CPU 11 acquires the current position information input from the position detecting device 30 (step S11). Next, the map information recorded on the recording medium 27 is read, the acquired current position information is matched with the map information, and the display unit 22 displays the current position of the vehicle together with the map information (step S12).

Subsequently, the CPU 21 extracts an advertisement name corresponding to the GPS data included in the obtained current position information from an advertisement position information file (not shown) (step S).
13). Next, image data of a store icon corresponding to the extracted advertisement name is acquired from the advertisement output information file 272, and the corresponding store icon is displayed on the display unit 22 (step S14).

Next, the CPU 21 checks whether or not the user has set to display an advertisement (step S15). Here, when the setting for performing the advertisement display is not made (step S16; NO), the CPU 21 proceeds to step S19 without performing the advertisement display. On the other hand, when the setting for displaying the advertisement is set (step S16;
YES), the CPU 21 determines that the advertisement output information file 272
, The display information is generated and displayed on the display unit 22 (step S17). Then, the CPU 21 updates and records the advertisement display history data recorded in the advertisement output information file 272 (step S18).

Subsequently, the CPU 21 confirms whether or not the user has set a voice advertisement (step S19). Here, when the setting for performing the voice advertisement has not been made (step S20; NO), the CPU 21 proceeds to step S23 without performing the voice advertisement. On the other hand, when the setting for performing the voice advertisement has been made (step S20;
YES), the CPU 21 determines that the advertisement output information file 272
The audio data corresponding to the content of the advertisement audio is acquired from, and the audio advertisement is output from the speaker 29 via the audio reproduction device 28 (step S21). Then, the CPU 21
The data of the audio advertisement history recorded in the advertisement output information file 272 is updated and recorded (step S22).

The CPU 21 determines whether or not the display of the map has been completed (step S23). If the display of the map has not been completed (step S23; NO), the process proceeds to step S23.
Then, the process proceeds to step S11 to repeatedly execute the processing of steps S11 to S22. On the other hand, when the display of the map is completed (step S23; YES), the advertisement output process is completed.

Next, an advertisement updating process executed by the CPU 11 of the advertisement providing server 10 will be described with reference to a flowchart shown in FIG. In FIG. 12, CP
U11, when accessed from the user terminal 20a, establishes a communication line with the user terminal 20a (step S31). Next, the terminal ID is received from the user terminal 20a to authenticate the user terminal 20a (step S3).
2). Here, the CPU 11 stores the user information file 17
3 to retrieve the terminal ID received. User terminal 20a
If the user information corresponding to the terminal ID obtained from is retrieved, it is determined that the authentication has succeeded. If the user information corresponding to the terminal ID is not retrieved, it is determined that the authentication has failed.

If the authentication has failed (step S33; NO), the CPU 11 generates error notification data and transmits it to the user terminal 20a. On the other hand, when the authentication is successful (step S33; YES), the CPU 11 generates communication permission notification data and transmits it to the user terminal 20a (step S34).

Subsequently, the CPU 11 sets the user terminal 20a
Is received (step S35), and it is determined whether or not the received instruction is an instruction for updating the advertisement (step S36). If the received instruction is not an instruction to update the advertisement (step S36; NO), the CPU 11 proceeds to another process.

On the other hand, if the received instruction is an instruction to update an advertisement (step S36; YES), CPU 11 acquires GPS data as current position information of user terminal 20a included in the instruction to update advertisement. Further, the CPU 11
Acquires the user information corresponding to the terminal ID of the user terminal 20a from the user information file 173 (step S
37). Then, the CPU 11 selects and extracts the advertisement name of the new advertisement corresponding to the acquired GPS data and user information from the new advertisement file 175 (Step S38).

Next, the CPU 11 acquires the advertisement position information and the advertisement output information corresponding to the acquired advertisement name of the new advertisement from the corresponding file, and transmits them to the user terminal 20a (step S39). Then, the CPU 11 calculates an advertisement update point (step S40), updates and records the data of the advertisement update point recorded in the privilege management file 174 (step S41). Furthermore, C
The PU 11 transmits the updated total advertisement update points to the user terminal 20a (Step S43).

Subsequently, the CPU 11 sets the user terminal 20a
It is determined whether or not the end advertisement information is transmitted from (step S44). When there is no end advertisement information in the user terminal 20a (step S44; NO), the CPU 11 proceeds to step S49. On the other hand, if there is end advertisement information in the user terminal 20a (step S44; YES), the CPU
11 receives the end advertisement information transmitted from the user terminal 20a (step S45).

Next, the CPU 11 acquires the advertisement display history and the audio advertisement history data included in the received end advertisement information, and calculates an advertisement output point (step S46). Then, the data of the advertisement output point recorded in the privilege management file 174 is updated and recorded (step S47), and the updated total advertisement output point is transmitted to the user terminal 20a (step S48).

Then, the CPU 11 controls the user terminal 20a
, And ends the advertisement updating process.

Next, the advertisement updating process executed by the CPU 21 of the user terminal 20a will be described with reference to the flowchart shown in FIG. In FIG. 13, C
When an instruction is input by the user via the input unit 23 (step S51), the PU 21 determines whether the input instruction is an instruction to update an advertisement (step S5).
2). Here, if the input instruction is not an instruction to update the advertisement (step S52; NO), the CPU 21 proceeds to another process. On the other hand, if the input instruction is an instruction to update the advertisement (step S52; YES), the CPU 21
First establishes communication with the advertisement providing server 10 (step S53).

Next, the CPU 21 transmits the terminal ID to the advertisement providing server 10 (step S54), and determines whether or not the communication permission notification data transmitted when the user authentication performed by the advertisement providing server 10 is successful is received. Is determined (step S55). Here, the CPU 21 determines that the communication permission notification data has not been received (step S5).
5; NO), determine that user authentication has failed. on the other hand,
When the communication permission notification data is received (step S55;
YES), the CPU 21 sends the GPS
The data is acquired and transmitted to the advertisement providing server 10 together with the advertisement update instruction (step S56).

Subsequently, the CPU 21 waits for the reception of the advertisement position information and the advertisement output information of the new advertisement (step S).
57), when the advertisement position information and the advertisement output information are received (step S58; YES), they are stored in the advertisement position information file and the advertisement output information file 272 (not shown), respectively. Further, the CPU 21 acquires the advertisement name and the data of the advertisement display period from the received advertisement output information,
Each data is stored in the advertisement display period control file 271 (step S59).

Then, the CPU 21 executes the advertisement providing server 1
It waits for the total advertisement update point to be transmitted from 0 (step S60). When the advertisement update point is received (step S61; YES), the display unit 22 displays the total advertisement update point (step S62). .

Subsequently, the CPU 21 reads the advertisement display period control file 271 and searches for an end flag (step S63), and determines whether there is any advertisement information for which the advertisement display period has ended (step S64). . If there is no advertisement information for which the end flag is set to end (step S64; NO), the CPU 21 proceeds to step S64.
Move to 70.

On the other hand, when there is advertisement information whose end is set in the end flag (step S64; YES), the CP
U21 acquires the corresponding advertisement name. Next, from the advertisement output information file 272, the data of the advertisement output information, the advertisement display history, and the voice advertisement history corresponding to the acquired advertisement name are acquired as end advertisement information (step S65).
Then, the CPU 21 transmits the acquired end advertisement information to the advertisement providing server 10 (Step S66). Note that the end advertisement information transmitted to the advertisement providing server 10 is deleted from the advertisement output information file 272.

Further, the CPU 21 waits for the reception of the total advertisement output points calculated based on the data of the transmitted advertisement display history or voice advertisement history (step S).
67) If the advertisement output point is received from the advertisement providing server 10 (step S68; YES), the display unit 22
Display an advertisement output point (step S69).
Then, the CPU 21 transmits an instruction to end the communication to the advertisement providing server 10 (step S70), and ends the advertisement updating process.

Next, the advertisement display period control process executed by the CPU 21 of the user terminal 20a will be described with reference to the flowchart shown in FIG. In FIG. 14, when the power is turned on by the user (step S71; YES), the CPU 21 acquires the date data of the current day using the calendar function (step S72).

Next, the CPU 21 acquires the advertisement display period control information stored in the advertisement display period control file 271 for each record (step S73). And
The date data is compared with the acquired data of the advertisement display period (step S74), and it is determined whether or not the advertisement display period has ended (step S75). Here, when the date data is within the advertisement display period (step S75;
YES), the CPU 21 determines that the advertisement display period has not ended, and shifts to step S77.

On the other hand, if the date data exceeds the advertisement display period (step S75; NO), the CPU 21 determines that the advertisement display period has ended, and sets the end flag to end (step S76). . And the CPU 21
Determines whether the advertisement display period confirmation processing has been completed for all pieces of advertisement information recorded in the advertisement display period control file 271 (step S77). If there is a record that has not been acquired in the advertisement display period control file 271, the CPU 21 determines that the confirmation processing has not been completed (step S77; NO), and proceeds to step S73.
Then, the processing of steps S73 to S76 is repeatedly executed.

On the other hand, when all the records in the advertisement display period control file 271 have been acquired, the CPU 21 determines that the confirmation processing has been completed (step S77; YES),
This advertisement display period control processing ends.

FIG. 15 is a diagram showing an example of a display screen displayed on the display section 22 of the user terminal 20a in the advertisement output process shown in FIG. In FIG. 15, on the left side of the display screen, icons corresponding to the current position of the vehicle and various stores are displayed together with the map information. Then, on the left side of the display screen, advertisement information corresponding to various stores displaying the icons is displayed as a text message.

As described above, according to the present embodiment, the advertisement information providing system 1 includes the advertisement providing server 10 and the user terminals 20a to 20d. The advertisement information is transmitted to the user terminal 20a according to the request. The user terminal 20a
The advertisement information received from the advertisement providing server 10 is stored in the recording medium 1
7, the advertisement information stored in the recording medium 17 according to the current position of the user terminal 20a, and the display unit 22,
Alternatively, the signal is output from the speaker 29. In addition, the advertisement providing server 10 calculates an advertisement update point or an advertisement output point according to the frequency of the update of the advertisement information of the user terminal 20a or the output of the advertisement information, and calculates the privilege management file 17.
4 is stored.

Therefore, the user terminal 20a can acquire the advertisement information received from the advertisement providing server 10 from the recording medium 17, and output the latest advertisement information corresponding to the current position from the display unit 22 or the speaker 29. . As a result, the user can obtain not only the information of the icon only,
Various information about the store can be obtained, and a store suitable for the user's preference can be selected and the user can quickly go to the store. Alternatively, the advertisement information stored in the recording medium 17 can be updated by a simple operation, and the user's labor and time can be saved.

[0094] Further, the advertisement providing server 10 provides the advertisement information to the user terminal 20a, thereby improving the recognition of the store that provides the advertisement information and expecting an advertising effect. Thereby, the advertisement providing server 10 can obtain the profit by providing the information from the store that provides the advertisement information.

Further, the user terminal 20a is provided with an advertisement update point or an advertisement output point from the advertisement providing server 10 according to the frequency of the update of the advertisement information or the output of the advertisement information. Thereby, the user terminal 20a
Since a privilege can be obtained according to this point, the pleasure of updating the advertisement information and outputting the advertisement information increases. In addition, the advertisement providing server 10 can prompt the user to update the advertisement information or output the advertisement information, and can expect the advertisement effect of the store that provides the advertisement information.

Alternatively, the advertisement information transmitted from the advertisement providing server 10 is stored in the recording medium 27 of the user terminal 20a, and the advertisement information stored in the recording medium 27 in advance according to the current position of the user terminal 20a is obtained. Thus, the user terminal 20a does not need to establish wireless communication with the advertisement providing server 10 every time the advertisement information is output, and can reduce communication costs.

Further, the advertisement information for which the advertisement display period has ended is transmitted to the advertisement providing server 10 as end advertisement information and is deleted from the recording medium 27 of the user terminal 20a, so that the old information is output to the user terminal 20a forever. And the used capacity of the recording medium 27 can be saved.

The description in the above embodiment is as follows.
This is an example of a preferred advertisement information providing system 1 according to the present invention, and the present invention is not limited to this. For example, in the present embodiment, the advertisement providing server 10 and the user terminal 2
0a is directly transmitted and received with respect to the advertisement information. However, the advertisement providing server 10 establishes an HP (homepage) for providing the advertisement information on the network, and the data is transmitted and received through the HP. May be adopted.

In addition, it goes without saying that the detailed configuration and the detailed operation of the advertisement providing server 10 and the user terminals 20a to 20d in the present embodiment can be appropriately changed without departing from the spirit of the present invention.

[0100]

According to the first, fifth and sixth aspects of the present invention, each time the advertisement information is transmitted to the user terminal in accordance with the user's instruction and the advertisement information is updated, the advertisement update point is set. Stored, the user can obtain a privilege according to the advertisement update point, so that the user of the user terminal actively proactively outputs the latest advertisement information corresponding to the current position of the user to the user terminal. Update advertising information. Thereby, the user can obtain the latest advertisement information and can select a store or the like according to the user's preference. Further, since the advertisement information can be updated with a simple operation, the user can save time and effort.

That is, by giving the advertisement update point to the user terminal, the user can be prompted to update the advertisement information. Alternatively, by providing the advertisement information, it is possible to obtain the profit of providing the information from the advertisement target person.

According to the second aspect of the present invention, an advertisement output history including the number of times the advertisement information has been output by the user terminal is received from the user terminal, and the advertisement output point is set for each user terminal based on the advertisement output history. Is calculated, the user can obtain points according to the number of times the advertisement information is output.

According to the third aspect of the present invention, since the calculated advertisement update point and advertisement output point are stored for each user terminal, it is possible to further urge the user to output the advertisement information. In addition, since the user has more opportunities to obtain a privilege according to the number of times of outputting the advertisement information, the pleasure of outputting the advertisement information is doubled.

According to the fourth aspect of the invention, the user terminal manages the advertisement display period included in the advertisement information, determines the end of the advertisement display period of the advertisement information, and determines the number of times the advertisement information has been output by the advertisement. It is stored as an output history, and when it is determined that the advertisement display period of the advertisement information has ended, to transmit the stored advertisement output history, for example, the advertisement information whose advertisement output period has ended is output to the user terminal. , No old information is provided to the user.
Further, since the advertisement output history is transmitted when the advertisement output period ends, the advertisement output point can be calculated efficiently.

[Brief description of the drawings]

FIG. 1 is a diagram showing a system configuration of an advertisement information providing system 1 according to an embodiment to which the present invention is applied.

FIG. 2 is a block diagram showing a main configuration of the advertisement providing server 10 shown in FIG.

FIG. 3 is a diagram showing a storage example of various files stored in a recording medium 18 of FIG. 2;

FIG. 4 is a diagram showing a data storage example of an advertisement position information file 172 shown in FIG.

FIG. 5 is a diagram showing an example of data storage in a user information file 173 shown in FIG. 3;

FIG. 6 is a diagram showing an example of data storage of a privilege management file 174 shown in FIG. 3;

FIG. 7 is a diagram showing an example of data storage of a new advertisement file 175 shown in FIG.

FIG. 8 is a block diagram showing a main configuration of a user terminal 20a shown in FIG.

9 is a diagram showing an example of data storage of an advertisement display period control file 271 stored in the recording medium 27 of FIG.

FIG. 10 is a diagram illustrating an example of data storage of an advertisement output information file 272 stored in a recording medium 27 at time 8;

FIG. 11 is a flowchart showing an advertisement output process executed by the CPU 21 of the user terminal 20a.

FIG. 12 is a flowchart showing an advertisement update process executed by the CPU 11 of the advertisement providing server 10.

FIG. 13 is a flowchart showing an advertisement update process executed by the CPU 21.

FIG. 14 is a flowchart showing an advertisement display period control process executed by the CPU 21.

FIG. 15 is a diagram illustrating an example of a display screen of advertisement information displayed on the display unit 22 of the user terminal 20a.

[Explanation of symbols]

 Reference Signs List 1 advertisement information providing system 10 advertisement providing server 11 CPU 12 display unit 13 input unit 14 transmission control unit 15 RAM 16 storage device 17 recording medium 18 bus 20a to 20d user terminal 21 CPU 22 display unit 23 input unit 24 wireless communication control unit 25 RAM 26 Storage device 27 Recording medium 28 Audio reproduction device 29 Speaker 30 Position detection device 31 GPS antenna 32 Bus N Network

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 170 G06F 17/30 170Z

Claims (6)

[Claims] 1. An advertisement information providing device connected via a network to a user terminal that detects its current position and outputs advertisement information corresponding to the current position, wherein the advertisement information providing device transmits the advertisement information from the user terminal. Transmission means for transmitting advertisement information to the user terminal in response to an advertisement information update request; and point calculation means for calculating an advertisement update point for each user terminal when the transmission means transmits advertisement information to the user terminal. An advertisement information providing device, comprising: a point storage unit that stores the advertisement update point calculated by the point calculation unit for each of the user terminals. 2. The point calculating means receives an advertisement output history including the number of times the advertisement information has been output by the user terminal from the user terminal, and outputs an advertisement for each user terminal based on the advertisement output history. 2. The advertisement information providing apparatus according to claim 1, further comprising calculating points. 3. The advertisement according to claim 1, wherein the point storage means further stores the advertisement update point calculated by the point calculation means and the advertisement output point for each of the user terminals. Information providing device. 4. An advertisement display period management means for managing an advertisement display period included in the advertisement information and determining the end of the advertisement display period of the advertisement information, and a number of times the advertisement information is output. Storage means for storing the advertisement output history stored in the storage means when the advertisement display period management means determines that the advertisement display period of the advertisement information has ended. The advertisement information providing device according to claim 1, wherein the advertisement information is transmitted to the advertisement information providing device. 5. An advertisement information providing method for providing advertisement information via a network to a user terminal detecting its own current position and outputting advertisement information corresponding to the current position, wherein the advertisement information is transmitted from the user terminal. The advertisement information is transmitted to the user terminal in response to the advertisement information update request, and the advertisement update point is calculated for each of the user terminals when the advertisement information is transmitted to the user terminal. An advertisement information providing method, wherein points are stored for each of the user terminals. 6. A function of causing a computer to transmit advertisement information to a user terminal in response to an update request of advertisement information transmitted from a user terminal connected via a network, and transmitting the advertisement information to the user terminal. A program for realizing a function of calculating an advertisement update point for each of the user terminals, and a function of storing the advertisement update point for each of the user terminals.