JP2002314968A - Bs digital broadcast cash back system and receiver for bs digital broadcasting - Google Patents

Abstract

PROBLEM TO BE SOLVED: To realize the benefits of the viewer and advertiser of BS digital broadcasting. SOLUTION: A viewer 101 purchases a receiver for BS digital broadcasting from a maker 104, pays the price, describes the viewer information in a registration slip, and transmits it to an information management agent 105 (ST151-153). The information management agent 105 pays prescribed tariff to the maker 104, and pays the money back to the viewer 101 (ST154, 155). A broadcasting station 102 transmits the information of a broadcasting program or the like, and the viewer 101 transmits viewer identification information or the like to the broadcasting station 102 (ST156, 157). The broadcasting station 102 transmits the viewer identification information to the information management agent 105. The information management agent 105 pays prescribed tariff to the broadcasting station 102, and pays the money back to the viewer 101 (ST158-160). The information management agent 105 prepares viewing data from the viewer identification information and the viewer information. An advertiser 103 purchases the viewing data from the information management agent 105, and pays the price (ST161, 162).

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a cash back system for BS digital broadcasting and a receiver for BS digital broadcasting.

[0002]

2. Description of the Related Art Conventional terrestrial analog broadcasting and BS
In analog broadcasting, unidirectional one-way communication is performed in which a broadcasting station transmits and a viewer receives. On the other hand, in BS digital broadcasting, bidirectional communication in which a broadcasting station and a viewer transmit and receive information to and from each other can be performed.

FIG. 7 is a diagram showing a process of a conventional BS digital broadcasting system.

[0004] First, a viewer 11 receives a B
Purchase an S digital broadcasting receiver and pay the manufacturer for the receiver. Then, the broadcast station 12 receives the viewer 1
1 transmits information such as a broadcast program to the purchased BS digital broadcast receiver. At this time, the advertiser 13 pays a predetermined fee to the broadcasting station 12 to have the advertisement added to the broadcast program and transmitted. In addition, the viewer 11 is the broadcast station 1
2. Information such as the name of the artist or song desired to be broadcasted is transmitted to 2.

[0005] Here, there is a demand from advertisers that they want to add an advertisement to a broadcast program that is viewed by a large number of viewers who mainly purchase a product to be advertised and broadcast it. For example, an advertiser
The company hopes to add an advertisement for products targeting women in their 20s to programs that are often watched by women in their 20s.

[0006]

However, in the conventional BS digital broadcasting, the age, gender, occupation, etc., of the viewers watching the broadcast program are determined in the same manner as the conventional terrestrial analog broadcasting and BS analog broadcasting. Since an advertisement is added to a broadcast program without obtaining statistically classified viewing data, it is not possible to satisfy the request of the advertiser.

[0007] In addition, BS digital broadcast receivers are generally expensive, which discourages viewers from purchasing.
It hinders the spread of BS digital broadcasting and disadvantages not only viewers but also broadcasting stations, advertisers and manufacturers.

[0008] The present invention has been made in view of the above points, and enables an advertiser to obtain information on viewers who are watching a broadcast program, thereby reducing the burden on the purchase price of a BS digital broadcast receiver. It is an object of the present invention to provide a BS digital broadcast cashback system and a BS digital broadcast receiver capable of disseminating BS digital broadcast.

[0009]

SUMMARY OF THE INVENTION A BS digital broadcast cashback system according to the present invention includes a step of writing first information, which is information about a viewer, in a registration slip, and a step of broadcasting a broadcast program from a broadcasting station by interactive digital broadcasting. And transmitting the broadcast information from the interactive digital broadcast receiver to the broadcast station by associating the second information indicating the person watching the broadcast program with the third information indicating the broadcast program being viewed, Creating the broadcast program viewing data by statistically classifying the first information, the second information, and the third information; providing the viewing data to a broadcast program advertiser; And refunding the viewer to the viewer.

In the BS digital broadcast cashback system of the present invention, an information manager receives a registration slip describing first information from a viewer, and receives second information and third information from a broadcasting station in association with each other. , The first information, the second
A system for statistically classifying information and the third information to create viewing data, providing the viewing data to a broadcast program advertiser, receiving a fee, and refunding the viewer.

The BS digital broadcast cashback system of the present invention is a system in which a broadcasting station transmits second and third information received from a viewer of a broadcast program to an information management company to receive a reward.

The BS digital broadcast cashback system of the present invention is a system in which a manufacturer of a bidirectional digital broadcast receiver receives a reward from an information manager for the sale of the receiver.

According to the BS digital broadcast cashback system of the present invention, a manufacturer of a two-way digital broadcast receiver sells the receiver with a registration slip attached to the receiver,
When the viewer writes the first information in the registration form and sends it to an information management company, the manufacturer receives a reward for sending the registration form from the information management company.

[0014] In the BS digital broadcast cashback system of the present invention, the broadcast station receives a registration slip describing the first information from the viewer and statistically classifies the first information, the second information, and the third information. This is a system for creating viewing data of a broadcast program, providing the viewing data to an advertiser of the broadcast program, receiving a fee, and refunding the viewer.

[0015] With these systems, an advertiser can purchase and analyze viewing data to know a broadcast program that is viewed by a large audience segment who mainly purchases advertising products. Therefore, the advertiser can efficiently increase the advertising effect of the product by adding an advertisement to the broadcast program. In addition, the viewer can reduce the burden on the purchase price of the receiver by cashing back the transmission of information about the viewer, and can increase the number of purchasers of the receiver, that is, can spread BS digital broadcasting. In addition, the viewer writes the viewer information on the registration form and sends it to the information management company or the like in advance, so that the viewer only presses the viewer button on the remote controller, and the information management company creates the viewing data. The viewer can easily work because necessary information can be obtained.

The BS digital broadcast cashback system according to the present invention transmits fourth information indicating the identification number of the digital broadcast receiver to the broadcasting station together with the second information and the third information, and transmits the fourth information to the broadcasting station. This is a system for creating viewing data by comparing the identification number of the device with the fourth information.

With this system, information management companies and the like
Using the identification number of the receiver described in the registration slip and the information of the identification number of the receiver transmitted from the receiver, the collation work for creating the viewing data can be easily performed.

A two-way digital broadcast receiver according to the present invention is used for any of the above-mentioned BS digital broadcast cashback systems, and includes signal type determining means for determining the type of input information, And a transmitting means for transmitting information to a broadcasting station transmitting the broadcast program, wherein the time measuring means measures the time when the signal type determining means inputs the second information as third information. When the signal type determination unit receives the second information, the transmission unit transmits the second information and the third information to the broadcasting station.

With this configuration, the advertiser can purchase and analyze the viewing data, and thereby know the broadcast program viewed by many audiences who mainly purchase the advertising target product. Therefore, the advertiser can efficiently increase the advertising effect of the product by adding an advertisement to the broadcast program. In addition, the viewer can reduce the burden on the purchase price of the receiver by cashing back the transmission of information about the viewer, and increase the number of purchasers of the receiver, that is, BS.
Digital broadcasting can be spread. In addition, the viewer writes the viewer information on the registration form and sends it to the information management company or the like in advance, so that the viewer only presses the viewer button on the remote controller, and the information management company creates the viewing data. The viewer can easily work because necessary information can be obtained.

The receiver for bidirectional digital broadcasting according to the present invention is used in the cash back system for BS digital broadcasting, and includes a signal type determining means for determining the type of input information, and a clock for clocking time. Means,
Holding means for holding fourth information indicating the identification number of the receiver, and transmitting means for transmitting information to a broadcasting station transmitting the broadcast program, wherein the time keeping means is configured such that the signal type determining means is the second The time when the information is input is timed as third information, and the transmitting means transmits the second information, the third information, and the fourth information to the broadcasting station when the signal type determining means inputs the second information. Use a configuration to send.

With this configuration, the information management company or the like can create viewing data using the identification number of the receiver described in the registration form and the information of the identification number of the receiver transmitted from the receiver. Can be easily performed.

In the BS digital broadcast cashback system of the present invention, a step of broadcasting a broadcast program from a broadcast station by bidirectional digital broadcasting is performed by associating information on a viewer with information indicating a broadcast program being viewed. Transmitting from a digital broadcast receiver to the broadcasting station, statistically classifying the transmitted information to create viewing data for a broadcast program, and providing the viewing data to an advertiser of the broadcast program A refund from the advertiser to the viewer.

In the BS digital broadcast cashback system of the present invention, an information manager receives information transmitted from a viewer to a broadcasting station, creates viewing data, and provides the viewing data to an advertiser of a broadcast program. And receive the price,
This is a system for refund to the viewer.

The BS digital broadcast cashback system of the present invention is a system in which a broadcasting station transmits information about a viewer received from a viewer of a broadcast program to an information management company to receive a reward.

The BS digital broadcast cashback system of the present invention is a system in which a manufacturer of a bidirectional digital broadcast receiver receives a reward from an information manager for the sale of the receiver.

According to the BS digital broadcast cashback system of the present invention, a broadcast station statistically classifies information received from a viewer to create broadcast program viewing data, and transmits the viewing data to a broadcast program advertiser. This is a system for providing and receiving payment and refunding it to the viewer.

By using these systems, an advertiser can purchase and analyze viewing data to know a broadcast program which is often viewed by a large audience mainly purchasing an advertising target product. Therefore, the advertiser can efficiently increase the advertising effect of the product by adding an advertisement to the broadcast program. In addition, the viewer can reduce the burden on the purchase price of the receiver by cashing back the transmission of the viewer information, and can increase the number of purchasers of the receiver, that is, can spread BS digital broadcasting. Further, by enabling the viewer information to be registered in the receiver, the information manager can obtain the information necessary for creating the viewing data only by the viewer pressing the viewer button on the remote controller after registration. So the viewer is easier to work with.

A two-way digital broadcast receiver according to the present invention is used in any of the above-mentioned BS digital broadcast cash-back systems, and includes a time keeping means for keeping time, and a holding means for holding information on viewers. And transmitting means for transmitting information to a broadcasting station transmitting the broadcast program, wherein the transmitting means, when inputting identification information for identifying a person watching the broadcast program, information on the viewer And information indicating the time at which the identification information is input is transmitted to the broadcasting station.

With this configuration, an advertiser can purchase and analyze viewing data to know a broadcast program that is viewed by a large audience mainly purchasing an advertisement target product. Therefore, the advertiser can efficiently increase the advertising effect of the product by adding an advertisement to the broadcast program. In addition, the viewer can reduce the burden on the purchase price of the receiver by cashing back the transmission of the viewer information, and can increase the number of purchasers of the receiver, that is, can spread BS digital broadcasting. Further, by enabling the viewer information to be registered in the receiver, the information manager can obtain the information necessary for creating the viewing data only by the viewer pressing the viewer button on the remote controller after registration. So the viewer is easier to work with.

[0030]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The gist of the present invention is to utilize the fact that BS digital broadcasting can perform two-way communication.
A viewer of a broadcast program transmits information about the viewer to a broadcasting station, creates viewing data based on the transmitted information, provides the data to an advertiser, and refunds (cashback) to the viewer who transmitted the information. It is to be.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

(Embodiment 1) FIG. 1 is a diagram showing a process of a BS digital broadcast cashback system according to Embodiment 1 of the present invention. B according to the present embodiment
The S digital broadcast cashback system mainly includes a viewer 101, a broadcasting station 102, an advertiser 103, a maker 104, and an information management company 105.

First, a viewer 101 receives a BS digital broadcast receiver (hereinafter simply referred to as “receiver”) from a maker 104.
), And receives a BS digital broadcast receiver registration slip (hereinafter simply referred to as a “registration slip”) (ST: step 151). And the viewer 101
Pay the price of the receiver to the maker 104 (ST15
2). The details of the internal configuration of the receiver, the attached remote controller (hereinafter abbreviated as “remote controller”), and the contents of the registration slip will be described later. In addition, a receiver ID (identification information) is registered in the receiver in advance, and the receiver ID is also described in the registration slip.

Then, the viewer 101 can obtain information on the viewer such as age, gender, occupation, etc. (hereinafter, "viewer information").
Is written in a registration slip and sent to the information management company 105, and the information management company 105 registers and manages the viewer information on the database (ST153). Then, the information management company 105 that has received the registration slip pays a predetermined fee to the manufacturer 104 (ST154) and refunds it to the viewer 101 (ST155). The manufacturer 104 can reduce the price of the receiver by this amount.

Then, the broadcasting station 102 transmits information such as a broadcast program to the receiver of the viewer 101 (ST15).
6). The viewer 101 has information (hereinafter, referred to as a user) indicating a person who actually views the program content broadcasted from the broadcasting station 102.
The receiver transmits the “viewer identification information”, the receiver ID information, and the viewing start time information to the broadcasting station 102 (ST15).
7). Broadcasting station 102 sends the information received from viewer 101 to information manager 105 (ST158).

[0036] The information management company 105 classifies the audience, who has viewed the broadcast program, based on the audience identification information and the like received from the broadcast station 102 and the audience information described in the registration form, by age,
Creates viewing data statistically classified by gender, occupation, etc., and manages it in a database. And information management company 1
05 pays a predetermined fee to the broadcasting station 102 (ST15).
9) Refund to the viewer 101 (ST160). The broadcasting station 102 can reduce the broadcasting fee by this amount.

Further, the refund of ST155 and ST160 prevents the viewer's willingness to purchase even if the receiver is a little expensive.

Advertiser 103 purchases viewing data from information management company 105 (ST161), and pays the purchase price for viewing data to information management company 105 (ST162). By purchasing and analyzing the viewing data, the advertiser can know the broadcast program that is viewed by many audiences who mainly purchase the advertising target product. Then, the advertiser 103 determines a broadcast program to which an advertisement is added, and requests the broadcast station 102 to broadcast by paying a predetermined fee (ST163).

By the above steps, B according to the present embodiment
The S digital broadcast cashback system is completed.

As described above, the advertiser can purchase and analyze the viewing data, and thereby know the broadcast program that is viewed by many audiences who mainly purchase the advertising target product.
Therefore, the advertiser can efficiently increase the advertising effect of the product by adding an advertisement to the broadcast program. In addition, the viewer can reduce the burden on the purchase price of the receiver by cashing back the transmission of the viewer information,
It is possible to increase the number of purchasers of the receiver, that is, to spread BS digital broadcasting.

In this embodiment, a broadcasting station can also serve as an information manager. When the broadcasting station also serves as an information manager, the steps of ST158 and ST159 are eliminated. Then, in ST157, when the viewer 101 transmits the viewer identification information, the receiver ID information, and the viewing start time information to the broadcasting station 102, in ST160, the broadcasting station 10
2 refunds to the viewer 101.

In the present embodiment, a maker can also serve as an information management company. When the maker is also the information management company, the step of ST154 is eliminated. Then, in ST153, the viewer 101 writes the viewer information in the registration slip and sends it to the maker 104. In ST155, the maker 104 which has received the registration slip refunds the viewer 101.

FIG. 2 is a diagram showing an example of a registration form used in the cash back system for BS digital broadcasting according to the present embodiment. As shown in FIG. 2, the registration slip describes the receiver ID (“RX01234678” in FIG. 2), and fills in the viewer information such as the address, age, gender, and occupation of the viewer who purchased the receiver. You can do it. Although FIG. 2 shows a case where four viewers A to D mainly view the receiver, the contents of the registration form are not limited to those shown in FIG.

FIG. 3 is a diagram showing a button arrangement of a remote controller attached to the receiver according to the present embodiment. The remote controller shown in FIG. 3 includes viewer buttons 302 (A to D) in addition to commonly used buttons (hereinafter, referred to as “normal buttons”) 301 such as buttons for channel selection.

By operating the normal button 301, the viewer can turn on / off the power of the receiver, select a channel, adjust the volume, and the like. Information such as the name of the artist or song desired to be broadcast. Further, by operating the viewer button 302, the viewer can notify the receiver of the viewer identification information.

A to D of the viewer buttons 302 are shown in FIG.
Correspond to A to D in the viewer information of the registration slip shown in FIG. For example, if the person who actually views the broadcast program content is “A” in the registration slip, the viewer “A” presses “A” on the viewer button 302.

Next, the internal configuration of the receiver according to the present embodiment will be described with reference to the block diagram of FIG.

The receiver shown in FIG. 4 includes a receiving unit 401, a display unit 402, a speaker unit 403, and a signal type discriminating unit 4.
04, an ID holding unit 405, a timer 406, and a transmitting unit 407.

Receiving section 401 receives information such as a broadcast program transmitted from broadcasting station 102, performs predetermined signal conversion processing, outputs image data to display section 402, and outputs audio data to speaker section 403. I do. The display unit 402 performs predetermined signal conversion processing on the image data and displays the image data on a screen.
The speaker unit 403 performs predetermined signal conversion processing on the audio data and outputs audio.

The signal type determining unit 404 determines the type of the signal output from the remote controller shown in FIG.
7 is output. When the input signal is the viewer identification information, the signal type determination unit 404 notifies the ID holding unit 405 and the timer 406 that the viewer identification information has been input. The ID holding unit 405 holds the receiver ID in advance, and outputs the receiver ID information to the transmission unit 407 when the viewer identification information is input. The timer 406 measures the current time, and outputs the time at which the viewer identification information is input to the transmission unit 407 as viewing start time information.

The transmitting section 407 performs predetermined signal conversion processing on the viewer identification information, the receiver ID information and the viewing start time information, and transmits the signal to the broadcasting station 102 where the receiving section 401 is currently receiving the broadcast program. . The transmitting unit 407 also transmits to the broadcasting station 102 information such as an artist name or a song name desired to be broadcast determined by the signal type determining unit 404.

The viewer identification information, the receiver ID information and the viewing start time information transmitted from the receiver are sent from the broadcasting station 102 to the information manager 105. Information management company 105
Can create viewing data based on the viewer identification information and the like received from the broadcasting station 102 and the viewer information described in the registration form.

Specifically, first, the information management company 105
Is compared with the receiver ID received from the broadcast station 102,
Read the data of the same registration slip from the database. Next, the viewed broadcast program is specified based on the broadcast station 102 that transmitted the information and the viewing start time information. Then, a person who has viewed the broadcast program is specified based on the viewer identification information. For example, if the viewer identification information indicates “A”, it is specified that “A” described in the registration slip is a viewer of the broadcast program.

As described above, the viewer writes the viewer information on the registration form and sends it to the information management company or the like in advance, so that the viewer only presses the viewer button on the remote controller and the information management company views the information. Since the information necessary for creating the data can be obtained, the viewer can easily work.

The information management company creates the viewing data by writing the receiver ID in the registration form and sending it to the information management company, and transmitting the receiver ID information together with the viewer identification information to the information management company. Collation work can be easily performed.

(Embodiment 2) In Embodiment 2, a case will be described where a memory is prepared inside the receiver and the viewer information is registered in the memory. FIG. 5 is a diagram showing a process of the BS digital broadcast cashback system according to Embodiment 2 of the present invention.

The BS digital broadcast cashback system according to the present embodiment comprises a viewer 501 and a broadcast station 5
02, an advertiser 503, a maker 504, and an information management company 505.

First, the viewer 501 purchases a receiver from the manufacturer 504 (ST: step 551). Then, the viewer 501 pays the price of the receiver to the maker 504 (ST552). The viewer 501 registers the viewer information in a memory provided inside the receiver by operating the remote controller. The details of the internal configuration of the receiver will be described later. The receiver ID is registered in the receiver in advance.

The manufacturer 504 notifies the information manager 505 that the receiver for this system has been sold (ST5).
53), the information management company 505 having received this notification,
A predetermined fee is paid to the manufacturer 504 (ST554),
It is refunded to the viewer 101 (ST555). Manufacturer 50
In No. 4, the price of the receiver can be reduced by this charge.

Then, broadcast station 502 transmits information such as a broadcast program to the receiver of viewer 501 (ST55).
6). The viewer 501 operates the broadcast station 5 by operating the remote controller.
The viewer identification information indicating a person who actually views the program content broadcasted from 02 is input to the receiver. Then, the receiver checks the viewer identification information and the viewer information, and transmits the viewer information, the receiver ID information, and the viewing start time information to the broadcasting station 502 (ST557).
Broadcasting station 502 sends the information received from viewer 501 to information manager 505 (ST558).

The information manager 505 creates viewing data in which the audiences who have watched the broadcast program are statistically classified by age, gender, occupation, etc., based on the information received from the broadcasting station 502, and stores it in the database. to manage. Then, the information management company 505 pays a predetermined fee to the broadcasting station 502 (ST559) and refunds it to the viewer 501 (ST56).
0). The broadcasting station 502 can reduce the broadcasting fee by this amount.

Further, due to the refund in ST555 and ST560, even if the receiver is a little expensive, it does not obstruct the viewer's willingness to purchase.

Advertiser 503 purchases viewing data from information management company 505 (ST561), and pays the purchase price for the viewing data to information management company 505 (ST562). By purchasing and analyzing the viewing data, the advertiser can know the broadcast program that is viewed by many audiences who mainly purchase the advertising target product.

Then, the advertiser 503 determines a broadcast program to which an advertisement is added based on the purchased viewing data, and requests the broadcast station 502 to pay a predetermined fee for broadcasting (S).
T563).

By the above steps, B according to the present embodiment is
The S digital broadcast cashback system is completed.

As described above, by purchasing and analyzing the viewing data, the advertiser can know the broadcast program that is viewed by many audiences who mainly purchase the advertisement target product.
Therefore, the advertiser can efficiently increase the advertising effect of the product by adding an advertisement to the broadcast program. In addition, the viewer can reduce the burden on the purchase price of the receiver by cashing back the transmission of the viewer information,
It is possible to increase the number of purchasers of the receiver, that is, to spread BS digital broadcasting.

In this embodiment, a broadcasting station can also serve as an information manager. If the broadcasting station also serves as an information manager, the steps of ST558 and ST559 are eliminated. Then, in ST557, when viewer information, receiver ID information, and viewing start time information are transmitted from viewer 501 to broadcast station 502, broadcast station 502 replies to viewer 501 in ST560.

In the present embodiment, a maker can also serve as an information management company. When the manufacturer also serves as the information management company, the steps of ST553 to ST555 are eliminated. Then, the manufacturer 504 can further lower the price of the receiver by the refund in ST555.

Next, the internal configuration of the receiver according to the present embodiment will be described with reference to the block diagram of FIG. In addition,
In the receiver of FIG. 6, portions common to FIG. 4 are denoted by the same reference numerals as in FIG. 4, and description thereof will be omitted. The button arrangement of the remote controller attached to the receiver according to the present embodiment is the same as that in FIG.

The receiver shown in FIG. 6 differs from FIG. 4 in that a viewer information holding unit 601 is added.

Viewer information is registered in the viewer information holding unit 601 in advance by a viewer's remote control operation or the like. Note that the viewer information registered in the viewer information holding unit 601 is the same as the viewer information of the registration slip shown in FIG.

When the input signal is the viewer identification information, the signal type determination section 404 outputs the viewer identification information to the viewer information holding section 601 and holds the ID indicating that the viewer identification information has been input. Notify the unit 405 and the timer 406.

[0073] Viewer information holding section 601 outputs viewer information corresponding to the input viewer identification information to transmitting section 407.

The transmitting section 407 includes viewer information, a receiver ID
The information and the viewing start time information are subjected to predetermined signal conversion processing, and the receiving unit 401 transmits the broadcast program to the broadcast station 502 that is currently receiving the broadcast program.

The viewer information, the receiver ID information, and the viewing start time information transmitted from the receiver are sent from the broadcasting station 502 to the information manager 505. The information management company 505
Viewing data can be created based on the information received from the broadcasting station 502.

As described above, by enabling the viewer information to be registered in the receiver, after the registration, the viewer simply presses the viewer button on the remote controller, and the information manager can provide the information necessary for creating the viewing data. , The viewer can easily work.

The receiver in each of the above-described embodiments may be dedicated to BS digital broadcasting, or may be capable of receiving terrestrial analog broadcasting and BS analog broadcasting. The number of viewer buttons on the remote controller is not limited to that shown in FIG.

The timing at which the viewer presses the viewer button on the remote controller is not limited to the start of viewing, but may be the end of viewing. In this case, the receiver transmits the viewing end time information when transmitting the viewer information. The timing and interval at which the receiver transmits the viewer information to the broadcast station is not limited. For example, a memory for storing the viewer information and the viewing start time information is provided in the receiver, and the receiver is provided with a memory for a predetermined period (1).
May be transmitted once a day. Further, there is no limitation on the timing and interval at which the broadcast station transmits the viewer information to the information manager.

[0079]

As described above, according to the BS digital broadcast cashback system of the present invention, information about a viewer who has viewed a broadcast program is transmitted from the viewer to a broadcasting station, and the information about the viewer is transmitted. By creating the statistically classified viewing data, it is possible to obtain information on viewers who are watching the broadcast program by the advertiser. In addition, the viewer can reduce the burden on the purchase price of the BS digital broadcast receiver by cashing back the transmission of the viewer information. Can be planned.

[Brief description of the drawings]

FIG. 1 is a diagram showing a process of a BS digital broadcast cashback system according to Embodiment 1 of the present invention.

FIG. 2 is a diagram showing an example of a registration slip used in the BS digital broadcast cashback system according to the embodiment.

FIG. 3 is a diagram showing a button arrangement of a remote controller attached to the receiver of the BS digital broadcast cashback system according to the embodiment.

FIG. 4 is a block diagram showing an internal configuration of a receiver of the BS digital broadcast cashback system according to the embodiment.

FIG. 5 is a diagram showing a process of the BS digital broadcast cashback system according to the second embodiment of the present invention.

FIG. 6 is a block diagram showing an internal configuration of a receiver of the BS digital broadcast cashback system according to the embodiment.

FIG. 7 is a diagram showing a process of a conventional BS digital broadcasting system.

[Explanation of symbols]

 101, 501 Viewer 102, 502 Broadcasting Station 103, 503 Advertiser 104, 504 Manufacturer 105, 505 Information Manager 302 Viewer Button 401 Receiver 402 Display 403 Speaker 404 Signal Type Discriminator 405 ID Holder 406 Timer 407 Transmission unit 601 Viewer information holding unit

Claims (15)

[Claims] 1. A step of writing first information, which is information on a viewer, in a registration form; a step of broadcasting a broadcast program from a broadcasting station by bidirectional digital broadcasting; and a step of indicating a person viewing the broadcast program. 2nd information and 3rd showing broadcast program being viewed
Transmitting the first information and the second information from the two-way digital broadcast receiver to the broadcasting station in association with information;
Creating viewing data of a broadcast program by statistically classifying information and the third information; providing the viewing data to an advertiser of the broadcast program; and refunding the viewer from the advertiser to the viewer And a cash back system for BS digital broadcasting. 2. An information management company receives a registration slip describing first information from a viewer, and receives a second information and a third information from a broadcast station.
Receiving the information in association with the information, statistically classifying the first information, the second information, and the third information to create viewing data, providing the viewing data to an advertiser of a broadcast program, and paying for the viewing data. 2. The BS digital broadcast cashback system according to claim 1, wherein the system receives a refund and returns the refund to the viewer. 3. The BS digital broadcast cache according to claim 2, wherein the broadcast station transmits the second information and the third information received from the viewer of the broadcast program to the information management company and receives a reward. Back system. 4. The BS digital broadcast cashback system according to claim 2, wherein a manufacturer of the interactive digital broadcast receiver receives a reward from the information management company for the sale of the receiver. . 5. A manufacturer of a two-way digital broadcasting receiver attaches a registration slip to the receiver and sells it to a viewer, and the viewer writes the first information on the registration slip and sends it to an information management company. The BS digital broadcast cash-back system according to any one of claims 2 to 4, wherein, if sent, the manufacturer receives a reward from the information management company for sending the registration slip. 6. A broadcast station receives a registration slip describing first information from a viewer, and receives the first information, the second information, and the third information.
2. The method according to claim 1, further comprising creating viewing data of a broadcast program in which information is statistically classified, providing the viewing data to an advertiser of the broadcast program, receiving a fee, and refunding the viewer. BS digital broadcast cashback system. 7. Fourth information indicating the identification number of the digital broadcast receiver is transmitted to the broadcasting station together with the second information and the third information, and the identification number of the receiver described in a registration form and the fourth information are transmitted. The BS digital broadcast cashback system according to any one of claims 1 to 6, wherein the viewing data is created by collating the data with the data. 8. A two-way digital broadcast receiver used in the BS digital broadcast cash-back system according to claim 1, wherein the type of the input information is determined. Means, time measuring means for measuring time, and transmitting means for transmitting information to a broadcasting station transmitting a broadcast program, wherein the time measuring means determines the time at which the signal type determining means inputs the second information. The time is measured as the third information, and the transmitting means includes the signal type determining means
A receiver for bidirectional digital broadcasting, wherein, when information is input, the second information and the third information are transmitted to the broadcasting station. 9. A receiver for bidirectional digital broadcasting used in the cash back system for BS digital broadcasting according to claim 7, wherein a signal type determining means for determining the type of input information; Means, holding means for holding fourth information indicating an identification number of the receiver, and transmitting means for transmitting information to a broadcasting station transmitting a broadcast program, wherein the timing means comprises: Measures the time at which the second information is input as third information, and when the signal type determination means inputs the second information,
A two-way digital broadcast receiver for transmitting the second information, the third information, and the fourth information to the broadcasting station. 10. A step of broadcasting a broadcast program from a broadcasting station by bidirectional digital broadcasting, and associating information about a viewer with information indicating a broadcasting program being viewed from the bidirectional digital broadcasting receiver to the broadcasting station. Transmitting the broadcast information to the broadcast program, statistically classifying the transmitted information to create broadcast program viewing data, providing the broadcast program advertiser with the viewing data, A cashback system for a BS digital broadcast. 11. An information management company receives information transmitted from a viewer to a broadcasting station, creates viewing data, provides the viewing data to an advertiser of a broadcast program, receives a price,
11. The cash back system for BS digital broadcasting according to claim 10, wherein the refund is provided to the viewer. 12. The broadcasting station according to claim 11, wherein the broadcasting station receives the reward from the viewer of the broadcast program by transmitting information about the viewer to the information management company.
S digital broadcasting cashback system. 13. The BS digital broadcast cashback system according to claim 11, wherein a maker of the interactive digital broadcast receiver receives a reward from an information manager for the sale of the receiver. . 14. A broadcast station statistically classifies information received from a viewer to create viewing data of a broadcast program, provides the viewing data to an advertiser of the broadcast program, receives a fee, and receives the price. 11. A refund to a person.
The BS digital broadcast cashback system as described in the above. 15. A bidirectional digital broadcast receiver used in the BS digital broadcast cashback system according to claim 10, wherein
A transmitting means for transmitting information to a broadcasting station transmitting the broadcast program, wherein the transmitting means is configured to watch the broadcast program. If you enter identifying information to identify the person
A two-way digital broadcasting receiver for transmitting information about a viewer and information indicating a time at which the identification information is input to the broadcasting station.