JP2002307881A - Printed matter and seal with benefit having scratching layer - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a printed matter and a seal, with which a service donor can get customer data possessed by others at low cost and low labor and, at the same time, which can be utilized as the propaganda and advertisement of an own company or the like, and, through which the addresser and addressee of a distributing matter can be respectively given benefits such as discount services or the like. SOLUTION: This printed matter gives a predetermined service to the addresser of the printed matter in compensation for the appearance of the printed information such as the propaganda and advertisement or the like of the printed matter on the printed matter. This printed matter has a structure that the printed information of a service donor, who is a third person different from the addresser of the printed matter, is recorded and a third person information recording part, by which the whole or some part of the printed information is displayed through the peeling operation of a scratching layer. Benefit information, through which a predetermined benefit service is provided from the service donor to the addressee of the printed matter, is hidden by a scratching layer and recorded in the third person information recording part.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information recording medium attached to a printed matter such as a book or a delivery, such as a mail or an article delivered by a carrier, and more particularly, to a method in which a service provider provides information such as an advertisement. The present invention relates to a printed matter with a privilege and a sticker with a privilege in which a sender and a receiver of the printed matter can enjoy a predetermined privilege such as a discount service, respectively, as a consideration for posting on a printed matter.

[0002]

2. Description of the Related Art As a system utilizing scratch printing, for example, as shown in FIG. 8, a service provider 40 performs scratch printing on a scratch card (campaign card) 41 or the like, and the scratch printing portion 42 is replaced with a coin or the like. A so-called scratch card is known in which the result of a lottery such as a "hit" or a "losing" can be found by shaving the card.

[0003]

A service utilizing scratch printing, such as the scratch card described above,
It is common to provide services etc. for "self" and apply scratch printing etc. to deliveries such as mail or articles delivered by carriers, or prints such as newspapers and books. There is no one that can bring benefits not only to the provider of the printed matter, but also to the sender and receiver of the printed matter. In addition, as a method of using a customer possessed by another person for its own advertisement, a method of purchasing the customer list, printing a printed matter with the advertisement, etc. at its own cost, and issuing a letter is used. In general, a method that requires time and costs (cost) is used. Traditionally,
One issue is how to reduce the cost of sending mail, etc., and for service providers,
The challenge has been how to conduct advertising and publicity as widely as possible, and how to obtain and retain as much personal data as is important for business promotion.

The present invention has been made under the circumstances described above, and it is an object of the present invention to provide a service provider that can obtain customer data possessed by another person at low cost and with low labor, and that the service provider Can be used for advertising
Another object of the present invention is to provide a printed material with a privilege and a sticker with a privilege that allow a sender and a recipient of a delivery to enjoy a privilege such as a discount service.

[0005]

SUMMARY OF THE INVENTION The present invention relates to a printed matter with a privilege having a scratch layer and a sticker with a privilege. An object of the present invention is to provide a printed matter with a privilege in which information such as an advertisement is printed on the printed matter. It is a printed matter in which a predetermined service is provided to the sender of the printed matter as consideration posted above, and the posting information of a service provider that is a third party different from the sender of the printed matter is recorded, A third-party information recording unit that displays all or a part of the posted information by a scratch layer peeling operation, and privilege information in which a predetermined privilege service is provided from the service provider to a recipient of the printed matter Is concealed by the scratch layer and recorded in the third-party information recording unit.

Further, the predetermined privilege service is such that a recipient of the printed matter is provided as compensation for providing his / her personal data on the printed matter to the service provider; A postal matter handled by a bureau, wherein a scratch layer of the third-party information recording unit is provided at a predetermined position on the postal matter; the printed matter is a delivery material delivered by a delivery company by cash on delivery or advance payment. The third-party information recording unit is formed on a delivery sheet (delivery slip) on which delivery information of the delivery is recorded, or is formed independently of the delivery sheet without being integrated therewith; , Respectively, are more effectively achieved. Further, the predetermined service is a discount service for the printed matter; the printed matter is scattered, newspapers,
A book or the like;

[0007] In addition, regarding the sticker with a privilege, it is a sticker with a privilege attached to a predetermined area of the printed matter, and the posting information of a service provider who is a third party different from the sender of the printed matter is recorded, This is achieved by providing a privilege information display section on which privilege information for the recipient of the printed matter is displayed by a peeling operation of the scratch layer.
Furthermore, the seal with the privilege is a postage stamp seal including the scratch layer portion and a portion on which a postage payment method such as separate charge is described or a postage is described; Is a delivery delivered by a delivery company by cash on delivery or prepayment, wherein the privileged seal is formed on a delivery sheet recording delivery information of the delivery, or independently formed without being integrated with the delivery sheet. By being a formed seal; and the printed matter being a scatter, a newspaper, a book, etc., each is more effectively achieved.

[0008]

BEST MODE FOR CARRYING OUT THE INVENTION A printed matter with a privilege having a scratch layer according to the present invention enables a new business by utilizing the scratch printing. is there. The first mode is intended for postal items handled by a post office, and prints information (privilege information to be described later) of a service provider directly on a postal stamp or the like at a position where a stamp is attached by scratch printing or the like. It is a form to keep. The second form is applied to a postage stamp handled by a post office, and the surface is a single sticker consisting of a portion where "postage" corresponding to a conventional stamp is printed and a scratch-printed portion. An adhesive or the like is applied to the back surface, and a seal whose adhesive surface is covered with release paper is used, and the seal is attached to a mail instead of a postage stamp and used.

[0009] The third mode is intended for a delivery handled by a carrier, and the surface is a single sticker composed of a delivery sheet portion created by the carrier and a portion on which scratch printing has already been performed. An adhesive or the like is applied to the back surface, and the adhesive surface is covered with a release paper. The fourth mode is intended for a delivery handled by a carrier, and is a mode in which a “seal including a scratch printed portion” is attached to the delivery adjacent to a “delivery sheet”. The fifth form is
This is intended for scatters (advertisement paper pieces), newspaper advertisement columns, books, and the like, in which privilege information is directly printed by scratch printing or the like. The sixth mode is also directed to scatters, newspapers, books, and the like, and is a mode in which a sticker on which privilege information having a scratch layer is recorded is attached to a printed matter and used.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings. The "mail" referred to in the present invention is a delivery including an ordinary mail such as a letter or a postcard, a parcel mail, a special mail, and an article delivered by a carrier. The various delivery items will be referred to as “mail items”.

FIG. 1 shows an example of the configuration of a third-party information recording unit provided in a postal mail with a privilege according to the present invention, and includes a "postcard" of FIG. 2 and a "Takkyubin (registered trademark)" of FIG. As shown in the example of "baggage", information on a service provider, which is a third party different from the sender of the postal matter, is recorded in a predetermined area of the postal matter 1 (information composed of characters and images). A "third party information recording unit" 10 is provided, in which part or all of the posted information is displayed by a layer peeling operation. In the example of FIG. 1, the third-party information recording unit 10 is a recording unit having a scratch layer (hereinafter, referred to as a scratch unit) 11.
And a recording unit 12 having no scratch layer (hereinafter, referred to as a visible information recording unit) 12, and these recording units 11, 1
2 is arranged adjacent to the "postage payment method" display section 13 for mail. The portion within the frame indicated by the dashed line provided at the top of the “postage payment method” display section 13 in FIG. 1 is printed with the “handling office name” of the postal matter handled by the post office. This is the area where

In FIG. 1, the scratch unit 11 includes, for example, “privilege information (service content)” in which a predetermined privilege service is provided from a service provider to a mail recipient, the name of the service provider, and the like. "Advertisement information" in which the contents of the advertisement are described in characters, images, URLs (Uniform Resource Locator), etc., instead of the recipient enjoying the privilege service, the recipient's personal data (in this example, the address information of the mail) , And the like, which indicates that the service provider permits copying by the service provider. On the other hand, in the visible information recording unit 12, information such as "scratch request wording" for requesting peeling of the scratch layer of the scratch unit 11 is recorded.

The mail with privilege according to the present invention is provided with the above-mentioned third-party information recording unit 10 to provide privilege information (service contents), advertising information, copy permission text (personal data use permission information). , A system that records information such as a scratch request wording allows a service provider to provide valuable services (payment of money, discounts, etc.) Etc.), and a predetermined privilege service can be provided to the recipient of the mail in consideration of obtaining the personal data of the recipient.

A method for producing a mail with a privilege according to the present invention will be described below with reference to a specific example. In addition, since the method utilizing the scratch printing and the like can be variously varied depending on the type of mail, etc., the following embodiment will be described by taking the case where the present invention is applied to a "postcard" as an example. I do.

FIG. 4 is a schematic diagram for explaining a method for producing a mail with a privilege when the present invention is applied to a "postcard". The third-party information recording section may be formed by directly printing on the paper of the postal matter by scratch printing, or by sticking a seal-like information recording medium on the postal paper. There is a form formed by. First, the former embodiment will be described.

In the case where the above-mentioned postcard with benefits is produced by printing directly on the paper of the postcard, the following procedure is performed.

(1) Printing of Posting Information, etc. First, the following information is printed on the upper left portion of the "postcard" (usually a portion to which a postage stamp is to be attached, hereinafter referred to as a stamp attachment portion). (B) Service contents of service provider (service contents display section 11a in FIG. 4) (b) Service provider name (service provider name display section 11b in FIG. 4) (c) Copy permission text (FIG. 4) The above information is a portion corresponding to the scratch printing B side. Subsequently, (d) postage payment method (fee payment method display section 13 in FIG. 4) (in this example, "postal payment mail") (e) sender name (sender name display section 12a in FIG. 4) (F) Print the words requesting the scratch (scratch request information display section 12b), respectively.

(2) Formation of Scratch Layer After printing the above information (a) to (f) on the stamp-attached portion of the "postcard", the scratch printing B surface is coated so as to cover the scratch printing B surface. Scratch printing is performed thereon to form a scratch layer. In FIG. 4, the scratch layer A of the scratch portion 11 is schematically shown on the scratch printing A side. The scratch print A side is “plain”, and the scratch portion 11 in this example is “plain” in appearance. Thus, printing on the stamp affixed portion including the scratch printing is completed.

After the scratch printing is performed first so as to cover the scratch printing B side (after the scratch layer is formed), the postage payment method, the sender name, and the scratch request wording which are visible information are printed. You may do it.
In addition, it is preferable that the scratch printing is provided in the “stamp-attached portion” from the viewpoint of effectively utilizing the area of the paper surface,
It is not necessary to limit to the "stamp-attached part", but may be any place permitted by the postal law, such as the lower part of the postcard table or a part of the space where the advertisement of the sender is placed.

As shown in FIG. 4, the sender prints the destination mail (address 14 and address 15) and sends the mail with the privilege created as described above. At this time, the destination information that is the personal data of the recipient includes not only the destination address,
Computer readable code information 16 including name
(For example, a bar code).

Next, a description will be given of a service providing method using the above-mentioned mail with privilege and a method of obtaining personal data on the service provider side.

A valuable service is provided to the sender as a price for posting information such as an advertisement on a mail. As a valuable service, for example, a mail discount service (a discount service for the purchase price of a postcard) is provided. Or, provide a return service paid by money.
In this case, for example, when purchasing a postcard, payment may be made by writing to electronic money, or payment may be made by postpayment such as an account transfer.

The privilege service is provided to the addressee (recipient) of the mail with privilege as follows. Here, a description will be given along the example of the postcard with benefits shown in FIG. First, the addressee receives a postcard on which communication items from the sender (notice of balance, notification of time limit, etc.) or advertisements of the sender have been recorded (printed), and then the "upper yellow portion is 10 yen. Please rub with a ball. " By this peeling operation, the service content, the service provider name, and the copy permission wording recorded in the scratch unit 11 are displayed, and the addressee knows these posted information.

When receiving the privilege service, the addressee brings the postcard to the service provider, permits the copy of the address and name, and receives the service. In the case where the service is provided using a communication network such as the Internet, for example, the URL of the service provider and the information on the access authority are printed, and the number of times of use is determined based on the information on the access authority. As a limitation, a discount service for online shopping or the like may be provided.

On the other hand, the service provider who has been permitted to copy the personal data reads the address and name of the bearer with a reading device such as a bar code reader or a scanner and records it in the database as a new own customer list. By managing, it is possible to obtain customer (receiver) data of the sender that is not in the customer's own data, as well as to secure profits by increasing sales by selling one cup of coffee, etc. You will enjoy the benefits of promotion.

As the means for inputting the personal data, the personal data on the mail (or the personal data copied by a copying device or the like) using a code reader such as a bar code reader as described above is used. Although the input may be performed, an input means for inputting via a communication network such as the Internet is provided, and the communication network is connected from a communication terminal (an information processing apparatus such as a personal computer or a mobile phone having a communication function) on the receiver side. The personal data may be collected by inputting through the personal data, and the personal data not included in the customer data may be reflected in the customer database.

Also, in the case where the code information 16 is printed as an example, in the embodiment having no code information 16, handwritten or printed personal data (address, name, etc.) is input to a keyboard or a character recognition device. Alternatively, the information may be input to a computer using a predetermined input means such as the above. In addition, you can copy the addressee part of the mail, receive the mail itself, or
The personal information obtained by copying the delivery sheet portion of the delivery, receiving the delivery sheet portion of the delivery, or the like may be input to the computer at a later date.

As described above, in the present embodiment, the sender of a mail or the like is a third party completely different from that of the sender in a part of the mail or the like issued for the sender. Instead of allowing advertisements to be posted on the service provider by scratch printing, etc., it is possible to receive valuable services from the service provider by receiving money, etc. Can be planned. Conversely, the service provider pays a certain amount of money to the sender in exchange for it, but by advertising and promoting the customer of the sender who is not in his or her own data, the sales promotion benefits such as increased sales And the personal data of the recipient such as the postal matter can be obtained. In addition, the recipient of the postal matter or the like from the sender presents the postal matter to the service provider by scratching the scratch print portion or the like, and in exchange for providing the address and the like to the service provider. In addition, the service of the service provider can be enjoyed. As described above, it is possible to realize a “new business utilizing scratch printing or the like” in which all three can enjoy the advantages.

Next, a description will be given of an embodiment in which a third-party information recording section is formed by sticking a seal-shaped information recording medium on the paper of a mail. Since there are many points in common with the configuration of the third-party information recording unit and the recorded information, and the merits that can be enjoyed by the sender, the receiver, and the service provider of the mail, the characteristic items will be described here. .

FIG. 5 shows an example of a sticky information recording medium according to the present invention (hereinafter referred to as a "sticker with a privilege"). Note that the same components as those of the third-party information recording unit of the postal mail with benefits are denoted by the same reference numerals and description thereof will be omitted. In FIG. 5, the recording layer, which is a component of the seal with privilege 2, records the posting information of a third-party service provider different from the sender of the mail, and a recording surface on which the posting information is recorded. "Privilege information display section (service content display section) 1" in which privilege information for the recipient of the mail is displayed in a part or the whole of the area by the operation of peeling the scratch layer.
1a "is provided. An adhesive layer is provided on the back side of the recording surface, and the seal 2 with the privilege is constituted by the scratch layer, the recording layer, and the adhesive layer.

The above-mentioned sticker 2 with a privilege is, for example, a postage stamp on which a postage payment method such as a postage payment is indicated or a postage is indicated (hereinafter referred to as a postage seal with a privilege or a scratch stamp). ).

FIG. 6 shows an example of a postage stamp sticker with a privilege. A portion surrounded by four sides of abcd is a "postage stamp seal with a privilege" 2a. The postage stamp sticker 2a with a privilege has a postage display portion 13a, a privilege information display portion (“promotion / advertisement display” portion) 11a for recording information such as an advertisement, a service provider name display portion 11b, and the like. Scratch unit 11 and scratch request information display unit 12
b, the visible information recording unit 1 having the use method display unit 12c and the like
2 and these portions are "stamps" printed on one sticker (paper). Postage display section 1 in FIG.
The portion 3a is a portion corresponding to a "stamp" of 50 yen or 80 yen. Since the printing of the "stamp" is costly, only the "stamp price" is printed on the postage display section 13a, for example. The difference from the ordinary “postal mail by charge” is that the postage (stamp price) is displayed. That is,
For example, "80 yen scratch stamp" is sold as a bargain postage sticker at a sales price (50-Y) yen so as to sell an 80 yen "stamp" to a normal sealed letter or the like.

In the example of FIG. 6, the service provider is "ABC
A taxi will give a discount of 50 yen to the bearer of this sticker. This privilege information display section 11a
Has been scratch printed. Therefore, in the state before the scratch (rubbing), the “service contents to be provided” and the “service provider name” cannot be seen. The contents of the service to be provided and the sponsor name may be made visible from the beginning, but the reason why the scratch print is made invisible is to provide “fun” to scratch. When such a postage stamp seal 2a is manufactured, the postage display portion 13 shown in FIG.
"Service contents to be provided" which prints the contents of the visible information recording unit 12 first and then records the contents in the scratch unit 11
And "Service Provider Name" are printed in scratch. Then, an adhesive is applied to the back surface of the seal, and the applied portion is covered with a release paper to complete the production.

As described above, when the present invention is applied to a postage stamp, it may be applied as a discounted postage stamp which is sold at a discounted rate based on the publication fee of the publication information. The money received as the posting cost of the etc. may be used to reduce own expenses or may be used for other postal services. In other words, when applied as a low-priced postage stamp, when selling a "stamp", instead of simply selling a stamp, it is permitted to place an advertisement / advertisement on the "stamp", and a postal seal with the above configuration By selling it as a stamp, it is possible to increase the revenue (increase in sales) of the postal business by using the posting fee.
In addition, by offering a discount service to the purchaser of the stamp sticker with special benefits, and by providing the privilege service to the recipient (addressee) of the postal matter with the stamp sticker with special benefits attached, Further services can be provided.

Next, another example of the privileged seal according to the present invention will be described.

FIG. 7 shows that the sticker with the privilege is attached to a delivery item delivered by a delivery company by cash on delivery or advance payment, and the sticker with the privilege including the scratch portion 11 and the visible information recording portion 12 is attached to the delivery item. This is an example of a “sticker with a privilege also serving as a delivery sheet” formed integrally with the delivery sheet 2b on which the delivery information is recorded. In this way, by integrating the above-described seal with privilege with the delivery sheet, it can be easily applied to a transportation company, and the above-described advantages can be similarly provided. That is, in recent years, delivery by carriers has increased, and in delivery by carriers, a sticker stating "delivery name" or "nickname of courier service" of the delivery company is attached to the delivery. I have. By providing the third-party information recording unit having the above-described scratch layer in the seal portion, the same effect as that of the “postcard with privilege” or “postage seal with privilege” can be obtained. In this case, for example, the column of “sender” is “the carrier”, and the column of “postage payment method” is “nickname of ○ courier service” of the delivery company.

In the above-described embodiment of the seal with privilege, the case where both the scratch portion and the visible information recording portion are sealed has been described as an example. It is good also as a form to stick. FIG. 9 shows one form of the seal with privilege 2 attached to a mailing object, and FIG. 10 shows the service contents and the like after the scratch layer of the scratch portion 11 of FIG. 9 is peeled off. The situation of the seal is shown. When the present invention is applied to a delivery sheet of a carrier, the seal with the privilege is not integrated with the delivery sheet as in the above-described example of the seal with the privilege also serving as the delivery sheet. The seal with privilege 2 may be attached to a predetermined area on the delivery independently of the delivery sheet of the delivery, for example, may be attached adjacent to the delivery sheet.

Also, in the above-described embodiment, postal matter such as a postcard or an article delivered by a carrier has been described as an example. However, other printed matter, for example, a scatter (advertisement sheet), a newspaper advertisement column, Apply the present invention to various printed materials such as books, and print scratch prints of privilege information in advance,
Alternatively, by attaching a sticker with benefits,
Distributors, newspaper publishers, etc., can receive advertising fees, etc., and service publishers, advertising publishers, etc., can advertise their own products or products, and receive the distribution. For example, readers such as newspapers and newspapers may be able to enjoy the same merits such as being able to enjoy the services of service providers. In the case of scattering, etc., the address and name of the bearer (recipient) are not described in the scratch printed matter. Therefore, the address
If the provision of information such as names is a condition for providing services or benefits, the information of the bearer such as scattering may be obtained by a method such as requesting entry of an address and name on a separate sheet when providing the services.

[0039]

As described above, according to the present invention, a service provider can obtain customer data possessed by another person at low cost and with low labor and use it for its own advertisement. As a result, the sender and the receiver of the delivery can receive benefits such as valuable services and discount services. That is, the cost of sending mail can be reduced for the sender, and the receiver can enjoy the service of the service provider in exchange for providing his / her own address and the like to the service provider. On the other hand, although there is a certain cost burden for the service provider, (1) utilizing personal data that is not held by the sender (owned by the sender) for their own advertisements, etc. (2) If the service content is related to product sales, it will have the effect of increasing sales for those who bring this mail, etc., and secure new personal data And all three will be able to enjoy the benefits. However, if the service provider allows the provision of the prescribed services (privileges) without first obtaining information such as the address and name of the recipient, the service (in exchange for the provision of personal information) Offer) is not required. Even in this case, the merits of each of the caller / receiver and the service provider can be enjoyed, a business utilizing scratch printing can be established, and the above-described effects can be obtained.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration example of a third-party information recording unit provided on a mail with a privilege according to the present invention.

FIG. 2 is a schematic view showing an example of a postal matter with a privilege according to the present invention.

FIG. 3 is a schematic view showing another example of the mail with privilege according to the present invention.

FIG. 4 is a schematic diagram for explaining a method for producing a mail with a privilege when the present invention is applied to a “postcard”.

FIG. 5 is a diagram showing a basic configuration of a seal with a privilege according to the present invention.

FIG. 6 is a view showing an example of a postage stamp seal with a privilege according to the present invention.

FIG. 7 is a view showing an example of a sticker with a privilege also serving as a delivery sheet according to the present invention.

FIG. 8 is a schematic diagram showing an example of a general scratch card utilizing scratch printing.

FIG. 9 is a view showing an example of a privileged sticker attached to a delivery sheet of a delivery according to the present invention adjacent to the delivery sheet.

FIG. 10 is a view showing an example in which the scratch layer of the seal with privilege attached to the delivery sheet of the delivery according to the present invention is peeled off.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Mail with privilege 2 Seal with privilege 2a Seal with post stamp with privilege 2b Seal with privilege also as a delivery sheet 10 Third party information recording section 11 Scratch section 11a Service content display section (privilege information display section) 11b Service provider name display Part 11c Copy permission information display part 12 Visible information recording part 12a Sender name display part 12b Scratch request information display part 12c Usage method display part 13 Postage payment method display part 13a Postal charge display part 14 Destination address 15 Address (recipient name) 16) Barcodes such as destination addresses 30 Postcards 31 Scratch print A side 32 Scratch print B side 40 Service provider 41 Scratch card (campaign card) 42 Scratch print part

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G09F 3/10 G09F 3/10 A // B42D 7/00 B42D 7/00 11/00 11/00 E

Claims (9)

[Claims] 1. A printed matter in which predetermined information is provided to a sender of the printed matter in consideration of information posted on the printed matter, such as a publicity advertisement, wherein the third information is different from the sender of the printed matter. The third party information recording unit in which the posting information of the service provider who is the third party is recorded, and all or a part of the posting information is displayed by the peeling operation of the scratch layer, the receiver of the printed matter from the service provider A privileged printed matter having a scratch layer, wherein privilege information for providing a predetermined privilege service to the third party information recording unit is concealed by the scratch layer. 2. The predetermined privilege service according to claim 1, wherein the recipient of the printed matter is provided as a price for providing his / her personal data on the printed matter to the service provider. Printed matter with a privilege that has a scratch layer. 3. The printed matter is a mail handled by a post office, and a scratch layer of the third-party information recording unit is provided at a predetermined position of the mail. Printed matter with benefits. 4. The printed matter is a delivered matter delivered by a delivery company by cash on delivery or advance payment, and the third-party information recording unit is formed on a delivery sheet on which delivery information of the delivered matter is recorded or for delivery. The privileged printed matter having a scratch layer according to claim 1, wherein the printed matter is formed independently without being integrated with the sheet. 5. The printed matter with a privilege according to claim 1, wherein the printed matter is a scatter, a newspaper, a book, or the like. 6. A sticker with a privilege attached to a predetermined area of a printed matter, in which posted information of a service provider, which is a third party different from the sender of the printed matter, is recorded, and the peeling operation of the scratch layer is performed. A privileged sticker having a scratch layer, wherein a privileged information display portion for displaying privileged information for a recipient of the printed matter is provided. 7. The scratch according to claim 6, wherein the seal with the privilege is a postage stamp seal including the scratch layer portion and a portion on which a postage payment method such as separate charge is indicated or a postage is indicated. Privilege sticker with layers. 8. A delivery object to which the seal with privilege is attached by a delivery company by cash on delivery or advance payment, wherein the seal with privilege is formed on a delivery sheet on which delivery information of the delivery is recorded. 7. A seal with a privilege having a scratch layer according to claim 6, wherein the seal is a seal formed independently without being integrated with a delivery sheet. 9. The privileged sticker according to claim 6, wherein the printed matter is a scatter, a newspaper, a book, or the like.